Tiger Times Stylebook (WIP) by Matt Yang

THE

Tiger Times STYLEBOOK WORK IN PROGRESS

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THE

Tiger Times STYLEBOOK WORK IN PROGRESS

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For Tiger Times

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CONTENT Essentials Virtues Sins

Positions Production Process Style Article Layout Photography Interviewing Resources Rubrics Contact Information Index

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VIRTUES ‘nuff said

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EIGHT VIRTUES 1. CONSISTENCY

-Same throughout the entire paper (grammar, styles, alignments, spacing, etc) -Consistent in quality

2. PROFESSIONALISM -Pixelation -Tone -No mistakes -Secrecy

3. INTEGRITY

-Represent the staff as a whole -Reason for credibility and trust

4. DEADLINE

-Deadlines are what makes Tiger Times productive -Missing the deadline affects the entire publication and the staff

5. ORGANIZATION

-A calendar with things up-to-date -File name 12

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6. COMMUNICATION

-Within the Tiger Times staff and between the Tiger Times and student body -Stay in class -Not just homework

7. SIS ANGLE

-Every article must have an SIS angle; why should students waste their time? -Interesting-ness

8. COMMON SENSE

-Donâ&#x20AC;&#x2122;t state the obvious- go beyond -Be flexible within your given freedom

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SINS

forgive me, for I have sinned

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SEVEN SINS 1. INVENTING

-invention was good for Edison but not for Tiger Times

2. INACCURACY

-quoting source incorrectly -spelling names wrong

3. SPOILS SYSTEM

-quoting your friends or people in your grade unless there is a very special reason for doing so

4. FAILING TO BALANCE INTEREST OF ALL -take account the interests of all parties involved

5. MISSING A DEADLINE

-it affects the entire staff because everyone depends on each other to complete the issue -communicate with the editors in advance but avoid at all costs

6. DISHONESTY

-not just others but with yourself as well -makes the entire staff look bad 16

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7. POSED PHOTOS

-it’s as bad as making up articles, since you’re making up a moment -take as many photos as possible to have a large selection of photos to choose from

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POSITIONS your wish is my command

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STAFF HIERARCHY Ms. Brown

Editors-in-Chief

Managing Editor

Graphics Editor

Copy Editors

Photographers + Graphic Artists

Reporters

Production Editor

Layout Artists

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Leadership positions Editor-in-chief • displaying proficiency in all aspects of journalism: writing, layout (& InDesign), photography and interpersonal skills • making check-in with writers on first draft for content • maintaining the ladder and assignment calendar • editing articles for content before copy editors • editing final layout drafts • writing captions Managing editor • overseeing reporters • checking deadlines • writing captions Production editor • overseeing layout designers Graphic editor • overseeing photographers Copy editor(s) • knowing the styles of the publication • editing articles for grammar and style • editing layout draft before it goes to Ms. Brown • writing captions

Other positions Reporters (8-10) • beat reporting • writing stories • following up with layout designers and photographers Layout designers (6) • creating layouts • cropping photos if required • designing graphics in Photoshop • including all the elements with consistency 21

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Photographers (2-3) • taking pictures as assigned • bringing camera at all times • designing graphics or editing images in Photoshop Graphic artists (1-2) • creating graphics, infographics and cartoons for articles without appropriate accompanying photo

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PRODUCTION PROCESS we deliver the best

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INSIDE EACH ISSUE 1 Front Page

2-3 Viewpoint

4-5 News

6-7 Focus

8-9 Lifestyle

10-11 Sports

SEMESTER 1:

12 Small Talk

Issue 1: August Issue 2: September Issue 3: October Issue 4: November Issue 5: December

SEMESTER 2:

Issue 6: January Issue 7: February Issue 8: March Issue 9: April Issue 10: May

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SCHEDULE Brainstorming for articles + focus Staff comes up with article ideas and discuss on unique focus for the upcoming issue as a class

Article sign-up Article draft #1 Article draft #2

Layout draft #1

Article draft #3

Layout draft #2

Article draft #4

Layout draft #3

Photos + Graphics

Layout to Ms. Brown Edits on articles and general look of the paper; reporters and layout artists edit directly on layout

Layout to Administration Final edits and check on content

Layout to Mr. Hong Layout to Print (ETA 3+ classes) 27

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ARTICLES this is what we convey to our audience

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ARTICLE CHECKLIST Proper file name:

[SECTION] Headline - Issue #.Draft # - Your Name.doc

Proper format: Word Count: Draft #/ Issue # [SECTION]

Headline Summary deck* Lead Did you read it through once?

