SF Apartment Magazine October 2023

SF APARTMENT magazine

San Francisco Apartment Association Office

265 Ivy Street San Francisco, CA 94102

Tel 415-255-2288 Fax 415-255-1112

Email memberquestions@sfaa.org

Web www.sfaa.org

SFAA Staff

Executive Director Janan New Deputy Director Vanessa Khaleel

Education Specialist Stephanie Alonzo

Government and Community Affairs Charley Goss

Marketing Lara Kisich

Member Services Gershay Castaneda

Member Services Maria Shea

Accountant Crystal Wang

SFAA Officers President J.J. Panzer

Vice President Robert Link Treasurer Jim Hurley

Secretary Kent Mar

SFAA Directors

Eric Andresen, Honor Bulkley, David Gruber, Neveo Mosser, Chris Bricker, Bert Polacci, James Sangiacomo, Dave Wasserman, Paul Gaetani

VOLUME XXXV, NUMBER 10 OCTOBER 2023

Published by San Francisco Apartment Association

Publisher Vanessa Khaleel

Editor Pam McElroy

Art Director Jéna Safai

Production Manager Cameron Shaw & Stephanie Alonzo

Tel 415-255-2288

Web www.sfaa.org

SF Apartment Magazine (ISSN 1539-8161) Periodicals Postage Paid at San Francisco, California and at additional mailing offices. POSTMASTER: Send address changes to the SF APARTMENT MAGAZINE, 265 Ivy Street, San Francisco, CA 94102.

The SF Apartment Magazine is published monthly for $84 per year by the San Francisco Apartment Association (SFAA), 265 Ivy Street, San Francisco, CA 94102. The SF Apartment Magazine is not responsible for the return or loss of submissions or artwork. The magazine does not consider unsolicited articles. The opinions expressed in any signed article in the SF Apartment Magazine are those of the author and do not necessarily reflect the viewpoint of the SFAA or SF Apartment Magazine. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal service or other expert assistance is required, the services of a competent person should be sought. Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by the SFAA, express or implied, of the advertiser or any goods or services offered. Published monthly, the SF Apartment Magazine is distributed to the entire membership of the SFAA. The contents of this magazine may not be reproduced without permission. Publisher disclaims any liability for published articles. Printed by Printing Partners Copyright @2023 by SFAA.

Protect Property Rights

The California Apartment Association (CAA) is ramping up its campaign to fight the next anti-housing rent control measure headed for the statewide ballot.

The measure, bankrolled by the AIDS Healthcare Foundation (AHF) and its president, Michael Weinstein, qualified for the November 2024 general election ballot and seeks to repeal the Costa-Hawkins Rental Housing Act of 1995, California’s most important rental housing protection law.

In response, CAA has reactivated Californians for Responsible Housing, the same campaign committee that successfully defeated Weinstein’s previous two radical rent control measures, Propositions 10 and 21. To support the committee, CAA has hired a cadre of seasoned pollsters, campaign consultants, legal advisors, and media relations specialists.

Concurrently, CAA is sponsoring a separate ballot measure aimed at preventing Weinstein from misusing taxpayer dollars on future rent control campaigns or other political ventures unrelated to the core mission of the AHF. It would mark a substantial shift for Weinstein, who’s funneled upward of $100 million to political ventures in recent years, according to Politico. He’s also vowed to continue bankrolling statewide rent control measures until one passes.

Weinstein’s “Justice for Renters Act” would empower cities and counties to impose strict rent control on all apartments and single-family homes and abolish the state’s existing ban on vacancy control. Vacancy control prohibits rental housing providers from adjusting rents to market rates when a tenant moves out. Such a policy leads to property deterioration and stifled investment in housing.

CAA’s statewide initiative, the Protect Patients Now Act, would impose safeguards to prevent the AHF from misspending taxpayer dollars that should be spent on patient healthcare. The Protect Patients Now Act provides that, should the law be violated, the offending organizations could face severe repercussions, including potential investigations and loss of federal funding.

CAA’s dual campaigns aim to defeat both Weinstein’s current rent control measure and prevent him from misusing taxpayer dollars to fund rent control campaigns in the future.

For more information or to get involved, visit protectcapatientsnow.com

The above content was provided by the California Apartment Association.

Save on Your Water Bill

The San Francisco Public Utilities Commission (SFPUC) announced their Green Infrastructure Grant Program (sfpuc.org > programs > grants > green infrastructure grant) is now accepting applications for the fall 2023 grant cycle.

Large properties, such as apartment buildings, may be eligible for grants of up to $2 million per project. This program specifically funds the design and construction of green stormwater infrastructure on large public and private properties, with the goal of reducing stormwater runoff while delivering public benefits that enhance the quality of life for all San Francisco residents and business owners. Project types can include permeable pavement, bioretention, rainwater harvesting, rain gardens, and vegetated roofs. Projects must capture stormwater runoff from at least 0.5 acres of impervious surface. Applications for the fall 2023 cycle are due no later than Monday, October 30, 2023.

CAA is sponsoring a measure to prevent the upcoming 2024 attack on Costa-Hawkins.

in the Mission

Units in Portola $995,000

Units in Alamo Square $2,500,000

in Noe Valley $2,190,000 3 Units in the Inner Sunset $2,350,000

Units in the Richmond $2,000,000

Units in Haight Ashbury $1,725,000

Units Lower Pac Heights $2,150,000

Units in NOPA $3,562,500

Units in Nob Hill $1,150,000

Units in the Richmond $1,450,000

Units in Parkside $1,450,000

4 Units in the Richmond $1,995,000

SFAA TROPHY AWARDS

SAVE THE DATE!

Mark October 26, 2023, on your calendar for this year’s big event. The awards show will take place at the St. Regis Hotel in San Francisco.

The Trophy Awards honors the firms, employees, and properties leading San Francisco’s Rental Housing Community. Purchase tickets at sfaa.org/events. See page 61 for more information, including sponsorship details. You can also email sfaatrophyawards@sfaa.org

And don’t forget to nominate your favorite industry professional. You can also nominate yourself—no need to be modest! Send nominations to sfaatrophyawards@sfaa.org.

Additionally, on July 1, 2023, the SFPUC introduced a new stormwater credit program (stormwater.sfpuc.org/home) for customers who capture stormwater on their property using green infrastructure. These stormwater credits are a great way to lower your monthly sewer bill while helping protect our environment.

For information and to apply for stormwater credits, programs, rebates, and incentives to help you save money, visit stormwater.sfpuc.org.

As increasingly intense storms put additional pressure on San Francisco’s sewer system during severe rains, the SFPUC is committed to supporting green infrastructure to help alleviate the burden on our local public health systems while greening neighborhoods and delivering public benefits.

Full-Day In-Person Class for Certification

SFAA is offering a full-day in-person class that counts toward CCRM continued education.

The Lead RRP (Renovation, Repair, and Paint) course is scheduled from 8:00 a.m. to 5:00 p.m. on November 16 and is recommended for rental owners, property managers, and maintenance employees. The class is for those looking to renew their certificates and those earning their certificate for the first time.

The class will be held at the Jewish Community Center at 2300 California Street.

For more information, turn to page 67 or contact Maria Shea at 415-255-2288 x110 or maria@sfaa.org

Electronic Leases

Transitioning from printed leases to electronic leases has a variety of benefits—and we encourage you to make the change! E-leases streamline operations, enhance the tenant experience, and ultimately prevent landlords from future headaches.

E-leases offer a convenient and paperless process, allowing landlords to draft, share, review, sign, and access leases online. This eliminates the need for physical paperwork and reduces the risk of lost or damaged paper leases.

Electronic signatures allow landlords and tenants to sign agreements remotely, eliminating the need for in-person meetings and accelerating the leasing process. This is particularly advantageous for attracting and accommodating tenants relocating from different areas or those with busy schedules.

Not to mention, moving to e-leases reduces paper consumption, ink usage, physical filing systems, and transportation-related carbon emissions.

SFAA’s 2023 Residential Tenancy Agreement is available digitally to members only. To access it, visit sfaa.org > Resources > Online Lease Access

SFAA Office Update

SFAA’s office is open Monday through Friday. Members are welcome to come into the office to pick up rental forms or

for counseling services between the hours of 10:00 a.m. and 5:00 p.m. Because SFAA’s staff is currently on a hybrid inperson/work-from-home schedule, please call the SFAA office to confirm your lease order, and make an appointment for counseling whenever possible.

All SFAA staff members are available to assist you every day of the week. Rental forms can be accessed online at sfaa.org. The best way to have your questions answered is by calling the office at 415-255-2288 and, if needed, selecting a staff member’s extension. Questions can also be submitted via email to MemberQuestions@sfaa.org

And just a friendly reminder, timely payment of membership dues is the best way to help the association help you.

Golden State of Mind

written by CHARLEY GOSS

As the director of government and community affairs for the San Francisco Apartment Association (SFAA), I am honored to share with you our organization’s unwavering commitment to advocating for the rights and interests of San Francisco’s vibrant rental housing community. I also want to take this opportunity to counter the narrative that San Francisco is a dying, failing city. While our city and our current rental market certainly have their difficulties, I’m optimistic about our city’s future. With civic pride, volunteerism, and advocacy, I believe that we, as SFAA members, can contribute to help the city that we love recover, reprioritize, and rebound.

Helping San Francisco Rise Again

It’s by no mistake that San Francisco’s city flag depicts a large-scale image of a phoenix rising from reddish-gold ashes. Through the Gold Rush and fires and earthquakes and modern boom-and-bust-eras, San Francisco has always been a city that has navigated the depths of extreme hardships and ridden the waves of immense prosperity and success.

Between the closures of prominent businesses, the doom-loop narrative

of a spiraling downtown, a drug and homelessness epidemic that is now present in nearly every residential neighborhood, and a rental market that hasn’t recovered post-COVID, it can be difficult to ignore the hardships that San Francisco is currently facing. But it’s also important not to overlook the assets and attributes of San Francisco that we get to see and benefit from every day: incredible natural beauty, a prime location, and an economic sector that attracts new tenants and businesses from across the country, historic and unique architecture, a second-to-none public parks system, and a rich civic history and culture.

We are all members of the San Francisco Apartment Association because at one point or another, we or our families chose to invest in rental housing in San Francisco. It’s important that we, as property owners and residents, continue to stay invested in the progress and future of San Francisco; that we support and help the City we love rebound and collectively aim to address and overcome the hardships of our time here and now.

That continued investment in San Francisco’s recovery, both as a city and as an economy, can come in many different ways. It can mean continuing

to operate and maintain your building with pride of ownership. It can mean supporting local businesses and causes to aid a stronger local economy, supporting vibrant neighborhoods that attract tenants. It can also mean getting involved politically, supporting and volunteering for candidates and causes that share our priorities and vision for the San Francisco of tomorrow.

I feel strongly about that last point: supporting candidates and causes that share our vision is one of the ways we can contribute most dramatically toward helping our city rise from the proverbial ashes once again. Despite some of the negativity around crime and homelessness that has dominated national headlines recently, it’s important that we recognize the progress that has been made, that we continue to push forward and build on our successes.

A few recent examples: during COVID, San Francisco residents were frustrated with an SF Unified District School Board that was more focused on renaming our public schools than getting students back into those schools. This type of dysfunction and misplaced priorities is emblematic of what has gone wrong in San Francisco (particularly the misplaced priorities of many of our elected officials) in recent years. In response, SFAA worked with a broad coalition of advocacy groups and activists in support of a successful effort to recall three School Board members.

I believe in San Francisco’s future. Let’s help our city recover through political support and advocacy.

Shortly thereafter, residents were sick of a perceived soft-on-crime approach from former District Attorney Chesa Boudin, and the real-world impacts of that approach: parking spots littered with broken car windows, locked-up products at our pharmacies, and open-air drug dealing and drug use on some of our most prominent streets. In response, SFAA and its board of directors supported a successful push to recall the district attorney. In the following election season, SFAA helped get the interim appointed District Attorney elected to a new term, who we hope will succeed in restoring order and safety to our streets.

Over this period, residents had become largely disillusioned with San Francisco’s leadership, exhibited by a lack of effectiveness and misplaced priorities at the Board of Supervisors, San Francisco’s legislative branch that has historically operated with varying levels of antagonism toward our community of rental housing providers. In November 2022, SFAA and its coalition succeeded in helping get more moderate (rational) voices elected to the Board of Supervisors in critical districts: Joel Engardio became the first candidate to unseat an incumbent Supervisor since San Francisco switched to district elections more than twenty years ago, and Matt Dorsey was able to win by an impressively large margin over a candidate who held the endorsement of the local Democratic Party and a majority of the elected officials citywide.

My intention in bringing up these recent examples is to show that with effort, purpose, and direction, San Franciscans can help our city course-correct. We can identify our city’s shortcomings and hardships, and with action and intention, we can help elevate our city to new heights— not unlike our flag’s phoenix.

Progress is incremental and can be hard to identify. But each of the above successes is an example of progress. Today, most residents aren’t happy with what’s happening in our city. That sentiment, discussed online, at the coffee shop, or at the farmers’ market, is causing a shift in

policies and priorities that I believe we can be hopeful about. I also believe that it provides SFAA as an organization (and us as SFAA members) with an opportunity to contribute to San Francisco’s progress, its rising from the ashes, and the new citywide policies and priorities that will help us get there.

We’re already seeing a shift on a few main issues that I believe are closely intertwined with San Francisco’s livability in addition to its rental market: Residents in San Francisco want to feel safe, to have clean, safe streets in every neighborhood. Years ago, there were cries and budget proposals to defund the SF Police Department. This year, City Hall made sure to fully fund SF Police staffing and overtime pay for its existing officers. For the first time in several years, the SFPD’s most recent police academy was full. Residents have had enough with perceived lawlessness, and the city is responding accordingly. Again, progress is incremental, but I believe this new priority is reflective of the City evolving and attempting to rise.

Homelessness has long been an issue in San Francisco, but tent encampments are more of a mainstay of the past eight-orso-years. However, they have become so widespread and oftentimes problematic that residents aren’t content with the status quo, forcing a shift in priority and policy at City Hall.

Just weeks ago, I attended one of the largest and most organic political rallies I’ve seen in San Francisco: Residents of all races and all walks of life rallied outside the Ninth Circuit Court of Appeals before a hearing on a lawsuit between the City and County of San Francisco and the Coalition on Homelessness. As City leaders have tried to address street encampments in response to resident complaints in recent months, they have been prohibited from doing so by a lawsuit from the Coalition on Homelessness and a subsequent injunction issued by the Court of Appeals. Seeing hundreds and hundreds of residents on display to protest the injunction, demanding change, is yet another example of how

San Franciscans are working together to address the city’s failures through activism and action.

As we look forward to 2024, I believe we all have a rare opportunity to push the city toward new priorities and policies that will aid its recovery and make the city more livable for everyone. In turn, I believe these efforts will also help our rental market recover. 2024 is a significant election year, which will provide a forum for residents to voice their support for change, and progress on our civic failures. Six of the eleven members of the Board of Supervisors will be up for election, providing a unique opportunity to build on the incremental electoral successes of the past couple of years. Undoubtedly, local voters will be asked to approve or deny a host of ballot measures as well.

SFAA staff and Board of Directors are currently going through the vetting process for candidates who have a new vision to help San Francisco rise from the ashes and address its current failures. When the time comes, it’s important that we “answer the call” from SFAA and support the candidates, issues, and priorities that SFAA endorses. This means volunteering our time, making contributions where we can, and educating our family and friends about the issues that are important to us and the candidates that share our vision for a future San Francisco that actively addresses its shortcomings instead of overlooking them.

Now is a pivotal time for San Francisco’s rental housing community to have a hand in shaping the future of San Francisco through political support and advocacy. It’s one of the easiest and most effective ways we can support our city to help it rise from today’s challenges.

I believe in San Francisco’s future, and I believe that we can help the city fulfill its full potential once again.

Charley Goss is the SFAA director of government and community affairs. He can be reached at Charley@sfaa.org.

