SGM News No. 7 by SGM Light A/S

No. 7 2014

ONE:1 & P-5

A PERFECT MATCH See page 28

SGM delivers light for Palace of Arts See page 6 SGM by request on Metallica See page 30 Roskilde puts on a fest with SGM See page 44 Extension of product lines See page 48

Eclipse invests SGM P-5s See page 90

SGM NEWS No. 7 2014

New members to the SGM family This quarter has had special devotion to innovation in every sense of the word. Maintaining our focus on quality assurance and the highest service level, we are adding to that new powerful product releases, still more competent and highly qualified resources and we are expanding our SGM subsidiary platform. For SGM, the keywords for our products are LED, IP65, extremely powerful output, perfect whites and saturated colours – and we do not compromise. The G-range is expanding. We now launch the groundbreaking G-Spot in a framing version; G-Profile. The framing shutter module offers the option of combining framing techniques with five rotating gobos and opens for animation and interaction when framing is used, thus enhancing the lighting designer’s means for performance for e.g. TV productions, theatres and architectural installations. I have always been a firm believer in developing the best possible products that do not cannibalise each other. Of course, the same applies for the G-range. Therefore, a G-Spot can be transformed into a G-Profile by a simple interchange of gobo and framing modules (and vice versa), matching the very need of the lighting designer. Extending the lead of the product line and following in the footprints of the G-Spot and G-Profile’s great technology, I can reveal that we have something extraordinary up our sleeves that will be announced later this year… A new generation is in production with the P-2, Q-2 and Q-2 W. These units are quickly becoming new industry standards with their exceptionally small and robust chassis combined with an extremely powerful output. They each offer individually controllable segments, providing wide-ranging effect and colour combinations for any lighting design. Our US activities are continuously increasing, and we are currently establishing SGM US in our endeavour to further strengthen our ability to offer on-time assistance at any time, any place. Recently, we had the immense honour to be the chosen manufacturer of lighting equipment for the world leading information technology developer at a prestigious launch. Besides the obvious feeling of pride, this for me emphasises that SGM is the one to watch…! Lastly, I am opening the doors to our new headquarters and production facilities in Denmark. I invite you to pay us a visit. We would be delighted to welcome you.

Peter Johansen

SGM NEWS No. 7 2014

CONTENTS SGM NEWS No. 7 2014 G-Spots on a Mission in Romania.........................................................................................................................................................................page 4 SGM delivers light modernisation for Palace of Arts........................................................................................................................................page 6 SGM helps make UEP’s Chilfest 2014 a huge success.......................................................................................................................................page 8 SGM appoints LTT as new Polish distributor.....................................................................................................................................................page 10 G·Spot for permanent outdoor installation at SGM HQ...................................................................................................................................page 11 G-Spot for Fountain of Oneness ...........................................................................................................................................................................page 12 Hard Rock Hotel & Casino turns on the G-Spot .................................................................................................................................................page 14 SGM fixtures accentuate Kent’s performance..................................................................................................................................................page 16 KOBA trade show in the spotlight.......................................................................................................................................................................page 18 G-Spot goes NorthSide..........................................................................................................................................................................................page 19 Utopium invests in SGM X-5 and P-5...................................................................................................................................................................page 20 A blinding summer for SGM on German festival circuit..................................................................................................................................page 22 SGM appoints Filippo Frigeri as Senior Area Sales Manager of UK and US.................................................................................................page 24 PALM Expo India....................................................................................................................................................................................................page 24 Something Spectacular - Covenant at the M’era Luna Festival....................................................................................................................page 26 One:1 & P-5 - A perfect match..............................................................................................................................................................................page 28 SGM by request on Metallica’s European festival shows................................................................................................................................page 30 SGM hi-res video walls score heavily for Vision Media Systems.....................................................................................................................page 34 SGM G-Spots provide fire power at Battersea.................................................................................................................................................page 36 G-Spot enchanted by The Magic Flute...............................................................................................................................................................page 37 dbn Lighting upgrades hire fleet with SGM’s P-5 wash light...........................................................................................................................page 38 Jenni Vartiainen on tour with SGM....................................................................................................................................................................page 39 TSJ opens the doors to new technology............................................................................................................................................................page 40 SGM P-5s light up the Scottish Independence Referendum.........................................................................................................................page 42 Roskilde puts on a fest with SGM.....................................................................................................................................................................page 44 Extension of product lines...................................................................................................................................................................................page 48 New launch - The P-2........................................................................................................................................................................................page 49 New launch - The Q-2 & Q-2 W......................................................................................................................................................................page 50 New launch - LS-6.67 & LS-10.............................................................................................................................................................................page 51 New launch - The G-Profile.............................................................................................................................................................................page 52 The G-Spot.................................................................................................................................................................................................................page 54 The P-5....................................................................................................................................................................................................................page 56 The P-5 W & P-5 TW...........................................................................................................................................................................................page 61 The Q-7 & Q-7 W..................................................................................................................................................................................................page 62 The X-5....................................................................................................................................................................................................................page 63 The XC-5..................................................................................................................................................................................................................page 66 The SixPack.............................................................................................................................................................................................................page 68 LB-100.....................................................................................................................................................................................................................page 72 LT-100 / 200..........................................................................................................................................................................................................page 73 LD-5.........................................................................................................................................................................................................................page 74 LP-700......................................................................................................................................................................................................................page 75 LS-3.75 and LS-4.6.................................................................................................................................................................................................page 76 TLD-612 / TLD-612 A .............................................................................................................................................................................................page 78 ILD / A-4...................................................................................................................................................................................................................page 79 SGM Accessories....................................................................................................................................................................................................page 80 White Light add G-Spots to growing SGM inventory......................................................................................................................................page 81 Spot on Adel Tawil’s DVD production.............................................................................................................................................................page 82 30 P-5 wash lights illuminating The Royal Opera House in Copenhagen................................................................................................page 84 FIFA festivities with the P-5...............................................................................................................................................................................page 86 LD-5 LED domes transform dance venue.......................................................................................................................................................page 87 Viva G-Spot............................................................................................................................................................................................................page 88 Size matters for SGM’s giant Cremfields pixel tube roof.............................................................................................................................page 89 Eclipse invests in first SGM P-5 LED wash lights for major Middle East projects....................................................................................page 90 X-5 User Report....................................................................................................................................................................................................page 91 LB-100 Brings Life and Depth to Theatre Production..................................................................................................................................page 92 G-Spot meets Azerbaijan’s weather ‘mentality’.............................................................................................................................................page 94 Follow us ..............................................................................................................................................................................................................page 95 SGM distributors .................................................................................................................................................................................................page 96

The SGM News magazine is published by: SGM A/S · Sommervej 23 · 8210 Aarhus · Denmark · Tel: +45 70 20 74 00 · www.sgmlight.com Inquiries, correspondence, articles and photographs for consideration should be directed to: lrp@sgmlight.com © Copyright SGM A/S 2014 · All rights reserved by SGM A/S Editor and editorial text: Marketing Coordinator, Lene Rix Additional copy: Freelance copywriter, Jerry Gilbert and Marketing Assistant, Maria Møller Nielsen Design and Graphics: Graphic Designer, Franz Fau Front page photo: Nicklas Byriel - NegativeBlack All facts, content and stories are collected from SGM end-users, distributors and subsidiaries.

SGM NEWS No. 7 2014

G-Spots on a Mission in Romania... Popea and his team decided to include 6 SGM G-Spot moving heads, 4 P-5 wash lights, 12 X-5 white LED strobes and 12 SixPack blinders. Opting for an SGM LED solution has its clear benefits according to Andrei Popea. “Our choice is based on the advantages of a longer fixture lifetime and less maintenance, brighter colours and low energy consumption.” The SixPacks are rigged on the truss as backdrop lighting decoration, the X-5s provide powerful strobe effect on stage, the P-5s wash the branding of Bergenbier and the G-Spots are placed on the front of the stage – fulfilling their purpose as an all-weather unit. General manager Andrei Popea

SGM partner, production company FIVE’S, is providing full technical production services as well as stage, sound and lighting design for the Bergenbier Friendship Tour in Romania. This summer festival covers ten major cities with two shows per weekend, bringing people together with the message of building up friendships and spreading love and happiness throughout the world. Bergenbier is one of the leading Romanian beer brands and its tour features the top musical trends and bands in Romania and expects a total audience of 500,000 visitors. The mission for FIVE’S has been to select the most sustainable technology to support this show concept. For this general manager Andrei

G-Spot x 6 pcs

P-5 x 4 pcs

X5 x 12 pcs

SixPack 12 pcs

“We mainly selected the G-Spot for its IP65 rating, taking the opportunity to place them safely on the downstage. We have been searching a long time for a fixture like this, that brings together a high output and an optical system capable of covering a broad spectrum of angles – from a narrow spot to a wide even wash,” says Andrei Popea. The rock and roll segment is, however, only one focus area for the company FIVE’S. Their next step is to deploy the SGM portfolio for theatrical productions due to “the quiet operation of the G-Spot, the design capabilities of the P-5 and the natural colours of the SixPack.”

SGM NEWS No. 7 2014

SGM delivers light modernisation for Palace of Arts The Palace of Arts - Budapest in Hungary (locally

other product had such lighting power, which

named Művészetek Palotája, abbreviated Müpa)

was very important because of the high level of

is one of the most prestigious concert halls in

surrounding street lighting and light pollution

Central and Eastern Europe, designed by leading

coming from different sources.”

architect Mr. Gábor Zoboki in 2005. He continues: “The best minute came when Mr. Its previous colour-changing lighting system,

Csaba Káel, the Chief Executive Officer of Müpa,

installed a decade ago, had become outdated

and Mr. Zoboki came to check the demo; they

and did not provide the deep, highly saturated

were excited and happy, realising how nice their

colouration desired by the architect. Therefore,

building would look with the new illumination

with TriGránit Management Ingatlankezelö és

technology.”

Hasznosító Kft. on board as investor, a tender was initiated for modernisation of the façade lighting system, which SGM won clearly by engaging with local distributor, Zaj System House Trading.

The installation phase Zaj System House, celebrating its 20th anniversary as an SGM distributor, is accustomed to installing permanent outdoor lighting systems. They can boast a vast reference list including the design and installation of the façade of one of the biggest shopping malls in Central Europe (Aréna Pláza) in 2007, illuminated by 69 pieces of Palco 3 which were the top choice at that time – and the predecessor of today’s P-5. The reliability of this successful installation became a perfect reference during the tender process. After the official order came in for the P-5 wash lights, the removal of the former fixtures, the modification of the structures, the design

Fazekas,

and fitting of the new electrical system, the

explains: “As this is a stand-alone building on

installation, setting and testing were all executed

the banks of the Danube, which is bordered by

by Zaj System House’s team, led by Mr. József

one of the busiest bridges in the city, all of the

Zsemberi, one of the company owners.

Their

executive

director,

Tamás

façades are of equal importance and the lighting system must concentrate on each of them

90 P-5 wash lights are used for the extensive

without any exclusion.”

façade illumination. 48 of these are custommade in silver colour to be placed on 5- and

Different lighting manufacturers participated

8-meter high columns (2 or 4 units per column)

in the tender bid and thus a shootout was held

to resemble the former fixtures, although the

last autumn on two chilly evenings where the

smaller shape and size of the P-5s creates a

products were put through their paces. Zaj

clear benefit. The remaining SGM wash lights

System House submitted a complete projection

are placed on terraces, roofs and stands in

design for the shootout in cooperation with Mr.

the garden - three pieces are even mounted

László Vértessy, owner of Tissy Lighting Ltd. “The

at 18-meter height in the atrium, which were

dominance of the SGM P-5 was unquestionable

installed by industrial ‘alpinists’ as no one else

from the beginning,” says Tamás Fazekas. “No

could achieve this height.

P-5 provides the bright, homogeneous colours desired

P-5 x 90 pcs

The objective was achieved by introducing the P-5 to Müpa; a LED technology based, small

have been met, and that the client and the

sized, elegant, custom colour finished, low

architect are satisfied, while those passing the

power consumption – but very high power

building every day are happy to see this nice

output fixture, which offers different projection

illumination.

angles and fulfils the architect’s original dream to turn the complete building into any deep and saturated, or light pastel colour desired. “As the old system could not produce sufficient light power in deep, saturated colours, in recent years the building has mostly been illuminated in white or very light colour, e.g. yellow. The new

"We saw an enthusiastic Facebook

"We saw an enthusiastic Facebook post written by a 10-year-old girl living post written by a 10-year-old girl living in an apartment block opposite the in an apartment block opposite the building, declaring how happy it makes building, declaring how happy it makes her to see such nice colours applied to her to see such nice colours applied to the building.” the building.”

possibilities provided by the enormous power of the P-5’s started the fantasy and creativity of

Zaj System House has already moved onto

the architects and operators,” Tamás Fazekas

new installations with SGM equipment, where

explains.

among other projects, an outdoor stage is being

“We can emphasise that all the expectations of

installed with various pieces of the new Q-7 and

the look, colour saturation and homogeneity

the SixPack blinder.

SGM NEWS No. 7 2014

SGM helps make UEP’s Chilfest 2014 a huge success

SixPack x 6 pcs

XC-5 x 10 pcs

G-Spot x 4 pcs

Chilfest 2014 - the three day music extravaganza staged in the picturesque Hertfordshire, UK countryside, and produced by leading production industry technical solution specialist Universal Event Productions (UEP) - was another resounding success.

The latter were placed on the PA wings on

Company founder Steve Butcher maintains a

The event brought the very best music from the

cutting edge inventory of lighting, sound and

1980s - indie rock from the Boomtown Rats, Big

video equipment, which he showcases at this

Country, Heaven 17, etc; classic pop from Jason

event, and several months ago he invested

Donovan, Boney M, Go West - and contemporary

substantially in SGM’s SixPack pixel blinders, XC-5

pop with Union J, 911, Stooshi and more to the

RGB colour strobes and P-5 wash lights. These

leafy heartlands of Tring.

either side of stage to boost low level front lighting across the crowd - which also served as a great atmosphere builder. As one of the most exposed fixtures, its IP65 rating proved essential, as the weather was typically erratic.

were deployed in production lighting designer

Simon Maddison’s imaginative concept, along

Chilfest was started last year initially as a novel

with four of SGM’s award-winning high powered

and interesting way of celebrating UEP’s 15th

G-Spot profiles.

year of successful operation. As the idea gained

SGM NEWS No. 7 2014

Photos: © Louise Stickland, courtesy Universal Event

momentum, it took on the format of a full scale

It was essential that the lighting also worked

two day family focused music festival.

well in daylight as the majority of the action took place when it was still light.

It went down so well that Steve Butcher and his team decided to repeat the exercise, adding

The six SGM SixPack pixel blinders were installed

an extra day - together with a larger, 15-metre

downstage and used for audience illumination

Orbit-style stage, a rolling riser system to

and 10 of UEP’s new SGM XC-5 RGB LED strobes

optimise the changeover times and some other

were rigged above and used for classic strobe

new features.

effects as well as floods, excelling at both applications!

