IBI February 2010 by International Bowling Industry Magazine

THE WORLD'S ONLY MAGAZINE DEVOTED EXCLUSIVELY TO THE BUSINESS OF BOWLING

CONTENTS

VOL 18.2

6 THE ISSUE AT HAND

27 PROFILE

Wonderful world of “un”

Sunny side up The chef even has a way with dishes he doesn’t like.

By Scott Frager

PUBLISHER & EDITOR Scott Frager frager@bowlingindustry.com Skype: scottfrager

MANAGING EDITOR Fred Groh groh@bowlingindustry.com

OFFICE MANAGER Patty Heath heath@bowlingindustry.com

CONTRIBUTORS Dawn Morrison-Carbone

8 SHORTS A plucky girl...a fishy promotion...and peoplewatching

32 PROFILE Fitter then you think Bowling at your favorite gym? Consider the case of Kiyoji Tanaka.

ADMINISTRATIVE ASSISTANT Victoria Tahmizian tahmizian@bowlingindustry.com

ART DIRECTION & PRODUCTION Designworks www.dzynwrx.com (818) 735-9424

FOUNDER Allen Crown (1933-2002)

10 CENTER STAGE

46 REMEMBER WHEN

There’s nothing like it in their state, say the high-profile partners who put it together, and no wonder.

1971 A year when you could get free bowling with your breakfast.

13245 Riverside Dr., Suite 501 Sherman Oaks, CA 91423 (818) 789-2695(BOWL) Fax (818) 789-2812 info@bowlingindustry.com

www.BowlingIndustry.com

HOTLINE: 888-424-2695 12 PROFILE

36 Showcase

Nerves of steel

38 Datebook

Also bones and heart.

39 Classifieds

20 COVER STORY Woman’s work The name is Lisa Ciniello, and she is a power in one of the industry’s major chains.

MEMBER AND/OR SUPPORTER OF:

By Dawn Morrison-Carbone

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February 2010

SUBSCRIPTION RATES: One copy of International Bowling Industry is sent free to every bowling center, independently owned pro shop and collegiate bowling center in the U.S., and every military bowling center and pro shop worldwide. Publisher reserves the right to provide free subscriptions to those individuals who meet publication qualifications. Additional subscriptions may be purchased for delivery in the U.S. for $50 per year. Subscriptions for Canada and Mexico are $65 per year, all other foreign subscriptions are $80 per year. All foreign subscriptions should be paid in U.S. funds using International Money Orders. POSTMASTER: Please send new as well as old address to International Bowling Industry, 13245 Riverside Drive, Suite 501, Sherman Oaks, CA 91423 USA. If possible, please furnish address mailing label. Printed in U.S.A. Copyright 2010, B2B Media, Inc. No part of this magazine may be reprinted without the publisher’s permission.

THE ISSUE AT HAND

Wonderful World of “Un” Unmotivated? Unchallenged? Uninspired? These feelings can be unavoidable after long hours, days, weeks, months and years of work. Every day brings fresh challenges to our business doorstep, whether we ask for them or not. And over time, these take a toll on our minds, spirits and bodies. I’ve seen it on the faces of many a proprietor, manager and supplier. I feel it when I personally visit centers and hear it in voices when I call on suppliers. From time to time, I even let the “Uns” get to me as well. They’re an “un”-escapable by-product of being in business these days, right? Or are they? Let’s not be so quick to give in. Over the past few months, the staff at International Bowling Industry and I have been introducing a slew of new ideas and products to take the “Un” out of our business lives and inject a healthy dose of personality and fun. You’ve seen our work in the pages in this magazine (thank you all for your positive and critical feedback). You’ve interacted online with us and with other bowling businesspeople at www.BowlingIndustry.com. And, now you can experience a new dimension to what IBI is all about with our first Un-Conference at Sea. What exactly is an Un-Conference, you ask? An Un-Conference is an organized and structured, yet free-flowing, approach to workshops where everyone in the room is presumed to be equal and everyone is a leader. Topics are created by the group present and not determined in advance by event organizers. No pigeon-holing, here. According to a recent article in Inc. magazine, Un-Conferences are governed by four basic principles: (1) Whenever it starts, it’s the right time. Whenever it’s over, it’s over. (2) The people who come are the right people. (3) Whatever happens is the only thing that could have happened. (4) If you are not contributing or learning, it’s your responsibility to find someplace where you are. Un-Conferences are much better suited for networking and social engagement than a traditional trade show or seminar program. Based on months of research IBI has conducted, this is exactly what you’ve asked for. It’s exactly what we are going deliver. And we couldn’t have come up with a better venue than Holland America’s 5-star luxury cruise ship MS Eurodam or a better itinerary than a 7-night Eastern Caribbean cruise. This world-class experience is open to everyone in the industry–large centers, small centers, proprietors, managers, manufacturers, suppliers and families. And we wouldn’t be International Bowling Industry without extending a warm Caribbean welcome to all of our international friends as well. You can check out the advertisement on pages 24-25 of this issue to learn more about pricing and the itinerary. I hope you’ll look into joining us this November 13-20. In addition to participating in a ground-breaking industry event, I can guarantee a week cruising the inviting, warm, crystal-clear blue waters of the Caribbean will do much to cure the unforgiving “Uns” in your life. Welcome aboard! – SCOTT FRAGER, PUBLISHER AND EDITOR frager@bowlingindustry.com

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February 2010

SHORTS

PEOPLEWATCHING

Running for Olivia At press time, Darin Spindler was three weeks away from the starting gun at the ING Miami Half-Marathon on Jan. 31. He was upbeat about two things: finishing with a respectable time, and the money he and running mate Andy O’Mara would be able to fundraise for the Olivia Davis Foundation. Spindler and O’Mara, cocreators of the Kids Bowl Free program, launched the Foundation just before Christmas. Named for the 11-year-old daughter of industry veterans Bruce and Stephanie Davis, the Foundation’s first aim has been to help with the enormous medical bills accrued during the past three years when Olivia was plagued with brain seizures. Eventual diagnosis of a very rare form of epilepsy and successful surgery last year

enabled her to turn the corner medically and to begin the long rehabilitative road back. The Foundation will also devote itself to the families of other children affected by epilepsy and other chronic disorders, Spindler said. Minimum donations of $20 to the Foundation will earn posting of the donor’s family name, city and state on the Kids Bowl Free website. For more information about the Foundation and Olivia, or to make a donation, visit http://kidsbowlfreeclubhouse.com/darin-andys-adventures. Olivia leaving pre-op for surgery last April. Recovery will continue for years.

