IN THE RIGHT PLACE AT THE RIGHT TIME
EXHIBITION
www.exposfera.com
«PRODEXPO-2015» / ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE
22th Anniversary international exhibition for food, beverages and food raw materials
2015
9.02 – 13.02 EXPOCENTRE | MOSCOW, RUSSIA
NUMBER OF VISITORS IN 2014 –
52, 717
PEOPLE
www.exposfera.com
PRODEXPO 2015 ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE
FORMAT OF THE MAGAZINE
А3 (275 х 345 мм)
CIRCULATION
10 000 copies
DISTRIBUTION 1. Official holders for the magazine at the SFERA stand; 2. Advertisers’ stands; 3. At the main entrance of the exhibition; 4. Promoters; 5. Internet -version is announced in a few days before the exhibition at www.exposfera.com and www.sfera.fm.
THE MAGAZINЕ IS DISTRIBUTED ON THE PRODEXPO-2015 EXHIBITION FROM 9 TO 13 FEBRUARY 2015 (MOSCOW, RUSSIA) PDF VERSION OF THE MAGAZIN IS AVAILABLE ON THE WEBSITES WWW.EXPOSFERA.COM AND WWW.SFERA.FM 2 DAYS BEFORE THE EXHIBITION
CONTENT OF THE ISSUE
Information about the exhibition from the company ExpoCenter;
Exclusive photo reports from the Russian food productions;
Official program of the exhibition;
Map of Expocenter exhibitors’ location;
News and trends of the Russian food market, innovation in the industry;
Information about new products from food manufacturers, re-branding, innovations;
Retailer’s comments;
The results of marketing research.
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PRODEXPO 2015 ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE
STATISTICS Exhibitors Profile Prodexpo 2014 Exhibition area: 100000 sq.m. • 2289 exhibitors • 64 participating countries 84% of exhibitors who participated in the exhibition more than 2 times say that participation in PRODEXPO is the best investment in business development.
Visitors Profile PRODEXPO attracts more visitors every year. In 2014, 52 717 people visited the exhibition, and 94% were experts in their industry. In 2014, there were food industry professionals from all federal districts of Russia, and 800 cities of Russia. Professionals from 100 countries,including Belarus, Moldova, Kazakhstan and others also visited the exhibition.
3
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PRODEXPO 2015 ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE
MATERIAL SPECIFICATIONS Texts and layouts are accepted on CD-ROM; DVD-ROM, FLASH-DRIVE
COMMON REQUIREMENTS: 1. 2.
3. 4. 5.
The layout should be done full size (the cutoff size of the layout should be set in Document setup with additional 5 mm from each side). The layout elements which should be cut off should be 5 mm over the cutoff format, other elements shouldn’t be closer than 7 mm to the cutoff linre. Thickness of lines should be more than 0.2 pt. All fonts should be converted to curves! Pictures must be imported via suitable for makeup program only. It’s FORBIDDEN to inserrt pictures through Clipboard.
6.
The size of imported pictures must suit sizes that are used in layout (100%). 7. All colors that are used in layout must be in CMYK color model. 8. Using RGB and other models is forbidden. 9. Black text (especially small) must be 100% black without additional colors. 10. Max sum of elements in every point of layout should be less than 280.
Layouts in Free Hand, MS Word or PowerPoint are not accepted!
ACCEPTED FORMATS: Vector. Adobe Illustrator CS6, EPS, PDF 1. 2. 3.
All text elements should be modified into graphs (Convert to Paths). Tell us about using overprint if you do use it. Raster pictures must only be in TIFF or PSD formats.
Copy of every imported raster picture must be delivered in a separate TIFF-file.
Raster formats. 1. 2. 3. 4.
Raster illustrations are only taken in TIFF (without LZW) and PSD. File in TIFF format shouldn’t contain additional alpha-channels and paths except for those that are used for making layouts. Layouts, created in packages for working with vector graphic, shouldn’t be converted into raster illustrations (TIFF-file), because they can loose their clearness after print. Text (specially small: under 12 pt), must be only in vector format. Text presented as a TIFF file will be unclear (difficult to read). Resolution for TIFF file must be: 300 dpi for CMYK and Grayscale pictures , and 600 dpi for Black&White pictures;
Makeup program. InDesign CS5, CS6
All illustrations and types must be send with layout.
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PRODEXPO 2015 ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE
ADVERTISING RATES* Modules - special offers Type of advertising
Size, mm
Rates, EUR
1st and 2nd Double page spread after the cover
550 х 345 mm + 5 mm - each side, bleed
3000
Pages 1-4
275 х 345 mm + 5 mm - each side, bleed
1950
Double page spread (inside)
550 х 345 mm + 5 mm - each side, bleed
2600
last page
275 х 345 mm + 5 mm - each side, bleed
2650
Modules Type of advertising
Size, mm
1/1 page A3 1/2
1/4
275 х 345 mm + 5 mm - each side, bleed vertical
111 х 345 mm + 5 mm - each side, bleed
horizontal upper
275 х 170 mm + 5 mm - each side, bleed
horizontal bottom
275 х 170 mm + 5 mm - each side, bleed
upper
111 х 170 mm + 5 mm - each side, bleed
bottom
111 х 170 mm + 5 mm - each side, bleed
Rates, EUR 1600
1100
850
Articles Size
Volume
Rates, EUR
1/1 page article A3
Up to 3800 symbols with spaces, 2-3 photos, contacts, logo in vector format
1350
½ (horizontal or vertical )
Up to 1900 symbols with spaces, 2 photos, contacts, logo in vector format
750
5
* Not subject to VAT.
Deadline – 19 January 2015
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PRODEXPO 2015 ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE
1/4
PRODEXPO 2015
1/4
1/4
1/2
1/2 1/2
1/1
Some reasons for putting your ad in ExpoSfera: make your product attractive • You’ll because of actual exhibition specific of the edition
1/2
DOUBLE-PAGE SPREAD
OUR TEAM
Olga Palenova e-mail: o.palenova@sfera.fm
Victoria Palenova e-mail: v.palenova@sfera.fm
Barantseva Natalia e-mail: n.barantseva@sfera.fm
Nadezhda Antipova e-mail: n.antipova@sfera.fm
Kochetkova Anastasia e-mail: a.kochetkova@sfera.fm
Eugenia Gnennaya e-mail: e.gnennaya@sfera.fm
system of expansion guarantees • Exclusive an exact hit in targeted audience won’t be any alternative editions • There at the exhibition great possibility to become more • Aattractive than other exhibitors
6 Contacts:
Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit.А, office. 358 (Andreevsky business-center – entrance from the Bugskiy per. ), phone/fax: +7 812 70 236 70
www.exposfera.com, www.sfera.fm