Low sge vademecum en

2013 Edition

Foreign Trade Vademecum

land itzer ed Sw f m o a n s re ea Osec rpris Ente l a b Glo 13 ay 20 14 M

Table of contents Swiss economic key figures

3

Global view

4

Worldwide export development by region

4

Worldwide largest exporters

Worldwide import development by region

4 5

Worldwide largest importers

5

Swiss foreign trade

6

Swiss company landscape

Development of Swiss foreign trade Exports by destination country Imports by country of origin Exports by sector

Imports by sector Direct investments

6 6 7 8 9 9 10

Foreign countries with the largest capital stocks

10

Swiss capital stock by region

11

Direct investments Switzerland/abroad Swiss capital exports by region

10 12

Personnel at Swiss companies abroad by region

13

Services OF Switzerland global enterprise

14

Export Promotion

Import Promotion

Investment Promotion Global Network

Switzerland in international comparison SME Export Indicator

14 14 15 16 18 18

Swiss economic key figures Key figures

2010

2011 2012

GDP (nominal)1 in billion CHF

Economy

574.31

586.78 592.81

GDP (nominal) per capita1 in CHF

72,905 74,160 *74,140

GDP growth (real)1 3.0%

1.9% 1.0%

Inflation rate1 0.7%

0.2% -0.7%

Unemployment rate1 3.5%

2.8% 2.9%

Country

2009 2010 2011

Greatest agglomerations2 per thousand inhabitants Zurich 1,170.2 Geneva 521.4

1,188.6

1,204.0

526.4 530.7

Basel 498.0

497.7 500.6

Berne 350.8

353.3 355.6

Lausanne 330.9

336.4 342.2

Largest cities2 per thousand inhabitants Zurich 368.7

372.9 377.0

Geneva 186.0

187.5 188.2

Basel 166.2

163.2 164.5

Lausanne 125.9

127.8 129.4

Berne 123.5

124.4 125.7

Population3 2012 Permanent resident population per thousand inhabitants

8,036.9

Age groups in % (2011) 0 – 19 years

20.6%

20 – 39 years

26.7%

40 – 64 years

35.5%

65 years and older

17.2%

1 Source: Federal Statistical Office (FSO), State Secretariat for Economic Affairs (SECO) * Estimate 2 Source: Federal Statistical Office (FSO), ESPOP (until 2009), STATPOP (from 2010) 3 Source: Federal Statistical Office (FSO), STATPOP, BEVNAT, ESPOP, SCENARIO

