InnovatIon:
Post show RePoRt 2016
Impressive as Always
Serigrafia SIGN 2016 guaranteed GREAT business! Once again, we have strengthened our reputation and credibility as the main generator of business, due to the real business made by our exhibitors, year after year. This is why Serigrafia SIGN is the MAIN event to display products and solution and guarantee sales. In its 26th edition, the biggest and most complete event for the sector had 27,600 qualified visitors from over 290 Brazilian cities and 21 countries, as well as the 600 brands that exhibited their solutions. Conferences, workshops and live demonstrations were the climax of the Arena do Conhecimento (Knowledge Arena). The exchange of professional experiences and sector update took place during 4 days and the objective was to help participants to search for new strategies and technologies in their perspective field of work. One of the highlights of this edition was FutureTextil, considered one of the main events and the only one in South America for the digital textile printing technology. Find out everything that happened at Serigrafia SIGN 2016! This report is a summary of the previous edition and it will guide you into understanding the event as well as help you trace your company’s objectives for 2017.
The event
in numbers!
+ 33,000 qualified visitors Presence of more than 290 cities and 21 countries
+600 exhibiting brands 32,000 sqm of exhibition
CoMMUnICatIon anD MeDIa 152 15
press releases in major sites and printed media
Youtube videos / social medias
MeDIa PaRtneRs
PANTONE SOLID COATED 397 C
W TiN
®
DIGItal Blog Our blog is updated daily with market tendencies, interviews, news coverage and articles from our partners, check it out: www.serigrafiasign.com.br/blog
app Mobile We anticipated the visitor experience with high quality content in the palm of their hand
social Medias Strong presence in all Social Medias: before, during and after the event
Facebook:
+20K likes
Google +
Youtube videos and testimonials from exhibitors and visitors.
CONTENT, INNOVATION AND INFORMATION
ARENA DO
CONHECIMENTO
by
A huge area inside Serigrafia SIGN, where workshops, meetings and conferences were held to empower visitors with rich information. The initiative is a commitment we have with the sector’s professionals to help them implant new strategies and technologies in the field of work. The 3rd annual Large Format Print Symposium was held in partnership with ABTG – Brazilian Association of Graphic Technology. The space held debates and exhibitions of new ideas and possibilities for digital printing technologies.
Auto Adhesive Vinyl: a world of solutions from car wrapping to decoration, all shown and demonstrated to a live audience.
FÓRUM acrílico A criatividade realçando a comunicação visual com acrílico
2016
In partnership with INDAC – National Institute for Acrylic Development, the forum presented important themes, shown by key members of the sector.
Free presentations regarding the media and activities for the public space.
FuTureTeXTIL was created due to the high demand for digital textile print from our visitors. Also, the digital textile sector has had a huge growth in recent years, taking over a large part of the digital print sector as a whole. To answer the visitors that work with clothing confections, press shops, textile industries and weaving, we created a specific and totally focused pavilion, exclusively for digital textile print sector. FutureTextil had a large audience and it was highlighted throughout the event and appreciated by the visitors. The area also held the 2nd edition of the Digital textile Conference, with International and Local specialists, presenting the main tendencies for years to come.
Business opportunities sectors highlighted by the visitors: 20%
of the visitors are looking for Digital Textile Printing
18%
are interested in sublimation solutions
16%
search for printing fabric
8%
have interest in textile equipment Perspective for the next 2 years:
28%
of visitors will invest in digital textile printing
28%
plan to invest in textile sublimation
23%
of visitors wish to invest in decoration PANTONE SOLID COATED 397 C
Partner:
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eXHIBITOr’S DePOSITIONS
Our expectation for this year was not very optimistic. Nevertheless, we were happily surprised; in the second day of the show, we surpassed our sales target. This situation has given us a better and more optimistic outlook for the rest of the year. The event is highly focus in the sale of equipment, but also allows us to highlight our other supplies. Geverson de Freitas, Regional Manager
Serigrafia SIGN was a great event of us. We received many clients in our booth, mostly highly profiled visitors that were very interested in our products. We sold all of the products we took to the event. This year was extremely positive for Mimaki and we will be here in 2017. Miriam suzuki, Marketing Supervisor
Serigrafia SIGN was a great surprise! even with the economic situation in Brasil, many visitors were interested in pursuing more information and solutions. We have already booked a larger booth for 2017, because we highly believe the market will continue to pursue better solutions. GastĂłn Giudice, Business Development Director
For roland, Serigrafia SIGN surpassed all the expectations and gave us great opportunities for business. even with the economic crisis in the country, many companies planned to invest in our equipment. There was a high amount of visitors for us. Michelle Fernandes, Marketing Supervisor
VISITOr’S DePOSITIONS
I came from out of town to see the new solutions presented in the show and I was very surprised! Serigrafia SIGN has all the new technologies, great equipment such as engravers and printers. wilmer novi, State of São Paulo
serigrafia sIGn is the main event! I found new solutions, as well as what I was already looking for. The products presented are of great quality. I came from the North of Brazil to visit the event. Glauber Rocha, Manaus (Amazon)
It is the first time I visit the event and I love it! I work in the sublimation and screen printing business and I have found everything I was looking for. I hope to do great business here and take these new solutions to Belem (North region of Brazil). Ulysses Moreira, Belém (North region of Brazil)
I have attended the show for the past 12 years and this year especially I have seen a lot of new brands with new equipment. I am the owner of a reseller and I came to the show to find new machines to offer my clients. tiago tremea, Caxias do Sul (South region of Brazil)
Check out our visitor’s profile:
2% 4%
Over 21 countries and every state of Brasil were present in serigrafia sIGn proving that it is the leading and main event for the sector.
