SES Conference & Expo returned to
its Midwest home in Chicago on November 12–16. The conference attracted over 1050 attendees. SES Chicago’s keynote speaker, Avinash Kaushik, Google’s Digital Marketing Evangelist, shared his perspective on balancing multiple media channels and leveraging the right analytics to deliver relevance to customers to over 600 attendees. The 2012 speakers line-up included over 100 experts from companies such as Google, Microsoft, Marin, Acquisio, to name a few. The conference covered topics such as integrated marketing, content marketing, the rise of mobile marketing, and many more.
Key industry stats that were talked about at SES Chicago included: • 52% of marketers plan on creating a mobile/ tablet-optimized website • 48% of marketers plan on increasing engagement through mobile advertising • 42% of business executives make purchasing decisions based on an online video • 69% of the time if you rank in the top 30 it will not be consistent in other GEO areas
Delegates also had the unique chance to Meet The Experts at the Roundtable Forums and to enjoy meeting fellow peers during the networking breaks and cocktail reception. This year’s SES Chicago, being held on November 4–7 at the Chicago Marriott Downtown Magnificent Mile, promises the same high-quality content customized to what our delegates needs and access to industry renown ClickZ and SEW experts that you would expect to see at any SES Conference & Expos. With the industry quickly evolving, be on a lookout for new sessions to be unveiled at SES Chicago 2013. We look forward to having you join us in November!
Takeaways our speakers provided included: • When retargeting, identify your best content, analyze your visitor’s behavior, and look at the context • Be consistent with content and experience for all platforms, be it desktop or mobile • Don’t forget the power of mobile!
Chicago 2012 Attendee Demographics
Industry 1% 3% 3% 3% 5%
Pharmaceutical/Biotechnology
Healthcare
Industrial
Manufacturing
Government
Travel/Hospitality
Telecom
Service Provider
Real Estate
Financial/Banking
Restaurant/Food Services
Media/Publishing
Legal
Retail/e-Commerce
Education
Tech/Software
18%
5% 17%
5% 5% 8% 15%
8%
Automotive
Areas of Interest
Job Title 1%
Analytics Measurement
EVP/SVP
SEO Software & Services
6%
Social Media Services
5%
20%
VP
6% Analyst
7%
Paid Search Content Creation Management
19%
8%
E-Commerce Services & Solutions
12%
Email Solutions & Services
C-Level Consultant
16% Coordinator/Associate
Behavioral Marketing Services
Other
Mobile Solutions Locations Director
Local Search
Department Manager/Manager
Media Buying
Owner/President/CEO/Partner
Video Services Other 0
50 100 150 200 250 300 350 400 450 500 550 600 650
Annual Marketing Budget
Company Size 5M +
11.%
1M - 4.99M
17% 50% 8%
500k - 999k
9%
1,000 - 4,999 51%
18%
2 | SES Chicago
Under 100k
100 - 999 50 - 99
100k - 499k 14%
Over 5,000
10%
12%
49 or Fewer
Chicago 2012 Attendee Demographics (cont’d)
Purchasing Decision
Products/Services Attendees Plan to Purchase SEO Technology/Vendor Social Media Technology/Vendor
22%
No Involvement 39%
Recommend Approve
39%
Paid Search Technology/Vendor Analytics Technology/Vendor Ad Networks/Exchange Platform Ad Agency 0
“The SES Conference was a great opportunity for me to home my SEM and SEO skills. I was able to get all my questions answered by industry experts and meet many of them. The format was very productive and I would rate the entire experience a 9 out of 10.” —Mitch Meyers, Blackdog Advertising “I like the broad range of subject matter that’s been available to me. Been able to work with colleagues in certain sessions and go out independently on some others ones. Learned a lot more about opportunities that I might have in other areas of SEO in the future.” —Kevin Lancaster, PrintNinja “SES has always been one of my favorite Search engine shows. Our company goes to all the search engine shows and a lot of the internet marketing shows. SES has a nice focus content group that tries to deliver what I think is useful information and they really try to preserve the integrity of the SEO industry.” —Jon Ball, PageOnePower
50
100
150
200
250
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SES Chicago | 3
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2012 Association Sponsors
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4 | SES Chicago
2012 Media Partners
News Distribution
Official Online Radio Network
Organizations represented at SES Chicago 2012 included: 1Seo.Com 3.Media 312 Digital 352 Media Group 435 Digital / Tribune 451 Marketing 5.2Llc 7Search.Com 8Giftshop Abc Interactive Accent Marketing Associates Accenture Acco Brands Ace Cash Express Acg Management Acquisio Action Water Sports Adage Technologies Adaptly Adchemy Adgooroo Adlemi Adlux Admarketplace Adobe Advocate Health Aetna Ahima Aimclear Alan Browne Alexa Internet Algebraix Data All Web Promotion, Inc. Allstate Allstate Insurance Altton Technology, Inc. Alzheimer’s Association America’s Suppliers Inc American Hospital Association American Marketing Association American Medical Association Anixter Answersmedia Aon Apartment Therapy Media Apartments.Com Aquilint Arc Worldwide Archer Malmo Archology Archology Inc Archway Internet Marketing Inc Ari Ari Inc Registration Do Not Remove Arin Artio Partners Ascedia Assoc Equipment Dist Associated Business Consultant At&T Atkore International Auto Credit Express Autophone Wholesale Inc Autoweek Media Group Awana Azizi Books Bader-Rutter Banner Engineering Corp.
