BRAND MANUAL
Š eZ Systems AS
BRAND MANUAL These guidelines describe the visual and verbal elements that represent eZ Systems’ corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. The eZ Systems brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized use of the eZ Systems name and marks.
CONTENTS INTRODUCTION PAGE 2 CORPORATE LOGO PAGE 4 TYPOGRAPHY & COLORS PAGE 8 CORPORATE PAGE 12
Brand Manual P: 2 - 3
© eZ Systems AS
CORPORATE LOGO
Brand Manual P:
THE FULL LOGOTYPE Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our eZ logotype – they have a fixed relationship that should never be changed in any way. The corporate logo is presented through the use of colors as well as shape and form. The two corporate colors are Orange and Black.
CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the logo. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and eZ logotype. Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.
Never be changed
“R” symbol always accompanies the logo. “e” written in lowercase and “Z” in uppercase.
The eZ logo should not be displayed below the minimum size.
MINIMUM SIZE
WEB 5mm
18px
14mm
50px
CLEARSPACE /2 x
1
/2 x
1
/2 x
/2 x
1
/2 x
1
/2 x
1
/2 x
1
1
/2 x
1
Brand Manual P: 4 - 5
THE LOGO USE
LIGHT BACKGROUND
DARK BACKGROUND
COLORFUL BACKGROUND
LIGHT BACKGROUND
Brand Manual P: 6 - 7
DARK BACKGROUND
5 mm
10 mm
Minimum Size: 5 mm x 5 mm
15 mm
LOGOMARK USAGE
COLORFUL BACKGROUND
THE PARTNER LOGO USE
DON’T
Š eZ Systems AS
TYPOGRAPHY & COLORS The Corporate Fonts Primary Font Font Hierachy The Corporate Colors
PRIMARY FONT MAVEN PRO
MAVEN PRO Light
A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G T g t
H U h u
I V i v
J W j w
K X k x
L Y l y
M Z m z
Regular
A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G T g t
H U h u
I V i v
J W j w
K X k x
L Y l y
M Z m z
Bold
A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G H I T U V g h i t u v
J W j w
K X k x
L Y l y
M Z m z
Light TYPE EXAMPLES
WHERE CONTENT MEANS BUSINESS To be used with all in uppercase for web headers
Regular & Medium
Where Content Means Business To be used for titles, subtitles and copy
Bold
Where Content Means Business Black
Where Content Means Business
Brand Manual P: 8 - 9
THE PRIMARY COLOR SYSTEM AND COLOR CODES
PRIMARY COLOR eZ Orange
PRIMARY COLOR SYSTEM Explanation: eZ has two official colors: Orange and Black(and Gray). These colors have become a recognizable identifier for the company.
Color Codes CMYK : Pantone : RGB : Web :
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
C0 M80 Y100 Coated 1655 C R232 G78 B15 #F05A22
COLOR TONES 100 %
80 %
60 %
40 %
20 %
THE GRADIENT Orange Gradient
PRIMARY COLOR BLACK
COLOR CODES CMYK RGB Web
: C20 M0 Y0 : R0 G0 B0 : #000000
COLOR TONES 100 %
80 %
60 %
40 %
20 %
THE GRADIENT Yellow Gradient
Brand Manual P: 10-11
K100
K0
COLORS ARE ONE OF THE MOST IMPORTANT THINGS TO TRANSFER A BRAND TO THE CUSTOMERS.
Š eZ Systems AS
CORPORATE The Company Letterhead The Company Business Card Booklet Flyer
THE COMPANY LETTERHEAD PARAMETER
Dimensions US Letter or 297 x 210mm
Weight 120g/m Uncoated white
Print CMYK
THE COMPANY LETTERHEAD Explanation: This shows the approved layouts with the primary elements of the eZ stationery system for the front of the letterheads. Usage: The letterhead will be used for all official communication that is going out of eZ Systems.
Brand Manual P: 12-13
THE COMPANY BUSINESS CARD
THE COMPANY BUSINESS CARD PARAMETER
THE COMPANY BUSINESS CARD Explanation: This shows the approved layouts with the primary elements of the eZ stationery system for busines cards.
