Quality
Sustainability
Innovation
Mineração Curimbaba is a proppant manufacturer that is focused on quality from raw material identification and classification in the mines through out the process, including the most thorough SQ standards for sampling and documentation in the industry. The final product is used in oil and gas well stimulations worldwide. The guideline for testing and test procedures is the ISO 13503-2 standard measurement of properties of proppants used in hydraulic measu fracturing and gravel-packing operations. Mineração Curimbaba has been ISO certified since 2004. Curimbaba Proppants are distributed all over the world through Sintex International and Sintex North America. Curimbaba has a global reputation for the quality products, leading innovation and technology.
In this issue
Interview Ricardo Anawate Cum Prod Sources:
BP Statistical Review,
Reserves
P:10 2000
Resources
2012
EIA, Energy Outlook 2011 Vice President and General USGS various assessments Manager of the Gerdau 1.25 Technology Long Steel 1.00 1.0 North America Beaumont Mill,Innovation in Texas
1.65
1.7 *
1.35
Capital
World Oil Resources Now * Excl Non Conv tn boe
Future Oil and Natural Gas Supply Challenges Many factors influence consumption trends, among them population and economic growth, improving living standards and per capita consumption, regulatory requirements and “Barra Energia: technological developments. The International Energy Agency, in its latest World Energy Outlook 2012, projects a 30% increase in global energy demand from 2010 until 2035, with most of the consumption growth occurring in the developing countries. Projections prepared by various research entities coincide in two main conclusions: steady growth of energy demand and continuation of fossil fuels, particularly P:15 oil and natural gas, as the main components of the global energy matrix. Source: IEA Presentation, London, Nov2012 241qua BTU
500 qua BTU
670 qua BTU
1 toe = 40 mmBTU
Passion in building a success story !” P:8
Past and Future Role of Oil and Natural Gas in Promoting Sustainable Development For millions of years civilization’s energy history sources were derived from wood, human, and animal force
P:15
Oil & Gas Shale in Texas Eagle Ford In the last 20 years resource availability analyses have more or less oscillated between resource Shale Play P:19 Future Sustainable Supply of Oil and Natural Gas
scarcity theories (the “peak oil” view) and the total substitution before resources are depleted (the “stone age ended before the end of the stones” view). Most likely the long term energy The Eagle Ford Shale (EFS) is quite supply balance will be in between these extremes, with economic and environmental constraints dictating a gradual transition out of the fossil fuel era. Meanwhile and for the foreseeable possibly thefuture, largest single economic innovative approaches, new technological developments and huge development capital allocationsinwill the history of the state
of Texas and ranks as the largest oil & gas development in the world based on capital invested P:19
P:20
Renascença African-Descent Brazilians Middle-Class Club in Rio de Janeiro The Renascença Club is the Carioca Trench traditions of African descent and samba roots. Founded on February 17, 1951 by a group of middleclass blacks who, prevented from joining clubs traditionally frequented by white families, decided to create an association where black families could gather and enjoy a harmonious social and cultural exchange P:20
3 Brazilian Texas Magazine 2014
P:24
Editorial Daniel Alves praises Dilma saying Brazil wants Cup without racism President Dilma Rousseff praised today, via Twitter, the attitude of the Brazilian soccer player Daniel Alves, who on April 27th in a match for Barcelona, was the victim of an episode of racism. Alves was preparing for a corner kick when a fan threw a banana on his direction. With a fantastic intuition, his reaction was to get the fruit, peeled and ate it and then calmly kicked the corner continuing the game normally. She also cited the campaign “somos todosmacacos� launched by fellow player Neymar, in support of Daniel Alves. Neymar took photos next to her son eating a banana, posted on social networks, and the gesture became repeated by thousands of internet users. Neymar launched the somostodosmacacos to show that we all have the same origin and that nothing differs us, except our tolerance with each other." The president again defended the fight against racism in soccer and said the World Cup, which Brazil will hoster, will cueb racial discrimination. "Let's show that our strength in soccer and in life comes from our ethnic diversity, which we are proud of it, wrote Dilma.
Sergio Lima
Editorial Staff Editor-in-Chief Sergio Lima Foreign Correspondents Brazil Sergio Luis Sergio@braziliantexasmagazine.net Rio das Ostras, RJ Brazil Leandro Lima Leandro@braziliantexasmagazine.net Rio de Janeiro, RJ Brazil Mexico Jobell Lima Jobell@braziliantexasmagazine.net Guadalajara, Mexico Editorial Board Joe Rondan Claudio Teixeira Mario A. Campos Associate Editor Valter Aleixo Contributing Editor Otto Fanini Cover Joe Rondan Photos Maria Lima Contact Email vidabrasil@hotmail.com sergio@braziliantexamagazine.net
Created in 1997 by journalist and producer
Carlos Borges, the Brazilian International PRESS AWARDS has become, over the years one of the most important celebrations of Brazilian culture internationally. In 2011 the event expanded to Europe (London) and Asia (Tokyo), effectively becoming the most comprehensive celebration of Brazilian talent and presence abroad. In 2012 the event celebrated the 15th anniversary of performing its American edition, and also the tenth anniversary of partnership with the Broward Center for the Performing Arts. Since its inception the initiative has a clearly defined mission: to honor the personalities, institutions and initiatives committed to promoting artistic, cultural and positive image of Brazil.
Address 19335 Cypress Peak Ln. Katy,Tx-77449 Phone: (832) 206 8419 Members of Brazilian Press International Association Phone: 954-548-5626 E-mail: info@abiinter.
quality efficiency technology Sintex Ceramic Proppants have been delivering superior results for many years.
