Serving bowling centers in Southern California for more than 75 years!
BCSC AUGUST 2016 DIGITAL NEWLETTER VOLUME 20, ISSUE 8
GAME ON! Sponsored by Classic Products
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SAVE THE DATE BCSC Calendar of Events Fab 5 Tournament Sign up Deadline Extended New Deadline August 15, 2016
They’re Here! I was watching the news the other evening and there was a report of people playing Pokémon Go. The players were wandering around town, going to an array of locations, with some finding danger, as they hunted for their wild Pokémon. Does that description sound like a foreign language to you? Get ready, there’s a story how one GM used this virtual reality game that’s taking the country by storm, to market his center. It’s fascinating and shows how one can use this technology to drive even more traffic into centers. Then there’s Chive TV, a non-stop adrenaline channel that will engage and hook that Pokémon traffic when it hits your center. Though I would not consider myself a techie, it’s important to be aware of what’s hitting the market and it’s impact. Pokémon Go was just released four weeks ago, and it’s already dominating the world of gaming. And in its category as a viral video provider, ChiveTV is dominating the world of food and beverage. Like most of us doing our best to keep up, we at BCSC are committed to being ahead of the curve. So, if you would like to see what Pokémon Go and Chive TV can do for you, keep reading! Enjoy, Anna
INSIDE THIS ISSUE: BCSC Calendar of Events BCSC Classifieds Chive TV President’s Perspective Executive Director’s Report Fab 5 Sponsored by Classic Products Classic Products BCSC’s Partner Appreciation Lunch Pokemon Go - Really? BCSC Golf Tournament & Annual Mtg. New Pepsi Contract BCSC Partners Board of Directors WPBI QubicaAMF
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BCSC Classified! FOR SALE! 147 used bowling balls, 2-3 years old, looking for a good home. 53 of the balls are Brunswick Vis-a-balls with billiard theme. The balls are 6-15lbs, and are ready for deliver in August. Questions: please email Jay@alleycatsbowl.com Jay Trietley Alley Cats Entertainment Center 2008 W. Pleasant Ridge Rd. Arlington, TX 76015 817-784-2695; 817-988-1550
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“Keep Calm and CHIVE On!” The caption on the tee shirt says it all. I watched a couple of hours of ChiveTV and was totally entertained. Nothing like seeing the cutiest animals dancing and people train wrecking to grab your attention, for hours.
Mike Kelly—Chive TV
ChiveTV is an online website that runs viral videos. Repping it is Mike Kelly, a new BCSC Partner who joined us at our recent Partner Appreciation Luncheon.
After spending 4-5 years up in San Francisco, working in the liquor business, Mike leaped at the chance to work with Chive TV. As a website, Chive runs the wildest and funniest viral videos in the industry. A great fit for the bar and restaurant world. Chive TV is brand spanking new. It’s been in Los Angeles for two months and is taking off. For Mike, it was the perfect start up biz. They are a small team and already have over a thousand accounts. Outside of broadcasting sports events, there was nothing available for the bar and restaurant scene that would engage people to hang out and continue to eat and drink. Chive TV has changed that! Viral videos are the answer to keeping people in their seats, totally engaged, viewing video clips of extreme sports, people being amazing, and animals being adorable. It’s five hours of fresh, non-stop videos that hook people and becomes part of the fun of their evening. The equation is simple: people staying longer will spend more money, creating greater revenue! One hour of fresh content is added weekly, which replaces an hour of older content. Everything is licensed, updated and current. And it’s all FREE for BCSC members! Chive TV will set you up, and once you are plugged into the matrix, everything is automatically updated and very simple. The only thing proprietors and GMs need to do is hit “play.” Plug and play . . . It doesn’t get any easy than that! Chive TV is a fresh adventure and a perfect complement for your bar, snack bar or anywhere your center broadcasts content. It’s designed to give proprietors something to offer their customers when there is no sports available. Again, delivery and installation are free! As for support, it is always available. Mike will come in and make sure it all works. It’s cool; it creates fun; and is an engaging experience throughout your center. Check it out for yourself! The link below will take you to their demo. Chive on! GENERAL DEMO.mp4
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President’s Perspective
The Fab 5 Tournament is back. I’m sure you saw it the newsletter. You got the emails and faxes. Perhaps you even considered doing it. You really should try it this year. This is a Baker Style Format Tournament which bowlers love. It’s not something they get to do all the time unless you run a Baker Style League. It really is a true team effort. It’s very exciting and moves quickly through its 10 game format. Remember, each bowler is only bowling two frames per game so really it’s only two games per bowler. Your center collects $30.00 per team for lineage and we know how food and beverage sales soar during a tournament. You run the in-house qualifier at your center and send 1 in 8 teams to the state finals at Bowlium in Montclair. Those teams that qualify will get a free entry to the state finals. The cost of which is built into their entry fee. In theory, signing up to run the tournament will cost you nothing. The $200 you pay when you sign up will be paid back to you from your first eight entries. That fee not only covers one entry into the state finals, but also marketing materials and a how-to manual. Here’s a sneak peek to the how-to manual so you can see for yourself what a great event this has the potential to become. http://socalbowling.com/Fab5/ Fab5-TournamentManaul.pdf We know it will grow year after year and we want you to be a part of it.