3

Global view Exports

5

6

7

1

4

3

2

1

Europe 37,1%

2

Asia 31,1%

3

North America 12,8%

4

Middle East 6,9%

5

South and Central America 4,2%

6

Africa 3,4%

7

Miscellaneous 4,5%

Source: WTO 2012

Worldwide export development by region Year

1953

1973

1993

2011

Europe

39.4%

50.9%

45.4%

37.1%

Asia

13.4%

14.9%

26.1%

31.1%

North America

24.8%

17.3%

18.0%

12.8%

Middle East

2.7%

4.1%

3.5%

6.9%

South and Central America

9.7%

4.3%

3.0%

4.2%

Africa

6.5%

4.8%

2.5%

3.4%

Miscellaneous

3.5%

3.7%

1.5%

4.5%

84

579

3,676

17,779

Total in billion USD Source: WTO 2012

Worldwide largest exporters 2011

in billion USD

1. China

1,899

2. USA

1,481

3. Germany

1,474

4. Japan

823

5. The Netherlands

660

6. France

597

7. South Korea

555

23. Switzerland

235

Source: WTO 2012

Imports

4

5

6 7

1

3

2

1

Europe 38,1%

2

Asia 30,9%

3

North America 17,2%

4

South and Central America 4,0%

5

Middle East 3,7%

6

Africa 3,1%

7

Miscellaneous 3,0%

Source: WTO 2012

Worldwide import development by region Year

1953

1973

1993

2011

43.7%

53.3%

44.6%

38.1%

Asia

15.1%

14.9%

23.7%

30.9%

North America

20.5%

17.2%

21.4%

17.2%

South and Central America

8.3%

4.4%

3.3%

4.0%

Middle East

2.0%

2.6%

3.3%

3.7%

Africa

7.0%

3.9%

2.6%

3.1%

Miscellaneous

3.4%

3.7%

1.1%

3.0%

85

594

3,786

18,000

Europe

Total in billion USD Source: WTO 2012

Worldwide largest importers 2011 1. USA

in billion USD

2,265

2. China

1,743

3. Germany

1,254

4. Japan

854

5. France

715

6. UK

636

7. The Netherlands

597

23. Switzerland

208

Source: WTO 2012

5

Swiss foreign trade Swiss company landscape

Total companies in Switzerland

312,861

100%

large companies with > 250 employees

1,154

0.4%

SMEs with < 250 employees

311,707 99.6%

Source: Federal Statistical Office, Business Census 2008

Exporting companies

36,589 12.2%

with an export share < 1⁄3 of total turnover with an export share between 1⁄3 and 2⁄3 of total turnover

21,344

7.1%

6,568

2.2%

with an export share > 2⁄3 of total turnover

8,677

2.9%

Source: Federal Statistical Office, Business Census 2005

Development of Swiss foreign trade in million CHF 250,000

Exports Imports

200,000 150,000 100,000 50,000 0

97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12

Year 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Exports

in billion CHF

105 109 114 127 132 136 135 146 157 177 198 206 181 193 198 201

Imports 103 107 113 129 130 128 129 137 149 165 184 187 160 174 174 177 Source: Directorate General for Customs

4

5

3

1 2

1

Europe 59,1%

2

Asia 22,1%

3

America 15,9%

4

Africa 1,7%

5

Oceania 1,4%

Source: Directorate General for Customs

Exports by destination country

in million CHF

in %

Europe

118,325

59.0%

EU

111,297 55.5%

Germany

39,892

19.9%

Italy

14,430

7.2%

France

14,291

7.1%

UK

8,732 4.4%

Austria

5,782

Spain

5,447

2.7%

The Netherlands

5,141

2.6%

Belgium

4,685

2.3%

Russian Federation

2,924

1.5%

Poland

1,886

0.9%

Turkey

1,837

0.9%

Africa

3,337

1.7%

Asia

2.9%

44,387 22.1%

China

7,422

3.7%

Japan

6,860

3.4%

America

31,844

15.9%

USA

22,300

11.1%

Canada

3,000

1.5%

Brasil

2,351

1.2%

Mexiko

1,367

0.7%

2,720

1.4%

Oceania Total 2012

200,612 100%

Source: Directorate General for Customs

7

Swiss foreign trade

4

5

3

2

1

Europa 77,3%

2

Africa 1,6%

3

Asia 13,7%

4

America 7,1%

5

Oceania 0,2%

Source: Directorate General for Customs

1

ImportS by country of origin

in million CHF

in %

Europe

136,573

77.3%

EU

134,257 75.9%

Germany

54,023

30.6%

Italy

18,253

10.3%

France

14,942

8.5%

Austria

7,677 4.3%

Ireland

6,754

3.8%

The Netherlands

6,304

3.6%

UK

6,246

3.5%

Spain

5,026

2.8%

Belgium

4,304

2.4%

Russian Federation Africa

407 0.2% 2,888

1.6%

Asia

24,283 13.7%

China

10,265

5.8%

Japan

3,828

2.2%

America

12,608

7.1%

USA

9,272

5.2%

Brasil

1,089

0.6%

Canada

515

0.3%

Oceania

429

0.2%

Total 2012 Source: Directorate General for Customs

176,781 100%

Exports by sector

in % compared to in million CHF previous year

Chemicals and related products

79,012

5.85%

Precision instruments, watches and jewellery

44,040

6.75%

Machines, appliances, electronics

33,307 -9.71%

Metals

11,933 -8.45%

Farm and forestry produce, fisheries *

8,656 2.57%

Energy sources

6,846

5.94%

Vehicles

5,095

9.05%

Leather, rubber, plastics

4,138 -5.07%

Textiles, clothing, shoes

3,114 -4.16%

Paper, stationery and graphic products

2,223 -13.03%

Apartment furnishings, toys etc.

1,392 -6.01%

Building materials Total 2012

857 -0.92% 200,612 1.37%

* incl. food, drink and tobacco Source: Directorate General for Customs

IMportS by sector

in % compared to in million CHF previous year

Chemicals and related products

39,369

Machines, appliances, electronics

29,365 -4.29%

5.17%

Precision instruments, watches and jewellery

19,022

Energy sources

17,445 12.91%

5.16%

Vehicles

17,074

Metals

13,811 -6.14%

Farm and forestry produce, fisheries *

13,306 -0.10%

Textiles, clothing, shoes

1.40%

8,718 -1.82%

Leather, rubber, plastics

6,194 -1.01%

Apartment furnishings, toys etc.

