Top tips from successful social media marketing campaigns The importance of Social media is no longer a matter of debate. It has become hard to imagine a life without social media, though the concept of social media is not very old. Businesses have started realizing the power of social media and are continuously making efforts to make social media a part of their marketing strategies. But to get the best out of Social media, businesses need to do make effective plans and research. Here we have compiled some successful social media marketing campaigns by which businesses can take inspiration for an effective social media marketing strategy.
1. Red Bull : One of the great example of successful social media marketing campaigns is Red Bull. Red Bull uses extreme sports to promote its energy drink. It organizes events throughout the world and uploads related videos, images, etc on its Facebook profile.The Facebook page of Red Bull contains some interesting apps such as Games app, Events app, etc. With the help of these apps, Red Bull attracts visitors to the profile and thus improves engagement. Tips you can learn : ● Plan your social media presence as per your brand strategy. ● Make use of interesting apps on profile to make it more interactive. ● Use the theme that reflects your brand
2. Kelloggs : While introducing the new Krave brand of breakfast cereal in the UK, they made use of Twitter to promote their product. They started the campaign challenge, named as Tweet When U Eat to all the Kellogg followers. In this challenge, users were asked to try the product and tweet their pictures while eating it in order to win the passes of The Smiler, a theme park ride. The campaign was a huge success and became efficient way of wordofmouth marketing.
Tips you can learn : ● Social media is a great platform to promote product trials. ● A catchy hashtag can boost your marketing campaign. Here are the few social media marketing stories to give your social media marketing a boost. To read more such stories, read the complete article here : 21 gems from 7 great social media marketing stories
Source :http://blog.loginradius.com/2015/01/21gems7greatsocialmediamarketingstories