Fleet Safety in a Digital World Making the Most of Digital Driver Safety Solutions
Introduction Finding Clarity in a Sea of Data
Case study: SLB (Schlumberger) Real-time Safety Management
Case study: Chevron Canada Driver Buy-in and Engagement
In recent years, fully digitized driver safety solutions have revolutionized the way fleets approach safety and risk management. Utilizing GPS tracking, cameras, and AI technology, digital solutions make it easier than ever for fleets to roll out safety telematics across complex fleets, providing managers with effective tools for monitoring and analyzing vast amounts of data, changing driver behavior and increasing operational efficiency. This leads to significant and lasting improvements in driver performance, fleet safety and operational efficiency. Managing safety and risk in diverse fleets is a daunting task. With a broad variety of vehicles, ownership types, terrains and driving cultures, it is challenging to maintain control and visibility while still reducing costs and improving driver performance.
Case study: DULSCO
Identifying high-risk drivers, lowering accident rates and developing effective training approaches becomes even more difficult when your fleet has:
Many vehicles A variety of vehicle types (trucks, vans, cars, 2wheelers) A mix of vehicle ownership (grey fleet, contractors, or company vehicles) Routes that require specialized driving skills (on-road, off-road, urban and rural) Disparate driving cultures
Digital solutions make it possible for diverse fleets to implement driver safety telematics systems without the hassle of hardware installation. These solutions enable real time capabilities, allowing for ongoing fleet monitoring and quick response to safety incidents. This not only improves and sustains driver safety, but ultimately prevents injuries and saves lives.
Robust Digestible Data Case study: Northern Gas Networks (NGN) Digital Driver Safety Solution in Action
94% of accidents are caused by human error
40%
of work-related deaths are caused by road crashes
32%
of road deaths involve a drivingfor-work trip
39%
of pedestrian deaths involve a working driver
$75 Billion
The Drive Safe Approach
annual cost of motor vehicle crashes to employers in the US
Drive Safe Fully Digital Product Suite
* * Sources: https://www.drivingforbetterbusiness.com/articles/landmark-study-reveals-driving-for-work-death-toll/ https://www.ucl.ac.uk/news/2020/dec/injury-risk-significantly-higher-when-driving-work https://trafficsafety.org/road-safety-resources/public-resources/cost-of-motor-vehicle-crashes-to-employers-2019/
In this eBook we review 4 proven practices implemented by global fleets for effective driver safety management, followed by complete case studies.
Finding Clarity in a Sea of Data
Real-Time Safety Management
Driver Buy-in and Engagement
Robust Digestible Data
Introduction
Finding Clasrity in a sea of data
Case study: SLB (Schlumberger) Real-time Safety Management
Case study: Chevron Canada Driver Buy-in and Engagement
Case study: DULSCO Robust Digestible Data Case study: Northern Gas Networks (NGN) Digital Driver Safety Solution in Action The Drive Safe Approach
Drive Safe Fully Digital Product Suite
Best Practice #1
Finding Clarity in a Sea of Data Transforming comprehensive data into actionable insights on a single platform. Improving and maintaining driver safety is extremely challenging. With so many variables to consider, from weather conditions to driver behavior, it’s almost impossible to stay on top of every aspect of fleet safety and performance. This challenge is compounded by the multiple management and safety platforms deployed across the corporation – platforms that are often operating in silos, so you can’t even see all fleetwide data in a single location, and the more data you collect, the harder it becomes to extract meaningful insights.
To manage fleet safety effectively, it’s crucial to have a comprehensive view of all vehicles and incidents. A unified view is the key that allows fleet managers to establish a single, reliable “source of truth” by which to evaluate driver behavior and identify potential safety risks. To ensure effective fleet safety management, it’s crucial to establish a clear and unified set of safety standards and performance metrics across the entire fleet. A comprehensive view of safety incidents is an absolute necessity for measuring and evaluating safety performance. Beyond an overview, the system must also enable drilldown for easy analysis of the behavior of individual departments, locations and drivers when needed. This empowers managers to become proactive, optimize fleet performance, identify potential risks and prevent dangerous incidents.
