MEDIA-KIT 2015
PUBLISHING HOUSE SFERA MEAT SFERA BAKERY/ CONFECTIONERY SFERA DAIRY SFERA PTITZEPROM FISH SFERA EXPOSFERA
PARTICIPATED IN EXHIBITIONS:
INTERFOOD/PRODTECH
GOLDEN AUTUMN
AGROPRODMASH
WORLD FOOD
CHILLVENTA
ROSUPAK/FOODMASH
DAIRY & MEAT INDUSTRY
VIV INGREDIENTS
UPACKITALIA
ANUGA FOOD TEC
GRAIN MIXED FODDER VETERINARY
EUROPEAN SEAFOOD EXPOSITION PRODEXPO
ЕВРОТИР
YUGAGRO
THE PUBLISHING HOUSE SFERA IS ONE OF THE LEADING PLAYERS OF THE RUSSIAN MARKET OF B2B PUBLICATIONS FOR THE FOOD INDUSTRY. THE PUBLISHING HOUSE SFERA ISSUES SUCH MAGAZINES AS BAKERY/ CONFECTIONERY SFERA, MEAT SFERA, DAIRY SFERA, PTITZEPROM, FISH SFERA AND OFFICIAL JOURNAL OF THE EXHIBITIONS EXPOSFERA.
of 2010, the new titles POULTRY and Fish SFERA was launched. SFERAs magazines are modern specialized titles combining deep study of topics, original creative design and high quality of polygraphy. The purpose of these magazines is to satisfy the needs of the readership in topical, authentic and full information on meat, dairy, poultry, fish, confectionary and baking industries.
CONTENT
ABOUT SFERA Having first been published in 2001 as a corporate project, the magazine SFERA was conceived as an alternative to the few in number Russian titles in meat-processing industry. It was the first attempt to bring into industry titles not only information for experts, but also news and analytics with relevant at the time cover theme. The magazine was focused on directors, top managers, marketing managers, chief process engineers of enterprises, and the readership expanded and included institutes, universities. Many young experts working in food industry remember and love SFERA magazines, which helped them in their studies and are helping them now in the difficult process of joining the trade. At present time the Publishing House SFERA publishes magazines Meat SFERA (since 2001), Dairy SFERA, Confectionery SFERA/ Bakery (since 2004). From the beginning
The magazines cover trends and news of the market, problems of branches, they describe in detail new technologies, components, equipment, interviews with authoritative experts are published, experience is shared for solution by companies of technological and administrative problems. The titles contain all information which can be required by directors of industry enterprises for decision-making. They include articles on competitors, partnership offers, data on new components, equipment, information on financial, legal and transport services.
CIRCULATION Circulation of each issue – from 2000 to 3000 copies. Among magazines of dairy and confectionery industries, Dairy SFERA and Confectionery SFERA/BAKERY have one of the biggest circulations, despite relative «youth» of the titles.
DISTRIBUTION Magazines of the Publishing House are international editions and distributed in the whole territory of Russia, in the CIS countries and abroad. Unlike the majority of
competitive editions, a part of our magazines is distributed free of charge to companiespartners (advertisers) – the biggest Russian and European companies. The basic part of copies of each magazine is mailed to the subscriber list. Our subscribers do not spend efforts in order to receive in due time useful and topical information. Other advantage of Sfera and it advertisers – it is possibility to download e-paper of EACH issue on www.sfera.FM free of charge. For the time being number of e-subscribers is relevant to our paper readers. The magazines are also distributed at numerous Russian and international industry exhibitions, seminars and conferences.
FREQUENCY Magazines are published from 3 to 6 times a year.
IMPORTANT Many titles sell advertising space on the first cover. In SFERA magazines you can buy anything but the front page. For special companies we can offer the fold-out on the first cover.
FISH SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
MODERN DESIGN, CONVENIENT FORMAT
INDUSTRY NEWS, BILINGUAL MATERIALS
ANALYTICS
REPORTS AND INTERVIEW
SPECIAL FEATURE 2015
№1 №3
MAIN TOPIC: RUSSIAN HERRING MARKET: Russian market capacity and possibilities, demand, suppliers (according to the customs data), logistics, raw materials prosperity rate.
