Brand Standart - Resinda Hotel Karawang by Oki Setiaji Dewanto

BRAND GUIDELINE

Welcome to Resinda Hotel brand book. We created this document as a guide and inspiration for anyone who is currently handling the Resinda Hotel brand communications. This guide contains the basics of the new brand identity, principles or rules of brand campaign theme and application. Refer to this guide in order to achieve a consistent look & feel for all of your communication.

Table of Content

Introduction

Brand Identity

Brand Implementation

Color Guide

• Brand Positioning • Brand Values

• • • • • • • • • • •

• • • • • •

• •

Brand Identity Concept The Logo Logo Configuration Minimum Clear Area Color Configuration Typeface Unacceptable Usage Brand Descriptor Logo Placement Graphic Element Photography Style

• • • • • •

Letterhead Business Card Envelope Envelope A4 Identity Card Communication Template Brochure Company Profile Form Newsletter Presentation Website

• • • • • • • • • • • • •

Email Signature Key Card Folder & Memo Laundry Bag Ashtray & Matches Sandals Towel Room Directory Amenities Umbrella Uniform Signage Vehicle

Resinda Green Pantone 2301 C Resinda Black Pantone Black 7 C

Copyright notice: All images were taken from miscellaneous sources and and adhere to its copyright issues and intellectual property rights that are associated with these images. They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes. Any form of reproduction, dissemination, copying, disclosure, modification, distribution and / or publication of this images without purchasing is strictly prohibited.

01.

Introduction

5 Resinda Hotel Brand Guideline

Brand Positioning Resinda Hotel is a good quality hotel with resorts ambient for business travelers. The resorts ambient in Resinda Hotel allows visitors to escape the hustle and bustle of work activity and refresh their mind, body and soul.

Introduction

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Introduction

Brand values Our brand values should not be altered or modified the same way our corporate values are created to guide employee behavior.

Relax Modern

Nature

Quality

Friendly

The following values are very important in dictating the brand behavior, and how Resinda Hotel are being perceived by our stakeholders and audience.

Simple

02.

Resinda Hotel Brand Identity

8 Resinda Hotel Brand Guideline

Brand Identity The logo is the most visible element of our identity, the signature represents our brand positioning and its values. The cocoon represents a place to rest the body and soul. It symbolizes a comfortable place while traveling away from home. A place with a resort ambient where you can relax and unwind.

The Brand Identity

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The Brand Identity

The Logo There are two main components of the logo, consist of the logo symbol and the logotype. In some cases, the logo symbol could stand on its own, if it is used

Logo Simbol

for thematic logo context purpose. The logo symbol usage must follow the rules and the system of Resinda Hotel. Please make sure to use the master file (AI, EPS, PDF) from this guideline. Logotype

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The Brand Identity

Logo Configuration Use the vertical format of the logo as the primary logo. If there is any limitation of usage, please use the horizontal format. Do not alter the signature in any way, or use second generation artwork reproduced from previously

Vertical Logo

printed items. Please make sure that the usage of the logo comes from the master file (AI, EPS, PDF) from this guideline.

Horizontal Logo

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The Brand Identity

Vertical Logo Configuration 3 X Height

Size comparison composition between logotype and descriptor is based on fixed size. To maintain consistency of look, it is important to follow this grid for the reproductive use of

1/2 X Height

the logo.

X Height

Any application of Resinda Hotel logo should not be smaller than the minimal size shown

1/2 X Height

below, so that the readability of the logo is acceptable. There is no limit to the maximum size of the Resinda Hotel logo.

Logo Minimum Size

2 Cm

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The Brand Identity

Horizontal Logo Configuration Size comparison composition between logotype and descriptor is based on fixed size. To maintain consistency of look, it is important to follow this grid for the reproductive use of the logo. Any application of Resinda Hotel logo should

3 X Height X Height 1/2 X Height 1/2 X Height

not be smaller than the minimal size shown below, so that the readability of the logo is acceptable. There is no limit to the maximum size of the Resinda Hotel logo.

Logo Minimum Size

3 Cm

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The Brand Identity

Clear Area Vertical Logo In the clear area, no object is allowed to cross the line. It is important to maintain a clutter free area around the logo. Always ensure that you leave the Resinda Hotel logo enough space to breathe, so people can see it clearly, and to give the logo the ability to stand out.

The size of clear space area is the width of the logo symbol

Clear space area

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The Brand Identity

Clear Area Horizontal Logo In the clear area, no object is allowed to cross the line. It is important to maintain a clutter-free area around the logo. Always ensure that you leave the Resinda Hotel logo enough space to breathe, so people can see it clearly, and to give the logo the ability to stand out.

Clear space area

The size of clear space area is the width of the logo symbol

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The Brand Identity

Color Configuration Green is the color of nature, which is the primary color of Resinda Hotel. It brings a sense of relaxing ambiance, signifies a calm and comforting place to be. Green is the color of the logo symbol and dark gray is for the typeface.

C40 / M0 / Y100 / K20 R136 / G172 / B46 Pantone 2301 C

C0 / M0 / Y0 / K90 R65 / G65 / B65 Pantone Black 7 C

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Single Color Configuration Use this color configuration when a limitation occurred regarding color usage in any application.