SUMMING IT UP
1
Collect all data into a single platform
2
Provide a clear view of all the data
3
Analyze safety incidents and challenging trends
4
Enable drill-down into safety issues
5
Create action plan to improve driver safety
“Over the course of 18 months after beginning to deploy the solution, we saw a staggering change in the way our employees were driving. All they had to do was to plug in the destination and focus on the driving: the technology did everything else.” - Jim Andrews, VP for Health, Safety and Environment, SLB (schlumberger)
Fleet Type: Company-owned, grey fleets & contractors
Industry: Oil & Gas, Hazmat
Introduction Finding Clarity in a Sea of Data
Case Study: SLB( Schlimberger ) Real-time Safety Management
Case study: Chevron Canada Driver Buy-in and Engagement
Case study: DULSCO Robust Digestible Data
SLB (Schlumberger) SUMMING IT UP CHALLENGE SLB (Schlumberger) had been sending new hires to driving centers to teach them safety and operational best-practices. During this process, the company collected terabytes of data that sat in a database and could not be analyzed without a significant investment. Jim Andrews, SLB’s VP for Health, Safety and Environment, sought a single solution that would enable more effective leverage of the data, both for driver safety and optimization of routing, resource allocation and other operations.
SOLUTION SLB rolled out the Drive Safe Drive™ app across its fleet for thousands of employees and contractors in 70+ countries over the course of 12 months. SLB provided its employees with an optional app for personal protection, which was embraced by over 10,000 employees. Once drivers installed the GreenRoad Drive™ app, they received real-time coaching and safety advice, along with location-based alerts. This also enabled SLB to monitor employee driving behavior, resulting in significant reductions in risk that saved lives and reduced costs.
Case study: Northern Gas Networks (NGN)
Drive Safe Fully Digital Product Suite
• Utilizing collected data to improve driver behavior SOLUTION • Mobile application to collect data and coach drivers in realtime • Single platform for both safety and operations RESULTS • Staggering improvement in driver behavior
Digital Driver Safety Solution in Action The Drive Safe Approach
CHALLENGE
RESULT A single platform to both improve driver safety in real-time and optimize operational processes, including routing, resource allocation and more.
• Reduction of operational costs through insights from platform
Introduction Finding Clarity in a Sea of Data
Case study: SLB (Schlumberger) Real-time safety management
Case study: Chevron Canada Driver Buy-in and Engagement
Best Practice #2
Real-time Safety Management Implementing the right framework with real-time alerts and coaching enhances safety and reduces safety incidents. Improving driver behavior is the key to reducing accidents and fleet risk. With human error causing almost 94% of accidents, fleet management solutions must be driver-focused and prioritize driver awareness.
Key tools in implementing a driver-focused approach:
Real-TimeDriverCoaching
Case study: DULSCO Robust Digestible Data
Predictive Safety
With immediate alerts like “Watch your speed!” or “Harsh braking,” drivers can self-correct and avoid potential incidents. Continuous coaching over time enhances driving habits, ultimately resulting in safer driving practices and fewer risky maneuvers.
Using predictive AI to analyze granular driver behavior data, managers can detect risky driving patterns early on and provide targeted training and intervention. The more accurate the data, the more precise the insights, making predictive AI an essential tool for effective fleet safety management.
Case study: Northern Gas Networks (NGN)
Digital Driver Safety Solution in Action The Drive Safe Approach
Real-Time Alerts
Drive Safe Fully Digital Product Suite
Real-Time Monitoring and Tracking
Alerts based on location or context enable mangers to notify on potentially hazardous situations, enabling drivers to take action, and improve efficiency, prevent accidents and reduce risk.
Real-time location data is invaluable for efficient allocation of resources and effective handling of emergency situations. Such information, coupled with real-time alerts, enhances a fleet’s preventative approach, resulting in optimized operations and increased efficiency.
“Using Drive Safe, we’ve moved from monitoring our drivers to mentoring. From catching to coaching.” -
Fleet Type: Grey fleets & contractors
Emerssen Close, Motor Vehicle Safety Advisor, Chevron Canada
Industry: Oil & Gas, Hazmat
Introduction Finding Clarity in a Sea of Data
Case study: SLB (Schlumberger) Real-time Safety Management
Case asestudy: study: Canada da Che Chevron vron Cana Driver Buy-in and Engagement
Case study: Costa Express
Chevron Canada SUMMING IT UP CHALLENGE Chevron Canada’s drivers, who cover 100,000+ km every month, must navigate through challenging terrains and weather conditions while carrying heavy equipment and volatile materials. To ensure their drivers’ safety, Chevron Canada looked for an In-Vehicle Monitoring System (IVMS) for both employees and contractors that would enable drivers to improve their skills proactively.
