Malaysian Pavilion Milano Expo 2015

PAVILION MITI (P) TT MALAYSIAN 02/2013

MILANO EXPO 2015

(SEED) of CHANGE “TOWARDS A SUSTAINABLE FOOD ECOSYSTEM”

MALaysian PAVILION

MILANO EXPO 2015 TENDER PERKHIDMATAN BAGI PERKEMBANGAN TEMA DAN MEREKABENTUK PAVILION UNTUK PENYERTAAN MALAYSIA DI EKSPO MILANO 2015 DARI 1 MEI SEHINGGA 31 OKTOBER 2015 DI MILAN, REPUBLIK ITALI (NO. TENDER: MITI (P) TT 02/2013)

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“TOWARDS A SUSTAINA

MALAYSIAN PAVILION MILANO EXPO 2015

BLE FOOD ECOSYSTEM”

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CONTENT PREFACE 6 - 7 EXECUTIVE SUMMARY

8-9

01.

CONCEPT 20 - 77 02. MALAYSIA INFO GRAPHIC CAMPAIGN

78 - 87

03. DESIGN DEVELOPMENT

AND INNOVATION

88 - 117

04. PROGRAMME

118 - 141

10 RULES AND GUIDELINES

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PREFACE

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MALAYSIAN PAVILION MILANO EXPO 2015

Malaysia in general, is known for its beaches, food, tropical jungles, UNESCO heritage cities and its modern metropolis immortalised by the KLCC Twin Tower. It has been a huge success for a destination branding product and for tourism industries.

However not much is known beyond with regards to Malaysia have on innovation, its scientific inventions and exploration via a vis on its green commitment and

sustainability. This pavilion is a chance for us to showcase Malaysia’s commitment in forging ahead as an innovative and creative “green” development leader in South East Asia.

The time has come for us to move beyond the symbols of the past to create a new Malaysia that is Progressive, Creative, Innovative and Sustainable yet firmly rooted within its topographical and cultural landscapes.

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EXECUTIVE SUMMARY 8

MALAYSIAN PAVILION MILANO EXPO 2015

“TOWARDS A SUSTAINABLE FOOD ECOSYSTEM�

The world expo will take the centre stage again in 2015.

This will be a global event and most aptly located in the city of Milan, a city revered as the capital of fashion, arts and culture. This positioning thus makes the expo 2015 in Italy a far more interesting and attractive endeavour.

Milan exudes charm and character whilst blending historical values with contemporary vocation. A classic old versus new.

The challenge that our team thrives on is in the approach of bringing forth what Malaysia is capable of, harnessing her potentials, whilst being rooted within a historically deep and colourful cultural background.

A bold break from the past is in order.

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Our green ecosystem starts from the most fundamental natural element i.e the Seed. Therefore, our design approach tries to imitate the origin of nature’s morphology by metaphorically transforming into this iconic representation.

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Morphing of Ideas

COMMUNIC

TO CITY

FROM COAST

HER

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OO F E G ITA

D

“TOWARDS A SUSTAINABLE FOOD ECOSYSTEM”

MALAYSIAN PAVILION MILANO EXPO 2015

CATION

EXPER IENCE

TO BE REMEMBERED FOOD & CULTURE

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MALAYSIAN PAVILION MILANO EXPO 2015

The philosophy behind my cuisine is similar to that which is found in nature; each individual organism depends on ONE another to operate successfully as a whole.

My cooking is a reflection of the raw food materials that abound in the local context. I am inspired and energized by the ever changing seasons and the opportunity to transform the menu accordingly.

Like nature, my cooking is evolving all the time...

Datuk Chef Ismail will be coordinating the culinary & food content of the Malaysian pavilion

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When the team mentioned Malaysia’s participation in the expo in Milan, I see our pavilion reflecting our position & desirability whilst disseminating our content at the world arena.

