Laura About Us
Red Zia Digital, the digital marketing department of the Santa Fe New Mexican, is your full-service solution for navigating the digital landscape. Located in the heart of downtown Santa Fe, we understand the unique needs of local businesses, government, and individuals.
Our approach is simple: we meet you where you are, offering no-nonsense digital strategies that align with your specific, measurable business goals. From website development and SEO to programmatic advertising and social media management, we have the expertise and tools to elevate your online presence
digital audit to assess your current online presence and readiness for digital marketing. This ensures we tailor our strategies to your specific needs and maximize your results.
advertising@sfnewmexican.com
Sponsored Content
Our Sponsored Content offering guarantees high visibility for your brand. Your article will be prominently featured in a dedicated section of our front web page, divided into three engaging 400-word articles published over four weeks. We'll enhance your content with your eye-catching images or videos and include a direct link to your website. Plus, we'll share your articles on Facebook, boosting them for maximum reach and engagement, just like our regular news posts.
Laura
Services
Three, 400-word Articles
We'll publish three front page articles. They'll be centered on our websites front page for two days, can include pictures, videos, and relevant weblinks to your business and/or event
Copy Editing
We'll write an article for you or edit yours to read less like an advertisement and more like an article.
Facebook Post & Boost
We'll post each article to our Facebook feed and boost each for the week it is posted 505-995-3852
digital marketing. This ensures we tailor our strategies to your specific needs and maximize your results.
advertising@sfnewmexican.com
505-995-3852
Elevate Your Brand
Our team of skilled designers and copywriters will bring your vision to life. We offer a comprehensive suite of creative services, including captivating video production and editing, meticulous copy editing, audio production/editing, and eye-catching static, GIF, and social media image bundles in standard sizes (300x250, 728x90, 160x600,300x600, 1080x1080, 300x50).
Creative
Services
Digital Images
Static Images for use with various digital marketing efforts
Laura
Let us help you tell your story and engage your audience with stunning visuals and compelling content. We allow 3 free revisions on all orders to ensure your complete satisfaction.
digital audit to assess your current online presence and readiness for digital marketing. This ensures we tailor our strategies to your specific needs and maximize your results.
Video Production
Recording video and editing the the content for ad use
Audio Production
Recording audio and editing the content for ad use
505-995-3852
advertising@sfnewmexican.com https://sfnm.co/digitalads
advertising@sfnewmexican.com
505-995-3852
https://sfnm.co/digitalads
Programmatic Display Banner Ads
Laura
Basic Display
Targets online users on websites based on content type
Enhanced Targeted Display
Targets online users based on content, demographcs, location
Targeted + Search/Site Retargeting
Targets online users based on content, interests, behavior, demographics, & location
Geofenced Display Ads
Delivers based on users current or previous location
Ads on our website
Your ads will rotate around sections of our website, ad can be on the homepage as a clickable wallpaper as well
Programmatic display advertising uses automated technology to buy and place ads on websites. This means your ads are shown to the right people at the right time, maximizing your reach and budget. We'll deliver your ads on high-traffic websites, ensuring they're seen by a large audience and driving results for your business. https://sfnm.co/digitalads
Meaningful Reporting
We provide regular reports on relevant metrics including, but not limited to: impressions, clicks, click-through rates, conversions (which require pixel placement), top-performing creatives, and valuable insights into the demographics of those interacting with your ad material online
Social Media Management &
Marketing
Social media management involves scheduling content, engaging with followers, and analyzing performance. We'll handle your social media presence for an hourly fee, saving you time and effort.
Laura
Social media paid ads are targeted advertisements that appear on social media platforms. We'll handle the entire process, from setting up campaigns to optimizing for maximum results.
Services
Social Media Management
Social Media Ads
We'll set up Social media ad accounts and execute social media ads
Geofenced
detailed information about where users clicked within the email. digital
Laura Marketing Emails
Programmatic marketing emails leverage data and automation to deliver personalized messages to the right audience at the optimal time. We'll handle your email campaigns, ensuring your marketing emails reach opt-in recipients who have expressed interest in your services or products or are actively searching for what you offer, maximizing engagement and conversions.
Services
Santa Fe New Mexican Email
Send your promotion to our Special Offers and Promos List or other specialized lists
Newsletter Banner Ads
Place your ad in our regular newsletters (Morning Headlines, Pasatiempo)
Marketing Email
Send your marketing email to your own list + opt-in reciepients based on interests (target by interests, location, demographics)
In-Market Marketing Email
Send your marketing email to your own list + opt-in reciepients who are actively searching for your services or products (can target by interests, location, demographics)
Meaningful Reporting
We provide regular reports on relevant email metrics including, but not limited to: open rates, click-through rates, and detailed information about where users clicked within the email.
Services
Search Engine Optimization (SEO)
SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs) like Google. This involves improving your website's content, structure, and authority so that it appears more relevant to search engines and users. We'll implement proven SEO strategies to help your website climb the rankings, driving more organic traffic and visibility for your business. All SEO services are a 6 month minimum.