C40 / M0 / Y100 / K20 R136 / G172 / B46 Pantone 2301 C C0 / M0 / Y0 / K90 R65 / G65 / B65 Pantone Black 7 C

The Brand Identity

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The Brand Identity

Typeface

DinPro - Bold

Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography guidelines

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-_=+`~;:’:,<.>/?

should be followed to ensure all of our communications appear consistent.

DinPro - Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-_=+`~;:’:,<.>/?

DinPro - Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-_=+`~;:’:,<.>/?

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The Brand Identity

Unnacceptable Usage Inaccurate usage of our corporate signature will lead to inconsistencies in communication and dilute our brand image. Please follow these rules. 1. Do not change the proportion of the logo 2. Do not change the logo color 3. Do not change the typeface 4. Do not use outline on logo 5. Do not use any effect on the logo 6. Do not change the logo composition between logo symbol

and logotype

7. Do not place the logo on a background with similar color

with the logo, it will reduce the visibility of the logo

8. Do not place the logo on background picture, it will reduce

the visibility of the logo

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The Brand Identity

Brand Descriptor A description of the hotel management must be placed on every media communication. The position in the media is not attached to the logo.

Vertical Logo

The size of the descriptor is 1/5 of the logotype height.

Horizontal Logo

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Logo Placement The logo position in corner layouts of the media should follow the examples below. Logo placement in layouts is flexible with following the rules of the logo clear space area.

The Brand Identity

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The Brand Identity

Graphic Element Use this part of the logo as a graphic element for use in certain media only. Example: amenities, gimmick, and merchandise. The implementation of graphic elements divided by the media format: vertical and horizontal. The

50% green logo transparency on white background

50% white logo transparency on green background

Vertical Shape

Horizontal Shape

graphic elements consisted of two format colors: white and green, with a similar transparency of 50%. This treatment also applies for reversed color.

50% of the logo width

75% of the logo width

65% of the logo height

75% of the logo height

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The Brand Identity

Hotel Guest

Photography Style Our photographic creation must capture the distinctiveness of the Resinda Hotel brand. The images must communicate with the target customer. To communicate the message easily,

Facilities

avoid usage of cluttered images. 1. Hotel Guest

A representation of those who enjoy Resinda

Hotel facility. A happy-looking expression of

guests and visitors, to represent satisfied and

fulfilled customers.

2. Facilities

Shows the superiority and uniqueness of

Resinda Hotel facilities with the resort ambiance

3. Hotel Services

Featuring best hotel services that provide

comfort and satisfaction for the guest.

Hotel Services

03.

Resinda Hotel Brand Implementation

Resinda Hotel Brand Guideline

An immediate and convenient way of recognition is crucial for the corporate identity of the brand. These are the standard corporate collateral applications to conveniently communicate our identity with clients, stakeholders and customers.

Brand Implementation

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Brand Implementation

32 mm

20 mm 210 mm

15 mm

Letterhead To maintain consistency of brand look and feel, it is important to follow this layout for the reproductive

DinPro Bold 7pt

use of the media. DinPro Regular 7pt

Do not attempt to reposition, or alter the sizes of the brand identity in the applications. This will affect overall balance and visual style of the brand 297 mm

look and feel.

10 mm Yanone Kaffeasatz 7pt

DinPro Regular 7pt

DinPro Bold 7pt

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Brand Implementation

Business Card

90 mm

To maintain consistency of brand look and feel, it is

DinPro Bold 10pt

important to follow this layout for the reproductive

DinPro Bold 8pt

use of the media. 50 mm

Do not attempt to reposition, or alter the sizes

DinPro Bold & Regular 6pt DinPro Bold & Regular 6pt DinPro Bold & Regular 6pt

of the brand identity in the applications. This will affect overall balance and visual style of the brand

DinPro Bold 6pt

look and feel. Front

Back

Yanone Kaffeesatz 5pt

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Brand Implementation

230 mm

Envelope To maintain consistency of brand look and feel, it is use of the media.

110 mm

important to follow this layout for the reproductive

Do not attempt to reposition, or alter the sizes of the brand identity in the applications. This will 10 mm

affect overall balance and visual style of the brand look and feel.

40 mm

Yanone Kaffeesatz 6pt

DinPro Bold & Regular 7pt

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Brand Implementation

50 mm

230 mm

Envelope A4 To maintain consistency of brand look and feel, it is important to follow this layout for the reproductive use of the media. Do not attempt to reposition, or alter the sizes of the brand identity in the applications. This will affect overall balance and visual style of the brand 320 mm

look and feel.

Yanone Kaffeesatz 8pt

DinPro Bold & Regular 8pt

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Identity Card To maintain consistency of brand look and feel, it is important to follow this layout for the reproductive use of the media. Size and Placement The employee photo placed on the background of the identity card. Identity Card Photograph Rules: 1. Wear formal dress uniform. 2. Relaxed body gesture. 3. Waist-up area of photography.

