SGM News No.5

No. 5 2014

PLASA AWARD - SGM wins the much-coveted award for innovation at PLASA London 2013 See page 10

P路5 Rocks in Rio See page 8

X路5 as hard as nails See page 12

Kolding Light Festival See page 28

SGM moves production to Denmark See page 74

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SGM NEWS No. 5 2014

On the Air This issue of SGM News includes a special on TV production as the end of 2013 has indeed been dedicated to multiple TV shows utilising SGM products. Demonstrating the versatility of the product range and the creativity of the lighting designers, we at SGM are proud to have been selected for these many technically beautiful shows.

Once more, renowned lighting set designer LeRoy Bennett specified the X-5 white LED strobe for Grammy Award winner Nine Inch Nails, who embarked on their Tension Tour with 144 powerful strobes among their set.

The final quarter of the year also included our participation at both PLASA in London and LDI in Las Vegas. Both trade shows were extremely positive and well-visited by many current clients as well as new members to the SGM family.

At PLASA, SGM’s revolutionary G-Spot took home the much-coveted award for most innovative product of 2013, once again establishing the IP-rated, all-weather moving head as a flagship product and an industry-leading fixture.

The G-Spot is now in production and has already been on demo tours in various countries and employed at the outdoor winter Kolding Light Festival, which you can read about in this magazine.

We are now looking forward to an interesting and inspiring 2014 with many activities in sight.

Among these are the CX Roadshow in Australia and Prolight+Sound in Frankfurt for which we are planning to show exciting new dimensions of SGM. Also in 2014, you will see the SGM roadshow truck on the roads in Europe and the US, while SGM’s new production facilities in Denmark will be refurbished and you can rest assured that we will introduce further innovations to our product portfolio.

Peter Johansen

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SGM NEWS No. 5 2014

CONTENTS SGM NEWS No. 5 2014 SJ Lighting adds SGM LED strobes to Chicago club redesign............................................................page 4 SGM package provides dazzle for Faces............................................................................................page 6 P-5 Rocks in Rio...................................................................................................................................page 8 SGM G-Spot scoops top Plasa award...............................................................................................page 10 SGM shines on Johnossi’s tour..........................................................................................................page 11 SGM X-5 strobes as hard as nails.....................................................................................................page 12 SGM LED tubes dominate TV show..................................................................................................page 14 From Belgium to Battersea, Blueprint brings the best out of SGM’s innovative LED....................page 18 Finland turns on the light with SGM.................................................................................................page 20 ETA sets up to launch SGM lighting in Australia...............................................................................page 22 LED Tubes Provide Intimate Atmosphere for Medina.....................................................................page 26 Kolding Light Festiva.........................................................................................................................page 28 LDI Review.........................................................................................................................................page 30 Illuminating Hermès with LB-100......................................................................................................page 31 SGM on premier TV shows................................................................................................................page 32 And The Award Goes To….................................................................................................................page 34 SGM Package is The Choice for Nickelodeon’s Kids Choice............................................................page 36 The G-Spot.........................................................................................................................................page 38 The P-5...............................................................................................................................................page 47 The P-5 W and P-5 TW.......................................................................................................................page 51 The Q-7 and Q-7 W.............................................................................................................................page 52 The X-5...............................................................................................................................................page 53 The XC-5.............................................................................................................................................page 56 The SixPack........................................................................................................................................page 58 LB-100................................................................................................................................................page 62 LT-100 / 200.......................................................................................................................................page 63 LD-5....................................................................................................................................................page 64 LP-700................................................................................................................................................page 65 LS-4.6.................................................................................................................................................page 66 TLD-612 / TLD-612 A ........................................................................................................................page 68 ILD / A-4.............................................................................................................................................page 69 SGM Accessories...............................................................................................................................page 70 RML invests in SGM’s P-5 wash light................................................................................................page 71 P-5 performs for the camera............................................................................................................page 72 SGM moves production to Denmark................................................................................................page 74 SGM Italy Reborn...............................................................................................................................page 75 G-Spot: The secret Roadshow..........................................................................................................page 76 SixPack Achievement during Christmas...........................................................................................page 78 Frankston Christmas Festival of Lights............................................................................................page 79 PRG adds SGM P-5 wash light to hire stock....................................................................................page 80 G-Spot ready for delivery.................................................................................................................page 81 SGM at CX Summer Roadshow in Australia.....................................................................................page 81 Punch On by Jimmy Den - Ouden......................................................................................................page 82 Follow us ...........................................................................................................................................page 83 SGM distributors ...............................................................................................................................page 84 The SGM News magazine is published by: SGM A/S · Soeren Frichs Vej 51-53 · 8230 Aabyhoej · Denmark · Tel: +45 70 20 74 00 · www.sgmlight.com Inquiries, correspondence, articles and photographs for consideration should be directed to: lrp@sgmlight.com © Copyright SGM A/S 2014 · All rights reserved by SGM A/S Editor and editorial text: Executive Assistant, Lene Rix Additional copy: Freelance copywriter, Jerry Gilbert Design and Graphics: Graphic Designer, Franz Fau Front page photo: Christian Byriel All facts, content and stories are collected from SGM end-users, distributors and subsidiaries.

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SGM NEWS No. 5 2014

SJ LIGHTING ADDS S CHICAGO CLUB REDE

When it comes to lighting nightclubs there is no-one with a finer pedigree than Stephen Lieberman.

Based in Southern California he has been lighting clubs and discos for 25 years — at least half of that time under his company, SJ Lighting. But he is equally at home providing production for major festivals such as the Electric Daisy Carnival (EDC).

Asked about his profile, Lieberman says, “I’d like to consider myself a part of the electronic dance music community as well as a part of the nightclub community. I’ve grown up in this industry; I embrace it, support it and do my very best to perpetuate it.”

Over the years he has turned to many different lighting solutions to fulfill his concepts, but recently added the name of SGM to his tool-box — specifying new generation LED X-5 strobes to implement a redesign at prominent Chicago club/ restaurant Studio Paris.

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“Aside from SGM, this was also my first project for Studio Paris and we immediately clicked,” he said. “The owners are very professional and strive to offer a world class product to the Chicago community.”

The nightclub sits on the second floor, above the restaurant — and the design directive handed down to SJ Lighting was to create a new decorative look for the existing space.

“My philosophy for the club was to give them layered effects based around several key pieces of technology, including LED video,” said the designer. “We created a big look on the ceiling highlighted by LED lighting and an LED video wall on the back wall, with moving lights on the ceiling; plus, of course, the new SGM LED strobe lights to provide that extra punch.”

Lieberman had first seen SGM’s X-5s at last year’s LDI Show in Orlando. “I was immediately intrigued by them,” he said. “The colour temperature

SGM NEWS No. 5 2014

GM LED STROBES TO ESIGN

X-5 x 6 pcs

seemed to replicate a real xenon fixture and the output was impressive for an LED fixture.” By the time he saw Beyoncé’s now legendary touring SGM strobing blitzkrieg wall he had already specified the fixture.

He had taken the immediate decision after LDI to install six of the X-5s — four for use in each corner of the outer area, the main part of the club, and two on the inside. “Presently, we are using them as typical strobe effects — we haven’t really attacked the pixel type programming on them yet. Think of them as punctuation at the end of a sentence!”

Aside from the impact, the designer could also see economies and efficiencies in terms of both operating and maintenance costs — particularly given the available power limitations of many venues.

of venues — therefore the strobe detail suffers in these instances. To be able to have a high powered strobe fixture that only draws 4amps at 120v is a huge benefit for my designs.” And he is also able to dispense with the less-than-reliable colour scrollers with the traditional strobes.

The Studio’s lighting tech also immediately jumped on board. “Having tweaked the fixture profile in the control software he had them up and running before I walked onto the jobsite,” says Lieberman.

In summary, he says, “I really like where SGM is heading right now. The X-5 offers designers a high-power fixture with low consumption… it’s the best of both worlds.” As for the club, the original order was for four strobes after which they added two more. “And that sounds like a positive endorsement to me!”

He explains, “Having to specify a 20amp breaker for just a single fixture is a problem with a lot

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SGM NEWS No. 5 2014

SGM package provides dazzle for FACES Cosmic Electronics install new 1600 capacity UK nightclub venue Ever since setting up his new leisure company, No Saints’ CEO Steve Thomas has applied his extensive experience in nightclub operation to achieve the perfect mix; and central to this is a killer lightshow. He wasted no time in renewing his relationship with SGM supremo Peter Johansen — and from his first ‘Wonderland’ outing (in Surrey) has turned increasingly to the unique LED solutions offered by the Danish manufacturer to deliver the wow factor.

SGM UK has now provided design support for system integrators, Cosmic Electronics, who have installed another SGM 3D pixel extravaganza (along with other SGM effects) in the newlyopened Faces in Wolverhampton, on the site of a former Oceana.

Having stood empty for around 19 months this landmark building has now reopened after undergoing a £750,000 refurbishment.

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LT-100 x 200 pcs

Idea Beam 300 x 16 pcs

X-5 x 8 pcs

In common with earlier themes, Faces contains

McLennan and used with a MIDI keyboard)

two

dance

handles the other dynamic effects.

(the

1000-capacity

rooms

split

across

‘Tomorrow’

two and

floors smaller

With the easy to access presets stored as

600-capacity ‘Yesterday’). In the larger room, the

templates, along with a library of dynamic 3D FX,

lighting system has been completely replaced

LJ Chris Beardwell is able to trigger a stupendous

with a giant ‘canopy’ comprising 200 SGM LT-

show, full of high impact, from the moment the

100 1-metre 3D pixel tubes hovering over a vast

LT-100s kick into life midway through the evening.

floor — enabling flexible usage ranging from a conventional dancefloor to providing the location

According

for a boxing ring. This is the fourth large scale

himself a highly accomplished and experienced

to

assistant

manager

Paul

Cave,

LT-100 centrepiece No Saints has called upon.

light jockey, the club can now ‘float’ a letter ‘F’ through the vertical lighting matrix to increase

The model resembles the operators’ Wonderland

the sense of surrealism. He explains, “Early

in Maidstone, with the LT-100’s, augmented by a

on in the evening we will only use slow beam

‘curtain’ of 16 SGM Idea Beam 300 conventional

movement from the moving heads and introduce

moving heads, and eight SGM X-5 white strobes

the pixel sticks later when the DJ wants to fill the

on the octagonal rig pulsing further energy

dancefloor and create a wow factor.”

into the high octane atmosphere. But it is the programming that sets this apart — with SGM

And general manager Mark Hickey, who had

UK’s Rob Kirby optimising the pixel tubes by

presided over the final days of the old Oceana,

programming the latest software version (3.0a)

can also sense higher impact. “The light tubes

of the Madrix LED effects generator — to stretch

provide a fantastic effect, and in terms of modern

the tubes’ creative abilities — while a ShowCad

FX lighting this is as good as it gets,” he says.

Artist 3 (also artistically programmed by Greg

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SGM NEWS No. 5 2014

P·5 Rocks in Rio For the 12th time in Rio de Janeiro, a tradition dating back nearly 30 years came to life once again when Brazil’s most important music festival Rock in Rio took place in September 2013. While the concept has spread to Spain and Portugal, Rio maintains a melting pot of different musical styles and genres.

Lighting designer Valmor Neves from Zuluz Iluminiςão utilised the effects of the SGM P-5 LED wash light to create beautiful designs for the largest telecommunications company in Brazil, Oi Telefonia, postal service company Correios and global leader in the beverage industry, CocaCola.

Stage lighting company, Companhia da Luz, supplied a total of 54 P-5s for Neves’ design, the main focus of which was to unite colours

P-5 x 54 pcs

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and gradient effects on the façades to produce a constantly changing and transforming appearance to stimulate the broad spectrum of visitors.

According to Neves, the P-5 is the only device on the market capable of combining a powerful output with high flexibility, colour range (RGBW), interchangeable lens modules, aesthetic design and IP65 protection. He adds that the P-5 provides greater security for him as designer while offering comfort in its deployment due to the small physical footprint.

With sustainability and environmental responsibility as top priorities, the LED based P-5 helped Rock in Rio take a major step forward in achieving their targets.

SGM NEWS No. 5 2014

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SGM NEWS No. 5 2014

SGM G-SPOT SCOOPS TOP PLASA AWARD

Peter Johansen receives his award from Ed Pagett.

All the endeavours that have gone into making SGM’s G-Spot the most revolutionary intelligent LED moving head on the market paid dividends when the IP65 rated fixture was to pick up a top award at the prestigious PLASA Awards for Innovation in October, A packed audience gathered to see SGM CEO Peter Johansen collect the coveted prize from PLASA chairman, Ed Pagett in a ceremony at the ExCeL’s AudioLab Arena during the PLASA Show in London, as Association CEO Matthew Griffiths made the announcements.

by an independent panel of expert judges who toured the show floor to view each product presentation.

The game-changing G-Spot was accolade for a number of reasons. Firstly, it has achieved double the light output since the first protocol was unveiled to widespread acclaim back in the spring, and now delivers a brightness that outperforms most 1500 watt discharge lamps, with a virtually unlimited colour palette.