A DIFFERENT KIND OF FISH STORY We’ll admit it. It was the flyer that, well, hooked us. When we called Jim Hornung at Yorba Linda Bowl, Yorba Linda, CA, he laughed, too. Saturday nights were starting to die, he told us. “We have a league that bowls every other Saturday, so the off-Saturdays were always slow because the customers were so used to us having leagues.” Hornung might do a “Bowler of the Month” tourney, but then he’d be stuck about what to do on the next off-Saturday. Assistant manager Ken Baxter came up with the idea. In the “Just for the Halibut Tournament,” bowlers play on a sport shot or one of the patterns from the Kegel library, a different pattern for each tourney. They play four games and discard the lowest score; three-game handicapped total wins. Entry fee is $20. Hornung says Baxter’s bait is just about the hottest thing on the pier, so to speak. The tournaments are drawing 35-50 entrants each time, and Hornung will probably start casting his line–er, running the tournament– year-round. 8

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February 2010

Brunswick’s Jim Fox takes over the company’s centers as new president of Bowling Retail. He was most recently Brunswick’s Vice President – Capital Equipment.

Also at Brunswick, John Petraglia, Jr., son of the Johnny P., has joined Brunswick’s capital equipment sales force serving New York, northern New Jersey, and the New England states. A recent graduate of

Youngstown State University, he is also a member of Brunswick’s regional pro staff. Jim Zebehazy, former E.D. of YABA, has been named for the 2010 USBC Kerm Helmer Horizon Award. The honor recognizes youth bowling leaders who have developed significant national programs. What is today known as USBC’s Junior Gold program was

developed during Zebehazy’s tenure, which ran from 1998 to merger in 2005. Zebehazy is currently a field rep for USBC.

CENTER STAGE

CENTER

STAGE PHOTOS BY ALAN BLAKELY OF BLAKELY PHOTOGRAPHY

The managing partners were proud at the opening, and who wouldn’t be? There’s nothing like Jupiter Bowl in the state, claimed Mike Malone, and why wouldn’t he? Admittedly inspired by Lucky Strike and AMF 300s, Jupiter is backed by people with backgrounds in entertainment and communications as upscale as their new Park City, UT center: Malone, IT entrepreneur, has raised more than $500 mil for his projects. Amy Baker, NBC News, 20 years. Barry Baker (Amy’s husband), managing director of a leverage buyout firm, 80 companies in portfolio. Tony Thomas (son of Danny, brother of Marlo), producer of Golden Girls, Benson, many more tube hits. Drop in at Jupiter and at least one of them is pledged to be there to see to your every whim. Interiors by DeCesare Design Group, Mesa, AZ. ❖

The boutique, aka Club Jupiter. Elsewhere on the premises, 12 public lanes, Wii lounge, Black Diamond bar, a few games, and billiards.

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February 2010

CENTER STAGE Partners Malone, Baker, Baker, and Thomas.

The Lift, a grill and lounge with 40+ items on an eclectic menu.

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February 2010

PROFILE

“

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February 2010

hey’ve been sitting where they sit for coming up on their 50th anniversary this summer,” says Paul Moser. He doesn’t sound sentimental or paternalistic, though. He doesn’t talk as if these 60 in-line Brunswick As are his babies. “Machine skills are in my blood,” he says, and he could claim the same about his family. His father turned down a hockey scholarship to Harvard to enroll at Tufts in dentistry. When bills got too high there, he changed plan, moved to a Boston technical school and became a machinist, eventually settling in with the Boston & Main railroad. Paul also got into railroads, indirectly. He too became a machinist and went to work for General Electric, cutting gears for the motors in locomotive wheels. “It was entry level and it was horrible, but I understood. Way back, I understood you could make stuff. I saw how things were made.” He found machines and their making “amazing.” He was not overwhelmed by Little League, where he flopped in a tryout. “My cousin said to me, ‘Hey, we can go and join a bowling league. They take

PROFILE everybody.’ So we go down to the bowling alley and sure enough, you didn’t have to have any special skills. Bowling took everybody.” And Moser took to bowling. He soon was working off-and-on at centers, then “living” there. A “bowling alley rat,” he calls himself in those days. Mostly he worked in the back, more inclined to machines than management. His first time out on the pro tour was in the late ’60s when he was barely 19. He stayed a couple of years and left–“I was too young and it was too difficult”–but a few years after that, age 28, he went out again, full-time, and kept at it for 10 years. Moser won the U.S. Open in 1976, “so long ago it’s only a memory,” except for the $10,000 first prize. The next year he came in second and got a check for $11,111.11. “Only in Vegas would you get that kind of check,” he laughs. One day on the summer tour he got a message in the locker room. Ernie Hoesterey, a part-time pro who had sponsored Moser for seven or eight years–although not at the

Modifying a deck hook.

moment–wanted him to call, urgent. Hoesterey had bought a bowling center in Rhode Island and he needed help. Yes, Moser was ready to come home. “As soon as my feet hit the ground here, I was running.” Right into East Providence Lanes in Rumford, which was Sad Sack in almost every way, especially the pinsetters. Manufactured in 1959 and early 1960, they were badly worn. Balls were getting chipped and broken because bolts were exposed. And there was no money for a field upgrade to A2s, so poor was business at the center.

Twenty-five years later, the Brunswick As at East Providence are still running as well as ever. “Actually, better. They’re so well built–American made with American steel with American design.” Brunswick doesn’t deserve all the credit, however. Richard Lemieux, a nephew of one of East Providence’s owners, has a welding shop in town. Moser calls him an excellent fabricator and excellent at accuracy. They began upgrading the on-board parts. “I was a frustrated engineer. My math skills weren’t up to being an engineer but I had the soul of an engineer,” Moser explains. If things were wearing out, he wondered why. He began coming up with “hare-brained” ideas. Lemieux’s shop would make a prototype and it would

Continued on page 18 14

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February 2010

PROFILE Continued from page 14

be installed for testing for at least a year–a quarter-million frames or more. “This costs money,” Moser adds, “but when you have those capabilities in your family or the people that own [the center do], you can be pretty aggressive in your changes.” Mostly the changes have been in materials, sticking with the original Brunswick design. For one, a clutch arm arrests the machine when a roller hits a steel landing area. In time, the stop arm wears out. Moser and Lemieux switched from a steel roller to one made of nylon. It won’t wear out, Moser says, and stops the machine just as effectively. In another of the 100 or so modifications so far, Moser decided the tubular frames of the machine needed more strength. They were disassembled and liners were inserted. He dismisses the idea of going into the parts business. “It’s such a pain in the neck to get into making stuff,” he says. “I know a few guys who are in parts and it’s a tough world.”

