SHANDESIGN>PRO 2020

SHAN DESIGN MEDIA & TV PRODUCTION Studio presentation SHANDESIGN.PRO

ENGLISH VERSION / FEBRUARY 2020

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SHANDESIGN.PRO | Studio by Sergey Shanovich founded in 2003

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The studio was founded in 2003 by Sergey Shanovich. Today it is a creative agency, design studio and video production under one brand SHANDESIGN.PRO We create large-scale and comprehensive projects, that are leaving legacy, changing the present and creating new directions in industry‌

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SHANDESIGN | United Senses

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SHANDESIGN.PRO represents the United Senses international network in Russia and the CIS — a creative association of creative and art directors, film directors, copywriters, designers and brand strategists with studios in Munich, New York, Los Angeles, Johannesburg, Copenhagen and Moscow.

Together we help brands talk to their audience in the language that they are familiar with: from print and TV communication to digital and non-standard media.

Our clients are our colleagues, friends, like-minded people and partners, leaders of various industries.

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AWARDS

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Promax UK Promax New York Promax & BDA International Promax BDA World BDA Europe Mediabrand AdVision Awards EFFI Awards The New York Film festival OMNI INTERMEDIA AWARD TEFI ADCR Mac Pro Red Apple FEBRUARY 2020

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ИФТ | TNT

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SHANDESIGN.PRO | CASES For over 17 years, the studio has been accompanying the most significant media projects in Russia, creating branding, visual communications, advertising and organizing complex events.

The studio's portfolio includes more than 300 successfully implemented projects in partnership with the largest Russian and international brands from the world of sports, FMSG and media.

Partnership with the studio is a targeted work on your project by highly qualified international specialists with vast experience.

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SPORTACCORD WORLD COMBAT GAMES

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SHANDESIGN Studio has become a partner of the SportAccord World Martial Arts Games (WCG), held in St. Petersburg in October 2013.

As part of the collaboration, the studio created branding and design for all the sporting venues of the event and also an integrated promotional campaign In addition, the studio organized and held the opening ceremony of the Games, including identity, presentations of 15 sports (33 disciplines), videos, videographics, scenography, sound and light design, as well as stage direction and concert part of the Games’ opening.

Created 2013

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MATCH TV #ВСЕНАМАТЧ (AllForMatch)

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Match TV is a Russian federal public channel about sports and a healthy lifestyle. In partnership with the SHANDESIGN studio, the branding concept and design of a new sports subholding and MATCH TV family channels were developed and implemented.

Studio created the logo and special typefaces, the design of printing and souvenir products; the design of the broadcast, TV programs, ID screensavers and the site received a new design.

Created 2015

A series of image-promo videos and layouts for an outdoor advertising campaign was implemented in support for launch of updated TV channel.

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Fedor Emelianenko / FIGHNT NIGHTS

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A promotional video for the anniversary program FIGHT NIGHTS GLOBAL 50, where MMA’ stars Fedor Emelianenko and Fabio Maldonado met. This was the first Fedor’s fight in his homeland after his returning to the ring.

The highest level of Match TV — share of 10,4% (over 4 mln viewers). At the moment of the fight — share of 23,3% (over 9 млн viewers).

Created 2016

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KAMAZ-MASTER DAKAR 2018

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During preparations for the Dakar-2018 race, the head of the KAMAZ-master team Vladimir Chagin decided to redesign crew appearance.

Created 2018

Studio SHANDESIGN carried out uniform’s rebranding and liveries of the cars, as well as the crew equipment redesign. The new design’s main goal was to emphasize the power, determination and manufacturability of the Blue Armada, as the KAMAZ-master team is called, through patterns resembling wheel trails, lines that overtake each other, and diagonal directions inspired by spectacular jumps of vehicles across the dune.

Design changes were announced at a conference dedicated to the 30th anniversary of the KAMAZ-master team.

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KHL #ЖИВИХОККЕЕМ (livebyhockey)

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As part of the Continental Hockey League rebranding, studio SHANDESIGN has developed and created an image campaign dedicated to the presentation of the new KHL style.

The short film tells the story how the birth of a legend takes place, how the character of the KHL was created and tempered. The story is about the players’ steep habitude and the chivalrous character of hockey, about the modern KHL style, which goes beyond the usual game and becomes a part of players and fans lives.

Created 2016

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RUMA | BATTLE OF CHAMPIONS

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Battle of Champions is an annual sporting event created by SHANDESIGN in 2006 for the Russian Union of Martial Arts. The purpose of the event is the promotion of martial arts and combat sports in Russia and abroad.

On November 1, 2019, in Moscow in the Luzhniki Sports Palace, one of the year’s main events in the field of martial arts and combat sports was held - the Martial Arts Forum “Battle of the Champions 11: School versus School”.