However, its IP65 rating is the real differentiator, making it is water-, dirt- and sand-proof. This means there will be no accumulation of dust or other externally induced impact on optics, gobos or lamp unit, and so reduces maintenance to a minimum.

These were all points picked up on by the adjudicating panel, who noted that “[G-Spot] is the first fully weatherised automated profile spot. It’s an elegant and aesthetically pleasing fixture that will be able to withstand any show in any environment, and be able to withstand even the British festival season.”

Close-up of the award, proudly displayed at SGM’s PLASA booth lit by the G-Spot

The PLASA Awards for Innovation recognise products that advance the industry by demonstrating a new style of thinking, improving technical practice or taking a key step forward in terms of safety. During the show's opening two days, 45 new products were judged 'live'

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Added Peter Johansen, “In such a competitive marketplace it’s gratifying that the judges have recognised that G-Spot stands out as being completely unique. We already have huge advanced orders on this fixture, and once we start shipping we know this will find applications in arduous environments and climates where it has never previously been possible to deploy a product of this nature.”

SGM NEWS No. 5 2014

X-5 x 8 pcs

SixPack x 6 pcs

P-5 x 4 pcs

SGM shines on Johnossi’s tour Swedish rock duo, Johnossi, have embarked on a 30 show European/Scandinavian tour with a comprehensive set of SGM equipment. This has been specified by lighting designer Fredrik Zetterberg.

Zetterberg, who is also currently LD for the Cardigans, was determined to deploy SGM’s LED fixtures for Johnossi based on his previous experience; included in his set design are eight X-5 white LED strobes, six SixPack halogen emulating blinders and four P-5 wash lights.

“I have used the X-5 on previous tours and again I wanted the most powerful LEDs I could get my hands on”, comments Zetterberg. “I needed small and powerful fixtures that could give me the most lumens and colour control, compared to size and wattage.”

Utilising the SGM products has also eased his workload, as the designer explains: “They do exactly what I want and need them to do.” The SixPacks are among his favourite fixtures due to their halogen emulation while the punch provided by the P-5 wash light enhances the show dynamics, combined with its capability to create all the colours desired – from deep blues to light pastels.

Lighting designer Fredrik Zetterberg

Expressing unrestrained enthusiasm for the result, the LD has already received much positive feedback – which has exceeded his expectations. So keep an eye out for his designs; we will definitely be seeing more to Zetterberg’s creations with SGM fixtures in the near future.

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SGM NEWS No. 5 2014

SGM X-5 STROBES AS HARD AS NAILS Leroy Bennett designs 144 heads into NIN’s touring set...

When LeRoy Bennett started specifying SGM’s X-5 LED strobes early this summer, he not only had Beyoncé’s The Mrs. Carter Show World Tour in mind but also the hard industrial sounds of Rammstein and Nine Inch Nails.

The deployment of 144 heads on NIN’s world arena and festival shows, he believed would contribute to a production that was “visually high art minded”. Returning to the stage after a long break the band’s mentor for the last 25 years, Trent Reznor, introduced a new line-up to promote the band’s eighth album, Hesitation Marks.

During production rehearsals at the LA Sports Arena Bennett had worked alongside production manager Chris Fussell, art director Rob Sheridan and conceptual artist Jon Morris, with the intention of “beefing up” the festival production and creating an interactive set, with video walls — adding the SGM strobes to help create “interesting depths”. The design evolved in close collaboration with Reznor himself.

After the successful opening show at the Fuji Rock Festival in Japan, it was left to Paul ‘Arlo’ Guthrie, who has collaborated regularly with Chris Fussell in the past, to tour the show as lighting director through the US and Europe festival dates. The inventory was provided throughout by Upstaging Inc. When he first selected the SGM fixtures for use on his shows, LeRoy Bennett had stated,

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“I was impressed by the combination of power consumption, brightness and rugged design and the fact that each strobe breaks down into three individual cells.”

The design for this production featured eight floor-standing lighting pods, each pod including three rows of six X-5s mounted vertically amongst other discharge and LED fixtures. The six upstage pods stood side by side, making a wall of lights with one single pod each downstage left and right.

“Roy designed the production as a self-contained floor package with some minimum support from a local overhead rig which we put into all the festivals and our own indoor shows,” reported Guthrie. “It was an ambitious idea that brought a visionary show to each stop on the itinerary.”

For his first time out with the X-5s the experienced lighting director said, “I loved the colour temperature of these strobes and the way the overdriven LEDs emulated xenon strobes.

“They were used in graphic ways, splitting them into the individual cells and turning them right up. They both looked and worked great. I also like the smooth block of light that they produce — not pixelated like most other LED fixtures.”

The same Upstaging rig travelled to all 14 shows around the world. “During that time they were regularly thrown in and out of freight planes. We

SGM NEWS No. 5 2014

experienced no technical issues whatsoever — and everything worked fine.”

that is familiar. I am looking forward to using them again on some other shows.”

In conclusion Guthrie said, “The power consumption of these [X-5s] is a huge advantage and visually they give a new spin on something

Meanwhile the band is now back in the States having started their latest leg — the Autumn Tension tour.

X-5 x 144 pcs

Photos: Rob Sheridan

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SGM NEWS No. 5 2014

SGM LED tubes dom

LT-200 x 480 pcs

TLD-612A x 80 pcs

The Belgian organisation CAP48 aims to change society’s view about the question of handicap (be it physical, mental or social) with enhanced integration. It strives to raise funds for the disabled in Belgium via activities such as an annual TV show, produced in cooperation with Belgian TV channel RTBF. The charity appeal - in the shape of a special show featuring top national and international artists - is broadcast live, and as such the TV set calls for an exceptional stage design.

Belgian lighting designer, Jean-Jacques Marotte, was tasked with delivering this, and his vision for achieving it hinged around the SGM LT-200 LED tubes.

“We wanted the audience to be very close to the stage, with an illuminated centrepiece creating an intimate effect during the dialogue, but also create a bright set, as you would expect on prime time TV,” explains Jean-Jacques Marotte. “The idea behind using the LT-200 was to animate and colour the centre of the set. I wanted tons of animated light zipping up and down, and the LT200 gave me an amazing choice of lighting states, combined with scenic movements.”

SGM’s French distributor, Sonoss, supplied the 480 LT-200 including TLD-612A ArtNet LED drivers, while PRG installed the entire system with account and production manager Laurent de la Haye in charge.

14 TV Production

SGM NEWS No. 5 2014

ominate TV show...

JJ Marotte’s inspiration came after testing the LT200 for TV usage. Seeing the high scale 3D pixel tube installation with 3,300 pieces at this year’s Pukkelpop festival in Belgium won him over and convinced him to move forward.

Carrying out the achievement Three independent rectangular trusses were raised - one behind the other and controlled by a Kinesys system. “This allowed me to fly the tubes both according to my wishes and those of the artistic director for the various sets, the singers and the speakers,” states JJ Marotte.

The TLD-612A touring LED driver (with ArtNet) controlled the LT-200 set, while Madrix was

deployed for the video content. Jean-Jacques Marotte and his video director, Didier Coenen, decided to run the LT-200 separately, adapting their video loops to the Madrix Mbox as this provided a simple and easy solution in a situation where the TV show did not leave much time for the pre-production.

Designing for television presents certain challenges - especially regarding the viewing angle.

With nearly 360° to illuminate (300° for the CAP48) everything is panoramically exposed.

“You always have to keep in mind that it’s not just the front view that you need to worry about, but there is also a camera angle from behind, and from the sides of the scene. The video content

15 TV Production

Lighting designer Jean-Jacques Marotte

we sent to the LT-200s gave the right depth to the set and simulated 360° lighting. The 3D effect we created, combining the lighting set and the LT200 tubes, was simply amazing,” states JJ Marotte.

disabled. Besides the simple satisfaction of being part such a humanitarian event, Jean-Jacques Marotte has also received much positive feedback for his lighting design.

The result

The interest in the LT-200 and its functionality was immense and the accomplished LD understands why. “Combining the video loops and the light gives you a wide range of incredible choices,” he says, also noting the light weight of the LED

With high audience ratings and a record amount raised for charity, the CAP48 was nothing short of a success, ensuring funds for pedagogic, infrastructural and mobility projects for the

16 TV Production

tubes and ease of set up. This, combined with the discreteness of the black controller and black cabling, contributed to the memorable experience of working with these SGM fixtures.

Jean-Jacques Marotte is highly experienced as a lighting designer for both TV shows - primarily prime-time and music programmes – as well as events, and he has deployed several SGM products in his earlier designs. For the French

reality show, le pensionnat a la champagne, the P-5 wash light and its bright white wash ‘sister’, the P-5 W, were used, while he applied 22 powerful X-5 LED strobes for the show called NRJ in the park, attended by 50,000 people.

And JJ Marotte has not finished exploring the SGM portfolio - or working with the LT-200 come to that, as he is already considers using it for another charity campaign finale for Make a Wish.

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SGM NEWS No. 5 2014

FROM BELGIUM TO BATTE THE BEST OUT OF SGM’s I The Battersea Power Station recently played host to Shine — Cancer Research UK’s Full and Half Marathon event through the city.

Starting at this London landmark, the illuminated night-time walk, now in its fourth year, passed a number of equally iconic buildings on the way, including London Eye, St Paul's Cathedral and the Houses of Parliament.

Chris Morgan

The spectacular illumination began at Battersea itself, where Blueprint Events’ Chris Morgan was brought in to dramatically wash the Power Station itself, using six SGM P-5 LED floods. His company also used some of their 2-metre LT-200 3D pixel tubes to create a stunning tunnel.

Back in the summer the Bristol based company had made a giant leap of faith in the Danish manufacturer’s products, purchasing 250 LT200s and 84 SGM ILD Drivers to complement their prior investment in SGM’s LB-100 balls.

These were immediately cross hired to Sonoss, as part of a complement of 3,300 LT-200 pixel tubes for a revolutionary immersive design in the electro tent at the Pukkelpop Festival.

Conceptually worlds away from the rock festival, but with no less impact, the Battersea tunnel was to be the next deployment.

Shine 2013 Finish Tunnel - Video:

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Explains Chris Morgan, “We were looking to find an exciting visual experience to welcome the 16,000 people back from their fantastic achievement. The tubes, with their external IP rating and minimal size, provided the perfect way to produce a vibrant and vivid effect whilst appearing almost invisible when not illuminated.

This gave the impression of the light floating in space, and fitted our brief perfectly.”

The tubes were suspended on a framework to allow participants to see inside and out as they moved through the finish line and down the tunnel towards the recovery area.

In addition, the P-5’s were relocated to one of the significant ‘pit

SGM NEWS No. 5 2014

RSEA, BLUEPRINT BRINGS NNOVATIVE LED... stops’ around the city to draw attention, to the scientific building, The London Research Institute.

Says Morgan, “The magnificent output of these units, combined with their compact size and power efficiency, allowed them to be deployed reliable and quickly. With a very short time span to set up each pit stop, speed was of the essence, and the P-5 was the perfect choice for this building.

“Using the Android phone app allowed for the units to be programmed in advance and instant changes made on site to get the colours just right.”

Following Shine, Cancer Research UK launched several other events in October requiring lighting that matched both theme and budget. “Once

again, the SGM LT-200 tubes were the perfect choice, with their size and weight allowing for quick setup,” confirms Chris. They were used on multiple gantries and permitted viewing with maximum effect from all angles where traditional LED fixtures would have left large dark areas.

“We also used the SGM LB-100 balls, driven from the same ILD controllers to add more depth to the gantries. Durable water resistant power supplies and low voltage fixtures make these products perfect for these applications.”

Many of these installations were operated from Blueprint’s recently developed self-contained PowerCubes that work off Lithium Cells to run perfectly silently and without the need for cabling around site. “Some of the installations were up to 1km apart and the efficiency and performance of the LEDs in the SGM range made it a perfect combination with our PowerCubes.

“The tubes provide such a flexible effect there are so many more options to explore than just hanging them vertically.”

With a background in event transformation and draping, Chris Morgan says high emphasis is placed on detail and design consideration for the surrounding space. “This made the selection of SGM’s range of products a natural extension to our hire stock.

“As for the future, we are only just beginning to scratch the surface with the ways in which the 3D pixel tubes and LB-100 Balls can be used. We are looking forward to working with other designers and production companies with, what I'm sure will be, even more creative ideas.”

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SGM NEWS No. 5 2014

P-5 x 2 pcs

SixPack x 2 pcs

X-5 x 2 pcs

Idea Beam 300 x 4 pcs

Idea Spot 700 x 2pcs

Military event and Rappers in Honkajoki

Idea Wash 300 x 3 pcs

Finland turns on th SGM’s distributor in Finland, Noretron, has been involved in several projects recently, covering both the architectural and entertainment segments.

Besides being owner of Noretron Communication Ltd, Timo Kunnas is also majority owner of Opo’s Sound Ltd. Due to his extensive knowledge of the SGM product line, he was in no doubt when selecting a great colour palette, together with lighting designer Eetu Öysti, for two notable events. As a result, P-5 wash lights, Sixpack blinders and X-5 strobes, in addition to multiples

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beams, spots and washes, illuminated the stage for a concert attended by 850 guests, to celebrate the military services of Niinisalo. He then serviced a rap show put on by Finnish first line rappers in Honkajoki.

