S
ESOTH PORTFOLIO 2011
PERSONAL INFORMATION
PERSONAL INFORMATION
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name SESOTYA JODIE RAMADHAN date of birth 14 APRIL 1990 religion MOSLEM nationality INDONESIAN interest ILLUSTRATION, GRAPHIC DESIGN, MOVIES, COMICS, MUSIC, ANIMALS skills ADOBE ILLUSTRATION ADOBE PHOTOSHOP ADOBE PREMIERE ADOBE FLASH ILLUSTRATION contact 08151850077 sothjodie.tumblr.com sesoth53507@gmail. com
education BINUS UNIVERSITY VISUAL COMMUNICATION DESIGN 2008-NOW experience 2009 MAKRAB DKV BINUS ILLUSTRATION AND DESIGN TEAM 2009 TKH DKV BINUS (COORDINATOR) ILLUSTRATION AND DESIGN TEAM 2010 PASAR SENI ITB ILLUSTRATION TEAM 2011 PLAZA DESIGN 2011 INS:PIRE DESIGN TEAM 2011-PRESENT KOLAM KOMIK H2O PROJECT ILLUSTRATION TEAM
POSTER EVENT phase tools
ASSIGNMENT Adobe Photoshop Adobe Illustrator
MOMENTUM DASA WARSA DKV BINUS POSTER On it’s 10th anniversary ,DKV Binus held an event called “Momentum”. As a member of the class of 2008, i was assigned to redesign it publication posters.
In the poster i designed , i intoduced characters from Indonesian folklores. Those characters held various objects representing courses in DKV Binus, in example a pencil for drawing.
POSTER EVENT
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PACKAGING phase tools
ASSIGNMENT Adobe Illustrator
DIAMOND SUSU SEGAR PACKAGING The target market for Diamond Fresh Milk ranges from social class B - A. The price of the product is relatively more expensive than other dairy products.
In the new product design I created, I used an illustration of a royal family. I chose this illustration because this dairy product has to be handled with more care, given its short period of freshness. This particular product spoils quite quickly. The illustration of a royal family also reflects the nutrition content of this dairy product (rich with vitamins and nutrition).
PACKAGING
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09 APR 2010 13 : 09 FLK
Baik digunakan sebelum:
V49
KEEP REFERIGATE
SIMPAN DI LEMARI ES
Added with Vitamin A, B, D & E
Ditambah dengan Vitamin A, B, D, & E
PASTEURISASI/HOMOGENISASI
Farm Fresh
MILK
PASTEURISASI/HOMOGENISASI
Ingredients: Fresh Milk and Vitamin A, B, D & E
Susu Pasteurisasi DIAMOND dibuat dari Susu Sapi Segar pilihan dengan proses HOMOGENISASIPASTEURISASI “Susu Tinggi Waktu Singkat”, proses ini akan menjamin kualitas susu yang aman dikonsumsi langsung dengan rasa sesegar susu alami. Untuk menjaga kualitasnya sebaiknya langsung dikonsumsi setelah dibuka dan perhatikan cara-cara penyimpanannya. Susu lebih tahan lama bila disimpan dengan suhu di bawah 5 C. C15 1
Hari
10 2
Hari
7 5 5 10
HariHari
6403-12P0097 6403-21-C5127 6403-32-P0053 6403-42-P0014 6403-51-P0186
Tetra Rex
Informasi Nilai Gizi Takaran Jumlah Sajian Perkemasan
SUSU Segar
PASTEURISASI/HOMOGENISASI
Komposisi: Susu sapi dan Vitamin A, B, D & E
Lemak Total Protein Karbohidrat Total Gula Natrium
6g 1 6g 1 25g 8 21g 85mg
Vitamin A Vitamin B1 Vitamin B2 Vitamin D Vitamin E
0 24
Hari
: 200 ml : 2.5
Jumlah Persajian Energi Total :180 kkal Energi dari lemak :58 kkal
Kalsium Magnesium Seng Fosfor
%AKG 2% 2% % 3% 50% 20% 15% 50% 30%
8
28% % 10% 25%
%AKG berdasarkan kebutuhn energi 2000 kkal, kebutuhan energi anda mungkin lebih tinggi atau lebih rendah Diproduksi oleh: PT. DIAMOND COLD STORAGE Jl. Pasir Putih Raya Kav. 1 Ancol, Jakarta 14430 Indonesia BPOM RI MD 405109002001 Net. 500 ml
BPOM RI MD 405109002001 Net. 500 ml
SELF BRANDING phase tools
ASSIGNMENT Adobe Illustrator
SESOTYA JODIE RAMADHAN SELF BRANDING This is my assignment in the 5th semester. I was assigned to promote myself.