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Basic organization HEADLINE Summary Deck

Lead Body

Headline • active voice • omit articles (a, an and the) • avoid “to be” (is, are) • in present or future tense Summary deck – if assigned • serves as a thesis in a Viewpoint article • one word that characterizes the subject of the article • 15 words or less summary • determines whether the reader wants to read it or not • What, where, when, who and how Lead • grab reader’s interest • spice it up, avoid sticking just to basic summary leads • not a repetition of headline or summary deck but a continuation of keeping reader’s interest • avoid quotes Body • address the 5Ws&H • inverted pyramid: from general to specific General • avoid rhetorical questions: you’re writing to provide answers, not 32

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to pose more questions • no bias, opinion or editorializing by the reporter (quotes, however, can show the various opinions) • any outside sources used must be cited within the article (ex: According to The New York Times...) Viewpoint • logical sequence of arguments ex: arguments 1, 2 and 3 ex: general argument to specific backup ex: if A, then B • right to reply: recognize and address opposing viewpoints • constructive criticism: if you identify a problem, identify the solution (tip: no whining) • don’t always criticize or attack: sometimes endorse, defend or compliment • there is always a face behind every issue: find, interview and include them • conclusion sometimes prompts readers into action • should include new information/research/insight Columns • use your own voice • stick to the purpose and style of the column consistently

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Style Format • Times New Roman size 12 • 1.5 spacing Numbers • numbers between one to nine are spelled out; anything more than 10 is written in numbers (ex: one, three, 13); spell out number if it is the first word in a sentence (avoid starting sentence with year) • use commas for figures 1,000 and above • hyphens in between when writing age (ex: 9-year-old boy) • measurements and ages are written in numbers (ex: 5 ft 6 inches) • use figures for measurements (ex: 3mph, 35mm) • spell out fractions less than one (ex: one third, three fifths) Capitalization • Class names capitalize the official class names (ex: Senior Class) but not individual identification (ex: senior student) • Class title capitalize specific class title (ex: Biology, Global Issues) but when referring to subject or class in general, use lowercase • Clubs and organizations capitalize names (ex: Science Club) • Direction do not capitalize (ex: south; not South) • Holidays and special events capitalize (ex: Spirit Week, Thanksgiving, World Language Week) • Page capitalize when used with a figure (ex: Page 1) • Positions do not capitalize (ex: Mr. Peter Corcoran, high school principal) • Sports teams capitalize (ex: Boys Varsity Basketball Team, Varsity Girls, Varsity Swim Team) • University capitalize formal names of schools and departments of colleges (ex: School of Medicine (but “medical school”)) • NOTE: lowercase the common noun elements of names in all plural uses (ex: the Democratic and Republican parties) Italicization • italicize names of books, magazines, publications, movies and 34

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Korean words (ex: 1984, Your Inner Fish, hagwon) Abbreviations • Month abbreviate except March, April, May, June and July (ex: Oct., April) • Time a.m. and p.m. (avoid 12 a.m. or 12 p.m.; clarify whether it’s midnight or noon) • U.N. • U.S. • NOTE: no periods between abbreviations (ex: KAIAC not K.A.I.A.C.) • NOTE: abbreviations must be spelled out the first time it’s mentioned (but familiar abbreviations like SIS, AP, KAIAC and mph do not have to be) Quotations • put quotations around names of TV shows, songs, plays, short stories and poems (ex: “Lost,” “Pardise City” and “12 Angry Jurors”) • put quotations around your own words when indicating irony or sarcasm (ex: “duh”) Misc. • “And” do not use comma before “and” in a list (ex: bananas, apples and grapes) • Colon if words after a colon is a full sentence, capitalize the first word (ex: “This is an easy way to save: Sign up at coupon Web sites.) • Courtesy title Mr., Ms. or Mrs. followed by full name, then title (ex: Ms. Carolyn Brown, Newspaper adviser) • Contractions no contractions except in quotes (ex: no “isn’t,” “aren’t,” etc.) • Date month then date; never include the current year (ex: Jan. 1) • Decade do not use apostrophes when writing decades (1970s (not 1970’s)) • Fund raise, fundraising, fund-raiser (ex: Fund raising is difficult. They planned a fund-raising campaign. A fund-raiser was hired. The organization is planning a fund-raiser.) • Internet use Internet, e-mail and Web site • Name grade in quotation after name (ex: Seungho Yang (11)) 35

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• OK do not use “okay” • Signs use % and $ signs ($ goes in the front of the number; ex: $20,000) • Web sites no www. (ex: facebook.com) • NOTE: quotes get their own paragraph: usually two sentences divided by the person speaking) • NOTE: use single quotation (‘) for quote within a quote • NOTE: If still in doubt, visit: http://www.apstylebook.com/ask_editor.php

