SGM News No.1

No 1 2013

SGM PERFORMS MIRACLES AT SENSATION 1.5km of powerful LED tube See page 6

SGM’s spectacular Qlimax See page 4

One small step for SGM...

See page 8

Clubbing with SGM See page 18

Strobing superstars.....

See page 43

SONOSS’ Siel showcase See page 44

1

SGM NEWS No 1 2013

SGM REBORN - From baby to giant in 12 months Welcome to the first issue of the SGM News magazine.

We, at SGM, are now celebrating our 1 year anniversary as a Danish company. Only 1 year ago, I shook hands with Arturo Vicari, the CEO of RCF sealing our agreement of my takeover of SGM. Never had I predicted that I would re-enter the lighting business, but when RFC approached me in 2010 to ramp up their recently acquired company, SGM, they made me an offer I could not refuse. Accepting my conditions of having complete right of disposal and the opportunity to handpick the R&D team, who were to be the foundation of the future company, the scene was set to make success. After a period of nearly 2 years, where my team and I defined the new direction for SGM and designed a new product line, I got the opportunity to buy the entire company.

While the ambitions are high, SGM will always maintain the core values of a small-sized company, where ‘customer satisfaction’ is the keyword and ‘service’ to take pride in. With a non-hierarchical organizational structure, requests, feedback and inputs are always welcomed by any SGM employee – and my door is always open (direct contact at pjo@sgmlight.com or +45 4220 8767).

Celebrating February 1st 2012 as the day SGM turned Danish, I still do not know what the acronym SGM stands for. However, I can reassure you that we have put new meaning into the name! In this first issue, we look back at just a few of the many events taken place since the new beginning of SGM while also revealing some of our plans for 2013.

I look forward to an exciting 2013 and to share it with you.

Peter Johansen

2

SGM NEWS No 1 2013

CONTENTS SGM NEWS No 1 2013 SGM’s spectacular Qlimax............................................................................................page 4 SGM performs miracles at the source of light............................................................page 6 One small step for SGM................................................................................................page 8 The X-5 designed by Apple or SGM?..........................................................................page 10 User Report..................................................................................................................page 11 SGM X-5: the StrobeFather........................................................................................page 12 SGM X-5 ticks all the boxes for Henrik Lundin..........................................................page 14 90 SGM LED strobes pulse life into Mayday techno marathon...............................page 15 SixPacks give Ambion the “X” factor.........................................................................page 16 A Work of Art...............................................................................................................page 17 Clubbing with SGM......................................................................................................page 18 LED Balls take their big chance..................................................................................page 20 New German operation blasts off.............................................................................page 21 P-5 arctic testing.........................................................................................................page 22 The P-5.........................................................................................................................page 23 The X-5.........................................................................................................................page 27 The SixPack..................................................................................................................page 31 LT-100/200...................................................................................................................page 35 LB-100..........................................................................................................................page 36 LD-5..............................................................................................................................page 37 LP-700..........................................................................................................................page 38 SGM & EKF...................................................................................................................page 39 TPP introduces Singapore to the power of X-5’s......................................................page 40 XC-5 Turkish Delight....................................................................................................page 41 The G-Spot...................................................................................................................page 42 Strobing superstars worldwide.................................................................................page 43 SONOSS’ SIEL Showcase.............................................................................................page 44 Back at the top - Jerry Gilbert interviews Peter Johansen.......................................page 46 SGM distributors.........................................................................................................page 48

The SGM News magazine is published by: SGM A/S · Soeren Frichs Vej 51-53 · 8230 Aabyhoej · Denmark · Tel: +45 70207400 · www.sgmlight.com Inquiries, correspondence, articles and photographs for consideration should be directed to: lrp@sgmlight.com © Copyright SGM A/S 2013 · All rights reserved by SGM A/S Editor and editorial text: Executive Assistant, Lene Rix Freelance texts writer: Jerry Gilbert Design and Graphics: Graphic Designer, Franz Fau All facts, content and stories are collected from SGM end-users, distributors and subsidiaries.

3

SGM NEWS No 1 2013

SGM’s SGM has kept up its domination of major European dance spectaculars this year by putting on an awesome display at the GelreDome football stadium in Arnhem.

Promoted by Dutch entertainment specialists, Q-dance, Qlimax is considered to be one of the leading hardstyle events in the calendar and contains highly sophisticated production values.

Lighting/production designers Jonas Smith, Tamil van Draanen and Marcel Binnenmarsch chose a total of 24 x SGM Six Pack (SP-6) blinders, operating from the VIP decks, 28 powerful SGM P-5 washlights and 25 x X-5 white strobes flooding the stage for a crowd of more than 30,000 who attended Qlimax last month.

The promoters remarked on how impressed they were with all the SGM effects, but singled out the P-5 as being the best product they had used in any Qlimax show — according to Luuk Maters of distributors Rent-All. The Dutch company supports the show annually, and supplied all the SGM equipment for the production.

X-5 x 25 pcs

SP-6 x 24 pcs

P-5 x 28 pcs

4

specta

SGM NEWS No 1 2013

cular Qlimax

5

SGM NEWS No 1 2013

SGM performs source of light 1.5km of powerful LED tube for Sensation Amsterdam debut Amsterdam ArenA was transformed into an oasis of white for the premiere of Sensation’s new show Source Of Light recently, when 40,000 people gathered under a huge dynamic spherical centrepiece dominated by bespoke LED strips from SGM.

6

had wanted to combine retro and new generation beam effects — with something special to set it off. They contacted RentAll, who in turn approached SGM.

SGM’s Dutch distributor RentAll, who provide many of the custom solutions for the Dutchbased dance event company, were asked to provide the most dynamic single LED statement yet seen, to decorate an all aluminium, 14 metre radiating sphere, weighing 12 tons, and operated by multiple motors.

SGM CEO Peter Johansen confirmed that the distribution company had wanted a much brighter LED strip solution than was available on the market and put the project out to tender.

“SGM provided the brightest and most powerful solution and was able to deliver on time for the show more than 1.5km of high power DMX controlled LED strip, matching the very specific requirements.”

Sensation production manager, Joris Joosen,

“We tested other products and auditioned SGM

SGM NEWS No 1 2013

miracles at the against another brand,“ added Joris Joosen.

“Quality wise SGM was better — in fact it is a wonderful product.”

With RentAll’s operations manager Vincent Degen working closely with SGM R&D guru Finn Kallestrup to produce nearly 600 DMX controllable strips in three different lengths and girths, the solution was achieved.

The entire rig required 36,000 DMX channels to drive it while the rig itself comprised nearly 100,000 LED’s. This was made up of 224 pieces of 2.15m lengths, 210 pieces of 2.11m and 130 pieces of 1.73m and SGM worked feverishly to deliver the order on time. Within the extruded profile, each metre of tubing output 16W of RGB LED, with three channels of RGB operating across every 10cm (one for each colour) with auto-addressing.

SGM’s unique approach is the first in a series of customised LED solutions, in which the Danish company will use the best available technology to deliver higher efficiency, brighter colours and a broader spectrum.

Meanwhile, Sensation will continue to operate all their various shows under the ‘white’ theme — and followed the Amsterdam ArenA spectacular by touring one of their older productions, Ocean of White, around the Far East When it comes to using spectacular technology, they are among the world’s best. Said Joosen, “We stage a lot of productions and events with RentAll’s assistance. For the new show we wanted to engage the audience and create a huge source of light; with the help of the SGM LED strips we managed to achieve this.

7

SGM NEWS No 1 2013

One small step fo leap for the lighti

By Peter Johansen 2012 was the year, where the product line consisting of P-5, Q-7, LT-100, TLD-612, LB-100, SixPack SP-6, LP-700 and LD-5 was introduced to the market with great success. These products emphasized SGM as trendsetter in the lighting industry.

2013 will become the year of the first significant milestone since my launch of the most selling moving head wash light in history back in 1996.

That immense success seemed impossible to trump, but with the G-Spot we are absolutely certain that we are now introducing the most innovative moving head ever seen. Previews of the G-Spot to selected clients have further reas-

sured us that this is the first really groundbreaking fixture that will become the state-of-the-art product for the next decade.

With the introduction of the G-Spot, SGM provide an IP-65 moving head spot with numerous functionalities (see p. 42). Today more and more moving heads are being exposed to wet and humid conditions. The consequences of such conditions are high causing compromising of cooling effect, luminous intensity and projection quality, while dirt accumulates inside.

Based on the revolutionary P-5 technology which includes the highest luminous output and

The R&D team behind the G路Spot

8

Never before in the history of light have so many had so few to thank for so much.

SGM NEWS No 1 2013

or SGM, one giant ng industry... an IP rated fixture, we have overcome these challenges.

In 2010 we performed a market research, in early 2011 we set up a special task force to develop the moving head and now we proudly look forward to presenting the G-Spot in April at PLS in Frankfurt.