Robust Digestible Data Case study: Northern Gas Networks (NGN)
Digital Driver Safety Solution in Action The GreenRoad Approach
GreenRoad’s Fully Digital Product Suite
Besides shaving months off deployment time, this made the solution appropriate for use by contractors. The Drive Safe Drive app detects major and minor safety incidents in real-time, enabling drivers to correct their own behavior before serious accidents occur. The Drive Safe CentralTM safety management platform enables managers to assess risk easily and quickly using AI. It also enables drill-down into the details for every location, vehicle type and employee as needed. TM
• Improving grey fleet safety management • Transforming vast data into actionable insights SOLUTION • Digital solution via mobile application • Real-time coaching using granular event detection
SOLUTION Chevron implemented GreenRoad’s fully digital driving app and safety management platform, which drivers could download to their own phones.
CHALLENGE
• Streamlined risk evaluation process with risk score
RESULTS The system’s effectiveness is evident in the positive response from drivers, who are receptive to the targeted coaching and training provided. Chevron Canada improved its safety while reducing its fleet management load. The safety management system eliminated the need for managers to sift through endless data and reports to reach any actionable conclusions. Now, the insights provided by the system make it easy for them to focus their efforts on what’s most productive.
RESULTS • Improved driver behavior and fleet safety • More efficient fleet safety management
Introduction Finding Clarity in a Sea of Data Case study: SLB (Schlumberger) Real-time Safety Management
Case study: Chevron Canada Driver Buy-in and Driver and Engagement
Case study: DULSCO Robust Digestible Data Case study: Northern Gas Networks (NGN) Digital Driver Safety Solution in Action
The Drive Safe Approach
Drive Safe Fully Digital Product Suite
Best Practice #3
Driver Buy-in and Engagement Your solution should make drivers and managers partners in pursuing the same goal - getting everyone home safely, day after day. Drivers play a crucial role in ensuring the success of any fleet safety program. Without their cooperation and engagement, even the most innovative and accurate fleet safety systems will be ineffective. When drivers feel valued and are invested in the safety program, employers can increase engagement and improve overall fleet safety.
Key practices for driver buy-in:
Accuracy and transparency
Privacy
Gamification:
Employers must communicate effectively about how the safety system will benefit drivers and demonstrate its accuracy in detecting dangerous behavior.
Workers must feel confident that their personal data is secure, that the system complies with privacy regulations, and that only necessary fleet safety information is collected.
Recognition and awards can be highly effective for incentivizing drivers to improve their driving habits. Safety score and healthy competition between employees.
How? Continuous communication Proof through pilots Listening to employee input Appointing employee ambassadors
How?
How? Assure complete transparency Obtain consent and comply strictly with regulations Provide off-duty mode that disables tracking Limit data access
Monthly awards Recognition programs Team challenges Clear scoring systems
“ Dulsco has achieved significant savings in their fleet department with Drive Safe Telematics. The results were amazing. With in 6 month we saw over 50% reduction in our accidents, 40% reduction in our traffic fines and over 5% reduction in fuel consumption due to reductions in idling and more eco friendly driving" -
Fleet Type: Company-owned and grey fleet
Industry: Services, Utilities & Logistics
Antony Marke, COO - DULSCO People
Introduction Finding Clarity in a Sea of Data
DULSCO people
Case study: SLB (Schlumberger)
SUMMING IT UP
Real-time Safety Management
SOLUTION Case study: Chevron Canada Driver Buy-in and Engagement
Significant challenge due to the Absence of a robust fleet management system, Driver Behavior and Tracking. This Challenge Presents Several operational, financial and logistical hurdles that need urgent attention and resolution.
Case Study: DULSCO C
Digital Driver Safety Solution in Action The Drive Safe Approach
Drive Safe Fully Digital Product Suite
Significant savings in their fleet department result from reduced vehicle accidents and rash driving. The continuous monitoring and real-time alerts help drivers become better and foster healthy competition among them, maintaining high safety scores. As an added benefit It helps to reduce the traffic fines, accidents and fuel consumption.
CHALLENGE • Monitoring Driver and Managing the large fleet • Creating a company-wide safety culture SOLUTION • Digital solution via mobile application
Robust Digestible Data Case study: Northern Gas Networks (NGN)
RESULT
• Safety gamification
SOLUTION DULSCO People implemented the Drive Safe Telematics and Drive application with gamification features throughout its fleet. To encourage participation, management ÀāûĦåûīÊğõŅʅintroduce the new system and trained them through monitoring.