5,250

Paper, stationery and graphic products

4,334 -5.43%

Building materials Total 2012

0.44%

2,893 -0.75% 176,781 1.37%

* incl. food, drink and tobacco Source: Directorate General for Customs

9

Direct investments Foreign countries with the largest capital stocks 2011

in billion USD

1. USA

4,156

2. UK

1,700

3. France

1,599

4. Germany

1,135

5. Switzerland

1,064

6. Belgium

1,005

7. Japan

963

8. The Netherlands

960

9. Canada

670

10. Spain

645

Source: OECD

Direct investments Switzerland/abroad Year

in million CHF 2008 2009 2010 2011

Capital stock abroad

769,883 891,309

970,421

1,000,301

Capital stock in Switzerland

476,013 513,833

580,394

606,798

Capital exports abroad

49,100

28,703

82,692

42,019

Capital imports to Switzerland

16,476

31,437

33,947

10,494

2,657,405 2,747,971 2,820,592

2,963,526

in number of persons

Personnel abroad Personnel in Switzerland

400,240

Source: Swiss National Bank (SNB)

420,362

419,572

430,630

Swiss capital stock by region Year

in million CHF 2010 2011

Europe

463,787

458,040

EU, thereof

405,580

404,356

Luxemburg 77,500

78,674

UK 78,144

69,451

Germany

55,803

54,656

The Netherlands

54,600

52,843

France

34,323

37,898

Offshore financial centres

40,998

36,777

Italy

25,921

25,139

Rest of Europe, thereof

58,207

53,684

Russian Federation North America, thereof

6,945

7,244

209,391

229,346

USA

177,520

197,582

Middle and South America, thereof

178,438

182,672

Offshore financial centres

134,748

136,695

Brasil

23,422

22,684

Asia, thereof

88,737

97,476

Singapore

17,020

19,311

Japan

14,340

14,970

China

8,466

13,134

Indonesia

7,280

6,997

11,623

10,416

Africa, thereof

3,934

2,240

Oceania, thereof

South Africa

18,446

22,352

Australia

17,878

21,651

Source: Swiss National Bank (SNB)

11

Swiss capital exports by region Year

in million CHF 2010 2011

Europe

22,130

3,087

EU, thereof

20,123

5,427

Germany

3,066

3,900

France

4,338

740

The Netherlands

3,614

-1,093

UK

7,258

-2,328

Rest of Europe, thereof

2,007

-2,340

Russian Federation

1,134

544

Ukraine

305

146

North America, thereof

23,015

11,733

USA

24,013

11,526

Middle and South America, thereof 27,967

4,878

Brasil

1,136

Offshore financial centres Asia, thereof China United Arab Emirates Japan

8,319 15,754

908

8’675

16’551

1’824

5’293

-1’757

3’700

317

2’935

Singapore

2’388

2’052

Africa, thereof

1’618

1’144

127

209

Oceania, thereof

South Africa

-714

4’626

Australia

-650

4’505

Source: Swiss National Bank (SNB)

Personnel at Swiss companies abroad by region Year

in million CHF 2010 2011

Europe 1,423,339 1,427,227 EU, thereof

1,280,503 1,281,832

UK

375,771

371,001

Germany

271,955

282,099

France

142,850

133,595

Italy

80,251

78,222

Spain

63,179

62,694

Rest of Europe, thereof

142,836 145,395

Russian Federation

67,222

67,906

Ukraine

27,844

28,835

20,009

21,514

Turkey North America, thereof

397,337 412,198

USA

342,814

Middle and South America, thereof

252,338 277,101

355,247

Brasil

108,437

116,959

Mexiko

43,677

45,412

Asia, thereof

583,816 678,373

China

135,062

190,726

India

83,677

93,895

Japan

71,205

71,592

Thailand

50,328

55,915

Africa, thereof

116,963 116,967

South Africa

39,306

34,449

Oceania, thereof

46,798

51,660

Australia

41,561

45,924

Source: Swiss National Bank (SNB)

13

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Export Promotion Working on behalf of SECO, Switzerland Global Enterprise uses its expertise in internationalisation to help Swiss companies, especially SMEs, identify and develop new business potential on a worldwide basis. It provides regular information about relevant trends in the global markets, as well as professional advice and support in finding contacts and partners and recognising new business opportunities.