Shortly after the launch of the G-Spot, the G-Beam and G-Wash will follow‌

9

SGM NEWS No 1 2013

The X-5 designed

by Apple or SGM? For the German debut, LD Tobi Deuring used 12 X-5 fixtures to animate dramatic ‘flame’ backdrop for Bülent Ceylan arena tour.

German lighting designer Tobias ‘Tobi’ Deuring was one of the first LD’s to specify multiples of SGM’s game-changing X-5 white strobe, on an arena tour. But rather than design it into a conventional stage set for a touring band he used it on a world tour for award-winning German stand-up comedian, Bülent Ceylan, to provide punch and creativity to his show.

“It is particularly important when you are lighting a solo performer to create spaces in order to make the light visible,” states Tobi. “You have to create several layers to achieve depth — both in the eye of the camera and the beholder.”

In Germany Thorsten Sattler, Managing Director, SGM Germany, demonstrated the product to Deuring’s technical director, Janis Respondek, who quickly notified the LD himself. Sattler and Deuring were soon meeting up and discussing the exciting new direction of SGM’s R&D. “When I first saw the X-5’s compact chassis I was able to hold it to my ear — like a mobile phone — and Janis joked that he thought that iPhone 5 was delayed because Apple was busy building the X-5. But the quality of the X-5 housing is really great. The guys at SGM did a really great job — as this is not only well manufactured but also really robust.”

On tour, the 12 x X-5’s were situated behind the LED backdrop screen, in a special construction mounted on dollies. Tobi Deuring used the X-5´s to flash and blind the flame drop, which measured 22m x 8.5m.

Lighting designer Tobias ‘Tobi’ Deuring

X-5 x 12 pcs

As the touring LD he is also the show’s programmer/operator — which gives him the perfect position from which to assess the X-5’s controllability. “This strobe reacts faster and more directly than conventional strobes,” he notes. “The blind mode is fascinating because the lighting lasts quite long and you can conjure great innovative effects by modifying the amplitude.”

The production company Fillauer Veranstaltungstechnik has been responsiple for all technical belongs on the Bülent Ceylan Tour. www.fillauer.de

Peter Johansen comments, “Wow – what recognition to have our products compared to Apple.

Through the last 15 years, Steve Jobs has been my role model... that is until I read his book!”

Deuring immediately made the decision to replace the conventional strobes on his lighting plot with the new X-5. “And I’m delighted I did,” he says. “The X-5 has a very good beam angle which deflects very smoothly — that is the main difference between this and other strobes where you always notice the hotspots on the object. On top of that, the X-5 shines really brightly.”

10

Technical director Janis Respondek

Photos: Ryan Dinham

USER REPORT Production Designer Rob Stanley of ZEROdB Live I first discovered SGM’s XC-5 when I was chatting to Colour Sound Experiment MD Haydn Cruickshank in summer 2012 about the tight power I’m often working with on festival sites. Haydn mentioned that he had just invested in 44 of SGM’s XC-5 LED strobes.

I immediately booked them all onto a show at Brixton Academy. However when I read the specs and realized the power savings, I diverted the lion’s share of these to Mint Festival in Leeds. We were able to reduce LX power draw by 40% on both of the main stages, which meant smaller, cheaper generators, less fuel bill, and overall a much happier client.

Rob Stanley

bright as anything on the market, at the same time open up new options for strobe deployment.

The size of the fixture — and its ability to double up as an LED wash — gives you two fixtures instead of one. With this in mind you can deploy the XC-5s as a wash that then turns into a mental strobe. The concept is simple — use XC-5s to colour wash a large 3D piece of set, then turn this into a crazy strobing monster.

XC-5 x 44 pcs

While the event industry is slowly waking up to sustainability, in the corporate world, being able to quickly and reliably strobe colours opens up new options for deployment, where previously I wouldn’t want to trust a colour scroller.

We are noted for our work in the Drum ‘N’ Bass industry (as well as the more experimental corporate world) and generally when we go for strobes we go in big. So while at Mint Festival we were able to deploy up to twelve XC-5s of these per tent, something that would be impossible with a standard strobe tube, for the recent Under the Radar show we ran 24.

The benefits of LED are all there for me. Why load, ship, unload then rig a 32A cable when a 16A will do four times the fixtures? Why bother with heavy ballasted two person lifts when you can swing lightweight LED fixtures with one hand? With the XC-5 I can also save on kilometres of copper each year.

The key difference in my mind is that the XC-5 looks great vertically as well as horizontally, something that I was never a real fan of with tube based flashers. Creatively it means you can do taller columns that look ace with fewer fixtures. At the last Hospitality Brixton we created an H shaped strobe array around the DJ stand, and used the XC-5s as bright mappable LED pixels, which worked really well.

Finally, I love having something different on each gig to catch a client’s eye. Every time I’ve deployed the XC-5 strobes we get more than just client praise … I’ve had photographers, sound engineers, venue owners and even punters telling me they are ace. So you can say the XC5s fill a gap in my dream inventory really well.

The reliability and speed of colour changing is something that quite simply cannot be achieved by traditional scroller based strobes — in fact the XC-5 replaces unreliable colour chasers and they have never been off our kit list. They are as

Rob Stanley founded ZEROdB Live in London, in 2009

11

SGM NEWS No 1 2013

SGM X-5: the The French magazine SoundLightUp requested to carry out a test of the X-5 and XC-5 strobes after viewing the product in full function at the Plasa 2012 exhibition in London.

An in-depth report soon followed.

Tex t

SGM

Two original products caught our attention, two very innovative strobes: the X-5, which is more powerful and mounts exclusively white LEDs, and the RGB XC-5.

....the X-5 makes an immediate impression with its exaggerated matrix of 2970 white LEDs rated at color temperature of 5700 K.

12

X-5: t

and

he S

pho

tos

Sou

ndli

ghtu p.co m

trob xture Fath er?

by : Tris ta

LED mos s hav e t of our the replac ligh fixtures lamps ed tin tain g, alt for sh in ly h mor in eac ough ow c e o h r le case w erThe re is ss prod succ ith still e u had ct in w one typ ss. e h them though ich no of t o Joha : the s to ins ne t n t retu sen, wh robe. P all e r SGM the n to the o marks ter c bein , an Ita had omman industr his g li y d t h conn acquir an com offer is g re of SG at e p a s the t oisseur d by the any fou load us his X t idea M, w im e a digit e) bat ill reme RCF G nded in We d with -5, a str nd t r m a put whit obe mem l gobos ery-pow ber pe oup in 1975, le o a n n 2 r o . d d ta e ur su e LEDs k they ories of In shor red disp haps som 009. W a proli e it. a clo nglas . h t fi la say, t s ser your he Pilo , eviden y and s e innova ile in Fr c caree look es t 20 r in ce o olen ance tive first at Afte 0 f o p a 0 S u a id r a oduc lway GM tom Con -con shar r lea a t s t is t t r p s trep ving e r leav o r es th ller, wh researc olled yo such as not ver d light in yach eneur P Martin h S y k e ic g y e a s w h n n tron lo e P t gest was the d develo cks, or thesis, it ell know before rein s. Then ter Joha rofessio t s s imp n ress first co pment he Digit advanc n, the mar of the he met A sen we nal, whic dep ion. nsole ed S k n al SGM with en GM dev rturo V t on to h he ha I pu artmen 1500 a (for d d ic g e t t e fo lo in c a v m onso r e und pme eers y ha . I hav nd its don ed rt nt i, pres lop w o e nds in on a fond anim Septe ium in 2 f his for depart ident o ind turb and dir m f m e nd, m as awa ated wit ber cou 012 and er team ent in RCF, w ines and cted un 2 k til h h ld fi nd a begin to and tho 010. Pet o mana audiovis 1998, the ened this 3D g r X-5 , wh autum aphics u very in develo se of th er Joha ged to c ual sys the Dan nsen p LE ich is nova sing ish e n. T e SG onvin tems w ntiv D th it M fo mor e po o origin s LT-10 e stand produc Team, en mov ce him t r luxur werfu al y o 0 ed ts to a l and product tubes, a nd Pete in ear n becom rapidly take the e he rmo r in est. s cau in mou Den ad o red g re Pla gh nts e xclu t our at walls a at shap sa visit f the n e o e sive n ly w tention, d LED . Betwe rs in L w onhite en a two p r o du LED c v s, an ery inn cts, SG eiling , ovat M d th haans 6 kg iv e RG troth B ttle elesss beits:e LEDs C-5. w a liX h g 0 in m 7 h 9 co d weig atrix of 2 mounted 5700K m ide an Ds at surface cm w aggerated E f L 0 o 5 e ry le x e ctang with its e whit broid um re le em n 2970 lumin impressio is a veritab lack a te in a b n immedia 5700 K. It d se Enca kes a erature of inum -5 ma p the X color tem to an alum irect n at is in d ped o rated cr ts im we suppose , which is n e n o p sink that and at te e h ra subst with the minum jecro st alu ct conta ade of ca ar of the p ess, u g m re tire than emalso the en more ss covers can not do heatsink a des / io e it d u W circ tor.

