How to track conversions in better way using Google Analytics Submitted by : Serrah Mark
Introduction ●
Google Analytics is the widely popular tool for monitoring and analyzing website traffic.
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The insights provided by Google Analytics help webmasters to understand and interact with their audience on a much deeper level.
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From small blogs to large Ecommerce site, everyone is making use of Google Analytics in order to make their efforts and strategies more efficient.
References : ● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html ● http://en.wikipedia.org/wiki/Google_Analytics
Key conversion features of Google Analytics Key conversion features of Google Analytics are : ● ● ● ● ● ●
Attribute Model Comparison tool Ecommerce reporting Goal Flow Goals Data Driven Attribution Multi-channels Funnel
References : ● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html ● http://en.wikipedia.org/wiki/Google_Analytics
Social Analytics ●
Apart from Google Analytics, there are many other analytics tools too.
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One of the important tool in current times is Social Analytics.
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By using Social Analytics webmasters can : 1. Listen to their audience and understand their preferences. 2. Keep track of latest trends. 3. Gather insights about customer behavior.
References : ● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html ● http://en.wikipedia.org/wiki/Google_Analytics
Social Analytics by LoginRadius ●
Social Analytics tool by LoginRadius contributes in improving the conversion rates which is the prime goal of business.
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Using social analytics tool, one can become the conversion wizard of your website.
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It offers precious insights after analyzing user-base on several social networks.
References : ● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html ● http://en.wikipedia.org/wiki/Google_Analytics
Benefits of Social Analytics The three main measurements offered by this tool are as following :1. User Analytics : Provides in-depth analysis of the likes, interests and preferences of your user-base. 2. Activities Analytics : Provides in-depth analysis about what your audience is doing on your site as well as on social media platforms. 3. Social Reach : Provides in-depth analysis about the referral visit to your content.
References : â—? http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html â—? http://en.wikipedia.org/wiki/Google_Analytics
Conclusion Analytics play an important role in achieving the desired conversion rates of the business. Read more about how analytics can help your website, here : How to be a conversion tracking wizard using Google Analytics?
References : â—? http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html â—? http://en.wikipedia.org/wiki/Google_Analytics
Thank-you