Total Retail Solution Through Domestic Manufacturing & Distribution
TRAMONTINA USA - TEXAS CAMPUS
Online Retailers – Fulfillment & Customer Service Tramontina continues to expand the company’s online product placement, sales and distribution, which are supported by the capacity for pick and ship order fulfillment. Continued investments in customer service, warehouse infrastructure, operation and logistic systems provide reliable, seamless and on-time drop-ship order fulfillment to all our retail partners. Tramontina also provides exceptional customer service to ensure purchase orders are shipped on time and without back orders, and provides consumer assistance and warranty service.
Manufacturing Legacy
Tramontina Global
Tramontina’s domestic manufacturing expands on a manufacturing legacy of more than 100 years started by the parent company in Brazil. Craftsmanship and quality remain integral to Tramontina’s culture.
Tramontina USA, Inc. was founded in 1986 and is one of the largest corporate affiliates of the Tramontina Group from Brazil. The Tramontina Group is an international consortium founded in 1911 by Valentin Tramontina and headquartered in the Rio Grande Do Sul, the southernmost state of Brazil. The group operates 10 modern factories and 12 distribution centers worldwide, and is one of the world’s leading manufacturers of household goods, ranging from cookware and cutlery to flatware and kitchen utensils. Tramontina USA has become the largest channel of distribution of products manufactured under the Tramontina brand.
Barra Energia: Passion in building a success story !
Barra Energia do Brasil Petróleo e Gás is a newly established
independent
oil
and
gas
exploration,
development and production company based in Rio de
10%
Janeiro, Brazil. The company’s main competitive edge is its technical and commercial expertise and local knowledge,
14%
which will be used to find, develop and produce
BMS-8
10%
66%
hydrocarbon resources with a primary focus in the 3 most important Brazilian proven petroleum basins: offshore Santos, Campos and Espírito Santo.
Petrobras Barra
The company will target high growth opportunities either in shallow or deep water, in both the post-salt play and in the new high potential pre-salt play. The management team of Barra Energia has extensive experience in building and developing E&P portfolios both in Brazil and abroad. They intend to leverage their skill sets and knowledge of the local geology and operational environment to build a leading independent Brazilian oil and gas company and contribute to the further growth of the Brazilian petroleum sector. In May 2010, Barra Energia announced an agreement with First Reserve Corporation to commit US$ 500 million of
In addition to this accumulation other pre-salt prospects in the block present very attractive exploration potential.Block BS-4 includes two post-salt discoveries, Atlanta and Olive, under development. The first horizontal production well of Atlanta was successfully drilled and tested, indicating very high productivity, and the second well about to be concluded, also successfully. This block also presents potential upsides in the pre-salt reservoirs.
BS-4
equity capital to fund acquisitions and operations of the
30%
company. In April 2011, the private equity firm Riverstone
30%
Holdings LLC has joined Barra Energia, to provide another US$ 500 million for the company's investments. In May
40%
2011, other private investment funds have committed around US$ 200 million, raising the capacity of the company's investment to nearly US$ 1.2 billion.
QGEP Barra
Barra Energia’s portfolio in Santos Basin consists of non operated interest in two ultra deepwater Santos Basin blocks, BS-4 and BMS-8. In Block BMS-8 the Carcará well resulted in a world class pre-salt discovery which is currently under appraisal and is expected to have first in oil in late 2018.
Galp QGEP
OGX
According to Cesar Cainelli, Exploration VP of Barra Energia, the portfolio of opportunities developed so far demonstrates that the company is pursuing the correct business strategy being placed in the famous and high potential area of the pre-salt area of Santos Basin, Brazil.
9 Brazilian Texas Magazine 2014
Personality of the Month
Ricardo Anawate Vice President and General Manager of the Gerdau Long Steel North America - Beaumont Mill, in Texas Ricardo Anawate has been with Gerdau SA for 33 years and is currently the Vice President and General Manager of the Gerdau Long Steel North America Beaumont Mill, in Texas. He has a degree in Metallurgical Engineering from the Federal University of Rio Grande do Sul in Porto Alegre, Brazil, having completed his technical education trough extensive training in Electrical Steel Making in Japan. Ricardo has held various positions on Gerdau mills in Brazil before moving to Canada in 1990, to be the Steelmaking Manager at the Cambridge and later at the Whitby mill. In 2008, he moved to Texas to be the General Manager of the Beaumont Mill.
Ricardo has served on the Board of Directors of the Association for Iron and Steel Technology – AIST – where he was also chair of the Electrical Steelmaking Technical Committee. He is active on his business community, where he is a member of the Government Affairs Committee of the Great Beaumont Chamber of Commerce, of the South East Texas Plant Managers Forum and of the BrazilTexas Chamber of Commerce.
10 Brazilian Texas Magazine 2014
Interview Ricardo Anawate It is great to have Gerdau working in the US market. Do you have offices only in Beaumont? Gerdau operates two business divisions in North America, one which produces long steel and one which produces special steel. The company has approximately 140 locations across both operations, including steel mills, downstream locations and scrap processing operations. Gerdau employs approximately 11,000 in North America. In the state of Texas, the company operates two steel mills and four downstream locations, employing nearly 1,200 people. In total, Gerdau operates in 14 countries with industrial facilities in the Americas, Europe and Asia.
Which of those offices is considered the North American headquarters of Gerdau? The main office of Gerdau’s North American long steel business division is located in Tampa, Fla., and our global headquarters are in Porto Alegre, Brazil. We also have a main office for North American special steel business division in Jackson, Mich.