The able. which se this becau not remov or course, robe st is cs opti bly for a ithout ssary ous impact n are w be unnece ou ca min cted lu ld mW. Y lass remo ro m p te ed u wou g ive 10 maxim ey are und press r once the im s a a where d, but th late surro lass v e can app p re g D m E si o ss L e is tt lds gla is d 2970 t. Th d bo MS. ke ho l a solid gaske ce (just 8 The unt. Top an sistors in C um yo ua under e rubber repla ost reco alumin 10 ° - man d wer re fr ic y o to n a p rd a h e u sy 1 n ea by d th ) wit and st nd sta ge of odifi- ve tively move gular over a ran re plastic a der it n a is rela rews to re Without m » is ct ture in, re ot hin . ese a sc am Torx r example of the «be stage. A th t of the fix risingly, th ility does n n fo g a g filter, the openin ely covers lt adjustme ch side. Surp relative fra a , ti iv s on e re but this cation hich effect , allowing e net screw tu w -5 and th MX 110°, d of the X ping wing of the fix ons. . is ti a D am design the he sing the cl l chass e in all posi simple it 5 points ta e e th -m u b ting ol un the all g the stro only lemen contr in bit on comp lectronic out a rfectly lock e ectly pe e perf food and il h from w er, ions, re, larg nnect the ly various co PowerCon ase of e The b elcomes th et Neutrik ercon elecck w ut so py will Pow gle PC16, X-5, n / outp co n a si appliances input current. A X-5 o e e for th ining four to leave th s 32 mono a le il b ch fa ca ot tric screen e their will n small which rs who leav settings, a te the rear. e le p im ra a e m m co dre n jud For ca ¼ tur OLED l closet. 5 buttons 4 sockets gle centra s n s a it l. si h h n a it se pla ts w all ctiona the ba d fun to inst lly spaced is naple an a Below arranged e ic b u. Sim n metr y if stro y d e sl m e m u x sy o fi ci ll o g and or tw batic. Fina um plate is ures Cablin o hook ss alumin unit a ore acr to for m upright, an under the g access s in y w turall Torx scre while allow le. r d y by fou m stabilit in the mid u n maxim ckets ¼ tur so th o b

n Sz

ylob

ryt

T h t ti o by in Th tim my fina ver cho ters stro stron for s the s

And

Second LEDs X 3 param Finally, effect an (eg 4 fla flashes . when th

The va lue so simil ar can repl ac touching output th of t momen t, it l

Conclu

sion

Near 17 real savi 50 € (p ngs and effects very si l m conven tional st il rob a numbe r terested of prov in the st If its li ro ttle brot b ning th her, re really m e colors is t arks th e retur father» P for the eter Johanse g madmen reater good our cons flash we all a ole.

SGM NEWS No 1 2013

StrobeFather The menu is very simple.

The 4 ¼ turn fast eners and bracke threads to atta ts for 4 ch the ground plate. Howeve lacks a safety cab r, it le and a small bracket to be truly complete.

The X-5 is natura lly stand when the plate is xed by four screws

....process is carried out in record time, the strobe is ready to work even before my test console does eventually come on.

A smart choice

of DMX channe The menu is ver ls y simple. Fortun hout reading ately, because the instructio ns, like any goo the navigation is not obviou technician). We s at first (ie wit d selected DMX address indicaing the next free address please , its mode of operation (from 1 to 7 channels), complemented y a menu and test ndicating the pre information and a witness sence of DMX. his whole pro cess is carried out in record me, the strobe is ready to wo rk even before y test console does eventually come on. So I ally potash ins tructions and I noticed three ry interesting g. But features. On the or coolin one hand the oice of DMX ntilation ed for nearly channels and nsive ve om pe st their parameex cu s strangely rem h ac their it inds me of one active w that the user is sh strobes and cult Danish obe ago launch fla g duces ed more than assumin ing traditional cally re ti as p The 10 dr yea bow m ngly suspect Mr rs and I els are accessible noovinnglath10enTorsexe the 15 years usus use at full loadlamp in a few secoEndDs,s. . Johansen you f at witXbyherem have been screws, from left something at the we on nto origh o t the L 00 continuo ti andpow time. By lazine the la e, ply pl u tput Xen , the m fus LE- D 30 si to protec w of supim ss e wireiohid same library and so I use S hiertesup r light ou l t mode h wear at n isden beh everything fits Eacthe : ind the flo er MO explSan th, the tota thei simulate wha the ring ng in theufmid n, perfectly! pow hed, ki tu io The oc ac at dle bl to er and theop erstretc a sor. ce of man pile just d by microp eess of ey are ov cally an or this g of choi 00 hour 0 W. Befroc Electroni e LEDs when th the operation for 50,0 olin ght, th is given nsumption is 36 sly on the co ht es ei at w to e plies co lig viou ly simul cing th look ob average rate high ing SGM brilliant le greatly redu oduct! , we will ector. To gene whi warm the pr be e ro oj ar of of LED st pr ey st l» is fee- «rea ED, th of th d new features y and co t of the capacity with the same L mplexit ak curren coo- size, co ies dly, we can ind intensit ickly after the pe erefore provide or ependently con s th trol the intens qu t or X-5, so I add jus us at ry m di ve ra ity of up burn t 3 parameters three adj d bulky sk of thir ace to my library. If y anof meters correspon d avtrix ng, the ri nt youdiuse white with hema d to the intens the ssiv orestr e. ities y, do not expect obe XC-5, just or pacol lingblu e vehicl these to use the project of red, green and e. drive th or for fixed ligh nd if a «shield gan to of each ting. As its nam » exi od, I be y parameters to e suggests it is er rs ashes per second sts, it is by combining the freq m de m di a strobe uency of flashes for a duration That un ses the intensit aximum of 25 ms) but with a duration ... in exactly the ea s the m be speed electronics uni wise same way as a I 3 incr increase curs if the stro t intensity dec d Xenon lamp str an he continuous ls t pu es rease rapidly obe traditional requests! segmen simple flash oc trigger sees his curren A manually sult is stunt decrease general. re g me to in he w T velo l. al r genera , not too pale, co if is zero, e te mer fade with dim flash is pure whi y problems. Mod riho an he ning! T e area without nal scan rg ding reti on it is close la in a bl s ng ri ou the fam , projecti ly make a you lose il Xenon lamps t real strobe no al penc standard s-zont a de r pe fo gh ts, so ou e. en en ey gm e ble se e to th controlla differenc ndently depe

The 3 in n.

tria es for ea ch para r to th meter st ose of ro be SGM our pref ce the are ef erre stro fect if he cons be kit tour d atomic we th wit ol the fain e Xenon lam p. t so the X-5 e light! Of co h virtually urse th still find und of cicada Some may ev ee time is still e light en g re 25 Hz carefr slightly lacks th it very ol s too «hig of L dow d strobeomre0. e golden 5 tto ll answer A s. fr m s 0 d aura an n for the st ED in tradit h-tech» ane im where0 to 65 ee sppr more io d partic andard es se,t th siry I ts not from ce, it vefrarom stage li nal ki ular va lly e bu ua ra sh t us y vi n ghting glare ca this rem dimmer de is really exceptake of type of a of this length y perfectl succes sfule. the use increasing the its , but sinc When ally lim l. ic at fu accurate m rm to s au ally ha ic that of re on t to tr r no is mila , elec si es e its sh rv to fla cu r n of too plying a ng the projecto limia nsity, ap the inte ope lamp. Pushi oser, I noticed rve se cl sc hield» price li a strobo do not ob ore st), effects «s ity if I m suplamp op but with limits, eg e overall intens between flashes e power py co th eration s t lea et, th rews.

Pros cond perfec an tation of sc on with lar to fifteen se gain this is a d to the cart ate and of those of d te pl ed Find th ec od as A bj um ri le in s. su e amount Re nd a pe e same be be, I im alum ss a larg inally I paramet us 3 seco feeling at the ble, the mon stro agine th a tal, unle F w er continuo ation of a com difference is th but ply ca viders e anecdo e three areas.

The po ith a standard s and the sam , or er will be at ly us m op si on is e el s es th w C he e strobe erful lig of inbe ultr «spike». ree zone h 55 ° cts on th gime. T The co ht outp a-m mpact same re -5 quickly reac paration into th for random effe «lighting» and ut e th de , the X oder n.

Ease of sign an ndom s of X ever. Se ere is no time C-5 in d ping» ra radiator rn, how The pric stallation and simple too pow rungh to bu ly that th own «ram use e tight er not enou hines, especial curves archi-kn rn of th ful, it er mac e et e «godm lin of para en in bu e effects si found th of SGM ness Cons and a little Very ni ce rem behind ake Th

SGM brilliantly simulates the operation of a “real” strobe while greatly reducing the weight, size, complexity and cost of the product!

The result is stunning!

