NEW HORIZONS the guide to selling your home with SG ASSOCIATES
OUR TEAM SUCCESS STORIES OUR STRATEGY 1
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a warm WELCOME
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want to personally thank you for allowing us to share our story with you. As you begin to learn a little more about who we are and what we believe, you will find we are a unique blend of realtors, marketers, and artists setting a new standard for luxury real estate. We recognize that making the decision to sell your home never comes easy. Your home has become a place where memories have been created, holidays celebrated, and stories lived. Buyers are looking to re-create those same memorable experiences. Our innovative marketing gives them a preview, through our cinematic films , interactive websites and engaging social media. People love a great story and we know how to show it
better than anyone else, resulting in higher net proceeds for our clients just like you. Throughout the pages that follow, you’ll get an inside look at the way we work. We believe in being completely transparent with our clients. That’s why we created this book. We invite you to pull back the curtain to see the inner workings of our luxury agency. I think you’ll like what you find. We are widely known as the most innovative agency in our community. However, our hightech approach is balanced with a high-touch commitment to each of our clients. We value service. We value your story. We value you. Best, Sergio Gonzalez SG Associates
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live YOUR
STORY
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table of CONTENTS The Team
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Success Stories
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Our Performance
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Client Reviews
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Custom Branding
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Interactive Websites
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Film Production
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Architectural Photography
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Print Advertising
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Direct Response
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Targeted Emails
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Digital Campaigns
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Public Relations
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Globally Connected
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Commitment To Our Community
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Contact Us
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the TEAM SERGIO GONZALEZ Sergio Gonzalez is a Los Angeles native and experienced real estate broker who heads up the boutique luxury Southern California brokerage firm, SG Associates which specializes in select buyer and seller services in the exclusive Westlake Village, Lake Sherwood, North Ranch and Hidden Valley neighborhoods. Sergio enjoys a stellar reputation for his industry knowledge, as well as his financial expertise, marketing savvy and command of technology that ensure optimal results for his discerning clientele.
GALEN CALLAHAN A Dallas Texas native, Galen began her career selling homes in Malibu and L.A.’s exclusive Westside. With over a decade of experience, Galen holds intimate knowledge of the Westlake Village real estate market, compelling negotiating skills, and a knack for securing deals. The industry and her clients associate Galen’s name with honesty, sincerity and passion.
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BRIDGET JAMES Bridget was raised in New Jersey. After graduating from Stockton College in NJ, she moved to Sherman Oaks. Prior to short sales in the area of pre-foreclosures, she established a foundation as a professional rehab and new construction investor working with sellers, buyers, and investors. Now Bridget is a California licensed real estate Agent and Transaction Coordinator.
MICHELLE SCRUGGS Michelle began her title career in 1993 as a customer service representative, then moved on to a Title Secretary position. Due to her work ethic and infectious enthusiasm she quickly moved up to a Sales Executive in the Conejo Valley. She is committed to her customer’s service success and looks forward to having the opportunity to make a difference for you.
LAUREN WHITEMYER Lauren graduated from Oklahoma State University with a Bachelor of Arts degree in public relations. Lauren has represented fortune 500 companies such as AT&T developing their Online communication campaigns and public relations strategies. She now develops robust campaigns that help develop a strong brand and relationship within our community and beyond.
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success STORIES
3219 CLIFF DRIVE Set on 1.3 acres with 100’ of bluff-top frontage, this one-of-a-kind oceanfront estate provides the coveted Santa Barbara lifestyle along with dramatic, unobstructed ocean and island views. SG Associates sold this stunning home in a record-breaking 8 days for $8,400,000. Our clients were pleased to net $400k over the asking price. The marketing plan included architectural photography, film production, custom branding, interactive website, and an international PR campaign.
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809 CORTE FRONDOSA
3934 CRESTHAVEN
This exquisite 8700+ square foot Spanish Mediterranean-style estate rests on over an acre of lush peaceful grounds in a highly-desired upscale location in prime Camarillo. SG Associates crafted a comprehensive marketing campaign complete with custom branding, video, print, and more.
