Destination Marketing Online Investment Proposal
Indian-Ocean-Islands.TV “The Number 1 Travel & Tourism Destination Marketing and web TV Chanel for the INDIAN OCEAN ISLANDS PARTNER WITH THE MOST POWERFUL DESTINATION MARKETING WEBSITES
# 1st Position of Google | Yahoo | Bing for the best keywords in the Travel & Tourism Industry “Indian Ocean Islands “- “Mauritius-Island” – “Seychelles-Islands” – “Maldives-Islands” – “Zanzibar-Island” – “Reunion-Island” – “Madagascar—Island” # Get International Visibility & Leads to your Travel & Tourism Business # Increase the Quality and Quantity of your clients # Personalized web pages with social media and video marketing www.mauritius-island.TV www.reunion-island.TV www.madagascar-island.TV www.zanzibar-island.TV www.seychelles-islands.TV www.maldives-islands.TV
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Destination Marketing Online Investment Proposal
Attention of Investors and Entrepreneurs, Thank you for the opportunity to present you to the latest online investment proposal and concept www.indian-ocean-islands.TV and the other domains all the Intellectual Property (IP) of Staub Marketing Ltd. My name is Sebastien Staub from Mauritius Island. I am a 33 year’s old Tourism Entrepreneur and the director of my own destiny. I am a traveler at heart and an unpublished author of the SANTOSHA GUIDES "A Touch of Local Experience" which I completed in 2008 see link below. I wish to share with you my "goal and purpose in life". What I like doing best is to create unique experiences which can then be marketed and enjoyed by all. I like to share the finest and simplest things in life through digital media for all who want to experience. The project you are about to discover is Tourism Marketing as good as it gets. The idea is to create "The Most Powerful Online Network" for the Destination Marketing of all the Indian Ocean Islands. How? Simply, using our knowledge to drive “international online visibility” and “targeted traffic” from search engine marketing to our portal for it to become a referral “Destination Marketing Website” of the Indian Ocean Islands. All this will require an investment of $250,000 to build a custom optimized destination marketing website all with innovative and automated software, plugins which will allow with both back end and front users to login and share their tourism business offering and experiences. It will also allow back end users to edit their own content, add their own video's and share their social media networks. While allowing visitors to the site to comments, share their experiences and discover the islands most visited and reviewed places. Our Services: We will offer our services to those businesses who are in need to market their product or services online. Our company is number 1 on all the search engines for: “online marketing Mauritius” or “digital marketing Mauritius” to see www.pageadministrator.com at the very 1st position on all 3 search engines. We specialize in Branding | Online Marketing | Social Media Marketing | Search Engine Marketing | Content Marketing | Video Marketing. As you know “content marketing is king” and our team of digital marketers will make sure we have plenty of that on all our sites below. Our IP: www.Indian-Ocean-Islands.TV | THE MAIN PORTAL www.Mauritius-Island.TV www.Madagascar-Island.TV www.Reunion-Island.TV www.Zanzibar-Island.TV www.Seychelles-Islands.TV www.Maldives-Islands.TV
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Destination Marketing Online Investment Proposal
The idea is to make it as simple to use and very affordable for all to be able to join our portal from business tag listing, social bookmarking, reviews, commenting, pictures sharing to uploading video's. We want to remain “selective” and want to enhance “competitive advantage” so the smartest tourism players will get “targeted online traffic” and “international visibility”.
Our USP: “Connecting the online visitor directly to the supplier”. The Goal: Attempt to increase the number of tourists who come to the Indian Ocean Islands by providing an online destination marketing platform which will allow them to discover each island via WEB TV (YouTube Videos) and to contact directly the supplier of their choice. Our Contribution Back to the World: Once this online empire is a success, I wish to also create a CHARITY where we will give back to the poorest people, build schools, libraries and even specialized courses and diplomas to locals who can’t afford to go overseas.
