IN THE RIGHT PLACE AT THE RIGHT TIME
EXHIBITION
www.exposfera.com
VIV RUSSIA -2015 / ExpoSfera MEDIA KIT OF OFFICIAL TRADE FAIR MAGAZINE
19.05 – 21.05
2015
(MOSCOW, RUSSIA)
The 7th international exhibition of innovative technologies and future developments “from the field to counter”
NUMBER OF EXHIBITORS IN 2013
400
www.exposfera.com
VIV Russia 2015 / ExpoSfera MEDIA KIT OF OFFICIAL TRADE FAIR MAGAZINE
FORMAT OF THE MAGAZINE
А3 (275 х 345 мм)
CIRCULATION 7 000 copies
DISTRIBUTION
The magazine is distributed in all places of the visitors presence, which allows you to reach your customers, not only at your stand, but also outside it. Before the show: 1. Official holders for the newspaper in the registration area 2. Official holders for the newspaper at the entrances to all the exhibition halls 3. Promoters 4. Internet-version is announced in a week before the exhibition at www.exposfera.com and www.sfera.fm
THE MAGAZINE IS DISTRIBUTED ON THE VIV RUSSIA 2015 EXHIBITION FROM, 19–21 MAY 2015 (MOSCOW, RUSSIA) PDF VERSION OF THE MAGAZINE IS AVAILABLE ON THE WEBSITES WWW.EXPOSFERA.COM AND WWW.SFERA.FM 7 DAYS BEFORE EXHIBITION.
CONTENT OF THE ISSUE: Information about the exhibition from the ASTI Group Exhibition Company; Introduction by the organizer and official greetings; Official program of the exhibition; Map of exhibitors’ location in the Crocus Expo International Exhibition Center; News and trends in the Russian market of livestock farming, agricultural market, equipment and raw materials for breeding birds, feeds, grain, innovation in the industry; Information about new products from manufacturers, re-branding, innovations; Retailer’s comments; The results of marketing research.
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www.exposfera.com
VIV Russia 2015 / ExpoSfera MEDIA KIT OF OFFICIAL TRADE FAIR MAGAZINE
STATISTICS VIV Russia is a high-level exhibition covering the entire supply chain from Feed to Meat. The exhibition assists with establishing profitable engagements between exhibitors and visitors, who want to professionalize their business by increasing efficiency, quantity & quality. • 400 exhibitors • 36 participating countries
Exhibitor Target Groups:
• Industrial feed processing equipment, supplies, raw materials • Feed ingredients and additives • Feed • Animal health • Animal breeding • Farm equipment • Slaughter equipment • Meat ingredients • Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing • Meat-, dairy-, eggproducts • Subjects covering parts or all of the above-mentioned items in the meat supply chain • Knowledge transfer and consultancy
Visitor Target Groups: • • • • • • • • • • • • • • • •
Feed mills Poultry farms Pig farms Cattle farms Fish farms Agricultural farms Meat slaughtering companies Meat (further) processing companies Feed ingredients and additives companies Farm / industry equipment suppliers Distribution / wholesale / retail / trade meat (products) Other distribution / trade agencies Veterinarians Research / consultancy Large-scale integrated companies National / local authorities
Stage of investment plans
60% 31% 17% Fact finding
Had asked for
12% Negotiating
quotations
Alresdy placed order(s)
Influences on investment plans 100%
5%
64% 50%
Don’t know Yes No
31% 0%
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www.exposfera.com
VIV Russia 2015 / ExpoSfera MEDIA KIT OF OFFICIAL TRADE FAIR MAGAZINE
MATERIAL SPECIFICATIONS
Texts and layouts are accepted on CD-ROM; DVD-ROM, FLASH-DRIVE
COMMON REQUIREMENTS: 1. 2.
3. 4. 5.
The layout should be done full size (the cutoff size of the layout should be set in Document setup with additional 5 mm from each side). The layout elements which should be cut off should be 5 mm over the cutoff format, other elements shouldn’t be closer than 7 mm to the cutoff linre. Thickness of lines should be more than 0.2 pt. All fonts should be converted to curves! Pictures must be imported via suitable for makeup program only. It’s FORBIDDEN to inserrt pictures through Clipboard.
6.
The size of imported pictures must suit sizes that are used in layout (100%). 7. All colors that are used in layout must be in CMYK color model. 8. Using RGB and other models is forbidden. 9. Black text (especially small) must be 100% black without additional colors. 10. Max sum of elements in every point of layout should be less than 280.