U-WeI will advise on the visual content and the storytelling OF the Malaysian pavilion

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MALAYSIAN PAVILION MILANO EXPO 2015

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Bismillaahir rahmaanir rahiim.

Insyaallah, May my works and personal stories I share in trust with you on OUR PAVILION VISION, inspire and empower you to guide, lead and raise your family, children and friends to continue making dance your life, and life a dance, as a passionate art to fulfill your physical, emotional and spiritual journey towards enlightenment, wellness and peace.

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AIDA REDZA will be the choreographer and coordinator of the performing artS AND cultural elements at the malaysian pavilion

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CHAPTER

CONCEPT

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‘Padi’ painting title by local artist

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many forms and by products has become our way of life, The overall programme for one way or the other. the Malaysian pavilion evolves around the character of a seed This is amplified and emerges or grain. The journey and flow as a physical and tangible of space will be a reflection of feature, forming the iconic growth. visual focus for the visitors to the exposition. The dynamic It is important for us to shape and growth nature showcase various aspects of the seed encapsulate the of the country’s history and celebrated form and house the values, within the context of country’s authentic content as the expo’s theme, in the best it’s nutrients. way possible - visually and pragmatically.

The subtle base, enveloped in growth in the form of The building design concept green planting on all sides, emphasises on the powerful humbly acts as a supportive character of a seed namely partner, housing primary food PADI. From the earliest of and cultural elements to be times, rice has been our staple experienced by visitors. Sight, food. Consuming rice in its Taste & Smell embodied.

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THE SEED OF CHANGE In living up to our country’s representation at a world arena as prestigious and renowned as this expo, the quality of content and presentation act as the primary infrastructure to accommodate the visitors’ journey and experience. The ultimate manner in which to enhance these experiences is to bring in the best Malaysians with international recognition, incredible talent and vast exposure to collaborate in developing the project. Hence we seek to embrace the talents of U-Wei , Chef Ismail and Aida Redza as our project advisors.

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Last but not least, the team recognises the immense, albeit exciting endeavour in making this pavilion a success.

Having acknowledged this, the next iterative process therefore, is in the refinement and embellishment of form, function and flavour. This, we believe will be brilliantly and amply orchestrated by the esteemed team from the Ministry of Trade and Industry as well as from Matrade. This will complete the formidable team and so the unforgettable journey to Milan shall begin...

MALAYSIAN PAVILION MILANO EXPO 2015

We believe inspired architecture relies on both an artistic response and a scientific and engineered approach to the brief. Both emotive and pragmatic inputs must be balanced to achieve both a functional clarity but also a building that delights us sculpturally.

The team’s principle consideration at this stage in the project is very simply buildability. In short our proposal must be commercially viable, meaning that it requires to be built within a specific budget and time frame.

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CHANGE

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A special area this food, called the micropylarendosperm, is left untouched all winter.

When the time comes, this food will be used to fuel the initial growth of the tap root.

In spring, when the temperatures are right, the outside seed coat begins to absorb water and swell, until the seed pops open.

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The form chosen is the embodiment of a seed at a certain moment in time where it has used its nutrients in the seed itself (self sustaining) and is about to leave the ground, that pivotal moment where the foundation has been set before it rises up.

A reflection of our growing country.

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FUSION FOOD = HYBRID SPACES = ICONIC FORM MAKE it smart MAKE it last MAKE it artful make it together

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“Padi”: Dynamic form and culture of RICE

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WHAT ICON IS ALL ABOUT! This design collaborative works have integrated both an intuitive and highly rational basis in order to fully understand the architectural and urban potential of the Malaysian Pavilion.

We believe inspired architecture relies on both an artistic response and a scientific and engineered approach to the brief. Both emotive and pragmatic inputs must be balanced to achieve both a functional clarity but also a building that delights us sculpturally.

The team’s principle consideration at this stage in the project is very

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simply buildability. In short our proposal must be commercially viable meaning that it requires to be built within a specific budget and time frame.

