IN THE RIGHT PLACE AT THE RIGHT TIME
EXHIBITION
www.exposfera.com
ANUGA FOOD TEC-2015 / ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE
24.03 – 27.03
2015
COLOGNE, GERMANY
ANUGA FOOD TEC - International trade fair for food and drink technology
NUMBER OF VISITORS IN 2012 –
42 000 PEOPLE
www.exposfera.com
Anuga Food Tec 2015 /
ExpoSfera
MEDIA-KIT OF THE TRADE FAIR MAGAZINE
FORMAT OF THE MAGAZINE
А3 (275 х 345 мм)
CIRCULATION 10 000 copies
DISTRIBUTION
The magazine is distributed in all places of the visitors presence, which allows you to reach your customers, not only at your stand, but also outside it. Before the show: 1. Before 3 weeks to the exhibition -Mailing of the printed magazine among all bakery producers in Russia 2. internet distribution of the journal’s PDF version is done a week before the exhibition begins 3. The online version of the journal will be available at www.exposfera.com and www.sfera.fm
AT ANUGA FOOD TEC 2015, DURING THE WORKING DAYS: 1. Promoters 3. Advertisers’ stands 4. Press-stand
LANGUAGE Russian and English
TARGET GROUP:
Owners of food and processing companies; Top-managers; Machinery manufacturers; Main Technologists; Engineers.
CONTENT OF THE ISSUE:
Interview with Director of the exhibition Anuga Food Tec 2015; News and releases of participants; Maps of the pavilions; Marketing researches, Innovations; World trends of food market; Automation of productions; Photo reports from Russian productions; Round table with Directors of biggest food companies.
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www.exposfera.com
Anuga Food Tec 2015 /
ExpoSfera
MEDIA-KIT OF THE TRADE FAIR MAGAZINE
PRODUCT RANGE AT ANUGA FOOD TEC 2015 :
Process technology; Filling and packaging technology; Packing materials, packaging, packaging aids; Automation, data processing, controlling and regulation technology; Food safety, quality management; Operating materials, environmental technology, biotechnology; Refrigeration and air-conditioning technology; Conveying, transport and storage installation, logistics; Ingredients, auxiliary materials; Components, assemblies, surface technology, accessories.
INTERNATIONAL EXHIBITION OF FOOD PROCESSING, FOOD PACKAGING, FOOD SAFETY, FOOD INGREDIENTS AND SERVICES&SOLUTIONS . THE MAGAZINE IS DISTRIBUTED ON THE ANUGA FOOD TEC 2015 EXHIBITION FROM, 24–27 MARCH 2015 (COLOGNE, GERMANY). PDF VERSION OF THE MAGAZINE IS AVAILABLE ON THE WEBSITES WWW.EXPOSFERA.COM AND WWW.SFERA.FM 7 DAYS BEFORE EXHIBITION.
STATISTICS
Objectives
Exhibition area: 127 000 sq.m. • 1289 exhibitors • 41 participating countries
Highly satisfied exhibitors Industry affiliation – top 10 industries
3 Anuga Food Tec 2015 attracts more visitors every year. In 2012, 42 986 people visited the exhibition, and 91% of them were experts in the industry experts. Visitors from around the world: • 19 249 from Germany • 23 737 from abroad 78% of visitors are directly involved in purchasing procurement decisions
www.exposfera.com
Anuga Food Tec 2015 /
ExpoSfera
MEDIA-KIT OF THE TRADE FAIR MAGAZINE
MATERIAL SPECIFICATIONS
Texts and layouts are accepted on CD-ROM; DVD-ROM, FLASH-DRIVE
COMMON REQUIREMENTS: 1. 2.
3. 4. 5.
he layout should be done full size (the cutoff size of the layout should be set in Document setup with additional 5 mm from each side). The layout elements which should be cut off should be 5 mm over the cutoff format, other elements shouldn’t be closer than 7 mm to the cutoff linre. Thickness of lines should be more than 0.2 pt. All fonts should be converted to curves! Pictures must be imported via suitable for makeup program only. It’s FORBIDDEN to inserrt pictures through Clipboard.
6.
The size of imported pictures must suit sizes that are used in layout (100%). 7. All colors that are used in layout must be in CMYK color model. 8. Using RGB and other models is forbidden. 9. Black text (especially small) must be 100% black without additional colors. 10. Max sum of elements in every point of layout should be less than 300.
Layouts in Free Hand, MS Word or PowerPoint are not accepted!
ACCEPTED FORMATS: Vector. Adobe Illustrator CS6, EPS, PDF 1. 2. 3.