How did you decide on Texas as one of your key locations? Texas has a strong economy relative to the rest of the nation. The opportunity to operate in Texas came through acquisitions in 2004 and 2007 of North Star Steel and Chaparral Steel. It proved to be the right strategic decision, as today Texas is back to pre-recession levels or better in some situations. Regarding our facilities, Beaumont’s proximity to Houston is important and beneficial. Its business climate is very positive and it offers a strong labor market. The proximity to the Gulf of Mexico, the present investments on the Sabine-Neches waterway and our excellent business relations with the Port of Beaumont, gives us strong logistic advantages for exporting our products and supplying our Northern depots. With our steel mill in Midlothian, which is a powerhouse for structural steel, a technical resource center in Irving, rebar downstream facilities in Navasota and Farmersville, and wire processing facilities in Beaumont and Carrollton, we have an expanded geographic footprint in the state with seven locations, which allow us to better attend to our customers.
Everyone familiar with Gerdau understands it is a very big company. I understand that Gerdau has around 5 separate business areas. Which business areas are you focusing on? Being a player in all major segments of the steel industry is one of Gerdau’s strategic points. In North America, Gerdau operates in two areas: Special Steel and Long Carbon Steel products. The Beaumont mill is part of the long products business division, and is the main wire rod producing facility for Gerdau in North America. Wire rod, which is the raw material for wires of all dimensions, generates diverse customer base that attends the agricultural, civil construction and industrial segments. The Beaumont mill is also one of the few producers of coiled rebar for concrete reinforcing.
What are some of the key values that drive Gerdau, and keep it as one of the top firms in the world? Gerdau‘s mission is to create value for our customers, shareholders, employees and communities by operating as a sustainable steel business. The company intends to accomplish this mission by being a global organization, geographically diverse, and being the benchmark in any business we conduct. As with many successful companies, Gerdau believes in strong ethics and values. For us, these values are strongly related to customers and employees, the safety of our people, focusing on results, displaying integrity with all stakeholders, and economic, social and environmental sustainability. Ultimately, we aim to be the customer’s supplier of choice. These values became part of the company’s culture throughout the 113 years of existence and five generations of leaders.
Infrastructure is a major market for Gerdau? Yes, it certainly is. Most of Gerdau’s long products are used in infrastructure applications, including roads, bridges, power grids and high-rise buildings. Examples of different infrastructure and other projects the company has recently been involved in are the New NY Bridge, which will connect New York and New Jersey upon completion, the Panama Canal and the Freedom Towers Complex in NYC.
11 Brazilian Texas Magazine 2014
Interview Ricardo Anawate What do you see are the biggest challenges for Texas in improving its infrastructure? Texas’ population growth is projected to continue in future decades and has propelled infrastructure challenges into the spotlight. With that, transportation is probably the biggest challenge. Texas transportation affects the entire nation’s economy, and a lot of the U.S. trade activity relies on the Texas transportation system. Texas owns more vehicles than any other state except California, and the future growth in its population will bring even more challenges for the transportation system. The Texas Department of Transportation (TxDOT) and metropolitan planning organizations have identified nearly $200 billion in necessary improvements and upgrades to achieve a reasonable level of mobility by 2030. I would also highlight the Texas’ water-supply problems that have generated many headlines. We’ve heard from urban researchers that water is going to be a scarce natural resource in Texas in the 21st century and the EPA estimates the infrastructure needs will exceed $45 billion over the next twenty years.
For those companies that would like to work with Gerdau, do you have any advice for them? Gerdau believes that our suppliers and service providers are essential for the achievement of our quality, safety and excellence goals. Because of that, the company carefully selects and develops partners and suppliers, and requires that they follow responsible practices regarding employees and the environment.
How does it feel to be a Brazilian living and working in Texas, and in particular, Houston? Being from the South of Brazil, there are many similarities between the Brazilian culture and Texan culture that make for an easier transition. Additionally, there is the fact that Porto Alegre (my hometown), and the Houston area are both at 30 degrees latitude North and South respectively. Therefore, the climates in both areas are very similar. My family has moved around a few times since we left Brazil an came to North America many years ago. My wife Miriam and I lived in Canada before moving to Texas. Our twin daughters Isabela and Caroline were born in Canada.
We learned to adapt quickly and we looked for the positive aspects of living in different cities. This helps to ease the feelings of being far from our country, friends and relatives Gerdau is known for the good results brought to businesses we acquire. Our plant in Beaumont is among more than 50 petrochemical plants in the Southeast Texas area, and Gerdau still has the attention from the business and political community for what we contribute to the local economy. It has been a great experience to be an active part of such a dynamic economy.
Tell us about the history of Gerdau In 1901, João Gerdau, a German immigrant, and his son Hugo acquired a nail factory in Porto Alegre, a city in the southern region of Brazil, which laid the foundation to what Gerdau is today. From there, a successful business legacy was built and marked by the entrepreneurial spirit of the following generations of the Gerdau-Johannpeter family. Today the company’s management includes members of the fourth and fifth generation of the family. In 1946, Curt Johannpeter, Hugo’s son-in-law, took over the company and led it through a decisive phase of business expansion—the beginning of steel production. In 1948 it acquired the Riograndense mill, also located in Porto Alegre, to ensure the supply of raw material for the nail factory. The new plant used the mini-mill concept, a model based on the use of scrap and regional sales, keeping its operating costs more competitive. The first step in the internationalization process occurred in Uruguay with the acquisition of Siderurgica Laisa in 1980. While actively participating in the Brazilian steel sector privatization, the company continued its growth internationally with the purchase of Courtice Steel located in the province of Ontario (Canada) in 1989. Over the next years, the expansion of the business outside Brazil resulted in the entry of markets in Chile, Argentina, the United States, Colombia, Spain, Peru, Mexico, Venezuela, Dominican Republic, Guatemala and India.
What is your advice for those who are starting in the USA market? For me, the biggest challenge is adapting to the diverse culture that those arriving to the U.S. will encounter without losing the entrepreneurship and business strengths that brought them this far.