a quiet house until the onslaught of leagues around 6:20. Beginning with the daily problems reported by the night crew, like deadwood (pins that come out in front), he’ll put in a couple of hours servicing the machines that have been outof-sorts. Two days a week, usually on a Monday or a Friday, he and his B mechanic David Zagroski do a walk-through with flashlights. “I stand in front of the machines and I check key components. There are major [parts] that cause major problems if they break, and they’ve had major accidents in the past with things that got bent. So I know my problem areas. The main bearings—we check them all the time,” Moser says. Then he goes on to his “projects.” Decks are on his mind at the moment. “The table that picks the pins up and down, that actually sets the pins on the floor, that’s called the deck. There’s a hook up top that holds the deck up in the air on the second ball. It’s an aluminum hook and it’s on a steel shaft. The aluminum wears out; all this aluminum powder gets on everything. The hooks are $20 apiece and I’m sick of changing them. I’m in my second round of them in almost eight years. “So we put a nylon sleeve on the steel shaft and then we change the shape of the hooks; we regrind the hooks to fit the On a routine day, Moser has his oatmeal new curve. The pinsetter grabs the nylon instead of the hook, and reports to work at 7 a.m. Most days he has so the hook never wears out. I’m installing the hooks and we have to readjust the Paul Moser, Dave Zagroski and a rebuilt gearbox. “Huge improvement” in machine wear-andmachines to fit the diameter of the new tear came with motor shutoff controls from Energy Technologies of Smithfield, RI. hook. A lot of adjustments have to be verified, because when you change parts, when you start changing adjustments, you affect other parts.” The A is “incredible,” he says, “highly reliable, but it’s also mechanical. They’re 50 years old and there’s a lot of parts that have been in these machines since day one.” There are no plans to put in new ones. They are “going to last 100 years. They’re going to go beyond my lifetime,” Moser swears. “They’ve been through five generations of mechanics–a mechanic lasts about 10 years. I’ve seen a lot of guys come and go. “The machines have been the constant.” ❖

What’s your story? Email us at info@BowlingIndustry.com and let’s talk. 18

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February 2010

COVER STORY

Her name is

Lisa Ciniello, but she’s

a lot

more than ‘Mrs. Pat .’ COVER AND COVER STORY PHOTOGRAPHY BY VANESSA ROGERS PHOTOGRAPHY

WOMAN’S WORK BY DAWN MORRISON-CARBONE

isa Ciniello is close to her husband, Pat–literally. You’ve heard of Pat Ciniello, president of QubicaAMF Worldwide LLC and owner of six Bowland centers in southwest Florida. You may have seen his name in connection with the International Bowling Museum and Hall of Fame, where he is president and chairman. Lisa, who serves as co-owner of the Bowland centers with Pat and other partners, likewise occupies most of her time with bowling, overseeing business responsibilities that range from writing staff job descriptions to designing the centers’ websites. She is close to her husband, not just because they had been married 25 years in December or because they share a son and a common love of bowling. Lisa’s and Pat’s offices are side by side. “Since we’re only separated by a wall, I can just pop into his office for collaboration on any operational standpoint,” she says. One perk of being so close is that the answers to Lisa’s questions are usually readily available. “On the down side, we don’t always agree. We might take a different approach sometimes, [and] Gary serves as mediator.” She refers to Lisa and Pat

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February 2010

COVER STORY

Lisa at Beacon Bowl, 1981.

Gary Ciniello, Pat’s cousin, who serves as the company’s food and beverage director–and who has an office next to Lisa’s. “Most of the time, Pat entrusts me to handle the day-to-day decisions. He doesn’t interfere or try to micro–manage. If he knows that it’s something I’m passionate about or really important to me, he bends,” she says. “We don’t fight. We know that you’ve just got to pick your battles.” They spend eight hours in the same building, on the same floor. Occasionally they have lunch together, but they’re doing different things. “It’s not like we’re working together or even trying to accomplish the same tasks,” she says, but it is all about bowling. The same can be said for their son Marc, who is 19, in his second year of college, and aspires to take his dad’s job someday, according to Lisa. He began working at the center as soon as he learned to drive. Now, living at home and attending Florida Gulf Coast University, he bowls two nights a week and pursues an internship that has him learning the business from the ground up. “He’s trained with the mechanics, the kitchen and snack bar staff, the bar and front desk. He really liked working with the mechanics,” says his mom. He has a 200+ average and is interested in all aspects of bowling, even down to drilling his own holes 22

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February 2010

in his bowling balls. Bowling must be in the blood. Lisa began bowling as a 7-year-old growing up in Bonita Springs, FL, while her mother worked at Pine Lanes in nearby Naples. When she was 12, Lisa began washing dishes in the center’s restaurant/snack bar, progressing to waitress by the time she was in high school. In the early 1980s, Pat bought the center, which became Beacon Bowl, and acquired five more centers within about a one-hour drive radius, thus giving birth to Bowling Management Associates and the Bowland brand. “If it acts and smells like a chain...,” prompts Lisa. There’s a Nemo’s Sports Café in all the centers and, under Lisa’s direction, everything from the staff shirts down to the marketing materials is consistent throughout. Pat and Lisa began dating a few years after he took over Beacon Bowl, and she left her job there to begin an 11-year stint in banking, taking college courses and working her way up from bank teller to mutual fund/annuities investment sales. After Marc was born, she stayed home for a while but eventually sought an enterprise she could run from home with a baby in tow. She got hooked on embroidery, producing the Bowland staff shirts in addition to working for other clients. Once Marc started school, she asked Pat to give her a fulltime job in bowling. For a short period, she served as director of operations for the six centers, but when Pat got involved with Qubica and the demands on his time became greater, Lisa scaled back to be more available for their son. She and Pat worked Bowl Expo conventions together, demonstrating to proprietors how Qubica software systems could track daily revenues into the center and their accrual on the bottom line. Lisa’s banking experience came in handy. These days, Lisa’s attention is focused mostly on the centers’ human resources. “I’m on the phone with the managers making sure the hiring is done right.” In a typical day, she might have to deal with anything from customer service issues to staff disciplinary actions, safety concerns to dress codes. She oversees payroll, schedules, quarterly evaluations, benefits, and compliance to code for the staff of 185 (230 before the economic downturn). She also banks the prize money for leagues and manages the marketing campaigns. She produces fliers and coordinates email blasts on everything from Bowland’s NFL promotions to free Halloween bowling passes, as well as overseeing the website–which includes recognition of employees–and the printing of menus for Nemo’s. She’s happy not to be stuck crunching numbers all day. “I need an outlet for my artistic side,” she says. Lisa is quick to add that her role is just one piece in the company pie. She works closely with the food and beverage director, the marketing director, and the director of operations. While she’s keeping tabs on the employees’ schedules, hours worked, and ultimately the breakdown of the payroll per

COVER STORY also set out an annual budget to help them do a better job of running each center.” She doesn’t have to physically visit each one but rather makes regular conference calls to keep her finger on the pulse of the business.