This all helped to show off the SGM lighting to its best advantage. Maddison had set out to

Butcher concludes: “We were all delighted with

provide a good and practical house system with

this year’s results. We had a trouble free event

the flexibility and dynamics to cover all artists

and brought new standards of excellence and

playing, providing a host of interesting looks

production values to a truly boutique festival

and scenes … with plenty of headroom.

setting that you would normally only expect on much larger shows.”

SGM NEWS No. 7 2014

SGM appoints LTT as new Polish distributor SGM has announced the appointment of LTT Lighting & Theatre Technology (LTT Sp. z o.o., ltt.com.pl) as its new sole Polish distributor.

searching for a partner that offered the most innovative solutions in this technology — and in our opinion SGM A/S is precisely that company,”

LTT, Poland’s leading, and longest serving distributor of professional lighting fixtures, consoles and other technology, say they are excited to be offering products from what they describe as “one of the world’s most promising LED fixture manufacturers”.

LTT’s strategy on the Polish market has always been to promote not only leading brands, but also companies that show exceptional potential to become market leaders. “Our new partnership with SGM continues this strategy,” Mr. Mrozis ń ki continues. “We are impressed with SGM’s distinct focus on LED technology, and we believe that the company has all the right prerequisites to become the global leader in LED stage and architectural lighting.”

The relationship between LTT and SGM’s CEO Peter Johansen, in fact dates back to 1997, and the latter states, “I have always enjoyed a fruitful relationship with the company and I look forward to working with them once again in this new era.” LTT say that the main attraction to them has been the speed of SGM’s evolution. “To stay relevant in the market requires the ability to anticipate future developments in technology and customer needs,” says LTT commercial director, Paweł Mrozis ń ki. “It has become clear that the foreseeable future belongs to LED fixtures with their reliability, efficiency and excellent colour mixing. That’s why we were

“SGM’s current product portfolio boasts excellent design and solid quality, with innovative features such as IP65 water resistance. We are confident that under Peter Johansen’s leadership, the company will be able to react quickly to new challenges and adapt to customers’ changing needs, without the inertia typical of oversized corporations.” Finally, he says, LTT is excited to once again be bringing the ‘Made in Denmark’ quality and design to Polish customers.”

Left to right - Peter Johansen, Jerzy Hołozubiec, Paweł Mroziński

G路Spot for permanent outdoor installation at SGM HQ - 16 powerful IP65 LED moving heads installed in June 2014 operating faultlessly every evening and night.

SGM NEWS No. 7 2014

G·Spot for Fountain of Oneness The foundation Universal Brotherhood chose SGM’s G-Spot moving head for their Sant Nirankari Mission fountain of worship in India. Lawrence Ryan of Eagle Eye Studios was tasked

the conventional lamp and ballast set-up which

with designing and programming a show control

hopefully will give a much better life span for the

interface for the beautiful fountain in Delhi called

units.”

Fountain of Oneness. The 12 G-Spot moving heads from SGM are placed The

idea

behind

this

unique

architectural

on the edge of the water feature. With a square

structure originates from the Guru himself as

pool area segmented into four areas, three units

a symbol of people from different religions,

are located at the edge of each area, providing

cultures and languages coming together in one

a broad spectrum of bright colours across the

place. The structure is made up of adults and

fountain.

children holding hands in a circular formation, so large that the audience can walk around or

It was important for Lawrence Ryan not to make

through the fountain. As a centrepiece, a huge

this look like a regular show. The choreography

sphere represents the world, surrounded by

itself resembles a cross between architectural

worldwide unity. Great care has gone into making

lighting and effect lighting, with attention to

it structurally sound, with the key focus being the

its statement of the ‘oneness’. “For a start the

huge weight of the structure and the strong winds

audience can actually walk through the structure

in the area of Delhi. Situated inside a huge pool

and around the area, and we had to keep this

area with many water fountains, lighting effects

in mind when programming. The show can be

add a further unique dimension to the frequent

watched from many vantage points, giving the

music shows.

audience excellent repeat value and allowing them to see other effects which were not visible

The vision of the LD

from positions previously,” he explains.

As lighting designer, Lawrence Ryan envisioned

a full interface for the operators to easily test

As a tourist attraction and a sanctuary for people

and manually run all the lighting and fountains in

from all walks of life, this fountain appeals to a

the venue, while also choreographing an entire

large number of visitors. It offers three shows

show using Medialon record DMX features and a

each night during religion celebrations and two to

Jands Vista lighting controller. A composed piece

three shows every hour from Thursday to Sunday.

of music incorporating the Guru talking, with

Already the designer has been commissioned to

beautiful vocal sections, and the deployment of

design and programme another show later this

12 SGM G-Spot moving heads offer the feeling of

year as this initial production has been a huge

spirituality through sound and light.

success.

“Initially I was looking for standard intelligent

Powerful and bright

lighting effects from moving head units, but I

Deployment came simple to Lawrence Ryan,

ended up with something really quite special

who describes the units as “very easy to set up

and was truly impressed with the colours and

and simple to upgrade with firmware via DMX.”

movement of the units,” says Lawrence Ryan,

However, he pinpoints the best feature of the

adding that they had considered many different

G-Spot with a firm statement: “I was totally blown

options for this installation.

away with the colour output of these LED units.”

SGM technology as the road ahead

Lawrence Ryan is a busy man; having just finished

The choice was unambiguous when this IP65 all-

the Singapore Sentosa night time spectacular, The

weather moving head was presented. “SGM had

Wings Of Time, he is preparing for three installs

just launched the product and I was the first to

in China including “something really special at the

get delivery of these very special units,” the

Great Wall of China”. And he confidently predicts

designer continues. Besides the IP rating, finding

a bright future ahead for the G-Spot:

a fixture based on LED technology has its clear

“All up and coming installations in India will be

benefits: “The LED output moves us away from

using these units for sure.”

SGM NEWS No. 7 2014

Lawrence Ryan - Eagle Eye Studios

â&#x20AC;&#x153;All up and coming installations in India will be using these units for sure.â&#x20AC;?

G-Spot x 12 pcs

SGM NEWS No. 7 2014

G-Spot x 10 pcs

Q-7 RGBW x 4 pcs

Hard Rock Hotel & Casino turns on the G-Spot

Hard Rock Hotel & Casino in Las Vegas presented its lighting designer Christopher Lose with the ultimate challenge: find a strong and stable fixture that could be hung at the pool-side stage all year round. Chris’ answer quickly resulted in an order for ten G-Spot LED moving heads for movement, beam versatility and patterns and four Q-7 RGBW for wash and strobing.

Q-7s were exactly what I was looking for. On top of that, Rehab, Hard Rock Hotel’s weekly pool party is famous for party goers spraying champagne. We have lost a few fixtures in the past to stray corks or being drenched in champagne. I needed a fixture that could handle tourist abuse,” he says continuing with a smile “the G-Spot is able to stand all of the abuse that our partygoers can throw at it.”

Chris explains: “The Pool Stage is a treacherous environment for lighting gear. It is an outdoor stage in Las Vegas. The temperature reaches 120 degrees [Fahrenheit - equal to 50 degrees Celsius] in the summer and below freezing in the winter. Las Vegas rarely rains but when it does it comes without notice. There is no time for crew to be dropping lighting fixtures on short notice. We needed 10 spare fixtures to service our 10 previous moving lights and I was looking for a fixture that we could hang all year round. I needed a fixture that was bright, versatile, would impress guest LDs and could stand up to the weather. The G-Spots and

Introduction to the strong SGM portfolio The first time Chris was introduced to the SGM portfolio was through a SGM US representative, who left two X-5 strobes in his rig for comparison with the hotel’s conventional strobes. Instantly, Chris became impressed by the benefits of the LED engine and the output of the unit, which was as powerful as the conventional but with a fraction of the power consumption. Once he saw the recordings of the G-Spot immersed in a fountain, his mind was made up. “There is no other product on the market that can do what the G-Spot does. It's that simple. Once I discovered the G-Spot, I

Photos: Fred Morledge

knew I had to show everyone how powerful it was,” declares the designer. The ten G-Spot fixtures are hung on a 19ft by 30ft (5.8 by 9.1 meter) 20 inch (50 centimetre) truss structure around the pool side stage where they provide the multifunctional advantages that they are originally designed to fulfil. “I needed an LED fixture that could replace a fully functional arc source moving spot fixture. I needed colour mixing, zoom, colour correction, plenty of gobos, smooth movement and plenty of horse power. I'm also limited to a 100 amp service out at the pool. The G-Spots met every requirement,” Chris comments. The fixtures are controlled via DMX on a GrandMA1 Light Console, using the G-Spots in normal 24 channel mode and the Q-7s in full 8 channel mode. Clear benefits Having installed the SGM products at Hard Rock Hotel, Chris’ excitement about the IP-rated, LED fixtures persists. “The G-Spots are as bright as I had hoped they would be. The Q-7s are even brighter than I imagined. Their colours are very impressive. They make a beautiful wash light and then turn into a strobe immediately. My crew and I were blown

away as soon as we turned them on.” As for the G-Spot, their IP65 rating is essential to Chris. “There are plenty of fixtures on the market that have the same feature set as the G-Spot. But none of them can do it in the rain. There isn't a single other fixture on the market that can claim to be champagne resistant,” he adds. LED lighting is also becoming an increasingly important factor for the hotel, which is very energy conscious in their selection of equipment and therefore moving as many fixtures as possible over to LED, including all of the fixtures in the entertainment venues and public areas. And the future seems bright for SGM fixtures as Chris sums up his assessment. “I can see both of these fixtures taking over a huge part of the market. There are so many outdoor installations that have been waiting for these fixtures to come along. I see several indoor applications as well. I used to be afraid to place floor lights in certain applications fearing that they would get drinks spilled on them or kicked. I would not be afraid to put a G-Spot in any of those positions,” concludes the now self-pronounced ‘G-Spot handler’.

SGM fixtures accentuate Kentâ&#x20AC;&#x2122;s performance

P-5 x 120 pcs

XC-5 x 35 pcs

SGM NEWS No. 7 2014

Lighting design for Swedish rock band Kent again features a strong SGM package Lighting designer Uffe Jansson of Hysterical Design has taken on the task of delivering Kent’s two festival shows as part of their new concept ‘Kentfest’, where the Swedish band, now celebrating its 24th anniversary, provides its vision of how a festival should be. Kent is the festival’s headline act, and Uffe Jansson was determined to create a lightshow that matched their status. “For me the important thing is to accentuate the band’s music with lighting to make it a great concert. It is a fine line to use the right amount of effects for each song, when you have about 600-700 fixtures,” he informs. Besides the regular festival rig, Jansson added about 120 P-5 wash lights and 35 XC-5 colour strobes exclusively for Kent’s performance. “My goal was to incorporate the entire stage, which is 80 metres wide, as one complete piece for the audience to view instead of just the 15 metre opening at the centre of the stage,” says the designer. The large illumination surface he was handed was the result of the set designers’ concept of creating the look of an abandoned industrial site, covering the scaffold with different fabrics and plastic materials in shades of grey and white. For this purpose he deployed P-5s with different spread angles (21 and 43 degrees), placing

"There will be a ‘next time’ of deploying the P-5".

Lighting deigner Uffe Jansson

some to light up the scaffold, fabrics and plastic material on the outside of the main stage, others for the Kentfest flags and again more as blinders, filling the entire width of the stage, as well as front and side lighting for the band. For this impressive and powerful lightshow, there was no alternative to LED lighting. Jansson explains: “LED was the only option. I needed a powerful RGB fixture that could stand outdoor conditions. Maximum light output and vibrant colours were the most important criteria.” A product rating of IP65 was also essential to Jansson, since the shows are held in open air. And further to the massive output and the vibrant colours provided by the P-5 wash light, the strobe function was a definite plus to the designer, who reveals that there will be a ‘next time’ of deploying the P-5.

kent

SGM NEWS No. 7 2014

KOBA trade show in the spotlight C&C Lightway Inc. has been SGM’s Korean distributor since 2009, renewing their agreement in 2012 following the SGM transition to Denmark. At this year’s 24th KOBA show in Seoul, which as always focused on innovative broadcasting, audio and lighting equipment, C&C Lightway demonstrated the relevant SGM portfolio on their stand for more than 50,000 people who attended during the four-day event. As Korea’s leader in stage lighting, broadcast studio lighting and architectural and landscape lighting, the company provided a broad range of services for their clients, and consequently experienced a successful show with an impressive product line up. On display were the LS-4.6 LED screen, the G-Spot moving head, the P-5 wash light, the Q-7 RGB wash blind strobe and the two LED strobes: X-5 and XC-5. “The most impressive display was the G-Spot. We made a water box and put the G-Spot inside with water shooting at it,” explains Hwan-Soo

Chung. “Everyone stopped and took photos of it.” He stated that he was extremely satisfied with the many inquiries during the show. He continues: “The G-Spot Hwan-Soo Chung sets new standards, with its IP65 function making it completely unnecessary to use domes. And the P-5 wash light provides an impressive brightness in its homogeneous colours.” With many projects and installations in the pipeline, Hwan-Soo Chung sums up: “With the interest shown in SGM’s products we have high expectations for the future.”

SGM NEWS No. 7 2014

G-Spot x 6 pcs

P-5 x 14 pcs

Photos: Michael Boe Laigaard

G-Spot goes NorthSide The Danish NorthSide Festival held its fifth consecutive summer event in Aarhus, maintaining its successful growth with a record music budget, more square feet than ever before and new activities for the 35,000 visitors. Another newcomer to NorthSide this year was the G-Spot moving head, proudly striking its beams high, and painting the city sky. Six of these new moving heads were placed as centrepieces on top of the highest containers in the area to draw the attention. This particular area is the festivalâ&#x20AC;&#x2122;s recreational site, situated between Blue Stage and Green Stage with 6-metre-high containers placed in the shape of a horseshoe, which enclose food shops and relaxation facilities with a view of the entire site. The purpose for the G-Spot was to create soft moving light for this recreational area and sporadically illuminate the shops, but the fixtures also provided additional visual effects to be seen from afar. The appealing light effects certainly drew additional people in.

Opting for the G-Spot is in line with NorthSideâ&#x20AC;&#x2122;s desire to achieve a zero CO2 level. Based on LED technology, the G-Spot helps NorthSide reach this target with its much lower power consumption compared to conventional discharge lamps, meanwhile providing an IP65 rated maintenance free fixture which will not succumb to the sand and dirt of a buzzing festival site. Another advantage for this innovative music festival has been the ease and flexibility of setting up the G-Spot, which does not require expensive protective solutions such as domes or other constructions to shelter it from rain. The P-5 wash light also made its reappearance at NorthSide and did the job perfectly, providing a bright wash with soft colour changing. Thus, 14 of these units illuminated the containers from below. SGM and NorthSide both look forward to expanding their cooperation in 2015 and thereby taking NorthSide one step closer to their sustainability target.