12 Brazilian Texas Magazine 2014
PROFESSIONAL
MADE IN USA • Speed to market • Greater flexibility for product customization • Domestic warehousing and distribution • Short lead times - lower inventory • Supply based on demand • Superior quality control • Full compliance with social and ethical manufacturing standards • Retention of domestic employment • Conservation of resources • Superior warranty and customer service
Total Retail Solution Through Domestic Manufacturing & Distribution This spring, Tramontina USA, Inc. expands its domestic cookware manufacturing capabilities with the opening of a new production line within the company’s factory in Manitowoc, Wisconsin. The line brings new finishes and interior ceramic-coated cookware production to the United States, while also increasing Tramontina’s overall production capacity by more than 37%.
Tramontina USA, Inc. 12955 West Airport Blvd., Sugar Land, TX 77478 (T) 800.221.7809 (F) 281.340.8410 www.tramontina-usa.com
“The market is constantly evolving, and retailers are certainly challenged to present appealing and innovative assortments,” said Galafassi. “We are continuously working within our domestic manufacturing options to provide our retail partners a fresh and original product assortment paired with innovative packaging.”
Tramontina has been manufacturing aluminum nonstick cookware in the U.S. since 2005, when it revived a cookware factory in Manitowoc. The new production line, combined with Tramontina’s existing capabilities in product development, packaging, marketing, sales, warehousing and distribution, provides a comprehensive domestic solution for retail partners. “Throughout the last nine years, our production output has steadily increased, which is reflective of the increased preference for Made in USA cookware by consumers and retailers alike,” said Antonio Galafassi, President and CEO of Tramontina USA, Inc. “The opening of this new production line, combined with ongoing infrastructure improvements, allows Tramontina to continue to meet and exceed product demands.”
www.tramontina-usa.com
investments to increase and sustain U.S. manufacturing.
The demand for Made in USA items has been steadily increasing due to many economic, environmental and social factors facing consumers. In 2013, the ongoing revival of domestic manufacturing was increasingly in the spotlight, especially with the pledge by major retailers and manufacturers to make continued and significant financial
Domestic Production for a Competitive Edge Tramontina has continuously invested in the infrastructure at its factory and finishing and assembly facilities to upgrade product development, manufacturing and distribution systems. In addition to employing a local labor force, Tramontina has gained efficiencies through streamlining manufacturing techniques, such as recycling production aluminum scrap, and minimizing freight costs. In 2013, the average daily production climbed to more than 60,000 units.
5865 Westheimer Rd., Houston, TX 77057 路
713.244.9500
www.chamagaucha.com
Past and Future Role of Oil and Natural Gas in Promoting Sustainable Development For several millennia of civilization history energy sources have consisted mostly of wood and human and animal labor. With the advent of the industrial revolution, growth of the global population and higher per capita consumption of goods and services new sources of energy would have to be developed at unprecedented pace and scale. The solution rested on the abundance of fossil fuels, plentiful around the globe, which have been stored by nature in geologic strata for many million years. Initially based mostly on coal and, from the middle of the 1900’s, prevailingly on oil and natural gas, fossil fuels currently respond for more than 80% of the global primary energy supply (BP Statistical Review 2012). 150 years of Energy Delivery The petroleum industry has so far been able to find and develop both the oil and natural gas resources that, except for brief disruptions caused by natural disasters or political unrest, met the market demands in an affordable and reliable manner. Furthermore, in spite of increasing demand and production, annual reserve additions have consistently been above depletion thus resulting in a steady growth of the world’s reserve base of both oil and natural gas. The world oil reserves, according the latest BP Statistical Review, reached 1.65 trillion barrels at the end of 2012. It is important to notice that this now includes substantial volumes of extra heavy oils from Venezuela and Canada, which are now deemed technically and economically recoverable due to technological developments and the current oil price deck. Other important new oil plays, like the pre-salt offshore Brazil and more recently Angola, and shale and other ultra low permeability oil reservoirs, also contributed and will certainly add significant volumes to the global oil reserve base in the near future. Even though the historic data are not very precise it is estimated that the world reached its first trillion barrels of oil consumption by the year of 2000. At that time the remaining reserves were assessed at 1.25 tnbo, with estimated remaining total resources to be discovered and developed of another 1 tnbo. Remarkably, in just over a decade later the world consumed an additional 0.35 tnbo and yet total reserves grew by another 0.4 tnbo. Furthermore, the most recent estimates indicate that remaining resources of about 1.7 tnbo are still to be discovered and developed, not including the non-conventional hydrocarbon plays. The oil industry has thus demonstrated that it has constantly re-inventing itself, was capable to meet the growing demand for oil and natural gas and will continue to do so in the foreseeable future.