When asked why he selected SGM products, Kunnas’ reply was instant: “Unquestionably because of their innovative features,” he said.

When the Mid Nordic Region was looking for ideas for its cultural event including a food exhibition to be held at the Kauhajoki City

SGM NEWS No. 5 2014

P-5 x 2 pc

Vaasa Prison

P-5 x 3 pcs

SixPack x 2 pcs

Idea Spot 700 x 3 pcs

Idea Wash 300 x 6 pcs

Kauhajoki City Library

he light with SGM Library, the Mid Nordic Committee turned to Noretron, based on their inspiring reputation.

For the evening event, IP65 SGM products were selected to illuminate the building by the signage “Yhteistyöllä Parasta” which means to reach the best result with cooperation.

Kunnas explains: “Our key words for this installation and what we intended to demonstrate was a mixture of Nordic cooperation, green policy, growth and good food”. This LED lighting installation went hand in hand with the Mid Nordic Committee’s mission for innovative

environments and renewable energy resources.

Finally, the 19th century Vaasa Prison celebrated is 150-year anniversary with a three day event.

The old prison is still in use, though it has undergone an extensive modernisation on the inside. Furthermore, as part of the prison, a shop has been established selling crafts made by the prisoners. The lighting installation was carried out using P-5 wash lights, carefully chosen for their powerful output and IP rating for all weather conditions.

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SGM NEWS No. 5 2014

ETA sets up to launch SGM lighting in Australia The

new

start-up

Technology

company,

Australia

Entertainment

(ETA)

provided

a

spectacular launch for the new-look SGM brand

He was soon

in its local territory at this year's ENTECH 2013

approaching business

trade show in Sydney.

partners about the prospect of setting up a new distribution company,

Reactions could not have been more positive,

Entertainment

with ETA reporting a flood of enquiries about

focusing on SGM as the primary brand. “The

products such as the LB-100 and LT-100/ 200

beauty of a new start up is that the company

— coupled with a continual stream of positive

can take a fresh approach to the market and its

comments,

many

from

Australia’s

Technology

Australia,

heavily

lighting

distribution structure. We have some plans for

industry leaders. One renowned LD, Rohan

new marketing strategies with SGM and we will

Thornton of Firelight, stated, “Seeing the new

look at how other brands fit into that mould.”

SGM range was refreshing. In a time when we are seeing more of the same, there were a

Jamie Payet, who has previously worked with

number of SGM products which definitely caught

Croxton, was engaged in the role of National

my eye. I was most impressed by the quality

Sales

and output of both the X-5 and the XC-5 [LED

Melbourne and just outside Sydney, ETA were

strobes]. They were an innovative approach to

able to hit the ground running. ENTECH became

an age-old instrument giving high output with

the perfect launch-pad as the show had a strong

low power consumption. Both products would

lighting focus and was tied to SMPTE. This gave

be a welcome workhorse in any rig.

them good exposure to the TV stations and film

Manager

and

with

warehousing

in

studios.

“The LT-100/200 range I thought was the product of the show. 3D pixel mapping is the

So what had been the big attraction with SGM?

next innovation and SGM are at the forefront of

“Firstly, its international credibility,” considered

this technology. Overall, it's great to see SGM’s

Dave Croxton, “both through its leader Peter

rebirth as a lighting force with an excellent range

Johansen — who of course has a massive

of products.”

reputation in the lighting industry — and the fact that products had already been specified onto

These are the same impulses that first attracted

some major world tours and projects.

Dave Croxton, a hardened industry professional, with

product

“Peter and his R&D team are world leaders," he

distribution in Australia, to set up ETA — which

an

impeccable

pedigree

in

continued. "The flood of low cost equipment

began trading on July 1st.

coming in from China has made it even more relevant to look at the top end of the market

It had been a chance meeting with SGM represent-

and provide high quality, eco friendly, innovative

atives in Jakarta, Indonesia, which originally set the

solutions that stand out from the crowd.”

ball rolling. Croxton was there working for another

22

manufacturer. “Over lunch we discussed each

ETA’s MD also noted that while SGM was a

other’s companies and how they were both driven

recognised brand ‘down under’ it had not been

by passionate industry icons. I love working with

supported for a number of years. “Our plan from

innovative technology, introducing something

the beginning was to launch SGM virtually as a

new and better to the market and the SGM guys

new brand, focusing totally on the new Danish

were looking for a distributor in Australia.”

made products,” he said.

23

SGM NEWS No. 5 2014

X-Factor Australia

As a result of the successful launch, ETA now see

and equipment retail and distribution, he stated,

endless opportunities for SGM. “Presently, the

"When Dave called me regarding SGM Lighting

main interest seems to be in the LED effects, but

and explained the people behind it, I knew

there is plenty of interest in the strobes, washes

there was a real opportunity to be involved with

and the amazing SixPacks,” continues Croxton.

something at a start up level that would grow to

“It is just a matter of getting these products into

become an industry leader. I am confident that

the hands of operators and designers in this

ETA will grow with the success of the brands it

market. Like most countries around the world

carries — and SGM will be a key element to that

Australia is becoming very energy conscious

growth."

and the power saving capabilities of these new fixtures and their robust, long life performance

Summing up, Dave Croxton states, “While this is

will be big selling points for customers here in

a new company there is a wealth of experience

Australia.”

involved in the management that will ensure that it becomes a bright light on the Australian

ETA has wasted no time in getting shipments

production industry horizon — no pun intended

and demo rigs out to customers nationwide

of course!”

for evaluation. In fact LB-100s have already been picked up by TV blockbuster, X Factor — all within a month of ENTECH. ETA is quoting on

For more information call Jamie Payet on 0417 576460 or email jpayet@etaust.com

new nightclubs, theatre applications, TV shows and lighting production.

Dave Croxton is also very impressed with the support SGM has given in getting the stock expediently shipped to the other side of the world. This will be further improved via a large stock holding in Asia Pacific that the APAC countries can draw on — a strategy that will be implemented in the near future. “This shows SGM’s commitment to the market here and its relationship with ETA is a true partnership focused on success,” he says.

Another firm believer is the widely experienced Jamie Payet. With a background in production,

24

David Forster SGM

Jamie Payet ETA

25

SGM NEWS No. 5 2014

LT-100 x 150 pcs

LT-200 x 50 pcs

LED Tubes Provide Intimate For Danish pop and R&B singer-songwriter,

fire effect for the tubes.

Medina, this fall has been dedicated to her

Also the audiences were invited to become

extensive Danish tour Tæt På.

‘immersed’ in the setting, with tubes hanging over their heads, for which purpose the SGM

Medina’s

lighting

designer,

Søren

Peglau,

selected both variants of SGM’s LED tubes for

tubes were ideal with their two sides of pixels creating a 3D effect.

his design creation: 150 pcs 1-meter LT-100 and 50 pcs 2-meter LT-200, specifically acquired for

The atmosphere generated by the LED tubes

this tour by rental company Comtech.

reduced the need for moving heads, spots and floor lights down to a minimum. On many tracks

Peglau’s vision was to place the tubes in various

just a single spot was used for the artiste as well

heights and depths to fill out the stage and

as for the band.

make it seem random and unintentional. “The

26

effect I was looking to achieve was for the

With many different venues on the tour, the

lighting to drizzle down over the musicians. For

LED pixel tubes presented clear advantages for

this, I created content that moved vertically in a

Peglau. “I find them stylish and robust, while

slow mode”, states the designer, who for other

bringing another huge advantage to the table:

pieces of music also produced a slow-running

their weight – or nearly non-existent weight.

SGM NEWS No. 5 2014

Atmosphere for Medina...

Due to this, we could suspend the tubes from

For Peglau, working with SGM products has

their cables and make rigging more efficient and

become a frequent occurrence. While currently

less visible”. The LD used SGM’s ILD (Installation

away on another big tour with artist Burhan

LED Driver) with ArtNet and mapped the pixels

G., he is now planning the design of upcoming

with a Coolux Pandora Player Box.

awards shows, which “most likely will include a ceiling of LED tubes”, he smiles.

Evaluating the tubes on what had been a fantastic tour, Peglau describes them as “incredibly robust”, performing flawlessly throughout the tour, and he appreciates the flexibility and ease of working with the products. “The feedback we have received has been amazing based on lighting design, execution and the show as a whole. Many people have told me that they found the setting to be astounding, beautiful

Lighting designer Søren Peglau

and stylish”.

27

SGM NEWS No. 5 2014

Kolding Light Festival - SGM fixtures in modern urban designs A new concept and tradition has been born in Denmark: a light festival in the city of Kolding.

With the purpose of presenting a new and different experience of the city, local business people pooled together to add culture, beauty and technic to the public domain.

Project manager from Get Visual, Jacob Elsig, delivered lighting installations to many of the graphic and innovative projects and participated in the creation of the urban attraction together with the festival’s coordinator and his lighting designer, Christian Vigsø. With the environment in mind, a key factor for the festival is to utilise light sources based on LED technology.

“It seemed natural to me to contact SGM in relation to this festival”, says Elsig who

Elsig was there to experience the fascination of the children, the challenges taken up by photographers to capture the right moment, the families who used the LED Balls as foreand background landscapes for family portraits and couples standing on each side of the wall blowing kisses across to the other.

The Spider in front of the train station was another attraction that drew people from afar.

Here Elsig specified 22 P-5 LED wash lights and four pieces of the new IP65 G-Spot moving head.

“With the G-Spot we were able to create patterns for the entire square — that’s how powerful it is”, he remarked. “Before the G-Spot came into the picture, we were considering using many more moving heads or large video projectors, but none of these can hang unprotected in the

28

was involved in The Spanish Steps, The Train Station Square’s installation named The Spider, Hotel Saksildhus and other smaller one-day installations. “I think SGM’s products prepare the ground for us professionals to think outside the box – and play around with the lights”, he adds.

For The Spanish Steps, LD Christian Vigsø deployed 1200 LB-100 LED Balls, 24 TLD-612 A touring LED drivers with ArtNet and 20 SixPack LED blinders controlled by Madrix and Hog4 in their beautiful artwork creation. The LB-100 wall was a central attraction in a small street and it was met with comments from the visitors such as “this is lighting therapy”, “this is truly beautiful” and “this is really a work of art”.

Danish December weather”.

The P-5 wash light also captured the project manager’s attention. “With only four lamps we can light up an entire building with the ease of pulling the electricity from a regular power socket”, he explains about the installation at Hotel Saksildhus.

The light festival was a success, and looking to the future it is now planned as an annual December event. Many residents, tourists, artists and professionals came to the city for a positive and inspiring experience, which Elsig is proud to have been a part of. He concludes: “It has been a pleasure working with the SGM products, which have many great, innovative features”.

SGM NEWS No. 5 2014

LB-100 x 1200 pcs

TLD 612 A x 24 pcs

SixPack x 20 pcs

P-5 x 22 pcs

G-Spot x 4 pcs

Project manager from Get Visual Jacob Elsig

“I think SGM’s products prepare the ground for us professionals to think outside the box – and play around with the lights”

29

LDI Review -SGM hit the Spot The annual industry exhibition in Las Vegas set the standards for the innovations of the year and drew in great numbers of visitors.

Since its first presence in the states at LDI in 2012, SGM has now truly been established as one-to-watch which was pleasantly visible by the crowd appearance in November.

The IP65 rated G-Spot moving head made it first entry in the US, presented both under normal circumstances and in a shower cabinet. Also on display was the recently launched extremely

After the successful days, products were shipped to Los Angeles for the prominent Live Design Master Classes bringing top-designers and artisans together to discuss TV lighting, concert lighting and projection to name a few topics.

SGM’s Peter Johansen and Randy Wade meet up with

SGM seals news distributorship in Colombia with

Whitney Hoversten, Lighting Director for Beyoncé.

Iluminación Jaime Dussán.

Upstaging’s Chuck Spector, SGM’s Randy Wade and So Midwest’s Robb Jobson.

30

powerful Q-7 and Q-7 W, which demonstrated their ability to strobe, wash and blind through either the RGBW version or the fully cool white version with a light output of nearly 60,000 lumens.

Peter Johansen in front of the bright Q-7 W.

SGM NEWS No. 5 2014

Illuminating Hermès with LB-100 Rue du Faubourg Saint-Honoré in Paris is one of the most fashionable streets in the world, and it is here that the flagship store of Hermès is located.

This famous luxury department store, dating back to the 18th century, recently decided to decorate its façade and called in the established Paris-based technology specialists Lumière et Son to help fulfil the project.

Offering close cooperation, SGM’s French distributor, Sonoss, delivered 360 LB-100 LED Balls (measuring 30 x 12 meters) to Lumière et Son. The company’s product and project manager, Vincent Criulanscy, explains: “They were looking for a ‘soft’ kind of illumination; different from that of a Christmas tree – more elegant”.

It is not the first time Lumière et Son has selected SGM fixtures for their projects. Previously, the SixPack LED blinder has been used to great effect for fashion shows by Yves Saint Laurent.

The design this time was coordinated by Skertzò’s Jean Michel Quesnes and Hélène Richard, who were looking to achieve very smooth and graphic effects for the old building. Feedback has already been great and Criulanscy informs that the flexibility of the LB-100 unquestionably adds value to a project of this character.