The flash is pure white, not too pale, covering a large area without any problems.

bu e of the t nothing inno vative magic yellow xenon lamp

e absenc

If its little brother, the XC-5 running three colors…it really marks the return of the ”godfather” Peter Johansen in business for the greater good of SGM.

Text and photos: Tristan Szylobryt To read the full article please visit www.soundlightup.com

13

SGM NEWS No 1 2013

SGM X-5 ticks all the boxes for Henrik Lundin

QR code generated on http://qrcode.littleidiot.be

X-5 strobes in extensive club tour with the electro/hip hop group Maskinen (The Machine).

SGM’s powerful X-5 LED strobes onstage with Veronica Maggio

Experienced Swedish lighting designer Henrik Lundin is discovering that SGM’s new X-5 LED strobes are making an increasingly powerful contribution to his show designs.

A member of the successful Stockholm-based company Satellite Live, since touring with eight of the ground-breaking new white strobes from the newly set-up SGM Sweden (headed by Mikael Uddh), he has never looked back.

The X-5 is not only a high-efficiency white LED strobe but its astonishing power is harnessed in an extremely compact form factor. By combining LED technology with advanced electronics and software control, new creative possibilities are opened up, among them being that the panel can be split into three individually controllable settings.

“I have been touring with the X-5’s throughout 2012 — first with Swedish soul/pop singer Veronica Maggio on large outdoor stages, and most recently with the Maskinen tour,” states Lundin. “I’ve really put the LED strobe to the test, in both daylight and dark interiors.”

X-5 x 16 pcs

One of the latest dance extravaganzas to undertake an extensive club tour with the strobes has been electro/hip hop group Maskinen (The Machine). “Because we were often visiting clubs with limited access to power, the X-5, with its low power draw when compared with the traditional energy hungry xenon sources, became a natural choice,” he says.

14

“The X-5 gives me the same intensity and a lot of exciting new effects compared with traditional xenon units, at a fraction of the power consumption. And the design of the luminaire means it can easily be deployed in the most compact touring situations.

“Together with its stable software — which never failed — I can heartily recommend the X-5,” he states in conclusion.

SGM NEWS No 1 2013

90 SGM LED strobes pulse life into Mayday techno marathon 25,000 Dortmund clubbers party under Thomas Gerdon’s rig.

More than 25,000 clubbers attending the 15hour Mayday techno party at Dortmund’s Westfalenhalle were immersed in a lightning fast colour-change environment, created by no fewer than 90 of SGM’s trailblazing new X-5 and XC-5 LED strobes. The 50 white lights and 40 RGB strobes, specified by LD Thomas Gerdon and supplied by production company, schoko pro, were in constant action throughout the marathon.

X-5 x 50 pcs

rave promoters I-Motion GmbH it was the first time Thomas Gerdon had been asked to design the lighting. He was brought in after working on another I-Motion event — the Nature One Festival, which is the largest rave festival in Germany.

“I found the idea of working with LED-based strobes very exciting,” he said. “The advantages of LEDs are obvious but I liked the fact that the strobes could be addressed with absolute precision, leaving the XC-5’s available for extremely fast colour changes. This way of achieving this effect was not possible until now.”

He describes the strobes as “extremely bright, fast, comfortable and cool … easy to use and smart to programme.”

XC-5 x 40 pcs The LD had first used these revolutionary strobes at a club event in Nuremburg. Two months later, at Prolight and Sound in Frankfurt, he was able to take a closer look and decided to use them for Mayday.

Although the festival is staged annually by major

Joe Wippel, production manager of schoko pro (and technical director of Mayday) could see other advantages. “Of particular benefit is the user-friendly handling, and on a production of this magnitude speed of rigging was essential.

On top of that, there were no failures, which speaks volumes for the performance of the strobes.”

15

Photo: Christian “Rocketchris” Glatthor

SP-6 x 16 pcs

SixPacks give Ambion the ‘X’ factor Experienced German lighting designer Stephan Aue has found an innovative use for SGM’s SP-6 Six Packs on a major tour by Irish born singer songwriter, Rea Garvey.

When the former front man of the band Reamonn decided to embark on a major three leg solo tour to promote his new album, he used Aue’s production company, Ambion GmbH to supply the visual element — which included 16 of the SGM Six Packs.

With venues ranging between 3,500-5,000 capacities the set design needed to make a major statement — and it certainly delivered.

Stephan Aue is entirely familiar with the artist’s dynamics, having worked with Reamonn for the past ten years. “When Rea asked me to work on this solo project, I decided to take up the challenge,” he said. “The design has been evolving since the very beginning and this tour contains elements that were present in the very first show.”

While eight of the Six Packs are on stage, handling side lighting for the backing musicians, the remaining eight packs have been used to construct two letter ‘X’s.

The ‘X’ forms part of the artist’s new artwork, and animated by the Six Packs, they are used as Blinders, located on the back truss with a 4ft drop. “This gives the ability to have an intelligent Blinder, capable of mixing literally any colour

16

that I want to use through the special warm/cold colour macros that are implemented,” explains Aue. “While the side lights are used constantly in each song, the ‘X´s are used selectively, as a special effect.”

This is combined with some special made LED back-lit letters and original modern chandeliers made out of neon tubes, with unique complementary lighting to add further versatility to the chandelier.

As for the SP-6’s, Stephan says, “Firstly, I like the look of the fixture itself because it is not a typical LED design; is more like a classic ‘generic’ fixture, but with all the advantages LED can deliver. Due to the special dimming profile it also behaves entirely differently.”

Sensing the demand for more versatility and less power consumption Ambion have also recently replaced their inventory of strobes with eight of the new SGM X-5 white LED strobes. “The reduced power requirement is the biggest reason for this. The possibility to split one strobe into three segments is a very powerful effect that makes the look unique and enhances the impact of the stage,” he explained.

Ambion are constantly seeking new bespoke solutions, and although they supplied all lighting, video and LED for Rea Garvey’s tour, it is the special solutions that they custom engineer for each tour that sets them apart.

SGM NEWS No 1 2013

A Work of Art When SGM decided to manifest the innovation in their products through works of art, their attention was instantly drawn to the Danish pop-artist by the characteristic name, Martin Pop. Martin approached the task with great enthusiasm, remembering Peter Johansen from his former accomplishments, stating, “I find it an interesting challenge to integrate SGM’s products into my scenes – to create a story and add soul into the somewhat raw, cool, technical products … to detach them from their usual environment and use them in a completely new way.” And that is indeed reflected in the result.

During 2013 Martin Pop will create a line of art works, each of them demonstrating a new SGM product far from its usual environment. The first products to having been published through his art are the X-5, the P-5 and the SP-6 SixPack.

SGM have chosen this acclaimed, but controversial, art form for its ability to create debate around the perception of art in general, meanwhile illustrating images aesthetically. Martin Pop is capable of providing the extra dimension of alluring and puzzling ambiguity wrapped in an eye-catching and modern package.

Pop art first appeared in the 1950s in the US and Western Europe as a rising against the high cultural art and the old solemnity of the concept ‘art’. The most famous exponents of that time were Andy Warhol and Roy Lichtenstein.

‘Pop’ is a shortening of the word ‘popular’. The technique of silk screen printing opens the possibilities of applying various photos to canvas and adapting them into the final piece of art.

Danish pop-artist Martin Pop

17

LB-100 x 66 pcs

LT-100 x 220 pcs

Idea Beam 300 x 12 pcs

Idea Par LED RGB x 40 pcs

CLUBBING WITH SGM The sudden and unexpected resurgence of the corporate nightclub market in the UK has given SGM UK supremo Ian Kirby the chance to capitalize in an area in which he has been a specialist for the past two decades. In the past year he has made SGM the most highly specified brand anywhere in the growing Luminar Leisure and No Saints estates.

For the latter, the ‘Wonderland’ brand has seen deployment of the X-5 strobes from the beginning, while the first ‘Wonderworld’ superclub saw a massive circular LT-100 3D light pixel centerpiece ceiling rearranging the visual senses of its clientele.

While the LED strobes increasingly dominate dance parties, Kirby’s team — supporting integrators Cosmic Electronics — supplied an astonishing 1000 different SGM pieces for the new Wonderland in Maidstone (http://www.youtube. com/watch?v=wIxD--Aq1xI).

In the biggest of the three integrated club zones, and designed like a rock ‘n’ roll arena, two flown arrays of eight SGM SP-6 Six Pack blinders and

18

Ian Kirby four banks of four SGM X-5 white strobes pulse down onto the dancefloor, cutting through the beam action from 24 SGM Beam 300 moving heads.

But the main focus of attention is the largest SGM centrepiece ever produced — a massive overhang comprising 225 of SGM’s 1-metre length pixel tubes (LT-100), interspersed with 784 insanely bright Led Pix pixel cubes (LP-700) in 66 strings zipping along the ceiling between each row. This is a big production in every way, and club manager John Barnes loves it.