Word to the Wise

written by SCOTT GOERING &

Back in the 1970s, a catchy pop song declared, “Communication is the problem to the answer.” At the time, I wasn’t sure what that meant, but I figured it meant that communication could solve many problems. Later, I argued with a friend who said the actual lyric was, “Communication is the problem to be answered.”

We obviously had a communication problem.

While I’m still unsure of the definitive lyric or its precise meaning, one undeniable truth emerges when considering the interplay between San Francisco landlords and tenants: effective communication—the conduit of understanding and connection— takes center stage in preventing and resolving the inevitable issues that arise in the dynamic realm of landlord-tenant relationships.

Effective communication is more than a tool; it’s an investment requiring little money upfront that pays enduring dividends. While technological tools and legal frameworks have merits, mastering effective communication is your most potent, cost-effective asset.

Quality of Communication

Effective communication transcends a one-sided narrative, thriving in dialogue and engagement. It’s tempting to think that merely going through

the motions of notifying someone about an upcoming event qualifies as communication. But effective communication extends beyond mere notification, ensuring the intended recipient not only receives the message but also comprehends and acknowledges its content. For example, emails or text messages provide a way to communicate without going so far as having a face-to-face meeting. However, asking for acknowledgement of receipt of said email or text message helps ensure your message has “landed.”

Some people mistake the amount of communication for the quality of communication. Giving notice is good, so giving lots of notice must be great, right? Not necessarily. Just because communication is voluminous doesn’t mean it’s impactful. Think of a time when you signed up to get email alerts for the delivery of a package. Some carriers give updates SO frequently that recipients start to ignore them. The communications no longer make an impact.

Look for opportunities to exercise the following for effective communication:

Clarity in Writing: Make expectations crystal clear through well-documented communication. Get signed agreements or acknowledgments to ensure your message has landed and registered.

Speak Their Language: Tailor communication to your audience. Avoid confusing jargon. Keep it straightforward and relatable.

Reading Between the Lines: Pay attention when meeting face-to-face. Listen to words and watch body language. Often, what’s left unsaid speaks volumes.

Ask If They Have Questions: After sharing information, ask tenants if they have questions or concerns. Let them know how they can follow up with you if questions arise, creating an opportunity for dialogue.

Picture this Scenario

A landlord, Mark, notices a pattern of late rent payments from a tenant, Lisa. Mark decides to address the issue and ensure they’re on the same page.

1. Clarity in Writing:

Mark sends an email to Lisa outlining the payment schedule and expectations that he and Lisa previously discussed over the phone. He emphasizes the importance of timely rent payments for both parties. He asks her to acknowledge receipt of the email.

2. Speaking Their Language:

In the email, Mark refrains from using complex financial or legal jargon. Instead, he explains things in a simple, relatable manner, focusing on the impact of on-time payments for maintaining a positive living environment for everyone in the building.

3. Reading Between the Lines:

During a subsequent face-to-face meeting, Mark notices Lisa’s body

CHELSEA KAPLAN

Landlord-tenant communication can be your greatest asset. Read on to learn how to improve it.

COLUMN DO THIS; NOT THAT

language—she appears uneasy. He listens closely as she mentions that management at her work has changed, causing delays with bookkeeping and her paycheck. While she doesn’t explicitly say it, Mark senses financial stress is affecting her.

4. Ask If They Have Questions

At the end of their conversation, Mark asks if Lisa has questions or concerns about what he shared. Lisa asks Mark how best to communicate with him if her paycheck is late again and what is possible in that situation, allowing them to proactively discuss and make agreements around it.

Mark can now feel confident his communications with Lisa have landed. Further, he now better understands Lisa’s situation and can adjust further communication accordingly.

Seems common sense, right? Yet, sometimes, the most straightforward communication fails to get one’s message across.

Next Level: Mirroring and the Demonstration of Understanding

Despite your best efforts, some tenants may not “get it” because they already have another narrative in their heads, obstructing them from accurately hearing you. For example, imagine explaining the upcoming maintenance schedule to your tenant, detailing the dates and nature of the work. However, the tenant might be preoccupied with recent noise issues in the building, so when you discuss the maintenance, they subconsciously filter your words through their frustration about noise, hindering their ability to fully absorb the maintenance details.

The display of understanding (otherwise known as empathy) may hold the key to breaking through this communication barrier. Displaying understanding is simply paying close attention to what someone is saying (or not saying) and accurately reflecting their thoughts and feelings back to them.

This may seem counterintuitive. After all, you’re trying to get your point across

to the tenant; their problems are a different issue. But tenants have thoughts and feelings, too, and are sometimes so wrapped up in their experience that it’s difficult for them to understand anything you say accurately (let alone respond in a way that is helpful). Therefore, you must take the initiative to understand what is going on with the tenant. This involves the following:

Asking Questions for Better Understanding

Such questions are meant to be supportive to the tenant. They shouldn’t be perceived as an interrogation or attack. It may help to tell the tenant that you’re just trying to understand. Also, be careful not to ask a lot of questions at once, and make sure your tone is friendly and inquisitive.

Empathically Reflecting that Understanding Back to the Tenant

This is more than simply saying, “I understand.” You need to show (“display” or mirror) the person’s thoughts and feelings back to them. Something magical happens when a person hears their thoughts or feelings come out of another person’s mouth. It’s as though the tenant’s brain tells them, “You can let your guard down a little more; this landlord ‘ gets it.’” Getting tenants to let their guards down is key; with the barrier taken down, they will be able to hear you, and your message is much more likely to land.

Trust and Understanding, Not Friendship

The objective isn’t to cultivate friendships, but rather to establish trust and mutual understanding. Effective communication acts as the bridge to a robust landlord-tenant relationship, bolstering authority without diminishing empathy. By diligently erecting this foundation, both parties gain a platform to voice concerns, dispel uncertainties, and foster mutual reliance—a bridge that neither erases boundaries nor dismisses roles.

Next Level: Consider a Neutral Third Party

And still, sometimes, you remain stuck in communication with tenants. A neutral

third party can see the conflict with new eyes, picking up on details you may have become so accustomed to that you no longer recognize their significance.

Imagine a long-standing dispute with a tenant regarding maintenance responsibilities in certain areas of the building. Each of you is convinced the other party is responsible for the consistent upkeep. The conversations have turned into a frustrating loop, and tension is seeping into other aspects of your relationship.

Enter a skilled mediator, a neutral third party well-versed in landlord-tenant dynamics, who sits down with both of you to hear each side of the story. The mediator facilitates a conversation, encouraging open communication and defining the pivotal issues. The mediator acknowledges each party’s concerns (i.e., empathy), clarifies misconceptions, and keeps the dialogue respectful.

During the mediation session, the mediator points out that both parties have different interpretations of the lease. This observation prompts both you and your tenant to reevaluate your positions. As the mediator navigates the conversation, it becomes evident there was a misunderstanding in the lease language, which was, in fact, ambiguously worded.

Together, you all craft a clear and mutually agreeable clause in the lease outlining maintenance responsibilities for the pertinent areas. This new clause not only resolves the conflict but also establishes a framework for smoother communication and collaboration moving forward.

The parties already had the solution within themselves, but the mediator acted as a catalyst. The mediator illuminated unseen areas, diffused tension, and enabled both parties to see the conflict from a fresh perspective.

IN TOP FORM

Written by DEVIN SMITH

A rendering of the Jackson Park renovation project, scheduled for 2028 completion. See more on page 28.

©Fletcher Studio and Jackson Liles Architecture

Zoning changes, political cooperation, and a vision of economic inclusivity are pushing Potrero Hill toward steady forward progress.

In a city with no shortage of dramatically vertiginous place names, Potrero Hill is a sly but real contender. Its 300-ish feet must be climbed over just a few blocks. If you’re feeling particularly motivated, Red Bull sponsors an annual event where cyclists race two-and-a-half blocks up De Haro Street from 18th Street to Southern Heights Avenue—a onethird-mile sprint with grades ranging from 11% to 21%. And every year on Easter Sunday, there’s a “Bring Your Own Big Wheel” event, where adults and youngsters alike ride Big Wheels down Vermont Street, the City’s actual crookedest street (photo page 28).

The Hill itself sits about a block south of the neighborhood’s center, and it shapes its historical land use patterns: industrial found a home in the flatlands to the north and south, while residential sprung up on the slopes. As with all San Francisco neighborhoods, Potrero Hill’s development trajectory is a mix of topography, political expediency, and the chaotic weather of world events; but unusually for San Francisco, these factors coalesced into a surprisingly balanced housing approach: over the last few decades, Potrero Hill has seen a steady rollout of reasonably dense, reasonably cost-inclusive projects that often incorporate feedback from neighborhood groups.

Potrero Hill’s vibe is hard to pin down. It feels almost like a west-side neighborhood...maybe a scaled-down Inner Sunset? Its parade of eclectic restaurants on 18th Street is maybe like a less-bougie Noe Valley? I think what makes Potrero Hill most exciting is its zesty undercurrent of a place still in flux: new glass-and-steel buildings rising a few blocks from cozy stick houses, a new Philz popping up across from a decades-old bar. Maybe the best thing about Potrero Hill is that its vibe is hard to pin down: a far cry

Top Left & Right: Bell and Trunk Flowers (est. 2008) and Farley’s Coffee (est. 1989) on 18th Street. @Melissa Hobbs

Bottom Left & Right: Christopher’s Books, Potrero Hill’s neighborhood bookstore since 1991. ©Christopher’s Books

Maybe the best thing about Potrero Hill is that its vibe is hard to pin down: a far cry from some of San Francisco’s frozen-in-amber neighborhoods, the Hill is very much a living place.

from some of San Francisco’s frozen-inamber neighborhoods, the Hill is very much a living place.

An Open Spaciousness and Monumentality

Housing arrived piecemeal in Potrero Hill during the 1800s: a few scattered ranch houses, boarding houses for workers, and a mansion or two on the crest of Pennsylvania Street. A present-day stroll down Mississippi Street from 19th to 20th Streets provides some lovely examples of homes that were built as Mission Bay was infilled, the Southern Pacific tracks were routed through, and the City’s southeastern industrial zone blossomed.

Owing to its rock-solid foundation and remoteness, Potrero Hill emerged from the 1906 quake and fire relatively intact, hosting scores of refugee tents and “quake shacks” in the aftermath of the quake, which had left some 200,000 people homeless.

During the City’s reconstruction, social reformers began San Francisco’s first serious push for public housing, but the idea didn’t attract a broader coalition until the United States tumbled into the Great Depression. Rows of tidy houses sprouted alongside improvements like graded, paved roads, and by the 1930s, the residential core on the Hill’s northern slope had mostly achieved its current form. The residents were largely bluecollar industrial workers, including a sizable and diverse immigrant population with a strong Russian presence. Facilitated by federal New Deal programs, the San Francisco Housing Authority [SFHA] was created in 1938 to administer the City’s public housing.

Mayor Angelo J. Rossi appointed what we’d now call a mix of Moderates and Progressives to the SFHA’s first board— but the two wings found plenty of common ground to move forward. Per John Baranski’s Housing the City by the Bay, the two Moderates “viewed public housing as a way to bail out landowners, rid the city of slums, and put men to work;” and counterbalanced the three Progressives’

idealistic (and potentially expensive!) desire for SFHA projects to be “modern in style, serve working-class families, have ample sunlight and ventilation, and provide community services such as health centers and nursery schools as well as space for social and political purposes.”

Even eighty-five years ago, San Francisco’s high land values caused problems for finding parcels within the Federal price limit, but by December 1938, SFHA had secured approval and funding for its first two projects: Holly Courts (118 units, in Bernal Heights) and Potrero Terrace (469 units, on the south slope of the Hill), with a combined budget of $2.5 million.

But in a pattern SFHA would see again and again, once the projects were approved, well-organized opposition to “socialized real estate” rose from private industry. A war of words played across the City’s newspapers, billboards, and radio programs: “The most effective [opposition] argument claimed that public housing brought nonwhite and poor tenants to neighborhoods, thus threatening property values and racial and class integration; it skillfully played on the fragile racial and class identities of white homeowners.”

But this argument was a non-issue: Federal guidance allowed local authorities to “select tenants based on a neighborhood’s existing racial and ethnic patterns.” Citing this guidance, both Holly Park and Potrero Terrace were whites-only when they opened in 1940 and 1941. (Civil rights challenges were basically immediate; Mayor Rossi installed segregationist SFHA commissioners in response. SFHA was forced to integrate in 1952 following a lawsuit.)

In a 1946 pamphlet, the SFHA describes Potrero Terrace as having the aspect of “a Mediterranean Hillside because of the view of the bay, the following of [the Hill’s] contour lines, the simple form of the buildings, the color of the tile roofs…” Comprised of two-story buildings set at an angle, the design and layout took cues from the Garden City style. Sporting less landscaping and external

Rows of tidy houses sprouted alongside improvements like graded, paved roads, and by the 1930s, the residential core on the Hill’s northern slope had mostly achieved its current form.

Top: Rendering of Louie’s Original, a casual eatery scheduled to open on Mariposa Street. See page 28 for more.

Bottom Left & Right: Store fronts in downtown Potrero Hill. ©Melissa Hobbs.

appointments than Holly Gardens, what it lacked in detail it made up for with views: “Potrero Terrace has an open spaciousness and monumentality.”

The Asphalt Octopus Post-WWII redevelopment corseted Potrero Hill between two freeways: 101 to the west and 280 to the east. For a resident’s perspective on this process, I recommend Emmy Hildebrand’s 19501953 home movies from 101’s construction, which involved partial seizure of her property on 18th and Utah Streets.

Transferred to video with her retrospective narration in 1991 by the Potrero Hill Archives Project, you can hear the still-simmering ire in her voice when she describes the Highway Department as a den of “lying and treachery” full of “miserable, nasty people.” Over footage of the freeway’s opening ceremony—Mayor Edwin Robinson cuts a ceremonial chain with an industrial torch—she comments, “These are all [strangers], no one from the Hill was there.”

The second blow of the one-two punch came in the early ’60s, when 280 was built over the railroad tracks. Due to a “monumental goof” (the Chronicle), seventeen houses on Pennsylvania Street were rendered uninhabitable due to land slippage. Residents were given thirty days to clear out, and thirteen of the homeowners agreed to Highway Department purchase offers. Salting the wound, the Department auctioned off the houses “as-is” just three years later, with sale prices like $11,600 and $15,200.

In a pattern we see citywide, responding to these heavy-handed moves, Potrero Hill residents began organizing to exert political influence on the planning and development process. As is common, this mainly took the form of opposition to development in general, and highdensity development in particular. They

Left, Right Top & Middle: Storefronts in downtown Potrero Hill. ©Melissa Hobbs.

Right Bottom: La Connessa, an Italian eatery scheduled to open on Mariposa Street. See page 28 for more.

SO, WHAT ELSE IS NEW?

JACKSON PARK, REIMAGINED: The 4.4-acre park is getting a $40 million makeover. The renovation will include a new playground, sports viewing areas, community learning gardens, an outdoor ball court, a dog run, and green space. The clubhouse building will be expand by an additional 4,700 square feet, and the overlapping baseball fields will be repositioned.

Construction is estimated to begin in mid-2026 with completion in 2028. The project is a privatepublic partnership between San Francisco Recreation and Parks (SFRP) and the Friends of Jackson Park (FoJP). SFRP and FoJP have been working on the park’s redesign since 2014. The multiyear community outreach included presentations to neighborhood groups, seniors, youth, and merchants. The project is supported by Senator Scott Wiener, Assemblymember Matt Haney, Supervisor Shamann Walton, and a wide range of neighborhood organizations and businesses.

PASTA, BURGERS, AND DONUTS!

Bacchus Management Group— the restaraunteurs behind Spruce in San Francisco and The Village Pub in Woodside—is in the process of opening three new food spots in Potrero Hill. La Connessa (Italian trattoria), Louie’s Original (casual eatery serving their signature burger and Spruce’s famous burger), and Magic Donuts & Coffee (retro-inspired donut shop with coffee brewed from Bacchus’s own roasted beans).