“ PROBABLY 99% OF OUR TRAVELS HAVE A BOWLING BALL AT THE END OF THE TUNNEL.”

Dating Pat in 1983.

department, she’s also looking at revenue on actual bowling lineage and lounge receipts and costs associated with maintenance and marketing. “I keep track of revenues on a weekly basis and communicate them to the managers so they can stay on top of the facts. I

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February 2010

There are live video cameras in the centers “to help make day-to-day decisions. I can look and see what’s happening in a center and follow up on how well a promotion is doing even if I were sitting on the beach in the Caymans,” she reports. She’s lived her whole life in the community where she has her business, but she still makes a point of being visible there. “It’s important to let the community get to know you.” While Marc was getting his secondary education from a private Catholic school in the area, the Bowland centers were often the site of after-school programs, bowl-a-thons and field trips. They still host fundraising for a school-sponsored eighth-grade mission trip to Costa Rica to build churches, among other things.

COVER STORY Community focus is significant in the Ciniello business strategy but family figures most prominently in their lifestyle. Marc never had a babysitter growing up because Pat’s and Lisa’s parents were so involved in the family, always joining them for outings and activities, and pitching in to help, says Lisa. Her mother still works as a bookkeeper for Bowling Management Associates, and, of course, other extended family members are employed in the centers. As Marc grew older, he spent more time at the bowling center. “We have a large family, and there’s always somebody to do something with. We all bowl.” The biggest advantage of the Ciniellos’ business partnership is being their own boss, says Lisa. That and the flexibility which that provides, like being able to take work home when they need to. And when life or work gets too demanding, the family team is ready to lend a hand–working together, they keep the game balls in play on both courts. In her role as bowling industry wife, Lisa says that wives are often overlooked in their support of spouse and sport. “The wives are usually working equally hard at home, holding down the fort, and it’s their efforts that allow their husbands to be so involved and do so much for the industry, serving on committees and such. BPAA wives are working their tails off at home,” she says. “They are their husband’s right-hand person. They’re equally involved in bowling, because it isn’t just

Wedding in 1984.

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February 2010

COVER STORY a job, it’s a life,” she adds. Most industry spouses seem to enjoy the opportunities to get together often, as at conventions. “It’s like being part of one big family. Probably 99% of our travels have a bowling ball

“ I CAN SEE WHAT’ S HAPPENING IN A CENTER EVEN IF I WERE SITTING ON THE BEACH IN THE CAYMANS”

Photo op with son Marc, 19. He liked working with the mechanics.

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February 2010

at the end of the tunnel, and that’s really okay.” The events are usually held in a nice location, and the social gatherings offer an opportunity to “sit and swap stories while the husbands share numbers and business figures.” Lisa Ciniello thinks that someday she may find herself more active on bowling industry committees. She has passion for the sport and talent and experience to share with others in the business. But for the time being, she’s content in her role as bowling spouse and co-owner of the Bowland centers, and she knows that a woman’s work is never done. ❖

PROFILE

SUNNY

SIDE UP The chef even has a way with dishes he doesn’t like.

ou can go out to dinner and be served a plate where everything is so carefully arranged that actually eating the food seems to have been somebody’s after-thought. Clearly there is art here. In the trade, it’s called fine dining. Casual dining is toward the other end of a spectrum, and chef Mike Finkle makes no bones about where he stands at the moment. In casual dining, where “you’re basically thinking about flavors.” Actually, Finkle presides over two restaurants, both at Palmyra Bowling in Palmyra, PA. Sinkhole Saloon seats about 90. A member of the owning Eiserman family suggested the name because Route 422 out front has had subsidence from time to time. The Deck is a patio seating 110 plus 20 at the bar. It did good business this past summer, its maiden season. This gig is Finkle’s first turn as a head chef, although at 26 he’s already helmed kitchens in a couple of bars. He’s worked at pizza shops and the 4-diamond Hotel Hershey in the town

of the same name, 20 minutes away, where the chocolatier is located. He joined the staff at a Ruby Tuesday and worked as sous (assistant) chef at a local eatery, The Barbors. This work history does not bespeak flightiness. If you want to learn, “you’ve got to bounce around,” he says. Before all this, he watched a lot of Food Network as a kid, cooked for his parents on holidays (with the assistance of his sister), and spent most of his junior year in high school at the training restaurant at a local community college. He was working at a nearby place called Blue Bird Inn when bowling center owner Doug Eiserman was looking for somebody to do the cooking. Eiserman had a good friend of 20 years standing who was assistant manager at the Blue Bird. She told Eiserman, “I have a kid here who wants to have a place of his own. I think he’s very good. He’s number two here, with no chance of moving to number one.” In the interview, conducted by Eiserman’s daughter Christine, Finkle said, “I’ll do whatever it takes as long as

PHOTOS BY D. CRAIG FLORY

PROFILE I can get a restaurant of my own,” an intensity and focus that helped land him the job a little more than a year ago. The young chef’s territory includes the menu, where he’s made quite a few changes, the training, recipes, prep lists, ordering, and the cooks on the line. The toughest part of the job is the multi-tasking, he tells you–cooking while he thinks of ways to solve other problems, like scheduling. “All cooks are partial to certain things,” notes Finkle, who likes working with Southwestern flavors, as in a crawfish pasta or a salad dressing he’s concocted, and creating soups and sauces. He makes “a really good chili,” he claims, and that’s the way it sounds: beef cubes (instead of ground beef), three beans, and beer. He says he’ll eat anything. At least, he’ll do it once for the sake of his menu, but knows “that’s one thing you have to watch and try to balance. You can’t be too ‘into’ your own flavors. I’ll make stuff I don’t really like and it’ll sell because other people like it.” Finkle’s talk is heavily seasoned on the business side. “We move a lot of ribs,” he observes, in company with pulled pork sandwiches, grilled salmon salad, and blackened salmon with roasted corn and black bean salsa. “All this is not counting wings. That crushes everything

