Get user profile insights using social analytics

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Get User Profile Insights Using Social Analytics

Submitted by : Serrah Mark


Introduction ● ● ● ●

Analytics tool help in understanding the audience and provide useful insights. But major analytics tool lack of one main aspect, that’s SOCIAL. With billions of active users on several social media platforms, this aspect cannot be ignored. Right here, the concept of Social Analytics steps in.

Resources : ● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analytics ● http://en.wikipedia.org/wiki/Social_analytics


What is Social Analytics? ● ● ●

Social Analytics tool is just like other analytics tool except that it analyzes the social aspect of user profile. Social Analytics analyzes user profile data and provides insights. The analysis is done on the basis of several factors such as gender, hobbies, likes, Location, technology, etc.

Resources : ● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analytics ● http://en.wikipedia.org/wiki/Social_analytics


How Social Analytics Works? ● ●

Social Analytics provides in-depth analysis of user segment on the basis of the user profile data captured during Social Login. After proper analysis, it provides insights in the form of a graph as shown here.

Resources : ● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analytics ● http://en.wikipedia.org/wiki/Social_analytics


How it will help your Business?

● ● ●

It will provide you answers of all your questions regarding your audience. The insights offered by Social Analytics will help you to make better business strategies. Better decisions can be made with these insights and they say “A good decision always opens up new growth of opportunities.”

Resources : ● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analytics ● http://en.wikipedia.org/wiki/Social_analytics


What Insights Social Analytics provides? The key questions analyzed by Social Analytics are as below : ● ● ● ●

What are the geographical details of your audience? Age group driving most traffic to your website? Whether your website is more popular among males or among females? Which Social media platforms they are using?

Resources : ● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analytics ● http://en.wikipedia.org/wiki/Social_analytics


Conclusion It was a brief introduction about Social Analytics and how it works. Social Analytics is much more in-depth and can do wonders to your business. Read complete article here : Social Analytics amazing insights into Social Profile

Resources : â—? http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analytics â—? http://en.wikipedia.org/wiki/Social_analytics


Thank-You


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