MALAYSIAN PAVILION MILANO EXPO 2015

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Sketch of Ideas & Options

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ICON = LESS = MORE

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SITE PLAN Based on our strategies and proposed vision, we have developed a structural framework that transforms the site into its potential strengths and capitalizes much on the opportunities in creating values and identifiable places for people.

LEGEND 1 Ingress 2 Side Food Terrace 3 Wetland Cafes 4 River Stream 5 Indoor Main Entrance 6 The City 7 Egress

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ORCHARD

3 WETLAND

4 6

2

SERVICE AREA

N 16

5 7

1

MAIN BOULEVARD

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FOOD SUSTAINABILITY IN THE CONTEXT OF MALAYSIA The concept of sustainable agriculture is a recent one (or perhaps a revision of age-old traditional agriculture) that had evolved in great movement for sustainable agriculture has now increasing support and acceptance, as it may be a way to address many environmental and social concerns. earnest in the last two decades or so.

The concept of sustainable agriculture in Malaysia is still evolving and definitions and practice differ among practitioners. Essentially sustainable agriculture integrates three main objectives:

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·

· ·

economic sustainability and profitability environmental concerns social acceptability.

The model for sustainable agriculture most preferred or practised by local proponents of sustainable agriculture is `organic agriculture’ or `organic farming’. Organic agriculture is a holistic production management system, which promotes and enhances biodiversity.

MALAYSIAN PAVILION MILANO EXPO 2015

Biological cycles and soil biological activity is based on the low use of internal inputs and non-use of artificial fertilizers and pesticides.

This takes into account that regional conditions require locally adapted systems.

balanced exploitation of natural resources to safeguard the requirements of future generations�. Similarly, the Second National Agricultural Policy (1992-2010) and the Seventh Malaysia Plan (19962000) contain the essence of sustainable agricultural The Outline Perspective Plan development to maintain a (1991-2000) of Malaysia and well-balanced approach to the Sixth Malaysia Plan (1991- natural resource utilization.

1995) marked a new era in environmental policy objective setting by giving priority to “responsible and well

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MALAYSIA THEME GUIDE This design collaborative works also aims to incorporate the essences of the food sustainability ‘thematic guide” from the given brief.

• The proposed theme

for the Malaysian

Pavilion is “Towards a

Sustainable Food Ecosystem”.

• “from the seed to the

customer” – an ecosystem • transforming a

traditionally small-scale,

production-based sector

into a large scale

agribusiness industry

that contributes to

economic growth and sustainability.

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• traditional knowledge,

modern technology and

innovation in the

agro-food supply chain.

• poverty eradication,

through economic empowerment.

• role of private sector

investment in

modernising the sector.

• address environmental

/sustainability issues in

the exhibits.

• showcase aspects of

Malaysia’s diversity in

cultural heritage and

culinary traditions.

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‘Nasi Lemak’: Malaysian Famous

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FROM THE RAINFOREST And so to help visitors understand the vital role that Malaysia plays in keeping the ecoharmony of this planet, we need to go back to the source.

The rainforest, a natural ecosystem that houses 14,000 species of plants, 200 mammals and 240 types of trees capable of sustaining the planet and possibly hold the key to healing people and our world.

We show the world how by protecting our jungle, we ultimately sustain ourselves. This is done via the demonstration of the function of selected species that are crucial to our future.

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But as we leave the rainforest, we pose question of balance and harmony.

How do we sustain both whilst progressing. Therein lies the answer to sustainability.

The forest in the highland supplies most of the peninsula’s water needs. Rivers that originate from highland forests supply fresh water to meet almost 90% of the water needs of the domestic, agricultural and industrial sectors.

MALAYSIAN PAVILION MILANO EXPO 2015

SUSTAINABLE ToURISM

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TO KAMPUNG The modern kampung. The simple life.

Over 8.6mil* Malaysians still live in rural environments. They live simply and survive off the land via the land or the sea.

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Welcome to our fishing village, located by the mangroves.