Preparing blackened salmon with roasted corn and black bean salsa The Salsa 2 cans black beans, rinsed 2 cups frozen sweet corn 1/2 red onion, small diced 2 Roma tomatoes, small diced 1/2 cup chopped cilantro (fresh) 1 tablespoon chili powder 1 teaspoon cumin Juice of 2 limes Salt and pepper to taste Roast corn until brown. Combine all ingredients, season with salt and pepper to taste. Before serving, refrigerate for one hour to let flavors marry. Store in refrigerator; keeps 4-5 days. The salsa is used in chicken quesadillas, taco salad, vegetarian burrito, sloppy nachos, Southwest chicken salad, and buffalo chicken wrap.

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PROFILE

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February 2010

PROFILE we do. We sell tons of wings, [even] in the bowling center. People eating wings and trying to bowl–but they do sell.” In all 12 available flavors. He’ll serve up to 175 hungry folks on weekdays and around 300 on a weekend day. The menu runs between 35 and 50 items, but the number isn’t a tip-off to the amount of work for the kitchen staff, he will tell you. “It’s the number of items you’re working with. You can cross-utilize something five or six different ways and it’s not any more stressful on the cook.” Case in point: mangoes are used in four or five dishes. Freshening up the menu after he started, Finkle added entrees, pasta and rice. He upgraded some sourced items and began running specials. “Central Pennsylvania is a conservative area–a lot of people who like more basic food,” he reports. “There’s a couple of fine dining restaurants around here that do okay but other than in Hershey, because of the tourism, it’s kind of hard to do real highend food. You can do it and I’ve done it, but it’s hard to get a business thriving off that in this area.” Inevitably, he winds up experimenting with the menu. He relies on his experience. He goes out to other restaurants. He grew up in the area and knows what his friends’ families ate. He’s worked in other restaurants and knows what sold there.

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February 2010

All this gives him an eyeball estimate. “To be honest, I’m not 100% positive of all the changes we’re making yet,” he confesses. “A prime rib sandwich is selling really well out on The Deck; we have a grilled mahi out there that [is] selling really well. So we’ll bring those inside and switch some things up.” He runs specials to introduce new items and to improve his batting average, he’ll enlist his new computer system, which gives him a printout of the number sold of every item for the past two months. But in the end, “it’s all trial and error,” he says. Finkle would eventually like to move where he could go over the top, as the Palmyra locals might think. “Fine dining is a lot more involved, a lot more particular. It’s cleaner. The plates have to look perfect. You want to use different colors, not just different flavors.” Maybe he will even go back to culinary school someday. “But to be honest with you, I’m just focusing on this right now.” The customers are too, and smacking their lips. ❖

What are your signature dishes? Let us know at www.BowlingIndustry.com.

PROFILE

Fitter T than you think

he next time somebody tells you bowling is for people with beer guts, tell them about Kiyoji Tanaka. He bowls 15 games in two hours. Fifteen- or 16-pound ball. Full-size lanes. Regular tenpin games. If he really puts the speed on and is striking well and the pinsetters are cooperating, he can rack up 16. He does use two lanes. He also bowls with either hand, and either way his scores are pretty good. In the latest returns, he reports 100 right-hand games in competition (16-pound ball) averaged 211. He scored 200 or better in 76% of those games, with a range of 148 to 278. As a lefty, 100 games in practice and competition (15-pound ball) returned an average 195 (43% were 200 or higher, ranging 142-267). Speaking of scores, his single-game highest with the right hand is 300, 290 with the left. “Higher scores seem to be observed on the second, third and BOWLING AN INNOVATION fourth games, due perhaps to the condensed practice,” Tanaka IN MEMBERSHIP GYMS? says about his right-hand record. His scores seem to be higher on WELL, CONSIDER THE CASE games 4, 5 and 6 when he bowls left, “due to time-consuming effect for adjusting [to] lane conditions.” OF KIYOJI TANAKA. If this all seems a bit much even for a fanatic about the game, Tanaka’s interest is professional as well as personal. He is a PhD at Tsukuba Health Fitness Research Institute in Tsukuba, Japan. His main research interest

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February 2010

PROFILE

Tanaka’s institute is affiliated with the University of Tsukuba, where he teaches undergraduate and graduate courses with a sports (and not only bowling) spin. Some of his subjects are health and fitness promotion, sports for the active aging, health management, measurement and evaluation in health and fitness, and sports medicine. Most of his students who take a PhD go on to work at universities or national organizations. As his bowling record hints, Tanaka puts his ball where his mouth is, so to speak. He plays baseball, tennis and golf (where he is right-handed, giving him much higher bone mineral density and bone mass for his age in his right arm and left leg, he says). His grip strength in the right hand (60-64 pounds) and the left (56-60) have been almost steady for the past 10 years. An overall index of his health computed from 10 variables including physical

is the development of health and fitness programs for patients with chronic diseases and frail elderly. He also works on treatment for obesity. In case it makes you feel better about your own game, Tanaka does not throw eight games an hour and average above 200 out of the blue. He is a regular bowler (“my number–one hobby”). He keeps after it. And he dreams about Guinness: two YES, TWO PERFECT GAMES ON perfect games on the same day, one rightTHE SAME DAY, ONE RIGHThanded and one left-handed. “But I am an exercise scientist as well,” he HANDED AND ONE LEFT-HANDwill tell you. “So I try to analyze how bowling ED, WOULD MAKE GUINNESS. is effective for bone, muscle, metabolism and fitness and metabolic syndrome risk quality of life. I learned aerobic bowling could be factors shows that he is 36 years old. effective for improving cardiovascular fitness and He is 57 years old. improving metabolic syndrome.” “Bowling is very good for psychoWell, not surprising if you can bowl a game in 7.5 social health–subjective quality of life,” minutes. That’s aerobic, all right. Tanaka says, “as a game–recreational fun play–and may be beneficial to our health such as bone mass, muscle mass, energy metabolism, cardio-respiratory fitness, anti-metabolic syndrome.” The next time someone tells you bowling is for “beer bellies,” see if they’d like to beat Kiyoji Tanaka’s 15 games in two hours. ❖

Do your bowlers think of bowling as good exercise? Share your thoughts at www.BowlingIndustry.com. 34

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February 2010

SHOWCASE FACEBOOK FOR BOWLING

EVENT MANAGER

eBowl.biz has added Facebook ads to their Facebook for Bowling service. Targeted ads reaching thousands of Facebook users within 10 miles of every center in the country are now available. Contact Carey Tosello at 877-326-9599 or visit www.BowlingWebDoctor. com.