LB-100 x 360 pcs

31

SGM NEWS No. 5 2014

SGM on premier TVshows...

Eminem, Lady Gaga, Robbie Williams…they have all had the SGM X-5 strobes on set for recent TV shows.

Aurora Lighting Hire’s recent move to new purpose built warehouse facilities in Greenford, West London has coincided with a rapid take-up on their new SGM X-5 LED strobe inventory, as an increasing number of TV lighting directors and moving light operators turn to this new age solution.

Says Aurora’s Nick Edwards, who joined the TV lighting facilities company as MD last summer, “We purchased eight X-5s to test the water back in August; we didn’t have any strobes in our current inventory so we were open to the idea of investing in this new technology — and I’m pleased that we did.”

The feedback was so positive, that Aurora has now more than doubled its stock of X-5s. In addition to their popularity with lighting directors they have also been successfully dry hired to 'touring' lighting companies.

“It was a pro-active purchase on our behalf, the low energy consumption being a major factor in our purchase,” Nick explains. “We also favourably compared the build quality with other strobes, and believed they would become a good workhorse.”

As a result of Nick Edwards’ recommendations, the X-5s were quickly appearing on high profile shows.

The highly experienced Mike ‘Sooty’ Sutcliffe fielded two fixtures on each side of the stage to punctuate Lady Gaga’s memorable performance of Venus on a recent BBC1 late night Graham Norton

Show (from London Studios) where they were used to fire into some mirrored set pieces.

Standing in for Chris Rigby, this was the first time Sooty had broken from using conventional xenon strobes, and he was thankful to Nick Edwards for suggesting he try them out, after he had seen them featured in Gurdip Mahal’s lighting design for Staying In at Pinewood Studios (a show that Sutcliffe himself subsequently used them on).

The lights were programmed and driven by moving light operator Theo Cox, another who has used the strobe on frequent shows.

So what had been the appeal to Sooty Sutcliffe?

He confessed that the low energy consumption had been a huge factor in his decision and he is now anxious to try out the XC-5 RGB version. Asked whether having made the leap of faith he would be adopting the SGM solution for future shows, he replied unequivocally, “Yes, without doubt.”

Another lighting operator who has been won over is Ross Williams. He has been using Aurora Lighting’s X-5 on popular productions such as Staying In and Your Face Sounds Familiar. He also took a demo pack of 12 SGM SixPack blinders on the major BBC marathon fundraiser, Children In Need recently.

Working again with leading TV lighting designer, Gurdip Mahal, the SixPacks were mounted on the floor dollies to enhance performances by bands such as JLS.

32 TV Production

SGM NEWS No. 5 2014

Said Ross, who is also a director of Aurora Lighting Hire, “The SGM strobes were first brought to our attention by colleagues who had seen them and thought they would appeal to us — Aurora are always on the lookout for new exciting products to add to our rental stock.” Since replacing conventional strobes with six X-5s on ITV's Your Face Sounds Familiar, he has used them regularly.

On the Williams show, the LD placed six X-5’s in the rig — four attached to the set and two of them placed inside very large gold closets — which sprung into life when Robbie and Rufus Wainwright sprung from within in pink glittery top hat and tails to celebrate their ‘coming out’ in Swing Both Ways.

These were triggered from a Hog 4 console.

Commented Richards, “The thing I like most about

Photo: Brian J. Ritchie, Hotsauce, REX

“They are firmly on our favourites list now,” he confirms.

“From an operator’s point of view they are a dream to work with. I'm always a big fan of the strobe effect to add highlights and punctuation into a musical performance. With a constant on hyper-flash feature, which doesn't weaken when left running for prolonged periods, this precision programming is easy.”

And for television use they are perfect, he says.

“Subjected to the Harding Analyser, which checks compliance of recorded material for flashing images amongst other things, the ability to finely adjust strobe rates and intensity levels is vital. The X-5 makes this easy to control. They may not be quite as bright as some traditional strobes, even though they are incredibly punchy — but that actually helps in the TV world. They feel like they have a more linear dimming characteristic.”

As for the SixPacks, Ross commented on “the bright saturated colours” which he senses will prove highly effective on larger shows as audience blinders.

Other high profile shows using the X-5 — this time with LD Oli Richards at the helm — have included Robbie Williams: One Night At The Palladium, which was recorded for DVD and BBC1 broadcast, and he also used eight on the Jonathan Ross Show to highlight Eminem’s performance of Berzerk.

the X-5s is that they physically look good on camera — nice and low profile, which was particularly useful with regard to the wardrobe scene. They are easy to place in and around the band — and it also goes without saying that they are very bright. But one of the main reasons for using them was because Aurora have them, and recommended them.”

Finally, back at Children In Need, one of the highlights was the EastEnders sketch, with the soap stars performing on the familiar Albert Square lot at BBC Elstree Studios. In the breakdance sequence LD Bernie Davies and moving light operator Russell Grubiak used them to dynamic effect.

But the final word comes from Ross Williams, who summed up the advantages these strobes will increasingly offer lighting directors — and television light entertainment in general. “I have been very impressed with the new SGM products in terms of both performance and build quality. I like the menu structure with nice little touches such as letting you know the next available DMX address, which tells me someone has really thought in detail about what they are making.

“I have always been aware of SGM as a brand, but never seen much of their equipment on the UK rental market — until now. They are expanding successfully into the professional lighting scene, previously dominated by a few big names only.

I look forward to seeing what else they bring to market in the coming months.”

33 TV Production

…And The Awa P-5 x 66 pcs

SixPack x 28 pcs

With a live television transmission from Arena

deploying

Multiuso in Rio de Janeiro, the Brazilian award

Enjoying a close relationship with SGM’s Brazilian

ceremony, Prêmio de Multishow de Música

distributor, L.B.O., Olivio always receives demos

Brasileira, presented the best music of the year

of newly launched SGM product. “We test the

and awarded national artists and bands based

products on our projects in order for us to better

on audience voting, and a panel of experts

understand what functionalities, efficiencies

consisting of journalists and music industry

and cost benefits they bring to our company

professionals.

before we make the purchase”, he states.

Spectrun Design e Iluminaçςão is the company

Again for the award show the benefits were clear.

behind the lighting for the show and they called

Olivio intended the P-5 to outline the sports

on 66 SGM P-5 wash lights and 28 SixPack

arena while also illuminating the audience; at the

blinders to complete their task. As the company’s

same time, the SixPacks were used throughout

track record demonstrates, Spectrun Design e

the arena and on stage to provide a high

Iluminaçςão is a versatile player on the market;

volume of lighting. Believing that he achieved

they not only supply equipment for events, they

his objective, Olivio explains: “In this particular

in fact also create the projects themselves.

case, I managed to get the best result, as these

SGM

equipment

in

his

projects.

new devices are very efficient and bright as well Lighting

designer

from

Spectrun

Design

e

as offering a full colour range”.

Iluminaçςão, Marcos Olivio, has a long history

34 TV Production

ard Goes To…

A GrandMA2 console was used to control the

onto the screen. Secondly I have to create a nice

SGM LED wash light and blinder with preset

environment and illuminate the scene in the best

programming conveying the virtual performance

possible way. SGM products are very efficient in

very accurately in reality.

making this all come together”, states the light designer.

Working with the SGM fixtures, Olivio observes inversely

He continues, “I am very pleased with the new

proportional to the power consumption”, while

generation of LED products from SGM. Their

other product benefits such as the innovation

output is much higher than I have seen with

factor, IP rating, resistant material in construction

similar products. SGM has managed to make real

and design; the quality of brightness and colours

progress in our industry”.

that

“the

light

output

is

nearly

also came into play in deciding to use the P-5 Now, the creative team of Spectrun Design

and the SixPack.

e Iluminaçςão is already onto new challenges,

SGM products overcome the TV production challenge

developing a project for a large football arena for the DVD of the great Brazilian singer Ivete Sangalo, and entrusting the SGM products to

“Lighting projection for TV is always a challenge.

show their magic once again.

First I consider the importance of conveying the same feeling experienced by the live audience

35 TV Production

SGM NEWS No. 5 2014

SGM Package is The Choice f

SixPack x 40 pcs

LT-100 x 120 pcs

LB-100 x 144 pcs

Brazil’s national counterpart to the American network Nickelodeon, a cable and satellite TV channel, recently hosted its 14th consecutive award show Nickelodeon Kids Choice, Meus Prêmios Nick.

Spectrun Design e Iluminaçςão delivered the entire project with production design headed

by Ludmila Machado as well as lighting design, introducing an SGM lighting package to fulfil their ambitious concept. Lighting designer for Spectrun Design e Iluminaçςão, Marcos Olivio, who had a great design team working on lighting and scenery, used 40 SixPack RGBA LED blinders, 120 LT-100 1-metre 3D graphic tubes and 144 strings LB-100 LED Balls. “The new products from SGM enable us to create a great diversity in our designs”, he comments.

The production designer Machado, who selected the LB-100 and LT-100 at an early stage, adds: “I like to incorporate the most creative products from SGM already in my early drafts”.

With the intention of generating a dynamic, colourful and upbeat scenery for the show, Olivio selected the SGM equipment in order to create this environment. As the target audience is between 2 and 15 years old, it was important for him to be able to make a visual impression sufficiently appealing enough for them to stay tuned in on the activities on screen. And for that he developed an age-appropriate design with children’s preferences in mind.

The LT-100 LED tubes formed the frame of the LED screen with a gradient of 45 degrees and the LB-100 LED Balls were placed as curtain

36 TV Production

SGM NEWS No. 5 2014

or Nickelodeon’s Kids Choice

drops on the sides and the back of the stage.

The SixPacks surrounded the entire edge above and on the sides of the stage, providing a multicoloured effect.

upcoming role in the illumination of a historic building in Brazil.

The fixtures were controlled by an MA lighting system with VPU for pixel mapping and ArtNet for sending content to the LT-100 and LB-100.

Olivio is extremely content with the result of his creation. “SGM make products that complement our designs with focus on quality and diversity”, he says, mentioning also that the well-designed and stable equipment functions to the maximum which gives him peace of mind during operation.

The SGM P-5 wash light is another favourite of the designer, and while it was not deployed for the Kids Choice Awards, Olivio reveals its

37 TV Production

The G • Spot THE WORLD’S FIRST I P 65 R AT E D M OV ING HE A D

SGM NEWS No. 5 2014

Maintenance Free & Multi-environmental

The Environmental Choice; low power consumption

The G-Spot is a maintenance free product with an IP rating of 65. Being water, dirt and sand proof, there will be:

• no accumulation of dust or externally induced impact on internal optics, gobos or the light source unit

• no smoke fluid build-up inside

• no humidity inside

• perfect inner cleanness of the luminary

• excellent performance in any conditions Worst case scenario in a turbulent environment, the front lens must merely be wiped off, which is a huge time and cost saver effectively eliminating the need for cleaning and maintenance.

Selecting to deploy the G-Spot moving head goes hand in hand with meeting sustainability targets – a high priority for most forward-thinking event promoters. The long lifetime of LED modules does not compromise with the powerful brightness and immense colour range, which simply adds to the value.

Being purely LED based (RGBY), it produces substantially higher colour light output than conventional light; for example, a 1500 watt discharge lamp-based moving head produces approximately 1000 lumens whereas the G-Spot, at 250 watts consumption, gives 4000 lumens — four times the output at 1/6th of the power.

The light output of the G-Spot is proportional to its power supply, where a comparable conventional spot draws 1500 watt continuously regardless of whether it is dimmed to zero.

The applicability of the G-Spot is unlimited; the IP65 moving head can replace any lighting products in any environment.

Powerful LED light source Not only has the light output been doubled since launching the original prototype — delivering a brightness that now outperforms most 10001500 watt discharge lamps — but the G-Spot also provides a virtually unlimited colour palette.

The G-Spot with its 850W high power RGBY LED light source boasts significant luminous advantages when compared with other market

During breaks, the G-Spot ensures:

• Low power consumption

• Low heat radiation

Power consumption*

Light Output (lumens)*

Efficiency (lumen/watt)*

leading moving heads. The blue registers up to 20% brighter, the red is 400% brighter, while the green matches the best in class.

* G-Spot compared to a market conventional discharge moving head utilizing an Osram HTI 1000/PS Lok-it at 240v

39

SGM NEWS No. 5 2014

Safety first

through four fan settings for quiet operation: Silent, Standard, Max and Full Fan Speed.

As the G-Spot is maintenance free, there is no need for engineers to climb the rig to clean out the fixture due to dust build-up on internal optics – and no need to change the light source.

With the LED based G-Spot there is no risk of lamp explosions. Discharge lamps have a high pressure inside with may cause the lamp to explode. Such explosions involves the risk of other damaged parts, glass flying inside the product and possibly outside, which could harm people. Also, the fumes from a discharge lamp is very unhealthy, why manufacturers of these recommend that you clear a room for up to an hour when a discharge lamp explodes.

Meanwhile, the exterior design of the moving head has been constructed to prevent stray light scatter causing the fixture to illuminate itself.

