LISTING PROPOSAL June 2020
487 W Coyote Moon Place
Reach M or e Bu yer s Get bet t er Of f er s! In side
St r at egic M ar ket in g Plan In side
Our Team - The Kandoo Team specializes in listing properties, which accounts for 90% of our business. - In the past two years we have sold 66 homes for more than $15 million in volume. - We are the #1 producing team in both units and volume for the past three consecutive years at Home Smart. - Home Smart is the largest brokerage in Arizona, larger than Long and Tierra Antigua combined. Nak om a Aw ar d Win n er s! Given t o t he t op 9 producing list ing agent s (out of 5,000) based on MLS dat a driven st at ist ics.
Bill Nordbrock
520.405.8329
Dale Slaughter
Recommended By Virtually all of our business comes by referral. Here are a few organizations that trust us with their clients. References available:
Cu r r en t M ar k et
It is a gr eat t im e t o sell! - There is a shortage of homes for sale. - The past two years have been strong for sellers. - Buyers are paying a premium for homes!
Cu stom H om e
Th is is a Cu st om Hom e: - Requires a marketing (listing) specialist - Cannot be marketed like a traditional home - We must target and reach more buyers - Listing specialists will likely produce better results than average Realtor 's.
Target Marketing Target Markets Price point of the home dictates we need to reach high wage earners and affluent clientele. The lot is located close to Tangerine Rd. There may be some traffic noise. If so, recommend extra marketing efforts to reach segments who appreciate background noise, and consider it normal (Japanese, Chinese, and people relocating from areas like New York, Chicago and Los Angeles. We have had good luck selling homes on major streets in the past.
The Plan
To sell this home for top dollar, we need to reach all of the potential buyers. Traditional Realtor marketing campaigns will only reach about 70%. We must use social media and direct mail to reach: - High wage earners - Human Resource departments of employers like Ventana Medical and Oro Valley Hospital - CEO Executive Recruiters - Private Client Bankers - High Net Worth Financial Advisors - Jumbo Loan Mortgage Specialists - Neighbors - And more....
Our Team What Would We
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Dale, The previous listing agent is a seasoned agent with a lot of experience. I did see a few things that we would certainly do differently. For example: The listing has been on the market for more than 300 days. It was expired, canceled and relisted several times, but the cumulative "days on market" carried over to the new listings, so it always appeared to be old inventory. We would have structured ours so they appear to be "new on the market" every time. The price history was very stagnant. They missed many opportunities to reach buyers on multiple occasions with simple status changes like a very small price reduction. It appears some of the photos that were used were not flattering and may have limited the number of showings.
e Do Differently? The source of the square footage was initially listed as "owner " instead of "assessor ". As you know, citing the owner as the source usually indicates there are non-permitted additions on the property. This too may have reduced the number of showings. There were a few other items I noted and we can discuss if you end up securing this listing. It looks like a great house, and should be easy to sell. Give me as much advance notice as possible if you are listing this home. I will rush the marketing efforts out before it hits MLS so we might find a buyer without a Realtor. This would save your client more than $20,000 in fees. Bill Nordbrock VP Marketing Kandoo Real Estate Team 520-481-5505