th
World Petroleum Council, Suite 1, 4 Floor, 1 Duchess Street, London, W1 6AN Tel +44 (0) 20 7637 4958, Fax +44 (0)20 7637 4965, renato.bertani@barraenergia.com.br info@world-petroleum.org www.world-petroleum.org
Cum Prod Sources:
Reserves
Resources
BP Statistical Review, 2012 EIA, Energy Outlook 2011 USGS various assessments
1.25 1.00
1.65 Technology
1.0
1.7 *
1.35
Innovation Capital
2000
World Oil Resources Now * Excl Non Conv tn boe
Future Oil and Natural Gas Supply Challenges Many factors influence consumption trends, among them population and economic growth, improving living standards and per capita consumption, regulatory requirements and technological developments. The International Energy Agency, in its latest World Energy Outlook 2012, projects a 30% increase in global energy demand from 2010 until 2035, with most of the consumption growth occurring in the developing countries. Projections prepared by various research entities coincide in two main conclusions: steady growth of energy demand and continuation of fossil fuels, particularly oil and natural gas, as the main components of the global energy matrix. Source: IEA Presentation, London, Nov2012 241qua BTU
500 qua BTU
670 qua BTU
1 toe = 40 mmBTU
Future Sustainable Supply of Oil and Natural Gas In the last 20 years resource availability analyses have more or less oscillated between resource scarcity theories (the “peak oil” view) and the total substitution before resources are depleted (the “stone age ended before the end of the stones” view). Most likely the long term energy supply balance will be in between these extremes, with economic and environmental constraints dictating a gradual transition out of the fossil fuel era. Meanwhile and for the foreseeable future, innovative approaches, new technological developments and huge capital allocations will 16 Brazilian Texas Magazine 2014
More than ever, though, the long term sustainability of the petroleum industry requires that the objectives of all stakeholders involved be balanced and satisfied. From an holistic perspective the petroleum industry may be characterized as an economic activity where several stakeholders, including governments, regulators, oil and services companies and their shareholders, must achieve their goals while earning from Society the right to perform their activities in the long term. In order to earn such rights certain key sustainability principles must be delivered by all parts involved in a balanced and consistent way. Two main groups of sustainability principles can be identified: •
Regulatory Principles: set of rules, practices and conditions which must be transparent, stable and rigorously enforced, applicable to all stakeholders involved in the industry, designed to promote a fair sharing of the wealth and the people’s wellbeing;
•
Governance Principles: set of policies, practices and conditions which must be implemented by stakeholders while performing their activities, designed to maximize results while meeting the expectation of all stakeholders affected by the industry. Society Governance Principles
Regulatory Principles • Steady & transparent access to acreage and resources • Stable and balanced contractual terms • Clear HSE rules and rigorous enforcement • Promotion of local, yet globally competitive, industry of goods and services
• Remuneration of risk and capital, assuring shareholder’s long term return • Return of proportional share of wealth to society • Safe operations with positive environmental impact • Ethics and transparency as part of the business model
In conclusion, the petroleum industry has huge challenges to continue finding and developing new oil and natural gas reserves, in a profitable and sustainable way. In the long term these challenges represent just as big opportunities for those players that allocate their resources, capital and human, to the well being of all of their stakeholders. All of the above issues and many more important challenges of our industry will be addressed at the highest level during the next World Petroleum Congress, taking place in Moscow in June 2014. You are invited to be part of the discussion and I look forward to seeing you there! Renato Bertani President, World Petroleum Council CEO, Barra Energia May 2014 17 Brazilian Texas Magazine 2014
2014 September 15-18, 2014 Rio de Janeiro - Brazil
“New Geopolitics Scenary : Addressing the Challenges�
Registration Open special discount fees until July 31, 2014
promoted and supported by:
One of the most important oil & gas shows in the energy calendar. An opportunity to visit 1,300 plus exhibiting companies.
04/14
The chance to meet with top executives and technical experts from more than 35 countries.
Clube de Ideias
further information:
www.riooilgas.com.br
gold sponsorship:
silver sponsorship:
Brazil-Texas Chamber of Commerce
BRATECC Offshore 2014 Libra First Year: Planning The Next Generation of Pre-Salt Development Breakfast Event Magda Chambriard
General Director ANP – National Agency of Petroleum, Natural Gas and Biofuels
Anelise Lara
E&P Executive Manager Libra PSC at Petrobras
Oswaldo Pedrosa Junior President Pré-Sal Petróleo S.A.
Paulo Alonso
Executive Coordinator for Prominp Local Content Advisor to the President of Petrobras
Wednesday - May 7th, 2014 | Westin Galleria 5060 W Alabama St. – Houston - 77056
Platinum
Gold Silver
Bronze
Visit www.braziltexas.org to register.
Oil & Gas
Shale in Texas Eagle Ford Shale Play The Eagle Ford Shale (EFS) is quite possibly the largest single economic development in the history of the state of Texas and ranks as the largest oil & gas development in the world based on capital invested. Almost $30 billion will be spent developing the play in 2013. The play had more than a $60 billion dollar impact on the local South Texas economy in 2012 and over 116,000 Eagle Ford jobs were supported in the 20 county area impacted by the play. Add the jobs created in surrounding counties and the picture of a modern oil boom begins to take shape.
The EFS benefits from high liquids yields across much of the play, which support well economics even while natural gas prices are low.
From record drilling levels to wells producing over 4,000 b/d of oil initially, the play is redefining South Texas as an oil industry hotbed. If you own a business in South Texas, begin thinking about how the Eagle Ford is changing the economic landscape and your future. Oil & gas production is bringing new found wealth to the region.
Eagle Ford Shale Geology
Higher oil prices have helped spur development as oil, condensate, and NGLs (ethane, propane, and butane) all command better prices than natural gas. If you’re a mineral owner in South Texas, learn more about mineral rights at MineralWeb.com You can also discuss mineral rights topics with EFS land owners, visit MineralRightsForum.com.
Eagle Ford Shale Overview
The play is located in South Texas and produces from various depths between 4,000 and 14,000 feet. The EFS takes its name from the town of Eagle Ford Texas where the shale outcrops at the surface in clay form. Some operators refer to the play as the Eagleford. The Eagle Ford is the most active shale play in the world with over 200 rigs running. Operators are indicating the play will be developed for decades to come.
The Eagle Ford is a geological formation directly beneath the Austin Chalk. It is considered to be the “source rock”, or the original source of hydrocarbons that are contained in the Austin Chalk above it. The formation was penetrated many times as operators targeted the Edwards Limestone formation along the Edwards Reef Trend. The formation is best know for producing variable amounts of dry gas, wet gas, NGLs, condensate and oil. The most active area lies above the Edwards Reef Trend where the formation yields a gas-condensate production stream. Unlike many other shale plays, it does not exhibit natural fracturing within the formation.