SGM NEWS No. 7 2014

Utopium’s Colin Bodenham

UTOPIUM INVESTS IN SGM X-5 AND P-5 UK-based lighting production and installation specialists, Utopium, recently invested in a range of new event lighting technologies with sustainable, creative benefits to clients. This included placing a significant order with SGM UK for their revolutionary P-5 (LED wash light) and X-5 (LED strobe). Utopium’s six figure investment has added significantly to the choice of modern LED lighting the company can offer event organisers and lighting designers. The company’s new SGM inventory was soon deployed on a major series of open air concerts: the inaugural Bristol Summer Series for Metropolis Music. Utopium’s managing director Colin Bodenham comments: “Having listened to clients, applied our experience and researched recent product releases, we’ve added some revolutionary lights to

our inventory, notably from SGM. LED technology means improved sustainability and economy through reduced power consumption and being small means less transport and weight loading. The colours and output from these relatively small fittings are incredible and we are all looking forward to having less weight to rig in roofs or truss.” Fully aware that the cutting edge SGM P-5 and X-5 have already established themselves on multiple world tours, he added, “They combine an impressive array of technical advancements to improve creative and control options, reliability, with vastly improved power consumption to output ratio.” Helping to enhance the already stunning setting of the Bristol Harbourside, where the stage was framed by a tall ship, the Kaskelot, SGM’s X-5s

SGM NEWS No. 7 2014

Paolo Nutini onstage in Bristol with Utopium’s new X-5 strobes.

joined the artillery for Paolo Nutini’s headlIne show at Bristol Summer Series, prior to his appearance at Glastonbury. Colin Bodenham and John Newman combined their skills to design and deliver the stage lighting design along with architectural lighting using the canvas of the amphitheatre building and Tall Ships in the harbour. The X-5 LED strobes offered increased creativity with reduced weight loading and power consumption. On the evidence of this, he said the purchase was fully justified, explaining: “These new SGM X-5 strobes are proving a fantastic addition to our inventory. They are a dream with regards to the creative options they add and both incoming LDs commented on how much they liked them.”

SGM’s X-5 LED strobes deliver the same output as conventional strobes from one fifth of the power (at 4 amps) and create unique effects never delivered before by a strobe. Housing 2,970 LEDs with power consumption of just 360W, it is designed into three individual cells to boost creativity. The SGM P-5 is low-profile fixed, rectangular, full RGBW LED wash light, with an IP65 rating, making it suitable for outdoor architectural use. It establishes its green credentials by providing an efficacy factor of 52 lumens per watt (channelled through various lens options). In conclusion, Bodenham said: “Clients who understand what we have bought are already excited that these lights will be available to them as we go through a busy summer of festivals, concerts, product launches and corporate events.”

SGM NEWS No. 7 2014

A blinding summer for SGM on German festival circuit After the successful major events of last year, SGM showed it could equip virtually all open air events in the German-speaking countries during the recent outdoor summer season. This year saw mainly the new Q-7W (cool white) and Q-7 (RGBW) deployed at major festivals — as well as, of course, a number of G-Spots. The season kicked off with the mega-event Rock am Ring, where Blackbox from Berlin integrated more than 40 SixPacks and 12 Q-7 W as backlight and pixel blinder into the stage design of German rapper, Cro. Similarly, large amounts of P-5 and Q-7 W were installed in the stage roof, as well as

for the video tower on the exposed sides of the stage – where their IP65 rating had no problem dealing with any weather issues. Then came a series of festivals in which Bernd Wittenberg and his team from Hamburg-based Go Audio were responsible. Bernd was already featuring SGM products extensively in Germany and Switzerland during the 2013 summer season at the Greenfield, Southside and Hurricane festivals. To that can be added Mera Luna, Highfield, Chiemsee in 2014. All featuring large quantities of Q-7, Q-7 W and G-Spots. "After the positive experience last year, SGM was directly requested by many artists in 2014, including SixPacks, X-5 and XC-5 strobes — all of

SGM NEWS No. 7 2014

which left a clear impression. Now the Q-7 and Q-7 W, which again can provide a significant increase in light output, set yet another milestone. The Q-7 is a versatile asset — and can operate as a strobe, as well as a blinder or continuous light,” says CEO Bernd Wittenberg.

Finally, at Wacken Open Air (WOA), the biggest heavy metal festival in the world, lighting designer Jerry Appelt, used, among other pieces, 60 Q-7s, 88 P-5s, and 48 SixPacks. Here again, SGM products demonstrated their innovative abilities, as well as their absolute outdoor and road capabilities.

“In particular at outdoor festivals, with their unpredictable weather conditions, the G-Spot has fully convinced everyone. Where previously roofs had to be built, or the much-disliked domes used to protect the lamps, all you need today is just the G-Spot,” he concluded.

“In just a few months G-Spot has captured major market share in Germany, particularly at these outdoor events,” Thorsten Sattler, CEO of SGM Germany, confirms. “This fixture has proven to be a real problem solver for festivals, sporting events and corporate events.”

Hurricane / Volbeat

SGM NEWS No. 7 2014

SGM appoints Filippo Frigeri as Senior Area Sales Manager of UK and US Effective September 1, SGM has appointed Filippo Frigeri as Senior Area Sales Manager of the United Kingdom and the United States. The many activities in both UK and US has called upon a further strengthening of the sales force to maintain the high level of service and support for SGM clients. Frigeri has eight years of industry experience working with business development and international sales with a profound insight into and understanding of exactly these markets assisting him in expanding the company’s product reach. His European roots combined with a complete US college education mix up for a cultural background that makes him the perfect link for the Danish company to reach out to its growing market. Frigeri says, “It is exciting to join one of the fastest growing companies in the entertainment lighting industry. SGM is investing highly in product quality and the market users are recognizing the key innovation that lies behind the products. I truly admire how Peter and the rest of the team at SGM have radically changed the approach towards the customers

PALM Expo India When PALM Expo took place in Mumbai earlier this year, Modern Stage represented SGM as local distributor welcoming over 1500 visitors to their stand. As a longtime SGM distributor, Mr. Varinder Wadhwa of Modern Stage has seen for himself the powerful brand transformation that has occurred under the leadership of Peter Johansen and describes the new product line as “par excellence”. Displaying a broad selection consisting of the G-Spot, the P-5, the Q-7, the SixPack and the pixel products LB-100 and LT100, the customer feedback was excellent. For their first-time demonstration in India, the IP65 G-Spot LED moving head stole attention with its unique features, while the Q-7 multifunctional wash, blind and strobe received nothing but great response. “The future is bright”, Mr Wadhwa concludes.

by providing real solutions, such as the G-range - world’s first maintenance free moving heads, and I look forward to help improving our sale and service structures within the UK and the USA to serve the many SGM users at best.” CEO, Peter Johansen, comments, “Filippo brings new initiatives, a stable market knowledge and a high energy-level into SGM, and I am very pleased to have him on board.” He also reveals the plans to establish SGM US in the near future, starting up with key focus on building up a solid service department on the American market. On the UK market, Frigeri will be supporting the already established SGM UK in its activities. Here Frigeri was further introduced in his new position at this autumn’s PLASA London, which is followed up by the LDI show in Las Vegas, where he and the entire SGM team look forward to meet the lighting professionals and showcase their LED fixtures alongside with the ‘newcomers’ to the product line.

Contact details:

Filippo Frigeri ffr@sgmlight.com Mobile: +39 349 100 4622 Toll free US number: 1-877-772-2536 Skype ID: filippo_frigeri

SGM NEWS No. 7 2014

G路Spot The maintenance-free LED moving head

SGM NEWS No. 7 2014

The M’era Luna Festival takes place annually in

going to hate it while others will definitely be

Hildesheim, Germany at Flugplatz Hildesheim-

amazed.”

Drispenstedt — a former British Army airbase. historically

Rico: I have been working with this band

specialising in goth, metal and industrial music,

regularly since 2011, turning the ideas of Aue

it also presents DJ sets on Friday and Saturday

into reality, and it was always somehow special,

evening.

new and exciting. The band was always full of

Featuring

two

stages,

and

praise but added the comment: “Can it be a bit Here we interview lighting designer, Stephan

brighter?” And that was now the plan that Aue

Aue, and operator, Rico Münzer, who were

and I had at Prolight — specifically to play with

working with Swedish electronic dance band,

the SGM Q-7 strobes on stage. They had already

Covenant.

been tested and approved on the Sunrise Avenue tour in February.

Stephan: The great thing about Covenant is that they are always looking for something

Stephan: Of course, as is so often the case,

extreme — and that provides a very good

there is not an infinite amount of power you can

opportunity to try something new out. During

draw on to light a festival; this is where the very

Q-7 W x 40 pcs

P-5 x 8 pcs

Something Spectacular - Covenant at the M’era Luna Festival

their very drum and bass oriented shows, the

low current consumption of all SGM fixtures is a

use of front light is almost not permitted and

huge benefit and in the end 40 SGM Q-7 W and

the stage is dominated by fog.

I have been

8 SGM P-5 arrived on the scene. For the Q-7 W

doing shows with them for almost 15 years

what can I say … but HELL! And as for the P-5

and admire their courage and willingness to try

in the quieter moments, it created a beautiful

out new things. I remember a show in Australia

backlight and looked really great.

where singer Eskil Simonsson yelled into the microphone at the height of one of their hit

Rico: It also took a while to get the structure

singles: "Aue, strobe them to death!!!" And what

really

can I say … I'm on it!

conventionally with the DMX values as well as

clear.

drove

the

strobe

once

with video signals, using a Catalyst to map it. The idea for the festival show emerged at this

These values were then simply merged with

year's Prolight & Sound [in Frankfurt], as Rico

a LAN node. Since then we also spent a bit of

and I were in charge of the live stage for SGM.

time to check what content worked well on the

From Covenant, the question came about doing

type of matrix tower we wanted to use with

"something spectacular" at exactly the time I

Covenant. For the matrix we also played around

was thinking about a matrix of 72 [SGM

with the dimmer curves of the strobes.

LED] strobes — and I thought that would be "spectacular" enough!

I am now curious as to how the landscape will change and the brightness increases even more

I have ‘sold’ the concept to the band in

on the next Covenant tour. The cry of: “Rico …

soundbites, such as "a benchmark in brightness

maximum lights” will probably be reserved for

for the next few years" and "some people are

the final song, no matter how bright it is!

SGM NEWS No. 7 2014

A perfect match SGMâ&#x20AC;&#x2122;s powerful P-5 wash light makes the uniquely designed Koenigseggâ&#x20AC;&#x2122;s One:1 shine even brighter. With its impressive hp to kg curb weight ratio of 1:1, this car is one of only six of its kind to be produced as part of one of the most exclusive production car programs ever envisaged. Providing a beam angle variety of either 15, 21 or 43 degrees, the P-5 with its 44 full-colour 10W LEDs offers numerous illumination opportunities for a stunning visual result. As with the One:1, this fixture has been designed with principles of aesthetics without compromising the usability and brightness.

SGM NEWS No. 7 2014

SGM BY REQUEST ON METALLICA’s EUROPEAN FESTIVAL SHOWS Multi-purpose Q-7 provides Rob Koenig with strobe and footlight versatility When rock legends Metallica handed down a creative brief to their design team to “start with a clean sheet of paper” when planning the concept for this summer’s Metallica By Request European festival tour, production designer/show director Dan Braun and lighting designer Rob Koenig needed no second bidding. Since there were to be no legacy products, both men wanted to use a wide palette of LED fixtures with Braun looking to experiment with a nondischarge strobe for the first time; and so Koenig introduced him to SGM’s new XC-5 low profile RGB strobes and Q-7 multi-purpose RGBW wash / blinder. These fixtures brought drama and punch to the show while at the same time proving easy to truck and place within the set at high profile events such as Sonisphere and Glastonbury; but most importantly, they were extremely low on their energy requirement. Versatility was a further attribute required since the nature of a By Request tour meant that the set list was never the same two nights running. Rob Koenig, who has been working with Metallica since 2008’s Death Magnetic World tour, confirmed that the new integrated video/lighting concept, designed to tour all European festivals, had been

assembled under the direction of the band. “Dan asked me to take a new approach to our festival lighting while maintaining the standard Metallica fans expect. I chose the SGM fixtures and when I showed them to Dan he liked their performance.” When Metallica tours festivals they prefer to rely on local vendors rather than carry their own gear. Thus the LD specified 54 XC-5 colour strobes and 13 Q-7 as footlights, knowing that they would probably be the most popular and available. This compact Q-7, deriving its power from 2,000 RGBW LEDs, was also successfully deployed in strobe mode on a couple of earlier shows — which is when Rob Koenig first became really impressed. “I wanted to experiment further, as I was intrigued by them,” he said. “We were able to cut down on power consumption, and the low profile of the fixture made it easy to place them in any corner and nook. “The Q-7 offered the punch and output befitting a Metallica show — even the RGBW version — while we also used them as uplights at the mic positions and drum kit.” These fixtures, he said, were sufficiently compact to fit neatly around the monitor wedges — without

SGM NEWS No. 7 2014

interfering with the audio. “They provided a nice [110°] fixed beam spread and I was particularly impressed with the flicker free operation.” Other plus factors, he said, included the quality of the light source. “And for most shows we were also able to cut a generator by using LED strobes, as opposed to discharge fixtures. “Even though we did not have to transport or install the items, ease of use was important to my decisions because I believe that is an integral component of reliability. The same goes for the reduced energy requirements on the temporary sites that most festivals occupy; lower power requirements generally mean greater reliability.” Production managed by Ken Mitchell the tour kicked off at Sonisphere in Helsinki (Hietaniemi Beach) on May 28, following a ten-day programming at Prelite in California — a studio set up to enable designers to get to grips with emerging technologies. With a new set list every night, the show became a continual work in progress. “This tour provided specific challenges since the fans picked the set list and the band determined what they would play overnight according to internet voting for each specific show,” explained the LD. “The band arranged the songs so that although the show had a similar feel nightly, we never knew what, for example, the sixth song would be — it remained a mystery until we got handed a set list for the night 10 minutes prior to the start. This had to be taken into account as I built the show. And if that wasn’t enough there was live voting during the performance for what would be the final song!” Metallica’s festival shows also rely heavily on video, so audience members 300 yards away can see the band, and be involved. “We wanted to be video heavy while there was still ambient light, and we knew that laser could only be used near the end of the show when darkness had settled in.” Since speed and flexibility thus became a vital adjunct to the show, Rob Koenig programmed his lights on a grandMA 2 explaining, “Cloning is my best friend on festival runs and I need [a desk] that can clone fixtures easily and fast.” Summing up his experience with the SGM lights the LD concluded, “Throughout the festivals, I never had a problem with any of the SGM fixtures or experienced any flicker whatsoever. I am excited where these and the LED strobe market are going, and will be watching SGM closely to see how these lights evolve.”

