Foreign Startups Silicon Valley brand guidelines

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Foreign Startup Meetup Silicon Valley - San Francisco, Ca

Branding guidelines

Foreign Startups Meetup

Foreign Startups - Silicon Valley All rights reserved MMXVI Photography by Sergio Smirnoff Design by Sergio Smirnoff


Client: Foreign Startups

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Development: LOGO DESIGN

Foreign Startups Meetup The concept Starting from the idea of reunion and convergence, was generated from a circular structure that represents the planet Earth and lines that are in the upper left quadrant, making reference to the west coast of the United States. The diversity of colors represents the multiculturality of places of origin found in Silicon Valley. The lines along with the circles refer to circuits that are associated with technology.

convergence technology nodes 1234567890 -=[];’,./_+{}:�<>?!@#$%^&*() AKZIDENZ-GROTESK abcdefghijklmnopqrstuvwxyz BQ EXTRA CONDE ABCDEFGHIJKLMNOPQRSTUVWXYZ

Designer: SERGIO SMIRNOFF


Client: Foreign Startups

Development: LOGO DESIGN

Structure & construction grid

Designer: SERGIO SMIRNOFF


Client: Foreign Startups

Development: LOGO DESIGN

Color palette

Pantone 302 C C=100%, M=25% Y=0% K=50% R=0, G=85 B=129 HEX: 005581

Pantone 302 C C=100%, M=25% Y=0% K=50% R=0, G=85 B=129 HEX: 005581

Pantone 302 C C=100%, M=25% Y=0% K=50% R=0, G=85 B=129 HEX: 005581

Pantone 302 C C=100%, M=25% Y=0% K=50% R=0, G=85 B=129 HEX: 005581 Pantone 3135 C C=100%, M=0% Y=15% K=10% R=0, G=159 B=194 HEX: 009FC2

Pantone 186 C C=0%, M=100% Y=80% K=5% R=227, G=24 B=55 HEX: E31837

Pantone 302 C C=100%, M=25% Y=0% K=50% R=0, G=85 B=129 HEX: 005581

Pantone 302 C C=100%, M=25% Y=0% K=50% R=0, G=85 B=129 HEX: 005581

Pantone 302 C C=100%, M=25% Y=0% K=50% R=0, G=85 B=129 HEX: 005581

Pantone 302 C C=100%, M=25% Y=0% K=50% R=0, G=85 B=129 HEX: 005581

Designer: SERGIO SMIRNOFF


Client: Foreign Startups

Development: LOGO DESIGN

Black & white, negative options

Designer: SERGIO SMIRNOFF


Client: Foreign Startups

Development: LOGO DESIGN

Can do

Designer: SERGIO SMIRNOFF


Client: Foreign Startups

Development: LOGO DESIGN

Please don’ts

Designer: SERGIO SMIRNOFF


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by Sergio Smirnoff All rights reserved Foreign Startups MMXVII


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