19 Brazilian Texas Magazine 2014
African-Descent Brazilians Midd The Renascença Club is the Carioca Trench traditions of African descent and samba roots. Founded on February 17, 1951 by a group of middle-class blacks who, prevented from joining clubs traditionally frequented by white families, decided to create an association where black families could gather and enjoy a harmonious social and cultural exchange. The group was led by lawyers Oscar de Paula Assis, Jandira de Paula Assis, the trader Domingos Soares and Idalina de Jesus Soares, by doctors brothers Humberto Gomes de Oliveira and Diva Santos de Oliveira, and Enedina Rodrigues da Silva.The Renascença Club was born in an old, small house with large wooded backyard in Pedro de Carvalho Street in the neighborhood Meier, North Zone of Rio The fleur-de-lys, heraldic ornament in the shape of a stylized lily, the symbol was chosen by the founding group to represent the club. Throughout its existence, the Rena, as affectionately came to be identified was always concerned with the condition of black in our society. Therefore, it has established itself as the place in which afrodescentes entered through the front door, resisting the ethnic intolerance already perceived at that time. From a cultural standpoint, the Rena has been characterized as an pioneer association of leading edge, and revealed many african-Brazilian artistic personalities, among many other fields. In 1958, the club is transferred to the Rua Barao de Sao Francisco, in Andaraí neighborhood in the
which until today remains headquartered, resisting, valuing and restoring the African Brazilian Culture.
Valuing family Family was always the attention epicenter for its founders. It was there that the representatives met people of the same cultural level for the purpose of friendship or marriage. Another sign of modernity of the Club was the feminine presence. Women were assigned to prominent roles on the board of directors. Out of 29 charter members 18 were women. The cultural activities of the early days demonstrated high cultural standard with lectures and musical activities presenting conductors and classical musicians. With the passage of time and the increasing number of members and attenderes, the Club also began promoting grand balls with men wearing formal attire and women dressed in silks, satins and lace, gloves and hats. Moving to the Andaraí (Rua Barao de Sao Francisco, 54), a series of changes in the composition and activities of the club took place. The Renascença started accepting the South Zone of the city with concerts and samba circles. Often these newcomers became members, which displeased the traditionalists, who saw these new facts as “excessive opening” contrary to the original proposal of the members, arousing a lot of criticism.
63 Years of Cultural Resistance
dle-Class Club in Rio de Janeiro The period is also marked by a large projection of the Club in the media and by its inclusion in the local fashion circuit. Black beauty keeping its tradition of breaking taboos and prejudices, the Renascença stood out in the 50s and 60s, in beauty contests. That substantially contributed to the success of the Renascença Club representatives in beauty pageants (Miss Guanabara, Miss Brazil, Miss Universe), events fairly valued at the time. Thanks to the success Black Miss in these contests, the Renascença become known - and also recognized for its own members - as the “Club of the mulatto.” This was - and remains the subject of conflicting reviews. The climactic election of Vera Lúcia Couto in 1964 Mr. Jose Evangeslista President of the Renascença Club
as Miss Guanabara, was seen by many, if not most of the shareholders, as a victory of blackness nearly a memorable result of the collective effort of the group. Among the winners stand out Dirce Machado (1959), Aizita Birth (1963) and Vera Lúcia Couto dos Santos (Miss Guanabara, 2nd place in Miss Brazil and 3rd place in the Miss International Beauty, which earned her the title of Miss Photogenic, in 1964). In the evaluation of researchers on the history of the Club, at that moment, however, a part of the old leaders, unhappy with the direction the Club was taking, withdraws in protest. When the Renascença embodies the same ideas that whites traditionally associate with the mulatto, the club starts somewhat to join the common vision of the place and role of blacks in society and national culture.
Mr. Joaquim Barbosa, President of the Supreme Court of Brazil; Tais Araujo, actress of Globo Tv; Ana Maria Braga, Globo TvTalk Show Hostess; Globo Tv and Chico Pinheiro’s, Globo Tv Anchory. Celebrating Mr. Pinheiro 60 th birthaday.
GOURMET
Hard Anodized Constructed of premium materials, Tramontina’s heavy-gauge hard anodized cookware line with DuPontŽ Teflon Platinum nonstick provides exceptional performance, outstanding durability and effortless cleaning. PFOA-free NSF Certified
TRAMONTINA GOURMET, a collection of premium products engineered and manufactured with the finest design, materials and workmanship, outperforms similar products within the market and delivers the best quality and value to the cooking professional and enthusiast alike. Lifetime Warranty. Tramontina USA, Inc.
12955 West Airport Blvd., Sugar Land, TX 77478
(T) 800.221.7809
(F) 281.340.8410
Packaging & Marketing Solutions
Retailers are continuing to find the benefits of domestic manufacturing – such as speed to market, lower minimum order quantities, quality assurance, social compliance and product flexibility – are providing them with a competitive edge in the housewares marketplace.
Tramontina operates a comprehensive photo studio, graphic and packaging design division within the company, which produces packaging and marketing material for all Tramontina items. This in-house operation allows for a continued dialogue with customers in creating the best packaging and marketing materials to support and sell items.
Multiple Options in Interior & Exterior Finishes With the addition of the new production line, Tramontina can manufacture aluminum cookware in the following finishes within its U.S. facility: • • • • • •
Colored ceramic-coated Colored porcelain enamel Bright multi-colored exterior Hard anodized Commercial-grade aluminum alloy 3004 Mirror-polished aluminum alloy 3004
“We now effectively cover all the bases in exterior and interior cookware finishes,” said Galafassi. “This line opens another channel of domestic product options to our retail partners and allows them to try an innovative product without the requirements of large commitment quantities.” All finishes and nonstick coatings are PFOA-free and in compliance with the most restrictive U.S. environmental requirements from the EPA. Cookware Product Development Domestic manufacturing also provides Tramontina with the flexibility to work with the company’s key interior coating and exterior finish suppliers to easily produce new color options to present to retail partners. “We are really pleased with how the presentation of new and lively colors in exterior cookware finishes really added a dynamic to the sales floor,” said Galafassi. “The use of color, combined with the flexibility of our domestic operations, allowed us to create some exciting color combinations for our customers.” This spring, Tramontina is producing more new and impactful colors of highquality interior and exterior finishes that provide additional options to an already robust assortment.