SGM NEWS No. 7 2014

Photos: Jeff Yeager - Metallica.com

Lighting designer Rob Koenig: “The Q-7 offered the punch and output befitting a Metallica show — even the RGBW version — while we also used them as uplights at the mic positions and drum kit.”

SGM NEWS No. 7 2014

SGM hi-res video walls score heavily for Vision Media Systems Since the beginning of the year Vision Media

The flexibility of these panels has been proved

Systems

building

time and time again. Working for a leading brand

demand for its large inventory of SGM LS-3.75

manufacturer Vision Media Systems GmbH put

ultra hi-res (3.75mm pixel pitch) video panels,

on a display at a major product and business

capable of displaying crisp, high resolution

awards ceremony in Davos, Switzerland. Since,

images from a suitable digital video source.

for space reasons, projection was out of the

GmbH

has

been

steadily

question, the brand new 3.75 mm LED wall

SGM NEWS No. 7 2014

Michael Herweg SGM Deutschland

panels in five towers each of 16 and 36 panels which were visible on all sides. It depicted a world map, with several touchscreen controls to initiate graphic visualisation of data/information flow; it could be seen from everywhere in the hall and was controlled by several Coolux Pandoras Box processors. All the under-floor cabling was specially customised beneath the false floor in one of the rooms. Finally, to celebrate the 10th anniversary of

modules were used in a special panoramic

Reuter Online Stores Inc., an SGM LED wall was

format, with a 3.5 x 7.2m display in 896 x 1920

built by Vision Media Systems in the stadium

pixel resolution, conforming to the Coolux

of Borussia Mönchengladbach so that their

Pandora’s Box controller.

specially

created

content

appeared

clearly

even in daylight conditions. Both this, and Two months later in Barcelona, the SGM LS-3.75

the subsequent transmission of the World

was used again by the Neuss based production

Cup matches the same evening, received the

company. This time it was for a design by Vienna-

unqualified approval of both the customer and

based

guests.

advertising

Communication

agency, Christoph

Contemporary Svoboda.

The

customer, a global player in consumer products,

Michael Herweg, CEO of SGM Germany, stated:

wanted to demonstrate the relationship of

"The appearance of the 3.75mm panel is always

its global service centres in a meeting of their

homogeneous

international management.

distances, and as a result of the rear connection,

even

very

short

viewing

transitions or bezels between the modules are Vision Media Systems built a system consisting

virtually invisible — an absolute criterion for

of a total of 260 SGM high-resolution LS3.75 LED

high-quality events.”

SGM NEWS No. 7 2014

G-Spot x 5 pcs

P-5 x 5 pcs

SGM G-SPOTS PROVIDE FIRE POWER AT BATTERSEA Battersea Power Station was the iconic background for part of this year's Totally Thames Festival, organised by the Thames Festival Trust. The event featured Carabosse, a French Fire Art company, who deliver picturesque installations for audiences and passers by throughout the world. Illuminate Design have worked with the Thames Festival Trust for the past eight years helping to deliver a variety of events, predominantly the annual Mayor's Thames Festival in London. This year, Jonathan Bartlett, Production Manager for the Trust, contracted Illuminate Design to provide a complete service for the Fire Garden by Carabosse at Battersea Power Station. The project brief included site management, PA, and lighting the famous chimneys. To tackle the task, Robin Shephard-Blandy, Director for Illuminate Design, chose the new SGM G-Spot and P-5, after being introduced by SGM UK â&#x20AC;&#x201D; with the result that five of each fixture were provided by White Light. Robin said: "The

G-spot was a perfect solution: because of the site layout, we needed to be alongside the river and required a powerful light source to throw over the long 80m distance. "It was also important not to be limited in regards to colour to best light the chimneys to enhance the flames within the site and on the building. One of the main factors in choosing the G-Spot was the IP rating, meaning we were able to avoid housing fixtures in domes." In addition, the production company used P-5s, to light Battersea's cranes â&#x20AC;&#x201D; giving an ethereal backdrop against the River Thames and adding an extra dimension behind the fire show. Following the event Adrian Evans, Festival Director said: "The lighting scheme Illuminate Design provided for the cranes and chimneys of Battersea Power Station was excellent. They responded both to a tight brief and a tighter budget with flair and excellence. Many of my VIP colleagues commented on the lighting. We will certainly want to work with Illuminate Design again."

SGM NEWS No. 7 2014

G-Spot enchanted by The Magic Flute As part of the Warsaw Mozart Festival, which has been running for more than 20 years, lighting designer Adam Tyszka this year took on responsibility for an open air performance of the W. A. Mozart opera “The Magic Flute”. This opera took place in the courtyard of the 17th century Museum of King Jan III Palace at Wilanow, thus using the prestigious façade as a beautiful backdrop for lighting and video creativity. The concept and location of this event, being open air and using the façade as a backdrop for multimedia content, limited the use of truss. Any type of roof above the stage would cause the truss/construction pieces to obstruct the view of video projections onto the façade. Therefore, the lighting designer relied on the technical crew’s ability to protect the equipment located close to the stage. Owner of main lighting supplier Setlight, Przemyslaw Wrembel, asked SGM’s Polish distributor LTT to supply 12 G-Spot moving heads for testing. “Considering show requirements, we concluded that G-Spots having IP65 protection would ensure a safer, easier and more elegant solution than any possible attempts to protect regular IP20 moving heads,” says Wrembel. And the decision was clear after the testing: the G-Spots were undoubtedly the right choice.

G-Spot x 12 pcs

Further to that, several dozen P-5 wash lights, which were provided by Transcolor, were put to use - most of them used for façade illumination. The G-Spots were placed close to the stage, directly onto the grass, where there was no truss or protection. “Traditional IP20 moving heads would be exposed to dust, moisture from the ground, as well as all kinds of ants, worms and bugs, which can really cause a considerable mess. Finally, the weather forecast also gave cause for safety concerns. But we were confident that G-Spots would withstand all of it,” states LTT’s Pawel Jarzabek. Concerns about the weather were justified, as Warsaw was struck by a thunderstorm and heavy rain on the day of the premiere, just ten minutes before scheduled opening. The show was delayed for about 45 minutes, until the storm subsided sufficiently to allow the performers’ safety on stage. “But the G-Spots worked throughout without any problems. They were completely indifferent to the rain,” comments Jarzabek. The amazing lighting show was programmed on a grandMA2 full-size console operated by Kajetan Gostomski. After a successful event, the only thing left to do for LTT back in office was to clean the lenses from dirt and air pollution residues and the fixtures were ready for yet another job.

SGM NEWS No. 7 2014

dbn Lighting upgrades hire fleet with SGM’s P-5 wash light...

dbn Lighting P-5s attached to the roof of the Glasgow Science Centre in preparation for a major event

Manchester based lighting and rigging company, dbn Lighting, is no stranger to SGM products. Historically, their hire fleet has contained large quantities of the popular Palco 3 and Genio LED fixtures to service their wide roster.

One of their first high profile appearances was at a major outdoor arts event in Glasgow, tied in with the Commonwealth Games. “The P5s have an amazing colour range compared to other units we looked at,” Page continues.

Now, the Manchester-based rental company has brought its range up to date by acquiring 24 of SGM’s new P-5 low profile LED wash lights from SGM UK; the unit was designed to replace the Palco series, and bring the concept of the powerful IP65 rated wash light into the 21st century.

“The range and evenness of the colour output was our prime consideration, as well a smooth dimming throughout the curve. The fixture is well designed and extremely smart and compact in appearance — which suits a lot of our work. The IP rating is another useful feature for our outdoor shows.”

According to dbn director and lighting designer, Stephen Page, the purchase was not made without first carrying out a critical review of other comparable fixtures. “We reviewed and tested lots of alternatives but the P-5s were the best, and they will be suitable across the diverse range of projects we work on.”

During the 80s and 90s, dbn Lighting was synonymous with the so-called ‘Madchester’ band scene in the city. Now, in its fourth decade, dbn still maintains a strong musical connection; it has continued to support the city’s popular Parklife Festival and the Albert Hall and Warehouse Project club events — as well as undertaking high profile corporate and arts event based work.

The fixture’s enviable output-to-consumption ratio reveals an overall efficacy factor of 52 lumens per watt. This is derived from 44 x RGBW 10W LEDs (with 50,000 hours life expectancy), with a power consumption reduced to just 410W. Interchangeable 15°, 21° and 43° lens kits are also available.

“We have always received good support from SGM and I would expect this to be even better under the new set up, with SGM UK,” Stephen Page concludes.

SGM NEWS No. 7 2014

XC-5 x 6 pcs

P-5 x 10 pcs

Photo: David Vinot

Jenni Vartiainen on tour with SGM An abundance of LED fixtures Finnish pop singer Jenni Vartiainen rose to fame after winning the talent show Popstars in 2002 - as part of a band - and later launched her solo career in 2007. Now she is among the 50 best-selling recording artists of all time in Finland, and by the end of 2014 she will have performed more than 100 concerts this year alone. Lighting designer, Pasi “Pasu” Koivistoinen, has worked with the artiste for four years. Latest project is her new album Terra, with the live tour that started in November 2013 and reached a staggering 33 summer festival gigs this year. In early 2013, Pasu first approached local distributor Noretron Communication Ltd and its CEO Timo Kunnas to test some of SGM’s fixtures in order to assess his possibilities regarding special strobe effects. These tests influenced rental company Uudenmaan Kiertuetekniikka Ltd to invest in six XC-5 RGB LED colour strobes, ten P-5 wash light for the tour (and further eight TLD-612A touring LED drivers with Art-Net and 200 LB-100 LED Balls for different stage setups), while also supplying special integrated road cases and truss solutions for easy transport and set-up.

“I am sort of a ‘semi’ old school guy when it comes to lighting, and the P-5 and the XC-5 were actually the first LED fixtures that I really wanted to have with me on tour. “The XC-5 is a perfect touring buddy. It doesn't consume much electricity and it obeys my commands. It changes the colour when I tell it to. No more messing around with scrollers! “I like to create colours; the P-5 pretty much the the colour and

big looks on stage with lots of is perfect for that job. They are backbone of the show, providing pulsation The even spread and

brightness that my six floor units, washing the drapes, are able to give is somewhat jaw dropping, while the four front/side P-5s, with narrow lenses, are perfect to colour-wash the band and to give dramatic looks that I like.

From a lighting designer’s perspective

“The brightness of the white LEDs, while not having them in my colour mixes, allows me to use the P-5s almost as a two different fixtures; for example having a smooth dark blue chase and on top of that a sharp beat with white LEDs. At the same time I do not have to worry about the rain at open air concerts as they are IP65 rated.

By operating the SGM units for Jenni Vartiainen and stretching his creativity as designer, Pasu now has nearly two years of experience with the unique LED fixtures. This is his perspective:

“At every club, festival or concert hall that we visit, I find my fellow lighting designers - and even sound guys - showing an interest in this product.”

SGM NEWS No. 7 2014

TSJ opens the doors to new technology SGM’s distributor, Technical Supply Japan Co., Ltd., recently conducted two open house days in Tokyo and one day in Osaka, where the SGM portfolio was on display. The purpose of these events was to create awareness about Art-Net and LIGHTCONVERSE through seminars while showcasing the new SGM LED range for the 300 lighting specialists invited, including lighting technicians, lighting designers, manufacturers of lighting equipment and distributors. The reason for TSJ wishing to arrange such activities is closely related to the company’s dedication to service. Established in 1986, TSJ was one of the first industry companies in Japan to create a service department with key focus on providing the best technical assistance. Introducing the SGM range as part of TSJ’s product mix has, according to CEO Takeshi Hayakawa, added high quality and uniqueness to their product categories. “The high demand for LED fixtures is a natural part of the development. People request powerful and bright fixtures, pixel mapping lighting equipment and high IP

rating. With the SGM products, we can easily meet these demands.” At the open house events, visitors could see fixtures such as the G-Spot moving head, the P-5 wash light and the multifunction Q-7 wash blind and strobe. “Everyone saw the possibilities in the G-Spot offering outdoor application, and in the P-5 with its versatility highlighted by a quick change of beam angles. And the brightness is incredible right through the range; the G-Spot, the P-5, the Q-7…” states Hayakawa. Interest in the P-5 RGBW is high in Japan, and the fixture has been performing splendidly for example at the Tokyo Motor Show - where Lexus for the first time ever used colours in their lighting design - as well as at several outdoor events requesting specifically this wash light. TSJ has been searching for the right lighting partner for quite some time to meet their standards for a high output, colour consistency and IP65 rating. Takeshi Hayakawa is pleased with the cooperation between SGM and TSJ. “SGM is one of the best lighting manufacturers on the market nowadays, making nice fixtures to match the customers’ requests. Only few can make what customers actually want,” he concludes.

The G路Spot - not only waterproof, but a true multi-environmental and maintenance-free LED moving head.

sgmlight.com

SGM NEWS No. 7 2014

Photo: Allan Brown

SGM P-5s light up the Scottish Independence Referendum Recently, two TV rental specialists — one operating in London and one in Glasgow — pooled their respective SGM inventories to great effect recently during the Scottish Independence Referendum. With most of the broadcast activity centred on Glasgow, Tony Kennedy’s Teknique Systems, having purchased 12 SGM P-5 wash lights from SGM UK, joined forces with Richard Martin Lighting (RML) to provide lighting infrastructure in two very different venues. The live televised debate between Alistair Darling (leading the ‘No’ campaign) and Alex Salmond (Scotland’s First Minister, heading the drive for Independence) — held at the historic Kelvingrove Art Gallery and Museum — was followed by the action through the night as the votes were counted. This took place in ‘The Street’, the central atrium area of the ultramodern £72m BBC Pacific Quay, which only opened seven years ago. “We handle all the lighting hires and technical support for RML in Scotland,” confirmed Tony Kennedy. “It means that production companies and LDs get the same level of service on a local basis.” He was first introduced to the P-5s at last year’s PLASA Show in London. “I liked the fixture and thought it was the right product to introduce to our hire stock,” he said. “It also seemed a good product to cross hire with RML when required,

as we wanted a high output fixture for various jobs.” Teknique Systems first demoed RML’s inventory at the beginning of the year on the Celtic Connections Festival at new Glasgow venue, The Hydro, “and this convinced us that this was serious bit of kit,” he said. “As a high output fixture with long throw and low power consumption, I could see how we could use them (with the 23° lens option) at both these referendum events.” Flown from lighting bars, they lit up the Pacific Quay atrium and fabric of the building during the network broadcast on referendum night itself as millions tuned in to watch the votes being returned and counted (with presenters Jeremy Vine and Hugh Edwards). “We also incorporated four SGM Q-7 [RGBW flood] fixtures at low level for a colour wash, as these units have a great wide angle lens,” he continued. In addition, 12 P-5s (from RML) were used to illuminate the Scottish Parliament Building in Edinburgh as the backdrop for all the Media Village reports leading up to the final result. Summing up, Tony Kennedy says: “The P-5 is a great product. It has built-in Wi-Fi, comes with various lens options and delivers high output from low power consumption. In addition, it has very good build quality and is IP65-rated — so it’s usable both inside or outside … which is a real bonus for us.”