As you will see from the how-to manual this tournament is designed to honor your high average bowler. There are some wonderful ways to do this outlined in the manual. We did it that way last year, but are going to change it up this year since many others wanted to make their team. Also, we are a little shorthanded this year and don’t really have the personnel to honor the high average bowler as they should be like the how-to kit explains. I hope to be able to follow the how-to kit more closely next year since I think it’s important to honor our best bowlers. Plus, other bowlers like to bowl with the good bowlers. However, you are pretty much free to run the tournament the way that best suits your center. The how-to manual is simply a guide. The only thing we ask is that your run the format as close to the manual as you can so your qualifiers will be accustomed the format during the finals. This year we were lucky enough to have Classic Products sponsor the event. In addition to the prize money offered, they will be adding $2000 in prizes
As of this writing, we have 10 centers signed up and three others will be based on what we heard at the BCSC Partner Appreciation Day. We have extended the deadline to sign up to August 15 as I was sure some of you out there didn’t realize how great this tournament is for your center, the BCSC and bowling in general. Please call the office to sign up or email your entry form to them. If you have any questions, please contact Scott in the office. Tony,
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Executive Director’s Report BCSC’s Partner Appreciation Luncheon was the first of its kind. And it was a major hit. All thanks to the member centers and partners who came. From the feedback I received, everyone felt it was well planned and had a wonderful time. None of this would have been possible if not for BCSC members showing up! It can take a mammoth effort to make one’s way through all the traffic Los Angeles is known for. Ron Briseno and Jamie Spector and all those who plowed their way up from San Diego, Steve Davis who drove down from Santa Barbara, Ron Plander who brought his entire team, and those who came in from Santa Clarita and surrounding areas of LA. In total, we had nearly 30 proprietors and general managers come together to say “thank you” to our partners who have supported the association throughout the years. In total, we had 45 people join us for lunch. Our partners shared that they felt appreciated and acknowledged. At the end of the day, that’s what it’s all about. Plus, we had fun! We played Odd/Even, and Low Ball that afternoon. It was good to see both proprietors and non-bowlers bowl badly and have a great time doing it. Games + good times = an idea! BCSC has a new goal: to launch an Extravaganza Event in all our centers. Trust me, bowlers will love it! Everyone has to try it at least once. But then, that’s another discussion for our next newsletter! Overall, we enjoyed good food, had a great time, and we did some association business too. All in all, it was a very successful day. That being said, we all understand how hard it is to pull off a major event of this kind; the logistics, phone calls and emails, and, did I mention phone calls! I have to thank Anna for doing a fantastic job. Now, it’s time to ramp up for BCSC’s Fab 5 Tournament. Good news, due to high demand and centers needing more time to work out the details, we’ve agreed to extend the Fab 5 center sign-up deadline to August 15th, 2016! We have 18 centers on board so far, and we are looking for 12 more to sign up. Call me with any questions, and I’ll go over how easy and fun the Fab 5 tournament is! Events and tournaments, growth and your center’s prosperity are targets your association diligently works toward for the benefit of all our members; it’s how we roll!