Barefoot Traveler Barks Publications, Inc Baue Funeral Homes Baycare Health System Bazaarvoice Be Found Online Beam Global Behr Process Corporation Belfakta Media Bernstein-Rein Advertising Bevelwise Media Beyond Ink Usa Bible Truth Publishers Big Click Co. Big Sky Click Bimba Bing Blitz Branding Block and Company Bloomreach, Inc. Blue Cross Blue Shield Of Mi Blue Door Consulting Blue Whale Web Blueglass Interactive, Inc. Bluesnap Bounce Energy Bowmanlamps.Com Bradford Enterprise Brafton Broadcast Interactive Media Businesspass Buyhappier.Com Byk-Gardner Usa C Is Not D Publishing Canvaslifestyle.Com Capital One, Inc. Capitis Media Cardprinting.Us Cars.Com Catalyst Search Marketing Cch, A Wolters Kluwer Company Cci Greenheart Cd Earth, Llc Celerity It, Llc Cengage Brain Cengage Learning Central Restaurant Products Century 21 Real Estate, Llc Chamberlain College Of Nursing Chango Channel Advisor Channel Iq Charles Schwab Chicago Style Seo Chris Vaughn Photography Church Of Love Citrix Online, Llc Cleverbuzz Cme Group Cnca Health Cnscvb Cobalt Cobalt Group Cognizant Collections Etc Community Tax Relief Compendium Completesource
Computer Troubleshooters Comrade Web Studios Comscore Conductor Consumerbase Content Carnivores, Llc Core Creative Inc. Covario Cpc Strategy Cramer-Krasselt Crate & Barrel Create Branding Critical Mass Cvs Caremark Dashfire Datonics Daviddalka.Com Deloitte Deluxe Corporation Demanware Dematic Depaul University Des Plaines Park District Design and Promote Dex One Dianawrites Dice Digital Ground Up Digital People Digital Third Coast Digitalgroundup Digitas Discover Do Green Power Systems Pvt. Lt Dominican University Domino’s Pizza Chicago Dp Cycling News Dunkermotoren Usa Dynamismo Marketing Ecfmg Ecomleads Econs Group Ecouponmart.Com Edc Technology Edgenet Edl Consulting Edmunds.Com Eeee Ektron El Universo Electrochemical Products, Inc. Electronic Publications Elk Grove Graphics Elocal Listing Embanetcompass Emedia Endicott Clay Products Endora Englishtown Enlighten Epsilon Esp Emporium.Com Ethology Euromonitor Everycall Communications, Inc. Evzdrop Examiner Examiner/The Word Pro
Eyecue Digital Ezlinks.Com Fabrica Facebook Family Credit Management Fgl Sports Ltd. Fii First America First Bank Nigeria Plc First National Bank Of Omaha First Page Sage First West Credit Union Force Online Marketing Found Animals Foundation Freedom Mortgage Freedomworks Foundation Freightmonster Fresh Design Studio Freshly Baked Communications Ft Wayne Real Estate Solutions Ftd Full Compass Systems Funstage Gmbh Future Star Software Inc. Gam Geico Georama Gerard Design Ghs Strings Giant Giant Tiger Giftsforyounow.Com Global Directories Go Ahead Tours Gohealth Golden Rule Goloyal Google Green T Marketing Greenheart Travel Grubhub Guaranteed Rate Guaranteed Rate Inc Gyro Halo Branded Solutions Hanapin Marketing Hanson Dodge Hanson Dodge Creative Haworth Inc. Hcb Health Hearthware, Inc. Hermine Ericksen Hi-Midia Home Run Media, Inc. Hope Industrial Systems Hostisite Hs2 Solutions Huge Human Interest Bros Humana Hy Connect Hyatt Icrossing Illinois Institute Of Technology Imagination .Incisive Media Independent Living Infolinks
SES Chicago | 5
Organizations represented at SES Chicago 2012 INCLUDED (cont’d): Infosys Infusion E-Business Inlanta Mortgage Inc Innovatorsdigest.Com Inpro Corporation Instock Supplies Internet Moguls Internetengine.Com Intertrend Communications Iprospect Isaca Iscrs It Solutions International Iwn Events J. J. Keller & Associates, Inc. J2 Global Communications Jacobson Rost Jennifer Dubowsky L.A.C. Johnson Direct Joint Effort Marketing Joyce Foundation Kadant Johnson Inc Kelley School Of Business Marketing Dept Kellogg School Of Management Ketchum Pr Keyword First Kirkland’s Kishhealth System Ks Reps L2t Media Lasalle Network