Severnside Housing CORPORATE PLAN 2014–2018
Excellent homes in thriving communities
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This Corporate Plan establishes a strong framework for Severnside and its subsidiaries to ensure their continued strength and development as we strive to address both the needs and aspirations of our customers, communities and stakeholders. Whilst our values and primary objectives remain unchanged, ensuring both continuity and solid foundations from which to grow, this Plan responds to the: Fundamental shift in the economic operating environment Severnside’s increasing financial capacity Ambitions of subsidiaries Financial challenges that Welfare Reform imposes Political uncertainty.
Severnside Housing
The 2014–18 Corporate Plan Explains Severnside’s purpose and ethos through our vision, ambition and values. Sets out what we want to achieve through the strategic objectives. Enables Severnside to identify and further develop the partnerships and alliances needed to deliver community and business priorities. Responds to changes being introduced through key national policy decisions and the continued economic recession. Builds on the achievements and learning to date. Enables us to plan our resources to deliver customer and business priorities. Captures the commitment of Severnside and its subsidiary companies to our customers, their homes and our communities. Ensures that every part of Severnside, our partners and stakeholders have a shared understanding of what we want to achieve and how we want to do it.
Corporate Plan 2014–18
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Our Values
Our Achievements
Integrity We will be honest, truthful and trustworthy with customers, partners and staff.
The period since the last Corporate Plan has seen Severnside take significant strides forward:
Accountable We will be open, transparent and responsible in and for all our actions.
successfully establishing a group structure
Fair We will act in an ethical manner, embracing and celebrating diversity and ensuring probity.
establishing a thriving market rent portfolio
attracting further financial investment of £¢£35m into the business reducing rent arrears to 0.6% acquiring our offices, and
Respectful We will treat customers, partners and staff with care and respect.
continued development of our digital inclusion and learning and skills programmes.
Effective We will deliver creative and innovative solutions.
These achievements have been recognised both nationally and locally with Severnside achieving a 4 star EFQM rating and British Safety Council rating, AWEC becoming CHAS accredited and a Stonewall Award for the most improved employer. In addition, the Digital Den and Learning Programme won the NHF Regional Community Impact Award and the Mayor of Shrewsbury’s Community Award.
Partnership We will work with customers and partners in a professional, efficient and supportive way to achieve our objectives.
Severnside Housing
Our Objectives Severnside’s corporate objectives for 2014–18 remain:
Customers Providing excellent customer service. Communities Contributing to the development of sustainable, thriving communities. Business Financially strong with knowledgeable, commercial and caring staff.
Growth The establishment of our group of local charities and businesses, working together and sharing knowledge and skills, was a major development for Severnside—one that is proving to be both fruitful and profitable, with AWE (electrical company) exceeding its first year targets. The steady investment to develop a high quality, strategically located market rent portfolio has resulted in a commercially managed collection of properties which enjoy first class management and repairs services and are in sustainable and desirable locations across Shropshire and Telford. These homes are attracting families and professionals who appreciate the peace of mind of renting from an established, accountable landlord.
The additional income stream derived from market renting is supporting a growing development programme of new homes which will accelerate during 2014–18 as a result of ££35m of investment from Canada Life. Severnside has partnered with Housing Plus and Stafford and Rural Homes to establish a new development consortium, S3, operating across Staffordshire and Shropshire, as a vehicle to develop understanding of the particular issues of our more rural communities and to attract additional public resources to support the development of new affordable homes.
Skills and Learning The award of Investors in People Gold in January 2012 perfectly demonstrates Severnside’s commitment and investment in its staff. As a major employer in the county, we believe that we have both the skills and responsibility to support and encourage our residents and local young people to learn new skills. Within the group and with the support of partners, we are providing six apprenticeships and six work placements—essential to give young people the necessary experience and skills to be able to start their working lives.
Corporate Plan 2014–18
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Our Learning Programme is in its fourth year and has grown to include a range of accredited courses that count towards Job Seekers Allowance. More than 450 people have been involved, met new friends and learned new skills. The Digital Den and the hubs are also a key element in helping residents to learn and access online services, prepare CVs, research and apply for jobs. It provides the equivalent of £2,000 worth of hours of free digital training every year.