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ARTICLE EXAMPLE from March 2009 Issue

Word Count: 479 Draft #5 / Issue #6 [FOCUS] School tailored hanbok designated as uniforms By STEPHANIE CHAR Spirited: Creators of the new dress code hope to liven up a sense of school pride and identity. The cheering Tigers at home games will soon literally be roaring in orange and black. As of August 2009, students will only be allowed to wear school-sponsored uniforms that consist of variations of orange and black hanbok. This new policy was sparked by the desire to integrate more Korean culture and school spirit into the student body. “It is really just remaining consistent with the goals and values of our school,” said Park, school administrator. “Our students will become more responsible, enthusiastic and culturally aware as a result of this change.” Mandatory uniforms for the student body also have the added-on benefit of easier enforcement of the dress code. “The traditional hanbok covers pretty much everything there is to cover,” said Lee, teacher. “If a student is not wearing the school-mandated hanbok, no matter what the clothing is, it can be called immediately out of order.” The dress code was also changed to ban all forms of accessories that are not orange, black or tiger-themed. Under this policy, any belts, jewelry or hair ornaments that fail to meet these requirements will be confiscated and returned only to the parents of the student in question. Tiger tooth necklaces and orange and black striped scarves were

WORK IN PROGRESS suggested as replacements for students’ current accessories. However, an exception was made for socks, which may be white. G&G Fashion was selected as the designer and producer of the school’s uniforms for students from kindergarten to twelfth grade. As with any uniform worth its mettle, the new hanbok have been coordinated to fit Korea’s varying four seasons. “We’re thinking something very light in the summer—cotton, definitely,” said Kim, spokesperson for G&G Fashion. “We’ll be using various widths of fabric to remain sensitive to students’ needs and wants.” G&G recently soared to popularity after coordinating the outfits of the group “Girls’ Generation” for the debut of their hit “Gee.” The hanbok will not, however, be strictly traditional. Various designs have been considered, including orange and black striped hems, tiger tails and paw prints on cuffs. In response to parents who were concerned that students would not be adequately protected by even the thickest hanbok in winter months, G&G Fashion and the school’s administration agreed to create an optional tiger fur coat. Orange and white hanbok were also designed for SISers to wear when visiting other schools for academic or extracurricular activities on school-sponsored trips, such as sports and Model United Nations (MUN). Initial student response to the change in policy was lukewarm, but became more open to the idea after viewing the few preliminary designs that were made available online. “I thought it would be like a hideously bright or neon orange on black, like Halloween,” said Kim (10). “But the colors are actually pretty mellow and chill.” Parents will be asked to indicate sizes for their students before the end of the school year.

*Font size was altered for your viewing pleasure.

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LAYOUT

this is how we communicate with our audience

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LAYOUT CHECKLIST Proper file name:

Section - Issue #.Draft # - Date.indd

Month, issue and page number Dominant element Article and photo bylines Font sizes

14p0 summary deck, 10p0 article

Are all the italics there? Are all the ‘s and ‘‘s proper?

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Adobe Indesign View Toggle between outline and preview modes Overprint preview Zoom in Zoom out Fit page in window Object

w shift + alt + ctrl + y ctrl + = ctrl + ctrl + 0

Resize Bring forward Bring to front Send backward Send to back Place (import photo, document, etc) Text frame options Fit frame to content Production

ctrl + click + drag corner ctrl + ] shift + ctrl + ] ctrl + [ shift + ctrl + [ ctrl + d

ctrl + p Setup > Paper Size > A3 ctrl + e

Export Measurements 6 pica = 1 inch 1 pica = 12 pt

ctrl + b (includes “Inset Spacing”) alt + ctrl + c

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Text

Leading

Space between lines of paragraph

Kerning

Space between each character

USE WITH CAUTION Text frame

Inset spacing

Spacing around an object/text frame

Text wrap Text wrap Click on the middle option > Contour options: Type: > Detect edges or Alpha channel NOTE: Graphic/cutout

must be in .png and the background must be transparent

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Stroke

Border around an object (width determined by “weight”)

Swatches Text/fill color Stroke color Darkness

Swatches

Controls color of different objects (colors can be double clicked to change the color)

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Paragraph

Indentation

Align to baseline grid

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Style Headline • Myriad Pro Summary deck and name

Champions: Due to an overwhelming number of wins, Tigers were banned from KAIAC.

