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These were the most searched beauty buys of 2021
THESE WERE THE MOST-SEARCHED BEAUTY PRODUCTS OF 2021
From viral favourites to wellness wonders, this is what we’ve been hitting *add to cart* on
KVD Foundation Balm, Boots, £29 | boots.com
Invisibobble: +302% increase in clicks
While this hair accessories brand has been around for some time, Stylight has seen an incredible increase in popularity since last year – presumably due to us spending a lot more time at home. The messy bun has become a staple!
KVD’s Good Apple Skin-Perfecting Foundation Balm: +569% increase in clicks
Kat Von D’s foundation balm has been going viral for its matte coverage, 100% recyclable packaging, and 40 different shades. It has definitely become a beauty favourite this year, with clicks increasing by a whopping +569% since the brand’s relaunch last year.
Invisibobble Original 3-pack Look Fantastic, £4.99
lookfantastic.com
High Shine Lip Gloss, Look Fantastic, £11
lookfantastic.com
While NYX is a well-loved brand in itself, one product in particular has taken the beauty world by storm this year – its Shine Loud long-wear lip gloss that comes in 18 shades and stays put for up to 16 hours with no sticky residue. As mask-wearing has been firmly on the radar, a sweat and waterresistant offering has been a life-saver. Jade Gua Sha, BeautyBay, £10
beautybay.com
Gua Sha: +400% increase in clicks
Say goodbye to dark circles and wrinkles and hello to a radiant complexion! That’s the promise of the Gua Sha stone which has been a hit on TikTok. Shopping platform Stylight has seen a +400% increase in clicks on the facial massage tools.
Toners: +37% increase in clicks
Toners have also become a musthave for skincare this year as a way to hydrate, soothe and even minimise pores! One of the most popular toners this year (with no sign of slowing down) has been Pixi’s Glow Tonic, with over 202K views on #pixiglowtonic on TikTok.
PIXI Glow Tonic 250ml, Look Fantastic, £18
