Not always does thinking and acting walk hand-in-hand, and individuals are generally classified according to their greater or lesser inclination towards theory or practice. However, although both profiles might be socially useful and necessary, history has been repeatedly demonstrating that the greatest advancements are achieved when, in a certain human group, individuals whose personality gathers both elements in a combination characterizing authentic entrepreneurship emerge as main players. This is what happened in 1946 when a group of notable business leaders took the initiative of creating a set of socio-educational entities, including Sesc - Serviço Social do Comércio (Social Service for Commerce Workers) for the purpose of effectively contributing to social inclusion and improving standards of living of the urban worker population that grew at a much faster pace than public services could assist them. (...)