Partnerships Severnside works closely with a large group of partners and we believe these relationships are mutually beneficial. Some of these partnerships are long-standing – unITe, SUSTAIN, the Prince’s Trust, Shropshire Council and some are a little more recent – Social Telecoms at the Digital Den, the S3 development consortium; all ensure that we are able to achieve more for our customers and communities and are critical to the delivery of the objectives in this Corporate Plan.
Severnside Housing
Customers Severnside is fortunate to have very many customers who generously give up their time to help the business: Resident Senate — work directly with our Board ensuring residents influence how we plan and deliver services. Customer Panel — work to improve the way our services are delivered, looking at new projects and how these affect the lives of our residents. Resident Inspectors — test and inspect existing services and delivery standards using a variety of measures. These may include mystery shopping and satisfaction surveys. Asset Management Tenant Involvement Group (AMTIG) — review tenders and specifications for our services. Grounds Maintenance Inspectors — inspect and assess grounds maintenance services delivered in their local area. Equality and Diversity Group — ensure we tailor our services to meet our diverse customer needs.
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Our Vision Excellent homes in thriving communities
Our Ambition To provide and maintain excellent homes, create opportunities and offer a range of services to build thriving local communities
Corporate Plan 2014–18
Objective 1 — Customers 8
Aim
High Level Measure
Supporting Measures
Date
Evidence
All customers’ needs and aspirations are fully reflected in our services and priorities
2015/16
Housemark results STAR survey results KPIs and Housemark Empathy Morgan & Lambert ORS STAR survey Complaints/ compliments Housemark KPIs Programme delivery Resident inspectors SAP ratings
(1) To deliver the excellent services customers want
Satisfaction with Severnside’s services achieves top quartile performance (Housemark) and overall satisfaction levels achieve 85% (STAR survey)
(2) To provide well maintained homes
Severnside Repairs are completed in continues to meet a timely and professional its Home Standard manner and to the customers’ satisfaction Local Offer including publish and deliver a ongoing compliance We programme of improvements with the Decent to customers’ homes with Homes Standard which they are happy Deliver the Affordable Warmth Strategy The lettable standard for all tenure types is achieved
2014/15 (quarterly review)
To encourage and support customers to influence customer facing policies, strategies and service delivery
2014/15 Quarterly As above
(3) To strengthen customer involvement and communication
Severnside Housing
The number of actively involved customers has increased to 5% and is representative of our communities. The range of communication methods is developed to meet the needs of varied and diverse customers The Senate is confidently reviewing performance, shaping policy and assisting the Board Data warehouse is used to identify and influence priorities and resource allocation
2014/15
2014/15 2014/15
2015/16
2014/15
STAR survey ASTAR register CSP Senate Resident inspectors Pillar and Tenants’ Handbook Use of communication methods Number of green papers to Board Data Warehouse influences 25% strategic decisions
Aim (4) To support the most vulnerable and isolated in our neighbourhoods
High Level Measure
Supporting Measures
Supported Emergency (out of hours) Housing Services services meet targets and are are delivered cost effective, ensuring staff with care and and customers receive the compassion and are help they need promptly economically viable Severnside supports the initiatives of partners to help the families most in need of assistance in our communities Suitable accommodation or adaptations are provided through close working with the support agencies SUSTAIN contract re-tender and/or develop an alternative delivery solution for our customers As the elderly population of Shropshire increases, develop a strategy that identifies the needs of our customers and opportunities and explores closer partnership Effective provision and Customers (5) To help signposting to a range of with debts are customers to money advice services given advice manage their Customers are helped to claim and support to finances and appropriate benefits prioritise and to understand Support and advice is given reduce debt and plan for regarding bank account Provide the impact of options appropriate and Welfare Reform Assists customers to access timely support services of a Credit Union and advice to our into work advice customers on the Provide Identify which customers will welfare reform be affected by Welfare Reform changes that Under-occupation measured affect them based on requirement to move Introduce and actual moves aiming for measures to 50% moves achieved in year counteract the impact of direct payments on the business Reduce under occupation for those customers who need / want to move
Date 2014/15 Quarterly
2014/15 Quarterly Ongoing