3934 Cresthaven Drive is nestled in one of the most coveted streets in North Ranch, Westlake Village. This meticulously restored Spanish style home features 5 bedrooms and 4 bathrooms. SG Associates sold 3934 Cresthaven 30 days faster than the market average at $1,375,000.
12 VIA SANTA RAMONA
4261 SCHOLARTREE
12 Via Santa Ramona is situated in one of the most idyllic settings in Rancho Mirage. Palm tree lined streets lead you to one of the most exclusive private gated communities. Our team was proud to sell this gem in 7 Days for $1,125,000 at full list price.
This gorgeous Toscana home sits on a cul-de-sac with over 2550 sq ft of living space. SG Associates sold 4261 Scholartree 40 days faster than the market average for $765,000 at 98% of the list price
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our PERFORMANCE SG ASSOCIATES 80 60
85 65
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80 55
MARKET AVERAGE
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DAYS ON MARKET 65
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2012
2013
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60 34
0 2010
2011
98 96 94
2014 103
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96 95
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98 97 96
97 95
92 2010
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2014
NEWSPAPER 2% SELLER 2% BUILDER 5% AGENT 33%
WEB 43%
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FRIENDS 6% SIGN 9%
“Days on market” measures how long a listing sits on the market. On average, we will sell a home 1.5 times faster than the market.
SALES PRICE AS % OF LIST PRICE The sales price divided by the list price expressed as a percentage. On average, we will sell a home for 3% more than the market.
WHERE BUYERS COME FROM Buyers come from a variety of locations. The leading sources of new buyers are real estate agents, the Web, and property signs.
client REVIEWS DEVINDER SIDHU I highly recommend Sergio Gonzalez. He knows the area and paid close attention to what we were looking for. He works tirelessly and we found him very accommodating and flexible to our rather unpredictable schedule. He is thorough in his work and got things moving expeditiously. He is very professional and courteous and willing to go the extra yard, for instance he visited properties of our interest on his own, when we were not even there.
PAULETTE MOORE
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The amount of time, effort and attention to detail SG Associates put into selling my home was above and beyond any prior experiences I have had with other realtors. From staging, marketing and showings they were there every step of the way. They stayed in communication with me during each phase of the transaction and made me feel comfortable. My home sold within 10 days significantly over asking price. I highly recommend them to anyone who is in the market to buy or sell.
BERTHA MIRANDA
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After trying to sell my home on my own for 6 months and not getting any results, I decided to work with an agent. Once I decided to finally choose a realtor, I knew SG Associates was the perfect fit. Their marketing plan resulted in multiple offers and getting me a higher price than I was trying to get for myself. I would recommend SG Associates to anyone trying to sell their home and getting the highest price.
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custom BRANDING
MARKETING AS UNIQUE AS YOUR HOME Your home has a unique story to tell. The warm glow of the morning sunrise outside your kitchen window. The afternoon breeze that cools your private office on a warm evening. More than a mere house, your home bears a story. At SG Associates, we honor each and every home we sell by designing custom branding that tells your story in a unique and authentic way.
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Throughout the branding process, we study that which makes your home the sanctuary it is. Armed with a strong understanding of your home, our graphic designers will craft a beautiful logo, color palette, and other visual assets that compliment the unique personality of your home. Your home isn’t cookie-cutter. We’ll ensure that your marketing is just as unique as your home.
interactive WEBSITES
YOUR HOME ONLINE The Internet is the #1 way in which new buyers discover their next home. As the Internet has matured, so has our opportunity to leverage the web as a sales channel. Our team of website designers will create an engaging website for your home. By applying industry best-practices, you can rest easy knowing your custom website will appear perfectly from the office, from home, or from a mobile phone at the soccer game. Of course, we’ll ensure it is listed on every major search engine as well.
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film PRODUCTION
PRODUCTION
DISTRIBUTION
If you thought film production was just for the silver screen, think again. No one knows architectural film production better than SG Associates. From storyboarding to production and editing, we have you covered. Our custom real estate films breath life into each listing, proving a much-needed edge to stand out in this competitive real estate market.
Once we’ve crafted a gorgeous film featuring your home, our social media team ensures that it is seen by potential buyers. By distributing your video across Facebook, YouTube and Google, our marketing will generate thousands of warm leads every day. The bottom line? Our architectural films will help sell your home faster at a higher price.