I branded myself as an owl because of the resemblance to my own physical feature, particularly my glasses. An owl also reflects my habit of sleeping late. The pencil end in the owl picture symbolizes my great fascination in drawing.
SELF BRANDING
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Sesotya Jodie Ramadhan illustration Illustrator
sesoth53507@gmail.com
Jalan Anggrek Rosliana VI no. 230 Slipi, Jakarta Barat INDONESIA Tel +62 8151850077 Fax +62 21 5484359
Sesotya Jodie Ramadhan Illustrator
Tel +62 8151850077 Fax +62 21 5484359 sesoth53507@gmail.com
Jalan Anggrek Rosliana VI no. 230 Slipi, Jakarta Barat INDONESIA
CORPORATE IDENTITY phase tools
ASSIGNMENT Adobe Illustrator
WAROENG KITA REBRANDING Waroeng Kita is a family restaurant serving Indonesian cuisines. The restaurant uses traditional Batavian warung (stall) for its interior design concept.
I chose to use Batavian Lenong, a traditional act, with a tempo doeloe (retro) ambiance as a concept. The Logogram I made is inspired by the illustration on angkot sticker (angkot is a type of local public transportation). These stickers usually boasts funny jokes a la Batavian Lenong and utilizes old spelling.
CORPORATE IDENTITY
b/w configuration
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Minimum size
WAROENG KITA CORPORATE IDENTITY GUIDELINE
brand identity
WAROENG KITA CORPORATE IDENTITY GUIDELINE
brand identity
Ukuran minimum logo standard adalah 6 cm dan untuk minimum keterbacaan adalah 3 cm. Ukuran ini sengaja disusun untuk menghindari susahnya keterbacaan logo. Ukuran Standard
2 cm
White 100%
Black 100% 6 cm
B/W colour atau warna hitam putih digunakan untuk mengeprint atau fotocopy tanpa warna. Warna yang digunakan adalah hitam 100%.
Ukuran Minimum 1.7 cm 3 cm
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proper use
15
improper use
WAROENG KITA CORPORATE IDENTITY GUIDELINE
brand identity
WAROENG KITA CORPORATE IDENTITY GUIDELINE
brand identity
Ketentuan penggunaan logo sudah dijelaskan di halaman sebelumnya. Berikut adalah larangan penggunaan logo dan contoh kesalahannya. Penggunaan logo yang salah dapat menyebabkan sulitnya logo terbaca dan juga dapat merubah filosofi dari logo Waroeng Kita.
Boleh mengambil warna dari logo untuk dijadikan background. Warna terang dan putih juga bisa sebagai background, untuk warna gelap dan hitam juga diperbolehkan selama tidak mendekati warna stroke. Gunakan warna cerah lain untuk menonjolkan kesan enjoy. Tidak dilarang untuk memakai tekstur dan foto untuk dijadikan background.
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Stretching logo.
Mengganti salah satu warna pada logo.
Menginvert warna logo.
Mengganti arah logo.
Menghilangkan beberapa logogram.
Mengganti logotype.
warna background sama dengan stroke logo.
Memakai background dengan pattern cerah.
Mengurangi opacity logo pada background foto.
DELIVERY
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CAMPAIGN phase tools
ASSIGNMENT Adobe Photoshop Adobe Illustrator
SAFETY DRIVING CAMPAIGN: STAY FOCUS Stay Focus is a campaign to encourage car drivers to drive with focus. Drivers are encouraged to refrain from distracting activities while driving, such as calling or using a mobile phone.
The target for this campaign ranges from people aged 20-27 living in metropolitan cities, such as Jakarta, and engaging in a westernized lifestyle.
CAMPAIGN
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bentar ya beb, OTW nih... :) Ha Ha Ha Ha Ha
udah cantik belom ya... La La La La
Konsentrasi atau fokus saat berkendara adalah hal yang sangat penting dan hal ini merupakan modal dasar setiap pengendara baik itu pengendara kendaraan roda empat maupun roda dua. Banyak hal yang dapat merusak atau menggangu kosentrasi saat berkendara seperti :
ZZ
Z menggunakan hp
mengantuk
melihat ke arah lain
xxx
mendengarkan musik
mabuk
berdandan
Fokus dulu nyetirnya...
zZzzZzZ...
zZzzZzZ...
ILLUSTRATION phase tools
PERSONAL WORK’S Adobe Illustrator
PERSONAL ARTWORK
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THANK YOU!
/SESOTYA JODIE RAMADHAN 0815185007 sothjodie.tumblr.com sesoth53507@gmail.com