The eateries are set to open on the ground floor of Mason—an upscale apartment complex—on Mariposa Street, across from Jackson Park.

reached for common obstructive levers: Victorian Mews, a 91-unit condo on 20th Street between Wisconsin and Carolina Streets, was opposed because it “would deprive the neighborhood of one of the City’s prime panoramic viewpoints” and was delayed by additional EIR requests; the Mason on Mariposa project “set off a storm of protest... [as] labor representatives, green space advocates, and artists all came out in force to testify.”

The Plan and Vision

But unlike other parts of the City, where these tooth-and-nail fights calcified into present-day stalemates, the dynamic in Potrero Hill began to shift in the latetwentieth century. After WWII, the Bay Area’s shipping and heavy industry moved to the East Bay, and San

Francisco’s southeastern quadrant began to languish; a landscape of empty warehouses and shuttered shops. In some ways, this economic collapse “mirrors what’s recently happened downtown,” says the Potrero View editor Steven Moss.

Because of this later twentieth century decline, “the neighborhood was ready for economic activity,” and neighborhood groups’ “immediate reaction wasn’t to reject the developments.”

Beginning in 2001, the Planning Department. worked with groups from Potrero Hill, Dogpatch, Showplace Square, and SOMA to form the Eastern Neighborhoods Plan (ENP).

In Top Form… continued on Page 68

Top: A rendering of the Jackson Park renovation project, schedule for 2028 completion. See more on page 28. @Fletcher Studio and Jackson Liles Architecture

Bottom: Potrero Hill’s “Bring Your Own Big Wheel” event on Vermont Street. @Melissa Hobbs.

How to craft a well-drafted and strategic listing in a competitive market.

Next-Level LISTINGS

Left: 2030 Fell Street.

Right: 35 Casa Way.

Those of us in the San Francisco rental property industry know that renting properties in a volatile market can be challenging. Navigating the apartment rental landscape requires a strategic approach and a keen understanding of what will make your vacant unit stand out from others on the market. Simple things like high-quality photos, onsite amenities, clean and clear spaces, and straightforward communication will go a long way.

We put together a step-by-step guide for fine-tuning your apartment listing to attract the best tenants in today’s challenging market.

We spoke with some industry experts at SFAA’s August member meeting to bring you the guide below. A big thank you to Ryan Daroca, leasing agent at Structure Properties; Lauren Rios, leasing manager at Gaetani Real Estate; Eric Baird, cofounder of Relisto; Aaron Casias, manager of performance strategy at Greystar; Jim Adams, leasing agent at Vertex Property Group; and J.J. Panzer, owner of Real Management Company and SFAA Board President.

Advertising Best Practices

A well-crafted and strategic listing will attract a wider pool of prospective renters. Below, we’ll explore the key elements and best practices for advertising your unit, from creating compelling listings to taking photos and giving tours. This guide will equip you with the tools and knowledge to make the process seamless and successful.

Photos: Do’s and Don’ts

By now, we all know that including lots of photos in a rental listing is a great way to grab the attention of a wider audience. However, any old photo won’t cut it. If your photos are poor quality, potential tenants may skip your listing altogether or

Top Right: 145 Laurel, #9

Middle Left & Bottom Right: 145 Laurel, #9

Middle Right Top: 2030 Fell Street, #6

Bottom Left & Right: 35 Casa Way, #201

The team is composed of seasoned professionals with over 200+ years of combined extensive knowledge of the real estate market. With strong negotiation and communication skills, our primary goal is to help clients make informed decisions that align with their business objectives and maximize their return on investment. With a deep understanding of the local market, a wide network of contacts, and a commitment to delivering outstanding results.

think you’re unprofessional and assume they can negotiate the monthly rent or contract terms with you.

Do’s:

Highlight your unit’s top features with high-quality photos. Your best bet is to take photos on a bright, sunny day when your unit gets the most natural light. If your budget allows, consider hiring a professional photographer. The investment will be well worth it: you’ll have the photos forever, and they will set you apart from comparable vacancies.

Open the curtains and blinds to let in as much light as possible. Turn all the lights on. If you take photos with the blinds and curtains drawn, people will scroll past your listing because the unit will appear dark and cramped.

Highlight any sought-after features with multiple photos. Did you recently remodel the kitchen? Capture the room from every angle. Does your unit or building have green space where people can enjoy themselves outdoors? Showcase your manicured lawn, maintained garden, or spacious patio.

Include a floor plan. Providing a floor plan with the square footage gives people a clear idea of the unit size and layout. You can be confident that the people who request a tour will be seriously interested in signing a lease.

Don’ts:

Never include photos taken before repairs have been made. If a prospective tenant notices a kitchen cabinet off its hinge, or a tear in a window screen, they may assume you’re a careless property manager and move on.

Don’t include photos of a cluttered or dirty apartment. The bathroom should look clean and in tip-top shape. Make sure toilet seats are closed and that there’s no visible trash. If furniture is in the unit, make sure the beds are made and the kitchen countertop is clutter-free.

Don’t rush the photography. You’ll be happy you waited for a clear day rather than rushing to take photos at night or on a gloomy day.

Don’t post photos in landscape mode. Vertical/portrait photos are much clearer and easier to scroll through on mobile devices.

Listing Content

Everything in your listing, from the photos to the text and format, should help people see the space and visualize themselves living in the unit.

Headline

We think Ryan Daroca—a leasing agent with Structure Properties—has a great approach. Ryan includes a unit’s top three attributes in the listing headline to attract ideal renters from the

get-go. For example: “Renovated One-Bedroom, In-Unit Laundry, Top Floor.

Body Text

Short and concise is best for the listing body content. If you can list everything in a bullet point format, even better.

In this mixed market, we appreciate Eric Baird’s advice: “Embrace what you have. Maybe you can’t install a washer/dryer in your unit; well, what do you have? Are you near a beautiful park? Does the unit have a great walk score? Sell that. Sell what you have.”

Pets

If you don’t welcome pets in your listing, now is an excellent time to rethink this position. In San Francisco, if someone wants a pet, they’ll most likely be able to get one—even if you have a “no pet” policy. When you welcome pets upfront in your listing, you’ll cast a wider net and attract more potential tenants. And just because you allow pets in your listing doesn’t mean every applicant you get will be a pet owner.

J. J. Panzer supports this, saying, “When a tenant knows pets are welcome, they are upfront about it and don’t try to sneak them in. Allowing pets also sets you up to include a pet addendum in your lease to better protect yourself.”

Location

Lauren Rios emphasizes the importance of clearly including the unit location in the listing—at least the closest cross streets. If you let Craigslist mark the location for you, double-check that it’s accurate. The last thing you want is for a great potential renter to end up at 16th Avenue in the Sunset when your vacant unit is on 16th Street in the Mission.

Turnover Upgrades

If you’re in this business for the long haul, remodel your unit while it’s vacant. Newer is better for generating the highest monthly rent, which future increases will be based on. While ideally, you can take a vacant unit to market with a remodeled kitchen and bathroom—even minor upgrades—that isn’t always possible. Below are a few necessary upgrades that won’t break the bank. Keeping your unit and building maintained, clean, and modern will keep you competitive and your property value up.

Neutral Paint

Always repaint units between tenancies—especially before taking photos or giving a prospective tenant a tour. Neutral eggshell colors are best. First, neutral colors are easier and more costeffective to maintain and repaint. Second, just because your favorite colors are aqua and purple doesn’t mean someone viewing the unit will appreciate them. A neutral color palette is welcoming to a broad audience, allowing tenants to feel they can make the place their own.

PROTECTING YOUR INVESTEMENT LIKE IT'S OUR OWN.

Thinking like an owner rather than a property manager, we always make decisions about your property with you in mind.

FAIR HOUSING IN LISTINGS

Fair housing regulations prohibit landlords, agents, managers, real estate brokers, and salespersons from discriminating against or harassing a person because of protected characteristics.

As it relates to rental housing, a landlord cannot make oral or written statements, or use notices or advertisements that indicate any preference, limitation, or discrimination based on protected characteristics.

Aaron Casias, manager of performance strategy at Greystar, and Jim Adams, Leasing Agent at Vertex Property Group, answered some frequently asked fair housing questions, below.

Q. WHAT ARE THE PROTECTED CHARACTERISTICS?

A. As of now, there are more than thirty protected characteristics, including race, color, religion, sex, national origin, disability, family status, age, gender, gender identity, gender expression, genetic characteristics or information, pregnancy/childbirth, sexual orientation, medical condition, ancestry, family day care operators, citizenship, immigration status, source of income, military or veteran status, primary language, person with AIDS, transgenderism, height and weight, sexual preference, place of birth, and occupancy by a minor child. However, this list is not exhaustive as it’s ever-expanding.

Q. I’M GETTING READY TO LIST A STUDIO APARTMENT FOR RENT, AND I’D PREFER IT’S OCCUPIED BY ONE TENANT. CAN I SAY THIS IN THE LISTING?

A. No. Don’t use any language whatsoever that appears to show preferential bias for any type of renter, including the number of renters. For example, don’t use phrases like, “great for families,” “single occupant only,” or “no roommates.”

Q. ON APARTMENT TOURS, PROSPECTIVE TENANTS OFTEN ASK ABOUT TENANTS IN NEIGHBORING UNITS AND CRIME IN THE NEIGHBORHOOD. HOW SHOULD I ANSWER THESE TYPES OF QUESTIONS?

A. In reality, most anything you could say in response to these types of questions is anecdotal. When prospective renters ask about other tenants in the building, we recommend letting them know that you rent to anybody who meets the qualifications and applies.

And the same goes for neighborhood crime, especially if you don’t live onsite, you can provide anecdotal information. Encourage prospective tenants to contact the local police precinct or look online for the most accurate crime statistics in the area. That way, they can educate themselves and decide if they are comfortable in the neighborhood.

It’s a big city and crime doesn’t have a zip code. It’s best to shy away from liability by promising any amount of safety.

Q. SOMETIMES WHEN GIVING A TOUR, THE PERSON ASKS WHAT TYPES OF PEOPLE LIVE IN THE BUILDING, AND I NEVER KNOW HOW TO ANSWER. ANY ADVICE?

A. Keep your answer simple, responding, “Residents are comprised of anyone who qualifies, and all residents are held to the same standards.” You should avoid saying anything that would represent the demographics of a building, for example, “Everyone is nice,” or “Mostly young professionals.”

The above questions were answered by Aaron Casias, manager of performance strategy at Greystar, and Jim Adams, leasing agent at Vertex Property Group. The above information is general in nature. Contact a professional about your specific information.

Workspaces

Even though public spaces have reopened since the pandemic, people are still working remotely—at least part of the time. If you can create space for a desk or work area, do so and make it known.

Laundry

It seems everyone wants in-unit laundry or at least a common laundry room in the building. If possible, seriously consider adding this amenity to your unit or building.

Security

Eric Baird puts it well: “As a landlord, it’s your job to provide a safe environment.” Between every tenancy, ensure the doors and windows shut securely, the locks work properly, and that smoke and carbon monoxide detectors are working.

If you haven’t invested in a smart lock or smart security system yet, now is the time to consider it. The convenience of smart locks is worth the cost—no more lost-key fiascos, and it’s much easier to change the entry code than change out the locks. Smart security systems are becoming more of a priority for tenants as they adjust to hybrid in-office schedules while still receiving packages at home.

Relationship Building

In a perfect world, every landlord-tenant relationship would be a successful one—a win-win scenario for everyone involved.

A good way to achieve this, according to Eric Baird, is to promote yourself as a landlord. “You are a great landlord who fixes what needs to be repaired, who doesn’t leave anyone hanging.” Promote yourself as a landlord, and then follow through during the tenancy. “Embrace this as part of your spiel.”

For more on building positive relationships with tenants, turn to “Word to the Wise” on page 16.

Pam McElroy is the editor of SF Apartment Magazine. She can be reached at pam@sfaa.org.

Prevent Fires.

DONATE TO THE SFAA LEGAL FUND TODAY

During the legislative process, SFAA reaches out to members of the Board of Supervisors to address points of concern, support, or opposition regarding any given legislative or policy proposal that impacts rental housing providers. On issues that are particularly harmful for property owners, like the COVID-19 Tenant Protection Ordinance, we’ll mobilize our membership in a grassroots effort to engage members of City Hall.

Tape and Bag Lithium Batteries

What should you do with old lithium batteries? A big part of the answer is clear tape. Old lithium batteries may no longer have the power to run devices, but they can still release energy though their contact points. Lithium batteries that are not taped can cause fires in collection trucks and recycling facilities, and harm workers.

• Place clear tape over the contact points of used lithium batteries.

• Put taped lithium batteries in a clear plastic bag, and seal it shut.

• Place the bag on top of your landfill bin. Recology will collect the bag, sort the batteries, and safely ship them to companies that specialize in battery recycling.

But oftentimes, especially in an increasingly tenant-friendly city, these proposals get voted into law anyway. During a legislative hearing last year, for example, the Land Use Committee heard from hundreds of small property owners. In the legislative file, there are 6,000 pages of comments from San Franciscans, almost all from housing providers opposed to the legislation. And yet, the ordinance was approved by a vote of 10-1.

SFAA established its legal fund in 1998, and when the Board of Supervisors passes ordinances that violate our members’ rights, we have no choice but to file litigation against the city. In recent years, we’ve seen a pattern of laws being passed that don’t consider or address the perspectives of housing providers. We ask that you donate to the SFAA Legal Fund today. Please write a check to the “SFAA Legal Fund” and mail it to the SFAA office at 265 Ivy Street, San Francisco, CA 94102 to support this effort and to help build the legal fund to function as a deterrent against future harmful proposals.

PAINLESS MAINTENANCE

If you’re a property manager, you’re no stranger to responding to tenants’ maintenance needs while nurturing a million other parts of your business.

In this digital age where expectations run high and competition is fierce, your ability to master these challenges can make all the difference. Beyond just managing properties, you’re overseeing experiences and investments, and that’s where the complexities come into play.

As we delve into the depths of this guide, we’ll navigate through the challenges you face daily. We’ll discuss every aspect of managing maintenance requests— the urgent, the routine, and the cosmetic.

So, whether you’re a seasoned property manager or just getting started, our guide will equip you with the strategies, insights, and best practices needed to conquer maintenance challenges.

Let’s dive in!

Understanding Maintenance Requests

As a property manager, you’re experienced at handling maintenance requests and aiming to create harmony for your tenants.

Let’s discuss the fundamentals of this crucial chore.

Common Challenges

Navigating the maintenance request landscape isn’t all smooth sailing. There are many challenges to overcome, such as tenant communication and resource allocation, to name just a couple.

Promptly addressing a tenant’s maintenance request isn’t just about fixing things—it’s about enhancing tenant satisfaction and cementing trust.

Moreover, timely handling of maintenance requests plays a significant role in property value.

A well-maintained property isn’t just a shelter; it’s an investment. Regular maintenance keeps properties attractive, potentially attracting higher-quality tenants and increasing resale value.

So, remember that your actions not only resolve issues but also play bigger roles related to tenant contentment and property prosperity.

Written by ILIA VALDES

An essential guide for streamlining maintenance requests.

10 TIPS FOR MAINTENANCE MANAGEMENT

Efficiently handling maintenance requests is integral to ensuring tenant satisfaction and property value while staying competitive in our complex market.

Below are ten tips to help you navigate the complexities of managing maintenance requests effectively. But first, Why is streamlining maintenance requests important?

Tenant Satisfaction: Efficiently addressing maintenance requests shows you’re committed to tenant comfort and safety. When tenants feel their concerns are handled promptly, they are more likely to be satisfied with their living experience, increasing tenant retention.

Timely Issue Resolution: Streamlining maintenance requests ensures that issues are tackled before they escalate into bigger problems.

Property Value: Well-maintained properties hold higher value in the market. Regular upkeep minimizes wear and tear, enhances curb appeal, and attracts higher-quality tenants who appreciate and take care of the property.

10 TIPS TO STREAMLINE MAINTENANCE MANAGEMENT

Streamlining maintenance requests can be difficult, but we’re here to help! Let’s move on to our top ten tips for streamlining maintenance.

