Table
1 Balefire Bakery branding, web, packaging, watercolor
2 Bodoni Publishing book covers, branding, web
3 Ukiyo Watercolor School
of Contents
5 Seventh Generation Wet Wipe Campaign advertisement, environmental, illustration
6 Spark Stationary branding, web, stationary packages
7 Wanderer Travel Aid App
web, branding, watercolor
ux/ui, grid
4 EXTRA Magazine
8 essence Teas & Herbs
type, grid, photography
branding, web, packaging, watercolor
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Balefire Bakery is a Wiccan themed bakery specializing in baked goods for various religions’ holidays, as well as dietary needs. Inspired by traditional and current Wiccan practices, the bakery utilizes a clean, modern approach to the classic imagery, such as herbs, sigils, and handmade quality. The standard of the bakery is gold, like the dominant ingredient, however as such a bright yellow can be difficult for various eyes to read, black and gray are also used. The desired reaction to the bakery is clean charm, then Wicca later. Font:
Poiret One
B BB
2
Giambattista Bodoni was a renowned typographer during the eighteenth century, known for his elegant typefaces and his spacious style. The material portrays a website and book covers as if he were alive and working during the twenty-first century while maintaining his characteristic style for elegance. The elements for the branding are his most prominent serif alongside European-inspired ornamentation. Ivy leaves frame his initials for the logo, and continue throughout the web pages. The same spacious design is used for the book covers. Font:
Bodoni 72
3
Ukiyo is an online resource for artists to learn how to paint with watercolor as well as share their work or buy supplies.. The site is themed with one of the most prominent art styles, East Asian sumie painting, and named with the Japanese word “Ukiyo,� which references a floating world as well as an avoidance of troubles; both suit watercolor through imagery and the meditative pursuit of the craft. Fonts:
Lato, light Abuget (abuget)
Welcome to Ukiyo
Ukiyo Watercolor Tutorials
Log In | Sign Up | Enroll
Ukiyo Watercolor Tutorials
Home
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Ukiyo
Intermediate
Experienced
Beginner’s Starter Kit
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Store
Add to Cart
Set inside a light but sturdy poplar box, our kit will hold your tools long after you have surpassed beginning. Select what wood stain you want before it enters your cart.
Included: 8 x 8 in. wood box 100 7.5 x 7.5 in. rice paper Windsor & Newton Sketchers Pocket Watercolor Palette (12 colors) 1 Japanese wolf hair brush (.75 in.) 1 Synthetic tapered brush (.5 in.) 1 Faber-Castell black ink pen (XS / .1 mm)
4
EXTRA is a lifestyle magazine with themed issues, this one being travel through the editors’ favorite locations. Minimal, elegant, and European, these elements produced the open and refreshing reading experience. Fonts:
Pistilli Raleway
Editors’ Note Wow, so here we are, lookin’ like a married couple when half of us are a college dropout and we are constantly arguing over what is better: a flat white or a cappuccino. You can answer that yourself after you read our Coffee Corner article this month: the Beans Needs, courtesy of one of our very special guest writers this month. (We know, we know. What a wonder it is to actually not be writing our own content, right? That has certainly been the best and work part about starting up our own magazine, but you take the punches and deal ‘em right back in strides, right?) So what are we ranting about this month? What we specialize in: living your damn life the way you want to be living it - putting the ‘dream’ into the synonymous category of ‘career’ and riding the caffeine buzz all the way there. Our specific specialty is travel. You asked. We are answering, so here it is: a wanderlusty edition of our favorite locations. Damon, of course, covers Paris and his latest find, La Campagne, while yours truly covers the best moments in Italy. Whether it is making friends with a kitty, capturing life with an old school disposable camera, or getting lost in a medieval city before finding the best damn bruschetta of your life, we are here to dish all the details and inspire you to live a lil’ bit EXTRA.
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Editor’s Note | Damon Dominique & Joanne Franco
Magazine.indd 2-3
Table of Contents Lifestyle | Dolce Far Niente (5) • 05 Ways to Keep Your Sanity (8) Top 10 Air Purifying Houseplants (13)
| Housekeeping
Traveling England | 5 Emerging London Artists You Need to Know (17) • Welcome to Borough Market | Traveling England (22)
Finding La Campagne a Paris (38)
| Traveling France
Traveling Italy | Rome & Sorrento (42) 10 Tweaks to Make You a Happier Person (48)
| Motivational
Why You Should Buy a Disposable Camera (54)
Coffee Corner | It’s the Beans Needs (52) Table of Contents
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4/12/18 19:17
FINDING LA CAMPAGNE À PARIS The 20th arrondissement isn’t known to be, ahem, spectacularly beautiful, but one day I decided to take a quick stroll around a neighborhood I kept seeing from my tramway stop at Porte de Bagnolet. What I would see everyday was a cluster of sometimes brick, sometimes stone buildings – charming, to say the least – that made me feel like I was both in the cobblestone streets of London and a small village somewhere in the French countryside.