Humidity elimination

Danish Design SGM believes that a lighting designer should not only see the benefits of their products, but should also respond to the design aesthetics — from the smooth surface, easy handling and compact design, with function and form combining to solve the challenges of their working practice.

With G-Spot the priority has been to design a one-hand operational and ergonomic display, and a lock on the pan and tilt functions.

No noise, no stray light With the G-Spot comes the benefit of a silent unit valuable for any stage installation. The integrated fan provides variable fan control

Ionic membrane dehumidifiers

SGM has introduced a patent-pending solutiOxygen O2 on to ensure the Water H2O complete IP65 of the G-Spot; a Gore-tex Power pressure equalization membrane fitted to equalize the air pressure. Through this Gore-tex membrane air is allowed to pass through the membrane, while humidity cannot.

The air humidity will be maintained at a constant level by the electrolysis process of hydrogen extraction which eliminates humidity – thereby creating the ideal environment for electronic circuits.

H2O

The G-Spot contains two unique dehumidifiers that electrolytically remove moisture from the air inside the base and head, still providing maintenance free and silent performance. When the G-Spot is powered on, the internal potential moisture dissociates into hydrogen ions and oxygen.

The hydrogen ions are transmitted through the membrane to the outside where they react with oxygen of the air causing the water vapour to be discharged.

41

SGM NEWS No. 5 2014

Long lifetime The G-Spot utilises a high voltage, low current method to ensure the highest possible efficiency of the LEDs - minimizing junction temperature and thereby increasing the expected lifetime of the multiple LEDs, which is 50,000 hours.

allowing for custom-made effects for further shape manipulation, as we use a standard E size, that is 37.5 mm in diameter.

The positioning of the gobo wheels is designed to allow for focusing patterns or shapes into either hard, crisp, sharp edges or a softening the edges as required.

Two independent rotating gobo wheels

Controlling by smartphone

The G-Spot has two independent rotatable gobo wheels, with five gobo slots plus one open

The RFID and NFC interfaces ensure easy setup and procurement of data such as running

position on each to control the shape of emitted light. Each gobo are indexable with bi-directional rotation.

The standard gobo set has been carefully selected based on the most popular applications and experts opinion. It includes both breakup patterns, popular in theatrical applications, geometric gobos perfect for mid-air beam effects and full coloured gobos that help to create dazzling colorful shows.

hours and error code. Even without unpacking or powering on the fixture, units can be programmed from a mobile phone, product data extracted, and current condition of the unit determined, enabling the user to assess whether it can be shipped directly onto the next tour.

As the G-Spot is IP65 rated, it has watertight gobo hatches for the gobos to be easily replaced

42

Via the RFID or the RDM the end-user can access constantly logged data and use it for product diagnostics. This built-in, intelligent monitoring system will collect data such as the junction temperature of the LEDs, running hours, fixture temperature, level of internal humidity. All data

SGM NEWS No. 5 2014

feeds the internal microcomputer which logs fixture status for health-checking, ensuring optimal running conditions and easy fault location.

Time saving Unlike the standard discharge lamp, the G-Spot has no strike time when powering up the unit to full output. It do not need time to warm up.

The same principles applies for cool down time; discharge lamps need to cool down before

down to 1 degree, providing a zoom rate superior to that of comparable products and rendering possible the applicability as both a wash and a spot.

Through auto-focus, focus is maintained when

restrike is possible, the G-Spot can restrike instantly.

focal length changes. By the high-speed and precise focus control, crisp beam quality or soft de-focused effects further add to the scope of deployment. The 4-facet rotating prism gives a crisp beam separation and a precise beam

The technician does not have to keep an eye on the lamp hour counter of the G-Spot, as no replacement is needed with a LED lifetime of 50,000 hours. Discharge fixtures has a recommended lifetime of 750-3,000 hours and the technician has to check this frequently and might need to make an early replacement even before having reached the recommended lifetime due to the fixture being out on jobs.

Excellent optical features The focal length of the zoom lens in the G-Spot provides for huge optics zoom ranges from 8 degrees to 43 degrees, with the additional advantages of a pseudo zoom effect by the iris

separation control.

Through sophisticated optics and smooth colour mixing, the G-Spot delivers an extensive colour palette from light pastels to vibrant and deep saturated colours. Colour mixing transpires from inside the lamp module for complete seamless and high resolution, while fast and accurate iris with build-in dynamic effects ensures for the maximum creative control.

Where a frost filter normally has to be switched either on or off, the G-Spot contains a soft highquality frost filter which is variable from 0% to 100%.

43

SGM NEWS No. 5 2014

Ultra-high-speed strobe effect As a profit for most concerts and clubbing installations, the ultra-high-speed strobe effect (1-50Hz) introduces instant colour control and the possibility to strobe between two or more colours at any speed by replacing black with any colour. This takes strobe effects to a completely new level. Random strobe and pulse effects can be generated with variable speed.

Easy linking with wireless DMX The G-Spot is compatible with wireless DMX and RDM for bi-directional communication with the most reliable technology from LumenRadio’s OEM solution. Signal strength can be read quickly, directly off the display.

The built-in wireless DMX receiver ensures a range of up to 1,000 meters with line of sight and allows users to connect any G-Spot to any existing wireless DMX setup without having to purchase additional hardware. Everything you need is built into the G-spot as standard and there is no need for external receivers.

This DMX solution is based on the award-winning CRMX technology (Congnitive Radio MultipleXer) which dynamically scans the 2.4 GHz band and smartly chooses available frequencies to avoid interference with any other wireless equipment using the same band.

By choosing a RDM compatible transmitter, it will also be possible to send and received RDM messages to and from the G-Spot greatly expanding the versatility and user friendliness of the DMX network.

Setup has never been easier:

1. Turn on the Wireless DMX option in the

G-Spot using the user interface built into

the base.

44

2. Press the ‘Link’ button on the wireless DMX transmitter connected to your

controller.

All available G-Spot receivers are now connected to the wireless DMX network for full control over the fixtures.

Universal connection possibilities With the built-in auto-ranging electronic switchmode, the input voltage can be from 90-250VAC, 50/60Hz, which offers universal connection possibilities.

Effect wheels The G-Spot has two effect wheels for generating optical effect. The effect wheels operate as an extension to one another for achieving continuous animation effect.

Their unique design adds life, movement and dynamics to the gobos and they can be controlled in a stepless manner, all of which makes the G-Spot ideal for theatre applications.

High-precision Pan and Tilt The G-spot has a 16 bit Pan and tilt control, with a 540° Pan and 270° tilt movement with feedback.

Dynamic CT Correction A linear dynamic CT correction from 3,000K to 12,000K allows for complete control and accuracy of the colour temperature in a simple way.

SGM NEWS No. 5 2014

Photometric data

Red

Green

Blue

Light output 4270 lm Power 270 W Efficiency 15,8 lm/W

Light output 9090 lm Power 358 W Efficiency 25 lm/W

Light output 3500 lm Power 330 W Efficiency 10,6 lm/W

LUX diagram 8째

43째

Gobos Gobo wheel closest to optics

1

2

3

4

5

Gobo wheel closest to light source

1

2

3

4

5

45

Specifcations G路Spot

46

The P路5 PROBABLY THE BRIGHTEST LED WASH LIGHT

Light Source 44 pcs. of high power RGBW 10W LED Light Output / 21掳 25,800* lumens Efficacy 51,2 lm/W LED Source Life Expectancy 50,000 hours Lens Selection 15, 21, 43 degrees Power 410 Watt / 230V Weight 8.9 kg Ingress Protection rating of fixture IP65 Ingress Protection rating of fan module IP55

* Goniometer scan / ocean optics / Viso Light Studio

47

The P·5 BRIGHTER · LIGHTER · WHITER

Brighter An extremely high luminous output of the LED modules with an efficacy of 51,2 lm/W combined with a flicker free operation suitable for any application and approved

by Panavision for TV studio lighting.

Lighter Only 8.9 kg Whiter Apart from the large variety of saturated colors that can be created due to the RGBW, the high-performance LEDs produce a very bright white, which provides a full palette of pastel colors and the most powerful and pure white light.

With the P-5 we had a mission...

• to develop a cutting-edge, high performance product, doubling the output

while reducing the cost

• to create an intelligent temperature control with optimized cooling facilities

featuring high-efficiency, low-noise modes

• to produce a user friendly setup with a simple control-button display • to ensure easy support by means of a patented RFID implemented interface

allowing for easy warehouse control and remote diagnostics, updating and

uploading of DMX settings even when in off-mode

• to programme a standalone mode eliminating the need for a dedicated con- troller • to implement a standard built-in wireless DMX receiver facilitating seamless

and individual integration into any environment or location solely requiring

the presence of power

• to allow for numerous mounting options and simple positioning • to accomplish an aesthetic, uniquely Danish design featuring the latest LED technology We did it!

48

The P·5 THE HIGH APPLICABILITY

-lights up your day as well as • Monuments and attractions • Architectural buildings • Shopping centers and retail • Bridges • Piers • Interior and exterior concerts • TV shows • Staging • Rental • Etc.

49

The P·5 BEAM ANGLES AND COLORS Narrow spread lens of 15° Medium spread lens of 21°

15°

21°

43°

Wide spread lens of 43° Black colored housing White colored housing

Lumens per RGBW 15° 23,000 lumens R: 6,100 lumens G: 7,500 lumens B: 4,300 lumens W: 10,100 lumens

21° 25,800 lumens R: 6,200 lumens G: 8,200 lumens B: 2,900 lumens W: 10,900 lumens

43° 23,500 lumens R: 5,000 lumens G: 7,200 lumens B: 2,500 lumens W: 10,200 lumens

The P-5 patents The P-5 is covered by several patents safeguarding the uniqueness of the product.

The P-5 is protected under the following patent: MI2011A001631.

Furthermore, the P-5 is registered for design patent in Europe, United States and China.

©SGM A/S 2013. Specifications subject to change without notice Publication Number: 2013/02

50

The P·5 W & P·5 TW BRIGHTER - LIGHTER - WHITER They might not look as much, but do not let their size fool you. The compact and light fixtures pack a big array of features that will suit any purpose where white “P-5 W” or tunable white “P-5 TW” light is required. They are both effective fixtures for making spectacular and vivid lighting designs upon facades, structures and large buildings with pure white and tunable white light.

P-5 TW has a high luminous output of the white with an efficacy of 74 lm/W, while the P-5 W has 81 lm/W. Both units run a flicker free operation approved

by Panavision for TV studio lighting, weigh only 8.9 kg and are IP65 rated.

P-5 W contains 44 x 4 pcs. of high power 10W LEDs that will produce a stunningly white and bright light with a powerful output of more than 33,000 lumens.

P-5 TW contains 44 x 4 pcs. of high power 10W LEDs that will produce a large array of possibilities to tune the high quality light between 2,200 and 5,300 Kelvin with a lumen output of more than 30,000 lumens at 3,500 Kelvin.

The P-5 W and P-5 TW advantages: • Intelligent temperature control with optimized cooling facilities featuring high efficiency and low noise modes • User friendly setup via simple control-button and OLED display • Interchangeable lens kit of 15, 21 and 43 degrees • Built-in wireless DMX receiver • Numerous mounting and position options combined with low weight • IP65 rating for exterior lighting designs

51

The Q·7 & Q·7W WHITE AND RGBW COLOR LED WASH, BLIND, STROBE The Q series consists of 2 powerful LED lights with the ability to wash, blind and strobe. The Q-7 is a low-profile and compact RGBW fixture, which contains over 2,000 powerful RGBW LEDs, while the Q-7 W contains almost 1,000 cool white LEDs. Both units perform as powerful adjustable wall washers with a spread angle of 110° respectively. The IP65 rated fixtures lights have a small physical footprint, which makes them ideal fixtures for outdoor use to light up buildings, facades, architectural structures and attractions.

The Q-7 has a high output of over 28,000 lumens, while the Q-7 W has a staggering output of 60,000 lumens.

As versatile as these units are in outdoor applications, just as suitable are they for indoor applications such as TV studios, theaters, exhibition stands and other applications were a flicker-free wide flood of colored or crisp white light is requested, meanwhile providing the entertainment designs with a flashing bright color strobe effect.

The Q-7 RGBW and Q-7 W advantages: • High performance LED fixtures with low power consumption • USITT DMX 512 A and RDM controllable • Lightweight construction of only 8.1 kg • True LED alternative to traditional flood lights and strobes • User friendly setup via simple control-button and OLED display • Numerous mounting and position options combined with low weight • Elegant Scandinavian design • LED source life rated at 50,000 hours • Ingress Protection Rating of IP65

52

Technical University of Denmark

The X·5 THE BRIGHTEST LED STROBE

PIXEL CONTROLLABLE Specifications • Light source

2,970 white LEDs

• LED source life expectancy

50,000 hours

• Power

4A/200-240V/50-60Hz

• LED panel

Three individual controllable LED segments

• Weight

5.8 kg

53

The X·5 THE BRIGHTEST LED STROBE

Experience extremely high luminous output of nearly 3,000 pure white LEDs placed into three individually controllable LED segments. The X-5 makes it possible to create unique effects never delivered before by a strobe.