1. Understand Maintenance Requests: Your role goes beyond property maintenance; you’re helping tenants feel safe and at home and safeguarding investments. Prioritize understanding tenants’ needs to foster harmony and trust within your properties.

2. Understand Common Challenges: Tenant communication and resource allocation are common challenges. If a direct communication channel is not set up, you might miss your tenant’s messages, giving a careless impression. Know where to allocate resources and spend more time fixing or maintaining them. For example, if you know AC units need maintenance every six months, always allocate funds to do so.

3. Recognize the Importance of Maintenance: A well-maintained property is an investment. Regular upkeep keeps properties attractive, bringing quality tenants and enhancing resale value.

4. Implement Streamlined Communication: Simplify tenant interactions by adopting a single communication channel. Use property management software to receive maintenance requests through a central tenant portal and to contact vendors, reducing errors and workload.

5. Embrace Task Management: Create work orders, follow them to completion, assign vendors, manage payments, and store maintenance records. Without effective task management, you risk getting lost in a sea of responsibilities.

6. Utilize Workflows: Workflows are digital systems that allow you to schedule maintenance jobs in advance. Schedule preventative maintenance and checks to ensure everything is as it should be to save time and minimize reactive responses.

7. Conduct Regular Inspections: Frequent inspections are crucial for identifying issues before they worsen. Whether bi-annual or quarterly, regular assessments catch problems early, reducing future complications and liability.

8. Efficient Management with Digital Systems: Transition to property management software for seamless maintenance request management. Enjoy improved efficiency, enhanced communication, reduced errors, data-driven decision-making (based on reports), and increased tenant satisfaction.

9. Harness Reporting and Analytics: Data-driven insights empower informed decisions. Leverage reporting and analytics tools to monitor property performance, vacancy rates, and revenue trends.

10. Prioritize and Categorize Requests: Master the art of prioritizing maintenance requests by establishing categories such as emergencies, high-priority, and medium-priority tasks. Swiftly address emergencies, tackle high-priority tasks promptly, and ensure regular preventive maintenance for long-term stability.

Now, let’s discuss some of our tips for effective property maintenance.

Effective Maintenance

There are all kinds of benefits to having an effective property maintenance plan.

But what, exactly, does that look like?

What are the elements of handling property maintenance effectively in a way that creates the benefits we just talked about?

Here are the keys to effective property maintenance management:

Streamlined Communication

One of the biggest pains with managing maintenance for a rental property, especially multifamily, is the frequent and irregular calls, texts, and emails.

One of the first things you need to set up is a communication system (how tenants communicate with you about maintenance requests).

Multiple communication channels often lead to mistakes and extra work managing those multiple channels.

Instead, use a single communication channel. Property management software makes that easy because tenants can submit maintenance requests within their tenant portal, giving you one central location to receive communications.

Task Management

This is a basic rule, but it’s no less important.

Without an effective system for managing maintenance and repair tasks, you’ll be completely lost in the water.

A task management system includes the following:

• Creation of work orders

• Following work orders to completion

• Assigning vendors

Lease of Absence

written by VARIOUS AUTHORS

Q.I believe that an apartment in my building has been abandoned. How should I proceed with entering and reclaiming this dwelling?

A.California has an expedited process permitting housing providers to reclaim rentals that are believed in good faith to have been abandoned. The process may be used if rent has been unpaid for more than fourteen consecutive days, and you sincerely believe that no one is living there. This is not a means to lock out subtenants or what some refer to as squatters. If anyone, authorized or not, is living there, consult an attorney to begin the appropriate legal process. Declaring rental housing as abandoned and securing the space should only be used in rare circumstances where, quite literally, everyone has packed up and left.

Before an abandonment may be declared, a specific notice must be given. The basic notice content is as follows:

Notice of Belief of Abandonment

Civil Code Section 1951.3

To: John and Jane Smith, and all other occupants

Property to which this notice pertains:

16XX Larkin Street, Unit 1, San Francisco, CA 94109

This notice is given pursuant to Section 1951.3 of the Civil Code concerning the real property leased by you at the above address. The rent on this property has been due and unpaid for fourteen (14) consecutive days and the property owner believes that you have abandoned the property. The real property will be deemed abandoned within the meaning of Section 1951.2 of the Civil Code and your lease will terminate on October 31, 2023, a date not less than eighteen (18) days after the mailing of this notice (or not less than fifteen (15) days after this notice is served personally), unless before such date the undersigned receives at the address indicated below a written notice from you stating both of the following: (1) Your intent not to abandon the real property; (2) An address at which you may be served by certified mail in any action for unlawful detainer of the real property. You are required to pay the rent due and unpaid on this real property as required by the lease, and your failure to do so can lead to a court proceeding against you.

[Your name, telephone, email, and physical address.]

The notice, for obvious reasons, is likely not served personally, so it is commonly posted on the front door and sent via regular mail to the apartment or to any known address where the resident can receive mail. Again, this is a seldom-used procedure because in places like San Francisco, there are usually subtenants or other unknown occupants living at the premises, and they cannot be locked out by this process. Only if there are no signs of life and this notice has been issued after rent is unpaid for at least fourteen days and remains unpaid for the eighteen-day notice period should you contemplate reclaiming the apartment.

Another problem you may encounter is that the rental is full of furniture and other personal property. Abandonment notices should list the property inside the dwelling. Note that Civil Code Section 1954 allows entry in the case of abandonment, so oftentimes management will notice an entry to ascertain if the unit is truly abandoned. This author usually includes a detailed list of observed personal effects with the abandonment notice, although arguably the more items that are in the home, the less likely there is an intent to abandon. Moreover, if the property is worth more than $700 resale value, you may have to conduct a professionally administered auction after the eighteen-day period.

Declaring rental housing as abandoned should only be used in rare circumstances when everyone has packed up and left.

In sum, obtaining an unlawful detainer judgment for possession predicated on nonpayment of rent is the safer route to a lockout. Reclaiming rental housing through the abandonment procedure should only be initiated if the premises genuinely looks as though everyone packed up their valuables and split, leaving only rubbish behind. And please never contemplate going this route if anyone is seen coming and going.

—Dave Wasserman

Q.What is a reasonable pet policy to avoid running afoul of ADA and Fair Housing Law? I’d like to regulate it as much as I can.

A. It is legal for a landlord to have a no-pets policy. It is not legal to prohibit service or emotional support animals when requested by disabled tenants.

There has been widespread media coverage of tenants claiming pets as emotional support animals in order to evade nopets policies. Emotional support animals (sometimes called simply “support animals” or “companion animals”) are animals that support disabled people. Unlike service animals, like seeing eye dogs, they do not require specialized training and are not limited by species or breed. A tenant’s right to have an emotional support animal is protected under a host of federal and state laws including the Americans with Disabilities Act (ADA), the Fair Housing Act (FHA), the Unruh Civil Rights Act, and the California Fair Employment and Housing Act (FEHA).

When a tenant or applicant requests an emotional support animal, they are actually requesting a reasonable accommodation of a no-pets or no-animals policy. A tenant, prospective tenant, or even a family member of a tenant or prospective tenant may request a reasonable accommodation of a landlord’s rules, regulations, or policies at any time, including during the application process. Disability is defined very broadly as any physical or mental impairment that substantially limits one or more major life activities. A

request can only be denied if the request was not made by or on behalf of a person with a disability; if there is no disabilityrelated need for the accommodation; if the accommodation requested is not reasonable; or if the specific animal poses a direct threat that cannot be eliminated or reduced to an acceptable level through actions the individual takes to maintain or control the animal (e.g., keeping the animal in a secure enclosure).

Outside of these situations, refusal to grant a reasonable accommodation request constitutes disability discrimination under both California and federal law. Particularly, refusal to allow a companion animal (especially a dog or cat) has been repeatedly held by courts and administrative agencies to constitute disability discrimination. Nonetheless, granting an accommodation for an emotional support animal does not mean that the animal (or owner) must unregulated. emotional support animals may be subject to reasonable restrictions for the safety and comfort of other residents of the property. For example, it is permissible to require that a tenant keep their emotional support animal leashed in common areas of the property and clean up the animal’s waste.

However, because a landlord may not impose any costs or charges as a result of a requested accommodation, a better practice is to eliminate any “no pets” policies and charge a pet deposit in order to deter tenants looking to “game” the system but still adequately protect the property.

—Shoshana Raphael

Q. A tenant recently got married. His wife signed their rent check from their joint checking account. I returned the check, asking that he sign it since his name is on the lease. He refused and claimed that under family law, I must accept checks with her signature. Is this true?

A. It is partially true. There is no such requirement in family law. However, the California Civil Code was amended

effective January 1, 2019, to require landlords and landlords’ agents to accept rent payments tendered by third parties (non-tenants) if the third party signs an acknowledgment stating two facts.

First, the third party must acknowledge they are not currently a tenant in the premises for which the rent payment is being made.

Second, the third party must acknowledge that acceptance of the rent payment does not create a new tenancy with the third party.

Landlords and their agents may, but are not required to, provide this acknowledgment form to third parties. If the third party fails to provide or sign such an acknowledgment, landlords and their agents are excused from the obligation to accept payment of the tenant’s rent from the third party.

Subtenants such as this tenant’s wife might balk at this requirement because they think they are a tenant, in which case it is okay to inform the wife that she is her husband’s subtenant, not your tenant.

This statute is California Civil Code section 1947.3, which sets forth a format for this acknowledgment as follows:

I, (name of third-party payor), state as follows:

I am not currently a tenant of the premises located at (address of premises)

I acknowledge that acceptance of the rent payment I am offering for the premises does not create a new tenancy

Name/Signature of Third-Party Payor (date)

Note that landlords have the option of requiring a signed acknowledgment for each rent payment by the third party, or agreeing that one acknowledgment is sufficient for all future rent payments by the third party during a certain period. If the

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m e m b e r s h i p a f t e r e v e n t

G O L D $ 5 , 0 0 0

6 e v e n t t i c k e t s

P r e m i u m s e a t i n g

P r e m i u m w i n e s e r v i c e

1 / 2 - p a g e c o l o r a d v e r t i s e m e n t i n e v e n t

p r o g r a m

C o m p a n y a c k n o w l e d g e d d u r i n g A w a r d s

p r e s e n t a t i o n

R e c o g n i t i o n i n S F A p a r t m e n t M a g a z i n e

R e c o g n i t i o n o n S F A A s o c i a l m e d i a

R e c o g n i t i o n o n S F A A w e b s i t e

R e c o g n i t i o n o n e v e n t m a r k e t i n g m a t e r i a l s

S I L V E R $ 2 , 5 0 0

2 e v e n t t i c k e t s

1 / 4 - p a g e c o l o r a d v e r t i s e m e n t i n e v e n t p r o g r a m

C o m p a n y a c k n o w l e d g e d d u r i n g A w a r d s

p r e s e n t a t i o n

R e c o g n i t i o n i n S F A p a r t m e n t M a g a z i n e

R e c o g n i t i o n o n S F A A s o c i a l m e d i a

R e c o g n i t i o n o n S F A A w e b s i t e

R e c o g n i t i o n o n e v e n t m a r k e t i n g m a t e r i a l s

landlord agrees to accept one acknowledgment, they might include the following text in the form:

This acknowledgment applies to all rent payments I make for the tenants’ use of this property for the next [12] months.

This statute significantly changed landlords’ approach to third parties offering rent payments, which was usually outright refusal due to the concern about potentially creating a new tenancy.

Now, if the third party cooperates, landlords can accept rent paid on behalf of tenants without worrying about creating a new tenancy.

—David Semel

Ways to Connect.

and concerns promptly addressed, or call the office at 415-255-2288. You can also follow the happenings of your fellow SFAA members and find out the latest in the industry by connecting with SFAA.

have

The information contained in this article is general in nature. Consult the advice of an attorney for any specific problem. Dave Wasserman is with Wasserman Offices and can be reached at 415-567-9600. Shoshana Raphael is with SJR Law Corporation and can be reached at 415408-6044. David Semel is with Fried, Williams & Grice Conner and can be reached at 415-421-0100. •

W i t h o v e r 2 5 y e a r s o

e x p e r i e n c e a s s i s t i n g S a n F r a n c i s c o L a n d l o r d

A B 1 4 8 2 C o m p l i a n t I n c r e a s e s

A n n u a l A l l o w e d C a l c u l a t i o n

B a n k e d A n n u a l A l l o w e d C a l c u l a t i o n s

G e n e r a l O b l i g a t i o n B o n d M e a s u r e

P a s s t h r o u g h s

W a t e r B o n d P a s s t h r o u g h s

S e c u r i t y D e p o s i t I n t e r e s t C a l c u l a t i o n s

C o l l e c t i o n o f R e s i d e n t ' s R e n t B o a r d F e e

L e t u s h e l p y o u S t a t e w i d e !

C o n t a c t u s a t w w w . r e n t r a i s e r s . c o

i c h e l l e H o r n e f f - C o h e n 4 1 5 6 6 1 3 8 6 0

i c h e l l e @ r e n t r a i s e r s c o m

Falling Out

written by FRIED, WILLIAMS & GRICE CONNER ATTORNEYS

Right to Appeal

Postmark

Partners v. Kyung Paik, April 27, 2023

Postmark Partners (Plaintiff) and Kyung Paik (Defendant) entered into a settlement agreement to resolve an unlawful detainer action for failure to pay rent. The key terms of the agreement:

• Defendant to vacate by a specific date: January 31, 2022. In exchange, Plaintiff agreed to not move forward with the eviction and dismiss the case five days after Defendant vacated.

• Plaintiff did not waive their rights to pursue the unpaid rent and Defendant did not waive any defenses to challenge rent claims.

• Plaintiff awarded possession if Defendant failed to vacate.

• In the event of breach, Plaintiff needs to appear ex parte to the court. The Court retains jurisdiction to enter judgment for restitution of the premises, forfeiture of the lease, and back rent, as well as $1,700 in legal fees for any enforcement action.

• Defendant waives right to appeal.

Defendant failed to vacate the premises, remove all her property, and turn over the keys as required under the settlement agreement. Plaintiff applied to the Court for an order to enter judgment pursuant to the settlement

agreement with a stipulation for entry of judgment for all the unpaid rent owned and attorney’s fees for enforcement of the settlement agreement.

Defendant opposed the application alleging that Plaintiff is unlawfully seeking liquidated damages not agreed to in the Settlement Agreement. Defendant alleges that she moved out but kept the keys to complete the moveout.

The trial court granted Plaintiff’s application and awarded a monetary judgment for Plaintiff.

Defendant appealed, arguing that she did not breach the settlement agreement and substantially performed her obligations, or in the alternative, the judgment for monetary damages was unenforceable. Defendant claimed the settlement agreement only allows for possession of the premises as a remedy for the breach, and the monetary judgment awarded was liquidated damages that were not agreed to.

Liquidated damages refer to damages previously agreed upon if one of the parties breached certain contractual obligations. This is different from actual damages.

The appeals court relied on the principles of contract interpretation and Civil Code section 1641. Section 1641 states that the whole contract is to be taken together, to give effect to every part, if reasonably practicable, each clause helping to interpret the other.

The Appeals Court maintained that even if a contract or settlement agreement explicitly waives the right to appeal, a party can still appeal to determine whether judgement was authorized by the settlement agreement.

Now that the Appeals Court overcame that first hurdle, the Appeals Court needed to determine if the back rent fell within the terms of the settlement agreement.

The Appeals Court rejected Defendant’s argument that the settlement agreement only provided for possession of the premises as a remedy for any breach. Since Defendant’s interpretation of the settlement agreement would require the Appeals Court to strike out language in the agreement, the Appeals Court declined to adopt Defendant’s argument and held that back rent is a remedy in the event of a breach.

The Court of Appeals also disagreed with Defendant’s argument that a “judgment for restitution” limits a remedy to only possession. Restitution is characterized by California Courts to include the return of money or to return the status quo.