Created 2006–2019

In the framework of cooperation, the studio designed decor of the Luzhniki Sports Palace as the event’s main sports venue, held opening and closing ceremonies, including video presentations of each athlete, scenography, sound design and lighting design and event directing.

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GAZPROM | We light up the football

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— Under this slogan, on February 14, Gazprom’s image advertising campaign was launched on 59 television channels in 35 countries of Europe and Asia as part of UEFA Champions League sponsorship.

By order of the energy company, a recognizable video with the stars of Russian classical art was created in the studio.

Created 2016

Famous Russian cultural figures were specially invited for participation in the video: Valery Gergiev — conductor, People's Artist of the Russian Federation, artistic director and general director of the Mariinsky Theater; Denis Matsuev — virtuoso pianist, Kristina Shapran - People's Artist of the Russian Federation, laureate of the Russian Federation State Prize, first soloist of the Mariinsky Theater.

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SPORTACCORD AWARDS

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The prize is organized by the international organization SportAccord Convention and is awarded to outstanding athletes, cities that have become arenas for sports events and likewise to advertising campaigns that promote and popularize sports.

SHANDESIGN studio carried out the technical coordination of the ceremony, visual and sound production, producing, supervising and organizing television broadcasts.

Created 2015

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DANCES ON TNT

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The largest dance show on domestic television, numbering 6 seasons. Project participants compete for the title of the best dancer in Russia.

The 6th season was special: those who did not enter the project by age restrictions took part in the competition, which means that they literally grew up on the program.

Created 2014–2019

The studio has developed the style of the entire project, the logo of the show “Dances”, the set design of all castings and concerts, the principles of shooting concerts and city profiles, backstage, city profiles and the project’s promotional campaign.

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FNG FIGHT NIGHTS GLOBALÂ

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Is the largest promotion company in Russia, which holds mixed martial arts tournaments. High-profile fights and great shows for over eight years have become the hallmark of FIGHT NIGHTS tournaments.

SHANDESIGN Studio has restarted the brand. The complex of works has included rebranding of the sign, logo, fonts and corporate identity for FNG.

Created 2010–2019

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UEFA Europe league

Look At

Full rebranding of the global football tournament. More than 250 on-air positions, off-air and digital promo-campaigns was created and developed by the studio.

Created 2017

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KAZAKH TV / Feel The Power

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SHANDESIGN made a rebranding and full pack broadcasting design for the first national satellite television channel of the Republic of Kazakhstan — KAZAKH TV. The launch was prepared in a short time in three languages. A huge amount of work had been done: developing and realization of channel’s creative concept, creating a unique type, logo and colour palette, broadcasting design and series of cross programme television productions and promo videos.

Created 2017

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ТЕПЕРЬ LIVE. КОНСТРУИРОВАНИЕ СМЫСЛОВ | KAZAKH TV

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ТЕПЕРЬ LIVE. КОНСТРУИРОВАНИЕ СМЫСЛОВ | KAZAKH TV

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AZERBAIJAN / Land of Flame

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Graphic design of airtime of the annual international «Eurovision» song contest. 45 promo-videos were developed to create a bright and memorable image of Azerbaijan — fashionable, dynamic European country with rich cultural and historical traditions.

Created 2011

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SONGS ON TNT

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A joint project of SHANDESIGN studio and Comedy Club Production for TNT channel.

Over the course of all seasons, the studio worked out a creative concept, a design project for the show space and the project decoration itself: scenography (sketches, stage diagrams and backstage), technical characteristics and specifications.

Also, during the project development and production, studio created television screensavers, organized filming and was executing constant authorial supervising.

Created 2017–2019

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ADIDAS / #createyouself

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In partnership with ADIDAS Russia, The Story Lab, and TNT, SHANDESIGN has developed a creative concept for advertising integration of the Adidas Originals and Adidas Performance collections into the “Dances� project.

Also, scenarios were developed and commercial series production was organized.

Created 2017

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IBU

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IBU — The International Biathlon Union.

Rebranding of IBU combines an update of Union’s logo and its corporate identity: a new colour, type and broadcast design for the most spectacular kind of sport.

Created 2016

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EURO UEFA 2016

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A promotional video for an advertising campaign EURO UEFA 2016. Shandesign и United Senses remind sport fans that football, in particular, it is a game.

Created 2016

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МАТЕРИАЛЫ И РАЗРАБОТКИ ПРЕЗЕНТАЦИИ — ИНТЕЛЛЕКТУАЛЬНАЯ СОБСТВЕННОСТЬ CЕРГЕЯ ШАНОВИЧА И СТУДИИ «SHANDESIGN».