Final thoughts, it’s hard to express how moved I was by the wonderful support this luncheon received. Again, many thanks to all of our members and partners for making BCSC’s first Partner Appreciation Day a groundbreaking event! Scott,
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BCSC’s FAB 5 TOURNAMENT Sponsored by Classic Products
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The Details: • 12/4/16 State Finals 11a.m. @ Bowlium Montclair, CA • 5-man Baker style • Qualifying team(s) names and handicaps MUST be submitted by November 11, 2016 • Qualifying teams from your center compete for $1555.00 GUARANTEED 1st Place
Plus $2,000 in prizes
The Cost: $200 which includes: • One team entry into state finals • Marketing kit and how-to-manual for in-house qualifier Click here for packet!
Deadline to sign up — August 15th SIGN UP NOW
Center_________________________________________________ I want to be a qualifying center ________ yes ______ no I want to sign up _________ teams ($200 per team) My State Advancement Fee will be paid by _________ cash; ________ check; _________ credit Credit Card _______________________________________ Exp. Date: _____________ Sec. Code: ______________ Please Fax Back to BCSC #818-783-2874 Or call Anna #818-789-0900
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BCSC Kicking it! Thank you BCSC Members for making our 1st Partner Appreciation Luncheon a great success. In total, 45 people joined us for lunch, bowling and prizes on July 20, 2016. It was the first time Bowling Centers of Southern California formerly thanked all of our Partners who have supported the association through the years. And, we were able to welcome a few new Partners who’ve recently come on board. BCSC Members from left to right, Dina Fink (Buena Lanes), Craig Goodman (Santa Clarita Lanes) , and Steve Davis (Zodo’s)
Jamie Spector - Aztec Lanes BCSC’s Exec. Dir. Scott Frager, Kyla Marchand (Pepsi)
Charlie Horton (below) - Harley’s James Beightler - Pickwick Bowl Ron Plander on the lanes, came out with his entire team in support of the event.
Bob Andrews - Classic Products Special shout-out to Vayle Floria, Floria Financial Services; one of the first BCSC Partners
Members & Partners enjoy a game of Low Ball
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A New Game in Town Pokémon Go The word “virtual” is an interesting term. It references a world of make-believe. Over time, the term “virtual” has become associated and even interchangeable with the term “reality.” Released in July 2016, Pokémon Go is a location-based reality mobile game that people can’t get enough of. Conjoined with social media, its popularity exploded so quickly that it has already stirred up a great deal of excitement and controversy, by creating a whole new world using real locations. Hence, it is a new “virtual, reality” game. It can also be a way of driving traffic into your center. Case-in-point, Todd Makovsky, GM at Sandy Hill Lanes recently had an interesting experience. According to Todd, he was checking out what the current trends are in advertising and observed that Brunswick was using Angry Birds. So Todd, decided he’d check out Pokémon Go. Todd posted a message on all of his center’s screens that Pokémon was sited and captured at Sandy Hill Lanes. The word went out on Facebook and text. Within half an hour, 30-50 people showed up at his center. He figures it was word of mouth that got out to groups chasing and trying to catch the wild Pokémon. One of the main draws for this game is that you (as the player), are inserted into this game via your “avatar.” You can play as an individual and as a team. You collect metals, as you search and fight to capture Pokémon. There’s a “trainer” at a “gym” who helps you get stronger so you can move up to higher levels of the game. During the hunt for your wild Pokémon, you can collect Poke Balls and potions and eggs. However, Todd noted “there are security issues.” The game describes that there are wild Pokémon that can be found in parks and local recreation areas. To attract them, you can use “incense” to draw them to you. But, (you knew there would be a but,) this can be very dangerous. They have already been reports in the news where people ran into other people who had criminal intentions and ended up being robbed and beaten up playing this game. For the sake of safety, Todd suggests that before you start moving your avatar around to real world locations, you should first figure out how your movement is predetermined and how the game will pick up your location. As a player, you want to exercise caution and make sure you’re not making yourself vulnerable by walking into a bad situation. Thankfully, most people are sincere and play the game for fun. Pokémon Go is fresh and clever, and a fun way to jump on board with a hot trend while driving traffic into your center. Anna
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The BALL!
That PUTT!
The Helicopter Ball DROP!
And those GREENS!
It’s BACK!