Brunswick introduces Event Manager, the first special event software designed specifically for the bowling industry to include more features and automatic integration with your reservation and management systems. Brunswick Event Manager will help you streamline the event management process and create a more consistent customer experience to drive increased customer satisfaction and center profitability. For more information, contact your Brunswick representative, call 800-YES-BOWL or 231-725-4966.

CARD SWIPER

LIFT ROD COVERS

ON-LANE ADVERTISING

MINI-BALL BOWLING

ENERGY MANAGEMENT

LED LIGHTS

New from Embed, Color-Glo HD features a full-color 3” widescreen display, more advanced Color-Glo lighting and effects, auto-orientation for variable mounting options, a dual-head mag reader so guests can pre-select paper or electronic tickets. All this in a small-footprint, easy-to-install package. For more information, call 856-2221811 or visit www.embedcard.com.

A fresh breeze from Switch Bowling–as in “it’s a breeze” to turn your Switch scoring system into a powerful on-lane advertising medium. Just take your digital photos of flyers, signage, personal messages to your bowlers, whatever. Then upload them to your monitors using the Switch terminal. That’s how the new Santa Clarita Lanes in Santa Clarita, CA did it and wowed their bowlers and themselves. For more information, call James Borin, 972-679-4824 or email james@switchbowling.com.

A hard-wired energy management system from greenrevolution reduces the number of kilowatts you draw from your electrical provider by storing excess energy that you pay for but don’t use, then releasing it back into your center when you can use it, giving you 100% use of the energy you pay for. Reduces overall electricity consumption, with ROI in one year (industry average). Installed with no interruption to daily business. For more information, call 800-655-1033 or email startthegreenrevolution@gmail.com. 36

IBI January 2010

From Lifelong International Bowling, Inc. and Bowling Products.com, patented Rocket Rails for Brunswick A2s and A2 conversions are the easiest-toinstall lift rod covers in the industry. Designed to self-center as the ball goes up, they stay aligned. Special hybrid material repels oil and has the grip of rubber with the longevity of urethane. For more information, visit http://www.bowlingproducts.com/en/products/rrbruns.htm.

Highway 66, a scaled-down version of traditional tenpin bowling from QubicaAMF, has been installed on MSC Cruises’ new flagship, MSC Spendida. The lanes are part of the sports bar, which has become one of the most popular areas of the ship. Highway 66 is space adaptable, and can be set up to accept coins, bills and debit cards, and to award tickets. For further information, contact a local QubicaAMF representative.

New general purpose indoor/outdoor LED lights from Industrial Lighting replace inefficient incandescent, flourescent or metal halide lights. Super-long life saves 80-93% on energy bills. Produce no UV or infrared, contain no hazardous materials, and reduce CO2 emissions. Eliminate maintenance, replacement lamps and ballasts. For more information, call 800-875-9006.

DATEBOOK

FEBRUARY 8-9 Kansas State BPA meeting Ramada Inn, Salina. Mary Thurber, 913-638-1817. 10 Washington State BPA Mid-Winter Meeting Courtyard by Marriott, Tukwila, WA. Greg Olsen, 800-736-BOWL or greg@wsbpa.org. 10 California Legislative Bowling Party Country Club Lanes, Sacramento. Sandi Thompson, 925-485-1855 or sandit@norcalbowling.com. 18 9 a.m. PT, 11 CT, Noon ET Free IBI Webinar: “The Next 12 Months.” Presentations, roundtable, idea

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February 2010

share with Don Drooker, Chuck Lande, Ken Paton, Mark Voight Register at www.BowlingIndustry.com. Information at 818-789-2695.

MARCH 17-20 B.E.R.–Bowling Event Rimini Expo Centre, Rimini, Italy. www.bowlingeventremini.it. 24-25 Bowling Centers Association of Ohio spring seminar and meeting Embassy Suites, Columbus. Pat Marazzi, 937-433-8363 or pat@bowlohio.com.

APRIL 6 Illinois State BPA board meeting Marriott Hotel and Conference Center, Bloomington-Normal. Bill Duff, 847-982-1305 or

billduff@bowlillinois.com.

JUNE 27-July 1 Bowl Expo Las Vegas Hilton, Las Vegas. 888-649-5585 or www.bpaa.com.

OCTOBER 11-15 East Coast Bowling Centers Convention Trump Taj Mahal, Atlantic City, NJ. BPAA, 888-649-5586. IBI is the official magazine of ECBCC.

NOVEMBER 13-20 IBI Eastern Caribbean Industry Cruise Sailing from Ft. Lauderdale, FL. Scott Frager or Victoria Tahmizian, 818-789-2695.

CLASSIFIEDS

SERVICE CALLS WORLDWIDE • PRE-SHIPS • WE SELL EQUIPMENT FOR SALE AMERICAN-MADE PINSETTER PARTS – HIGHEST QUALITY. Visit us on the web at www.ebnservices.com or call toll free (888) 435-6289. USED BRUNSWICK PARTS, A2 parts and assemblies. Large Inventory. www.usedpinsetterparts.com.

AS80/90 • BOARD REPAIR • Frameworx NEW KEYPADS • FRONT DESK LCD MONITORS

Michael P. Davies (321) 254-7849

291 Sandy Run, Melbourne, FL 32940 on the web: bowlingscorer.com email: mike@bowlingscorer.com

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February 2010

CLASSIFIEDS EQUIPMENT FOR SALE Qubica AMF TMS Synthetic Lane System (8 lanes) w/ Glow Highway pattern & Conqueror Scoring System. Contact Mario Valadez at mvaladez@ipcconroe.com. NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply. 800-2556436 or jayhawkbowling.com. Pinsetter Parts New from ALL major manufacturers. HUGE IN STOCK inventory. USED Brunswick Scoring parts, AS90 cameras, processors, lane cables, monitors, and PC boards. Order online @ 888SBIBOWL.com or (888) 724-2695. The Mechanics Choice! USED SCORING MONITORS …call for details (248) 375-2751. AMF scoring packages with or without LCDs. (712) 253-8730; www.complete-bowling.com. AccuScore Plus low boys – 16 lanes with AccuDesk. Will split. (712) 2538730; www.complete-bowling.com. AMF package complete: 8 lanes, 8270s & AccuScore Plus. (641) 414-1542. 24-lane Brunswick A-2 package. Automatic overhead scoring. Brunswick 2000 returns; wood approaches. In operation through 2003 season. Available immediately. Make offer. (906) 786-1600. Ask for Denis. Buy or Sell @ www.bowlingyardsale.com; one-stop shopping for bowling equipment — from lane packages to dust mops!