For decorative effects Cosmic Electronics then turned to 330 SGM LED Domes (LD-5). 100 of these can be found in the low-ceilinged VIP Room at the rear and the remaining 230 are set

SGM NEWS No 1 2013

in the paper lanterns dotted around the club and on the stairways. Project manager Mark Damon worked closely with Rob Kirby at SGM UK (who co-designed the lighting).

Meanwhile, Ian Kirby, who in addition to his Wonderland/Wonderworld installs has provided spectacular SGM solutions for a number of venues for Luminar Leisure, including Moka in Crawley and Kuda Bar & Club in York, says that No Saints have increased the production values with each successive fit-out. In Maidstone they set out to create a Madison Square Garden atmosphere when they stage boxing matches under the giant LT-100 canopy.

SGM News caught up with Kirby and asked him about SGM’s biggest individual product showcase anywhere on the planet.

“We decided on this project not to use any wash or profile moving lights and just go with beams,” he said. “Today’s clubbers are used to seeing lots of beam effects on television shows and I wanted to ensure the club had a similar feel — the beams being much more dramatic than traditional moving light effects.

“The LD-5’s are fitted into the paper lanterns on the staircase, producing a similar but much less expensive effect [than a popular commercial product which costs £300]. Due to the low cost of the LD-5 and paper lanterns we were able to deliver this for one tenth of the price.

“The LP-700’s are running flat over the ceiling, — showing how ideal it is for low ceiling venues that like the concept of the LED Tubes (LT-100) but can’t use them due to reduced height. All in all we’ve provided great value for money.”

He says that the LB-100 Light Balls have also been proving increasingly popular since they were first deployed in arguably the UK’s most notorious club — Playboy Club London. Chasing between the legendary bunnies are two 1500mm diameter LED ceiling starbursts, each comprising 866 tiny 34mm white LED balls, colour washing the venue through the spectrum of the rainbow, while a vertical SGM LED curtain at the rear adds further dimension to the space and allows video to be passed through the media.

In total, just under 2500 balls have been strung along four-core cable, vertically and horizontally.

All in all, the UK club market has generated sales of the LT-100 in excess of 1,000 pieces in 2012 — amongst many other products, confirms Kirby.

Nightclubs have certainly changed since the scanner/helicopter dominated world that awaited Peter Johansen when he first arrived on the ‘disco’ scene nearly 25 years ago.

Dancing under the giant SGM LED canopy in Maidstone

SP-6 x 8 pcs

X-5 x 16 pcs

Idea Beam 300 x 24 pcs

LT-100 x 225 pcs

LP-700 x 14 pcs

LD-5 x 300 pcs

19

LB-100 x 1500 pcs

LED BALLS TAKE THEIR BIG CHANCE When TV viewers in Austria tune into ORF 1 to watch weekly TV talent show Die Grosse Chance, one of the first things they notice is 1500 strings of SGM’s LB-100 LED Balls festooned across the set. This large display forms the centrepiece of a set design conceived by Florian Wieder (of Wieder Design).

The LB-100’s were supplied by production company, Supporting Role, who specialise in the broadcast rental sector, after being impressed by a system demo organised by SGM Germany’s co-MD Thorsten Sattler.

Florian Wieder has taken a highly creative approach with the lighting — hanging the LB-100’s as a curtain, split into separate sections, and as ‘bridges’ across the studio (one of which serves as the portal bridge to the stage).

These are fed by moving images from three Coolux Pandoras Box media servers.

Each of the 1500 strings measures 0.85m and contains seven balls (at 120mm pixel pitch) to form a dynamic 3D video light curtain. The balls

20

themselves contain two powerful RGB LED’s (rated at 42mW per pixel) giving a total power consumption of just 42W. Thorsten Sattler confirms, “The LED Balls are a great tool for being able to create atmospheres.

Even with a small set-up you can achieve a big effect.”

“In the past we used another product,” states Supporting Role MD, Harald Stauber, “but the LB-100’s extra brightness and ease of installation convinced us that this offered a superior solution. The LED Balls underline the shape of the set design and create depth for the cameras.”

This is just one SGM solution currently being adopted by television in Austria and Germany.

XC-5 colour strobes were used on another TV show while the powerful P-5 washlight is being designed into a new project currently being conceived. Meanwhile, further TV tests are being conducted with SGM’s new SP-6 SixPack blinders.

SGM NEWS No 1 2013

NEW GERMAN OPERATION BLASTS OFF Having experienced impressive sales in Germany through the distribution company dB Technologies Germany, managing director Michael Herweg and sales manager Thorsten Sattler ended the year by leaving to set up the new SGM Germany.

This was a joint venture between the two partners and the parent company led by CEO Peter Johansen.

Michael Herweg had no hesitation in backing Peter’s vision. “He doesn’t know the meaning of limitations and it is his open-mindedness that makes him so creative and the products so innovative. It is the complete opposite of corporate mainstream!”

This was the next logical step towards establishing an independent sales structure in the European key markets. “We knew that with a lean structure and fast growing sales network it would speed up the already impressive market penetration in Germany and Austria even further.”

He added that the potential of the new products was obviously high, as evidenced by the first indoor shows (including Mayday in Dortmund) and festivals (such as Deichbrand) in summer last year.

The new team immediately focused on the key features and unique selling points of SGM’s new LED portfolio. “With the [XC-5 / X-5] strobes, we have fantastic brightness and a fast flash, with enhanced features like pixel mode and a better dimming curve than conventional market leaders. With the washes [P-5 / Q7] we have extreme high output packed in an IP-65 enclosure. As for

the Six-Pack [SP-6] this combines features like 6-Blinder and RGBA LED matrix, into a complete new design.”

SGM Germany’s initial marketing strategy was to send out a number of ´demo´ packages to allow customers to check the products in their own application. At the same time they managed to get the gear on the road with some major German production companies, touring with the big names. “For the near future,” continues Michael Herweg, “we are preparing ready-to-operate packages of LED Balls [LB-100], including all power supply, Artnet converters and interfacing devices.”

Both he and co-MD, Thorsten Sattler, confirm that lighting designers are delighted to have some newly designed tools to work with that will enable them to broaden their creativity with effects never previously been seen.

Sattler agrees that the immediate prospects look bright. “Since the beginning of this year when we started to introduce many of these new products to the German market, we have been experiencing a lot of rental and dry hire with P-5´s and X-5/XC-5. And in TV shows in Austria [such as Die Grosse Chance] you can see large walls of LED Balls.”

But what excites both men is the prospect of the all-weather G-Spot making its world debut in their own backyard — at this Spring’s Prolight+Sound exhibition in Frankfurt. “The presentation of our new LED moving light series will be one of the highlights,” predicts Thorsten Sattler.

“G-Spot will become a must for the touring industry very quickly,” his partner cuts in. “Approximately half of their jobs take place outdoors, and this is the first moving head that can be used without a dome or any other cover.”

21 Thorsten Sattler

Michael Herweg

Tobias Wörz

The Finnish SGM distributor from Noretron Communication Oy, Timo Kunnas, lights up the trees in front of his family house.

P·5 ARCTIC TESTING The SGM R&D team put the P-5 to the test during the winter season.

As a supplement to the IP testing of the P-5, the product has been exposed to the extreme cold and snowy north in -20°C in Dalarna, Sweden by Product Manager, Marcus Henningson. Testing of SGM products in various weather conditions in e.g. cold, moist or sandy locations provides an assessment of the product reliability essential for development and QC. SGM products are continuously subjected to a variety of tests as part of our effort to further develop and improve our product line.

Still, the harsh environment proved no challenge to the P-5.

With the river Dalälven in the background, the P-5 is being put to the test at -20°C in Dalarna, Sweden.

22

The P路5 PROBABLY THE BRIGHTEST LED WASH LIGHT

Light Source 44 pcs. of high power RGBW 10W LED Light Output / 43掳 23,500* lumens Efficacy 53 lm/W LED Source Life Expectancy 50,000 hours Lens Selection 15, 21, 43 degrees Power 450 Watt / 230V Weight 7.7 kg Ingress Protection rating of fixture IP65 Ingress Protection rating of fan module IP55 6000 K 6000 K 5000 K 5000 K 4000 K 4000 K 3000 K 3000 K

CRI 85 CRI 82 CRI 87 CRI 74 CRI 84 CRI 72 CRI 76 CRI 74

lm 15,500 lm 20,500 lm 7,500 lm 20,300 lm 6,900 lm 17,900 lm 9,300 lm 14,000

* Goniometer scan / ocean optics / Viso Light Studio

23

The P·5 BRIGHTER · LIGHTER · WHITER

Brighter An extremely high luminous output of the LED modules with an efficacy of 58 lm/W combined with a flicker free operation suitable for any application.

Lighter Only 7.7 kg Whiter Apart from the large variety of saturated colors that can be created due to the RGBW, the high-performance LEDs produce a very bright white, which provides a full palette of pastel colors and the most powerful and pure white light.

With the P-5 we had a mission...