The X-5 is a lightweight, compact and ultra-high performance LED strobe with an exceptionally low power consumption of only 4A. The X-5 is a robust, state of the art LED fixture providing an alternative to traditional, expensive and fragile Xenon lamps.

Use of the X-5 will result in advantages such as the utilisation of less cabling, fewer Gen-sets and lower maintenance cost. The X-5 delivers maximum effect at a lower life cycle cost compared to traditional strobes.

With the X-5 we had a mission to...

• develop a cutting-edge, high performance strobe with low power consumption • implement a strobe consisting of three individually controllable LED segments • transform the strobe from being secondary and fragile, to being primary and robust • include an intuitive user interface • implement a stand-alone mode eliminating the need for a dedicated controller • produce a noiseless strobe • allow for numerous mounting options and simple positioning • accomplish an aesthetic, uniquely Danish design featuring the latest LED technology And we did it!

54

The X·5 THE WORLD’S FIRST PIXEL CONTROLLABLE STROBE Never before have lighting designers seen strobes that offer pixel control. With the X-5 we have re-written the rules on the stroboscope concept. We have conceived the brightest LED Strobe ever and produced a fantastic pixel product.

Just imagine the possibilities of combining a strobe with a pixel blinder and you will have some idea of the concept. Each X-5 strobe has three cells that can be operated independently of each other and when fitted to either the twin BCC-2 or quad BCC-4 this creates a ready-made, perfectly spaced pixel blinder.

The X-5 patents The SGM X-5 is covered by several patents safeguarding the uniqueness of the product and its distinctive exclusive design.

©SGM A/S 2013. Specifications subject to change without notice.

Publication Number: 2013/06

55

The XC路5 THE BRIGHTEST COLOR LED STROBE With the X-5 we conceived the brightest white LED strobe ever and with the same technology we developed the XC-5 with a high luminous output of over 1,000 power RGB LEDs. The XC-5 is a lightweight, compact and ultra-high performance LED RGB color strobe with an exceptionally low power consumption of only 4A. It is a robust, state of the art LED fixture providing a true alternative to traditional, expensive and fragile Xenon lamps.

With the XC-5, the rules of the stroboscope concept have completely been re-written. Just imagine the possibilities of combining a strobe with RGB capabilities; it revolutionizes lighting design.

Housed in a black, slim aluminum chassis, the XC-5 contains a 120掳 lens as standard, and set up is via the OLED 5-button graphic display.

56

The XC·5 ADVANTAGES • High performance LED RBG color strobe with low power consumption • USITT DMX 512 A and RDM controllable • True alternative to traditional strobes • User friendly setup via simple control-button and OLED display • Stand-alone mode eliminating the need for dedicated controllers • Noiseless LED RGB color strobe • Numerous mounting and position options • Lightweight and aesthetic Danish design

Specifications Light source

1,080 RGB color LEDs

LED source life expectancy

50,000 hours

Power

4A/200-240V/50-60Hz

Weight

5.8 kg

57

The SixPack SP-6 - THE ULTIMATE LED PIXEL BLINDER

Our R&D team did the workout so you don’t have to.

Imagine a fixture that has: • the power to illuminate a building and blind audiences • the finesse to wash a cyc with even colour • the flexibility to create simple or complex colour matrix designs • the creativity to display graphic content • the technology to emulate a halogen lamp • the convenience of RFID for easy configuration and data readout • the lightness provided by a mere weight of 8 kg

58

The SixPack THE ULTIMATE LED PIXEL BLINDER

When rigged together, SixPacks create a perfect low resolution and extremely powerfull video wall. Animated graphics can subsequently be laid over the display to create stunning high powered images.

One SixPack fixture contains six individually addressable 40 watt RGBA lamps creating a staggering output of 7,200 lumens in total.

Why halogen emulation?

Each SixPack features a Halogen Emulation Mode (SGM unique feature) which is designed to mimic the rise and decay of a traditional halogen lamp. This mode creates a retro look allowing designers to add more flexibility to their constructions.

With the SP-6 we had a mission to...

• develop the world’s first RGBA LED fixture with a halogen emulator • create a high-power, low-resolution video pattern • create a stylish design utilising the latest LED technology • combine six outputs of powerful 40 watt colour mixing with build-in electronics and individual DMX control of each pixel • produce an advanced LED fixture with multiple functionalities for the LD to operate (e.g. to display animated text or programmed patterns)

And we did it!

59

The SixPack THE WORLD’S FIRST HALOGEN EMULATOR FIXTURE

The trapezoidal design of the SixPack enables the fixture to be rigged into curved shapes such as a speaker line array. This also makes it perfect for outof-the-box and unique installations while maintaining an easy rigging system for quick and safe setup and dismantling.

Unlike any others fixture, the SixPack has all its control features on the rear for easy access on stage allowing it to be placed in e.g. stage stairs.

With an IP rating of IP65, the SixPack is designed to be used in an outdoor environment allowing it to be used as a uplighter on building facades.

60

The SixPack PHOTOMETRIC DATA*

All On Light output

7,200 lm

Power

240 W

Efficiency

30 lm/W

Spread Angle 13˚

Red Light output

3,300 lm

Power

59,4 W

Efficiency

56 lm/W

Spread Angle 13˚

Green Light output

2,600 lm

Power

72,4 W

Efficiency

36 lm/W

Spread Angle 13˚

Blue Light output

1,600 lm

Power

77,7 W

Efficiency

21 lm/W

Spread Angle 13˚

Amber Light output

2,500 lm

Power

60,5 W

Efficiency

42 lm/W

Spread Angle 13˚

The SP-6 patents The SGM SP-6, also going by the name the SixPack, is covered by several patents safeguarding the uniqueness of the product and its distinctive exclusive design.

* Goniometer Scan / Ocean optics / Viso Systems Light Spion™ ©SGM A/S 2013. Specifications subject to change without notice Publication Number: 2013/06

61

LB·100 LED Ball Multiples of LB-100 LED Balls are designed to form a video light curtain with 120mm pixel pitch.

The curtain is made up from 0.85m long strings, each containing seven white LED Balls. Each 28mm sphere contains two powerful RGB LED’s (rated at 42mW per pixel) built into the white plastic moulding. These can extend to a maximum length of 6.8 meters (using 56 balls) and total power consumption is just 42W. The system can be controlled via DMX as well as with a dedicated video server or ordinary PC with Artnet™ (the Artnet signal is then distributed by the A-4 to DMX Converter).

These semi-transparent IP65-rated LED Balls can be viewed in 360° and be used to create alluring 3D spatial effects.

This makes them suitable for a wide range of applications, including TV scenography, theme parks, exhibitions, video art, clubs, shopping malls … and just about any fixed installation.

SPECIFICATIONS

Dimensions Connections Diameter 28mm Data input Male locking 4-pin RJ765 Pixel pitch 120mm socket Data output Female locking 4-pin RJ765 Installation socket Orientation Any Electrical specifications Ambient operating conditions Power Consumption is 7.4W per 7 pixels Maximum ambient temperature (Ta) 50° C (122°F) Accessories Minimum ambient temperature C-1, Power adaptor cable (Ta) -30° C (-22°F) Part # 830060201 Operating humidity 98% TLD-612 Touring LED driver Part # 80070201 Signal source ILD Installation LED Drive LB-100 DMX Control 21 channels Part # 80070216 According to standard USITT DMX 512 A TLD-612 A Touring LED driver - ART Net IP 65 Part # 80070221

62

LT·100/200 3D Graphic Tube The LT-100 comprises a series of one-metre long pixel sticks, loaded with RGB LEDs at 35mm pixel pitch — all DMX drivable via any proprietary media server, or pixel mapping DMX consol.

This 3D graphic tube was demonstrated at Frankfurt’s prolight+sound 2012 via 300 sticks, suspended from the ceiling.

However, it made its nightclub debut at Home, in Lincoln, UK where it provided a staggering overhead 3D vertical and horizontal zip effect.

The theory of pixel mapping is that two dimensional objects are transformed into three dimensions with the help of advanced programming techniques; thus each LT-100 LED pixel can be addressed individually enabling the LJ to create genuine 3D lighting effects, such as 3D waves or 3D bars which can be easily manipulated in terms of speed, colour, brightness, direction, and much more.

This creativity will be extended further by the future release of 2-metre and ½-metre lengths (LT-200/LT-50).

SPECIFICATIONS

Dimensions Signal source LT-100/ LT-200 Diameter 25mm LT-100 DMX Control 81 channels Pixel pitch 35mm LT-200 DMX Control 162 channels Connector cable length 1000mm According to standard USITT DMX 512 LT-100 Length 1006mm IP 65 LT-200 Length 1951mm LT-100 addressable pixels 27 pixels Connections LT-200 addressable pixels 54 pixels Data input Male locking 4-pin RJ765 LT-100 Weight 280g socket LT-200 Weight 514g Optics 2x170° view angle Installation Orientation Any Ambient operating conditions Maximum ambient temperature (Ta) 40° C (104°F) Minimum ambient temperature (Ta) -10° C (14°F) Operating humidity 98%

Electrical specifications Power supply voltage 12V Power consumption per LT-100 (27 pixels) 20W Power consumption per LT-200 (54 pixels) 40W Accessories C-1, Power adaptor cable Part # 830060201 TLD-612 Touring LED driver Part # 80070201 ILD Installation LED Drive Part # 80070216 TLD-612 A Touring LED driver - ART Net Part # 80070221

63

LD·5

Photo: Morten Rygaard

LED Dome These LED domes can be used in any orientation, with a maximum number of 35 domes in a single PSU chain.

The outer diameter is just 80mm (ceiling cut-out diameter of 70mm), with a total depth of 53.3mm (depth below ceiling of 35mm).

The LED domes can function in maximum ambient temperature of 40°C and minimum of -10° C. Control is via three-channel DMX.

SPECIFICATIONS

LD-5 dimensions Ambient operating conditions Outer diameter 80 mm Maximum ambient temperature Ceiling cutout diameter 70 mm (Ta) 40° C (104°F) Total depth 53.3 mm Minimum ambient temperature Depth below ceiling 35 mm (Ta) -10° C (14°F) Weight 82 g Operating humidity 98% Signal source Installation DMX Control 3 channels Orientation Any According to standard USITT DMX 512 Max. number of LD-5 on one PSU chain 35 Accessories Electrical specifications LD-5 Power injector Power supply voltage 24V Part # 83062010 Power consumption per LD-5 1.5W LD-5 Data + Power injector IP 65 at front Part # 83062009 A4 ART Net to DMX Converter Connections Part # 80070217 Data / Power input RJ 45 (Cat 5) connector Data / output (loop through) RJ 45 (Cat 5) connector max. 3m cable

64

LP·700 LED Pix The LP-700 comes in chain lengths of 6.75m (including connector).

With a pixel pitch of 120mm, and individual pixels measuring 40mm x 40mm x 17mm (LWH) each length has 56 addressable pixels.

Installable in any orientation, it is IP65-rated, with maximum ambient operating temperature of 50°C and minimum of -40°C. Signal source is DMX512 A (with 168 controllable DMX channels).

The power consumption of each pixel line is just 62W.

SPECIFICATIONS

Signal source Dimensions DMX Control 168 channels LP-700 Chain Length (incl. connector) According to standard USITT DMX 512 6.75 m Individual Pixel Length / Width / Height Connections 40 x 40 x 17 mm Data / Power input Waterproof male Pixel pitch 120 mm connector TE 2106136-2 Addressable pixels 56 pixels Data output Waterproof female conLP-700 Weight 1.2 kg nector TE 2106135-4 Installation Orientation Any Ambient operating conditions Maximum ambient temperature (Ta) 50° C (122°F) Minimum ambient temperature (Ta) -40° C (-40°F) Operating humidity 98% IP65

Electrical specifications Power supply voltage 18V +-0.5V Power consumption of LP-700 Chain 62W Accessories LP-700 Power supply, Part # 83061701 LP-700 Power injector, Part # 83062008 LP-700 Data + Power injector, Part # 83062007

65

Made in Denmark

LS路4.6 ULTRA HIGH RESOLUTION LED SCREEN The SGM LS-4.6 is a Danish built, ultra hi-res video panel capable of displaying detailed video from a high-resolution digital video source. The screen comes with a high light output of 900 cd/sqm, and a contrast ratio of 1,600:1.

The LED chips are 3in1 SMD, which makes them suitable for applications where picture quality and brightness are important. The screen has no fans, so it is completely noiseless, and has a high refresh rate of 2,880 Hz making it perfect for applications such as television, theatre, exhibitions, show production and concerts.

The SGM LS-4.6 features 4.6mm pixel pitch, which is suitable for applications where the absolute best picture resolution and quality are required. It is recommended for applications where the viewing distance is 5 meters or more.

The long-life LED system and very low pixel failure rate renders the SGM LS-4.6 very suitable for permanent installations, yet the 8.5 kg low weight easy-to-assemble units also provide a very attractive system for touring and rental use.

The display can be installed quickly in a suspended mode or floor-mounted using an assembly frame.

SPECIFICATIONS

66

166 LS-4.6 panels on the Ferrari stand, Geneva 2013

126 LS-4.6 panels divided into 5 screens at Unica Video Studio, Italy

67

TLD·612 TOURING LED DRIVER The TLD-612 Touring LED driver has specifically been designed for powering and driving the LB-100 LED balls and the LT-100/LT-200 graphic tubes.