P-5 x 12 pcs

Q-7 x 4 pcs

Photo: Allan Brown

SGM NEWS No. 7 2014

Roskilde puts on a fest with SGM... Roskilde Festival 2014 marked their LED strategy

On Arena stage, Christian Olsson deployed 80

adding a vast number of SGM fixtures to their

P-5 wash lights inside the tent (another 14 units

stages this summer. The scene was set with

were used on the outside). â&#x20AC;&#x153;With the P-5 fixtures,

prominent lighting designers such as Michael

we wanted to create a dynamic atmosphere

Rahr, Christian Olsson and Kasper Lange. Each

adding effects during the concerts,â&#x20AC;? Olsson

responsible for their uniquely designed stages.

informs.

Photo: Michael Rahr

P-5 x 118 pcs

Q-7 x 120 pcs

SixPack x 96 pcs

G-Spot x 61 pcs

X-5 x 25 pcs

Photo: Janus Bjaaland Dahl

SGM NEWS No. 7 2014

Once the setup was in place, he could conclude

rental fleet of SGM products. “It was an easy

that the fixtures proved so powerful in output

decision as the demand for the products is high

that half the amount would have been sufficient.

and continues to increase. I feel confident that their lamps will become industry standards over

The Arena tent accommodates 17,000 people,

the next few years and it’s important for me to

which speaks volumes about its size. The fact

be a first mover on the wave of success created

that only 14 P-5 wash lights were enough to light

by SGM”, he states.

up the canvas impressed the lighting designer, who gained an ideal indirect light setting.

Being a lighting designer himself, he has been working with many of the SGM products on

Once again, this year Michael Rahr designed

Roskilde Festival, which to him stretches the

quite the show extraordinaire at Apollo stage.

limits of lighting creativity. “Suddenly, you don’t

This included no fewer than 96 Q-7 multifunction

have to consider the environments when making

wash, blind and strobe fixtures, 24 P-5 wash

up new designs and ways to illuminate objects.

lights, 96 SixPack blinders and 36 G-Spot moving

These fixtures revoke the need for canopies,

heads, providing one powerful LED lighting

without having to compromise the light output

show.

or performance. And what a shame it would have been to hide the fixtures. SGM nailed it

Supplier to Apollo was Vigsø Light and Show

with this design,” Vigsø explains.

Design (Q-7, P-5 and SixPack) and VIP Lyd Lys Laserudlejning

manager

Roskilde Festival keeps pushing the boundaries

of VIP, Allan Mortensen, believes the market

(G-Spot).

Technical

for lighting creativity with their team of highly

has been anticipating an IP65 moving head

skilled lighting designers. Again this year, they

for several reasons: “It’s unique, it cuts the

demonstrated innovative thinking using the SGM

power consumption in half compared to our

fixtures as the paintbrush for their canvasses.

previous lamps, and we save money and time by choosing the G-Spot. Both our clients, the

“At every club, festival or concert hall that we

insurance companies and we are fed up with

visit, I find my fellow lighting designers - and

water damaged lighting fixtures, but now we

even sound guys - showing an interest in this

don’t have to worry about that any longer,” he

product.”

states. VIP further delivered 24 Q-7 for Orange stage. Kasper Lange, who was LD for this year’s spectacular

Eurovision

Song

Content,

implemented 25 G-Spot moving heads and 25 X-5 strobes into his design for Orange stage. These were also delivered by Vigsø Light and Show Design. Company owner, Christian Vigsø, gave no second thoughts about investing in his

SGM NEWS No. 7 2014

Photo: Michael Rahr

Photo: Janus Bjaaland Dahl

EXTENSION OF PRODUCT LINES SIX NEW INNOVATIVE IP65 PRODUCTS The R&D department in SGM has been working hard on developing new extentions to several product lines. For instance, a whole new standard is set with the introduction of P-2, Q-2 and Q-2 W which are all based on the groundbreaking technology behind P-5 wash light. These new products come in a very compact chassis with an extreme output and open up for lighting creativity with individually controllable segments. The G-range has also been expanded with a new, exclusive framing version named G-Profile. This moving head is perfect for television productions, theatres and architectural installations. Finally, our LED screen selection now also counts LS-6.67 & LS-10, both IP65-rated with a high picture resolution in a compact and light-weight modular design. On the next pages, we are excited to present these new products.

NEW LAUNCH The P·2 LED WASH LIGHT Based on the groundbreaking P-5 technology, the IP65 rated P-2 comes in a very compact and robust chassis weighing only 6.1 kilos/13.4 lbs. Taking it a step further, the 18 lenses in the P-2 are divided into 3 individually controllable segments with RGBW colors. So implementing the P-2 in your light design generates wide-ranging colour and effect combinations. Containing 18 high power 10W RGBW LEDs, the P-2 has a staggering light output of 10,100 lumen – 1,656 lumen per kilo - and an efficacy of 44 lm/W. With an unprecedented small physical footprint for this type of product, the extremely compact unit ensures easy and quick setup. The P-2 offers a variation of beam angles with 15°, 21° and 43° degrees interchangeable lenses.

High applicability • Monuments and attractions • Architectural buildings • Shopping centers and retail • Bridges • Piers • Interior and exterior concerts • TV shows • Staging • Rental • Etc.

IP65

Specifications Light Source 18 x High power 10W RGBW LEDs Output / 43° 10,100* lumens Efficacy 44 lm/W LED Source Life Expectancy 50,000 hours Lens Selection 15, 21, 43 degrees Power 200 Watt Weight 6.1 kg / 13.4 lbs Ingress Protection rating of fixture IP65 LED Panel 3 individually controllable segments

* Goniometer scan / ocean optics / Viso Light Studio

NEW LAUNCH The Q·2 & Q·2 W RGBW LED COLOR/ WHITE LED FLOOD BLIND STROBE Based on the groundbreaking Q-7 and Q-7 W technology, the Q-2 and the Q-2 W come in a very compact and robust chassis, each weighing only 6 kilos/13.2 lbs. Taking it a step further, the Q-2’s 864 LEDs are divided into 3 individually controllable segments with RGBW colours. The Q-2 W is divided into 12 individually controllable segments – revolutionary for such a compact device. So implementing the Q-2/Q-2 W in your light design generates wide-ranging colour and effect combinations.

Q-2 & Q-2 W advantages

IP65

• High performance LED fixtures with low power consumption • Lightweight construction • True LED alternative to traditional flood lights and strobes • User friendly setup via simple con trol-button and OLED display • Numerous mounting and position options combined with low weight • Individually controllable segments

The Q-2 has a light output of 12,000 lumen – 2,000 lumen per kilo – and an efficacy of 60lm/W. The Q-2 W has a staggering cool white light output of 26,000 lumen – 4,333 lumen per kilo – an efficacy of 130 lm/W. Naturally, the Q-2 and Q-2 W are fully IP65 rated. With an unprecedented small physical footprint for these types of products, the extremely compact units ensure easy and quick setup. Both fixtures come with a fixed beam angle of 110°.

Specifications Light Source Light Output Efficacy LED Source Life Expectancy Lens options Typical Power Consumption Weight Ingress Protection rating of fixture LED Panel * Goniometer scan / ocean optics / Viso Light Studio

Q-2: 864 x RGBW SMD LEDs (5,700K) Q-2W: 432 x Cool White LEDs (5,700K) Q-2: 12,000 Q-2 W: 26,000* lumens Q-2: 60 lm/W Q-2 W: 130 lm/W 50,000 hours 110 degrees fixed 200 W 6.0 kg / 13.2 lbs IP65 Q-2: 3 Individually Controllable Segments Q-2 W:12 Individually Controllable Segments

NEW LAUNCH LS·6.67 & LS·10 IP65 LED SCREENS The LS-6.67 & LS-10 are part of SGM’s series of high-quality LED screens. The LS-6.67 an LS-10 offer the uniqueness of IP65 rating, making this the perfect solution for outdoor events or events exposed to a high humidity level. The compact and light-weight modular design guarantees for an easy and quick installation where no tools are required. SGM developed software for configuration provides the ultimate simplicity for the user. Both LS-6.67 and LS-10 include a test button facility on the backside of the panel. The LS-6.67 features a pixel pitch of 6.67mm, while the LS-10 features a pixel pitch of 10mm. They both offer a high picture resolution and quality, with a brightness of 5,000 nits per sqm.

LS-6.67 & LS-10 W advantages • IP65 rating for temporary or permanent outdoor events • Neutrik Power and Data connectors for reliable performance and high quality • Simple construction with focus on a robust and sleek design • Low-weight modules attractive for touring and rental use • Easy-to-assemble units for suspension or mounting, NO tools required • Advanced mechanical design allowing for easy servicing • Completely fanless modules create an intelligent, noise-free system • Hi-res picture quality providing exceptional brightness and contrast levels together with an unique color uniformity • Cost-effective solutions based on SGM’s advanced LED technology • Long-termed commitment to the sustainability of the environment by using energy-efficient, long-life LEDs • SGM developed software for control and configuration providing the ultimate simplicity for the user

IP65

Specifications Pixel Pitch Light Source Light Output Typical Power Consumption LED Source Life Expectancy Viewing Angle Weight per panel Dimensions (L x H) Ingress Protection rating of fixture Refresh Rate

LS-6.67: 6.67mm LS-10: 10.0mm LS-6.67: 96 x 96 pixel 3in1 SMD 3030 LEDs LS-10: 64 x 64 pixel 3in1 SMD 3528 LEDs 5000 cd/nits per sqm 200 W per panel 50,000 hours 140 degrees 12.5 kg/27.56 lbs 640 x 640 mm (25.20 x 25.20 in.) IP65 2,300 Hz

NEW LAUNCH The G·Profile LED MOVING HEAD The moving head product range is now expanded with a new, exclusive framing version named G-Profile. Alternatively, an add-on framing shutter module is interchangeable with the gobo module of the original G-Spot. The framing allows the G-Profile to perform beam-shaping images and projections via four individually controllable blades, each adjustable ±30 degrees while the module is rotatable through ±45 degrees.

IP65

The G-Profile still provides the option of combining framing techniques with 5 rotating gobos and opens for gobo animation and interaction when framing is used. This is a perfect appliance for enhanching performance for television productions, theatres and architectural installations. G-Profile advantages • Advanced and adjustable framing shutters • No accumulation of dust or externally induced impact on internal optics, gobos or the light source unit • No smoke fluid build-up inside • Perfect inner cleanness of the luminary • Excellent performance in any conditions

The set of SGM designed gobos allows for the creation of user-controllable soft framing and the effect wheels add as an extension to one another for achieving continuous dynamic animation effect in a stepless manner. The G-Profile is a maintenance free product with an IP rating of 65, water, dirt and sand proof.

Specifications Light Source High power RGBY LED Light source Light Output / 43° 17,000* lumens Color Temperature Range 2,000K-10,000K LED Source Life Expectancy 50,000 hours Zoom range, 16 bit 8 - 43 degrees + pseudo zoom 1 - 43 degrees Prism 4-facet rotating prism Max. Power Consumption 1100 W Ingress Protection rating of fixture IP65 Wireless DMX LumenRadio with RDM Gobo Wheels 1 rotable gobo wheel: 5 indexable gobos + open Framing Rotatable framing module, +/- 45°, 4 controllable shutter blades, individually adjustable +/- 30° Effect Wheel Continuous rotation with variable speed and direction

* Goniometer scan / ocean optics / Viso Light Studio

G-Profile Photometric data

Red

Green

Blue

Light output 4270 lm Power 270 W Efficiency 15,8 lm/W

Light output 9090 lm Power 358 W Efficiency 25 lm/W

Light output 3500 lm Power 330 W Efficiency 10,6 lm/W

LUX diagram 8째

43째

Framing

Gobos

The G·Spot LED MOVING HEAD

• • • • • • • • • • •

IP65

Television Theatre Opera Touring Architectural installations Circus arts Stadiums Theme parks Cruise liners Outdoor events Etc.

Today more and more moving heads are being exposed to wet and humid conditions. The consequences of such conditions are high causing compromising of cooling effect, luminous intensity and projection quality, while dirt accumulates inside. Based on the revolutionary P-5 technology which includes the highest luminous output and an IP rated fixture, we have overcome these G-Spot advantages challenges. The G-Spot is a maintenance • No accumulation of dust or externally free product with an IP rating of 65, water, induced impact on internal optics, gobos dirt and sand proof. or the light source unit Worst case scenario in a turbulent • No smoke fluid build-up inside environment, the front lens must merely • Integrated dehumidifier be wiped off, which is a huge time and cost • Perfect inner cleanness of the luminary saver effectively eliminating the need for • Excellent performance in any conditions cleaning and maintenance. The applicability of the G-Spot is unlimited; the IP65 moving head can replace any lighting products in any environment. Due to the revolutionary product features the G-Spot won the prestigious top industry PLASA Award for Innovation, 2013.

Specifications Light Source High power RGBY LED Light source Light Output / 43° 17,000* lumens Color Temperature Range 2,000K-10,000K LED Source Life Expectancy 50,000 hours Zoom range, 16 bit 8 - 43 degrees + pseudo zoom 1 - 43 degrees Prism 4-facet rotating prism Max. Power Consumption 1100 W Ingress Protection rating of fixture IP65 Wireless DMX LumenRadio with RDM Gobo wheels 2 independent rotatable gobo wheels Gobo wheel 1:5 indexable gobos + open Gobo wheel 2:5 indexable gobos + open Effect wheels 2 independent effect wheels with Semi-continuos effect * Goniometer scan / ocean optics / Viso Light Studio

Power

Humidity elimination SGM has introduced a patent-pending solution to ensure the complete IP65 of the G-Spot; a Gore-tex pressure equalization membrane fitted to equalize the air pressure. Through this Gore-tex membrane air is allowed to pass through the membrane, while humidity cannot. The air humidity will be maintained at a constant level by the electrolysis process of hydrogen extraction which eliminates humidity â&#x20AC;&#x201C; thereby creating the ideal environment for electronic circuits.

Ionic membrane dehumidifiers

Oxygen O2

H2O

Water H2O

Power

* G-Spot compared to a market conventional discharge moving head utilizing an Osram HTI 1000/PS Lok-it at 240v

G-Spot Photometric data

Red

Green

Blue

Light output 4270 lm Power 270 W Efficiency 15,8 lm/W

Light output 9090 lm Power 358 W Efficiency 25 lm/W

Light output 3500 lm Power 330 W Efficiency 10,6 lm/W

LUX diagram 8째

43째

Gobos Gobo wheel closest to optics

Gobo wheel closest to light source

The P路5 PROBABLY THE BRIGHTEST LED WASH LIGHT

Light Source 44 pcs. of high power RGBW 10W LED Light Output / 43掳 23,500* lumens Efficacy 58 lm/W LED Source Life Expectancy 50,000 hours Lens Selection 15, 21, 43 degrees Power 410 Watt / 230V Weight 8.9 kg (19.6 lbs) Ingress Protection rating of fixture IP65 Ingress Protection rating of fan module IP55

* Goniometer scan / ocean optics / Viso Light Studio

The P·5 BRIGHTER · LIGHTER · WHITER

Brighter An extremely high luminous output of the LED modules with an efficacy of 58 lm/W combined with a flicker free operation suitable for any application and approved by Panavision for TV studio lighting. Lighter Only 8.9 kg Whiter Apart from the large variety of saturated colors that can be created due to the RGBW, the high-performance LEDs produce a very bright white, which provides a full palette of pastel colors and the most powerful and pure white light.