Why invest in a Destination Marketing Online Website? It is simply the 2014 online advertising channel and trend to focus our time, money and energy on – Period! “In the war for consumer attention, a video strategy has become essential to small businesses because video is where you will find today’s modern consumer. Today alone, 82 million Americans will watch 1.6 billion videos on the Internet. Internet video reaches more than 83 percent of all Internet users across all age groups. We live in a society where the modern digital consumer is connected 24/7. Smartphone’s rule our mornings, desktops give us access during the workday and we spend evenings consuming content from our tablets.” Source - Verisign
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Destination Marketing Online Investment Proposal
You are all aware that online (web - social media and most importantly video marketing) is the way of the future for promoting any small, medium businesses and the destination marketing of any country. With our knowledge of online marketing and your resources we will be able to promote and develop “www.Indian-Ocean-Islands.TV” and further expand to the Indian Ocean Islands. www.Mauritius-islands.TV will be the pilot project to be funded for 2 years (Year - 1 R&D and Year 2 Ready to go to Market) with a ROI* To Be Negotiable. These are my referral websites to date:
www.real-estate-mauritius.com Mauritius)
www.pageadministrator.com (1st page on Google, Yahoo & Bing.com for Online Marketing Mauritius / Digital Marketing Mauritius).
Santosha Guides – an unpublished Travel & Tourism Guide which the website is down at the moment. View the E-Guide here http://www.slideshare.net/sssproductions/santosha-guidesvolume01-1
(1st page on Google, Yahoo & Bing.com for Real Estate
Thank you for reading and I trust that this email will reach the right hands and ears. Very best, Sebastien Staub Director Staub Marketing Ltd http://mu.linkedin.com/in/staubmarketingltd
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Destination Marketing Online Investment Proposal
BUSINESS PLAN www.indian-ocean-islands.TV We are seeking an initial capital investment ($250,000) in the promotion and development of this online marketing tool will result in an outstanding Return on Investment and a new web experience for the online consumer. This domain name is most important and is going to be the Number 1 Travel & Destination Marketing website in the two years to come (2014-2015). PLEASE WATCH THIS SLIDE SHARE ON DESTINATION MARKETING prior to reading the below http://www.slideshare.net/mpsarros/destination-marketing-on-the-web Page 20 – “Cisco predicts that by 2013, 90% of all web traffic will be video.” The process is simple:
www.mauritius-island.TV will combine all the best videos and social platforms to share a new online experience to the end user searching for a holiday in Mauritius by browsing and searching for the right service provider. With the right team, resources we are certain to keep the site updated and start engaging with online consumers daily.
The Business Plan Summary The Mission Statement The Target Market & Services The Marketing Strategy The Budget The Team The ROI The Online Source The USP “Authenticitee” Web TV Show The Social Media Tools
1- The Mission Statement www.mauritius-island.TV is to become the “Most Trusted and Visited Tourism WebTV” for Mauritius Island. Our goal is provide an online support for the Tourism Industry to advertise their product and services via Video Marketing (YouTube) and all the social media networks and tools for greater “Online Positioning” and “International Visibility”. 2- The Target Market and Services We are to build a simple and efficient WebTV platform with personal logins for each client and offer online advertising packages to all the local Tourism Players in Mauritius (100) per websites.
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Destination Marketing Online Investment Proposal
The Target Market: Airlines (x5) Bars & Clubs (x10) Private Chauffeurs, Mini Buses and Taxi Services (x 5) Hotels (x 15) Private Villa (x5) Guest Houses (x5) Restaurants (x10) Tourism Attractions (x5) TO/TA (x5) Real Estate (x5) Promoters IRS/RES/IHS (x10) Spa (x10) Luxury Goods (x10)
The Services: Provide the ultimate “Advertising Channel” and “E-Marketing Strategy” to local Tourism Players seeking “International Visibility” via “Banner Advertising” and “Video Marketing” on our Homepage and Personalised Web pages with the most appropriate Social Media Networks (Facebook/ Pinterest/ YouTube). Our team will also be able to provide the latest “Video Production” and “Online Marketing” IE: Article Marketing Content Creation.