The driver’s six outputs can control up to 6 x 8 pcs. LB-100 strings or 6 pcs. of LT-100 or 6 pcs. of LT-200. Maximum total power consumption is 360W and each LED pixel uses 3 DMX channels.

The TLD-612 is IP65 rated for both indoor and outdoor application, and uses 2 DMX universes in 5pin XLR.

TLD·612 A TOURING LED DRIVER - ART-NET The TLD-612A offers all the same features and driving capabilities as the regular TLD-612, with the variation of offering an Ethernet EJ45 Artnet interface instead of regular 5-pin XLR DMX interface.

The output of the TLD-612A is completely individually configurable by software, which makes it possible to send any channel range in any universe to each output.

The Art-Net interface is especially designed for high-speed / high-flow DMX, and thereby making it a perfect match for pixel mapping.

This makes the TLD-612A suitable for applications that require numerous DMX universes, at a cost-efficient level. This driver ensures quick and easy installation for touring.

SPECIFICATIONS Dimensions (LxWxH): 715 x 80 x 182mm Weight: 4 kg Installation Orientation: Any IP Rating IP65 Electrical Specifications Power supply voltage: 100-240 V (50 / 60 Hz) Maximum Power Consumption: 360 W (max)

68

Connections / Signal source (TLD-612) Signal source: USITT DMX 512A DMX Data input: locking 5-pin XLR male sockets Driver Data output: locking 4-pin RJ765 sockets Connections / Signal source (TLD-612A) Signal Source: Artistic License Art-Net 3 Art-Net Data input: RJ45 Connectors Driver Data output: locking 4-pin RJ765 sockets

ILD INSTALLATION LED DRIVER The ILD, Installation LED Driver, shares the majority of the features of the TLD-612A, but has a smaller and more compact power supply, which makes it suitable for permanent installations, where a small physical footprint is required. The ILD is capable of driving either 6 pcs. of LT-100 tubes, 3 pcs. of LT-200 tubes or 3 pcs. of full length LB-100 strings (7 pcs. of LB-100 per string).

The ILD is also IP65 rated and has daisy-chainable Ethernet for Artnet input, and it has a power consumption of maximum 120W. SPECIFICATIONS Dimensions (LxWxH): 258 x 65 x 116 mm Weight: 2.1 kg Installation Orientation: Any Electrical Specifications Power supply voltage: 100-240 V (50 / 60 Hz) Power Consumption: 120 W (max)

IP Rating IP65 Connections / Signal source Signal Source: Artistic License Art-Net 3 Artnet Data input: RJ45 Connectors Driver Data output: locking 4-pin RS765 sockets

A路4 ART-NET TO DMX CONVERTER The A-4 is a universal high-speed 4 port Art-Net to DMX converter. It is designed to be a very cost-effective, but high quality product, which can compete with the best performing products on the market today.

The A-4 Art-Net to DMX converter is 100% configurable by software to listen to any Art-Net universe on any subnet, and output this to any of the 4 DMX ports.

Furthermore, the A-4 is designed especially for high-performance pixel-mapping applications, which makes it perfect for use in applications where many Art-Net universes are required.

The housing of the A-4 is extremely compact and rugged and is designed for touring as well as fixed installations.

SPECIFICATIONS Dimensions (LxWxH): 95 x 65 x 115mm Weight: 0.7 kg

Electrical Specifications Power supply voltage: 100-240 V (50 / 60 Hz) Power Consumption: 10 W (max)

Installation Orientation: Any

Connections / Signal source Signal Source: Artistic License Art-Net 3 Art-Net Data input: RJ45 Connectors DMX Outputs: 5-pin neutrik locking-DMX

IP Rating IP20

69

SGM ACCESSORIES MOUNTING POSSIBILITIES FOR THE X, P & Q SERIES The BCC mounting brackets, which can be ordered as an accessory, adds a whole range of rigging, hanging and suspension opportunities to the fixture. The simple and clever use of quarter turn brackets makes the mounting of the fixture easy.

After the mounting of the fixture, it can be hung from the ceiling, wall or floor via wires, truss or fixed to a pole in almost any desirable position.

The BCC-2 and BCC-4 is an accessory for all the following products: X-5, XC-5, P-5, P-5 W, P-5 TW, Q-7, Q-7 W. The BCC-2 dual bracket will hold up to 2 fixtures

The BCC-4 quad bracket will hold up to 4 fixtures

MOUNTING POSSIBILITIES FOR THE SIXPACK The horizontal hanging bracket is an accessory for the SP-6, SixPack, which enables you to mount up to 8 pcs. of SP-6 horizontally hanging from beneath each other.

The horizontal bracket features 2 pcs. of adjustable brackets for holding any standard G-hook or any type of half coupler clamp for mounting on any truss size.

The SP-6 horizontal bracket will hold up to 8 fixtures

70

SGM NEWS No. 5 2014

RML invests in SGM’s P-5 wash light...

Moving light specialists, Richard Martin Lighting, have made a major investment in SGM’s newgeneration LED portfolio, with the purchase of a large quantity of new P-5 RGBW wash lights.

These were pressed straight into service on the BBC’s Children In Need fundraiser, where they became a focal point in the children’s programme Blue Peter, for which Lee Allen was the LD. After having these low profile, high efficiency fixtures on his radar for some time RML operations manager, Steve Wells, decided the time was right to act and placed the order — which included 43° and 21° interchangeable lens — with SGM UK. Wells admits that the P-5’s had been on his wish list for some time. And with such a flagship show as Children In Need coming up, it seemed like the ideal opportunity to showcase one of their latest purchases.

Speaking of the acquisition, he said, “As a moving light specialist we pride ourselves at remaining at the forefront of technology and this unit reflects the advances in LED technology. It is a small, compact powerful LED wash light which is like no other we own.” He also sensed that with the low running cost, quiet operation, colour temperature and fast refresh rates — combined with television’s green policies — he was onto a winner.

“The versatility of the product, especially with its lens options, makes it perfect for studio, corporate and architectural use and is also a dynamic response to some our LD’s who had expressed an interest in them.”

One of these LD’s was Lee Allen, who had been keen to use them on the Blue Peter show, broadcast from Media City in Salford, after first seeing them set up in RML’s demo room earlier on in the year.

SGM UK’s Matthew Wiseman, who facilitated the sale, added, “We're delighted that RML have invested in P-5. Steve and the team are well respected, having a full range of equipment on offer for rental and a wealth of experience.

“This highlights the growing market demand for P-5 among the latest LED offerings from SGM since the purchase by Peter Johansen. We look forward to a bright future and partnership with RML as we continue to offer first class customer support.”

Now back in the RML warehouse Steve Wells and his team anticipate huge potential for SGM’s low profile P-5 lights. “Having the optional lens will offer great flexibility to the end user and consequently make them an extremely hirable unit,” he says.

71 TV Production

P-5 x 30 pcs

P-5 performs for the camera Spectrun Design e Iluminação are the design

knows the difficulty in finding equipment to

masterminds behind the Brazilian TV show on

match with it.”

Rede Globo named Clip Vem Aí. With a challenge of a cyclorama screen as background, the design

With a 5-meter distance in front of the cyclorama

team previously spent many hours and multiple

and a lens spread of 40 degrees, the 30 P-5s

lighting units to obtain the right atmosphere,

controlled by MA Lighting created a perfect

but by introducing the SGM P-5 LED wash light

wash.

their troubles were solved.

Olivio enjoys the creativity that some lighting Lighting

designer

from

Spectrun

Design

e

equipment brings to the table, which allows

Iluminação, Marcos Olivio, quickly saw the

him to use the fixtures in a new way. “The P-5,

creative potential of the P-5s, delivered by SGM’s

with its intensity control, is very efficient as a

local distributor LBO, and realised this was the

front reflector in a TV context without ever

perfect fixture for the job. “We now have a lot

damaging the quality of the image”, Olivio say

of light - even without spots on the show. The

while explaining that many other attempts to do

P-5 creates perfect light uniformity around the

the same with LED lights have resulted in colour

white screen”, he states.

stains on the skin of the performers in front of the camera.

Olivio explains that for TV recording the P-5 worked amazingly with the ARRI Alexa cameras,

“The P-5 surprised me in all its aspects; we have

which displayed the colour nuances and intensity

already used it in many different ways and for

to perfection. “The challenge is always to find

the next job it will be used as a spotlight. We are

the best environment in which to optimise the

currently working on a project for the National

lighting. In this particular case it was to make

Geographic Channel’s Brain Games, for which we

the big screen change colour with focus on

will use both the P-5 and the SixPack blinder”, he

uniformity. Whoever works with cycloramas

concludes.

72 TV Production

SGM NEWS No. 5 2014

73 TV Production

SGM NEWS No. 5 2014

SGM moves production to Denmark Structural changes and further investment

“We anticipate that this move will create up to

will provide strengthened capital base and up

400 new jobs over the next two years,” stated a

to 400 new jobs.

bullish Peter Johansen, announcing the decision.

A year and a half ago, Peter Johansen took

The strategy is based on the winning model that

ownership of the Italian lighting company SGM

the entrepreneur has implemented over four

and started up in humble facilities in Aabyhoj,

decades, with a number of successful start-ups

Denmark. Now the entire production, warehouse

that quickly converted into market leaders. The

and administration are combining in a new 6,500

success story began with Martin Professional

sq. metre facility in Aarhus.

in the 1980’s, with its foundation based on many of the same professional and innovative

In the intervening 18 months since Peter Johansen

employees who are guiding SGM today.

became CEO, a complete new LED product range has been launched, a global distributor network

Having headquarters and manufacturing in

established, top international touring references

Denmark had always been part of the plan,

have appeared across the world’s media —

so once the administrative organisation had

and now the entrepreneur aims to establish a

become firmly established, work was put in

dedicated Danish base. What this will mean is

place to accomplish the mission.

Danish manufacturing, Danish employment and — to a great extent — Danish and European sub-

A new 6,500 sq. metre facility has been located

suppliers.

in Aarhus and renovation initiated to create

Lars Buhl

74

Peter Johansen

David P. Mayer

SGM NEWS No. 5 2014

a state of the art production environment.

they have also gained acceptance on the market.

Meanwhile, the Danish labour force is already

I believe that Peter Johansen and his team have

increasing dramatically.

‘done it again’, and that SGM’s prospects are excellent.”

By early 2014, SGM expects to have moved thus

SGM’s turnover has more than doubled from

ensuring greater flexibility and enhanced quality

2012 to 2013 and the high growth rate is

assurance for its customers.

expected to continue as SGM is already market

all

production

activities

to

Denmark,

leader in several LED based products.

“It is true that labour costs are higher in Denmark, but this evens out with the savings

This development coincides with the appoint-

related to international sea and air freight

ment of David P. Meyer (former COO at Velux)

costs,” maintains Johansen. “On top of that

as chairman of the board. Announcing the

there is the ‘feel-good’ factor, knowing that

appointment, Peter Johansen says: “Now that

all future products will be manufactured under

SGM has passed the start-up phase and is into

the most acceptable working conditions and

the growth phase it makes perfect sense to

environmental considerations, while it enables

have such experience and competence in our

us to monitor compliance, and uphold strict

management.”

quality control.”

“SGM is an innovative and customer-focused This accelerated programme has been made

company based on highly skilled and dedicated

possible by a significant strengthening of the

employees. SGM sets new standards in an

capital base, as Danish investment company,

industry where customer focus, creativity and

Industri Udvikling, last month confirmed a 30%

speed are the key for success. It is motivating

stake in the Group. The company’s equity now

and inspiring to be part of a company with such

stands at nearly 9.5 million euros.

significant growth and high potential. Add to this the fact that this growth is based on national

Investment director from Industri Udvikling,

labour makes SGM a great asset for Denmark.

Lars Buhl, comments: “SGM and Peter Johansen

There should be more businesses like SGM,”

have demonstrated an impressive phase of

concludes David P. Meyer.

development. In a very short time they have not only developed numerous new products, but

SGM Italy Reborn Following Peter Johansen’s takeover of SGM in

lighting enthusiasts now team up once again

February 2012, the company and brand have

with a common goal. “We want to provide the

undergone a complete revamp. This process

Italian market with the flexibility of a locally

remains ongoing, with the latest activity being

established

a new distribution channel for the Italian market

Italian partners to experience the rebirth of

provided by the SGM subsidiary, SGM Italy s.r.l.

SGM at close hand, with all the advantages of a

Managed by Mario Radice as CEO and Giorgio

company focused on quality and service,” states

Radice as Commercial Director, this recent

Mario Radice.

initiative, effective from January 1st 2014, has

At the same time, Mario Radice maintains his role

been put into place to ensure the highest level

in SGM as Vice President of Sales in Southern

of service for SGM’s Italian partners.

Europe and South America.

company.

This

will

enable

our

Says Peter Johansen: “Moving all activities to Denmark has not caused us to neglect either SGM’s origins nor our valued and loyal Italian customers. We have been planning this set-up and now the timing is just right.”

