The Royal Luxus born with purpose to contribute to the exclusivity and enrichment of the international online market Luxury and Lifestyle , in the editorial & commercial aspects of Information, Business, Retail and Events, synchronized with the Royal Luxus Club. We intend to be in the value markets of this sector, where we propose take action and create the synergies with referral partners, contributing to a dynamic international and exclusive network.
In this regard will gather partners in each market, which they can use Royal Luxus as a mean to enhance their business and its customers, crossing the business network. The Royal Luxus will gather talents in the areas of human resources, journalists, communication designers, information systems, marketing and commercial, to create and optimize new products with innovation in addressing the issues and latest behavioral concepts that meet the changing needs of the consumer market / reader ever more demanding, longing for new perspectives of the most various issues, whether in the form of presentation, either in the form of access to that information and a unique international network.
After careful consideration of the market in its behavior within the respective segments which are inserted and distributed, we concluded that we are able to launch a product with added value for readers and advertisers. We propose the concentration of market segment for Luxury and Living & Lifestyle, in a digital platform (and future app's) with numerous innovations.
TOP 20 COUNTRIES WITH THE GREATEST INTERNET USERS NUMBER #
Country
1 China
Population 2013 Est.
Internet Users
% Population (Penetration)
Growth 2000-2013
% World Users
1,330,141,295
420,000,000
31.6 %
1,766.7 %
21.4 %
2 Estados Unidos
310,232,863
239,893,600
77.3 %
151.6 %
12.2 %
3 Japão
126,804,433
99,143,700
78,2 %
110.6 %
5.0 %
4 Índia
1,173,108,018
81,000,000
6.9 %
1,520.0 %
4.1 %
5 Brasil
201,103,330
75,943,600
37.8 %
1,418.9 %
3.9 %
6 Alemanha
82,282,988
65,123,800
79.1 %
171.3 %
3.3 %
139,390,205
59,700,000
42.8 %
1,825.8 %
3.0 %
8 Reino Unido
62,348,447
51,442,100
82.5 %
234.0 %
2.6 %
9 França
64,768,389
44,625,300
68.9 %
425.0 %
2.3 %
10 Nigéria
152,217,341
43,982,200
28.9 %
21,891.1 %
2.2 %
7 Rússia
11 Coreia do Sul
48,636,068
39,440,000
81.1 %
107.1 %
2.0 %
77,804,122
35,000,000
45.0 %
1,650.0 %
1.8 %
13 Irão
76,923,300
33,200,000
43.2 %
13,180.0 %
1.7 %
14 México
112,468,855
30,600,000
27.2 %
1,028.2 %
1.6 %
15 Itália
58,090,681
30,026,400
51.7 %
127.5 %
1.5 %
12 Turquia
16 Indonésia
242,968,342
30,000,000
12.3 %
1,400.0 %
1.5 %
17 Filipinas
99,900,177
29,700,000
29.7 %
1,385.0 %
1.5 %
18 Espanha
46,505,963
29,093,984
62.6 %
440.0 %
1.5 %
41,343,201
26,614,813
64.4 %
964.6 %
1.4 %
33,759,742
26,224,900
77.7 %
106.5 %
1.3 %
4,480,797,760
1,490,754,397
33.3 %
417.8 %
75.8 %
2,364,812,200
475,760,419
20.1 %
551.2 %
24.2 %
6,845,609,960
1,966,514,816
28.7 %
444.8 %
100.0 %
19 Argentina 20 Canada TOP 20 Países Resto do Mundo Total Utilizadores Mundo
The Information Society, such as cultural and leisure industry, are today an unquestionable reality. Are constantly growing, in a new "society" which is eager for novelty and exclusivity. Hence, the need for a new organization of content that is more identifiable with each user's profile, motivating them to new consumption habits and loyalty in the choices of themes and products that were presented, focusing in a single platform, the various areas of consumption in this positioning.