Malaysia are associated with mangroves.

Mangrove forest is a very dynamic and highly productive ecosystem. It not only plays multiple ecological functions essential to its surrounding habitats, but is also an important resource for coastal communities.

Aquaculture and agriculture Tilapia farming.

Organic coconut farming for life preserving virgin coconut oils.

Well know for boosting levels of good cholesterol.

Malaysia’s mangroves are more diverse than those in tropical Australia, the Red Sea, tropical Africa and the Americas.

About 50% of fish landings on the west coast of Peninsular

We see how coconut is harvested and how we use the whole fruit (this includes watching them shave the coconut and then we tell them they can savour the coconut delights in the restaurant. Demonstrating the sustainable use of our harvest).

MALAYSIAN PAVILION MILANO EXPO 2015

unearthing HIDDEN essence of malaysiA

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TO PLANTATIONS The Tree of Life.

The PALM Tree is one of the most versatile trees – able to produce oil that can be used for various things from bio-fuel to cooking oil, to your handy bar of soap.

Lets step inside to see how this tree fuels life for Malaysia and why it has been one of the nations most vital crop.

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Sequence of movement through the pavilion

3.

TO CITY

1.

HERITAGE FOOD 6.

SUSTAINABLE FUTURE

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4.

FOOD & CULTURE

2.

FROM COAST

5.

FOOD & CULTURE

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HERITAGE FOOD Starting from the Heritage Food section, aiming in giving the visitors what it’s like to have a mixed cultural country, and how we implemented the source of our diversity of food heritage .

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INFO GRAPHIC INFOGRAM

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FROM COAST The “From Coast” zone is the platform where visitors experiences a village-like atmosphere which consists a diversity of Malay, Chinese, Indian and other mixes cultures.

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TO CITY ‘To City’ is an area to showcase the 21st century Malaysia developments has to offer to the global context.

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FOOD & CULTURE The journey continues into the ‘Food and Culture’ section where the ambiance of Malaysia richness of eating and cooking cultures being portrayed.

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SUSTAINABLE FUTURE The last area before the visitors exit is the ‘Sustainable Future’ section, where we see Malaysia’s efforts in providing a sustainable and secure food resources for the country’s future.

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NURTURE

ENGAGE

EDUCATE

CARE

INNOVATE

INVOLVE

EXPLORE

INSPIRE

EXPERIENCE

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CROSS SECTION

2.

FROM COAST

3.

TO CITY

L1B GL

L1A

1.

HERITAGE FOOD

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ENTRANCE

6.

SUSTAINABLE FUTURE

MALAYSIAN PAVILION MILANO EXPO 2015

L1C-MEZZ

5.

FOOD & CULTURE

4.

FOOD & CULTURE

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CHAPTER

(10) TEN RULES

+ GUIDELINES

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To the average business owner, Malaysian Pavilion 2015 commercials often appear to be frivolous, expensive diversions from responsible, straightforward advertising.

But Malaysian Pavilion 2015 campaigns done right are among the most effective marketing efforts there are.

of the size of your company or budget. By analysing the failures and success from past pavilions in the expos before from among hundreds of pavilions, I’ve identified 10 rules that make winning campaigns work :

The concepts needed for a winning Malaysian Pavilion 2015 campaign are the same for any powerful, year-round marketing program, regardless

MALAYSIAN CAMPAIGN

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WHAT IS A PAVILION?

DEFINITION

light temporary or semipermanent structure used in gardens and pleasure grounds.

Encyclopedia Britannica

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RULE NO.1

put strategy first malaysian pavilion

?

milano 2015

It doesn’t make sense to treat the pavilion as just another building among hundreds of other buildings.

Make it different. Make it memorable.

RULE NO. 2

You don’t want to give the public visiting the expo what countless of other pavilions have done.

Embrace new frontiers, embrace the unknown.

Live in the now and get real.

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RULE NO. 3

The most common mistake is trying to show everything at one go. The human mind can only take so much at a time.