EQUIPMENT WANTED LANE MACHINES WANTED. We will purchase your KEGEL-built machine, any age or condition. Phone (608) 764-1464.

SELL IT FAST IN IBI

818-789-2695 40

IBI

February 2010

CLASSIFIEDS CENTERS FOR SALE

CENTERS FOR SALE

EASTERN NORTH DAKOTA: 6-lane Brunswick center, bar & grill, drive-thru liquor store in small college town. Also, 3 apartment buildings with 40 units, good rental history. Call (701) 330-7757 or (701) 430-1490. 16-lane center in Southern Colorado mountains. Great condition. 18,000 s/f building w/ restaurant & lounge. Paved parking 100 + vehicles. Established leagues & tournaments. $950,000 or make offer. Kipp (719) 852-0155. UPSTATE NEW YORK: 8-lane center/ commercial building built in 1992. Synthetic lanes, new automatic scoring, kitchen and room to expand! Reduced to sell @ $375,000. Call (315) 376-3611. WESTERN COLORADO: 12-lane Brunswick center with A-2s, wood lanes with synthetic overlay, 11,000 s/f building on 1+ acre. Business, equipment & real estate $740,000. Possible owner finance. (970) 625-0680.

WWW.BOWLINGDIGITAL.COM

WISCONSIN: Well-established, 4-lane center w/ auto-scoring & up-dated bar. Good condition. $210,000. Possible home for sale for new owner behind business. Shelley Finnessy, Coldwell Banker Brenizer (715) 829-5230; email: realestate@cvol.net.

SOUTHERN NEVADA: 8-lane center. Only center in town of 15,000. 30 minutes from Las Vegas. AMF 82-70s, newer Twelve Strike scoring. R/E leased. Will consider lease/option with qualified person. REDUCED TO $175,000. Call Steve @ (702) 293-2368; email ljjaa1414@yahoo.com.

CENTRAL NEW YORK: 12-lane center on 2.2 acres w/ attached 3-bedroom apartment. 20 years old in A-1 condition! 82-70 equipment. Wood lanes. Original owner. Call Gary (315) 245-1577.

CENTRAL WISCONSIN: 12 lanes, auto scoring, Anvilane synthetics, 82-70s. Great food sales. Yearly tournament. Attached, large 3 bedroom apartment w/ fireplace. $550K. (715) 223-8230.

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February 2010

CLASSIFIEDS CENTERS FOR SALE SOUTHERN INDIANA (close to Indianapolis): 18-lane Brunswick center with lounge, liquor license & movie theater on 4+ acres. Turnkey business. Owner retiring. Great investment! (765) 349-1312.

LOCKER KEYS FAST! •Keys & Combo Locks for all Types of Lockers.

SOUTHWEST KANSAS: well-maintained 8-lane center, A-2s, full-service restaurant. Includes business and real estate. Nice, smaller community. Owner retiring. $212,000. Leave message (620) 3975828.

•One week turnaround on most orders. •New locks All types •Used locks 1/2 price of new

CENTRAL IDAHO: 8-lane center and restaurant in central Idaho mountains. Small town. Only center within 60-mile radius. Brunswick A-2 machines; Anvilane lane beds; automatic scoring. (208) 879-4448.

All keys done by code #. No keys necessary.

FAX YOUR ORDER TO US AT:

530-432-2933

CALL TOLL FREE 1-800-700-4KEY INTʼL 530-432-1027 Orange County Security Consultants

Southern Colorado: 8-lane center includes land & all equipment. New Twelve Strike scoring, lane laminate, excellent condition. Family owned 45 years. Retiring. Contact Ron or Fred (719) 738-1077. WISCONSIN: Exceptional Investment Opportunity. Mayville center with full bar & food, pool tables & game room. Apartment & storage area. Fred Kaping, First Weber Group (920) 210-8245.

10285 Ironclad Road, Rough & Ready, CA 95975

WWW.BOWLINGDIGITAL.COM

MINNESOTA: AMF 12-lane center in college town of Crookston w/ full bar, auto scoring. Totally remodeled 2005. Additional property for expansion. Possible contract for deed. Call Steve (218) 759-0037. SE WISCONSIN: 12-lane Brunswick center including building, real estate & 7 acres. Raised dance floor, grill, pro shop, arcade, tanning room and more. Reasonably priced. Owner retiring. (920) 398-8023. NORTHERN CALIFORNIA: 16-lane center w/ synthetic lanes, 82-70s, 19,000 s/f building w/ lots of parking. Newly remodeled bar & large kitchen. Owner retiring. (530) 598-2133. WESTERN NORTH CAROLINA: One of the top five places to move! Remodeled 32lane center. Good numbers. $3.9 gets it all. Fax qualified inquiries to (828) 253-0362. NORTHERN CALIFORNIA MOUNTAINS (Resort area): 15,000 s/f, 8-lane state-ofthe-art Brunswick center. Includes golf machine, billiards & two additional expansion spaces + historic bar. OWC. Arlie Holland, Coldwell Banker (530) 596-3303.