Brand Implementation

Resinda Hotel Brand Guideline

The communication style of Resinda Hotel is the perfect combination of business lifestyle, the best hotel and facilities with resort ambiance. Any artistic impression should reflect features and benefit of staying in the Resinda Hotel. The design should have a clean look and and plenty of white negative space to emphasize the communication message.

Brand Implementation

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Communication Template To maintain consistency of look, It is important to follow this layout for the reproductive use of the media. Always put the Resinda Hotel logo on white background. Do not attempt to reposition or alter the sizes of the brand identity in the applications. This will affect overall balance and visual style of the brand look and feel.

Brand Implementation

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Communication Template

Brochure

Follow the rules of the logo, color, the style of photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Brand Implementation

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Communication Template

Brochure

Brand Implementation

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Communication Template

Company Profile

Brand Implementation

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Form Vertical & Horizontal Follow the rules of the logo, color, the style of photography, and typography style that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material. Use single color Resinda Hotel logo for any material with a resolution lower than 85 lpi.

Brand Implementation

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Newsletter Follow the rules of the logo, color, photography, and typography style that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Brand Implementation

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Brand Implementation

#1 Edition | january 2015

E-Newsletter

monthly newsletter

Follow the rules of the logo, color, photography, and typography style that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Text Headline Goes Here

Ex alii atqui oratio pri, pro id cibo nemore facilisis, eam magna luptatum ex. Cu ius patrioque voluptatum theophrastus. In dicit aliquam denique sit. Vide duis more..

In facer possit eam. Per ne dicit expetenda, at adipiscing incorrupte sed. Id accumsan iracundia philosophia vix, eos rebum mucius theophrastus id. more..

Lorem ipsum dolor sit amet, ei eruditi recteque vix. Pertinax te est His lobortis vituperatoribus et. Managed by Padma Hotels & Resorts

PT Bhumi Mahardika Jaya | Jl. Resinda Raya, Karawang Barat Karawang 41361, Jawa Barat, Indonesia. P. (62â&#x2C6;&#x2019;267) 850 85555 | F. (62â&#x2C6;&#x2019;267) 850 87500 | www.resindahotel.com

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Presentation Follow the rules of the logo, color, photography, and typography style that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Brand Implementation

39 Resinda Hotel Brand Guideline

Brand Implementation

Website Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material. Use panoramic landscape photograph to show a detailed picture of services and facilities in Resinda Hotel.

Homepage

Rooms type

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Email Signature Follow the rules of the logo, color, photography, and typography style that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Brand Implementation

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Key Card Follow the rules of the logo, color, photography, and typography style that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Brand Implementation

42 Resinda Hotel Brand Guideline

Folder & Memo Follow the rules of the logo, color, photography, and typography style that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Brand Implementation

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Laundry Bag Follow the rules of the logo, color, photography, and typography style that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Brand Implementation

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Ashtray & Matches Follow the rules of the logo, color, photography, and typography style that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Brand Implementation

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Sandals Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material.

Brand Implementation

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Brand Implementation

Towel Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of the promotional material. 1. Bath Towel 2. Face Towel 3. Bathroom Mat 4. Bath Robe 5. Pool Towel 6. Fitness Towel

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Room Directory Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of promotional, and brand application material.

Brand Implementation

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Amenities Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of promotional, and brand application material.

Brand Implementation

49 Resinda Hotel Brand Guideline

Umbrella Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of promotional, and brand application material.

Brand Implementation

50 Resinda Hotel Brand Guideline

Uniform

Front Officer To build the impression of Resinda Hotel as a business hotel with casual style uniforms. Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of promotional, and brand application material.

Brand Implementation

51 Resinda Hotel Brand Guideline

Uniform

Pool - Outdoor Type of the uniform adjusted to the tropical weather and outdoor working activity. Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of promotional, and brand application material.

Brand Implementation

52 Resinda Hotel Brand Guideline

Uniform

Staff

For the hotel staff, a patterned shirt with the logo is design for casual working outfits. Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of promotional, and brand application material.

Brand Implementation

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Signage Outdoor Signage provides a means to consistently identify, locate, direct and inform across operating sites. Effective use of signage is an important opportunity to make a positive impression on internal and external audiences. Follow the rules of the logo, color, photography, and typographystyle, that had been determined to maintain the consistency of the brand. Logo size and treatment in the media can be adapted to the needs of promotional and brand application material.

Brand Implementation

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Guest Vehicle The guest vehicle main function is to greet, and transport them to the hotel with luxurious style. Follow the rules of the logo, color, photography, and typographystyle, that had been determined to maintain the consistency of the brand.

Brand Implementation

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Operational Vehicle For daily operational use for hotel staff as well as promoting the hotel on the streets. Follow the rules of the logo, color, photography, and typography style, that had been determined to maintain the consistency of the brand.

Brand Implementation

04.

Color Guide

57 Resinda Hotel Brand Guideline

Color Guide

Resinda Green - Pantone 2301 C

Pantone 2301 C C : 40 M : 0 Y : 100 K : 20

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Color Guide

Resinda Black - Pantone Black 7 C

Pantone Black 7 C C : 0 M : 0 Y : 0 K : 90