The Opera House in Copenhagen

With the P-5 we had a mission... • to develop a cutting-edge, high performance product, doubling the output

while reducing the cost

• to create an intelligent temperature control with optimized cooling facilities

featuring high-efficiency, low-noise modes

• to produce a user friendly setup with a simple control-button display • to ensure easy support by means of a patented RFID implemented interface

allowing for easy warehouse control and remote diagnostics, updating and

uploading of DMX settings even when in off-mode

• to programme a standalone mode eliminating the need for a dedicated controller • to implement a standard built-in wireless DMX receiver facilitating seamless

and individual integration into any environment or location solely requiring

the presence of power

• to allow for numerous mounting options and simple positioning • to accomplish an aesthetic, uniquely Danish design featuring the latest LED technology We did it!

The P·5 THE HIGH APPLICABILITY

-lights up your day as well as • Monuments and attractions • Architectural buildings • Shopping centers and retail • Bridges • Piers • Interior and exterior concerts • TV shows

IP65

• Staging • Rental • Etc.

ARoS - Aarhus Art Museum

The P·5 BEAM ANGLES AND COLORS Narrow spread lens of 15° Medium spread lens of 21°

15°

21°

43°

Wide spread lens of 43° Black colored housing White colored housing

Lumens per RGBW 15° 23,000 lumens R: 6,100 lumens G: 7,500 lumens B: 4,300 lumens W: 10,100 lumens

21° 25,800 lumens R: 6,200 lumens G: 8,200 lumens B: 2,900 lumens W: 10,900 lumens

43° 23,500 lumens R: 5,000 lumens G: 7,600 lumens B: 2,500 lumens W: 10,200 lumens

The P-5 patents The P-5 is covered by several patents safeguarding the uniqueness of the product. The P-5 is protected under the following patent: MI2011A001631. Furthermore, the P-5 is registered for design patent in Europe, United States and China.

The P·5 W & P·5 TW BRIGHTER - LIGHTER - WHITER They might not look as much, but do not let their size fool you. The compact and light fixtures pack a big array of features that will suit any purpose where white “P-5 W” or tunable white “P-5 TW” light is required. They are both effective fixtures for making spectacular and vivid lighting designs upon facades, structures and large buildings with pure white and tunable white light.

IP65

P-5 TW has a high luminous output of the white with an efficacy of 74 lm/W, while the P-5 W has 81 lm/W. Both units run a flicker free operation approved by Panavision for TV studio lighting, weigh only 8.9 kg (19.6 lbs) and are IP65 rated. P-5 W contains 44 x 4 pcs. of high power 10W LEDs that will produce a stunningly white and bright light with a powerful output of more than 33,000 lumens. P-5 TW contains 44 x 4 pcs. of high power 10W LEDs that will produce a large array of possibilities to tune the high quality light between 2,200 and 5,300 Kelvin with a lumen output of more than 30,000 lumens at 3,500 Kelvin.

The P-5 W and P-5 TW advantages: • Intelligent temperature control with optimized cooling facilities featuring high efficiency and low noise modes • User friendly setup via simple control-button and OLED display • Interchangeable lens kit of 15, 21 and 43 degrees • Built-in wireless DMX receiver • Numerous mounting and position options combined with low weight • IP65 rating for exterior lighting designs

The Q·7 & Q·7W WHITE AND RGBW COLOR LED WASH, BLIND, STROBE

IP65

The Q series consists of 2 powerful LED lights with the ability to wash, blind and strobe. The Q-7 is a low-profile and compact RGBW fixture, which contains over 2,000 powerful RGBW LEDs, while the Q-7 W contains almost 1,000 cool white LEDs. Both units perform as powerful adjustable wall washers with a spread angle of 110° respectively. The IP65 rated fixtures lights have a small physical footprint, which makes them ideal fixtures for outdoor use to light up buildings, facades, architectural structures and attractions. The Q-7 has a high output of over 28,000 lumens, while the Q-7 W has a staggering output of 60,000 lumens. As versatile as these units are in outdoor applications, just as suitable are they for indoor applications such as TV studios, theaters, exhibition stands and other applications were a flicker-free wide flood of colored or crisp white light is requested, meanwhile providing the entertainment designs with a flashing bright color strobe effect.

The Q-7 RGBW and Q-7 W advantages: • High performance LED fixtures with low power consumption • USITT DMX 512 A and RDM controllable • Lightweight construction of only 8.1 kg (17.9 lbs) • True LED alternative to traditional flood lights and strobes • User friendly setup via simple control-button and OLED display • Numerous mounting and position options combined with low weight • Elegant Scandinavian design • LED source life rated at 50,000 hours • Ingress Protection Rating of IP65

Technical University of Denmark

The X·5 THE BRIGHTEST LED STROBE

PIXEL CONTROLLABLE Specifications • Light source

2,970 white LEDs

• LED source life expectancy

50,000 hours

• Power

4A/200-240V/50-60Hz

• LED panel

Three individually controllable LED segments

• Weight

6.7 kg (14.8 lbs)

The X·5 THE BRIGHTEST LED STROBE

Experience extremely high luminous output of nearly 3,000 pure white LEDs placed into three individually controllable LED segments. The X-5 makes it possible to create unique effects never delivered before by a strobe. The X-5 is a lightweight, compact and ultra-high performance LED strobe with an exceptionally low power consumption of only 4A. The X-5 is a robust, state of the art LED fixture providing an alternative to traditional, expensive and fragile Xenon lamps. Use of the X-5 will result in advantages such as the utilisation of less cabling, fewer Gen-sets and lower maintenance cost. The X-5 delivers maximum effect at a lower life cycle cost compared to traditional strobes.

With the X-5 we had a mission to...

• develop a cutting-edge, high performance strobe with low power consumption • implement a strobe consisting of three individually controllable LED segments • transform the strobe from being secondary and fragile, to being primary and robust • include an intuitive user interface • implement a stand-alone mode eliminating the need for a dedicated controller • produce a noiseless strobe • allow for numerous mounting options and simple positioning • accomplish an aesthetic, uniquely Danish design featuring the latest LED technology And we did it!

The X·5 THE WORLD’S FIRST PIXEL CONTROLLABLE STROBE Never before have lighting designers seen strobes that offer pixel control. With the X-5 we have re-written the rules on the stroboscope concept. We have conceived the brightest LED Strobe ever and produced a fantastic pixel product. Just imagine the possibilities of combining a strobe with a pixel blinder and you will have some idea of the concept. Each X-5 strobe has three cells that can be operated independently of each other and when fitted to either the twin BCC-2 or quad BCC-4 this creates a ready-made, perfectly spaced pixel blinder.

IP65

The X-5 patents The SGM X-5 is covered by several patents safeguarding the uniqueness of the product and its distinctive exclusive design.

The XC路5 THE BRIGHTEST COLOR LED STROBE With the X-5 we conceived the brightest white LED strobe ever and with the same technology we developed the XC-5 with a high luminous output of over 1,000 power RGB LEDs.

IP65

The XC-5 is a lightweight, compact and ultra-high performance LED RGB color strobe with an exceptionally low power consumption of only 4A. It is a robust, state of the art LED fixture providing a true alternative to traditional, expensive and fragile Xenon lamps. With the XC-5, the rules of the stroboscope concept have completely been re-written. Just imagine the possibilities of combining a strobe with RGB capabilities; it revolutionizes lighting design. Housed in a black, slim aluminum chassis, the XC-5 contains a 120掳 lens as standard, and set up is via the OLED 5-button graphic display.

The XC·5 ADVANTAGES • High performance LED RBG color strobe with low power consumption • USITT DMX 512 A and RDM controllable • True alternative to traditional strobes • User friendly setup via simple control-button and OLED display • Stand-alone mode eliminating the need for dedicated controllers • Noiseless LED RGB color strobe • Numerous mounting and position options • Lightweight and aesthetic Danish design

Specifications Light source

1,080 RGB color LEDs

LED source life expectancy

50,000 hours

Power

4A/200-240V/50-60Hz

Weight

6.7 kg (14.8 lbs)

The SixPack THE ULTIMATE LED PIXEL BLINDER

IP65

Our R&D team did the workout so you don’t have to. Imagine a fixture that has: • the power to illuminate a building and blind audiences • the finesse to wash a cyc with even colour • the flexibility to create simple or complex colour matrix designs • the creativity to display graphic content • the technology to emulate a halogen lamp • the convenience of RFID for easy configuration and data readout • the lightness provided by a mere weight of 11 kg (24.2 lbs)

The SixPack THE ULTIMATE LED PIXEL BLINDER

When rigged together, SixPacks create a perfect low resolution and extremely powerfull video wall. Animated graphics can subsequently be laid over the display to create stunning high powered images. One SixPack fixture contains six individually addressable 40 watt RGBA lamps creating a staggering output of 7,200 lumens in total. Why halogen emulation? Each SixPack features a Halogen Emulation Mode (SGM unique feature) which is designed to mimic the rise and decay of a traditional halogen lamp. This mode creates a retro look allowing designers to add more flexibility to their constructions.

With the SixPack we had a mission to... • develop the world’s first RGBA LED fixture with a halogen emulator • create a high-power, low-resolution video pattern • create a stylish design utilising the latest LED technology • combine six outputs of powerful 40 watt colour mixing with build-in electronics and individual DMX control of each pixel • produce an advanced LED fixture with multiple functionalities for the LD to

operate (e.g. to display animated text or programmed patterns)

And we did it!

The SixPack THE WORLDâ&#x20AC;&#x2122;S FIRST HALOGEN EMULATOR FIXTURE

The trapezoidal design of the SixPack enables the fixture to be rigged into curved shapes such as a speaker line array. This also makes it perfect for outof-the-box and unique installations while maintaining an easy rigging system for quick and safe setup and dismantling. Unlike any others fixture, the SixPack has all its control features on the rear for easy access on stage allowing it to be placed in e.g. stage stairs. With an IP rating of IP65, the SixPack is designed to be used in an outdoor environment allowing it to be used as a uplighter on building facades.

The SixPack PHOTOMETRIC DATA*

All On Light output

7,200 lm

Power

240 W

Efficiency

30 lm/W

Spread Angle 13˚

Red Light output

3,300 lm

Power

59,4 W

Efficiency

56 lm/W

Spread Angle 13˚

Green Light output

2,600 lm

Power

72,4 W

Efficiency

36 lm/W

Spread Angle 13˚

Blue Light output

1,600 lm

Power

77,7 W

Efficiency

21 lm/W

Spread Angle 13˚

Amber Light output

2,500 lm

Power

60,5 W

Efficiency

42 lm/W

Spread Angle 13˚

The SP-6 patents The SGM SP-6, also going by the name the SixPack, is covered by several patents safeguarding the uniqueness of the product and its distinctive exclusive design.

* Goniometer Scan / Ocean optics / Viso Systems Light Spion™ ©SGM A/S 2013. Specifications subject to change without notice Publication Number: 2013/06

LB ·100 LED Ball Multiples of LB-100 LED Balls are designed to form a video light curtain with 120mm pixel pitch. The curtain is made up from 0.85m long strings, each containing seven white LED Balls. Each 28mm sphere contains two powerful RGB LED’s (rated at 42mW per pixel) built into the white plastic moulding. These can extend to a maximum length of 6.8 meters (using 56 balls) and total power consumption is just 42W. The system can be controlled via DMX as well as with a dedicated video server or ordinary PC with Artnet™ (the Artnet signal is then distributed by the A-4 to DMX Converter). These semi-transparent IP65-rated LED Balls can be viewed in 360° and be used to create alluring 3D spatial effects. This makes them suitable for a wide range of applications, including TV scenography, theme parks, exhibitions, video art, clubs, shopping malls … and just about any fixed installation.

SPECIFICATIONS Dimensions Connections Diameter 28mm Data input Male locking 4-pin RS765 Pixel pitch 120mm socket Data output Female locking 4-pin RS765 Installation socket Orientation Any Electrical specifications Ambient operating conditions Power Consumption is 7.4W per 7 pixels Maximum ambient temperature (Ta) 50° C (122°F) Accessories Minimum ambient temperature C-1, Power adaptor cable (Ta) -30° C (-22°F) Part # 830060201 Operating humidity 98% TLD-612 Touring LED driver Part # 80070201 Signal source ILD Installation LED Drive LB-100 DMX Control 21 channels Part # 80070216 According to standard USITT DMX 512 A TLD-612 A Touring LED driver - ART Net IP 65 Part # 80070221

LT·100/200 3D Graphic Tube The LT-100/200 comprises a series of one/two-metre long pixel sticks, loaded with RGB LEDs at 35mm pixel pitch — all DMX drivable via any proprietary media server, or pixel mapping DMX consol. This 3D graphic tube can be suspended from the ceiling providing a staggering overhead 3D vertical and horizontal zip effect. However, it is not limited to a suspension mode, as it can also be floor mounted, integrated into sceneries, etc. The theory of pixel mapping is that two dimensional objects are transformed into three dimensions with the help of advanced programming techniques; thus each LT-100/200 LED pixel can be addressed individually enabling the LJ to create genuine 3D lighting effects, such as 3D waves or 3D bars which can be easily manipulated in terms of speed, colour, brightness, direction, and much more.

SPECIFICATIONS Dimensions Signal source LT-100/ LT-200 Diameter 27mm LT-100 DMX Control 81 channels Pixel pitch 35mm LT-200 DMX Control 162 channels Connector cable length 1000mm According to standard USITT DMX 512 LT-100 Length 1006mm IP 65 LT-200 Length 1951mm LT-100 addressable pixels 27 pixels Connections LT-200 addressable pixels 54 pixels Data input Male locking 4-pin RS765 LT-100 Weight 330g socket LT-200 Weight 560g Optics 2x130° view angle Installation Orientation Any Ambient operating conditions Maximum ambient temperature (Ta) 40° C (104°F) Minimum ambient temperature (Ta) -10° C (14°F) Operating humidity 98%

Electrical specifications Power supply voltage 12V Power consumption per LT-100 (27 pixels) 20W Power consumption per LT-200 (54 pixels) 40W Accessories C-1, Power adaptor cable Part # 830060201 TLD-612 Touring LED driver Part # 80070201 ILD Installation LED Drive Part # 80070216 TLD-612 A Touring LED driver - ART Net Part # 80070221

LD·5

Photo: Morten Rygaard

LED Dome These LED domes can be used in any orientation, with a maximum number of 35 domes in a single PSU chain. The outer diameter is just 80mm (ceiling cut-out diameter of 70mm), with a total depth of 52 mm (depth below ceiling of 35mm). The LED domes can function in maximum ambient temperature of 40°C and minimum of -10° C. Control is via three-channel DMX.