All text elements should be modified into graphs (Convert to Paths). Tell us about using overprint if you do use it. Raster pictures must only be in TIFF or PSD formats.
Copy of every imported raster picture must be delivered in a separate TIFF-file.
Raster formats. 1. 2. 3. 4.
Raster illustrations are only taken in TIFF (without LZW) and PSD. File in TIFF format shouldn’t contain additional alpha-channels and paths except for those that are used for making layouts. Layouts, created in packages for working with vector graphic, shouldn’t be converted into raster illustrations (TIFF-file), because they can loose their clearness after print. Text (specially small: under 12 pt), must be only in vector format. Text presented as a TIFF file will be unclear (difficult to read). Resolution for TIFF file must be: 300 dpi for CMYK and Grayscale pictures , and 600 dpi for Black&White pictures;
Makeup program. InDesign CS5, CS6
All illustrations and types must be send with layout.
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www.exposfera.com
Anuga Food Tec 2015 /
ExpoSfera
MEDIA-KIT OF THE TRADE FAIR MAGAZINE
ADVERTISING RATES IN 2015 / EXPOSFERA* Modules - elite space Type of advertising
Size, mm
Rates, EUR
The first double page spread
550 х 345 mm + 5 mm each side, bleed
3750
Elite space from 1 to 6 page, rate for 1 page A3
275 х 345 mm + 5 mm each side, bleed
2500
The last double page spread (inside, before the last page)
550 х 345 mm + 5 mm each side, bleed
3600
Last page
275 х 345 mm + 5 mm each side, bleed
3400
Modules inside of the magazine Type of advertising
Size, mm
Rates, EUR
Double page spread (inside) 550 х 345 mm + 5 mm each side, bleed
3200
1/1 page
275 х 345 mm + 5 mm each side, bleed
1800
1/2
vertical horizontal upper horizontal bottom
111 х 345 mm + 5 mm each side, bleed
upper
111 х 170 mm + 5 mm each side, bleed
bottom
111 х 170 mm + 5 mm each side, bleed
1/4
275 х 170 mm + 5 mm each side, bleed
1200
275 х 170 mm + 5 mm each side, bleed 880
Articles Size
Volume
1/1 page article A3
Up to 3800 symbols with spaces, 2-3 photos, contacts, logo in vector format
1700
½ (horizontal or vertical )
Up to 1900 symbols with spaces, 2 photos, contacts, logo in vector format
1090
* Not subject to VAT.
Deadline – 12 January 2015
Rates, EUR
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www.exposfera.com
Anuga Food Tec 2015 /
ExpoSfera
MEDIA-KIT OF THE TRADE FAIR MAGAZINE
A N U G A F O O D T E C - М Е Ж Д У Н А Р ОД Н А Я В Ы С ТА В К А Т Е Х Н О Л О Г И Й П Р О И З В ОД С Т В А П Р ОД У К ТО В П И ТА Н И Я И Н А П И Т К О В
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ANUGA FOOD TEC 2015
И Н Т Е Р В Ь Ю Н О В О С Т И К А Р Т А
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Д И Р Е К Т О Р О М Р Е Л И З Ы
A N U G A
У Ч А С Т Н И К О В
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В Ы С Т А В К И .
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П А В И Л Ь О Н О В .
М И Р О В Ы Е Т Р Е Н Д Ы П И Щ Е В Ы Х П Р О Д У К Т О В В Р О З Н И Ч Н О Й Т О Р Г О В Л И И О Б Щ Е С Т В Е Н Н О М П И Т А Н И И .
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SOME REASONS FOR PUTTING YOUR AD IN EXPOSFERA
• • • •
DOUBLE-PAGE SPREAD
OUR TEAM
You’ll make your product attractive because of actual exhibition specific of the edition; Exclusive system of expansion guarantees an exact hit in targeted audience;
Olga Palenova e-mail: o.palenova@sfera.fm
Victoria Palenova e-mail: v.palenova@sfera.fm
Barantseva Natalia e-mail: n.barantseva@sfera.fm
Nadezhda Antipova e-mail: n.antipova@sfera.fm
Kochetkova Anastasia e-mail: a.kochetkova@sfera.fm
Eugenia Gnennaya e-mail: e.gnennaya@sfera.fm
There won’t be any alternative editions at the exhibition; A great possibility to become more attractive than other exhibitors.
Contacts:
Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit.А, office. 358 (Andreevsky business-center – entrance from the Bugskiy per.), phone/fax: +7 812 70 236 70
www.exposfera.fm, www.sfera.fm
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