Dimensions 3.5 x 2 inch
Weight 400g/m Uncoated white
Print CMYK
Roland Benedetti Chief Product & Marketing Officer 35 Meadow Street Suite 103 Brooklyn NY 11206 +1 (718) 971-9715 @seyyahil linkedin.com/
Usage: The business cards will be used for all official contact and communication of eZ Systems company. Insert the eZ letterhead and send your documents throughout the world.
roland.benedetti@ez.no www.ez.no
Brand Manual P: 14-15
BOOKLET / FLYER
THE COMPANY BUSINESS CARD PARAMETER
Dimensions 3.5 x 2 inch
Weight 400g/m Uncoated white
Print CMYK
EXAMPLES FOR BOOKLET
1
1) use it for the cover 2) the another option for the cover
2
WHY YOU SHOULD ATTEND EZ CONFERENCE The eZ Content Technology Conference is an annual conference where ideas are exchanged, connections are made, and business accomplishments are recognized. eZ Conference will bring together the largest gathering of member from the eZ community from around the world - from those who use eZ Publish, eZ Publish Platform or forthcoming eZ Platform and Studio, to the developers and designers creating online experiences. This year marks a special occasion, as this will be the first year the conference has traveled from its native home of Europe to North America. Hosted in the bustling and vibrant city of New York. This fall we will also be celebrating the newly released eZ Platform and eZ Studio, while exploring new possibilities for the platform. So join us for a week of celebration, talks, learning, networking and awards as we grow our community and conference into the future. eZ Conference will be held on November 3-5 at the chic Wythe Hotel in the trendy neighborhood of Williamsburg Brooklyn, located moments away from downtown Manhattan.
At Ez Conference You Will
WHAT’S HAPPENING AT EZ CONFERENCE? At the eZ Content Technology Conference there is something for everyone, with excellent speakers, industry experts and innovators holding sessions throughout the week. Here is what you can expect.
Keynote Speakers The eZ Conference will have keynote speakers closing out each morning and afternoon session, with four in total. Learn from some of the brilliant minds in our industry today as they share their insights and knowledge.
Track Speakers From case studies and industry insights to business strategy and execution, throughout Wednesday and Thursday’s schedule attend speaker tracks from eZ partners, clients and users.
Workshops (Conference + Workshop Pass Only) On Tuesday and Wednesday morning, with a purchase of a conference + workshop pass, you are able to attend our technical and business workshop sessions. With the help and guidances of workshop trainers, immerse yourself in a topic and come out learning something new. *Workshop duration is between 1.5 to 3 hours
- Learn the latest - and upcoming - improvements to eZ Platform and eZ Studio - Network with the innovators in the Symfony and eZ community - Expand your knowledge through speakers and workshops and be introduced to new ideas and strategies - there is really something for everyone!
Make A Splash At Ez Conference - Have your company sponsor eZ Conference email conference@ez.no with subject header “Sponsorship Opportunities” - Share your knowledge and become a speaker or workshop leader at eZ Conference email conference@ez.no with subject header “Speaker Opportunities”
Make A Splash At Ez Conference
EZ Awards To close out the conference, eZ will be awarding those who made a difference in the eZ Community. Join us for a night of recognition, celebration and a few surprises
And Much More From networking lunches, drinks overlooking the city skyline, to impromptu nights out in the lively neighborhood of Williamsburg, there is much more going on outside of the conference that you can take advantage of - after all it’s New York City!
- Receiver Permission from Your Boss - Purchase Your Conference, or Conference + Workshop, Passes - Reserve Your Flight - Reserve Your Hotel Room - Learn about the fun activities, restaurants and destinations surrounding eZ Conference
Now Let’s Get Started!
Brand Manual P: 16-17
Š EZ SYSTEMS AS
WE LOVE THAT BR AND.
CONTACT
DOWNLOAD
For any question, please email: marketing@ez.no
Download brand assets: ez.no/brand