Open P la y
Birthday Parties
Company Outings
Data Entry
Monthly Email
M e rc h a n t C OU P ON Program
BMA Marketing 888-234-0180
An introduction BMA Marketing assists small businesses, with a focus on bowling centers, nationwide. Why we get hired Our specialty is filling empty lanes with New Bowlers, Company Outings and Birthday Parties by placing 120,000 coupons across 24 high-traffic merchants like McDonald's. We multiply our clients' marketing dollars 3 to10 times. Your closest prospects will see the coupons for 3+ months. TV, newspapers and online ads can be too broad and only last days. Our remarkable difference Unlike our competitors or in-center marketing efforts, we focus only on high-traffic merchants and our program includes ongoing merchant contact, local press release, call tracking, coupon data-entry and monthly email follow-up to your coupon users...at about half the cost. Results Today our typical Merchant Coupon Program results are... - $12,000 from 1,200 visitors who spend $10 each on shoes, paid games and F&B - 240 email list adds - 20+ additional birthday party sales - 3+ Company Outing sales - an ROI of 6 times on your marketing spend Here's what are our centers are reporting.... Center Rainbow Lanes Classic Lanes Emerson Lanes Wayne Lanes Oasis Lanes Boston Bowl Richmond 40 Bowl West Park Lanes The Sports Arena Hi-Way Lanes Rebelanes Northern Lanes
State
Lanes
NC MI WV VA MO MA IN MO ME IN MS MI
32 32 46 12 26 44 40 24 20 24 22 24
Program Coupons Avg. spend Length Redeemed 365 days 3,228 $7.00 99 days 720 $10.00 84 days 1,361 $10.00 111 days 981 $10.00 113 days 1,071 $10.00 111 days 2,104 $8.96 128 days 919 $7.00 133 days 1,669 $7.00 172 days 918 $15.00 113 days 1,377 $9.00 92 days 14,800 $9.38 129 days 1,707 $8.00
Sales $22,596.00 $7,200.00 $13,610.00 $9,810.00 $10,710.00 $18,851.84 $6,433.00 $11,683.00 $13,770.00 $12,393.00 $138,824.00 $13,656.00
ROI * 976.91% 311.28% 588.41% 424.12% 463.04% 815.04% 278.12% 505.25% 595.33% 535.80% 6001.90% 590.40%
* Does not include birthday Party sales or Company outing sales
References My client centers will confirm that our Outside Sales process works. Here are a few... (636) 584-8999 (207) 848-2695 (253) 845-9166 (919) 553-4386 (304) 485-7406 (248) 852-9100 (573) 334-1047
James Cooper Len Cole Chuck Linn Pondra Byrd John Fazio Jim Selke Darryl James
Oasis Lanes The Sports Arena Daffodil Bowl Rainbow Lanes Emerson Lanes Classic Lanes West Park Lanes
Union, MO Bangor, ME Puyallup, WA Clayton, NC Parkersburg, WV Rochester Hills, MI Cape Girardeau, MO
Online videos Get up to speed in just a few minutes by watching our online videos‌
Overview MCP.BMAmkt.com
Interview - Emerson Lanes MCPiv.BMAmkt.com
Interview - The Sports Arena MCPiv.BMAmkt.com
Call for a no-cost Market Test Please call me with your questions and to request a no-cost Market Test.
Thanks and talk soon,
Chris
888-234-0180
Chris Swanson
BMA Marketing
Wolcott CT
www.bmamkt.com
Merchant COUPON Program Drives in NEW BOWLERS & CASH
Data entry included Send us your coupons
Monthly follow-up email coupons
On otherwise empty lanes
Build a hot list of new bowlers
Increase visit frequency
Let BMA do the work…we create 24 local, high-image high-traffic retail merchant partners (ex: McDonald's, Dunkin Donuts, grocery stores, etc.) who each present 5,000 coupons (120,000 total) to their customers. We manage printing, delivery, merchant follow-up (every 30 days), coupon data entry and can send follow-up email coupons for a year.
● Can generate $12,000 from shoes, paid games and F&B in 90 days. ● FILL LEAGUE HOLES from 1,200 coupon users.