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BCSC’s 34th ANNUAL GOLF TOURNAMENT & ANNUAL MEETING
Black Gold Golf Club October 26th, 2016
18 holes, cocktail party, lunch, dinner, hole-in-one challenge and prizes. Foursomes available immediately! Mark your calendar! October 26th, 2016 To Register Call Anna (818)789-0900 or
Click here!
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BPAA and Pepsi Team up to Pour Greater Profits! Dear Pepsi Center, The New Pepsi Program for 2017 was just announced at Bowl Expo. I wanted to reach out to you with the Good News and that if you renew your Pepsi agreement your Rebates will be going UP 39%. They will be going from $3.25 PER gallon to $4.50 PER gallon starting January 1st. As a "Thank You!" from BPAA for being on the Pepsi program those centers who have been on the program for more than a year will be receiving a Resign Bonus of $.25 per gallon on the yearly average gallons that you have purchased throughout the program. This bonus will be sent out once the program renews. Just as a reminder, Members on the National Pepsi agreement are eligible to receive: $4.50 PER - gallon funding on Pepsi fountain products (NEW!) • Rebates on Cases of Bottles and Cans (NEW!) National account fountain pricing - Lowest possible price Equipment loaned to customer at no charge FREE SERVICE! Free national promotions every year To review the agreement, just click on the link. It will take you to BCSC’s website where you can download the contract, sign the signature page, scan and email to ScottF@socalbowling.com
Renewals must be in by December for the resign bonus and to insure there is no interruption on rebate reporting. IF you have any questions please ask. Thanks! If you prefer to deal with BPAA directly, contact: Terry Taylor BPAA - Pepsi Account Coordinator 621 Six Flags Drive Arlington, TX 76011 (800) 343-1329 x 8473 (469) 547-0654 - Fax
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BCSC PARTNERS
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GOLD LEVEL PARTNERS Professional Bowlers Association Janay Haggerty 2152 Ellesmere Loop Roseville, CA 95747 206.654.6003 (w) 206.819.3347 (cell) Janay.Haggerty@PBA.com PJ Rosendahl General Manager ZOT Pinsetter Parts Cell: 303.919.8189 pjrosendahl@zotcolorsplash.com
QubicaAMF Joe Roussin 190 S. Summertree Road Anaheim Hills, CA 92807 714-974-9436 jroussin@qubicaamf.us www.qubicaamf.com
Golfstream Inc. Darren Dummit 1926 East 7th Street Los Angeles, CA 90021 310- 936-3363 darren@playgolfstream.com
Gilbert, Kelly, Crowley & Jennett LLP Los Angeles ● San Francisco ● San Diego ● Sacramento Direct: 213.615.7039 Sonia Esteves | SME@gilbertkelly.com www.gilbertkelly.com Classic Products Corp. Bob Andrews Account Representative 800-444-0123 (Toll Free) 559-314-5502 (Cell) randrews@classicproducts.com
BCSC PARNERS, Cont’d useTray.com Peter Kellis 650-521-6253 peter.kellis@useTray.com
Guardian Eagle Security Inc. Freddy Galal 4311 Wilshire Blvd Ste. 419 Los Angeles, CA 90010 888-990-0002 info@ges.net
New Center Consulting, Inc. Glenn Hartshorn 3258 Aquinas Rochester Hills, MI 48309 248-375-2751 Glenn@newcenterconsulting.com Valet-It Parking Services Abby Rasouli 15053 Ventura Blvd Ste 208 Sherman Oaks, CA 91403 855-825-3848 info@valet-it.com
American Consulting Group Eric Martin 27758 Santa Margarita, Ste. #312 Mission Viejo, CA 92691 949-452-1840 Office 949-206-0972 Fax