SPECIFICATIONS LD-5 dimensions Ambient operating conditions Outer diameter 80 mm Maximum ambient temperature Ceiling cutout diameter 70 mm (Ta) 40° C (104°F) Total depth 52 mm Minimum ambient temperature Depth below ceiling 35 mm (Ta) -10° C (14°F) Weight 82 g (0.18 lbs) Operating humidity 98% Signal source Installation DMX Control 3 channels Orientation Any According to standard USITT DMX 512A Max. number of LD-5 on one PSU chain 35 Accessories Electrical specifications LD-5 Power injector Power supply voltage 24V Part # 83062010 Power consumption per LD-5 1.5W LD-5 Data + Power injector IP 65 at front Part # 83062009 A4 ART Net to DMX Converter Connections Part # 80070217 Data / Power input RJ 45 (Cat 5) connector Data / output (loop through) RJ 45 (Cat 5) connector max. 3m cable

LP·700 LED Pix The LP-700 comes in chain lengths of 6.75m (including connector). With a pixel pitch of 120mm, and individual pixels measuring 40 x 40 x 17mm (LWH) each length has 56 addressable pixels. Installable in any orientation, it is IP65-rated, with maximum ambient operating temperature of 50°C and minimum of -40°C. Signal source is DMX512 A (with 168 controllable DMX channels). The power consumption of each pixel line is just 62W.

SPECIFICATIONS Signal source Dimensions DMX Control 168 channels LP-700 Chain Length (incl. connector) According to standard USITT DMX 512A 6.75 m Individual Pixel Length / Width / Height Connections 40 x 40 x 17 mm Data / Power input Waterproof male Pixel pitch 120 mm connector TE 2106136-2 Addressable pixels 56 pixels Data output Waterproof female conLP-700 Weight 1.2 kg (2.65 lbs) nector TE 2106125-4 Installation Orientation Any Ambient operating conditions Maximum ambient temperature (Ta) 40° C (104°F) Minimum ambient temperature (Ta) -10° C (-14°F) Operating humidity 98% IP65

Electrical specifications Power supply voltage 20V +-0.5V Power consumption of LP-700 Chain 62W Accessories LP-700 Power supply, Part # 83061701 LP-700 Power injector, Part # 83062008 LP-700 Data + Power injector, Part # 83062007

New improved design - now with Neutrik Power Connectors.

LS路3.75 LS路4.6

Designed and assembled in Denmark.

ULTRA HIGH RESOLUTION LED SCREENS The LS-3.75 and LS-4.6 LED screens are designed around the same, robust however slim and sleek display cabinet, while the modules diverse to meet the exact requirement of each installation. Both the LS-3.75 and the LS-4.6 screen come with a high light output (950 cd/sqm for LS-3.75 and 900 cd/sqm for LS-4.6), and a contrast ratio of 1,600:1. The LED chips are 3in1 SMD, which makes them suitable for applications where picture quality and brightness are important. The screen has no fans, so it is completely noiseless, and the high refresh rate of 2,880 Hz makes it perfect for applications such as television, theatre, exhibitions, show production and concerts. The SGM LS-4.6 features 4.6mm pixel pitch, while the LS-3.75 features 3.75mm pixel pitch, suitable for applications where the absolute best picture resolution and quality are required. LS-4.6 is recommended for applications where the viewing distance is 5 meters or more (e.g. concerts), while LS-3.75 is recommended for a shorter distance of 4 meters or more (e.g. conferences).

SPECIFICATIONS LS-3.75

For further specifications please visit our website: www.sgmlight.com

With the LS-series the advantages are numerous: • Simple construction with focus on a robust and sleek design • SGM developed software for control and configuration providing the ultimate simplicity for the user • Advanced mechanical design allowing for easy servicing • Low-weight modules attractive for touring and rental use (8.5 kg) • Completely fanless modules create an intelligent, noise-free system • Neutrik Power Connectors for safe connection • Various pitching possibilities with the comfort of a uniform display • Ultra-hi-res picture quality providing exceptional brightness and contrast levels together with an unique color uniformity • High refresh rate of over 2,800 Hz for a flicker-free operation • Cost-effective solutions based on SGM’s advanced LED technology • Easy-to-assemble units for suspension or mounting • Long-termed commitment to the sustainability of the environment by using energyefficient, long-life LEDs

Background picture: 166 LS-4.6 panels on the Ferrari stand, Geneva 2013

SPECIFICATIONS LS-4.6

For further specifications please visit our website: www.sgmlight.com

TLD·612 TOURING LED DRIVER The TLD-612 Touring LED driver has specifically been designed for powering and driving the LB-100 LED balls and the LT-100/LT-200 graphic tubes. The driver’s six outputs can control up to 6 x 8 pcs. LB-100 strings or 6 pcs. of LT-100 or 6 pcs. of LT-200. Maximum total power consumption is 360W and each LED pixel uses 3 DMX channels. The TLD-612 is IP65 rated for both indoor and outdoor application, and uses 2 DMX universes in 5pin XLR.

TLD·612 A TOURING LED DRIVER - ART-NET The TLD-612A offers all the same features and driving capabilities as the regular TLD-612, with the variation of offering an Ethernet EJ45 Artnet interface instead of regular 5-pin XLR DMX interface. The output of the TLD-612A is completely individually configurable by software, which makes it possible to send any channel range in any universe to each output. The Art-Net interface is especially designed for high-speed / high-flow DMX, and thereby making it a perfect match for pixel mapping. This makes the TLD-612A suitable for applications that require numerous DMX universes, at a cost-efficient level. This driver ensures quick and easy installation for touring.

SPECIFICATIONS Dimensions (LxWxH): 715 x 80 x 182mm Weight: 4 kg Installation Orientation: Any IP Rating IP65 Electrical Specifications Power supply voltage: 100-240 V (50 / 60 Hz) Maximum Power Consumption: 360 W (max)

Connections / Signal source (TLD-612) Signal source: USITT DMX 512A DMX Data input: locking 5-pin XLR male sockets Driver Data output: locking 4-pin RJ765 sockets Connections / Signal source (TLD-612A) Signal Source: Artistic License Art-Net 3 Art-Net Data input: RJ45 Connectors Driver Data output: locking 4-pin RJ765 sockets

ILD INSTALLATION LED DRIVER The ILD, Installation LED Driver, shares the majority of the features of the TLD-612A, but has a smaller and more compact power supply, which makes it suitable for permanent installations, where a small physical footprint is required. The ILD is capable of driving either 6 pcs. of LT-100 tubes, 3 pcs. of LT-200 tubes or 3 pcs. of full length LB-100 strings (7 pcs. of LB-100 per string). The ILD is also IP65 rated and has daisy-chainable Ethernet for Artnet input, and it has a power consumption of maximum 120W. SPECIFICATIONS Dimensions (LxWxH): 258 x 65 x 116 mm Weight: 2.1 kg Installation Orientation: Any Electrical Specifications Power supply voltage: 100-240 V (50 / 60 Hz) Power Consumption: 120 W (max)

IP Rating IP65 Connections / Signal source Signal Source: Artistic License Art-Net 3 Artnet Data input: RJ45 Connectors Driver Data output: locking 4-pin RS765 sockets

A路4 ART-NET TO DMX CONVERTER The A-4 is a universal high-speed 4 port Art-Net to DMX converter. It is designed to be a very cost-effective, but high quality product, which can compete with the best performing products on the market today. The A-4 Art-Net to DMX converter is 100% configurable by software to listen to any Art-Net universe on any subnet, and output this to any of the 4 DMX ports. Furthermore, the A-4 is designed especially for high-performance pixel-mapping applications, which makes it perfect for use in applications where many Art-Net universes are required. The housing of the A-4 is extremely compact and rugged and is designed for touring as well as fixed installations.

SPECIFICATIONS Dimensions (LxWxH): 95 x 65 x 115mm Weight: 0.7 kg

Electrical Specifications Power supply voltage: 100-240 V (50 / 60 Hz) Power Consumption: 10 W (max)

Installation Orientation: Any

Connections / Signal source Signal Source: Artistic License Art-Net 3 Art-Net Data input: RJ45 Connectors DMX Outputs: 5-pin neutrik locking-DMX

IP Rating IP20

SGM ACCESSORIES MOUNTING POSSIBILITIES FOR THE X, P & Q SERIES The BCC mounting brackets, which can be ordered as an accessory, adds a whole range of rigging, hanging and suspension opportunities to the fixture. The simple and clever use of quarter turn brackets makes the mounting of the fixture easy. After the mounting of the fixture, it can be hung from the ceiling, wall or floor via wires, truss or fixed to a pole in almost any desirable position. The BCC-2 and BCC-4 is an accessory for all the following products: X-5, XC-5, P-5, P-5 W, P-5 TW, Q-7, Q-7 W. The BCC-2 dual bracket will hold up to 2 fixtures

The BCC-4 quad bracket will hold up to 4 fixtures

MOUNTING POSSIBILITIES FOR THE SIXPACK The horizontal hanging bracket is an accessory for the SP-6, SixPack, which enables you to mount up to 8 pcs. of SP-6 horizontally hanging from beneath each other. The horizontal bracket features 2 pcs. of adjustable brackets for holding any standard G-hook or any type of half coupler clamp for mounting on any truss size. The SP-6 horizontal bracket will hold up to 8 fixtures

Find other accessories on sgmlight.com to broaden your design possibilities even further.

SGM NEWS No. 7 2014

WHITE LIGHT ADD G-SPOTS TO GROWING SGM INVENTORY London-based White Light has added to its inventory of SGM’s new generation of task specific LED products by making its first investment in the award-winning G-Spot platform. The fixture, which picked up a PLASA Innovation Award soon after its launch, is the only IP65rated LED spot on the market, and boasts enviable functionality and luminous output from an 850W high power RGBY LED light source. White Light Hire & Technical Director, Dave Isherwood, whose company last year became the first UK customer for the P-5 washlight, says: “We’ve been considering G-Spot for some time, and have been talking regularly to Ian Kirby at SGM UK. “Because G-Spots function outdoors, and are incredibly bright and crisp, we could see the potential both for our own work and for crosshire/sub-rentals. We decided to make the investment and promptly picked up three jobs in quick succession [which required G-Spot]. So the timing worked perfectly.” Longer term, he sees great potential for use at festivals where it will be able to perform in all

weather conditions. Wherever they make it to, he knows the sealed units will require minimum prep and maintenance time, an important factor for the busy rental company. “It will be quick to clean and we won’t constantly be changing lamps or filters, or wiping domes,” he adds. Immediate high profile locations which have seen G-Spot action in double quick time are Battersea Power Station, where another rental company used White Light’s G-Spots to fire over 80 metres at the Totally Thames Festival, while the best of all was for one of White Light’s own productions — an event for a legal consortium at Westminster Abbey and Horse Guards Parade Ground in central London; here the buildings behind — such as the Old Admiralty Building and Household Cavalry Museum — were dramatically washed with G-Spot’s inventive library of different gobo projections. Dave Isherwood says that White Light have never looked back since making their first investment in the P-5s 15 months ago, followed by X-5 white LED strobes. “SGM gives us something different in every case,” he says. “With P-5 it’s the output within a reduced form factor, and the versatility it gives us from outdoor jobs to conferences. The range will cover one end of the spectrum to the other and the same goes for G-Spot, which in addition to its other benefits has wireless control, which will be particularly useful.” For these reasons, he predicts G-Spot will be in especially high demand for outdoor work in the coming winter season.

Photo : MPP Image Creation (reference Spectra DMC)

SGM NEWS No. 7 2014

Spot on Adel Tawil’s DVD production 26 G-Spot moving heads light up German castle as part of the setting.

head with IP65 rating with such a high level of light intensity. It all added up to 26 G-Spots - evenly distributed in front of the façade of the castle.”

Prince-Bishop’s Castle in Münster served as a background setting for a DVD recording of German

“The RGB engine of the G-Spot was able to

singer-songwriter/producer, Adel Tawil. 10,000

create a result that was an entirely new lighting

fans were thrilled when Adel Tawil came to the

experience for me. Due to the increase in output

transparent circular platform in front of the castle,

in the color reproduction compared to discharge

which background setting presented a scenery of

lamps, there was no drop in brightness in deep

fascinating interplay of light and colour. The goal

red or ultra-blue.”

was to alienate the baroque residential palace by means of light with referrals to tagging which is

“In my work as a show designer and at the

normally known from the graffiti scene.

same time as a light cameraman (DOP) for DVD production, a filmable, colored background is

Show designer, JoJo Tillmann (LesUrbanProgres-

desperately needed," JoJo continues. "The G-Spot

sives) states: “I wanted to do without dome

is unique in its performance class and opens up to

protection from the rain and at the same time

whole new possibilities!"

the lights should be enormously powerful on the

colour reproduction of projections. Therefore, the

The SGM G-Spot is a 850 watt LED profile spot

choice automatically came to the SGM G-Spot, as it

with very natural colours and intense white

to my knowledge is the only professional moving

reproduction.

G-Spot x 26 pcs

SGM NEWS No. 7 2014

30 P-5 wash lights illuminating The Royal Opera House in Copenhagen at each opening night for a new show; this time for Richard Straussâ&#x20AC;&#x2122; Der Rosenkavalier. Lighting designer and Technical Manager of the Royal Theatre: Tommy Larsen. Photo by Aleksandar K.

SGM NEWS No. 7 2014

FIFA festivities with the P-5 For the FIFA World Cup 2014, Companhia da Luz, one of Brazilâ&#x20AC;&#x2122;s major stage lighting companies, delivered 20 powerful P-5 wash lights for each of the FIFA Fan Fests at Copacabana Beach (Rio de Janeiro), Fortress Beach (Natal) and Sunset Amphitheater (Porto Alegre).

The FIFA Fan Fest was established for the millions of fans to celebrate the international football competition and watch the matches in an environment ensured by management to offer a unique experience irrespective of which day the spectators could attend. SGMâ&#x20AC;&#x2122;s LED-based P-5 RGBW fixtures were deployed to wash the huge scenes providing colourful effects around the centrally mounted video screens. These popular free-admission meeting places drew in millions of fans and confirmed that the FIFA Fan Fest will be a regular part of the future cups.