A Brand with a Strategy With its expanding range of manufacturing capabilities, Tramontina produces cookware in every price point, including private label items.
Domestic Assembly & Customization Tramontina’s finishing and assembly operation in Texas allows for product customization beyond the broad range of interior and exterior finish options. After the cookware vessels are produced at the factory in Manitowoc, they are shipped by rail to Tramontina’s Sugar Land facility near Houston for finishing and assembly. The Tramontina Sugar Land campus comprises a built area of nearly 2 million square feet, hosting the U.S. corporate office, product and design center, finishing and assembly lines, warehousing and distribution.
Innovation The company strives for innovation beyond traditional manufacturing, as evidenced by the recently introduced Fusion Rivet-Less Cooking Surface. This clever and exclusive assembly system provides a rivet-less, smooth interior cooking surface with all the strength and durability of a traditional riveted handle assembly.
The company has created several quality product collections that encompass a complete range of materials, styles and price points: • • • • • •
LimitedEditions Gourmet Professional Style Select EveryDay
While aluminum nonstick cookware is the focus of Tramontina’s domestic manufacturing efforts, the company’s comprehensive network of factories in Brazil and abroad produce several lines of: • Premium 18/10 stainless steel cookware • Enameled cast iron cookware • Forged and stamped professional cutlery • Large assortment of 18/10 stainless steel flatware, kitchen and servingware items
Belo Horizonte
Curitiba
Belo Horizonte is the capital city of the state of Minas Gerais and is the country’s third largest metropolitan region, with 4.8 million inhabitants. It is also one of the country’s main business tourist destinations. Founded on 12 December 1897, Belo Horizonte was the country's first planned city. National capital of bars the city has more bars per capita than any other big city in Brazil -, Belo Horizonte has a surprising and simmering nightlife, able to cater for a great variety of tastes. Belo Horizonte was also one of the host cities of the 1950 World Cup and was the stage of matches with England, United States, Yugoslavia, Switzerland, Bolivia and Uruguay.
Brasília
Curitiba is the capital of the state of Paraná and is famous throughout Brazil as one of the cities with the highest quality of life. The city is a benchmark in urban planning, public transport and sustainability. A new Curitiba emerged between the 1950s, when the city hosted two FIFA World Cup matches and the first decade of the 21st century. Indeed, the city is getting ready to host another World Cup. Curitiba, which used to be a small town with some rural areas within its boundaries, has turned into a totally urbanised, modern and dynamic city. A metropolis with 1.8 million people, making it the biggest city in Brazil's south region and the seventh biggest in the country in terms of inhabitants.
Fortaleza
Brasilia is Brazil’s capital city and is inscribed in the World Heritage List of the United Nations Educational, Scientific and Cultural Organization (UNESCO). Uniform buildings, wide tree lined roads, parks and sectors developed with the wellbeing of the population and visitors in mind carry the signatures of master urbanist Lucio Costa and modern architect Oscar Niemeyer. Brasilia’s monuments are unique and are ordered in such a way that they turn the city into an open air museum. The Brasilia Savannah like vegetation and lots of trees in urban areas, turn the federal capital, which is surrounded by the Paranoá Lake, into a green city. The city boasts a rate of 120m² of green areas per inhabitant - number four times higher than recommended by the World Health Organization (WHO).
Cuiabá Cuiabá is the capital city of the state of Mato Grosso. It is located in South America's geodesic centre, in other words, the most central part of the continent. Therefore, it may be considered the heart of South America. The city has a population of almost 600 thousand people. The city serves as an access way to Brazil's three main biomes: the Cerrado (Brazilian Savannah like vegetation), the Pantanal (wetlands) and the Amazon, which are tourist destinations that attract those wanting to experience direct contact with flora and fauna. By travelling a few kilometres, it is possible to fish and see the Pantanal’s wildlife, the world’s biggest ecological sanctuary or scenarios at Chapada dos Guimarães, less than 70km away from the city. However, the city itself also offers a lot of attractions. For example, the preserved urban roads take us back to 1722, when gold was discovered at the banks of the Prainha stream.
The state of Ceará has a very pleasant climate, which on the coast reaches an average temperature of 27oC, being colder in the mountains and hinterlands, around 20oC. The state has great cultural wealth and is home of Brazilian authors José de Alencar and Rachel de Queiroz. It is also the birthplace of great Brazilian comedians like Renato Aragão, Chico Anísio and Tom Cavalcante, in addition to poets such as Patativa do Assaré. The music is another very interesting cultural aspect in the state of Ceará, with rhythms that go from Forró to Brazilian Popular Music. It is also home to famous singers such as Fagner, Belchior, Amelinha and Ednardo. Still in the subject of music, Elizar de Carvalho is one of the most renowned Brazilian conductors.
Manaus Amazonas is Brazil’s biggest state and one of the most famous places on the planet because it is in the middle of the world’s biggest rainforest. With an area of 1.5 million km², the state is the same size as France, Spain, Sweden and Greece put together. Indeed, the state is the holder of some Brazilian and world records. For instance, the Neblina Peak is the country’s tallest and the Amazon is the world’s largest river, in terms of water volume. Located where the Negro meets the Solimões river, Manaus was a hub of the rubber industry between 1879 and 1912. Today, the city’s economy is a combination of industrial production and environmental related activities, something locals are very proud of. In addition to industry, business and adventure tourism also acts as one of the city’s economic driving forces.