8pt0

• Bold: Myriad Pro size 14pt • Leading is 16.8pt • Bottom inset spacing is 0p8 Name By Yuri Han 8pt0

• Myriad Pro size 9pt • The name is in semibold • Bottom inset spacing is 0p8 Body Because all SIS sports teams have taken first place in the Korean American Interscholastic Activities Conference (KAIAC) for the last 40 years, KAIAC recently asked SIS to drop out of all conference activities. Other schools expressed their concern that SIS’ presence removed the spirit of competition.

• • • • •

Times New Roman size 10pt Leading is 12pt Indentation is 1p6 Gutter is 1p Always align to baseline grid

SIS students believed they should not be a part of the KAIAC league as well. Over the last couple of decades, the KAIAC tournaments have become less meaningful and worthwhile to participate in. SIS had to reject numerous invitations to sports tournaments because of KAIAC tournaments.

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Caption The male student population in SIS experiences a new sense of exhilirating freedom as they are free to exchange lewd jokes such as “that’s what she said” and “your mom.”

8pt0

• Semibold Myriad Pro size 12pt • Top and bottom inset spacing is 0p10 • NOTE: Make sure the caption box (the outer, slightly darker blue border) is touching the photo Photo credit Photo by Seungho Yang

Graphic by Seungho Yang

Photo by Seungho Yang

Photo has hairline (0.25 pt) stroke Myriad Pro size 8pt0 The name is in semibold The color is either (and only) black or white depending on the background • NOTE: Align the box to the right bottom hand corner exactly, and using selection tool, press up three times and left twice Pullout quote: • • • •

“

“It was great working with other swimmers outside of school,” Aline Kim (10).

“

• • • •

Times New Roman size 14pt Leading is 16.8pt Top, bottom, left and right inset spacing is 1p0 Quotations are Times New Roman 60pt, 30% Black

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LAYOUT EXAMPLE from March 2009 Issue

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PHOTOGRAPHY this is what complements article and layout

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PHOTOGRAPHY CHECKLIST Rule of thirds One photo, one story Action Natural, not posed

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Pro Tips Photography:

• capture the action

• rule of thirds

• explore unique angles • caption: story behind the photo (5 Ws&H); don’t write the obvious • no posed photos • fill the frame: no unnecessary space 56

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• tell just one story • subject should not be cropped in the photo; likewise, all bodily appendages in the photo must be connected to some body • avoid zooming; get physically close to the subject • explore different angles Caption • Don’t restate what’s already written in the article Graphic: • title, element, information, credit • resolution bigger than what’s actually on the layout • resolution must be 300dpi (dots per inch) Freelance: • keep the audience in mind (no esoteric, inside jokes) • readable name/credit always

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INTERVIEWING this is where the information comes from

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Tips How-to 1. prepare questions beforehand 2. introduce yourself 3. take notes, always 4. make eye-contact when asking questions 5. respond (with nodding, etc.) 6. ask for clarifications or to repeat a quotation 7. always ask for questions or comments—the offbeat information can sometimes be interesting enough to provide an angle 8. show your gratitude 9. return to show the draft of your article if your interviewee asks so Things to keep in mind • interviewee can be defensive by nature because they don’t want bad light to be cast upon them • protect their privacy at all times; respect off-the-record request • handle information with care • keep in regular contact for news opportunities

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RUBRIC miserere nobis

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ARTICLE RUBRIC

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COLUMN RUBRIC

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LAYOUT RUBRIC

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PHOTOGRAPHY RUBRIC

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GRAPHIC RUBRIC

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EXTRA CREDIT RUBRIC

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ISSUE SELF-REFLECTION

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CONTACT INFORMATION hello?

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STAFF LIST Name

Position

e-mail

Ms. Carolyn Brown

Advisor

brownc@siskorea.co.kr

Phone number

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INDEX take it from the top

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ject; pg. Italicization; pg.

Abbreviations; pg. Adviser: AP (Advanced Placement); abbreviations only

abc

Capitalization; pg. Caption: Column: page 14 (Small Talk) of Tiger Times;

D abc

E abc

abc

KAIAC (Korean-American Interscholastic Activities Conferences); abbreviations only Kerning: space between characters

Leading: space between lines of paragraph

Months; abbreviations only

News: page 1, 3 and 4;

Oct. (October); abbreviations only

abc

Hagwon; italicize Headline:

Inset spacing: spacing around an ob-

O P

PTC (parent-teacher conference); spell out first time Pullout quote:

Quotation

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R abc

SAT (Scholastic Aptitude Test); abbreviations only SIS (Seoul International School); abbreviations only Students; when referred to SIS students, omit SIS

TV (television); abbreviations only TV shows; italicized

U abc

Viewpoint: page 2 and 3 of Tiger Times;

W abc

X abc

Yearbook; officially “Tiger’s Eye”

Z abc

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