Material Breach

Defendant’s primary argument was that she substantially performed because she removed most of her belongings and she vacated by the agreed upon moveout date. That argument was deemed irrelevant by the Appeals Court because it had no bearing on whether the settlement agreement allowed for a back rent award.

With unclear lease terms, expect a struggle when regaining possession.

OpenScope Studio 1776 18th Street San Francisco, CA 94107 openscopestudio.com info openscopestudio.com (415) 891-0954

• Multi-family specialists

• Value add remodels

• Accessory Dwelling Units

• Physical needs assessments

• Pre-purchase consultations

• Feasibility and capacity studies

• Interior / Exterior renovations

• Urban infill

• Mixed-use

• Review Services

sfaa

MONDAY, OCTOBER 2

Board of Directors Mtg.

11:30 a.m.

2023calendar

October

WEDNESDAY, OCTOBER 3

Guard Yourself from Predators, Creditors, Liens & Judgements Webinar

Zoom Webinar System

10:00 a.m. to 11:00 a.m.

Members $45 Non Members $65

THURSDAY, OCTOBER 5

Parking & Towing Webinar

Zoom Webinar System

10:00 a.m. to 11:00 a.m.

Members $45 Non Members $65

THURSDAY, OCTOBER 12

30 Day Notice of Tenant’s Intent to Vacate/Acknowledgement Webinar

Zoom Webinar System

10:00 a.m. to 11:00 a.m.

Members $45 Non Members $65

FRIDAY, OCTOBER 13

In-Person Lead RRP Class

Jewish Community Center

3200 California Street, RM#209

8:00 a.m. to 5:00 p.m.

Members $305 Non Members $405

WEDNESDAY, OCTOBER 25

Demystifying Landlord/Tenant Relationships Webinar

First 10 people to register will be in person at SFAA Office.

Registrants after 10 will be on Zoom Webinar System

2:00 p.m. to 3:00 p.m.

Members $45 Non Members $65

WEDNESDAY, OCTOBER 17

Fair Housing ABC’s Webinar

Zoom Webinar System

1:00 p.m. to 2:00 p.m.

Members $45 Non Members $65

THURSDAY, OCTOBER 26

Move Out-Possession Returned/ Final Assessment Webinar

Zoom Webinar System

10:00 a.m. to 11:00 a.m.

Members $45 Non Members $65

THURSDAY, OCTOBER 19

Initial Inspection Webinar

Zoom Webinar System

10:00 a.m. to 11:00 a.m.

Members $45 Non Members $65

THURSDAY, OCTOBER 26

SFAA Annual Trophy Awards St. Regis Hotel

125 3rd Street, San Francisco 5:00 p.m. to 8:00 p.m.

November

WEDNESDAY, NOVEMBER 1

2023 Legislative & Judicial Recap

Zoom Webinar System

2:00 p.m. to. 3:00 p.m.

Donation to Legal Fund

WEDNESDAY, NOVEMBER 15

Virtual Legal Panel 10:00 a.m. to. 11:00 a.m.

THURSDAY, NOVEMBER 2

Security Deposit Returns Webinar Zoom Webinar System

10:00 a.m. to. 11:00 a.m.

Members $45 Non Members $65

FRIDAY, NOVEMBER 29

Intellirent Emerging Trends Zoom Webinar System

1:00 p.m. to. 2:00 p.m. FREE for SFAA Members

MONDAY, NOVEMBER 6 Board of Directors Mtg. 11:30 a.m.

TUESDAY, OCTOBER 24

Neighbors Interfering With Your Land Rights Webinar

Zoom Webinar System

11:00 a.m. to 12:00 p.m.

Members $45 Non Members $65

THURSDAY, NOVEMBER 9 Small Claims Webinar Zoom Webinar System

10:00 a.m. to. 11:00 a.m.

Members $45 Non Members $65

SFAA office will be closed Monday, October 9th in observance of Indigenous People’s Day, and Friday, November 10th in observance of Veteran’s Day, and Thursday, November 23rd & Friday, November 24th in observance of Thanksgiving.

SAN FRANCISCO’S RENT BOARD FEE $29.50

Chapter 37A of San Francisco’s Administrative Code allows the city to collect a per-unit fee for each residential dwelling unit that is subject to the San Francisco Rent Ordinance. This fee defrays the entire cost of operation of the Rent Board. This fee is billed to the landlord each year on the property tax statement sent in November, but the law permits landlords to collect a portion of the Rent Board fee from those tenants in occupancy as of November 1 of each year. A landlord is allowed to collect 50% of the cost of the fee from the tenant. If you have not collected Rent Board fees in the past, you can collect back to 1999.

ALLOWABLE

SFAA’S TENANT SCREENING SERVICE

THROUGH INTELLIRENT

STEP 1:

Create a free account at sfaa. myintellirent.com/agent-signup.

STEP 2:

Invite an applicant to apply via an online application customized to SFAA’s criteria. You can also publish your available rental on Intellirent across mulitple ILSs.

RATES

Intellirent is your free, online rental application and property marketing tool, partnered with Transunion to instantly return complete credit reports and nationwide eviction notices. Renters pay the $40 application fee, which covers your costs. For more information, simply create your free account or go to sfaa.org and choose the “Resources” tab. Then select “Tenant Screening.”

Please note that the maximum you can charge a tenant for screening services is $49.12.

CONTACT INTELLIRENT FOR MORE INFORMATION:

415-849-4400

CAPITAL IMPROVEMENTS

The capital improvement interest rates for 3/1/23 through 2/29/24 are listed below:

INTEREST ON DEPOSITS

Deposits include all tenant monies that the owner holds, regardless of what they are called. At the landlord’s option, the payment may be made directly to the tenant or by allowing the tenant to deduct the amount of interest due from the rental payment.

ALLOWABLE RENT INCREASES 2023 - 2024:

3.6%

Effective March 1, 2022, through February 28, 2023, the allowable annual rent increase is 2.3 %. This amount is based on 60% of the increase in the Consumer Price Index for all urban consumers in the Bay Area. A history of all allowable increases and their effective periods is provided.

2008-2009 $14.50

2007-2008 $13.00

2006-2007 $11.00

2005-2006 $10.00

2004-2005 $11.00

CONTACT THE SAN FRANCISCO RENT BOARD FOR MORE INFORMATION

415-252-4600 sfgov.org/rentboard

SFAA Professional Services Directory

1031 TAX DEFERRED EXCHANGE SERVICES

FIRST AMERICAN EXCHANGE COMPANY

Lisa Jackson 415-244-1339 lisajackson@firstam.com

LAWYERS EQUITY EXCHANGE

Brian Fogarty 415-701-1234 www.lex1031.com

SEQUENT

Eric Scaff 415-834-1031 sequent-rewm.com escaff@sequent-rewm.com

ACCOUNTANTS

SHWIFF, LEVY & POLO LLP

Elizabeth Shwiff 415-291-8600 x232 www.slpconsults.com

ALARM COMPANY

AEC ALARMS

Yat-Cheong Au 408-298-8888 Ext: 188 sales@aec-alarms.com

ARCHITECTURE

OPENSCOPE STUDIO ARCHITECTS

Mark Hogan 415-891-0954 yatcheong@aec-alarms.com

Q ARCHITECTURE

Dawn Ma 415-695-2700 www.que-arch.com

ASSOCIATIONS

PROFESSIONAL PROPERTY MANAGEMENT ASSOCIATION

Renee A. Engelen www.ppmaofsf.org renee@hrhrealestate.com

ATTORNEYS

BARTH CALDERON, LLP

Paul Hitchcock 415-577-4685 Paul@barthattorneys.com

All languages welcome

BORNSTEIN LAW

Daniel Bornstein, Esq. 415-409-7611 www.bornstein.law

CHONG LAW

Dolores Chong 415-437-7807 chongdolores@earthlink.net

DOWLING & MARQUEZ, LLP

Jak S. Marquez 415-977-0444 x232 www.dowlingmarquez.com

Spanish

FISHER BOYLES, LLP

Matthew Weiner 415-595-8706

Matthew.weiner@fisherbroyles.com https://www.fisherbroyles.com/

FRANK KIM ESQ., EVICTION ASSISTANCE

Jo Biel 415-752-6070

Spanish, Korean, Cantonese and Mandarin

FRIED, WILLIAMS & GRICE CONNOR

Clifford E. Fried 415-421-0100 www.friedwilliams.com

French, Spanish and Portuguese

HERZIG & BERLESE

Barbara Herzig 415-861-8800 bherzig@hbcondolaw.com

ILENE M. HOCHSTEIN, ATTORNEY AT LAW

Ilene Hochstein 650-877-8288 ilene@hochsteinlaw.net

KAUFMAN, DOLOWICH, VOLUCK

Ashley Klein 415-926-7612 aklein@kdvlaw.com

KIMBALL, TIREY & ST. JOHN LLP

Kelli Dodson 800-525-1690 kelli.dodson@kts-law.com www.kts-law.com

LAW OFFICES OF KOSTER & LEADBETTER, LLP

Denise Leadbetter 415-713-8680 denise@kosterleadbetterlaw.com www.kosterleadbetterlaw.com

LAW OFFICE OF MICHAEL HEATH

Michael Heath 415-931-4207 Mheath_law@sbcglobal.net

Mandarin

LAW OFFICE OF EDWARD KAIGH, PC

Edward Kaigh 917-406-6063 edward@kaighlaw.com

LAW OFFICES OF SCOTT T. OKAMOTO

Scott T. Okamoto 415-766-5871 www.scottokamotolaw.com

LAW OFFICE OF JULIANA E. PISANI

Juliana Pisani 415-800-7562 Juliana@jpisanilaw.com Italian

LAW OFFICES OF LAWRENCE M. SCANCARELLI

Lawrence M. Scancarelli 415-398-1644 www.sfrealestatelaw.com

THE LAW OFFICE OF ED SINGER

Edward Singer 650-393-5862 www.edsinger.net

MASTROMONACO REAL PROPERTY LAW GROUP

Leonard Mastromonaco 415-354-2702 len@mastrolawgroup.com

NIVEN & SMITH

Leo M. LaRocca 415-981-5451 leo@nivensmith.com

REUBEN, JUNIUS & ROSE, LLP

Kevin Rose 415-567-9000

www.reubenlaw.com

SHEPPARD-UZIEL LAW FIRM

Jaime Uziel 415-296-0900

ju@sheppardlaw.com

STEVEN ADAIR MACDONALD & ASSOCIATES, PC

Steven Adair MacDonald 415-956-6488

www.samlaw.net

sam@samlaw.net

Mandarin, Cantonese & Spanish

TRN LAW ASSOCIATES

Tiffany R. Norman 415-823-4566

tiffany@trnlaw.com

www.trnlaw.com

WASSERMAN

Dave Wasserman 415-567-9600

Dave@wassermanoffices.com

www.davewassermansf.com

WIEGEL LAW GROUP

Andrew J. Wiegel 415-552-8230

www.wiegellawgroup.com

ZACKS & FREEDMAN, PC

Andrew M. Zacks 415-956-8100

www.zfplaw.com

ZANGHI TORRES ARSHAWSKY, LLP

John P. Zanghi 415-977-0444

www.zatlaw.com

BEDBUG DETECTION

CROWN & SHIELD PEST

SOLUTIONS-PREMIER

Aurora Garcia-Vidaca 415-893-9551

www.crownandshieldpestsolutions.com

PREMIER CANINE DETECTION

Jordan Garcia 415-612-6645

www.premiercaninedectection.com

COMMERCIAL/RETAIL LEASING SERVICES

BLATTEIS REALTY CO.

David Blatteis 415-981-2844 www.sfretail.net

CONSTRUCTION

PODS

Chad Schutt 310-270-5127 cschutt@pods.com

CONSULTANTS: PERMITS & PLANNING

EDRINGTON AND ASSOCIATES

Steven Edrington 510-749-4880

steve@edringtonandassociates.com

CORPORATE RENTALS

AMSI

Robb Fleischer 415-447-2020

www.amsires.com

CREDIT REPORTING

INTELLIRENT

Cassandra Joachim 415-849-4400

www.myintellirent.com

DRAIN SERVICES

PRIBUSS ENGINEERING, INC.

Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com

EMERGENCY SERVICES

THE GREENSPAN CO./ ADJUSTERS INTERNATIONAL

Rebecca Holloway 707-540-5584 rebecca@greenspan-ai.com

ENERGY SERVICES

ARMADA POWER

RECOLOGY SUNSET SCAVENGER

Dan Negron 415-330-2911 recologysf.com

VALET LIVING

Briana Sellers 813-613-5073 briana.sellers@valetliving.com www.valetliving.com

HARDWARE

LUXER ONE

Josh Grosser 415-215-4670 joshg@luxerone.com

HUMAN

RESOURCES

MAVEN MAINTENANCE, INC.

Craig Lipton 415-829-2207 www.mavenmaintenance.com

ONE STOP MAINTENANCE

John Flaxa 650-296-4947 info@onestopmaintenance.co www.onestopmaintenance.co

WEST COAST PROPERTY MANAGEMENT

Joseph Keng 415-885-6970 ext. 101 www.wcpm.com

MEDIATION

David Myers

614-918-7493 dmyers@armadapower.com

ENVIRONMENTAL CONSULTING

P.W. STEPHENS ENVIRONMENTAL

Sheri Buenz 510-651-9506 sherib@pwsei.com

FACADE INSPECTIONS

BORNE CONSULTING

Cade Osborne 415-319-4789 cade@borne-consulting.com borne-consulting.com/

FIRE ESCAPE INSPECTION & MAINTENANCE

ESCAPE ARTISTS

Ben Maxon 415-279-6113 www.sfescapeartists.com

GREAT ESCAPE SERVICES

Terry Walsh 415-566-1479 www.greatescapeservice.com

FIRE PROTECTION CONTRACTORS

A-TOTAL FIRE PROTECTION COMPANY, INC.

Monte L. Osborn, CEO

Tyler Osborn, CFO 530-672-8495 accounting@atotalfireprotection.com www.atotalfireprotection.com

AEC ALARMS

628-208-0188 SFfire@aec-alarms.com

BATTALION ONE FIRE PROTECTION

Tim Morse 510-653-8075 www.battaliononefire.com

COMMERCIAL FIRE PROTECTION, INC.

Laine Sims 925-300-9534 www.fireprotected.com

EMERGENCY SYSTEMS, INC.

Eric Hagerman 415-564-0400 esmfire@earthlink.net

PRIBUSS ENGINEERING, INC.

Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com

GARBAGE COLLECTION SERVICES

RECOLOGY GOLDEN GATE RECYCLING

Minna Tao 415-575-2423 recologysf.com

INTERSOLTUTIONS, LLC jhong@intersolutions.com

INSURANCE COMPANIES

ARM MULTI INSURANCE SERVICES

Lisa Isom 866-913-6293 www.arm-i.com

BARBARY INSURANCE BROKERAGE

Gerald Becerra 415-788-4700 www.barbaryinsurance.com

COMMERCIAL COVERAGE INSURANCE AGENCY

Paul Tradelius 415-436-9800 www.comcov.com

GORDON ASSOCIATES INSURANCE

SERVICES

Dave Gordon, CLU 650-654-5555x6972 David.gordon@gordoninsurance.com

USI INSURANCE

Sarmad Naqvi 510-590-0635 sarmad.naqvi@usi.com www.usi.com

INTERNET SERVICES PROVIDERS

COMCAST/XFINITY

Michael Juliano 925-495-9922 www.xfinity.com

LENDING / FINANCIAL SERVICES

FIRST FOUNDATION BANK

Michelle Li 415-794-2176 www.ff-inc.com

LENDING / FULL SERVICE BANKS

LUTHER BURBANK SAVINGS

Gabriel Basso 510-601-2400 www.lutherburbanksavings.com

LENDING / INSTITUTIONS

CHASE COMMERCIAL TERM LENDING

Sharon Groenendyk 415-315-8464 www.chase.com/commercialbanking

LOCKSMITHS

CROWN LOCK & HARDWARE

Joe Schoepp 415-221-9086

MAINTENANCE REPAIR SERVICE

GREENTREE MAINTENANCE

Yvonne Figueroa 415-854-9495 Figueroa@veritasinv.com

THE BAR ASSOCIATION OF SAN FRANCISCO CONFLICT INTERVENTION SERVICE

Scott Goering 415-782-8940 sgoering@sfbar.org

MOVING COMPANIES CLUTCH MOVING COMPANY

Steven Mandac 650-425-0353 sales@clutchmovingcompany.com www.clutchmovingcompany.com

PAINTING CONTRACTORS

KRUITPAINTING, INC.