3% 82% SOuTHeAST
290 CItIes
PResent FRoM all oveR BRazIl
SOuTH NOrTHeAST
9%
WeST NOrTH
21 CoUntRIes attenDInG • PARAGUAY • ARGENTINA • BOLIVIA • U.S.A • URUGUAY • CHILE • COLOMBIA • PERU • CHINA • ECUADOR • UNITED KINGDOM • BULGARIA • SOUTH KOREA • GUIANA • FRENCH GUIANA • INDIA • COSTA RICA • PHILIPPINES • FRANCE • ITALY • PORTUGAL
What is it that you are looking for at Serigrafia SIGN 2016?
Accessories / Materials for visual communication 41% Gifts / Promotional materials 28% Accessories / Silk-screen materials 21% Silk-screen equipment 21% Digital paints 20% Equipment and Software for digital print 19% Cutting and engraving equipment - laser, router, others 19% Dye-sublimation solutions - equipment, materials and accessories 18% Digital printing fabric 17% Digital printing fabric 16% Transfer materials 15% Silk-screen / Textile paints 15% 3D Printers 14% FOTOPRODUCT 11% LED 11% Hard substrates - acrylic, aluminum, Fiberboard, others 11% Panels - electronics, lighting, trihedral 10% Finishing solutions - laminator, film, varnishes, others 10% Industrial silk-screen 10% Flexible substrates - self-adhesive vinyl, canvas, others 10% Textile equipment - embroiderer, sewing machines, laser machines, others 8% 6% Trimmings 4% Others
1% GIFTS / PrOMOTIONAL MATerIALS 1% CuTTING / eNGrAVING 2% TeXTILe INDuSTrY/ WeAVING 2% PACKAGING 2% TeXTILe PrINTING 3% PHOTOGrAPHY
Architecture/ DecorAtion Ation / A engineering
4%
Distributor/ resales
4%
ADVerTISING AGeNCY
6%
FOOTWeAr
1%
OTHerS
10%
34% VISuAL COMMuNICATION/ DIGITAL PrINTING / SIGN SHOP
seCtoR
6% PrINTer / FAST PrINTer / PuBLISHer / COPYING
10%
DeSIGNer
14% CLOTHING INDuSTrY / SCreeN PrINTING
what BUsIness Do the vIsItoRs Plan to Do In the event? BUY new PRoDUCts anD seRvICes .................................................................................................... 77% FInD new sUPPlIeRs/PaRtneRs ............................................................................................................. 65% FInD new tenDenCIes, solUtIons anD Releases ....................................................................... 42% PRoFessIonal knowleDGe ................................................................................................................... 21%
eNGINeer / ArCHITeCT CONSuLTANT / SeLF-eMPLOYeD/ rePreSeNTATIVe
1%
11%
MANAGer
3%
COOrDINATOr / SuPerVISOr
3%
TeCHNICIAN / SIGN MAKer / SILK-SCreeN PrINTING PrOFeSSIONAL
3%
BuYer
MArKeTING / SALeS
DeSIGNer / ADVerTISer
5%
PosItIon
49% OWNer / CeO / PreSIDeNT / DIreCTOr
7%
8% 11%
QUalIFIeD vIsItatIon Purchase Involvement
OTHerS
66%
oF oUR vIsItoRs aRe DeCIsIon MakeRs InsIDe oF the CoMPanY
the July ! k c a b s i w o h s e d a tr IMPRESSIVE aS alwayS
2017
Reserve your booth! Victor Tranquilini +55 11 3598-7823 victor.tranquilini@informa.com
Promotion & Organization: