B R E A k
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CONTENT ABOUT US NEW LOOK CULTURE INSPIRATION BRANDING
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ABOUT
“Bito” is the Japanese term of Beat. A tribe that free and believes themselves. Young and energetic group. These generation are enjoying their lives without thinking about their complications. They are fearless and embrace their freedom and expression who they are. They are off the rules. They express their feelings through music and hip-hop dancing and revel in their freedom the way they want. The brand Bito reflect the, confidence, energy, excitement, and power. These characteristics shows throughout branding and the collection. This is a gender neutral denim collection, which is was inspired by Sri Lanka heritage industry, fishing industry. This denim collection has its unique style of the ¬silhouettes, and the details from the inspirations.
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Music has been an important part of our lifestyles and culture, As long as human being has walked into this earth, each step of life beats to a different drum.
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Cultures are different form one to another. Different cultures use Different music for many sides of their lives such as for comfort for sports, for celebrations, for religious purposes, for energy, for relaxation, for learning, for sleeping and also for dances. Each person uses music for different reasons.
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c o n f idence e n e 12
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Music always connects with people, music reaches them and talk in ways that words simply cannot say. Music is representing what feelings sound like. Music expresses our emotions, it tells us a story and brings the characteristic out from us.
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Often times when people hear about Hip Hop/Rap music, they’ll paint a picture in their heads of black men cussing, guns, marijuana, lots of gold, and girls looking like prostitutes. Parents and teachers put an image in their kid’s head that Rap music is “bad”, and they don’t want their kids to be influenced by something that is negative. With the way Rap music is advertised in the US.
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HIPHOP
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But what people don’t know is that Hip Hop isn’t just a type of music, it’s a culture. It’s a culture full of original elements, and it’s also a place where people can show others what they’ve got and who they are.
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c o m f ortabl e
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Just like all of the other geniuses like Newton, Galileo, and musically Jimi, there are MCs that are geniuses too. What makes those guys remarkable compared to others are their strength and choice of words, and their flow, or the melody, of their rhymes.
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There is a whole Japanese Hip Hop scene that is growing bigger and bigger, Breaking is a term used for dancing, and most people know it as Break Dancing. Although Breaking has become a small part of the whole dance scene in Hip Hop today, it’s the first form of Hip Hop dances. This is probably the most popular form of Hip Hop in Japan today because it’s so easy to begin and watch.
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Hip hop dance was important to African American culture because it allowed them to create their own culture, their own music their own style. They are a contemporary urban dance movement. One can see the emotion and the “seriousness” in their movements. Hip hop dance is these people’s lives’ (“Flex Is Kings”).
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“After silence that which comes nearest to expressing the inexpressible is music.� Aldous Huxley
Music is a form of expression, not limited to any specific genre. Although this expression is not limited to one genre.
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Collection is inspired by the Sri Lankan heritage fishing industry. Mesh and the color are inspired by the fishing nets.
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The fishery sector has broadly contributing to the Sri Lankan economy. The coastal area is consisting 1500km2.
Sri Lanka has huge sea area for the fishing has been done in tanks and interior places of the country.
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In Sri Lanka fishing industry based on sea, rivers and tanks. Negambo, Kalutara, Beruwala, Bentata, Pasikudah, Kaludah, Mirissa, Weligama, Tangalla, Trincomalee, Batticaloa, Vankalai and Kilali are major fishing areas based on sea.
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S AMURA I
This creative piece of denim was inspired by the saron of the fisherman and samurai pants. The trouser made for comfort and easy to move.
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embrace the crazy
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