Supplyworks Larry Zill 5635 Union Pacific Ave Commerce, CA 90022 323-837-4141 Office 818-634-6268 Cell Lzill@supplyworks.com www.supplyworks.com
Dippin’ Dots John & Cheryl Hiller 26893 Bouquet Cyn Rd Ste C-119 Santa Clarita, CA 91350 661-510-8348 • 661-857-3274
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BCSC PARTNERS Family Amusement Corporation Stephen or Robert Peck 876 N. Vermont Ave. Los Angeles, CA 90029 323-660-8180 info@familyamusement.com www.familyamusement.com
Herzog Insurance Agency Bob Herzog 235 Main Street Pleasanton, CA 94566 800-300-1303 Bob.Herzog@herzogins.com
Enviro-Master Services Steve Vivanco 7054 Gerald Ave Ste A Van Nuys CA, 91406 818-465-8085 laenviromaster@gmail.com
Mischel & Company Ken Mischel 432 Bonito Ave Imperial Beach CA 91932 619-423-2001 mischelco@msn.com
Murrey International, Inc. Bill Snoberger 14150 S. Figueroa St. Los Angeles, CA 90061 310-532-6091 www.murreyintl.com sales@murreybowling.com
Floria Financial Services Vayle Floria 1420 E. Chapman Ave Orange, CA 92866 (714) 742-0820 (Cell) (714) 704-9085 ext.110# (Office) (714) 740-5021 (Fax) vayle@floriafinancial.com www.floriafinancial.com
Pepsi Robert Bustos 27717 Aliso Creek Road Aliso Viejo, CA 92656 949-279-7925 - Cell Robert.bustos@pepsico.com
HPSI Hospitality Spencer Gonzalez 1 Ada, Suite 150 Irvine, CA 92618 949-250-4774 spencerg@hpsionline.com
Groupon Cameron Linder L.J. Linder & Associates Insurance Services Cell: 559-360-4695 Cameron.Linder@LJLinder.com
Kids Bowl Free Bruce Davis 239-389-9583 brucetalks@aol.com www.KidsBowlFree.com
Western Bowling Proprietors’ Insurance 1865 Herndon Ave Ste K Clovis, Ca 93611 Main: 800-200-9998 Fax: 559-298-2110 www.WBPIprogram.com larry.linder@ljlinder.com cameron.linder@ljlinder.com
Western Pacific Bowling Supply Chuck Sager / Lee Haxton 1216 W. Grove Avenue Orange, CA 92865 714-974-1733 Lee@wpbowling.com
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BCSC BOARD OF DIRECTORS RON BRISENO
TONY SANDS President
Vista Entertainment Center 435 W. Vista Way Vista, CA 92083 P: 760-941-1032 ron@vistaentertainment.com
Jewel City Bowl 135 S. Glendale Ave. Glendale, CA 91205 P: 818-243-1188 tony@jewelcitybowl.com
SCOTT CHAUNCEY
STEVE DAVIS Vice President
Director of Operation Bowlmor-AMF / Brunswick P: 909-240-4789 schauncey@bowlbrunswick.com
Zodo's - Bowling & Beyond 5925 Calle Real Goleta, CA 93117 P: 805-967-0128 steved@zodos.com
CRAIG GOODMAN
GARY FORMAN Secretary / Treasurer
Santa Clarita Lanes 21615 W. Soledad Canyon Rd. Santa Clarita, CA 91350 P: 661-254-0540 craig@santaclaritalanes.com
Fountain Bowl 17110 Brookhurst St. Fountain Valley, CA 92708 P: 714-963-7888 gcf@fountainbowl.com
WILL MOSSONTTE DINA FINK
Buena Lanes 1788 S. Mesa Verde Ventura, CA 93003 P: 805-677-7770 x304 Dna.Buenalanes@gmail.com
SCOTT PODDIG
Empire Bowl 940 W. Colton Ave. Redlands, CA 92374 P: 909-793-2525 empirebowl44@gmail.com
TONY MENDOLA Harley's Simi Bowl 480 E Los Angeles Ave Simi Valley, CA 93065 P: 805-526-4212 Tony@harleysbowl.com
Bowlium
4666 Holt Blvd Montclair, CA 91763 P: 909-626-3528 scott@bowlium.com
Bowling Centers of Southern CA 12655 Ventura Blvd. Studio City, CA 91604 Scott Frager, Executive Director Phone: 818-789-0900 Fax: 818-783-2874 E-mail: ScottF@socalbowling.com www.socalbowling.com
CHARLIE KINSTLER Del Rio Lanes 7502 Florence Ave Downey, CA 90240 P: 562-505-5435 cvkljk@aol.com
MICKEY COGAN Gable House Bowl 22501 Hawthorne Blvd. Torrance, CA 90505 P: 310-378-2265
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