• to develop a cutting-edge, high performance product, doubling the output

while reducing the cost

• to create an intelligent temperature control with optimized cooling facilities

featuring high-efficiency, low-noise modes

• to produce a user friendly setup with a simple control-button display • to ensure easy support by means of a patented RFID implemented interface

allowing for easy warehouse control and remote diagnostics, updating and

uploading of DMX settings even when in off-mode

• to programme a standalone mode eliminating the need for a dedicated con- troller • to implement a standard built-in wireless DMX receiver facilitating seamless

and individual integration into any environment or location solely requiring

the presence of power

• to allow for numerous mounting options and simple positioning • to accomplish an aesthetic, uniquely Danish design featuring the latest LED technology We did it!

24

The P·5 THE HIGH APPLICABILITY

-lights up your day as well • Monuments and attractions • Architectural buildings • Shopping centers and retail • Bridges • Piers • Interior and exterior concerts • TV shows • Staging • Rental • Etc.

25

The P·5 BEAM ANGLES AND COLORS Narrow spread lens of 15° Medium spread lens of 21°

15°

21°

43°

Wide spread lens of 43° Black colored housing White colored housing

Lumens per RGBW 15° 23,000 lumens R: 6,100 lumens G: 7,500 lumens B: 4,300 lumens W: 10,100 lumens Efficacy 50 lm/W

21° 25,800 lumens R: 6,200 lumens G: 8,200 lumens B: 2,900 lumens W: 10,900 lumens Efficacy 58 lm/W

43° 23,500 lumens R: 5,000 lumens G: 7,200 lumens B: 2,500 lumens W: 10,200 lumens Efficacy 53 lm/W

The P-5 patents The P-5 is covered by several patents safeguarding the uniqueness of the product.

The P-5 is protected under the following patent: MI2011A001631.

Furthermore, the P-5 is registered for design patent in Europe, United States and China.

©SGM A/S 2013. Specifications subject to change without notice Publication Number: 2013/02

26

The X·5 THE BRIGHTEST LED STROBE

PIXEL CONTROLLABLE Specifications • Light source

2970 white LEDs

• LED source life expectancy

50,000 hours

• Power

360 Watt/200-240V/50-60Hz

• LED panel

Three individual controllable LED segments

• Weight

5.8 kg

27

The X·5 THE BRIGHTEST LED STROBE

Experience extremely high luminous output of nearly 3,000 pure white LEDs placed into three individually controllable LED segments. The X-5 makes it possible to create unique effects never delivered before by a strobe.

The X-5 is a lightweight, compact and ultra-high performance LED strobe with an exceptionally low power consumption of only 360 Watt. The X-5 is a robust, state of the art LED fixture providing an alternative to traditional, expensive and fragile Xenon lamps.

Use of the X-5 will result in advantages such as the utilisation of less cabling, fewer Gen-sets and lower maintenance cost. The X-5 delivers maximum effect at a lower life cycle cost compared to traditional strobes.

With the X-5 we had a mission to...

• develop a cutting-edge, high performance strobe with low power consumption • implement a strobe consisting of three individually controllable LED segments • transform the strobe from being secondary and fragile, to being primary and robust • include an intuitive user interface • implement a stand-alone mode eliminating the need for a dedicated controller • produce a noiseless strobe • allow for numerous mounting options and simple positioning • accomplish an aesthetic, uniquely Danish design featuring the latest LED technology And we did it!

28

The X·5 THE WORLD’S FIRST PIXEL CONTROLLABLE STROBE Never before have lighting designers seen strobes that offer pixel control. With the X-5 we have re-written the rules on the stroboscope concept. We have conceived the brightest LED Strobe ever and produced a fantastic pixel product.

Just imagine the possibilities of combining a strobe with a pixel blinder and you will have some idea of the concept. Each X-5 strobe has three cells that can be operated independently of each other and when fitted to either the twin BCC-2 or quad BCC-4 this creates a ready-made, perfectly spaced pixel blinder.

The X-5 patents The SGM X-5 is covered by several patents safeguarding the uniqueness of the product and its distinctive exclusive design.

©SGM A/S 2013. Specifications subject to change without notice.

Publication Number: 2013/02

29

The X路5

30

The SixPack SP-6 - THE ULTIMATE LED PIXEL BLINDER

Our R&D team did the workout so you don’t have to.

Imagine a fixture that has: • the power to illuminate a building and blind audiences • the finesse to wash a cyc with even colour • the flexibility to create simple or complex colour matrix designs • the creativity to display graphic content • the technology to emulate a halogen lamp • the convenience of RFID for easy configuration and data readout

31

The SixPack THE ULTIMATE LED PIXEL BLINDER

When rigged together, SixPack’s create a perfect low resolution and extremely powerfull video wall. Animated graphics can subsequently be laid over the display to create stunning high powered images.

One SixPack fixture contains six individually addressable 35 watt RGBA lamps creating over 200 watts of power.

Why halogen emulation?

Each SixPack features a Halogen Emulation Mode (SGM unique feature) which is designed to mimic the rise and decay of a traditional halogen lamp. This mode creates a retro look allowing designers to add more flexibility to their constructions.

With the SP-6 we had a mission to...

• develop the world’s first RGBA LED fixture with a halogen emulator • create a high-power, low-resolution video pattern • create a stylish design utilising the latest LED technology • combine six outputs of powerful 35 watt colour mixing with build-in electronics and individual DMX control of each pixel • produce an advanced LED fixture with multiple functionalities for the LD to oper-

ate (e.g. to display animated text or programmed patterns)

And we did it!

32

The SixPack THE WORLD’S FIRST HALOGEN EMULATOR FIXTURE

The trapezoidal design of the SixPack enables the fixture to be rigged into curved shapes such as a speaker line array. This also makes it perfect for outof-the-box and unique installations while maintaining an easy rigging system for quick and safe setup and dismantling.

Unlike any others fixture, the SixPack has all its control features on the rear for easy access on stage allowing it to be placed in e.g. stage stairs.

With an IP rating of IP65, the SixPack is designed to be used in an outdoor environment allowing it to be used as a uplighter on building facades.

33

The SixPack PHOTOMETRIC DATA*

All On Light output

7200 lm

Power

240 W

Efficiency

30 lm/W

Spread Angle 13˚

Red Light output

3300 lm

Power

59,4 W

Efficiency

56 lm/W

Spread Angle 13˚

Green Light output

2600 lm

Power

72,4 W

Efficiency

36 lm/W

Spread Angle 13˚

Blue Light output

1600 lm

Power

77,7 W

Efficiency

21 lm/W

Spread Angle 13˚

Amber Light output

2500 lm

Power

60,5 W

Efficiency

42 lm/W

Spread Angle 13˚

The SP-6 patents The SGM SP-6, also going by the name the SixPack, is covered by several patents safeguarding the uniqueness of the product and its distinctive exclusive design.

* Goniometer Scan / Ocean optics / Viso Systems Light Spion™ ©SGM A/S 2013. Specifications subject to change without notice Publication Number: 2013/02

34

LT·100/200 3D Graphic Tube The LT-100 comprises a series of one-metre long pixel sticks, loaded with RGB LED’s at 35mm pixel pitch — all DMX drivable via any proprietary media server, or pixel mapping DMX consol.

This 3D graphic tube was demonstrated at Frankfurt Prolight+Sound via 300 sticks, suspended from the ceiling.

However, it made its nightclub debut at Home, in Lincoln, UK where it provided a staggering overhead 3D vertical and horizontal zip effect.

The theory of pixel mapping is that two dimensional objects are transformed into three dimensions with the help of advanced programming techniques; thus each LT-100 LED pixel can be addressed individually enabling the LJ to create genuine 3D lighting effects, such as 3D waves or 3D bars which can be easily manipulated in terms of speed, colour, brightness, direction, and much more.

This creativity will be extended further by the future release of 2-metre and ½-metre lengths (LT-200/LT-50).

SPECIFICATIONS

Dimensions Signal source LT-100 Diameter 25mm LT-100 DMX Control 81 channels LT-200 Diameter 34mm LT-200 DMX Control 162 channels Pixel pitch 35mm According to standard USITT DMX 512 Connector cable length 1000mm IP 20 LT-100 Length 1006mm LT-200 Length 1951mm Connections LT-100 addressable pixels 27 pixels Data input Male locking 4-pin RJ765 LT-200 addressable pixels 54 pixels socket LT-100 Weight 280g LT-200 Weight 514g Electrical specifications Power supply voltage 12V +-0.2V Optics Power consumption per LT-100 2x170° view angle (27 pixels) 20W Power consumption per LT-200 Installation (54 pixels) 40W Orientation Any Accessories Ambient operating conditions C-1, Power adaptor cable Maximum ambient temperature Part # 830060201 (Ta) 40° C (104°F) TLD-612 Touring LED driver Minimum ambient temperature Part # 80070201 (Ta) -10° C (14°F) Operating humidity 98%

35

LB·100 LED Ball Multiples of LB-100 LED Balls are designed to form a video light curtain with 120mm pixel pitch.