Going against this new reality is born the Royal Luxus. A single portal, with the following channels: v Royal Lifestyle - Daily Interactive News, about the various sections of Luxury (Royal Style, Royal Jewels & Watches, Royal Travel, Royal Arts, Royal Decor & Desig, Royal Food, Royal Vehicles), segmented by Country / City; v Royal Publications - Digital Publications of Luxury and Living & Lifestyle market, who can rely on interactive content (Links, Audio, Video, Flash), in the articles and publicity, and / or Official Brand catalogs.
v Royal TV – HD and / or 3D video, with the possibility of Livestreaming fed from the many dimensions of luxury sources; v Royal Services – Services provided by certified partners, in several areas of luxury such as health and wellness, hospitality, travel, catering, transport, etc., with exclusive benefits for members of the Royal Luxus Club; v Royal Mall – Prime location, where ca be met for sale online, luxury brand products (some exclusively), following a tight list of requirements, obtaining a certification label / recommendation; v Royal Luxus Club - Exclusive Social Network only to members of the Club, where they will find people with the same lifestyle. Customization individual profiles, posts, LiveChat (with possibility of VideoChat), Forum, Photo Album, Videos, Event Disclosure, Official Brand / Personalities Groups; v Numerous advertising formats, online component as well as editorial (trends, advertorials, video, livestreaming, etc.)
• Trends Portal which stimulates Luxury Living & LifeStyle; • News and Publications: Fashion, Society, Travel, Decoration & Design, Jewels & Watches, Vehicles, Eno-gastronomy (restaurants, wine, gourmet and party spaces). etc; • We explore the message and concept of lifestyle;; • Compelling content, dynamic, emotions generators and providing suggestions on the concept of cultivating the habit of living life with taste, elegance, luxury and glamor; • We intend readers Royal Luxus see themselves in their usual or aspirational desires, tastes and lifestyle.
WE WILL SHARE WITH THIS GROWING CONSUMER SOCIETY AND LEISURE
‘La Dolce Vitta’
Women's and Men’s users behavioral concept of Royal Luxus Portal • Urbans • Financially independent and sure of their options, without the need for external validation to their own will for their consumer choices. • Persons on a consolidated career or in expectation of the rise, being dynamic, decision makers or influencers of opinion.
Women's and Men’s users behavioral concept of Royal Luxus Portal
Sophisticated in their behavior and lifestyle are always alert to new trends in the consumer market, looking for exclusivity in all that acquires, so that they feel and can further enhance its strong feature.
Women's and Men’s users behavioral concept of Royal Luxus Portal
They know how to manage their professional, personal and / or family life with great competence and dynamism in order to take the best pleasure of everyday life, passing those same values to their children instilling in them from an early age the importance of enjoyment of life. Looking for provide them the best in their personal training programs, travel, sports, culture and recreation which is also an advantage for parents.
Women's and Men’s users behavioral concept of Royal Luxus Portal Modern, aware and available for the use of new technologies, which ensure to them being always up to date. According to their social and cultural status are positive people, who are aware of where they are and where they want to go. They cultivate the taste for travel, national and international, for sports, for the pleasure of good moments spent in the company of friends, to be in a great restaurant or boutique hotel and reflect a lot of their personal characteristic.
Women's and Men’s users behavioral concept of Royal Luxus Portal
Appreciators, buyers and attendees from the various options in the cultural and leisure sector, whilst being attentive to international proposals in this sector. Assuming that the cities of trends are now seen as places where they can make a ’escapade' or a stay for work, taking advantage of major releases and posters in these countries or in other latitudes. Naturally demanding with themselves, the 'lifestyle' of the space they live in, the decor and design reflect the attitude that both have in all other quadrants of their lives and that reproduce with the attitude of LIVING WELL ...
Women's and Men’s users behavioral concept of Royal Luxus Portal Sociable, like to share with family and friends the defining moments of their lives, getting into exquisite spaces or carefully prepared for a perfect and unforgettable party, which once again mark in the memory of guests theire own lifestyle. Also in the narrower and personal environment admire the pleasure of conviviality, good wine and quality cuisine, knowing how to receive at home with style.
For this Woman and this Man we have created:
Compatible with IOS systems (iPod, iPhone, iPad) and Android