Evidence Contract KPIs Housemark KPIs County Disabled Facilities Group STAR survey Housing Older People Strategy
2014/15
2014/15
2014/18 2014/18 2014/18 2014/18 2014/18 2015/16 2015/16
KPIs Team & Contract performance Board reports Value of added benefits claimed 50 bank accounts opened by March ’15 50 referrals made to Credit Union by March 15 80% of referred customers successfully advised
Corporate Plan 2014–18
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Objective 2 — Communities 10
Aim (1) To encourage and develop greater individual and community responsibility
(2) To develop training, skills and employment opportunities for Severnside customers
High Level Measure The NiSA programme has been rolled out to an additional 20 communities and is making a demonstrable positive impact on those communities
Work with local schools, colleges and other partners to create, provide and facilitate learning opportunities, volunteering, work placements and apprenticeships To support and develop the Digital and Digital Inclusion initiatives
Severnside Housing
Supporting Measures
Date
Evidence
Reports on ASB reduce on our estates where NiSAs are in place Statistics evidence a reduction in reported crime in NiSA areas Either 5 Neighbourhood Forums/Groups or armchair residents are identified for their area annually. Estates are attractive, tidy and appealing Data Warehouse is populated and used to inform service priorities and evidence impact of NiSAs With partners, an annual programme of community activities has resulted in greater community participation and cohesion Local events are lively and residents are engaged in organising and attend Severnside to host or support 5 new apprenticeships per annum The Learning Programme delivers a range of courses to 300+ people each year Participate in one Princes’ Trust programme per annum Work placements and volunteering opportunities increase to 30 per annum
March ’15 Quarterly reports March ’15
NiSA outputs KPIs Complaints data ASB reports Estate walkabouts Resident inspectors Voids/ hard to let performance KPIs Event feedback forms
Open a second Digital Den Develop a digital inclusion strategy for Severnside customers Promote the Digital Den concept to other landlords Digital Den achieves its strategic targets
2014/15 2014/15
2014/18
2014/18
March ’15
2014/18 2014/18 2014/18 2014/18 2014/18
2014/18 2014/18
5 Number of apprentices KPIs Programme feedback 30 work placements etc per annum 90% of customers take up 100 Digital Den training hours delivered New Den opened in 2014/15 Promote to 12 landlords per annum
Aim
High Level Measure
To deliver the (3) To ensure that we operate Environmental in a manner that Strategy respects our To develop environment and deliver a and reflects Corporate Social Severnside’s Responsibility values Strategy To adhere to our Ethical Borrowing and Investment Policy Statement
(4) To develop health and wellbeing initiatives that benefit local communities and staff
Supporting Measures Maximise energy efficiency SAP ratings in housing stock to improve to an average of 75 Reduce premises water consumption by 50% from 5712m3 to 2856m3 Reduce waste to landfill from 300 tonnes per annum to under 100 tonnes per annum Reduce carbon footprint from 1620 tonnes CO2e in 2009/10 to 1387 tonnes CO2e Ensure that the CSR Strategy reflects Severnside’s responsibilities under the Public Services (Social Values Act) 2012
To develop and deliver an To collaborate action plan that promotes with appropriate a healthy organisation with agencies to tangible reductions in short promote health term sickness absence and wellbeing in External health and wellbeing our communities project agreed and delivered and be a healthy organisation for staff
Date 2014/18 2014/18 2014/18 2014/18
Evidence Annual progress report to Board re Environmental Strategy Action Plan delivery Annual Report to the Board
2014/18 2014/18
2014/18
2015/16
Reduction in sickness absence (detailed in People Strategy 2014–2017) Pulse Surveys Evaluation forms for customers
Corporate Plan 2014–18
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Objective 3 — Business 12
Aim (1) To maximise income
(2) To deliver high quality business performance
(3) To develop and acquire more homes
High Level Measure
Supporting Measures
Severnside Severnside’s Charitable develops alternative Foundation attracts additional income streams grant funding of £100,000 Andy Walters Electrical delivers profit forecasts in their Business Plan Andy Walters Contractors achieves the forecast VAT and unit rate savings in the Business Plan Sell central services to private clients
Date
Evidence
March ’18
Funding achieved
2014/18
Quarterly Management accounts Quarterly Management accounts
2014/18
2015/16
Rent arrears achieve top quartile performance
RIEN and Housemark membership/ 2014/15 benchmarking Quarterly
When inter-Group services and financial controls operate in an effective and timely manner
Review of costs and benefits of current pension arrangements All financial covenants are achieved Achieve annual 2% efficiency savings that are reinvested in line with business priorities Delivery of the IT Strategy ensuring robust IT contingency plans Maintain British Safety Council’s Accreditation (4 star) in Severnside and ensure health and safety arrangements across the group are appropriate