Layouts in Free Hand, MS Word or PowerPoint are not accepted!
ACCEPTED FORMATS: Vector. Adobe Illustrator CS6, EPS, PDF 1. 2. 3.
All text elements should be modified into graphs (Convert to Paths). Tell us about using overprint if you do use it. Raster pictures must only be in TIFF or PSD formats.
Copy of every imported raster picture must be delivered in a separate TIFF-file.
Raster formats. 1. 2. 3. 4.
Raster illustrations are only taken in TIFF (without LZW) and PSD. File in TIFF format shouldn’t contain additional alpha-channels and paths except for those that are used for making layouts. Layouts, created in packages for working with vector graphic, shouldn’t be converted into raster illustrations (TIFF-file), because they can loose their clearness after print. Text (specially small: under 12 pt), must be only in vector format. Text presented as a TIFF file will be unclear (difficult to read). Resolution for TIFF file must be: 300 dpi for CMYK and Grayscale pictures , and 600 dpi for Black&White pictures.
Makeup program. InDesign CS5, CS6
All illustrations and types must be send with layout.
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www.exposfera.com
VIV Russia 2015 / ExpoSfera MEDIA KIT OF OFFICIAL TRADE FAIR MAGAZINE
ADVERTISING RATES Modules - elite space Type of advertising
Size, mm
Rates, EUR
1st and 2nd Double page spread after the cover
550 х 345 mm + 5 mm each side, bleed
1830
Double page spread inside
550 х 345 mm + 5 mm each side, bleed
1650
Page 1-4
275 х 345 mm + 5 mm each side, bleed
1400
Last cover
275 х 345 mm + 5 mm each side, bleed
1550
Modules inside of the magazine Type of advertising
Size, mm
1/1 page A3
275 х 345 mm + 5 mm each side, bleed
1/2
vertical horizontal upper horizontal bottom
111 х 345 mm + 5 mm each side, bleed
upper
111 х 170 mm + 5 mm each side, bleed
bottom
111 х 170 mm + 5 mm each side, bleed
1/4
275 х 170 mm + 5 mm each side, bleed
Rates, EUR 1280 770
275 х 170 mm + 5 mm each side, bleed 600
Articles Size
Volume
Rates, EUR
1/1 page A3
Up to 3800 symbols with spaces, 2-3 photos, contacts, logo in vector format
1025
½ (horizontal or vertical )
Up to 1900 symbols with spaces, 2 photos, contacts, logo in vector format
680
5 * Not subject to VAT.
Deadline – 21 April 2015
www.exposfera.com
VIV Russia 2015 / ExpoSfera MEDIA KIT OF OFFICIAL TRADE FAIR MAGAZINE
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VIV RUSSIA - 2015 Е В Р О С И Б Т И Х О Г О
Д О Т Я Н У Л С Я
О К Е А Н А
С Т Р
Д О
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П Р О М С В Я З Ь Б А Н К : Д О Р О Г У С Т Р
В А Ш И М
Ж Е Л А Н И Я М !
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7 - Я М Е Ж Д У Н А Р О Д Н А Я В Ы С Т А В К А И Н Н О В А Ц И О Н Н Ы Х Т Е Х Н О Л О Г И Й И Ф И П Л Е И РА СЛ ПЫЕ К К ТО ИМ ВПНА ЫН ХИ ИР А ОЗ ТР К ИК С Ь « ОВ Т Т П У О Р Ц А РБ Ы О Л Т О Л И Я И Д О П Р И Л А В К А »
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SOME REASONS FOR PUTTING YOUR AD IN EXPOSFERA
• • • •
DOUBLE-PAGE SPREAD
OUR TEAM
You’ll make your product attractive because of actual exhibition specific of the edition Exclusive system of expansion guarantees an exact hit in targeted audience
Olga Palenova e-mail: o.palenova@sfera.fm
Victoria Palenova e-mail: v.palenova@sfera.fm
Barantseva Natalia e-mail: n.barantseva@sfera.fm
Nadezhda Antipova e-mail: n.antipova@sfera.fm
Kochetkova Anastasia e-mail: a.kochetkova@sfera.fm
Eugenia Gnennaya e-mail: e.gnennaya@sfera.fm
There won’t be any alternative editions at the exhibition; A great possibility to become more attractive than other exhibitors;
Contacts:
Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit.А, office. 358 (Andreevsky business-center – entrance from the Bugskiy per.), phone/fax: +7 812 70 236 70
www.exposfera.fm, www.sfera.fm
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