3- The Marketing Strategy The Marketing strategy is based on the “Highest Targeted Travel & Tourism Traffic” for the keywords: Mauritius (368,000 Search a month) and Island (201,000 searches a month). Our target is to reach 100,000 Fans in 6 months and by the end of next year reach the 1 Million Fans. Making the MTPA and any other so called destination marketing companies look like “amateurs” compared to our online marketing effort, impact and followers. Therefore we need to put in place a 12 months Print and Online Marketing Strategy to boost “Targeted Traffic” to www.mauritius-island.TV *See Table Below
We can expect a combined monthly search of 574,400 for keyword Mauritius, Island from the keyword Mauritius Islands. With a Top 3 Google Positioning we can estimate a contribution of 10% from each keyword which can be added to the total forecast. www.mauritius-island.TV should be getting +/- 57,400 hits a month plus all the traffic generated via the social media sites (Facebook, Pinterest/YouTube). In order to keep having them visiting, liking our partner’s videos and sharing our website/social media posts we must offer “Quarterly Incentives” to our “Loyal Fans”, such as: “Win a Free Holiday to Mauritius or Rodrigues”. This “Viral Marketing Campaign” will help grow our Facebook Fan base and will keep the website hits growing each month in order to keep securing more local clients.
Marketing Action Plan: Advertise www.mauritius-island.TV in the most prestigious Travel and Tourism Magazines Banner Advertising on popular TGR (Travel Generating Region) on Travel and Tourism Websites Social Media Optimization (SMO) – Drive Brand Awareness on Social Media and Traffic to the site Search Engine Optimization (SEO) – Get a Top 3 Google.com Positioning Email Marketing – Purchase a database to start engaging with potential clients and build our own Video Marketing – Create a series of videos to drive traffic to our website Viral Marketing - Offer a Quarterly Price to a Fan – Win a Free Holiday to Mauritius (Sponsored By MTPA and Hotel Partners) www.pageadministrator.com
Destination Marketing Online Investment Proposal
With a Top 3 Google.com Search Engine Positioning we are certain to become the “Most Trusted and Visited Website� of the Indian Ocean Islands. Current Online Position for Mauritius Island Keyword:
12 Months Marketing Forecast: July 2014
August 2014 Design Approval Finalise Media Kit for Sale Team Launch of Social Media Pages (Facebook/Pinterest/YouTube)
Contract Mataora.com Setup Office and Sale Team Ebene
October 2014 1st Oct Presentation of website to PAD and Partners Launch of website online marketing on strategic 3rd party websites and travel Magazines January 2015 Facebook Page to reach 100,000 Fans YouTube Views 100,000 views
April 2015 Sales Revenue $200,000 a month from the 2 websites
November 2014 Sales Team to achieve a Sale Target of 50 clients by December 2013 25 clients signed Sales Revenue $50,000 a month
February 2015 Duplicate same website model for www.seychelles-islands.TV 50 clients signed for Seychelles
May 2015
September 2014 Content Creation (Video & Article Marketing) Start Viral Marketing on the Social Media Networks December 2014 Website to enter in Top 10 Search Engines 100 clients signed Sales Revenue $100,000 a month
March 2015 100 clients signed for Seychelles 100,000 Facebook Fans on Seychelles Page June 2015
Launch www.maldives-islands.TV 50 clients signed for Maldives
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100,000 Facebook Fans on Maldives Page Sales Revenue $300,000 a month from the 3 websites
Destination Marketing Online Investment Proposal
4- The Budget To build and market this pilot project we will require a minimum of $250,000 investment for a period of 2 years. The budget is to be spent on R&D & Marketing year 1 and Working Capital Year 2 setup offices in Ebene Mauritius, travel to Seychelles and Maldives setup sale team for these respected web portals. Mauritius-Island.TV Website to officially launch in Oct 2013 (Breakeven by mid of 2014/ In Profits by 2015)
Year 1: (2014 - July) $50,000 – Staub Marketing Ltd | Build main website | www.Indian-Ocean-Islands.TV $50,000 – Seed Capital for Office, Key Sales & Marketing Staffs (3), Branding and Website *Salaries (3 staffs – 2 sales and 1 web designer) $50,000 Advertising Budget (Billboards in Airports/ Airline Magazines/ Online Marketing) Year 2: (2015 - July) $30,000 – Staub Marketing Ltd | Build the existing 3 websites $50,000 working capital for Year 2 $20,000 - Travel Expenses | WTO | Travel Africa Angel Investor to recover their initial investment plus option on re-investing in
5- The Team Mr Mike Muraz – Director of Mataora (Hong Kong Base) Web master & designer – www.mataora.com (1st position google.com for agence web ile Maurice) Ms Stephanie Quirin – Communication and Marketing / PR & TV Presenter for the Video Production “Autheticitee” – www.stephanie-quirin.com. Mr Sebastien Staub – Partner, Sales & Project Manager Online Marketing – www.pageadministrator.com Mr Arvind Mattadeen – Video Director (Hysteria Production) – Freelance/ Contract Basis – https://vimeo.com/hysteriaproductions Hire (x2) Sales Executive to focus on securing marketing and building our client base (Full Training on Sales and Client Relationship by Director of Staub Marketing Ltd).