The curtain is made up from 0,85m long strings, each containing seven white LED balls. Each 34mm sphere contains two powerful RGB LED’s (rated at 42mW per pixel) built into the white plastic moulding. These can extend to a maximum length of 6,8 meters (using 56 balls) and total power consumption is just 42W. The system can be controlled via DMX as well as with a dedicated video server or ordinary PC with Artnet™ (the Artnet signal is then distributed by a third Party Artnet to DMX Converter).

These semi-transparent IP65-rated LED Balls can be viewed in 360° and be used to create alluring 3D spatial effects.

This makes them suitable for a wide range of applications, including TV scenography, theme parks, exhibitions, video art, clubs, shopping malls … and just about any fixed installation.

SPECIFICATIONS

Signal source Dimensions LB-100 DMX Control 21 channels Diameter 34mm According to standard USITT DMX 512 Pixel pitch 120mm IP 65 Base Length 715mm (28,15inches) Base Width 80mm (3,15inches) Connections Base Height 120mm (4,72inches) /with Data input Male locking 4-pin RJ765 bracket 152,5mm /6inches socket Ball/Pixel Diameter 34mm (1,34inches) Data output Female locking 4-pin RJ765 Pixel Pitch 120mm (4,724inches) socket Installation Orientation Any Ambient operating conditions Maximum ambient temperature (Ta) 40° C (104°F) Minimum ambient temperature (Ta) -10° C (14°F) Operating humidity 98%

36

Electrical specifications Power Consumption per Pixel is 42Mw 20V +-0.5V Accessories C-1, Power adaptor cable Part # 830060201 TLD-612 Touring LED driver Part # 80070201

LD·5 LED Dome These LED domes can be used in any orientation, with a maximum number of 35 domes in a single PSU chain.

The outer diameter is just 80mm (ceiling cut-out diameter of 70mm), with a total depth of 53.3mm (depth below ceiling of 35mm).

The LED domes can function in maximum ambient temperature of 40°C and minimum of -10° C. Control is via three-channel DMX.

SPECIFICATIONS

Ambient operating conditions LD-5 dimensions Maximum ambient temperature Outer diameter 80 mm (Ta) 40° C (104°F) Ceiling cutout diameter 70 mm Minimum ambient temperature Total depth 53.3 mm (Ta) -10° C (14°F) Depth below ceiling 35 mm Operating humidity 98% Weight 82 g Signal source DMX Control 3 channels Installation According to standard USITT DMX 512 Orientation Any Max. number of LD-5 on one PSU Connections chain 35 Data / Power input RJ 45 (Cat 5) connector Electrical specifications Data / output (loop through) RJ 45 Power supply voltage 24 +-0.5V (Cat 5) connector max. 3m cable Power consumption per LD-5 1.4W IP 65 at front with gasket accessory Accessories LD-5 Power injector Signal source Part # 83062010 LB-100 DMX Control 3 channels LD-5 Data + Power injector According to standard USITT DMX 512 Part # 83062009 IP 65

37

LP·700 Led Pix The LP-700 comes in chain lengths of 6.75m (including connector).

With a pixel pitch of 120mm, and individual pixels measuring 40mm x 40mm x 17mm (LWH) each length has 56 addressable pixels.

Installable in any orientation, it is IP65-rated, with maximum ambient operating temperature of 40°C and minimum of -10°C. Signal source is DMX512 (with 168 controllable DMX channels).

The power consumption of each pixel line is just 62W.

SPECIFICATIONS

Signal source Dimensions DMX Control 168 channels LP-700 Chain Length (incl. connector) According to standard USITT DMX 512 6.75 m Individual Pixel Length / Width / Height Connections 40 x 40 x 17 mm Data / Power input Waterproof male Pixel pitch 120 mm connector TE 2106136-2 Addressable pixels 56 pixels Data output Waterproof female conLP-700 Weight 1.2 kg nector TE 2106135-4 Installation Orientation Any Ambient operating conditions Maximum ambient temperature (Ta) 40° C (104°F) Minimum ambient temperature (Ta) -10° C (14°F) Operating humidity 100% IP rating IP 65

38

Electrical specifications Power supply voltage 20V +-0.5V Power consumption of LP-700 Chain 62W Accessories LP-700 Power supply, Part # 83061701 LP-700 Power injector, Part # 83062008 LP-700 Data + Power injector, Part # 83062007

SGM NEWS No 1 2013

- Access to long term credit when you buy goods from Denmark

SGM & EKF FINANCING DANISH GOODS for its business partners worldwide with credit facilities Backed by EKF (the official Danish export credit agency), SGM is able to provide unique financing opportunities for its business partners worldwide with credit facilities for up to EUR 3.3 million.

FINANCING EXAMPLE*: A rental company places a purchase order for a package consisting of various SGM products (X-5 strobes, SP-6 SixPack, P-5 wash light, LB-100 led balls and TLD-612 touring pixel driver). A complete package has been put together for a price of EUR 200,000.

SGM offers payment over 48 months. The rental company places a down-payment of 15% and biannual payments corresponding to 2% per month.

Rental package:

EUR 200,000

Down-payment:

EUR 30,000

Biannual payments:

EUR 24,000

Total payment after 48 months: EUR 222,000

After credit approval by EKF, no additional guarantee is needed. EKF acts as insurance - bearing the risks and the financing is provided by a Danish bank based on bills of exchange.

EKF is owned by the Danish state, but is operated as a modern financial institution on commercial terms.

* Many other solutions can be offered, e.g. distributorstart-up packages

39

SGM NEWS No 1 2013

TPP introduces Singapore to the power of X-5’s

The LED strobes have been put under heavy usage where conventional strobes would have issues such as waiting for the lamps to cool before striking again; I did not have any of those problems with the X-5.”

The Production People (TPP) is a technical production company based in Singapore, providing event-related hardware and expertise for a wide range of events with clients throughout Asia.

TPP were involved in an event in which the lighting designer had specified a traditional-based xenon strobe. So Sheldon Gooi, owner of TPP quickly persuaded him to abandon the ‘old school’ approach and give SGM’s X-5 a try. And he was not disappointed.

Looking back a couple of months to when the X-5 were purchased, Sheldon was all smiles. He comments ,”The X-5’s are great! They are bright, light and worry free. I don’t have to worry about the power distribution, lamp hours and the performance.

Sheldon Gooi, with one of his new X-5’s

SGM is expanding We are always looking for talent and currently have positions available for

Electronic Engineers Mechanical Engineers Area Sales Managers Product Managers talent@sgmlight.com

40

SGM NEWS No 1 2013

XC-5 TURKISH DELIGHT The relentless march of SGM’s new LED strobes has continued — right to the Aegean Sea. In one of the world’s biggest open air venues 18 of the punchy XC-5 RGB strobes pulse beneath the night sky of Bodrum.

The stylish Halikarnas, which overlooks the Aegean, was completely redesigned this summer by its millionaire owner Süleyman Demir.

Lighting stalwart Andy Graves, of Turkish-based LEDsistem, supplied 18 of SGM’s XC-5 RGB strobes among the lasers and special effects that animate this luxurious multi-zone venue.

They had been specified by Arch Lite’s Matthew Button and Trent O’Connor, who undertook responsibility for the architectural, theatrical and club lighting design.

Button chose the SGM solution over conventional strobes, stating: “In terms of power, this fixture not only outperforms a standard strobe with colour scroller, but is also better qualified to operate outdoors.”

hazards of working on a beach, whereas LED fixtures are perfect for exterior use because you never have to worry about them failing. At the end of the season they are simply packed up and put away.”

Arch Lite’s progressive thinking is further evidence of a world that is waking up to the creative dynamics of SGM’s groundbreaking LED solutions — which overcome the limitations (and power-hunger) of traditional xenon.

With radically reduced weight and power draw they can be used in multiples for greater creativity — which is what dance promoters favour. And they certainly suit touring economics since rental companies can save massively on both temporary power requirements and truck space.

In Bodrum Arch Lite’s sensitive redesign has fused the historical origins of this landmark nightspot with a hi-tech infrastructure in which SGM LED strobes are leading the way.

Trent O’Connor also admits, “SGM strobes were on the inventory from the start; having had wide experience working with different products, we both really liked these XC-5’s.