Keep it simple

History has shown that the most memorable pavilions are the ones where they touch on the most simplest of things, a mist of cloud by Diller and Scofidio

Oftentimes we don’t have the privilege of time, as in a public pavilion avenue.

RULE NO.4

If the information and experience is strong enough, it’ll stick in the minds of visitors sure enough without telling them anything.

show, don’t tell

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RULE NO. 5

INVEST in production values

Peter ZUmthor, Serpentine pavilion

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Better plan and build a quality pavilion that people will remember than a quick and unthought-of structure that’s as easily to forget as the next soft drink that the visitor buys.

MALAYSIAN PAVILION MILANO EXPO 2015

RULE NO. 6 provoke thought

RULE NO. 7 strike an emotional chord

It doesn’t hurt to put some provoking thoughts so that visitors may dwell upon.

By provoking it doesn’t necessarily mean intelligent, brilliant ideas, just something that could trigger the minds of others to stop and think for a moment, a ponder.

Nothing strikes better than going straight to the heart.

Some pavilions have managed to do this and theirs are the ones we remember the most

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Take time in creating and formulating the campaign, let everything tune in with the pavilion and become whole.

Don’t rush ourselves into creating something which is half-cooked.

After all we don’t want to show and present our country as a half-cooked nation do we?

Hush, don’t Rush

RULE NO. 8 RULE NO. 9

REWARD engagement

When the public visits the pavilion it means that their interested at what’s in store.

Whatever their intention is, its worth rewarding the visitors with a new experience of space or just providing a resting place.

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REWARD engagement

PUBLIC PARTICIPATION !

RULE NO. 10

take risks In the end to be different is all about taking risks.

To risk the outcome of something requires a leap of faith, but it’s required when you know that the normal way of doing things are just not going to do justice.

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SHIFTING PERCEPTION

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Creating the invisible, the building should be experienced, not as a built object, but something that alters the perceptual views of the surrounding expo, a pavilion that enhances the views of the surrounding expo

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DESIGN DEVELOPMENT AND INNOVATION

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Over the course of this competition we would like to explore pavilions as a typology, investigating the city as a backdrop for our ideas while formulating and producing our own proposals for a pavilion or small space within the grounds of the 2015 Milano Expo site.

The expected outcomes of this session will be to produce a well thought off proposal that we can discuss at the end of the day.

Our vision when exploring/ choosing a site is to consider both the physical and ethereal elements that make up the space. Consider how our design will relate to its environment: the surrounding buildings, massing, climatic conditions, views, materiality and its place within the expo community.

• Choosing a site with a

considered rationale • Investigate the elements

that are found on the site • Initial ideas that

respect, enhance,

question or acknowledge

the context • Development of ideas

and the production of a

physical model • Accompanying 2D design

work to explain our design

We have outlined below a sequence of studies that will guide you through this process:

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programME: Juxtaposition /

superimposition

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Vertical Programming

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Horizontal Programming

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DRAFT “URBAN REFLECTION”

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PERMUtations

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Interior space reflects the batu kapur caves found in malaysia’s mountains ...

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INNOVATIVE SUSTAINABLE TECHNOLOGY

REDUCE REUSE RECYCLE

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facade + SUSTAINABILITY

In today’s world “going green” has become a top priority in our society, and sustainable buildings and design are at the forefront of this green revolution. While many designers are focusing on passive and active energy systems, the reuse of recycled materials is beginning to stand out as an innovative, highly effective, and artistic expression of sustainable design.

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Our country with its abundance of natural rubber and its contribution to the agricultural industry means that we have natural rubber available at our disposal. Though rubber is used in a lot of parts in the construction industry, the usage of rubber on the building facade is still a virgin area, where it has the possibilities for a flexible and semitransparent screen.

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SHADOW PLAy

Wayang Kulit has been an art form which is based on the simple interplay of shadows on a large screen.