Development Additional private finance Programme sourced to fund development (2014–18) provides programme 347 new homes on Viability of HCA funding time and to cost. considered and approved by Board Forward programme of development units established Market rent portfolio increased by 100 units by 2018 (and effectively cross subsidising the provision of social housing) To build homes for outright sale Extend geographical coverage of market rent portfolio to reflect emerging employment
Severnside Housing
March ’14 Annually Annually March ’18 BSC Nov ’14
June ’14 April ’14 2014/18 2014/18
2014/18 2014/18
Housemark KPIs Group pension plan agreed Management accounts KPIs BSC accreditation Efficiency savings achieved (annual accounts efficiency register) VFM register Clearview monitoring and Business Review Funding secured Reports to Board Management accounts Year end report Quarterly development update Development Strategy and Quarterly development update
Aim (4) To ensure excellent governance
(5) To have skilled, motivated staff who are engaged with our business and customers
(6) To positively promote all members of the Severnside Group
High Level Measure
Supporting Measures
When the Group structure operates effectively and achieves individual and shared objectives
All statutory regulatory and registration responsibilities are complied with Training and support is provided to all Board Directors and Charitable Trustees to ensure they have the necessary skills to meet the needs of the business The Resident Senate is confident and effective in its interaction with Severnside Board When a Board succession plan has been developed for key positions, i.e. Chair Revision of IPR process Training Development of Corporate programmes give Training Plan staff the opportunity Bi-annual staff survey to improve and Refreshed induction process learn skills which When staff sickness levels have contribute to the reduced by 15% delivery of the pros and cons of a flexible corporate objectives The benefits package have been whilst developing fully explored the individual When an Executive Team succession plan has been developed Achieve positive media and communications with stakeholders, customers and the public about Severnside and other group members’ activities
Undertake a stakeholder survey 4 press releases per month Effective and timely use of social media Refresh tenant newsletter format Ensure all vans carry duel logos (AWEC and Severnside) New AWE website Link all group members’ websites Annual stakeholder events that achieve demonstrable benefits Influence local, regional and national policy development Regional Forum membership Conference attendance by Executive Team and Board Directors
Date 2014/15 & each year April ’15
Evidence HCA judgements Training plan delivered IPRs Green papers to the Board
Annual review April ’15 June ’14 Sept ’14 Sept ’14 July ’14 March ’15 Dec ’14 Dec ’14
Training feedback Staff survey IPRs KPIs When a decision has been made about implementing benefits to aid recruitment and retention
Survey complete and action plan developed KPIs August ’14 Quarterly marketing report/ KPIs April ’15 Stakeholder event feedback Jan ’14 NHF/CIH Oct ’14 July ’14 Quarterly Quarterly
July ’14 2014/18 Ongoing Ongoing
Corporate Plan 2014–18
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Aim
High Level Measure
(7) To Reduce costs demonstrate Utilise the and Group structure continuously effectively improve value Actively manage for money our assets
(8) To grow the business of the Group
Explore financial and operational viability of JVCs, i.e. gas Grow group structure to include additional local business partners of Severnside, i.e. decorators Explore merger opportunities Acquire stock from other RSLs Cleaning business launched successfully
Severnside Housing
Supporting Measures
Date
Deliver Group Tax Strategy Severnside Charitable conversion Profit sharing from commercial subsidiaries Active asset management to include review of garage and shop viability VFM Action Plan delivery Achieve year on year efficiency targets Achieve procurement savings of ÂŁ50k per annum Sharing services with partners
2014/15 2018
April proposal to Board on gas JVC
2014/15
Explore and promote opportunities
2014/18
Explore and promote opportunities Explore and promote opportunities Explore and promote opportunities
2014/18
Annually As required 2014/15 2014/18 2014/18 2014/18
2014/18 April ’15
Evidence Management accounts As per Tax Strategy Via budget setting Quarterly review by Board Management Accounts Management Accounts Management Accounts Board minutes
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Severnside Community Association LH4325. A company limited by guarantee. Company No. 04025816.
Severnside Housing
Corporate Plan 2014–18
If you would like more detailed information about Severnside and its corporate objectives, please contact: Sarah Boden, Chief Executive 01743 285040 sarah.boden@severnsidehousing.co.uk This document is also available in:
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Severnside Housing Brassey Road Shrewsbury SY3 7FA
01743 285000
www.severnsidehousing.co.uk
severnsidehousing
@severnsideha