Pieter Kruit 415-254-7818 www.kruitpainting.com

PAC WEST PAINTING INC.

Brian Beaulieu 415-457-0724 www.pacwestpaintinginc.com

PETERS PAINTING SERVICES

Peter Pantazelos 415-647-4722 www.peterspainting.com

TARA PRO PAINTING INC.

Brian Layden 415-822-2011 www.tarapropainting.com

PEST CONTROL

ATCO PEST & TERMITE CONTROL & HOME RESTORATION

Richard Estrada 415-898-2282 www.atcopestcontrol.com

BANNER PEST SERVICES

Brad Erekson 650-678-2300 brad@bannerpc.com www.bannerpc.com

CROWN & SHIELD PEST SOLUTIONS-PREMIER

Aurora Garcia-Vidaca 415-893-9551 www.crownandshieldpestsolutions.com

PLUMBING & HEATING

C.R. REICHEL ENGINEERING CO. INC.

Tim Lordier 415-431-7100 www.crreichel.com

PRIBUSS ENGINEERING, INC.

Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com

R & L PLUMBING

Larry Bustillos 415- 651-4977 larry@rl.plumbing www.rlplumbingsanfrancisco.com

ROS PLUMBING

Niall 415-505-2180 niall@rosplumbing.com

URGENT ROOTER AND PLUMBING INC.

Albert Lee 415-387-8163 urgentrtr@sbcglobal.net

PROCESS SERVER

RHINO PROCESS SERVING INVESTIGATION

Lindon Lilly 833-711-3400 info@lllegalassistance.com www.lllegalassistance.com

PROJECT MANAGEMENT

MELGAR REAL ESTATE SERVICES

Suzy Melgar 650-745-8186 info@mresbayareahomes.com

PROPERTY MANAGEMENT

2B LIVING

Brooks Baskin 650-763-8552 brooks@twobliving.com www.twobliving.com

ABACUS PROPERTY MANAGEMENT

Timothy Cannon 415-841-2105 tim@sanfranrealestate.com www.abacuspropertymanagement.com

ADVENT PROPERTIES, INC.

Benjamin Scott, CCRM 510-289-1184 www.adventpropertiesinc.com

ALEXANDERSON PROPERTIES

Eric Alexanderson 415-285-3737 alexandersonproperties.com alexanderson08@yahoo.com

AMORE REAL ESTATE, INC

Jerry Hsieh 415-567-4800 www.amoresf.com

ANCHOR REALTY

Mark Campana 415-621-2700 mark@anchorealtyinc.com www.anchorealtyinc.com

ARTAL PROPERTIES

John Artal 415-647-4400 artalproperties@gmail.com www.artalproperties.com

AYS MANAGEMENT

Kevin Newsome 510-708-0165 ayspropertymanager@gmail.com

BARBAGELATA REAL ESTATE COMPANY

Paul Barbagelata paulb@realestatesf.com

Property Management Members

The following members are SFAA Property Management Members. They fully support the organization and are dedicated to SFAA’s goals. For more information about the benefits of becoming a Property Management Member, contact Maria Shea at maria@sfaa.org or 415-255-2288 x 110.

ADVENT PROPERTIES, INC.

Benjamin Scott, CCRM 510-289-1184 www.adventpropertiesinc.com

AMSI

Robb Fleischer 415-447-2020 www.amsires.com

CECCHINI REALTY CO.

Dante Cecchini, CCRM 415-550-8855 www.cecchinirealty.com

CITYWIDE PROPERTY MANAGEMENT

Carol Cosgrove 415-552-7300 www.citywidesf.com

DEWOLF

William Talmage 415-221-2032 www.dewolfsf.com

GAETANI REAL ESTATE

Paul Gaetani 415-668-1202 www.gaetanirealestate.com

GREENTREE PROPERTY MANAGEMENT 415-828-8757 www.greentreepmco.com

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen (415) 810-6020 www.hrhrealestate.com

J. WAVRO PROPERTY MANAGEMENT

James Wavro 415-509-3456 www.jwavro.com

LINGSCH REALTY

Natalie M. Drees 415-648-1516 www.lingschrealty.com

PAUL LANGLEY COMPANY

Misha Langley 415-431-9104 x 301 misha@plco.net

PONTAR REAL ESTATE

Merri Pontar 415-421-2877 www.pontarrealestate.com

PROGRESSIVE PROPERTY GROUP

Dace Dislere & Joe Gillach 415-515-4329

REAL MANAGEMENT COMPANY

J.J. Panzer 415-821-3167 www.RMCsf.com

S&L REALTY

Robert Link 415-386-3111 www.slrealty-sf.com

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

SUTRO PROPERTY MANAGEMENT, INC.

Salman Shariat 415-341-8774 www.sutroproperties.com

VERTEX PROPERTY GROUP

Craig Berendt 415-608-3050 vertexsf.com

WEST & PRASZKER REALTORS

Michael Klestoff 415-661-5300 www.wprealtors.com

WEST COAST PROPERTY MANAGEMENT

Eric Andresen 415-885-6970 www.wcpm.com

VESTA ASSET MANAGEMENT

Paul Griffiths 415-994-3033 paul@vesta-assetmanagement.com

BAY PROPERTY GROUP

Anna Katz 510-836-0110

anna@baypropertygroup.com www.baypropertygroup.com

BAYVIEW PROPERTY MANAGERS

James Blanding 415-822-8793 xt.4 bayview60@comcast.net

www.bayviewpropertymanagers.com

BEAM PROPERTIES, INC.

Darius Chan 415-254-8679 darius@sfbeam.com

BETTER PROPERTY MANAGEMENT

Steven Brown 415-861-9980 sbrown@bpm-re.com

BLVD RESIDENTIAL

Debbie Brackett 650-328-5050 dbrackett@blvdresidential.com www.blvdresidential.com

BOARDWALK INVESTMENTS

Marilyn Andrews 650-355-5556 ma@boardwalkrents.com

BRIDGES PROPERTY MANAGEMENT GROUP

Patricia Lee 415-205-7401 pleehomes@gmail.com

BROOKFIELD PROPERTY GROUPPRESIDIO LANDMARK

Jon King 855-327-5376 jon.king@brookfieldproperties.com

CANTRELL ASSOCIATES CORPORATION

Jim Cantrell 415-956-6000 jimcha@pacbell.net

CENTERSTONE PROPERTY MANAGEMENT

Ron Erickson 415-626-9944 rjerickson@sbcglobal.net

CHELSEA PACIFIC

Kaylin Alexandra 415-937-5370 x103 kaylin@chelseapacific.com

CIRRUS ASSET MANAGEMENT

Paolo Pedrazzoli 818-808-3530 ppedrazzoli@Cirrusami.com

CITYWIDE PROPERTY MANAGEMENT

Carol Cosgrove 415-552-7300 www.citywidesf.com

COIT TOWER PROPERTIES

Yoshi Yamada 415-447-6834 Yoshicoit@yahoo.com

CONSOLIDATED PROPERTY MANAGEMENT EIC GROUP, INC.

Penny Pan 415-682-0708 office@cpmbayarea.com

CORCORAN ICON PROPERTIES

Dawn Cusulos 415-678-8854 dawn.cusulos@corcoranicon.com

CROSSBAY GROUP INC 408-512-4366

Eclipse Property Management Inc.

Terrence Tom 510-865-8700 x303 ttom@eclipsepm.net

DEWOLF REALTY CO. INC.

William A. Talmage 415-221-2032 www.dewolfsf.com

EBALDC

Felicia Scruggs 510-287-5353 FScruggs@ebaldc.org

FOGCITI REAL ESTATE INC. PROPERTY MANAGEMENT

Paul Mora 415-674-1440 pmora@fogciti.com

FOUNDATION RENTALS & RELOCATION, INC.

Christopher Barrow 415-507-9600 cb@foundationhomes.com

GAETANI REAL ESTATE

Paul Gaetani 415-668-1202 www.gaetanirealestate.com

GEARY REAL ESTATE, INC. Melissa Geary melissa@gearyrealestateinc.com

GEORGE GOODWIN REALTY, INC.

Chris Galassi 415-681-1265 www.goodwin-realty.com

GOLDEN GATE PROPERTIES

Ferdinand Piano 415-498-0066 ferdinand@g2properties.com

GREENTREE PROPERTY MANAGEMENT

Scott Moore 415-828-8757 www.greentreepmco.com

GM GREEN REAL ESTATE INC.

George Green 415-608-6485 ggreen@gmgreen.com www.gmgreen.com

GORDON CLIFFORD PROPERTIES, INC.

Patrick Clifford 415-613-7694 patrick@gcpropertiessf.com

HILL & CO. LEASING

M PROPERTIES

Mark Mangampat mark@mproperties.com

MAG MANAGEMENT

Lana August lanaml@gaehwiler.com

MARSHALL & CO. PROPERTY MANAGEMENT

Marshall Jainchill marshall@marshallproperty.com

MCKEEVER REALTY

Chuck Lewkowitz chucklewkowitz@gmail.com

MERIDIAN MANAGEMENT GROUP

Randall Chapman 415-434-9700 www.mmgprop.com

MORLEY FREDERICKS

REAL ESTATE SERVICES

Steve Morley 415-722-4724 susan@thelucascompany.com

MOSSER COMPANY

Neveo Mosser 415-284-9000 nmosser@mosserco.com

MYND MANAGEMENT, INC.

Stacy Winship 510-306-4440 www.mynd.co

NICE VENTURES INC

Laurie Thomas laurie@niceventures.com

NORTHPOINT APARTMENTS

PRESENT FINANACIAL PROPERTY MANAGEMENT

Brandon Temple 650-346-5009 Brandon@presentfinancialpm.com

PRIME METROPOLIS PROPERTIES, INC.

Tom Chan 415-731-0303 tomchan@pmp1988.com

PRO EQUITY AM

Tori Linnell 916-838-2804 vlinnell@proequityam.com

PROGRESSIVE PROPERTY GROUP

Dace Dislere 415-794-9727 www.progressivesf.com

RAJ PROPERTIES

Jennifer Mayo 559-587-1318 mainoffice2@rajproperties.com www.rajproperties.com

RALSTON MANAGEMENT GROUP

Keith Jurcazak 650-303-3182 kj@ralstonmanagementgroup.com www.ralstonmanagementgroup.com

RAMSEY PROPERTIES

Brian E. Ramsey 415-474-5175 Brian@RamseyPropertiesSF.com

REAL MANAGEMENT COMPANY

J.J. Panzer 415-821-3167 www.RMCsf.com

ROCKAWAY RESIDENTIAL MANAGEMENT

Kristine Abbey 650-290-3084 kristine@rockawayresidential.com rockawayresidential.com

Ben Burgoon

415-515-9891 bburgoon@hill-co.com

HOGAN & VEST INC.

Taylor Ownes-Kees 415-989-2007 towenskees@northpointsf.com www.thenorthpointapartments.com

ONERENT DBA POPLAR HOMES

ROCKWELL PROPERTIES

Mark Kaplan 415-398-2400 propertymanagement@rockwellproperties.com

Simon Wong

415-421-7116 hoganvest.com

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen 415-810-6020 www.hrhrealestate.com

INCOME PROPERTY SPECIALISTS

Clayton Llewellyn 408-446-0848 www.ipsmanagement.cc

JACKSON GROUP PROPERTY MANGEMENT, INC.

Raymond Scarabosio 415-608-8300 ray@jacksongroup.net

JAMES D. MULLIN REAL ESTATE BROKER

James D. Mullin 415-470-0450 jamesdmullinre@gmail.com

JD MANAGEMENT GROUP, INC.

Jonathan Davis 510-387-7792 jonathan.davis@jdmginc.com

KEYOPP PROPERTY MANAGEMENT

LEADING PROPERTIES

Patrick Boushell 415-346-8600 x102 pboushell@leading-sf.com Legacy

PTLA LLC

Brent Mustin 510-352-6310

LINGSCH REALTY

Natalie M. Dress 415-648-1516 www.lingschrealty.com

LUCAS & COMPANY

Susan Lucas 415-722-4724 susan@thelucascompany.com

Nicole Cheatham 408-381-3157 nicole@popularhomes.com

OPEN WORLD PROPERTIES

Jonathan Daryl Fleming 510-250-0946 jonathan@openworldproperties.com www.Openworldproperties.Com

PACIFIC REALTY

Robert Pecholtres 415-923-1100

PAUL LANGLEY COMPANY

Misha Langley 415-431-9104 x 301 misha@plco.net

PEAK REALTY GROUP

James C. Keighran 415-474-7325 info@peakrealtygroup.com www.peakrealtygroup.com

PILLAR CAPITAL REAL ESTATE

Jonathan Ng 415-885-9584 jonathan@thepillarcapital.com

PIP INC./SFRENT

Sarosh Kumana 415-861-4554 sarosh@sfrent.net www.sfrent.net

PMREI

Paul McLean 415-999-1407 pmrei@outlook.com

PODESTO PROPERTIES

Gina Enriquez 415-794-7125 gandpofsf@aol.com

PONTAR REAL ESTATE

Merri Pontar 415-421-2877 www.pontarrealestate.com

RNB PROPERTY MANAGEMENTGOLDEN GATE

Kaveh Gorgani 415-413-3827 kaveh@rnbemail.com www.rnbgoldengate.com

RPM MANAGEMENT GROUP

Dipak Patel 415-672-1203 dipak@rpmmg.com

RYEBREAD PROPERTIES, INC.

Ryan Siu 415-385-8891 ryan@ryebreadproperties.com www.ryebreadproperties.com

SALMA & COMPANY

Ryan Salma 415-931-8259 propertymanager@salma-co.com www.salma-co.com

SFREALESTATE.COM

Mark McNee 415-967-2637 mark@mcnee.net www.sfrealestate.com

SHAREVEST PROPERTY MANAGEMENT, LLC

Timothy D. Gilmartin 650-347-2020 tim@thegilmartins.com

SIGNATURE REALTY PROPERTY MANAGEMENT

Paul Montalvo 650-364-3167 paul@paulmontalvo.com

SIERRA PROPERTY PROFESSIONALS

Sonali Herrera sierrappinc@gmail.com

SILVER CREEK PROPERTY MANAGEMENT

Jonathan Arguello 925-600-1818 jmsilvercreek@sbcglobal.net www.teamsilvercreek.com

SKYLINE PMG, INC.

Nicholas Bowers 415-968-9903 Nicholas@skylinepmg.com

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

SUTRO PROPERTY MANAGEMENT, INC.

Salman Shariat 415-341-8774 www.SutroProperties.com

TAPESTRY PROPERTIES

Roger Fong 415-334-6120 tapproperties2010@gmail.com

TOWER RENTS

Anthony Harkins 415-377-7571 tony@towerrents.com

VIVE REAL ESTATE

Mharla Ortega 415-495-4739 x1010 mharla@letsvive.com www.letsvive.com

WEST COAST PROPERTY MANAGEMENT

Eric Andresen 415-885-6970 www.wcpm.com

WEST & PRASZKER REALTORS

Michael Klestoff 415-699-3266 www.wprealtors.com

WICKLOW MANAGEMENT

Mike O’Neill 415-928-7377 wicklowmanagement@gmail.com www.wicklowsf.com

WILLIAM BOGGS

William Boggs 415-269-0689 sfboggsz@yahoo.com

VERTEX PROPERTIESS

Craig Berendt 415-608-3050 craig.berendt@gmail.com

VESTA ASSET MANAGEMENT

Paul Griffiths 415-994-3033 paul@vesta-assetmanagement.com

YMPG

Yelena Gelzer 415-260-6325 yglezer@ympg-management.com

PROPERTY MANAGEMENT SOFTWARE

APPFOLIO

Mindy Sorenson 888-700-8299 mindy.sorenson@appfolio,com

DOOR LOOP

Maria Barbera 888-607-3667 mbarbera@doorlopp.com

RENT RAISERS

Michelle L. Horneff-Cohen 415-661-3860 www.propertymanagementsystems.net

YARDI

Kelly Krier 805-699-2040 kelly.krier@yardi.com

REAL ESTATE APPRAISALS

MARK WATTS COMMERCIAL APPRAISAL

Mark Watts 415-990-0025 www.markwattscommercialappraisal.com

REAL ESTATE BROKERS & AGENTS

ARTHUR KRAMER, JR.