• Real-time coaching for drivers RESULTS • 5% reduction in fuel • 40% Reduction in Fines • 50% Reduction in Accidents
Introduction
Finding Clarity in a Sea of Data Case study: SLB (Schlumberger) Real-time Safety Management
Case study: Chevron Canada Driver Buy-in and Engagement
Case study: DULSCO Robust Digestible Data Digestible Data
Case study: Northern Gas Networks (NGN) Digital Driver Safety Solution in Action
The Drive Safe Approach
Drive Safe Fully Digital Product Suite
Best Practice #4
Robust Digestible Data Don’t work for your data: let it work for you. To be most effective, fleet safety management systems should be able to identify not only high-risk maneuvers (i.e. harsh braking and quick-start accelerations), but also subtle, moderate-risk errors.
Fleet Safety Management System Needs
Drivers
Managers
Why? Because these lower risk maneuvers can quickly escalate into dangerous situations. By providing real-time alerts for such maneuvers, drivers can adjust their driving habits before it’s too late.
Enable a self-coaching approach to improve driving safety
Smother driving has significant operational benefits, including reduced fuel consumption, extended battery charge range, and reduced tire wear.
Clear interface showing safety scores, driving trends, and recent risky events
To ensure an effective fleet safety system, it’s crucial to evaluate the quality of the collected data. The system should be able to provide clear, comprehensive data in a simple and compelling way.
Display in local language
Automatic notifications about high risk drivers and locations
Straightforward information with actionable guidance and insights
Complete integration with the rest of your tech stack
Straightforward interface to show trends and KPIs, as well as drill-down advanced analysis Live tracking
“For nearly a decade, GreenRoad’s real-time in-cab coaching, driver education, granular driver behavior and vehicle data have helped us create a fleet-wide safety culture, giving our engineers strong safety awareness that prevents accidents before they happen.” -
Fleet Type: Company-owned
Sarah Cooper-Birkenhead, Northern Gas Networks’ Fleet Transport Manager, Northen Gas Networks
Industry: Oil & Gas, Hazmat
Introduction
Finding Clarity in a Sea of Data
Northern Gas Networks (NGN)
Case study: SLB (Schlumberger)
SUMMING IT UP
Real-time Safety Management
Case study: Chevron Canada Driver Buy-in and Engagement
Case study: DULSCO Robust Digestible Data
Case study: Northern Gas Networks (NGN) Digital Driver Safety Solution in Action
The Drive Safe Approach
Drive Safe Fully Digital Product Suite
CHALLENGE
SOLUTION
Ensuring the safety of 600 vans over a vast area of 25,000 square kilometers can be an overwhelming undertaking. Northern Gas Networks (NGN), responsible for the gas distribution in England’s northern region, recognized the need for more information on their fleet driving safety to guarantee their drivers’ safe return home after work.
NGN implemented GreenRoad driver safety solutions to track fleet safety in an easy-to-use single platform.
CHALLENGE • Improving fleet safety across a wide territory • Reducing carbon emissions SOLUTION
NGN was also looking for tools that would help their drivers adopt eco-friendly driving habits.
RESULT
• Real-time coaching for drivers
By utilizing Drive Safe app, engineers can now engage in healthy competition with their peers regarding their safety scores, resulting in tangible and sustained improvements in driver behavior. Additionally, the app provides real-time in-cab coaching and personalized safety tips to further promote safe driving practices.
• Analytics platform to prevent potential incidents
Location tracking and other reports have optimized resource utilization for dispatch teams, leading to improved customer service.
RESULTS
• Personalized tips for driver improvement
• Optimized resource utilization and improved customer service • Improved safety score and fleet safety
“The beauty of the Drive Safesystem is its simplicity. The drivers get feedback, and if they follow it, they get a good safety score. No one wants to be at the bottom of the list, so they make the effort to drive safely to keep their scores strong. Over time, that translates into fewer accidents, reduced fuel consumption and lower maintenance costs.” - David Julian, Breakthru Beverage’s Director of Distribution, Brekathru Beverage
Fleet Type: Company-owned
Industry: Alcohol wholesale
Introduction
Finding Clarity in a Sea of Data Case study: SLB (Schlumberger) Real-time Safety Management
Case study: Chevron Canada Driver Buy-in and Engagement
Case study: DULSCO Robust Digestible Data
Case study: Northern Gas Networks (NGN)
Digital Driver Safety Solution in Action Digital safety telematics can reduce risks, improve operational efficiency, and improve your brand image when implemented properly. Breakthru Beverages saw this potential and implemented a bold digital transformation - from a hardwarebased to a software-based safety solution.
