Portfolio by Sezen Smrdelj

sezen smrdelj

hi, iâ&#x20AC;&#x2122;m sezen and i enjoy all things design. i like to express my creativity through drawing, painting, reading and researching all manner of things i find aesthetically pleasing. this usually includes modern, minimal designs like those of mies van der rohe and the vignelli canon, iâ&#x20AC;&#x2122;m an avid film fanatic who will watch any horror movie, and a serial rewatcher of quentin tarantinoâ&#x20AC;&#x2122;s suite of films. i love fashion, monochrome and simplicity, and forcing these aesthetic preferences on the spaces around me. please enjoy perusing the fruits of the past five years of my labour.

Myself is fabricated, an aberration. I am a noncontingent human being. My personality is sketchy and unformed, my heartlessness goes deep and is persistent.

graphic booklet

Pictured here are excerpts from a graphic booklet I produced for a task at Deakin University that was inspired by a novel of my choice. I chose to depict Bret Easton Ellis’ ‘American Psycho’ with references to imagery from director Mary Harron’s film. I utilised a range of media and computer aided design to produce my finished booklet, including ink splatter which I subsequently manipulated in Adobe Illustrator to create the booklet cover. I was satisfied with the finished product and felt it stayed true to the style of the novel and film, however, there are certain aspects I could have improved in retrospect. If I was to redo the booklet now, I would give greater consideration to the typography as a whole to emphasise the quotations I used and what I wanted these to convey.

AMERICAN PSYCHO

ink on canvas

An artwork I produced at home using inspiration from another piece by Agnes Cecile, an artist who produces watercolour works. I created this piece on canvas using ink, fineliner and pencil with techniques that I developed through exploration with inks during VCE. This piece is a personal favourite of mine because of the muted use of colour achieved through the inks and their dilution. Although I do not usually gravitate towards colour and tend to prefer a more monochromatic palette, I quite like the way that these colours work and blend together.

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An exploded isometric drawing of a concept for a public library in Melbourne. This piece was part of an assignment I was required to do as part of one of my architecture design studio subjects at The University of Melbourne. My design focused on eliminating the perception of libraries as inacessible spaces only used by academics and students, thus hopefully alleviating some of the anxiety felt by people in libraries. This isometric features abstract and concrete information and shows floor plan, circulation and programmatic division of the space.

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calendar

In this brief for an assignment in the Bachelor of Visual Communication Design at Deakin University, I was tasked with creating a calendar and symbols representing each season. I was inspired by Pantone chips and their recognisable and simplistic design. Using colours and shades commonly associated with each season, I elected a minimal style for my calendar as is my aesthetic preference. The outcome is a calendar I would proudly display in my home.

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axonometric detail

Pictured here are two work-in-progress scaled axonometric detail drawings of constructed buildings in Melbourne. These formed part of assignments in a construction design subject in The University of Melbourneâ&#x20AC;&#x2122;s Bachelor of Environments. These drawings required detailed interpretation of architectural, structural, civil and geotechnical drawings alongside photographs throughout the construction process to produce accurate, as-built drawings. The interpretation of all of these documents at once and the application of this information into an axonometric was highly challenging, but very informative in learning about minute details of construction. The subject demostrated the practicality and constructability of paper architecture in the discrepancies between documents and construction photographs.

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PETCUBE: a

This collection of products from Petcube aim to keep pets out of trouble when they are left unsupervised and could possibly be a useful tool for dog owners whose dogs show symptoms of stress-related behavioural problems or separation anxiety. Fig.1

is my dog feeling stressed?

Petcube Camera, is a camera that allows pet owners to observe their pets when they are away from home. Petcube has the abili ty to allow owners to not only watch, but to interact with their companion animal through an inbuilt microphone and laser toy, all from the comfort of their smartphone.

Stress can present itself in dogs through an array of symptoms including vocalisation, elimi nation, destructive behaviour and overactivity (Voith & Borchelt, 1985). These symptoms can become apparent when dogs show behaviours including: o Excessive barking, whining and howling o Urination and defecation o Chewing and digging (these behaviours can also have health and safety implications) o Jumping and overexcitement during greeting o Attention-seeking behaviour (including destructive behaviour)

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why is my dog stressed?

what is petcube? Petcube is an interactive device that connects people with their pets using tech -

tion video in order to provide owners with the best possible quality so as to not miss a moment when they are away from home and their pet. Petcube Camera evolved into an array of complementary products to include more advanced abilities; these include night vision technology, motion and tion of Petcube Bites, a device that can release treats to your pet remotely from the Petcube Care smartphone application.

Dogs may become stressed for a variety of but are not limited to: o o o o o o o o

Lack of exercise Frustration Being left alone Loud noises Unfamiliar people New home and/or surroundings Change in environment Change in routine

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how petcube can help In some cases, dogs may display certain symp toms of stress immediately prior to the depar ture of or whilst their owner is absent. Sepa ration anxiety in dogs is a condition pres ent in dogs only when their owner is not present, in a response to a perceived threat (Ogata, 2016). Petcube Camera and Petcube Bites could present as invalu able tools for owners with separation anxiety. The twoway microphone can act as a positive tool for interacting with your dog when you are absent and your pet is displaying favour able behaviour. The products can aid in positively reinforcing favourable behaviours in dogs through associating the encourage these positive feelings in your dog. It is essential that Petcube is used responsibly by owners so as not to replace time spent at home with your pet. Physical interactions form a majority of advised training to reduce stress and stress-related behaviours in dogs, thus empha sising these interactions’ importance and value for your dog’s and your own welfare. Ogata, N. (2016). Separation anxiety in dogs: What progress has been made in our understanding of the most common behavioural problems in dogs?. Journal of Veterinary Behavior: Clinical Applications and Research, 16, 28-35 Voith, V.L., & Borchelt, P.L. (1985). Separation anxiety in dogs. Compen dium, 7, 42-53. Fig. 1. Petcube camera. Sourced from www.petcube.com Fig. 2. Labrador retriever. Sourced from www.puphome.com

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flyer design

This project formed part of an assignment for a breadth subject about companion animal biology that I undertook at The University of Melbourne. I was tasked to prepare an academically referenced piece that focused on an issue relating to companion animals and a product available that might alleviate this issue. I was then asked to present this piece graphically in the form of a flyer that might appear in a veterinarianâ&#x20AC;&#x2122;s office. I was highly satisfied with this piece and received first class honours. I felt my graphic communication was clear and effective whilst remaining aesthetically pleasing.

DIAGNOSTICS

logo design

Pictured here are iterations of a logo design I was asked to complete for a client within the pharmaceutical industry. The first two designs displayed were at the beginning of the design stage, with the client having provided me a plethora of imagery that they wanted included in the design. I found the design to be too convoluted, but completed my clientâ&#x20AC;&#x2122;s request and provided them with my opinions on its weaknesses. The final product is pictured at the bottom of the page following close collaboration with the client, their marketing team and myself after multiple iterations and refinement of the design. The logo is now pictured across the companyâ&#x20AC;&#x2122;s website.

shifting stars

Pictured are final presentation photographs for a digital design and fabrication subject in the Bachelor of Environments at The University of Melbourne. The brief tasked us with designing a ‘second skin’ that acted in some way with one’s personal space. For this final assignment, I received first class honours. This subject challenged me as a designer in learning methods of fabrication and the practical (and usually impractical) application of conceptual design. Further, it is a project where I was forced to reassess my response to the brief when the design did not perform its intended purpose to deter people from entering one’s personal space and rather attracted people with its interesting form.