NEXT UNIVERSITY RE-BRAND
MISSION
To provide Spanish speakers across the globe universal access to the most effective and affordable higher education courses relevant to today’s economy.
POSITIONING
An immersive e-learning platform preparing the next generation of digital and tech experts with the most in-demand skills for today’s workforce.
BRAND FILTERS
路 Bold and Disruptive 路 Techie yet Human 路 Aspirational yet Friendly 路 Modern yet Timeless
NAME
Moving name from Next University to Next U Disruptive and bold. Differentiates from traditional education. Positions as an e-learning platform, as an alternative. Modern, young. Appeals to Millennials. Helps with global expansion as university has Challenges in countries.
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Challenge Losing credibility of University. Need to educate that “U” is short for University in Latam and other emerging markets.
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BRAND RE-DESIGN
路 Logo Redesign 路 Color Palate Redesign 路 Style Guide 路 Web Site Redesign
POINTED EDGES: MAKES THE IMAGE UNAPPROACHABLE.
DIMENSIONS: THESE SMALL ELEMENTS ARE HARD TO USE ON REDUCED AREAS.
LOGO REDESIGN
Current Logo Graphical Analysis
COLOR COMBINATION: THE BLACK ABSORBS THE BLUE. THE BLUE IS PALE AND COLD. LACKS WARMNESS.
PROPOSALS
FIRST OPTION
路 Evolution of current logo 路 Maintain the tech-look 路 Maintain the color range 路 Emphasizing the letter U
FIRST OPTION
FIRST OPTION APPLICATION OVER COLOR
FIRST OPTION GRAPHICAL ANALYSIS
POINTED EDGES: TO KEEP IT LINKED TO CURRENT VERSION.
THINNER FONT TO MAKE THE IMAGE MORE FRIENDLY.
EMPHASIS ON THE LETTER U, ESTABLISHING THE NEW NAME.
FIRST OPTION RECOMMENDATION
We don’t recommend an evolution of the current logo. This brand was built around the technology aspect of the company, but we strongly believe that the biggest asset of our service is the capacity to change lives. We must pursue a more human and reachable message.
SECOND OPTION
A similar color range to the current Next University logo. Incorporating a more human and approachable font type.
SECOND OPTION
SECOND OPTION
SECOND OPTION GRAPHICAL ANALYSIS
ROUNDED EDGES: FOR A MORE SOFT AND FRIENDLY APPROACH.
APPROXIMATE COLOR PALETTE TO CURRENT NEXT UNIVERSITY LOGO.
THIRD OPTION
路 Bold and Disruptive. 路 Techie yet Human. 路 Aspirational yet Friendly. 路 Modern and Timeless.
THIRD OPTION VERSION A
THIRD OPTION VERSION B
THIRD OPTION VERSION B - APPLICATION OVER COLOR
THIRD OPTION VERSION B - GRAPHICAL ANALYSIS
LETTER U: SAME SHAPE AS THE LETTER “N” FOR COHERENCE AND UNITY. ON A DIFFERENT ACCENT COLOR TO SEPARATE FROM THE WORD “NEXT”.
ROUNDED EDGES: FOR A MORE SOFT AND FRIENDLY APPROACH.
ALL LETTERS ARE SAN SERIF FOR FLUIDNESS AND SIMPLICITY.
THE COLOR COMBINATION STANDS FOR MODERNITY, SOLIDNESS, TECHNOLOGY, AND EDUCATION.
ADDING THE UNDERSCORE AS A SYMBOL TO IDENTIFY THE NATURE OF THE COMPANY SERVICE. AT THE SAME TIME HELPS TEACHING TO THE AUDIENCE THE CORRECT PRONUNCIATION OF THE COMPANY NAME.
THIRD OPTION COLOR PALETTE
PRIMARY PRIMARY COLORS COLORS
SECONDARY COLORS
RECOMMENDATION
We strongly recommend this version, it has a very human approach, it’s modern through the shape, and technical by the color combination, it balances simplicity and strength.