Laura
Google Business Profile Optimization
Map Optimization on a per location basis by increasing listings and reviews. Six-month minimum commitment required. LocalOne includes Google Business Profile (GBP) optimization, GBP Competitive Analysis, Top Tier Listing Maintenance, Schema Review & Suggestions, Review Alerts and Monitoring, Frequently Asked Questions (FAQs), Menu Service Buildout and Reporting & Audits.
Local Standard (Google Maps)
Map Optimization on a per location basis by increasing listings and reviews. Six-month minimum commitment required. Local Standard includes the above LocalOne products features along with Review Digest, Keyword Tracking, and Additional Listing/Citations Efforts.
Local Pro
Map Optimization on a per location basis by increasing listings and reviews. Six-month minimum commitment required. LocalPro includes the above Local Standard products features along with GBP Posting and Review Responses.
Standard
On-site recommendations, content and off-site SEO work. Six-month minimum commitment required. Minimum Package Level Requirements: Single location brick and mortar, small geographic audience, low competition industries.
Professional
Management resources of detailed SEO support on-site and off-site. Six-month minimum commitment required. Minimum Package Level
digital
Requirements: Multi-location (<10), service area businesses (e.g. HVAC, Plumbers), mid-sized geographic market (e.g. Ft. Collins vs Denver, CO), mid-level competition industries (e.g. Dispensaries, Medical - Dentists), sites with custom CMS or HTML, larger content needs on a local level.
Enterprise
Enterprise-level SEO support for client for on-site and off-site work. Six-month minimum commitment required. Minimum Package Level Requirements: Ecommerce sites, multi-location (10+), serving top geographic markets, high competition/viral industries (Automotive, Education, Legal, CBD, Franchise), larger content needs on a regional level.
Meaningful Reporting
We provide regular reports on relevant metrics including, but not limited to: impressions, clicks, click-through rates, conversions (which require pixel placement), top-performing creatives, and valuable insights into the demographics of those interacting with your ad material online
Search Engine Marketing (SEM)
Search Engine Marketing, sometimes referred to as PPC (Pay-Per-Click), involves promoting your website through paid advertising on search engine results pages. It's a way to ensure your business appears at the top of search results for relevant keywords. We'll manage your SEM campaigns, from keyword research to ad creation and optimization, to drive targeted traffic and maximize your return on investment.
Laura
Tier 1
Paid search advertising on Google or Bing for one campaign. A 90-day minimum commitment is required.
Tier 2
Paid search advertising on Google or Bing for 1-3 campaigns. A 90-day minimum commitment is required.
Tier 3
Paid search advertising on Google or Bing for 1-6 campaigns. A 90-day minimum commitment is required.
505-995-3852 advertising@sfnewmexican.com
digital audit to assess your current online presence and readiness for digital marketing. This ensures we tailor our strategies to your specific needs and maximize your results.
https://sfnm.co/digitalads
Meaningful Reporting
We provide regular reports on relevant metrics including, but not limited to: impressions, clicks, click-through rates, conversions (which require pixel placement), top-performing creatives, and valuable insights into the demographics of those interacting with your ad material online
Podcast & Audio Streaming Ads
Connect with Santa Fe locals through ads on popular New Mexican-owned podcasts like Conversations Different. We offer affordable 30-to 90-second ad spots, professionally recorded to maintain podcast quality. Choose to voice the ad yourself, have the engaging podcast host deliver it, or let our skilled team handle the narration. Target your message and make a lasting impression on listeners.
Laura
Services
Santa Fe New Mexican Podcast
We'll run your 30-90 second ad during a break in our Podcasts
Streaming Audio
Streaming Audio Ads are commercials played during streaming music or podcasts. We ensure your ads hit the right ears by targeting users by location, demographics, and behavior
*Please note: We accept your pre-recorded audio content in 30-second, 45-second, and 90-second durations.
Meaningful Reporting We provide regular reports on relevant metrics including, but not limited to: impressions, listen rates, top-performing creatives, and valuable insights into the locations of those interacting with your ad material via podcasts, audiobook, radio, and music streaming services digital
https://sfnm.co/digitalads
Connected "SMART" TV Advertising
Services
Streaming TV
Targets Connected TV users based on location
Streaming TV Premium
Laura
Connected TV (CTV) Ads are television commercials that are delivered through internet-connected devices like Smart TVs and streaming platforms. This allows for more precise targeting and measurement compared to traditional TV advertising. We'll handle the creation and delivery of your CTV ads, ensuring they reach your desired audience on their Smart TVs and other connected devices. https://sfnm.co/digitalads
Targets Connected TV users based location,larger inventory of streaming servicessuch as paid streaming services
Addresseable Streaming TV
Targets Connected TV users based on interests, demographics, & specific addresses
*Please note we may have to shorten your exisiting video if it exceeds 2:30s, commercials should be short, to the point, include a clear call to action, and have a wayfor the customer to find you business or service
Meaningful Reporting
We provide regular reports on relevant metrics including, but not limited to: impressions, watch rates, click-through rates, conversions top-performing creatives, and valuable insights into the locations of those interacting with your ad material via Smart TVs
YouTube Ads
YouTube Ads are video advertisements that appear before, during, or after YouTube videos. They can also appear as display ads alongside videos or in search results. We'll handle the creation and management of your YouTube Ad campaigns, ensuring your ads are seen by a large and relevant audience, and driving results for your business.