EQUIPMENT: Filleting engines: their kinds, types and functions.
INGREDIENTS: Additives for fish caviar production.
PACKAGING: Engines fo fish production marking: marking ways, choice criteria according to the products’ specifics
COMANIES/ BROADVIEW: nterview with the Chinese fish snacks manufacturer
AQUACULTURE: Interview with V.Glushchenko about the current state and prospects of Russian aquacultures
№2 MAIN TOPIC: RUSSIAN FISH FEED MARKET: requirements from aquaculture enterprises, suppliers, assortment, market innovations increasing the output of ready-made production and reducing the costs. Prospects for import replacementю
EQUIPMENT:
MAIN TOPIC: RUSSIAN FISH PRODUCTION MARKET: demand and supply, preferences, development prospects.
EQUIPMENT: Weight engines for fish industry enterprises making preserves and canned products, engines for the correlation control between fish and dressing in the package, innovations in the fields, Russian manufacturers’ experience in uasge of such engines.
Engines for semi-processed fish products manufacturing, modular construction, modern equipment possibilities in the field of assortment increase/change.
INGREDIENTS:
INGREDIENTS:
PACKAGING:
Ingredients for fish smoking: standard ingredients and market innovations, ways of their usage. Pros and cons of certain ingredients.
Packaging of ready-made fish production: decisions for heating in the package and convenient eating of ready-made dishes, offers for the Russian market, experience of usage by Russian companies.
ngredients for prolonging the freshness of fish preserves: innovations and standard decisions, manufacturers’ experience
FISH SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
ADVERTISING RATES (EUR) Ad size
Mechanical requirements
Price
1/3 page, horizontal
187 х 75 мм
395
1/3 page, vertical
71 х 270 мм + 5 мм bleed all round
395
1/2 page, horizontal
187 х 115 мм
550
1/2 page, vertical
103 х 270 мм + 5 мм bleed all round
550
1 page article
4 000 symbol with spaces + 2 photos
825
1 page
215 х 270 мм + 5 мм bleed all round
925
1 (1-8 page)
215 х 270 мм + 5 мм bleed all round
990
1 page on 200 gr. paper
215 х 270 мм + 5 мм bleed all round
1 100
2 page on 200 gr. paper
215 х 270 мм + 5 мм bleed all round
1 650
Gatefold on the first cover
153 + 158 = 311 мм х 270 мм + 5 мм bleed all round
2 142
Second cover
168 х 270 мм + 5 мм bleed all round
1430
Third cover
215 х 270 мм + 5 мм bleed all round
1 320
Fourth cover
215 х 270 мм + 5 мм bleed all round
1 540
An inner double-page module (4 pages)
212 + 200 мм х 270 мм + 5 мм bleed all round
2 380
CLOSING DATES Issue №
Circulation of the magazine
Ad booking deadline (modules, texts)
Publication date
№1
2 000
08.12.2014
27.12.2014
№2
2 000
29.03.2015
17.04.2015
№3
2 000
11.08.2015
02.09.2015
EVENTS WITH PARTICIPATION OF THE MAGAZINE IN 2015 №1
UpackItalia (Moscow), Chillventa (Moscow), GRAIN MIXED FODDER VETERINARY (Moscow), Prodexpo (Moscow), Anuga Food Tec
№2
VIV Russia, Interfood| / Prodtech (St.Petersburg), European Seafood Exposition (Brussels), Rosupak / FoodMAsh (Moscow)
№3
World Food Moscow, AGROPRODMASH (Moscow), Golden Autumn (Moscow), YugAgro (Krasnodar)
FISH SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
ADVERTISING MODULES LAYOUT AT SFERA MAGAZINES GATEFOLD ON THE FIRST COVER
153+158=311×270
SECOND COVER
AN INNER DOUBLE-PAGE MODULE (4 PAGES)
168×270
212×270
200×270
MODULES
187×75
187×115
OUR MANAGERS ARE ALWAYS READY TO HELP YOU Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit. А, Andreevsky business-center, office 358 phone/fax: +7 (812) 70-236-70 www.sfera.fm
105×270
71×270
91×115
215×270