Arthur Kramer, Jr. 415-290-7080 artiekramer@gmail.com

BERKSHIRE HATHAWAY FRANCISCAN PROPERTIES

Edward Milestone 415-994-5969 MilestoneRealEstateSF@gmail.com

BIG TREE PROPERTIES

Evan Matteo 415-305-4931 evan@bigtreeproperties.com

BRICK & MORTAR REAL ESTATE SERVICES

Eyal Katz 415-990-6762 eyal@brickandmortarsf.com

CHUCK & ASSOCIATES

Kevin Chuck 415-595-5832 chuckassoc@gmail.com

COLDWELL BANKER COMMERCIAL NRT

Steven Caravelli 415-229-1367 steven.caravelli@cbnorcal.com

COLLIERS INTERNATIONAL- JAMES DEVINCENTI

James Devincenti 415-288-7848 www.THEDLTEAM.com

COLLIERS INTERNATIONAL

Payam Nejad 415-288-7872 www.colliers.com/payam.nejad

COMPASS

Tim Johnson 415-710-9000 tim.johnson@compass.com www.timjohnsonsf.com

COMPASS COMMERCIAL BROKERAGE

John Antonini 415-794-9510 john@antoninisf.com

COMPASS COMMERCIAL BROKERAGE

Chris J. Connor chris.oconnor@compass.com

COMPASS COMMERCIAL BROKERAGE

Adam Filly 415-516-9843 adam@adamfilly.com

COMPASS COMMERCIAL BROKERAGE

Jay Greenberg 415-378-6755 jay@jayhgreenberg.com

COMPASS COMMERCIAL

Mirella Webb 415-640-4133 mirella.webb@compass.com

CORCORAN GLOBAL LIVING COMMERCIAL

Terrence Jones 415-786-2216 terrence@terrencejonesSF.com www.terrencejones.com

FERRIGNO REAL ESTATE

Chris Ferrigno 415-641-0661 www.ferrignorealestate.com

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen 415-810-6020 www.hrhrealestate.com

ICON REAL ESTATE INC.

Jason Quashnofsky 415-370-7077 jason@iconsf.com

JEREMY WILLIAMS REAL ESTATE SALES

Jeremy Williams 415-932-9846 jeremy@jeremywilliams.com

KENNEY & EVEREST REAL ESTATE, INC.

Everest Mwamba 415-902-3411

maureen@kenneyrealestate.com

KILBY STENKAMP-VANGUARD PROPERTIES

Kilby Stenkamp 415-370-7582

LESLIE BURNLEY

Leslie Burnley 415-717-8709 leslie.j.burnley@gmail.com leslieburnley.com

LISA ANNE ECKERT

Lisa Anne Eckert 650-759-6726 eckertlisa205@gmail.com

MARCUS & MILLICHAP

Sanford Skeie 415-625-2153 www.marcusmillichap.com

MAVEN PROPERTIES

Matthew Sheridan matt@mavenproperties.com

MORGAN REAL ESTATE ADVISORS, INC.

Laurence Morgan 415-300-6503 laurence@morganrealestateadvisor.com www.morganrealestateadvisor.com

NHB REAL ESTATE INC.

Tanya Dzhibrailova 415-531-6779 tanya@nhbrealestate.com www.nbhrealestate.com

PRIME METROPOLIS PROPERTIES, INC.

Tom Chan 415-731-0303 tomchan@pmp1988.com

RESIDE

Hilary Hedemark 617-416-4104 mlsinfo@sideinc.com

S&L REALTY

Robert Link 415-386-3111 www.slrealty-sf.com

STEELE PROPERTIES

Ryan Steele 415-881-7762 ryan@steeleproperties.com www.steeleproperties.com

TERRENCE CHAN

Terrence Chan 415-317-7011 tchanhomes@gmail.com

WEST & PRASZKER REALTORS

Michael Klestoff 415-312-2245 klestoffmre@aol.com

VANGUARD COMMERCIAL

Allison Chapleau 415-516-0648 allison@allisonchapleau.com www.allisonchapleau.com

VANGUARD PROPERTIES

Dimitris Drolapas 415-531-9659 dd@vanguardsf.com

REAL ESTATE INVESTMENTS

CITY REAL ESTATE

Arthur Tom 415-987-6788 art@cityrealestatesf.com cityrealestatesf.com

KENNEY & EVEREST REAL ESTATE, INC.

Everest Mwamba 415-902-3411 maureen@kenneyrealestate.com

STEPHEN PUGH 415-497-8307 steve@pacwestcre.com

10 TIPS TO ATTRACT GREAT TENANTS

A difficult tenant can bring so much stress to your life.

As a property manager, one of your most important tasks is to find and keep quality tenants. The right tenants can make your life easier and your property more profitable.

But how do you attract these ideal renters?

Although it’s impossible to gauge someone’s behavior behind closed doors, we’ve put together a list of tips to help you select the most suitable tenants.

1. Know your audience

First and foremost, know who your ideal tenants are. Are they young professionals, families with children, or retirees? Knowing who you’re targeting will help you tailor your marketing efforts to reach them more effectively.

When reaching out to your target audience, make sure to adhere to Fair Housing laws. Check out “Fair Housing Facts” by attorney Steven Williams in the July issue of SF Apartment Magazine (sfaa.org/magazine) for more information.

2. Highlight your property’s unique features

Figure out what sets your property apart from others in the area. Do you have a great location, unique amenities, or spacious units? Highlight these features in your marketing materials and property descriptions.

3. Offer incentives

Consider offering move-in specials, referral bonuses, or other incentives to attract quality tenants. These can be a great way to stand out from the competition and entice renters to choose your property.

4. Set realistic rent prices

Make sure your rental rates are competitive with other properties in the area. If you price too high, you may scare off potential tenants. If you price too low, you may attract lower-quality renters who are only looking for a bargain.

5. Screen tenants carefully

If you retain anything from this article, let it be this: don’t rush the tenant screening process.

Take the time to thoroughly check references, run credit checks, and verify employment and income. This will help ensure you’re bringing in renters who are responsible and reliable.

6. Keep your property clean and well-maintained

A clean and well-maintained property will attract highquality tenants who are looking for a comfortable and safe place to call home.

Keep up with regular maintenance and repairs to keep your property in top condition. This will not only help you gain positive feedback and possible referrals, but it will also help you in terms of retention.

7. Respond quickly to tenant concerns

When tenants have issues or concerns, respond promptly and professionally. This will help build trust and show that you’re committed to providing a great living experience for your renters, which will help in terms of retention.

8. Offer flexible lease options

Based on your housing market, consider offering monthto-month leases or shorter lease terms to attract renters who may not want to commit to a long-term lease. This can be especially appealing to young professionals or students who may be uncertain about their future plans.

This is where knowing your target market really comes into play; if your ideal tenant fits these parameters, consider catering to them.

Turn to “On Short Notice” on page 40 to read up on San Francisco’s Intermediate-Length Occupancy (ILO) laws.

9. Communicate clearly and effectively

Make sure your tenants know what’s expected of them and what they can expect from you as their landlord. Be clear about your policies, procedures, and expectations from the beginning to avoid misunderstandings and conflicts later on.

10. Emphasize the benefits of renting from you

Why should renters choose your property over others in the area? Emphasize the benefits of renting from you, such as convenient location, responsive management, and attractive amenities.

Bottom line

These ten tips will help you attract high-quality tenants and enjoy a more rewarding property management experience. Remember, finding the right tenants is key to your success as a landlord, so take the time to do it right and don’t cut corners.

David Bitton is the CMO and Co-founder of DoorLoop.

sfaa sfaa 2023 membership application

REFINISHING / RESURFACING SERVICE

MIRACLE METHOD OF SAN FRANCISCO NORTH

Jaime Munoz 415-673-4211

MiracleMethodSFO@gmail.com www.miraclemethod.com/San-Francisco

RENT BOARD PETITIONS

RENT RAISERS

Thank you for joining the San Francisco Apartment Association. SFAA is dedicated to educating, advocating for and supporting the Rental Housing Community so that its members operate ethically, fairly and profitably. Please consult a tax preparer in advance to determine deductibility for your tax situation. Membership fees are subject to change.

San Francisco Apartment Association

Michelle Horneff-Cohen michelle@propertymanagementsystems.net

REAL MANAGEMENT COMPANY

Melinda Greene 415-230-8895 www.RMCsf.com

RENT BOARD PASSTHROUGHS

Kim Boyd Bermingham 415-333-8005 www.rentboardpass.com

RENTAL LISTING SERVICES

COSTAR

Aj Herlitz 844-459-1495 www.costargroup.com aherlitz@costar.com

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen 415-810-6020 www.hrhrealestate.com

REALPAGE

Stacey Blackwell 972-820-3015 stacey.blackwell@realpage.com www.realpage.com

RESIDENTIAL LEASING

GORDON CLIFFORD PROPERTIES, INC.

PatrickClifford 415-613-7694 patrick@gcpropertiessf.com

HAMILTON FAMILY CENTER Mayo Lunt 510-763-8540 x230 www.hamiltonfamiles.org

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen 415-810-6020 www.hrhrealestate.com

J. WAVRO ASSOCIATES James Wavro 415-509-3456 www.jwavro.com

KENNEY AND EVEREST REAL ESTATE, INC. Maureen Kenney 415-929-0717 maureen@kenneyrealestate.com

LINGSCH REALTY

Natalie M. Drees 415-648-1516 www.lingschrealty.com

RELISTO

Eric Baird 415-236-6116 x101 www.relisto.com eric@relisto.com

RENTALS IN S.F.

Jackie Tom 415-409-3263 www.rentalsinsf.com

RENTSFNOW

Stephanie Versin sversin@veritasinv.com www.rentsfnow.com

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

VERTEX PROPERTIES

Craig Berendt 415-608-3050 www.berendtproperties.com

ZUMPER, INC

Connor Hodges 949-702-1508 connor@zumper.com www.zumper.com

SECURITY

KASTLE SYSTEMS

Michael Madisan 415-828-2157 mike.madisan@kastle.com

SECURITY DEPOSITS

THE GUARANTORS

Alexandra Nazaire 212-266-0020 alexandra.nazaire@theguarantors.com www.theguarantors.com

SEISMIC RETROFIT &

STRUCTURAL ENGINEERING

BAI CONSTRUCTION

Behnam Afshar 510-595-1994 x101 www.baiconstruction.com

WEST COAST PREMIER CONSTRUCTION, INC.

Homy Sikaroudi, PhD, PE 510-271-0950 www.wcpc-inc.com

STAFFING

BG MULTI-FAMILY

Shannon Valentino 714-654-9498 svalentino@bgmultifamily.com

STUDENT HOUSING

AMERICAN CAMPUS COMMUNITIES

Hannah Lawson 415-310-2388 hlawson@americancampus.com

SUBMETERS

LIVABLE

Daniel Sharabi 415-937-7283 www.livable.com

TENANT PLACEMENT & LISTING

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

WATER CONSERVATION SERVICE

SF PUBLIC UTILITIES COMMISSION

Chandra Johnson 415-554-0704 www.conserve.sfwater.org

WATER DAMAGE SERVICE

DRYFAST PROPERTY RESTORATION LLC

Ivan Angelov 415-861-8003 info@dryfast.net https://www.dryfast.net/

FIRE AND WATER DAMAGE RECOVERY

Maria Neumann 800-886-1801 www.waterdamagerecovery.net

IDEAL RESTORATION

Joseph Dito 415-656-9951 joe@idealsf.com www.idealsf.com

RESTORATION MANAGEMENT, CO.

Eric Shelton 510-815-0954 eric.shelton@rmc.com www.rmc.com

Please

note that acceptance of associate membership does not necessarily constitute any endorsement or recommendation, express or implied, of the associate member or any goods or services offered.

Landlord & Leasing Agent, A Winning Combo.

Having over 25 rental units of her own, Jackie brings rst-hand experience as a landlord to all of our Rentals In S.F. clients.

Every day, our team endeavors to nd quali ed tenants for our clients. With an expert understanding of the ever changing San Francisco rental market, we have made it our priority to ll your vacant unit quickly, e ortlessly, at market rent and with your ideal tenant!

With just one phone call, Jackie will come over to access your needs, appraise your unit, and do all the marketing, prospecting and screening. We then present you with a quali ed tenant ready to move in.

Call Jackie at Rentals In S.F. to ll your vacancy. It will be one of the best calls you’ll ever make. Just ask all our clients!

Former SFAA winner

* Leasing Agent of the Year

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Liquidated Damages

Defendant contended that the back rent claim was an attempt to seek liquidated damages. The Court of Appeals rejected Defendant’s argument and held that the settlement agreement gives discretion to the trial court to determine the amount of back rent in the event of a breach. The settlement agreement did not provide a set amount, so there was no liquidated damages provision.

Conclusion

The important lesson to draw from this decision is to make sure your settlement agreements are well-drafted so that you may recover possession and monetary judgments in the event of a breach of unlawful detainer settlement agreement.

—Angelica Sandoval Montenegro

65283 Two Bunch Palms Building LLC v. Coastal Harvest, May 5, 2023

Plaintiff 65283 Two Bunch Palms Building LLC (the landlord) entered into an oral agreement to lease an industrial/ warehouse type building to defendant Coastal Harvest II, LLC (the tenant) for the indoor cultivation of cannabis that was to be sold to other California licensed cannabis businesses. Under that agreement, Coastal Harvest took possession of the property in October 2018 and immediately began its cannabis growing operation. The tenant paid its monthly rent timely to the landlord.

It is important to note that in its cannabis cultivation operation, Coastal Harvest did not grow its cannabis in the ground. Instead, it grew its cannabis in aboveground “growing pots” that made for easy moving around the building for watering and lighting, and for easy transportation to its distributors.

The parties were not able to reach an agreement on a written lease or a master service agreement, which was an express requirement under the parties’ oral agreement. An attorney for Two Bunch had

testified at trial he told Coastal Harvest that the oral lease was month-to-month, and unless the parties could agree and sign a written lease, the oral lease would be terminated, and the tenant would have to leave.

During the parties’ negotiations for the written lease, they discussed a minimum of a three-year lease term, and Two Bunch had stated that the tenant could use the property for no less than three years. However, that written lease was never finalized nor executed.

Because of the failure of the parties to agree and enter into the required written lease, Two Bunch served Coastal Harvest with a 30-day written notice to quit. In response, Coastal Harvest refused to vacate the property and Two Bunch then filed an unlawful detainer action to evict Coastal Harvest from the premises and regain possession.

After a one-day trial, the trial court entered judgment for possession in favor of the landlord and awarded it $180,000 in holdover damages.

At trial, tenant Coastal Harvest argued that it could not be evicted under the unlawful detainer action because it operated a licensed cannabis growing business on the subject property and was, therefore, entitled to the one-year tenancy for “agricultural” purposes and the presumption of a one-year holdover tenancy to “use agricultural lands” under Civil Code Section 1943 and Code of Civil Procedure Section 1161(2).

In response, the landlord argued that even assuming Coastal Harvest LLC’s cannabis growing business did qualify as “agricultural,” the parties had agreed that unless they had promptly executed a written lease, the term of the oral lease was month-to-month. The landlord also argued that since the basis of its unlawful detainer action was not that the tenant failed to pay rent, Section 1161(2) and its holdover provisions for agricultural tenants should not apply.