IBI

February 2010

CLASSIFIEDS CENTERS FOR SALE

NE NEVADA: New 2001. 16 lanes, 19,200 square feet, 1.68 acres paved, sound & lighting, lounge w/ gaming, arcade, full service snack bar & pro shop. Call (775) 934-1539. UPSTATE NEW YORK: State-of-the-art 16-lane center with 82-70s in college town. 3.5 acres prime commercial. Call Bob (585) 243-1760. WESTERN IOWA. Lucrative, modern family entertainment center. Sports bar, restaurant, bowling, pro shop. Karaoke, DJ, live music. Active leagues. No competition. Lincoln Group (319) 352-0132. PENNSYLVANIA: 20-lane AMF center on 6 acres, 1 acre parking lot, full bar, recently added 13,200 s/f outdoor beach bar, sand volley ball court & entertainment stage. (724) 301-2318. NEW YORK STATE: Thousand Island region. 8-lane Brunswick center w/ cosmic bowling, auto scoring. Established leagues + many improvements. $309,000. Call Jill @ Lori Gervera Real Estate (315) 771-9302. CENTRAL ILLINOIS: 8-lane center with AMF 82-70s, full service restaurant, pro shop. Plus pool tables, Karaoke machine, DJ system. PRICED TO SELL. Includes RE. (217) 351-5152 or toms-uvl@sbcglobal.net. SOUTHWESTERN WYOMING: 12 lanes + café & lounge, 2 acres w/ 5 bedroom home. Full liquor & fireworks licenses. Outside Salt Lake City area. Dennis @ Uinta Realty, Inc. (888) 804-4805 or uintarlt@allwest.net. GEORGIA: busy 32-lane center, real estate included. Great location in one of fastest growing counties in metro Atlanta. 5 years new with all the amenities. Excellent numbers. Call (770) 356-8751.

BUY

AMF • BRUNSWICK EQUIPMENT COMPLETE PACKAGES WORLDʼS LARGEST NEW – USED SPARE PARTS INVENTORY

SEL L

Danny & Daryl Tucker Tucker Bowling Equipment Co. 609 N.E. 3rd St. Tulia, Texas 79088 Call (806) 995-4018 Fax (806) 995-4767

Bowling Parts, Inc. P.O. Box 801 Tulia, Texas 79088 Call (806) 995-3635 Email - bpitx@texasonline.net

www.bowlingpartsandequipment.com AMF and some BRUNSWICK PC board repair/exchange. 6-month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@earthlink.net Visit us on the WEB! http://home.earthlink.net/~wb8yjf/

MINIATURE GOLF COURSES Indoor/Outdoor. Immediate Installation. $5,900.00 & up. 2021 Bridge Street Jessup, PA 18434 570-489-8623 www.minigolfinc.com

PROPRIETORS WITH AMF 82-70 S.S. & M.P. MACHINES Save $$ on Chassis & P.C. Board Exchange & Repair! A reasonable alternative for Chassis and P.C. Board Exchanges MIKE BARRETT Call for Price List

Tel: (714) 871-7843 • Fax: (714) 522-0576 IBI

February 2010

CLASSIFIEDS

I would not have secured this good of a loan without Ken. Larry Schmittou Western Bowl Hoinke Tournament Cincinnati, OH

CENTERS FOR SALE SW WISCONSIN: 10 lanes, new automatic scoring/sound. Bar/grill. Great leagues, local tournaments, excellent pinsetters. Supportive community. 2 acres off main highway. $299,995. (608) 341-9056. NW KANSAS: 12-lane center, AS-80s, Lane Shield, snack bar, pro shop, game & pool rooms. See pics and info @ www.visitcolby.com or contact Charles (785) 443-3477.

The leading source for real estate loans with low down payments

Ken Paton (503) 645-5630 www.kenpaton.com kpaton@kenpaton.com

MANAGER WANTED MANAGER/LEAGUE COORDINATOR: Experienced in league development & all facets of center activity. Email resume to: bowling123@live.com. MANAGEMENT POSITIONS: Large Midwest chain looking for energetic people who like to smile to join our team. Strong customer service background required. Positions available NOW!! Great benefits & compensation. Apply w/ resume to Box 501, Fax (818) 789-2812 or info@bowlingindustry.com. Chain looking for a manager with experience in league formation & special events in central U.S. area. Respond w/ resume to Box 505 @ info@bowlingindustry.com or fax (818) 789-2812.

MECHANIC WANTED AMF 82-70 MECHANIC: Head mechanic for 24-lane center in Midwest area. (319) 310-8100.

POSITION WANTED

For FLORIDA CENTERS Call DAVID DRISCOLL & ASSOCIATES 1-800-444-BOWL P.O. Box 189 Howey-in-the-Hills, FL 34737 AN AFFILIATE OF SANDY HANSELL & ASSOCIATES 44

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February 2010

Brunswick “A” mechanic, 12+ years experience, AS-80/AS-90 scoring system expertise. Former owner/GM. Willing to relocate. Contact me at (308) 380-8594.

TRAINING COURSE BRUNSWICK PINSETTER TRAINING COURSE – Colorado Springs, Colorado. 14-day sessions including hotel accommodations. RMGPinsetter@gmail.com; myspace – rmgpinsetter.com; (719) 432-5052 or (719) 671-7167. Fax (866) 353-5010.

CLASSIFIEDS SERVICES AVAILABLE SELLING A CENTER? RC Consulting Partners can save you time, stress, and money. We are not brokers. (616) 374-5651. www.sell104.com Drill Bit Sharpening and Measuring Ball Repair. Jayhawk Bowling Supply. 800255-6436 or Jayhawkbowling.com. AMF scoring component repair. (712) 253-8730. KEN’S BOWLING EQUIPMENT – AMF scoring, pin decks, masking units & Brunswick power lifts. (641) 414-1542.

INSURANCE SERVICES BOWLING CENTER INSURANCE.COM. Helping you is what we do best! Property; Liability; Liquor Liability; Workers Comp. Bob Langley (866) 438-3651 x 145; blangley@bbsouthcarolina.com. Insuring Bowling Centers for over 30 years. Ohio, Illinois & Michigan: Property & Liability, Liquor Liabiity, Workers Compensation, Health & Personal Insurance. Call Scott Bennet (248) 4080200, Scott@Bowl-mail.com; Mark Dantzer CIC (888) 343-2667, Mark@DieboldInsurance.com; or Kevin Elliott.

SELL IT FAST IN IBI

818-789-2695 IBI

February 2010

REMEMBER WHEN

1971

ell, we like Post cereals, or at least a recent sire of one of our staffers does. So we were contemplating a free game of bowling when we noticed two things. The participating centers were all in Nebraska or North or South Dakota in this regional ad in an issue of Life. And the promotion expired 38 years ago. Bowling was on the decline from its height of the early 1960s, with 4,047,596 card-carrying ABC members and 3,184,711 bowlers in WIBC. But ABC/WIBC still certified 143,630 lanes in 9,257 centers for the 1971-â&#x20AC;&#x2122;72 season. BPAA had 60,523 lanes in 3,040 centers. â?&#x2013;