24 Brazilian Texas Magazine 2014
Natal
Rio de Janeiro
The coastline of the state of Rio Grande do Norte is one of the most famous and sought after by Brazilians and an ever increasing number of foreign tourists. The state is right at the top of Brazil and offers breathtaking landscape and views to its visitors, bathed by clear and warm water, where during the low tide period, one may relax in a natural pool in the sea. The state’s coastline extends over a length of more than 400 km. The state capital Natal is known for its natural beauty, beautiful beaches, dunes and rich culture. The word Natal means Christmas in Portuguese. The reason the city carries this name is because Admiral Antonio Costa Valente went into the Potengi river, after several failed colonisation attempts, on 25 December 1597
Porto Alegre A set of multiple expressions, from varied faces, ethnicities and religions make Porto Alegre, capital of the state of Rio Grande do Sul into a place where contrasts and differences are always welcome. The city was founded in 1772 by Portuguese couples from the Azores. Throughout the following centuries, it has become home to immigrants from all over the world, particularly Germans, Italians, Spanish, Africans, Polish and Lebanese, as well as Catholics, Jewish, Protestants and Muslims. Considered one of the best Brazilian metropolises in terms of quality of life by the United Nations Organization (UN), it has over a million trees in its streets and has been awarded 80 awards and titles. Consequently, it is one of the best cities in the country to live in, work at, do business, study and have fun.
Recife Founded in 1561, Recife is the biggest urban cluster in the northeast region and Brazil’s oldest state capital. It is the place of cutting edge projects such as the Digital Port, which houses around one hundred enterprises that make the city one of the country’s main information technology hubs. In addition, the city is a place of intense and original cultural production, a mix of modern and traditional aspects. With almost 1.5 million inhabitants, the city is characterised by a happy combination of beaches, an average temperature of 25 degrees Celsius, and culture and history that attract millions of tourists.
Beautiful beaches and breathtaking landscape have made the city of Rio de Janeiro famous the world over. In fact, the city is home to some of the most famous tourist sites in the country, like Christ the Redeemer, the Macaranã, the Sugar Loaf and Ipanema beach. Brazil´s most famous carnival and the lush samba school parade also take place in the Wonderful City (as Rio is known).
Salvador Brazil began in the state of Bahia. After all, it was in Porto Seguro, in the south of the state, where today we find the Cabrália Bay that Portuguese explorer Pedro Álvares Cabral came ashore in 1500. Brazil’s first capital and the first city to be founded was Salvador, today capital of the state of Bahia. The city has a rich culture, known the world over. Salvador thrived under the influence of the Portuguese, as well as African and indigenous people. All of this contributed to the cultural diverse atmosphere that is associated to the city until today. Salvador is the world’s biggest African city outside of Africa. Over 80% of its population is made up of afro-descendants. Indeed, African influence is easily seen throughout the city, with capoeira, a mix of dancing and fighting developed by slaves, at the Modelo Market, where Candomblé rhythms are played on agogo bells and atabaque drums (percussion instruments).
São Paulo São Paulo is a state that offers a lot of surprises to its visitors. From its cosmopolitan capital city to beaches, mountains, rivers and preserved forests there is something for everyone visiting on business or leisure. The most striking feature of the city of São Paulo is its entrepreneurial and work based quality. São Paulo workers are considered to be very hardworking employees. Indeed, this is a quality attributed to locals since the city's first village São Vicente, the country’s oldest, was founded and the Jesuits and first settlers started to engage in subsistence farming.
Host cities Guide: useful information http://www.copa2014.gov.br/pt-br/imprensa
25 Brazilian Texas Magazine 2014
PROFESSIONAL
PRO3004 Fusion Commercial-grade cookware made of heavy-gauge aluminum alloy 3004 features a new rivet-less cooking surface for easy clean-up. Cast stainless steel handles have removable silicone soft-grips for both stovetop and oven use. PFOA-free Eclipse速 nonstick by Whitford NSF Certified
TRAMONTINA PROFESSIONAL is a collection of items designed and crafted to optimize performance in both commercial and gourmet kitchens. Design, material, finishes and fixtures are carefully selected to provide exceptional durability to match the expectations of professional chefs. Lifetime Warranty. Tramontina USA, Inc.
12955 West Airport Blvd., Sugar Land, TX 77478
(T) 800.221.7809
(F) 281.340.8410
STYLE
Earthtones Ceramic reinforced Teflon Platinum nonstick by DuPont速 delivers innovation, durability, superior nonstick performance and effortless cleaning. Durable porcelain enamel exterior finish is available in impactful color selections. PFOA-free
TRAMONTINA STYLE, a collection of products of outstanding quality, design, functionality and value, features the latest innovations and color trends in kitchenware items. Products provide the optimum in functionality and exceptional durability. Lifetime Warranty. Tramontina USA, Inc.
12955 West Airport Blvd., Sugar Land, TX 77478
(T) 800.221.7809
(F) 281.340.8410
STYLE
Colors Heavy-gauge aluminum fry pans available with new and vibrant colors of nonstick. Easy to clean fry pans also feature colored matching silicone, soft-grip handles. PFOA-free Quantanium® nonstick by Whitford
TRAMONTINA STYLE, a collection of products of outstanding quality, design, functionality and value, features the latest innovations and color trends in kitchenware items. Products provide the optimum in functionality and exceptional durability. Lifetime Warranty.
Shop for Tramontina branded products online at the following retailers: www.cooksstore.com
www.chefscatalog.com
www.belk.com
www.target.com
www.cooking.com
www.kohls.com
www.jcpenney.com
www.bedbathandbeyond.com
Or visit our Tramontina Home Store at: 12955 West Airport Blvd. Sugar Land, TX 77478 ( T ) 281.340.8400 Store hours: 12:00 – 5:00 PM, Monday – Friday
www.qvc.com