Providing the interplay of shadows on a building facade by use of a semitransparent screen might enhance the visitors experience.

RUBBER FACADE

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RECYCLING OLD TIRES AND TUBES

Leftover and discarded tires makes up a large amount of wastage in disposal sites.

Using recycled tires as the materials of building facade, by shredding tires and putting them in a steel cage. It creates a semitransparent wall, providing an extra shading device against the sun as well as creating a dramatic atmosphere inside.

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EDIBLE HERBS AND PLANTS

PVC PLANTING BAGS

WATERING PIPES PLANT CONTAINER

CONNECTOR/BRACKET WATERING PIPES RECYCLED INNER TIRE TUBES

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A positive system of waste regeneration is integrated into the whole pavilion through anaerobic composting of left over food wastage from the pavilion to generate methane gas, able to be used for cooking food.

Facade to Cladding detail

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SKIN

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Waste to energy system

Grey Water Treatment

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A positive system of waste regeneration is integrated into the whole pavilion through anaerobic composing of left over food wastage from the pavilion to generate methane gas, able to be used for cooking food.

WASTAGE RE-GENERATION

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“BIX” LOW TECH PIXEL

it enables both the modular structure and the large size of BIX to become part of the architecture instead of an additional gadget like so many other media displays.

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ENVIRONMENTAL ANALYSIS Using an environmental analysis software, a much precise analysis can made using Milan’s weather data into the proposed model.

The findings data then can be incorporated into the design development of the form and its spaces.

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Simulation analysis on the form shadow effect in Milan.

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HEAT/ COMFORT Higher High Medium Lower Comfort

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Simulation analysis on the form and spatial quality effect on the thermal comfort.

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Diagrams showing the insolation heat received on the upper deck of the proposal.

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CHAPTER

THE PROGRAMME

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The proposal is intended to capture five (5) main program s that is based on the Malaysian Culture of Food and it’s processes.

Starting from the Heritage Food section, flowing off to the platform where visitors experience a village like atmosphere in the ‘From Coast’ zones, before heading off to the ‘City’ to experience what a 21st century Malaysia has

to offer. Later continuing the journey into the ‘Food and Culture’ section. The last section before the visitors exit is the ‘Sustainable Future’ section, where we see Malaysia’s efforts in providing a sustainable and secure food resources for the country’s future.

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River Stream & “ Talapia” Aquarium

RADICAL, YET COMPLETELY LOGICAL

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“THE SKIN” 1800 UNITS OF RECYCLABLE MOTOR TUBES OFFICES + VIP LOUNGE [225 M2] MEDIA SPACE [550 M2]

OPEN FIELD [850 M2] CAFE + OPEN AMPHITHEATRE [90 M2]

OPEN EXHIBITION AREA + SERVICES [1050 M2] “ACTIVE PROGRAM”

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Sequence of movement through the pavilion Ground Level

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13

12 16 17

22

ZONE 1

18 START

2

ZONE 2

19 21 20

THEMATIC DESCRIPTION 1 Heritage Food 2 From Coast 3 To City 4 Food & Culture 1 5 Food & Culture 6 Sustainable Future 7 Souvenir

23

ZONE 5

3

10

11

ZONE 6 ZONE 7

4

9

ZONE 8 5

6

ZONE 9 7

ZONE 10 0 2.5

120

10

END

8

SERVICES AREA

ZONE 4

8m Service Road

ZONE 3

LEGEND 1 Ingress 2 Food & Culture Cine-Dome 3 Food & Culture Active 4 Sustainable

Future Studio 5 Exit Lobby 6 Souvenir 7 Exit Forecourt 8 Malaysia Timber 9 Changing Room 10 Culinary Shops 11 Side Shops Terrace

1 INGRESS (RAMP UP)

GROUND LEVEL +0.000 -0.450

MALAYSIAN PAVILION MILANO EXPO 2015

12 VIP Access 13 VIP Inter Space 14 VIP Room & Rest Room 15 Plant Room 16 M Toilet 17 F Toilet 18 Storage 1 19 Storage 2 20 Storage 3 21 Loading Area 22 Stairs 23 River Stream &