Learnnowonline Liftmaster Lightology Llc Lin Engineering Linkdex Location3 Media Logical Media Group Logitech Lonelybrand Long Consulting Losasso Integrated Marketing Loyola University Chicago Lsf Interactive Lymesymptoms.Com Mafia Hairdresser Majestic Seo Making Waves Manager Ecommerce Manning Digital Manwin Marc Marcel Media Marcus Hotels and Resorts Marcus Thomas Llc Marin Software Market Financial Group Marketing Support Inc. Marketlab Marketsense Martin Local Matyrian Max Credit Union Mcmaster University Measure Plus Measurement Computing Medline Industries
6 | SES Chicago
Medline Industries, Inc Mercy Home Meredith Manor International Equestrian Cen Michigan State University Microsoft Milestone Internet Marketing Mindshare Mk Capital Mobius Ecommerce Money Management International Morebooks! Publishing Gmbh Morgan Birge & Associates Morningstar Media Group Motionwear Msi Mt Consulting Mutual Of Omaha Insurance Mythings Naked Lime Marketing National Safety Council Nbc News Digital Ncr Neebo Needle, Inc. Netleaf Neuco Newark Element14 Newgen Solutions, Inc. Nielsen Company Nihao Magazine Northern Trust Northwestern Memorial Hospital Northwestern Michigan College Northwestern University Nourishlife Omni Marketing Interactive One2one Digital Optimo Optimum7 Options Industry Council Orbitz Organic Valley Pacific Nw National Lab Page Zero Media Pangea Equity Partners Pangea Real Estate Parks Productions Parts Express Performics Pitney Bowes Ply Interactive, Inc. Power Equipment Direct Pr Newswire Practical Ecommerce Prairie Farms Pretty In The Windy City Printninja Private College 529 Plan Pro Athlete, Inc Prudential Rubloff Pure Visibility, Inc. Push. Qt Information Systems, Inc. Quantcast Quicken Loans RPSLMC Rakuten, Inc.
Red Clay Interactive Redstone Federal Credit Union Reelseo Relevant Marketing Reliant Energy Remotelink Rentahouse C.A. Resolution Media Rezonate Media Rezonate Media Inc. Rio Seo Rise Interactive Rosetta Rosetta / Sempo Ross Law Group Rotary Intl Roth Capital Roush Performance Saatchi Saatchi & Saatchi Saatchi & Saatchi X Safeco Sage Salesforce Salmat Sap Sapient School Outfitters Search Engine Watch Searchforce, Inc. Sears.Com Seer Interactive Semrush Seoclarity Seomoz Serving Your Biz Servpro Industries, Inc. Shiftgig Shoemoney Media Group Short Order Flix Showpony Sim Parnters Simantel Group Simpleview, Inc. Siteform, Inc Skyrise Marketing Skyword Smartroi Smg Performance Marketing Socal Capital Socalgas Socialxdesign Solarz Advertising Spark Communications Spark Networks Standing Dog Standing Dog Interactive Stanley’s Startech.Com Stone Temple Consulting Straight North Studiosatellite Corp. Sundog Superior Bulk Logistics Tao Trading Tbwa\Chiat\Day Technology Access Television Teleflex Medical Oem
Telesight Telvent The Ambrosia Treatment Centers The Art Of Seo The Auto Club Group The Cary Company The Encima Group The Marketing Solutions Lab The Martin Agency The Principal Financial Group The Search Agency The Search Monitor Thomson Reuters Thrivent Toprank Online Marketing Trailblazers Trans Union Interactive Transgenez Treu Value Company Tribune Media Services Triggit Triggit, Inc. Truckaddons True Value Company Uline Unbounce United Business Media Universal Mccann University Of Chicago Upshot Urbancode Vapor4life Venture Resorts Vi Marketing and Branding Viewpoints Visanow Vision It Now, Inc. Vizion Interactive Vonage Wadi Water Pik, Inc. Watt Publishing Website Magazine Weva News Podcast Where2getit, Inc. Whirlpool Corporation Wilmington University Winning Appliances Wix Wolters Kluwer Health/Uptodate Wpromote Wtwh Media Wyndham Hotel Group X-Rite, Inc. Youswoop Yp.Com Ypm, Inc. Z Networks Group Zacks Investment Research Zacuto Usa Z-Bring Computer Services Zeobit Llc Zeon Solutions, Inc. Zocalo Group Zoltan!