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architectural PHOTOGRAPHY PHOTOGRAPHY
STAGING
Photography is one of the most effective ways to help buyers experience your home before stepping foot across the doorstep. Our professional architectural photographers draw upon a highly trained eye to create vivid photographs with inviting composition. Our beautiful photos are the ingredients for a successful sale.
Real estate buyers start house hunting with a logical list of criteria, but the home they actually buy is chosen largely for emotional reasons. Most buyers have a difficult time understanding how well a home will fit with their unique style. By staging a home, we remove the most common emotional barriers.
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print ADVERTISING
LONG LIVE PRINT Print advertising is still one of the best ways to reach high profile buyers in your local community. Our print advertising network extends across premium magazines including Malibu Magazine, Westlake Magazine, North Ranch Magazine, Santa Barbara Magazine and more. With a deep knowledge of the print industry, our team will ensure your home is presented to the right buyers in the right medium.
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direct RESPONSE DELIVER YOUR LISTING TO THEIR DOOR Direct response marketing is a simple way to show your beautiful home to those neighbors who are unable to attend an open house. Our professional design team craft stunning brochures complete with architectural photography and professional copy writing. Using cutting-edge
marketing technologies, our team is able to reach potential buyers in a non-intrusive manner. House hunters will freely browse your brochure from the comfort of their own home. This personalized approach enables us to reach thousands of leads in virtually any community.
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targeted EMAILS LISTING ON THE GO Email is a highly effective strategy when reaching new buyers. Our marketing team will create a custom email campaign that brings your home to the palm of your buyer’s hand. By diversifying our marketing campaign across various mediums including email, we are able to cultivate significantly more leads than other realtors. This is just one of the ways we sell homes faster than the market average.
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digital CAMPAIGNS
SOCIAL MEDIA
ONLINE ADVERTISING
Social media has taken the real estate industry by storm. 75% of American adults are actively using social media on a daily basis. The growing ubiquity of smart phones has made social networking just a finger tap away. Home buyers are more increasingly turning to sites like Facebook and YouTube to locate and review property listings in their local area.
The worldwide adoption of social media has changed the face of Online advertising. The days of buying ads along side Google search results are gone. Using social media, our team can advertise your home to the exact target market that is most likely to purchase your home. The design, placement, and management of each ad is led by our in-house experts.
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public RELATIONS In luxury real estate, buyers often originate from an outside city or country. Our team will ensure that your home gets maximum public visibility in order to attract these remote buyers. A strong PR campaign works locally and globally. Our properties are regularly featured in local media such as The Los Angeles Times as well as global powerhouses like the Wall Street Journal.
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Our associates have their finger on the pulse of the high-end market. Our international network plays an instrumental role in granting your home a truly global reach. By understanding the cultural nuances of international buyers, our PR team is trained to craft public relations campaigns that resonate deeply with qualified international real estate buyers.
globally CONNECTED
OUR WEBSITE
OUR NETWORK
While a strong local presence is critical, real estate professionals must leverage their Online presence more than ever before. Here at SG Associates, we pride ourselves on positioning our brand at the cutting edge of Online technology. We have invested heavily in our corporate website so that your listing will enjoy tremendous visibility across the globe.
Our network of agents extends across the world. As active members of the Tom Ferry organization, our network boasts the top 2% of real estate agents on the planet. Through the Tom Ferry network, we have direct access to the world’s most elite realtors. The old adage rings true, “Success in real estate is not just based on what you know, but who you know.”
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commitment to OUR COMMUNITY
Here at SG Associates, we owe much of our success to our beautiful community. Nothing brings us greater joy than giving back through local involvement. We are active leaders in the local chapters of Rotary International and the Boys & Girls Clubs of America. We consider it an honor to serve along side each of you in these wonderful organizations.
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get in CONTACT
LET’S GET STARTED Sergio Gonzalez 310 877 5045 / cell 805 267 9521 / office sergiomyrealtor@gmail.com 30700 Russell Ranch Road, Suite 250 Westlake Village, CA 91362 www.sgassociatesre.com
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