INFORMATION Markets Export Know-how News / Studies

CONSULTANCY Analysis Strategy Implementation

CONTACTS Business Partners / Companies Governmental Authorities Trade Fair Participants

NETWORK Swiss Business Hubs, Embassies, Chambers of Commerce, Experts, Export Platforms, Commercial Asscociations, Partners

www.switzerland-ge.com/services

Import Promotion Switzerland Global Enterprise works on behalf of SECO to support SMEs from selected partner countries, facilitating market access and opening up new business opportunities in Switzerland and the European Union. In this way, Switzerland Global Enterprise helps to strengthen the competitiveness of the companies concerned and foster cooperation and trade relations between Switzerland, the EU and the partner countries. Importers in Switzerland and Europe benefit from contacts with reliable suppliers in the partner countries.

Investment Promotion As part of its remit from SECO and the cantons, Switzerland Global Enterprise provides potential foreign investors with information about the particular strengths and operating conditions of Switzerland as a business location. Its services for foreign companies include assessing the potential of their projects before they are presented to the cantons. Switzerland Global Enterprise assists the cantons with the relocation of foreign companies, providing market and trend analyses and coordinating the activities of all the bodies involved in the promotion of Switzerland as a business location.

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2 5 5 1

1

2 4 4

10 10

88 6

67

11

99 7 13 13

3 3

1212

Global Network Switzerland Global Enterprise is represented abroad

by Swiss Business Hubs. The majority of these local teams is based at a Swiss Embassy or Swiss Con足 sulate-General. Bilateral chambers of commerce take on this role in certain countries.

14 1

14

Swiss Business Hubs

Weitere offices Further Offices

USA / Chicago 2 Canada / Toronto

ABU DHABI ATLANTA BANGALORE BOSTON DOHA GUANGZHOU HANOI HOUSTON ISTANBUL JAKARTA JEDDAH KUALA LUMPUR KUWAIT CITY LOS ANGELES MEXIKO CITY MONTREAL NEW DELHI NEW YORK OSAKA RIYADH SHANGHAI

1

Brazil / S達o Paulo Spain / Madrid 5 UK / London 6 France / Paris 3 4

11 16 16 19 19 15 15

17 17

18 13

8

Italy / Milan Germany / Stuttgart

9

Austria / Vienna

7

10 Poland / Warsaw 11 Russia / Moscow 12 South Africa / Pretoria 13 GCC / Dubai 14 India/ Mumbai 15 ASEAN / Singapore 16 China / Beijing 17 Korea / Seoul 18 Japan / Tokyo 19 Hong Kong

Following an initial consulting session in Switzerland,足 the Swiss Business Hubs are the next point of contact with Switzerland Global Enterprise in the export country concerned. In addition, these hubs are responsible for promoting Switzerland as a business location abroad. All hubs have a first-rate network of contacts abroad on account of their official status.

Switzerland Global Enterprise relies on the official Swiss representations in the other markets, that is, on the embassies, consulates-general and consulates, as well as on the bilateral chambers of commerce.

17

Switzerland in international comparison ranking

Switzerland

WEF (Global Competitiveness Index 2013)

1

IMD (World Competitiveness Yearbook 2013)

2

INSEAD (The Global Innovation Index 2012)

1

Transparency International (Corruption Perceptions Index 2012)

6

ETH KOF (Index of Globalization 2013)

10

The Heritage Foundation (Index of Economic Freedom 2013)

5

City Ranking (Mercer 2012)

2 (Zurich)

City Ranking (Mercer 2012)

8

(Geneva)

City Ranking (Mercer 2012)

9 (Basel)

SME Export Indicator The SME Export Indicator is a cooperation between Switzerland Global Enterprise and Credit Suisse. www.switzerland-ge.com/exportindikator Credit Suisse Export Barometer In standard deviation, growth threshold = 0 4.0 3.0 2.0 1.0 0.0 -1.0 -2.0 -3.0 Jan 00

Jan 02

Jan 04

Jan 06

Barometer Exports (yoy) Export trend growth (6-month moving average) Growth Threshold

Jan 08

Jan 10

Jan 12

Jun 13

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Š SWITZERLAND GLOBAL ENTERPRISE June 2013.

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www.switzerland-ge.com info@switzerland-ge.com T 0844 811 812

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