Mario Radice is no new face to SGM and the lighting industry. Having working closely with Peter Johansen since 1992, the two passionate

Mario Radice

Giorgio Radice

75

SGM NEWS No. 5 2014

G·Spot: The secret Roadshow

is the advantage of the water resistance that nobody else can offer…

“Certainly the colours are the biggest advantage, measured against all present discharge lamps …

Prior to entering full production, the G-Spot

especially red and even more so the blue, which

moving head was subjected to a series of demos

is a complete killer!”

and exhibitions worldwide in order to gain user all-weather

Herweg predicts that the G-Spot will open a

RGBW fixture has been greeted with a buzz of

new market for SGM Deutschland and place

anticipation, with many of SGM’s distributors

the company in the main arena on the German

doing their best to fend off the immense

market as the fixture is anticipated to be

pressure from their clients.

adopted for all major stages in Germany, from

feedback.

This

new

IP65-rated

big TV productions to the outdoor festivals.

We asked some of our distributors about their “The G-Spot will start a new era for moving heads

first experience with the G-Spot.

in our industry. Certainly you can do things you Michael Herweg, SGM

have always done with a moving head, but with

Deutschland

the G-Spot you are getting a more flexible tool

At SGM Deutschland the G-Spot

with a lot more applications”, he concludes — at

was

the same time describing the design as “black

given

a

full

comparison

test and presented to the main

and beautiful”.

production companies.

Timo Kunnas, Noretron

76

Says Herweg, “From the first test, we could

Communication Ltd

understand that the G-Spot is unique in colour

In Finland, the G-Spot made

performance, has some brand new effects on

an appearance at the three-

board and adopts an innovative, fresh approach

day Audiovisual Helsinki 2013

to professional moving lights. And then there

exhibition.

SGM NEWS No. 5 2014

Timo Kunnas explains: “The G-Spot was placed

effects is creates. “The idea is great, the design

in a continual shower, which really proved its

is beautiful and the light output is good”, he

IP65 rating. It was the eye catcher of the stand”.

states.

There is no end to the opportunities Kunnas sees for this unique fixture; he cites big outdoor

Mikael Uddh, SGM Sweden

and indoor touring, theatres, spas, vessels,

In Sweden the G-Spot has been

amusement

special

demonstrated to a number of

architectural projects as just some of the

park

installations

and

touring rental companies and

obvious locations the G-Spot would be ideal for.

theatrical users, with an overall positive

He adds, “The G-Spot is easy to handle, it looks aesthetically smooth and it is convincing.

feedback

based

on

light output, colour mixing, RFID functionality and IP rating.

Because many of the features are so innovative it is difficult to compare to other moving heads –

Says Uddh, “The design is very nice and it has a

it stands out in the line of 1.2/1.5 kW discharge

lot of features never before seen on a moving

moving heads”.

light”. When comparing the G-Spot to other top market fixtures Uddh points to one major Rafal Rzeczkowski, Prolight

difference: IP rating and maintenance free

Rafal Rzeczkowski was de-

operation.

lighted to be able to add the G-Spot to the product range, when Prolight

“The G-Spot is a highly innovative fixture,

organised

incorporating

its

SGM

Open

Day.

“We

were

the

latest

technology

in

a

impressed to have an IP-rated moving head

sleek design with a reasonable price tag”, he

with all these features. Our customers liked the

concludes.

concept very much”.

Besides

being

IP65

rated,

Rzeczkowski

in

particular drew attention to the graphic engine of the fixture and the beautiful and unique

G·Spot

77

SGM NEWS No. 5 2014

SixPack x 12 pcs

SixPack Achievement during Christmas Rocking Around the Christmas Tree.....so the lyrics go. And that’s exactly how the Swedes party at Trädgår’n in Göteborg this winter season.

Lighting designer Henrik “Henke” Hjälm, who is also Production and Technical Manager at Trädgår’n, was so impressed with SGM’s SixPack LED blinder, demonstrated to him by SGM Sweden’s Mikael Uddh, that he did not hesitate to add 12 units for the show “Rock Around The Christmas Tree – from Elvis to Guns N Roses”.

This is playing for 15 sold out nights, and will be seen by almost 8,000 people during its run.

“I wanted to step away from the traditional ‘blinder effects’ for the rock parts of the show and use more stunning colour effects … as well

as brutal blinding in both warm and cold colours”, explains Hjälm about his task to create the ideal setting for some of Sweden’s most talented rock singers, backed up by a skilled band of full blooded rock lovers. The show is controlled entirely from an Avolites Pearl Titan.

While Hjälm’s immediate attraction to the LED fixture was its sleek design, versatility and powerful output, he chose the SixPack “for its supreme blinder effects for the rock parts of the show and its ability to run smooth effects for the more mellow parts of the show”. He adds, “At the show premier, it took only about 10 minutes after the show was over until I was approached by a number of promoters from different nightclubs and concert venues who wanted to know all about the SixPacks”. He said he also received only positive feedback for the fixtures from both production company and artists.

LD Henrik ‘Henke’ Hjälm has been working with live shows, events and concerts for the last 20 years. He has been touring with bands such as Hardcore Superstars, In Flames, Mustasch and Evergrey, currently working on a live DVD project with the last-mentioned. For 14 years he has also been Production & Technical Manager of Göteborg’s venue Trädgår’n.

78

Hjälm’s message is clear-cut after having worked with these SGM LED fixtures throughout the season: “Almost every project in the future will have some SGM products in the design”.

Lighting designer Henrik “Henke” Hjälm

SGM NEWS No. 5 2014

Frankston Christmas Festival of Lights...

- SGM LB-100 package reduces energy consumption dramatically In Frankston, south of Melbourne in Australia, it has become a tradition to light the 100-yearold Norfolk Pine tree in a ceremony with a spectacular firework display choreographed to a theatrical sound and light show. 45,000

Photo: Gary Sissions

people attended this 16th annual community event which offers a broad spectrum of family activities.

This season at the annual Christmas Festival of Lights, the 25-metre tall Christmas tree was decorated with SGM’s LB-100 LED balls, delivered to Frankston City Council by SGM’s local distributor, Entertainment Technology Australia (ETA).

Event Manager Kylie Wood worked closely with lighting consultant Rohan Thornton from Firelight Lighting Design and the team from ETA to ensure the installation was finalised in just three days. Besides the obvious beautiful result, Ms Wood is delighted by a hidden, but very positive side-benefit in utilising LB-100 LED balls.

She explains: “We did a comparison between the old festoon system and the SGM system — and we have an 80% reduction in energy consumption and greenhouse emissions”.

The Mayor of Frankston City, Cr Darrel Taylor, had nothing but positive feedback after the event: "What a night! Our City was shining as brightly as I have ever seen with a record 45,000 people joining in the annual celebration. Huge congratulations to everyone involved. There really was something for everyone and the lighting of the tree was, as always, the highlight of this magical evening".

The successful seasonal celebration was wrapped up leaving a promising future for the LB-100 in Frankston City. “We look forward to using this product in further projects during the year with the flexibility the LB-100 offers”, says Ms Wood.

Photo: Steve Brown

79

SGM NEWS No. 5 2014

PRG ADDS SGM P-5 WASH LIGHT TO HIRE STOCK PRG (Production Resource Group UK) has become the latest high profile lighting hire company to invest heavily in SGM’s new generation LED fixtures.

They have purchased 46 of the P-5 RGBW wash lights for their busy Autumn and pre-Christmas outdoor season, as part of a general LED inventory upgrade.

Paul Weaver, Head of EU Asset Management, says the company has enjoyed a long and successful relationship with SGM over the years, and this marks the latest chapter.

“We have had SGM in stock for the last eight to ten years, using the Palco 3 as our standard weatherproof LED flood but it was time to update our stock.”

The P-5 won a competitive shoot out with a number of other leading LED floods — including the Palco.

“It was punch we were looking for, along with colour palette, build quality and of course the IP rating was a key factor,” stated Weaver. “We

also liked the low-profile nature of the design.”

The P-5 certainly has punch aplenty.

Incorporating 44 x RGBW 10W LEDs, the fixture offers CTC and White Balance control, with just 400W power consumption and LED source life expectancy of 50,000 hours. Stretching the output-to-consumption envelope by providing an overall efficacy factor of 52 lumens per watt (channelled through the 15°, 21° and 43° lens options) the green credentials of the P-5 raise the benchmark considerably.

“Since the introduction of the new SGM, and Peter [Johansen] coming on board, the company has become really interesting again and there are exciting products coming through such as G-Spot. We see the P-5 as an investment for the long term.”

In summary Paul Weaver said, “We know how reliable SGM products are from the length in service of the old Palco 3, which was ahead of its time. And we expect the same from the P-5.”

Over in the States PRG has also been having success with SGM’s new generation products, notably when 34 XC-5 LED strobes were specified on the Pink tour earlier this year.

Paul Weaver Head of EU Asset Management

80

SGM NEWS No. 5 2014

G·SPOT READY FOR DELIVERY After

its

widely-acclaimed

preview

at

showing the original prototype — delivering a

Prolight+Sound Show in Germany in 2013, SGM

brightness that now outperforms most 1500

is now in production with the G-Spot LED moving

watt discharge lamps — but we are also providing

head — with double the light output.

a virtually unlimited colour palette.”

The initial prototype on display in Frankfurt has

Since G-Spot is water-, dirt- and sand-proof,

now been supercharged, and the IP65-rated LED

there will be no accumulation of dust, or other

spot has been designed to deliver significant

externally induced impact on optics, gobos or

luminous advantages — far more light output

lamp unit. Customers can thus expect significant

and colour saturation when compared with other

time and cost savings in comparison with normal

market leading moving heads. For example, the

cleaning and maintenance procedures.

blue registers up to 20% brighter, the red is 400% brighter while the green matches the best

In addition to these attributes, this 850W high

in class.

power RGBY LED light source also boasts many other important features, which you can read

Explained CEO Peter Johansen, “We have not

about in the product brief on page 38.

only managed to double the light output since

SGM at CX Summer Roadshow in Australia SGM and our Australian distributor, ETA, will

people; a number which is expected to be

be participating at this year’s CX roadshow in

surpassed in 2014.

Australia, which is a combination of lighting and sound industry seminars and tradeshows

Dave

Croxton

from

ETA

added,

"The

CX

Roadshow is the perfect platform to launch the SGM G-Spot, the world’s first IP65 rated LED moving head here in Australia. SGM continues to show is dedication to establishing the Australian market by supporting this event and sending company representative David Forster to attend the roadshow and answer questions on SGM's innovative new range. SGM continues to gather momentum in the Australian market and I am sure the launch of the award winning G-Spot will create a buzz in the industry here as it has done across the world." moving across Australia visiting six of the large cities.

On display, SGM will show the LED product range including the new IP65 moving head, the G-Spot, and the new Q-7 and Q-7 W fixtures made for powerful strobe, wash and blind effects.

Last year CX roadshow was visited by 1,900

The roadshow schedule: Feb 10: Sydney Feb 12: Brisbane Feb 14: Canberra Feb 17: Melbourne Feb 19: Adelaide Feb 24: Perth

81

SGM NEWS No. 5 2014

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SGM SGM NEWS NEWS No. No. 5 5 2014 2014

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See You!

83 83

SGM distributors North America

Finland - Noretron Communication Oy

Canada - S.F. Marketing Inc.

France - Sonoss

USA - SGM US

Germany & Austria - SGM Deutschland GmbH

USA - PRG Global

Hungary - Zaj System House Trading Ltd Co

USA - Upstaging Inc.

Italy - SGM Technology for Lighting S.r.l.

USA - Creative Stage Lighting Co., Inc.

Norway - AVAB CAC AS

USA - Legend Theatrical

Poland - PROLIGHT sp. z.o.o.

Portugal - LightSet

Latin America

Romania - PSI, Professional Sound Impact

Argentina - Prind-co

Russia - DEALERCENTER LLC

Brazil - LBO Lighting Commercia e Importacao e

Russia – Show Atelier

Exportacao Ltda

Spain – Lexon SA

Colombia – Iluminación Jaime Dussán

Sweden - SGM Sweden AB

Cuba - Beta Music SA

Switzerland - ASL Electronic AG/SA

Dominican Republic - All Trading Worldwide Inc.

The Netherlands - Sales-all BV

Mexico - Representaciones de Audio S.A. De C.V.

Turkey - Asimetrik Ses Isik Ve Goruntu Sistemleri UK - L.E.D. (Projects) Ltd.

Asia

UK - A.C. Entertainment Technologies Ltd.

India - Modern Stage Services Pvt. Ltd.

Ukraine - Art-R Sergey Rusnak

Indonesia - Goshen Electronics Indonesia Korea - C&C Lightway, Inc.

Oceania

Malaysia - Octodecim Akustik Sdn. Bhd.

Australia - Entertainment Technology Australia

Japan - Technical Supply Japan Co., Ltd.

New Zealand – Direct Imports

Singapore - Synergy AVL Pte. Ltd. UAE (Middle East Region) - TechnoPro Ltd.

Africa Egypt - Egyptian Engineering Projects Co., (QUALITY)

Europe Bulgaria - Music Center Ikonomov Ltd

South Africa

Czech Republic - Dancefloor S.R.O

Gauteng - Synergy Production House