‘Talapia’ Aquarium

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View of visitors as they come up the ramp from ground level, looking at the projections and performances under the canopy of the ‘seed’

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Sequence of movement through the pavilion Level 1A Terrace

PRIVATE ZONE

9

8

10

START

VOID

11

END & IN

1

ZONE 2

THEMATIC DESCRIPTION 1 Heritage Food 2 From Coast 3 To City 4 Food & Culture 1 5 Food & Culture 6 Sustainable Future 7 Souvenir

2

Amphitheatre

4 3

ZONE 3 5

ZONE 4

6

END & IN

7

ZONE 1

0 2.5

124

10

START

LEGEND 1 L1A Entrance Signage 2 Q-Ramp 3 Ticket Entrance 4 Amphitheatre 5 The Coast 6 Stairs for Backstage 7 Indoor Main Entrance 8 Cafe 9 Cafe Terrace 10 Stairs from GL 11 Service Area

INGRESS (RAMP UP)

LEVEL 1A TERRACE

+5.000

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View of visitors on top of the open deck as they emerge from ground floor entrance.

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Open Amphitheatre From Coast - Introducing Malaysia traditional dance

Opening Void Viewing to VIP lounge Stage Lights Speakers & lightings

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Projection Wall Malaysia flag to be projected

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Sequence of movement through the pavilion Level 1B To City

8 SKY STAGE

ZONE 4

7 6

ZONE 3

VOID

5

END

DWN

ZONE 2

UP

VOID VOID

4

3

ZONE 1

2 1 START

ENTRANCE

0 2.5

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THEMATIC DESCRIPTION 1 Heritage Food 2 From Coast 3 To City 4 Food & Culture 1 5 Food & Culture 6 Sustainable Future 7 Souvenir

LEGEND 1 Indoor Main Entrance 2 Theme 1 Exhibition 3 Theme 2 Exhibition 4 Stage View 5 Escalator to

Ground Level 6 Theme 3 Exhibition 7 M/F Toilet 8 Sky Stage

10

LEVEL 1B +8.950

MALAYSIAN PAVILION MILANO EXPO 2015

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From To The City ( Media Space ) To City

Main Spine A/C supply; hanging sculpture

Opening Void Viewing to the open amphitheatre

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MALAYSIAN PAVILION MILANO EXPO 2015

“GREEN” Hanging Natural Plants

Projection Wall Animation feature & sound effect

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Physical Model Cross Section: Showing Hybrid Spaces inside the pavilion

Cement Floor

Solid Surface

Epoxy Floor Carpet Tiles

Stainless Steel Colour Hue

CROSS VENTILATION

CROSS VENTILATION 3m START

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END

MALAYSIAN PAVILION MILANO EXPO 2015

CROSS VENTILATION

CROSS VENTILATION

8.5m 6.5m 4.5m

8.5m

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Sequence of movement through the pavilion From Ground Level TO Level 1C Mezzanine

VIP BALCONY

PRIVATE ZONE

5

4

3 2

DWN

START

1

VIP AREA

VOID

LEGEND 1 VIP Area 2 Office: 10pax 3 Meeting Room 4 M/F Toilet 5 VIP Balcony VIP BALCONY SKY STAGE MALAYSIAN CAFE

0 2.5

136

10

LEVEL 1C & MEZZ +12.000

MALAYSIAN PAVILION MILANO EXPO 2015

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WAY FORWARD... “Architects in the past have tended to concentrate their attention on the building as a static object. We believe dynamics are more important: the dynamics of people, their interaction with spaces and environmental condition.�

138

MALAYSIAN PAVILION MILANO EXPO 2015

SEED OF CHANGE

140

MALAYSIAN PAVILION MILANO EXPO 2015

SEED OF CHANGE

142

C