But I was still in Paris. The thing with living in these hectic, yet exciting big cities is that sometimes all you want to do… is GTFO. We all know that leaving it all behind and moving to the countryside sounds great in theory, but let’s be real, we city people would be bored out of our minds after two days. So the next best solution is right in front of us: La Campagne à Paris. Tucked away in the Eastern corner of the 20th arrondissement are these two cobblestone streets perched up
38
away from the rest of the neighborhood. What was first built as a village of about 100 houses for the working class in the early 1900s has now, as you can imagine, completely priced a typical working class family…like way out of this corner of the 20th, where now real estate is mainly sold by word-ofmouth. Just outside the entrance, this ram welcomes you. Prepare your glutes. I cam across this sign that made me think I was trespassing (Ahem, I would have gone anyway). And then
this one across on the opposite corner of the street made me think I was not trespassing (Again, I would have gone anyway). I will make the hardest decision you will have to make in your twenty minute promenade easy: go both ways. The next best part of La Campagne à Paris: I was completely alone. Okay completely alone for ten minutes, then things, magical things, let me add, started to happen. Picture this: I’m walking down the street at probably 1mph trying to notice every little detail on every windowsill, every doorstop, every
Finding La Campagne a Paris· Damon Dominique | Traveling France
39
Photographs by Sevaynna Doss
Market is located underneath the elevated train tracks that lead into London Bridge Train Station.
I never thought I would be elbow to elbow with chefs like Jamie Oliver, the “Naked Chef,” while doing my weekend shopping, but here I am at Borough Market, and I see Oliver all the time. Sometimes he has got a camera crew in tow, but most of the time he is either packing boxes of vegetables into his BWM or carting around his towheaded young son. Regardless, we both gravitate to this open-air market, tucked away on a fouracre site on the south bank of the Thames River. The market was established in 1754 by an act of Parliament and has been serving up warm British fare and exotic delights ever since. While I am sure that Oliver schleps away obscure delights for his show, for me, these market visits are a part of survival. I live just two blocks away, and the Friday and Saturday market is a treat. The market might be a draw for chefs from London’s exclusive Savoy and Dorchester hotels, but the rest of Southwark is a little less cozy, and more than a few Londoners wouldn’t cross the river without a map and a bag of breadcrumbs. That said, it is well worth a savvy traveler’s time to cross London Bridge and wander through the stalls. On a rare sunny Saturday, the bells of nearby Southwark Cathedral ring off the concrete and blend seamlessly with the shouts of vendors and the roar of overhead trains. Borough
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Clayton Moore writes for Go World Travel Magazine, which covers world travel in more than 90 countries.
A nice first stop is “Maria’s Market Café,” a tiny greasy spoon run by the charming Maria Moruzzi, where the offerings include her legendary bubble & squeak (a fried mixture of potatoes and cabbage, so named either because of the sound it makes while cooking, or while digesting), steaming mugs of coffee and other means of post-pub recovery. Vegetarians will find several gardens of delight, including the vast selection at Turnips’ Fruits and Vegetables, where one of the staff periodically breaks out into thunderous but resonant bits of opera. In addition to potatoes, leeks and other roots, there are startling vibrant berries, apples and more alien fare like Chinese Dragon Fruit. Over at Tony Booth’s Mushroom Company, exotic mushrooms are selected with care by everyone from visiting tourists to hotel chefs from “The Ivy” and “Claridges.” Other sights include the wide range of pheasants, turkeys, geese and ostrich at Wyndam’s House Poultry, while several butchers like Wild Beef and the Ginger Pig cut beautiful slabs of lamb, beef and pork nearby. It is not uncommon to see whole boars and wild rabbits hanging out at the stands, waiting to be diced into dinner. Smoked streaky bacon from the market has a much richer taste, while Spanish Serrano and Joselito ham is sliced for you right off the bone. It all has an old era feeling.
Borough Market· Clayton Moore | Traveling England
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5
Why are only infants allowed to use wet wipes? This is the lifestyle Seventh Generation is seeking to tackle in this ad campaign: baby wipes for adults. Keeping things light hearted, cartoonish figures introduce the product with factual or inspirational statements about bathroom hygiene. The characters are meant to illustrate different people in contrasting walks of life; their bright colors deeper than traditional pastel baby colors. Fonts:
Indie Flower Raleway
Wet wipes for Adults Advertisement Campaign
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Spark Stationary is an online source of paper goods for businesses, entrepreneurs, or creative individuals. Included in the branding are three faux customers/examples of products. Spark’s branding is centered around the familiar concept of a light bulb symbolizing ideas, but with a twist. Simultaneously a fish bowl, the bulb represents another world of possibility. Fonts:
Southampton Lato
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Wanderer is an app for those with the spirit to travel and aims to make the quest easier. Channeling an aesthetic for the first travelers, the app opens with an aquatic image and uses the soft teals and blues throughout, alongside photography from around the world. The nav bar toggles between a flights search engine, transportation, events, as well as a forum where conversations may be found depending on the location or subject. Fonts:
Beyond the Mountains Lato
+
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Essence is a mail order tea brand that aims to live up to its name and the vast history of teas and herbs for consumption. Targeting all tea drinkers, the brand explores the concept of a tea stain, accentuating it through vibrant watercolor and metallic splatter. Fonts:
American Typewriter Lato
essence Teas & Herbs
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essence essence
Teas & Herbs Teas & Herbs
Irish Breakfast
Net WT 1.50 oz | 42g
Sevaynna Doss is a theater major turned graphic designer and she spends her other hours writing fiction, painting in watercolor among other mediums, and studying languages.
Thanks for viewing!