● You can't buy MCDONALD'S counter ads, but as their partner they INVITE YOU to provide coupons. ● OUTSIDE SALES promote Open Play, Company Outings and Birthday Parties
● Compliment your online efforts like Facebook, Texting, Groupon, etc. with REAL paper coupons that new customer prospects can SEE, TOUCH, TAKE and REDEEM for 3+ MONTHS. ● Need DATA ENTRY help? Send us the coupons and we’ll create a New Bowler HOT LIST for you to FILL LEAGUES and grow your email list. INCLUDED.
● PRESS RELEASE sent locally. INCLUDED.
● Need EMAIL MARKETING? Turn one visit into many. We can handle sending monthly FOLLOW-UP EMAIL COUPONS to your existing and newly collected email addresses. INCLUDED.
Coupon sample, front
Coupon sample, back
● CALL TRACKING measures how many calls your coupons generate. INCLUDED
7 FREE!
BOWL a
GAME
(Your custom restrictions) Limit 1 per person/day during Open bowling. Shoe rental not included. No cash value. Not valid with group bookings or special events. Exp Dec 15
Please complete to redeem coupon (no script please)
Courtesy of…
Name
___________________________________
Address
___________________________________
City ST Zip
___________________________________
Cell phone
__________________ DOB ____________
___________________________________
McDonald’s 101 Main St City, ST 98765 (555) 222-1234
Your Center Name
Yes No
Do you bowl in a league? ………… If NO, would you like to? ….……
Yes No
Your Street Address City, ST YourWebSite.com
Please check one .................................
Male Female
(888) 888-8888
May we send free & discount offers?.....
Yes No
Save 10% on a Birthday Party or Company Outing!
PG
Sh
Day
Time
Rep
customize with your offer and restrictions BM A Marketing Wolcott, CT www.BMAmkt.com MCP@bmamkt.com Page 1 of 2…
Merchant COUPON Program Page 2 of 2
RETURN ON INVESTMENT… 90 day ROI? Average coupon visits are around 1,200. Typical visit count ranges from 600 to 2,400. Average coupon users spend $10 on shoe rental, paid games, food, drink, arcade, billiards, etc.
$10 spent per visit times 1,200 visits would return $12,000 from New Bowler visits. Plus, centers report 3+ Company Outings and 20+ Birthday Party sales. At $10 per visit it would only take 231 redeemed coupons to cover costs.
PROGRAM COST… Other coupon programs run $4000 with less coupons, no merchant follow-up, no press release, no call tracking, no data entry and no email follow-up Now just $278 down then 3 monthly payments $478, $678, $878
A COMPLETE short-term + long-term MARKETING SERVICE
That's a complete price...locating merchants, customizing coupons, printing, shipping, press release, merchant follow-up, call tracking, data entry (up to 2400 coupons) and 1 year of email coupons...everything. 24 merchants get 5,000 coupons each, a total of 120,000 coupons. Any size center can afford...easy to make money back and justify cost.