LD-5 x 1260 pcs

LD-5 LED domes transform dance venue When planning the refurbishment of the popular Slovakian club Ponorka Music Pub, it was essential that the owners found a unique and unusual effect to help restore the venue’s reputation. SGM’s distributor City Light Slovakia presented a quality solution encompassing both light and sound, from concept to installation, that met these prerequisites. With a decorative, high luminosity LD-5 ceiling, City Light Slovakia achieved a perfect matrix effect, producing a colourful centrepiece surface for the club and amazing dynamics for its dancefloor. Some 1260 of these units, each containing four RGB LEDs and measuring 80mm in outer diameter, were mounted in the wooden cladding panels over the dancefloor and in front of the bar in a uniform formation with a distance of 200mm between each dome. “We selected the LD-5 from SGM because of its accurate RGB colour mixing and potential for creative colour changing. In addition, this energy saving fixture, with a long lifetime, eliminates the need to invest in expensive lamps,” explains City

Light Slovakia’s sales manager, Ms. Ľu Ľ boslava Činčárová. The high number of LD-5 are controlled by French manufacturer Nicolaudie’s DMX lighting control software Sunlite First Class+ matched up with ArtNet and DMX distribution from Dutch ELC Lighting; for both brands City Light Slovakia is the exclusive Slovakian distributor. City Light Slovakia was established in 1993 with a key focus on high quality products and service, making the company eligible to meet the criteria of the highest European quality standards, attested by a variety of projects until date. Since 1997, the company has been an SGM partner and is very pleased with the recent line of lighting effects such as LT-100/200, LB-100 and the LD-5, which has brought a unique feel to their lighting business. “We believe that we will continue in this segment and we will carry out many installations with the SGM range, which we consider as high quality products,” Ms. Č Č inččá rová informs. With a capacity of 600 people, the club now attracts an increased number of visitors, who are impressed by the interior design; this is further underlined by the positive reaction on social networks. But club owner Mr. Rusinkovičč appears to be the most satisfied of all, since his venue is once again the top club in Presov.

G-Spot x 6 pcs

SixPack x 6 pcs

P-5 x 4 pcs

Q-7 x 4 pcs

Photos: Ringier Romania

Viva G-Spot Viva! magazine recently celebrated its 15th anniversary at the picturesque Mogoșoaia Palace in Bucharest. As the most anticipated glossy event of the year in Romania, the party was attended by 1,200 local show business celebrities, the ladies marking the glamorous red-carpet garden party by wearing long gowns and gentlemen showing up in tuxedos. SGM’s local partner, production company FIVE’S, supplied the lighting equipment for this high-class venue and incorporated the versatile SGM range into their design. The company witnessed SGM’s product presentation at Prolight+Sound earlier this year, and instantly knew that this was the LED range that they were seeking. Thus, the new G-Spot moving head made its Romanian debut, with six units lighting up the red carpet corridor together with six SixPack blinders.

Marketing Developer, Titus Percea, explains: “We were happy to introduce these intelligent lights at Viva! The best fixtures – the crème de la crème of technology – have now been put to use to support this event.” With a light shower of rain over Bucharest during the second part of the event, Percea appreciated the reliability of the G-Spot’s unique IP65 rating underlining that “for the first time ever, this type of equipment can be used outdoors without any problems. And the output is excellent!” A further four P-5 RGB wash lights were deployed as architectural lighting in the garden and four Q-7 RGBW colour accentuated the Mini Cooper stand at the party. FIVE’S had 25 people involved at different levels for the technical element of the event, which turned out to be the great success that everyone anticipated.

LT-200 x 400 pcs

ILD x 130 pcs

SIZE MATTERS FOR SGM’S GIANT CREAMFIELDS PIXEL TUBE ROOF Massive overhead mappable display by Blueprint Events for Steve Angello Taking its inspiration from the 2013 Pukkelpop Festival in Belgium, which saw the first deployment of Blueprint Events’ SGM LT-200 3D mappable LED pixel tubes, Chris Morgan’s company has now delivered what he believes to be the largest SGM tube matrix ever seen in the UK — at the high profile Creamfields 2014 in the north of England, over August Bank Holiday weekend. Working for The Events Company UK, who handled the rigging and design, Blueprint decorated Size Records’ Size Matters 10-pole big top with 400 x LT-200 SGM tubes and 130 x ILD controllers — spread over three separate grids. The pixel-mappable 2m-long graphic tubes, loaded with RGB LEDs at 35mm pixel pitch, was specifically designed for Saturday night headliner, the Greek-Swedish DJ/producer, Steve Angello (of Swedish House Mafia fame) and his ‘Size Records’ family. Chris Morgan reports; “The Events Company UK were looking for something a little different to make Steve Angello’s set really stand out and designed these moving grids, populating them with 3D mapped tubes.” Events Company UK selected Madrix as the optimum control platform for the tubes due to the flexibility in creating content and the unique ability to map the tubes in 3D.

Blueprint’s Toby Shipway programmed and operated the tubes, requiring 140 DMX universes to create effects that were mapped individually on the three grids, before combining the maps to fill the room in a single continuous grid. These grids themselves were raised up to the roof so that the LT-200s went unnoticed during the preceding acts, before being dramatically lowered for the main set. Via the Kinesys motion control, the three grids could then be raised and lowered over the heads of the audience independently during the show to the amazement of all. The entire show was conceived and implemented in around two weeks, with the Kinesys control and rigging designed and programmed by The Events Company UK’s Mike Smith. The installation itself was carried out through the night so that the LT-200 pixel tubes were only in situ for the Saturday night and gone by the next day. Looking back at the event, Chris Morgan said, “Although it was a tight deadline the planning by The Events Company UK made implementation a breeze. Having such a large stock of SGM products is essential in order to put these designs into practice, and allow for any last minute developments.”

SGM NEWS No. 7 2014

Eclipse invests in first SGM P-5 LED wash lights for major Middle East projects Dubai-based technical service specialists, the eclipse Group, operate a programme of continuous investment to keep their inventory of lighting, sound and video solutions at the cutting edge. Recently, they made their first investment in SGM’s new LED technology with the purchase of 40 P-5 low profile, high output LED wash lights from territorial distributors TechnoPro, having earlier fielded 120 of the fixtures at the inauguration of a major lighting festival in Dubai. This was all the proof that eclipse founder and CEO, Mark Brown needed, although he and his technical team also undertook a critical evaluation against another industry standard architectural colour changer. “The result was like chalk and cheese,” he said. “The P-5 just blew away the competition. In particular the quality of the red [diode] was hugely impressive.” With its 44 x RGBW 10W LEDs creating a high luminous output, the P-5 boasts an efficacy of 51,2 lm/W combined with a flicker free operation

SGM’s Peter Johansen and Mark Brown of eclipse seal the deal.

and IP65 rating, making it suitable for any application, while interchangeable 15, 21 and 43° lens kits add further to its versatility. Apart from the large variety of saturated colours that can be created due to the RGBW, the high-performance LEDs produce a very bright and pure white, which provides a full palette of pastel colours. “When we saw the P-5s working for the first time we immediately loved them and wanted to invest in our own,” Mark Brown confirms. “We have principally bought these for colour washing buildings and what we were really looking for was power and high output.” Since then, eclipse has used the lights regularly, most recently to illuminate The Football Five’s World Championships (F5WC) indoor football championship at Dubai World Trade Centre - a global initiative to select talented amateur football players through regional 5-a-side qualifying rounds to then compete in the Dubai 2015 ﬁnals. “This was both our first purchase from SGM and from TechnoPro and we have not only been impressed with the products themselves but also the support we have received.”

SGM NEWS No. 7 2014

X-5 User Report

Oli Couch, owner of Lite Project Ltd. Lite Project Ltd: Providing lighting design and equipment to the entertainment and event industry throughout the United Kingdom and worldwide. Project in focus: Music video for Rosie Lowe’s hit single Water Came Down Director of music video: Jake Hopewell The location for the recording of “Water Came Down” took place in The Underwater Studios in Basildon, Essex, UK, where Oli Couch played the role as electrician and lighting operator besides supplying lighting equipment from his own limited company Lite Project. Oli deployed his SGM X-5 white LED strobes for a stunning visual result. “There was a concern about using strobe lighting against the Perspex window into the tank as they have been known to melt with conventional high power strobes. This challenge was easily overcome with the X-5 LED strobes because the heat sink does a fantastic job of dissipating the minimal heat out the back of the unit. The deployment of the X-5 strobes provides a powerful visual effect adding to the ‘glitchy’ style of the video. They are a dream to work with. Physically, I really like the ease of rigging with the omega clamps, and of course not having to change the lamp! Also having control of the three segments is a really useful feature that I frequently use. Originally, I was looking at various fixtures until I saw the X-5 units for the first time. It immediately made far more sense to invest in future-proof LED technology from a modern innovative brand. Next up, I am planning to add the SixPack to my inventory.”

Anders D. Jensen and Jens Frausing

LB-100 x 864 pcs

TLD-612 A x 18 pcs

LB-100 Brings Life and Depth to Theatre Production Although still only in the initial phase for Fredericia Theatre’s production of Disney’s The Little Mermaid – The Musical, production designers Anders D. Jensen and Jens Frausing already had their eyes on SGM’s LB-100 LED Balls. Lighting designer Christian Vigsø had introduced them to the IP65-rated RGB pixel strings at one of his designs for the Kolding Light Festival — set in a much different outdoor environment. The production team was keen to use them in their attempt to reinvigorate theatre scenography, and once implemented, the result has lived up to all their expectations. 648 LB-100 - each measuring 0.85m and containing seven RGB semi-transparent LED balls – are driven by 18 SGM TLD-612A, run by a Hippotizer Rackoon and suspended from the roof as a curtain

wall in different lengths with a maximum of 6 meters. Decorated with small pieces of cloth, the strings resemble seaweed for the show’s Under the Sea scenes. “We chose the LED Balls for this act of the show to bring life into the seaweed elements. And as the act evolves, we are able to animate them and broaden the colour spectrum from green shades to multiple colours, making them transfer into a show light. Normal LED strips would not be able to create the same effect for us,” Frausing explains. Another 216 LB-100 have creatively been built into a volcano setting for the villainous character Ursula, where they pulse underneath a linen simulating a flow of lava. “It was awesome to have a product that we were able to animate to provide this pulsating effect while at the same

Production Design: Anders D. Jensen and Jens Frausing LED graphics: Marie Jørgensen Lighting Design: Martin Jensen and Bo Kudsk Kristensen Photo: Søren Malmose

time changing colours,” says Frausing.

Design supplied exactly that element with the SGM LB-100.

As these balls, with a 360° viewing angle, form part of the decorative effect lighting, the task was in the hands of the production designers rather than the lighting designers. Anders D. Jensen explains: “The stage setup is constructed around massive LED screens, and the use of LED Balls makes it possible for us to blur the transition from graphical to physical elements through animation, bringing life and depth into this underwater setting.”

The production by Fredericia Theatre has been extremely well received. It opened by playing one month at The Royal Opera House in Copenhagen and then to have its revival premiere at Fredericia Theatre, where its running time has now been prolonged well into the fall. Already it has been declared the most-watched theatrical performance in Denmark in 2014, exceeding 90,000 sold tickets.

The two production designers are always looking to be inspired by new elements that can be adapted into their settings to revitalise the art form of theatre and continue to astonish the spectators. Fortunately, Vigsø Light & Show

“We have received much positive response for our visual efforts; a lot of credit is also due to this product [the LB-100] that has enabled us to create an unprecedented space and an environment for this show production,” Frausing concludes.

SGM NEWS No. 7 2014

G-Spot meets Azerbaijan’s weather ‘mentality’ Recently, Mamedia group s.r.o. teamed up with SGM to deliver a full outdoor event concert package for the Nakhchivan city municipality in Azerbaijan; this included all technical project design and event management. “Not having had any outdoor equipment before, we wanted to offer them a flexible solution in sound and light from top manufacturers, so I chose SGM for the lighting and K-array for the PA system,” CEO Boris Abdul explains. CEO Boris Abdul

Mr. Abdul is highly focused on the unit as a LED lamp. “It’s the

21th century and engineers should forget all about mercury lamps and keep this planet healthy and safe. Recycling of mercury and indium contained in the HMI and MSR lamps is a long and expensive process.” he states.

The eight G-Spots used for this open-air show were the first shipment of these unique fixtures received by Mamedia, who since 2004 have deployed SGM’s 1200 spots to high satisfaction. Even though the fixtures are still in good condition, Mr. Abdul wanted to expand his stock with the new LED moving head. “In my opinion, the G-Spot is the most advanced and innovative moving head in the world market today. The weather in Baku [capital of Azerbaijan] is extreme; we have 250 windy days per year and high humidity – environments that normally kill any electronic equipment used outdoors. My 1200 SGM spots have survived these conditions and are still functioning as rental fixtures. Based on this trial experience, I’m offering SGM products to any client in Baku as equipment with ‘local mentality’,” he smiles. Having selected the G-Spot for clear-cut reasons such as IP65 rating, high output of 17,000 lumens and a design, which he describes as “awesome”,

SGM SGM NEWS NEWS No. No. 7 7 2014 2014

Follow our tweets https://twitter.com/SGM_Light

Join us on our company page on Linkedin http://www.linkedin.com/company/sgm

Watch us on YouTube http://www.youtube.com/user/SGMlighting

Follow the ongoing news flow on the SGM website http://sgmlight.com/news/

See You!

SGM distributors North America

France - Sonoss

Canada - SFM

Germany & Austria - SGM Deutschland GmbH

USA - SGM US

Hungary - Zaj System House Trading Ltd Co

USA - PRG Global

Italy - SGM Italy S.r.l

USA - Upstaging Inc.

Norway - AVAB CAC AS

USA - Creative Stage Lighting Co., Inc.

Poland - LTT Sp. z o.o.

USA - Legend Theatrical

Portugal - LightSet

USA - TechniLux

Romania - FIVE’S International Russia - DEALERCENTER LLC

Latin America

Russia – Show Atelier

Argentina - Prind-co

Slovakia – City Light Slovakia S.R.O.

Brazil - LBO Lighting Commercia e Importacao e

Spain – Lexon SA

Exportacao Ltda

Sweden - SGM Sweden AB

Colombia – Iluminación Jaime Dussán

Switzerland - ASL Electronic AG/SA

Cuba - Beta Music SA

The Netherlands - Sales-all BV

Dom Rep - ATW Lumen

Turkey - Asimetrik Ses Isik Ve Goruntu Sistemleri

Mexico - Representaciones de Audio S.A. De C.V.

UK - L.E.D. (Projects) Ltd. Ukraine - Art-R Sergey Rusnak

Asia India - Modern Stage Services Pvt. Ltd.

Oceania

Hong Kong & Macau - Dino Technology Limited

Australia - Entertainment Technology Australia

Indonesia - Goshen Electronics Indonesia

New Zealand – Direct Imports

Korea - C&C Lightway, Inc. Malaysia - Octodecim Akustik Sdn. Bhd.

Middle East

Japan - Technical Supply Japan Co., Ltd.

Egypt - Egyptian Engineering Projects Co., (QUALITY) UAE (Middle East Region) - TechnoPro Ltd.

Europe

Isreal - Gidron Levitan - Pro Audio Distribution

Azerbaijan - Mamedia Group

Syria - Jano Sound & Light

Bulgaria - Music Center Ikonomov Ltd Czech Republic - Dancefloor S.R.O

Africa

Finland - Noretron Communication Oy

Southern Africa - Synergy Production House