Appellate Court

The Appellate Court agreed with Two Bunch, found no errors in the underlying lower court proceedings, and affirmed the trial court’s decision in favor of the landlord.

The Appellate Court noted there was substantial evidence that supported landlord’s position that while the negotiations for a written lease were ongoing, the parties had understood the oral lease was for a month-to-month term, and that it would be terminated unless the written lease was eventually signed. Therefore, the Appellate Court held that the trial court correctly ruled that Coastal Harvest did not rebut the general presumption of a month-to-month lease under Section 1943.

The Court also ruled that Section 1161(2)—including the presumed holdover term for “agricultural” tenants— only applied when the unlawful detainer action was instituted after default in the payment of rent. In this case, there was no allegation that the tenant was ever in arears of its rent, and so Section 1161(2) had no application in the present facts.

Conclusion

Two key facts were critical in supporting the decisions of the trial court and the Appellate Court: first, the tenant used movable “growing pots” to cultivate its cannabis plants so there was no “agricultural use”; and second, the tenant was current with paying its rent so Section 1161(2) was not applicable.

The holding in this case will become a very applicable precedent in other unlawful detainer actions involving the cannabis cultivation industry disputes because the use of movable “growing pots” is quite common in urban commercial properties.

—Edward Lai

The information contained in this article is general in nature. Consult the advice of an attorney for any specific problem. The attorney authors are with Fried, Williams & Grice Conner and can be reached at 415-421-0100.

NERT

NEIGHBORHOOD EMERGENCY RESPONSE TEAM (NERT)

Get prepared and be involved. NERT is a communitybased training program that takes a neighbor-helping-neighbor approach, creating lifelines between families, neighbors, and San Francisco’s emergency responders.

NERT is a free training program for individuals, neighborhood groups, and community-based organizations in San Francisco. Individuals learn the basics of personal preparedness and prevention. Participants learn hands-on disaster skills that will help them as members of an emergency response team and/or as a leader directing untrained volunteers during an emergency, allowing them to act independently or as an adjunct to City emergency services.

Enrollment is easy! Want to host a NERT training in your San Francisco building or neighborhood? Classes will be scheduled based on program need and location. To request a class, you must have thirty sign-ups and an ADA compliant space able to accommodate at least eighty people.

Neighborhood Emergency Response Team (NERT) (415) 970-2022

SFFDNERT@sfgov.org

NERT Class Sign-Up Hotline (415) 970-2024

SFAA’s 8-Hour Lead RRP

The EPA has revised its Lead-Based Paint Renovation and Repair Regulations and now requires property owners and management companies to implement lead-safe work practices and certification training for paid contractors and maintenance professionals working in pre-1978 housing.

DATE & TIME:

Friday

October 13, 2023, 2023

8:00 a.m. – 5:00 p.m.

COSTS:

Members: $305

Nonmembers: $405

LOCATION:

Jewish Community Ctr.

3200 California Street

Rm #209

REGISTRATION: Contact Maria Shea at 415-255-2288 x 110 or at maria@sfaa.org

• Health effects

• Regulations

• Lead-safe work practices

• Containment

• Cleaning

• Record keeping

This course is a one-day class explains how to comply with EPA’s Renovation, Repair, and Painting (RRP) Rule. Lead-based paint is a significant concern in older residential properties and can pose serious health risks. Subjects that will be covered include: Register today ensure your properties are compliant with regulations and to safeguard the well-being of your tenants and occupants. This class counts toward CCRM continued education.

The ENP introduced innovative new zoning types that straddle traditional residential, commercial, and industrial. “Production, Distribution, and Repair” (PDR) supersedes most industrial uses, while “Urban Mixed Use” (UMU) allows for the broadest range of activities: Homes? Panaderías? Bike repair? Kindergarten? All okay in UMU! Showplace Square (aka the Design District), formerly zoned exclusively industrial, is now about 50/50 PDR and UMU. These zoning changes also paved the way for Dogpatch’s dramatic glow-up in the 2010s.

Presaged by earlier industrial-to-residential conversions around Jackson Park in 1960, Potrero Hill’s new UMU zones around 16th Street enabled projects like Alta Potrero, Onyx on the Park, and 88 on the Park. On the southeast side of the Hill, The Knox and The Landing now occupy an odd diagonal parcel, the remnants of a Western Pacific rail tunnel that collapsed in 1962 and was subsequently filled.

In 2005, the City also began taking a look at rehabbing its public housing. To pick up where we left off: From the ’50s onward, the SFHA was starved of political power and funding. They were explicitly excluded from the Redevelopment Agency’s planning process, and the Agency worked almost exclusively with private housing. As minority and low-income residents were first displaced and then priced out of San Francisco, their collective influence in housing policy waned; and with the post-WWII dismantling of labor movements via legislation like the Taft-Hartley act, the anarcho-syndicalist banners that once so proudly flew during San Francisco’s mass protests for affordable housing in the ’30s seemed a touch outré during the Cold War years and the dot-com era.

The upshot of these 2005 conversations was Mayor Newsom and former District 10 Supervisor Maxwell’s creation of the HOPE SF initiative. Conceived as a local counterpart to the federal HOPE VI

program, the City secured a $95 million bond in 2007 to kickstart operations.

HOPE SF’s original guiding principals were prescient, succinctly characterized using a post-Black Lives Matter vocabulary: Use trauma-informed, anti-racist practices to empower residents during the planning, while creating job opportunities and avoiding systemic harm via displacement during construction. Its first two redevelopments, Hunters View (built 2010-13) and Alice Griffith (201517) had resident return rates of 70% and 90% respectively, “compared to [an] 18% median return rate in 259 HOPE VI projects nationally.”

HOPE SF’s vision for Potrero Terrace and Annex is radical: Double the project’s density, replacing all public units and partnering with developers to create a “ladder” including public, affordable, and market-rate housing. Rather than sequestering public housing, HOPE SF aims to create a new, economically integrated space. But this vision has proven a tough sell: San Francisco’s frequent affordable housing developer BRIDGE, was selected as the lead in 2008, but groundbreaking didn’t begin until 2017. The process has been “way too slow,” says Moss, because of “the City’s inability to collect financing.” Nonetheless, the redevelopment has “not only provided new housing for residents, without relocation, but has also provided jobs and services for members of the community,” says current District 10 Supervisor Shamann Walton.

The redevelopment’s timeline is long, both to facilitate resident retention and secure financing for each of the project’s five phases. Phase 1, an entirely new building on 25th and Connecticut Streets, was completed in 2018. Phase 2 will result in two housing blocks on 25th Street between Connecticut and Wisconsin Streets, one block mostly reserved for existing Terrace and Annex residents, the other mostly market rate. Groundbreaking happened last November, and the estimated completion date is 2025. The remaining phases are estimated to complete in 2028, 2030, and 2033.

Perhaps we’ve been so focused on what’s going wrong downtown that we’ve missed what’s going right in the eastern neighborhoods. The massive Mission Bay development, along with housing and mixed-use projects in the Dogpatch, Potrero Hill, and Showplace Square have managed to deliver thousands of units the City desperately needs, along with steady economic gains from the medical and design companies finding a foothold there.

“The majority of people who move here like these neighborhoods,” says Moss. Over time, Potrero Hill has evolved into “a pocket of single-family homes surrounded by high density.” Citywide, we can’t replicate the way Potrero Hill’s topography dovetailed with world events to create this layout, but we can take note of how its zoning changes, political cooperation, and vision of economic inclusivity are making this steady forward progress possible.

Legal Questions

Confused about local and statewide rental housing laws? Take advantage of SFAA’s legal information network. Before every SFAA General Membership Meeting, a diverse panel of San Francisco landlord attorneys answers your questions about your property, your tenants and the San Francisco Rent Ordinance. SFAA monthly meetings and legal panels are a benefit just for members, so make sure you are getting the most out of your membership and be sure to attend the next meeting. Email Maria with questions for the panel: maria@sfaa.org

Devin Smith lives in Civic Center, works at the UC’s California Digital Library, and hosts at the Prelinger Library. He records left-field pop music as “Miracle Cat.” devin. smith.work@gmail.com

What You Need to Know

sfaa sfaa 2023

MEMBER MEETING

Live Legal Panel - via zoom

November 15, 2023

IN-PERSON LEAD RRP CLASS

Renovation, Repair, and Paint

SFAA LIVE Virtual Legal Panel Q&A

Friday, October 13, 2023

Jewish Community Center 3200 California Street

ANNUAL TROPHY AWARDS SHOW

Thursday, October 26, 2023

St. Regis Hotel Ballroom

• Paying vendors and completing work orders

• Storing work orders and maintenance records

Workflows

Workflows are digital systems that allow you to schedule maintenance jobs in advance.

There’s only so much you can do when you can’t plan out maintenance tasks ahead of time, leading to you handling things as they come up.

With workflows, you can schedule preventative maintenance and checks to ensure everything is as it should be.

Creating workflows also saves time because you can schedule in advance to be more proactive and less reactive.

Regular inspections

How often you do inspections is entirely up to you as a landlord or property manager.

However, one thing remains constant: more frequent inspections are better for catching problems before they become a real issue.

You might feel comfortable doing biannual inspections, or maybe you prefer quarterly ones instead.

While annual inspections might work out for you, there’s a good chance you’ll find them too infrequent to catch issues soon enough.

More frequent inspections might seem like more work at first, but they give you more time when an issue arises.

Efficiently Managing Maintenance Requests

In this section, we’ll equip you with the techniques needed to handle maintenance requests with finesse and precision.

• Would you recommend SFAA services and products?

• What is the biggest benefit that SFAA provides?

• How has SFAA helped you with your rental property?

• What do you like most about SFAA?

Implementing a Digital System

Picture this: a digital assistant that helps you seamlessly manage maintenance requests, track progress, and communicate effortlessly.

Welcome to the world of property management software. By embracing a digital solution, you’re welcoming efficiency and organization that simplifies the entire process.

Implementing an all-in-one property management platform offers a range of benefits that contribute to the success of your property management business:

• Improved efficiency: streamline workflows and automate repetitive tasks, allowing you to focus on more critical aspects of your business.

• Enhanced communication: centralize communication between tenants, property owners, and vendors, ensuring everyone stays informed.

• Reduced errors: minimize the risk of errors in accounting and tenant management by automating processes and consolidating data.

• Better decision-making: leverage data and analytics to make informed decisions that contribute to the growth of your portfolio.

• Increased tenant satisfaction: provide a seamless experience for your tenants by quickly addressing their needs and offering convenient online services.

What to Look For

Effectively managing maintenance requests is crucial in providing a high-quality living environment for tenants.

Great property management software lets you track maintenance requests, assign tasks to vendors, and monitor real-time progress, ensuring issues are resolved promptly.

Reporting and Analytics: Data-driven insights are essential for making informed decisions.

Property management software’s reporting and analytics tools provide valuable

information about your properties’ performance, vacancy rates, and revenue trends, helping you make strategic decisions for your portfolio.

Online Portal for Tenants: An online portal enhances the tenant experience by offering a convenient platform for rent payments, maintenance requests, and document access.

A great tenant portal streamlines communication, increasing tenant satisfaction and retention.

Prioritizing Maintenance Requests

Simplifying maintenance requests is definitely a positive move, but grasping the art of prioritizing these requests will give you even more control over how you manage them effectively.

Now, let’s dive into various scenarios and their corresponding priority levels.

Emergencies

Emergencies are typically obvious and should always take priority over other tasks.

Anything that poses an imminent danger to tenants or the community should fall under this category.

Some of these emergencies could include:

• Complete power outage

• Natural occurrences like structure damage or loss of essential utilities like heating, electricity, or plumbing

• Complete water loss for the entire building or plumbing-related flooding

• Exposed power lines

Not only do these occurrences pose risks to the occupants, but they can also result in severe financial losses.

We recommend you always maintain a roster of vendors capable of swift responses during emergencies.

2023 statement of ownership, management & circulation

High Priority

This degree of importance corresponds to tasks that require prompt completion; otherwise, they could escalate and become more challenging over time.

Some of these issues might include small leaks, broken appliances necessary for daily life, malfunctioning locks, and pest issues.

Taking swift action on these tasks guarantees the property’s safety and habitability and potentially minimizes financial losses.

Medium Priority

When it comes to property maintenance, we do not believe there is such a thing as “low priority,” as everything carries heavy importance.

These tasks fall into the medium priority category—important but not as pressing as urgent matters.

Among these are seasonal maintenance activities and regularly scheduled maintenance.

Although not time-sensitive, if not performed regularly, the lack of preventive maintenance can lead to those big emergencies mentioned above and to greater financial liability.

An Evolving Market

In this digital age where expectations run high and competition is fierce, your ability to master the challenges associated with maintenance management can make all the difference.

Beyond just managing properties, you’re overseeing experiences and investments, and that’s why the need for other tools, like property management software, is paramount.

With these tips, we hope you can excel in the world of property management and stay ahead of the competition.

Ilia Valdes is a copywriter at DoorLoop, where she enjoys driving engagement and creating content.

2023 Summer/Fall CCRM Webinar Series Schedule &

Upon registration the Zoom link will be emailed to the student Class is every Tuesday

Attendee Information:

To Register Online: www.sfaa.org

Call: 415-255-2288 x.110 Email: maria@sfaa.org

(includes 9th Edition Managing Rental Housing textbook, CCRM binder and Welcome Packet; does not include the $75 CCRM application fee)

Company Name:

City:

Phone: Fax: E-Mail: Local Association ID Number:

Payment Information: o Credit Card o Mailing Check o Series Invoicing (members only benefit)

Credit card number: Exp. Date

Signature: Name printed:

Cancellation Policy: Cancellations must be made 72 hours in advance for a refund SFAA does not provide refunds for No-Shows. Non-members must pay by credit card only!!!

*Students requesting CalBRE Continuing Education Credits must show picture ID, immediately before admittance to the live offering.

CCRM Certification Renewal Policy: In order to keep the certification active, CCRMs must complete twelve hours of continuing education credits & submit a renewal application along with a renewal fee every other year (2 hours of these credits must be in Fair Housing)

All This Takes Time

Ah, therein lies the rub. The temptation arises to conduct landlord transactions and communication devoid of the above considerations, dismissing them as nonessential and time-consuming. After all, it’s not mandated by law, and time is indeed money. Yet, how much time is spared when seemingly intractable conflicts escalate and legal experts are summoned?

Conclusion

Effective communication is an undeniable force. An unsung hero. Furthermore, it isn’t an emergency parachute reserved solely for times of turmoil. Its potency flourishes in preemptive engagement and consistency. Embrace this commitment, even when tempted to cut corners.

Equipped with your finely honed communication skills and empathic discernment, you’re poised to navigate tenant disputes with a finesse that rivals deciphering the San Francisco Rent Ordinance. Cheers to your savvy communication, and may your rental escapades be as smooth as a fresh coat of paint after a flawless moveout inspection.

Scott Goering and Chelsea Kaplan are mediators with Conflict Intervention Service (CIS), a program of the Bar Association of San Francisco. CIS offers dispute resolution services in residential and commercial property conflicts. For more information, see sfbar.org/adr-services/cis/, call our helpline at 415-782-8940, or email us at cis@sfbar.org.

sfaa rental forms

ANYONE ON THE STREET WOULD BE HAPPY

TO MANAGE THIS BUILDING

BUT DOES THE THOUGHT OF JUST “ANYONE” MANAGING YOUR INVESTMENT ACTUALLY MAKE YOU HAPPY?

You trust a lot of professionals in your life with some your most important decisions – doctors, lawyers, accountants – and you work with them because they are trained, accredited, and come highly recommended. The prinicpals at Gaetani are Certified Property Managers with the Institute of Real Estate Management, licensed California real estate brokers, and are active and respected members of the Professional Property Management Association of San Francisco and the San Francisco Apartment Association. So, when it comes to important things like your real estate investments, don’t leave it to just “anyone” – call the professionals at Gaetani.

PROPERTY MANAGEMENT

gaetanirealestate.com 415.668.1202