6- The ROI www.mauritius-island.Tv will offer a simple and efficient Video & Banner advertising platform offering a range of advertising solution and e-payment option: Advertising Price Range from: $100 to $10,000 a month Number of Targeted clients: 100 paying clients a month per website Forecasted Monthly Revenue: Minimum of $100,000 a month Home Page | IOI.TV
10 x Banner Slider
$5,000 Each
$50,000
Side Banner Ads
10x Banners
$2,500 Each
$25,000
Personalized Webpage
15 x Web pages
$1,000 Each
$15,000
Listing
100
$100 Each
$10,000
TOTAL
$100,000
The ROI on www.indian-ocean_islands.TV should take no more than 2 years to generate $100,000 per month from advertising only. There is also the option to work on commission structure but I would not go that way.
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Destination Marketing Online Investment Proposal
Year 1: July 2014 - Invest $150,000 (Seed Capital) Dec 2014 - Launch Main Website Year 2: Invest $100,000 (Working Capital) July2015 – Launch all 3 websites Mauritius | Seychelles | Maldives Dec 2015 - Break-Even Year 3: July 2015 – July 2016 | Launch Zanzibar | Madagascar | Reunion Revenue 12 x $100,000 = $1,200,000 per website x 6 Total: 6 x $1,200,000 = $8,600,000 in advertising ALONE 7- The Online Source This business plan is based on St-Barths Online with our touch of innovation. This is an idea of what we will propose to our clients once we reach the Top 3 Search Engines and serious daily online visits. http://www.st-barths.com/en/advertising-with-us/ad.html
http://www.slideshare.net/mpsarros/destination-marketing-on-the-web (Must understand and learn all Trends) http://www.alexa.com/topsites (Search for Mauritius) http://blogs.verisigninc.com/blog/entry/5_ways_small_business_can?cmp=tw&hootPostID=1045b913e07cc4edf7 ad3458b1b2197a http://mashable.com/2011/03/20/web-video-biz-tips/ (Great Tips for Small Business – Our sales Argument) http://www.levelwing.com/industries/travel-tourism/ (New opportunities for Tourism Players via social communication which we will provide on this site, a whole new approach to marketing their products and services, use our strong online marketing to drive targeted traffic to their WebPages with link to their websites and social media networks.)
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Destination Marketing Online Investment Proposal
8- Web TV Show In order to make this website the most visited website in the Indian Ocean Islands and have a social reach in the 1Million Fans/Followers, we must be creative and offer some serious content, articles, photos and videos on the website and on all our social media sites. Content is key and google.com will only promote the most recent and latest website which best promote the destination, our sponsor’s products and services. We propose we have our own content on the site in both French and English. Since working in Mauritius we have made a series of video marketing for various clients including Salon De La Maison 2013 – see video here, which we wish to upload on our YouTube Chanel. By producing our own WebTV series of interview and documentaries on the hidden treasures, unique locations, restaurants and amazing attractions that Mauritius has to offer. Our presenter Miss Stephanie Quirin www.stephanie-quirin.com came up with “Autheticitee”*TBC a Web TV program which we can share their video material on our website (paid customers). To watch our Presenter and Arvind video click here – https://vimeo.com/70446299 | password hysteria or our first video all 3 of us working: http://www.youtube.com/watch?v=oXc1g2ddRvQ
9- Social Media Tools www.pinterest.com (Fastest growing social networks, female orientated great to create boards and pin pictures) www.facebook.com (Most used social network in the world and powerful marketing tool – 1Billion Users) www.youtube.com (Most watch video channel and 2nd largest search engine) www.blogger.com (Great tool for blogging and adding content online) www.wordpress.com (CMS content management system and most powerful SEO plug-in)
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