NEXT STEP – A FREE MARKET TEST… Let my team… research your market, pull a list of local high-traffic merchants, make some calls and setup five high caliber merchant partners - at no cost to you. If you love the 5 merchants we find and decide to fill-up empty lanes now with New Bowlers, Company Outings and Birthday Parties, I can produce your program quickly and get coupons to your market in about 2 weeks. Call Chris Swanson 888-234-0180 Ext 42 we can create a custom program for you
- Boston Bowl (MA) "Our two Merchant Coupon Programs are going well. So far we have redeemed a total of 1,336 coupons. Each coupon that comes in equates to about $8.96 in revenue." - John Ellis, GM - Rebelanes (MS) "We have received over 14,800 (Merchant Coupon Program) coupons generating sales in excess of $148,000! The average sale is $9.68 per coupon. It made our Summer." - Kevin Hartigan, Owner - Rainbow Lanes (NC) "Update, we are at 3,228 coupons with each generating an average sale of $7 for an ROI of $22,596." - Pondra Byrd, Owner
120k coupons advertise your center
Latest result reports…
ROI.BMAmkt.com Video Overview…
MCP.BMAmkt.com
BM A Marketing Wolcott, CT www.BMAmkt.com MCP@bmamkt.com Page 2 of 2
Client feedback
West Park Lanes (MO) "This has been really good for us…shoe rental is up, bowling is up…and we were able to increase our prices at the same time the program drove in 1,669 new bowlers. We are averaging $7 per visit and are interested in running this program again right after our current coupon set expires." - Darryl James, Manager
Emerson Lanes (WV) "We have just counted our Merchant Coupon Program coupons and as of today (at the 90 day mark), we have received 1361 coupons with the average user spending around $8.50 each visit. In addition to the revenue from shoes, paid games and F&B, we had 39 Birthday Party sales that used the coupon’s 10% OFF offer." - John Fazio, GM
Hi-Way Lanes (IN) "We are running .99 cent bowling along with $3.25 shoes, so we think that the average spend per redeemed coupon from the Merchant Coupon Program is between $7-8 per person. It is a very good promo!" - Tom Funk, Owner
Sports Arena (ME) "The Merchant Coupon Program coupons are rolling in now! The average spend is more like $15-$20 per coupon visit. Looks like it is really working." - Len Cole, Owner
About BMA Chris Swanson Chris is the owner of BMA Marketing, a marketing and sales organization located in Wolcott, CT. BMA Marketing provides small businesses with marketing and sales solutions including the design and daily operation of outbound lead generation and sales pipeline systems. A big believer in leveraging technology, Chris was able to cut the overhead of his company 50% by using hosted software, VOIP phone service, remote agents and outsourcing some parts of production. Chris then applied computerization to his product line to enhance the reliability and profitability of his clients' campaigns. Before purchasing BMA in 2007, Chris spent 12 years with a CT engineering software firm, assisting the organization with their climb from a $3m small business into a $20m industry leader who was acquired by Bentley Systems, the world’s 2nd largest engineering software developer. Chris’ past successes include: Creating sales departments / Deploying enterprise level CRM systems / Managing marketing to client and prospect groups of over 500k / Developing automated messaging technology to allow businesses of any size to deliver one-on-one and one-to-many custom communication to an audience of one or thousands using email, social media, fax and direct mail that enhance and support Sales and Service departments' client interactions.
Ray Tuttle Ray is the founder of BMA Marketing, an organization that since 1990 has provided marketing and sales services to small and medium size businesses. He is an internationally known author, trainer and public speaker and has presented marketing, motivation and sales training seminars for audiences from 20 to 4,000 people. Ray was a founding member and past Director of The New England Telemarketing Association. He has written hundreds of marketing and motivation articles that are published in newspapers and trade magazines nationwide. Ray wrote a monthly sales planner and business development column for the world’s largest bowling industry magazine for 21 years. Ray presently consults part-time.
PRESORT STD AUTO US POSTAGE
BMA Marketing
PAID WOLCOTT CT PERMIT NO.
Client feedback Seneca Bowl (KS) "I am really very impressed with your company's Merchant Coupon Program professionalism. There's not very many people you can deal with anymore that conduct business like you do. It's been fun dealing with you and we will be back." - Derek Frazier, Owner Rebelanes (MS) "We have received over 14,800 Merchant Coupon Program coupons generating sales in excess of $148,000! The average sale is $9.68 per coupon. We find that generally each coupon generates 3 games of bowling (which would be the 1st free and then they pay for 2) and 1 shoe rental sale. This was the most successful thing we have done in years. It was FANTASTIC. The market went nuts. It made our Summer. It was gangbusters here." - Kevin Hartigan, Owner Rainbow Lanes (NC) "We're getting coupons back on a daily basis...so far, about 300 redeemed, in the first 15 days! We have also followed up with the merchants and sent a thank-you letter out today, which included an invitation to a MERCHANT APPRECIATION NIGHT. Thanks, we're pleased with the program and feel that with your follow-up as well as ours...we expect nothing but great things from the program! ‌90 day update, we hit 2,212 Merchant Coupons! ‌180 day update, we hit 3,288 coupons and 17 birthdays for total revenues of $24,716!" - Pondra Byrd, Owner