Laura
YouTube Trueview
We'll run longer duration skippable ads on YouTube for you targeting by interests and location
YouTube Bumper Ads
6-15 second non-skippable ad that runs at the beginning of a video, targeting by interest and location
Meaningful Reporting
We provide regular reports on relevant metrics including, but not limited to: impressions, watch rates, click through rates top-performing creatives, and valuable insights into the locations of those interacting with your ad material via podcasts, audiobook, radio, and music streaming services
Alternative (Alt) Network Advertising
We provide high-quality, highly targeted digital advertising for industries that are normally restrticted from advertising. The Alt Network works for the cannibas, tobacco, fireworks and gambling/casino industries. We will put your ads on high trafficed sites such as msn.com, foxsports.com and more. All advertisements will target users 21 and older and must comply with state laws.
Laura
Services
Run of Network Display
Display advertising campaign targeting a geo and adults that are 21+ on publisher sites that have approved these categorical advertisers.
Display
Campaign is a search retargeting, content, and data targeted banner campaign optimized to whatever strategy delivers the best results.
Geofenced
Display campaign targeting specific devices that have been within a geo frame during a previously specified timeframe. Product provides opportunity to receive Audience Insight Report and Point Of Interest Attribution Reports.
digital
Meaningful Reporting
We provide regular reports on relevant metrics including, but not limited to: impressions, clicks, click-through rates, conversions (which require pixel placement), top-performing creatives, and valuable insights into the demographics of those interacting with your ad material online
City Display Screens
Capture the attention of Santa Fe's bustling crowds with our strategically placed digital display screens. Located in high-traffic areas where people naturally pause and wait, these vibrant screens showcase a dynamic mix of eye-catching news headlines and impactful sponsored advertisements. Your message will reach a captive and engaged audience, ensuring maximum exposure for your brand.
Laura
Services
A Network of Display Screens
High-Impact Exposure: Your advertisement will be featured on our network of 20 digital screens located in high-traffic areas throughout Santa Fe, including popular businesses, waiting rooms, and other locations where people are likely to dwell.
Rotational Display
Your ad will be displayed on a rotational basis, ensuring maximum visibility and exposure to a diverse audience.
Flexible Scheduling
We offer flexible scheduling options to accommodate your specific advertising needs and budget.
digital audit to assess your current online presence and readiness for digital marketing. This ensures we tailor our strategies to your specific needs and maximize your results.
Meaningful Reporting
We provide regular reports on relevant metrics including, but not limited to: impressions, clicks, click-through
conversions (which require pixel placement), top-performing creatives, and valuable insights into the demographics of those interacting with your ad material online
Let Red Zia Events handle the logistics of your next event, so you can focus on creating a memorable experience. We'll streamline your ticket sales process, design a dedicated event landing page, and even secure prominent placement on the Santa Fe New Mexican's homepage to maximize visibility. Plus, you'll receive real-time access to your ticket revenue, giving you full control and transparency.
Laura
Ticket Facilitation
We'll use our ticketing service to sell tickets for your events. You'll be able to have custom tickets, reservations, and more
• Tickets delivered by email or text message
• Redeem tickets by mobile app, printed list or mobile ad hoc lookup
• QR Codes available for selling through your print advertising and additional platforms
• We’ll train ticket takers in minutes
• On-site sales capabilities integrated into the app
Custom Event Landing Page
We'll build a web landing page where people can learn about the event and purchase tickets
• Integrate your key sponsors onto your ticketing page as a thank you and a revenue opportunity
• Post videos and photos to your landing pages and tell your story
• Share your events on social media
• Track which affiliates gave you the best results
Prominent New Mexican Placement
Your event will remain on our website until the event, giving extensive exposure to your event
Meaningful Reporting
digital
We provide regular reports on relevant metrics including, clicks, click-through rates, conversions (which require pixel placement), top-performing creatives, and valuable insights into the demographics of those interacting with your ad material online
Web Services
We'll create a stunning, user-friendly website that reflects your brand and engages your audience. Our comprehensive services include hosting and ongoing maintenance packages to keep your site up-to-date and running smoothly. From cosmetic updates and new widgets to fresh content like blog posts, we'll handle it all, ensuring your website remains a powerful asset for your business.
Laura
Services
Basic Website Development
5-Page WordPress Templated website development. Development of the website will adhere strictly to the chosen template's specifications and can only be customized in terms of color scheme, logo, images, and provided written content. Does not include written content creation, all content must be provided by the client.
Basic Website Hosting Monthly Hosting service only, no maintenance included.
Additional Written Content Professionally written content (up to 300 words) for 5 Page basic website.
Meaningful Reporting
We provide regular reports on relevant metrics including, but not limited to: impressions, listen rates, top-performing creatives, and valuable insights into the locations of those interacting with your ad material via podcasts, audiobook, radio, and music streaming services digital
https://sfnm.co/digitalads