CHALLENGE Breakthru Beverage sought to move all its Fleet Management systems to a mobile device-based system. They needed to find a digital solution to capture the detailed level of driver behavior data that had been measured by their hardware devices.
SOLUTION The Drive Safe Drive™ app revolutionized Breakthru Beverage’s fleet operations by utilizing the mobile device’s internal sensors to detect over 150 driving maneuvers types in real-time and provide in the moment coaching and alerts. This empowered its drivers to prevent accidents before they happened. With its software-only platform, GreenRoad Drive™ was easily downloaded and on-boarded across the Breakthru fleet, without the need to install any hardware components.
RESULTS Breakthru Beverage was able to achieve remarkable improvements in its fleet operations:
Digital Driver Safety Solution in Action
The Drive Safe Approach
Drive Safe Fully Digital Product Suite
SUMMING IT UP Location: North America Goal: Digital transformation Industry: Alcohol wholesale Fleet size: 1,000+ Vehicle type: Trucks, delivery vans, passenger cars
RESULTS
Accidents 31% Accident-related costs 74% Fuel consumption 7%
Accidents declined by 31% Accident-related costs dropped by 74% Fuel consumption decreased by 7% (reduction of $300 per vehicle per year) This also lead to significant improvements in vehicle maintenance, damage to cargo and discounts on their insurance premiums.
Introduction
Finding Clarity in a Sea of Data Case study: SLB (Schlumberger) Real-time Safety Management
Case study: Chevron Canada Driver Buy-in and Engagement
Case study: DULSCO Robust Digestible Data
Case study: Northern Gas Networks (NGN) Digital Driver Safety Solution in Action
The Drive Safe Approach
Drive Safe Fully Digital Product Suite
The Drive Safe Approach Our fleet safety management solutions are designed specifically with drivers in mind, and have been shown to effectively facilitate behavioral change.
Academic research shows that self-awareness, motivation, and access to effective tools are the main factors that influence behavioral change. This means understanding where you need improvement, developing the desire to make a change, having the right resources to enact the change – and then making it happen.
Awareness Our cutting-edge solutions provide a comprehensive analysis of driver behavior, identifying and alerting drivers in real-time regarding over 150 major and minor types of maneuvers.
Motivation Our app provides personalized tips and interactions to engage drivers in improving their safety habits. The gamified experience motivates drivers to strive for driving excellence.
Transformation Real-time coaching, coupled with an accurate, detailed breakdown of driver behavior, helps drivers and managers assess risk and proactively address their driving issues.
Introduction
a Sea of Data
Drive Safe Fully Digital Product Suite
Case study: SLB (Schlumberger)
Drive™ Software-Only App
Finding Clarity in
Real-time Safety Management
Case study: Chevron Canada
Turn driver mobile devices into intelligent, in-vehicle driving and training coaches for employees, contractors and remote drivers. GreenRoad Drive™ downloads and is ready to use in minutes, supporting enterprize digitalization processes while promoting safety across the business without interfering with other mobile apps.
Driver Buy-in and Engagement
Case study: DULSCO
Central™ Fleet Safety Management Platform Take an efficient, proactive approach to fleet safety and operations management using GreenRoad’s KPI dashboards and AI with full drill-down into the details.
Robust Digestible Data Case study: Northern Gas Networks (NGN) Digital Driver Safety Solution in Action The Drive Safe Approach
Drive Safe Fully Digital Product Suite
VideoSense Pro™ Video Telematics VideoSense Pro™ integrates with CentralTM to support event root cause analysis with minimal time and effort. As a DIM (Driver Impairment Monitoring) solution, VideoSense Pro™ sends drivers and managers real-time alerts about driver fatigue, distraction, seatbelt usage, smoking and more – in time to prevent disaster.
Drive Safe provides market-leading fleet safety solutions that improve driver behaviour, sustainability and operational efficiency while reducing fatalities and emissions. Powered by predictive AI, GreenRoad’s technology detects the industry’s most granular driver behavior data, enabling the provision of real-time driver feedback and gamified driver engagement via a fully digital solution. Drive Safe Telematics open API allows for seamless integration with other solutions such as telematics, sensors, or 3rd party data for ease of management. Established in 2004, Drive Safe serves 100s of Bus & Coach, Utilities, Field Service, Oli & Gas and other fleets in 70+ countries, including Arriva, Stagecoach, First Bus, SLB, DOW and many others.
Visit us at drivesafetelematics.com, or follow on LinkedIn, Twitter and Facebook.
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