“As an outdoor venue on the seafront we knew that conventional colour scrollers wouldn’t survive the atmospherics and

Photo: Tom Horton

41

SGM NEWS No 1 2013

Preliminary edition

Product launch at PLS Messe Frankfurt

The G·Spot THE WORLD’S FIRST IP65 RATED MOVING HEAD

• IP 65 ingress protection rating

• 850W high power RGB LED light source • Wide-angle ultra-fast linear 16bit zoom 1:5 (9° to 45°) • Dynamic CT Correction (2,500K to 10,000K) Linear CTO (Color Temperature Orange) Linear CTB (Color Temperature Blue) • Ultra smooth color mixing between virtually any color; ability to create the fastest color-snaps or completely seamless fades; ability to configure between different color mixing models • 2 independent rotating gobo wheels: Gobo wheel 1:6 indexable gobos + open Gobo wheel 2:6 indexable gobos + open •

42

2 independent effect wheels: Effect wheel 1:1 semi continuous effect+3 fixed effects Effect wheel 2:1 semi continuous effect +3 fixed effects

• RFID for easy configuration and data readout • Wireless DMX with W-DMX™ G4

• Fast and accurate iris with built-in dynamic effects for maximum creative control • Accelerometer • High-speed and precise focus control for crisp beam quality or soft de-focused effects • 4-facet rotating prism for crisp clear beam separation, and precise beam separation control • Soft high-quality frost filter • Ultra-high-speed strobe effect (1-50hz) with instant color change control and possibility to strobe between 2 or more colors at any speed • High-precision, fast, 16 bit pan control 540 degree movement with feedback

SGM NEWS No 1 2013

STROBING SUPERSTARS WORLDWIDE When SGM announced the appointment of Randy Wade to head up SGMUS from a base in Houston, TX, the company could hardly have forecast the impact his considerable experience would make when the brand was introduced in its new iteration at last November’s LDI Show in Las Vegas.

With the X-5 and XC-5 strobes leading the charge, the lighting veteran was able to put 30 years’ industry experience to good advantage — and by early 2013 could reflect on massive product sales of the strobes to some of the country’s premier rental companies, including PRG and Upstaging — to meet specifications for major international tours in the early spring.

Randy Wade

Randy Wade had been a key member of Peter Johansen’s former sales team at Martin Professional that helped get products onto major shows such as the Academy Awards, VH-1, Gloria Estefan and Black Sabbath tours, back in the 1990s, it was like he’d never been away.

Of their reunion last year, Johansen had said, “It is great to be working with Randy once again after so many years. His contacts will prove invaluable and we are excited by the opportunities that this presents.” He little knew how accurate this prediction would prove.

“My long term relationship with designers and specifiers — dating back to my time on Performance Magazine — is the whole reason I’m here,” stated Wade. “It opened a lot of doors.”

Managing director John Huddleston and LED department manager Oswaldo Castro receiving Upstaging’s first shipment of the 470 X-5 white LED strobes.

The first order was placed by Upstaging managing director, John Huddleston, who authorized no fewer than 470 X-5

white LED strobes to be added to inventory to meet the specification of one of the industry’s leading designers, for a tour that was still under wraps as SGM News went to press.

In a separate deal, another major international designer saw the XC-5’s as he walked past the SGM booth at LDI. “I had emailed him prior to the show and he made a discreet visit to the booth,” reports Wade. “But he fell in love with the XC-5’s, and had them in mind for two major tours.”

The resulting order for 86 mixed XC-5 and X-5’s was placed by Jennifer Christiansen out of PRG’s Las Vegas office.

Randy Wade says he couldn’t be happier with the start made by SGM-US. “The fortunate thing is we’ve gone in and opened our account with two of the largest production companies in the country.”

“A/B comparison tests were conducted against traditional industry leading strobes — but these LED strobes are unique. The big advantage is their ability to operate without a lot of electrical resource. By being able to lose a generator represents a huge cost saving for a tour.”

At the same time, Randy says some major design groups in the US are specifying the LT-100 3D Pixel Tubes for installation — as a result of receiving demo packs.

“SGM never had much presence in the States previously— but we’re making up for lost time now.”

43

SGM NEWS No 1 2013

SONOSS’ SIEL SHOWCASE When two of the lighting industry’s most formidable and experienced practitioners met for the first time at the 2011 PLASA Show in London, it was to mark the beginning of a business relationship that was celebrating its public debut on the grand Paris stage of SIEL 2013 as we went to press.

For SONOSS’ long-term owner Philippe Coudyser, Paris has already proved a happy hunting ground for SGM in the short time he has been representing them — with rental company Régie Lumière placing 48 LED strobes (24 X-5 and 24 XC-5) on a major TV show. Several other Paris-based houses are also backing the platform.

He is delighted to be adding SGM to a distribution portfolio that has been carefully built up over 27 years — and once the distribution deal was confirmed he immediately extended his SIEL stand by 60 sq. metres, based on SGM’s PLASA design, to help establish the brand.

Philippe Coudyser - owner of SONOSS

Philippe had been encouraged to visit the SGM booth at PLASA 2011 by his close friend, SGM-

SGM NEWS No 1 2013

UK’s Ian Kirby. “I no longer had any interest in generic moving heads but Ian told me SGM’s new LED strobes were unique. And of course although I knew Peter [Johansen’s] reputation we had never met until that show.”

Although nothing was established at that initial meeting, Coudyser was hugely impressed with the strobes, and when Peter secured his independence, buying out the company from RCF and relocating it to Denmark in February 2012, “my interest increased,” he said.

“I wanted to concentrate completely on new LED technology — and the new strobes became my primary source of interest. But I needed to be sure of the backing and strength of the manufacturer and the fact that they would provide the product support and promotion in our territory.”

Having held an interest in LED since 2004 Philippe also needed to be sure SGM’s range was also sufficiently broad to cover the core applications of TV, rock ‘n’ roll and rental. “We believe LED is the future and when I saw SGM’s full range, with the SP-6 SixPack, LT-100 Pixel Tubes and Q-7W white LED washlight I knew I had made the right choice.

“We did the deal after PLASA 2012 and for us, SIEL 2013 will be the breaking point.”

Already, he says, customers love the strobes — but his enthusiasm doesn’t stop there. “We will be introducing the LT-100 to specialist rental companies — as this 3D product is deal for TV shows, with the right media server. We also see a huge market for the white LED washlight in the pro market, and we prototyped this at L’Opéra Bastille in Paris.”

SONOSS’ strategy will be to back these selective rental companies to gain TV visibility before focusing on theatre and web sales.

From a base in the north of France (outside Lille) the company will also be introducing the products to the Benelux countries (which Philippe knows well through his business interest in Belgian control company Luminex).

Peter Johansen was delighted to be back at the SIEL Show. “France was my first real export market 25 years ago and I have fond memories. That success seemed impossible to top — but when Philippe and I met in 2011, we were instantly on the same wavelength: the same ideas about quality, product direction … and good wines!

SIEL proved my initial feeling that with this partnership we are going to succeed big-time in the French market.”

We hope to see you 10. - 13.4 2013 Messe Frankfurt Hall 9.0 · Stand C 80

45

SGM NEWS No 1 2013

BACK AT THE TOP Jerry Gilbert interviews Peter Johansen Virtually since the birth of digital automated lighting 25 years ago, Danish entrepreneur Peter Johansen has been leading from the front. Following the success of Martin Professional it has taken him just 12 months to work the same magic at SGM. It is 30 years since Peter first arrived in what was then the ‘disco’ industry, while the first mention of the legendary ‘Martin’ name was when he bought the brand name to market a range of smoke machines.

Martin Professional was founded in 1987, and by the beginning of the 1990’s the Danish manufacturer had revolutionised the emerging scanner industry in a decade which his company would dominate.

The Roboscan family soon became a generic industry term, amassing sales exceeding a staggering 100,000 units, and in the next chapter he blasted the market wide open with the famous range of Mac moving heads — meaning that customers could own their own moving lights for the first time instead of having to hire.

This enabled him to make the quantum leap from the world of ‘disco’ to fully fledged concert stages.

“If everything is going according to your plan, the plan was not ambitious enough”.

46

SGM NEWS No 1 2013

By October 1995 Martin Professional had floated on the Copenhagen Stock Exchange, with former Danish prime minister Poul Schluter becoming chairman of the board, and by the following year Martin was unquestionably the biggest company in the business.

But Peter got bored and felt uncomfortable in this huge corporation that Martin had become, with more than 500 employees. So he sold his shares and left the industry.

Fast forward 12 years — and one of his former colleagues Giorgio Radice, the son of Mario Radice who originally founded Martin Professional Italy, picked up the phone. It was now 2010 and Radice was working with Italian lighting manufacturers SGM, who had been recently bought out by the RCF Group. RCF was a highly respected 60-year old pro audio company with no knowledge of the lighting market and Giorgio could see the obvious solution.

The Dane initially registered disinterest but the opportunity to set up a new development initiative (reuniting his former R&D team, including Finn Kallestrup, and relocating to Denmark) was too good to turn down. Eventually he led a consortium to buy out the company from the RCF Group in February 2012. He was his own boss again.

It was the kind of opportunism that had seen Peter Johansen chalk up success after success during his 12 years away from lighting — and commencing with Nitram (‘Martin’ spelt backwards). Despite having no knowledge of dental technology he could see that by converting smoke machine technology, he could develop a product to clean, lubricate and sterilise dental handpieces and turbines in a single working process. Peter remained with the company for five years before selling to a Siemens subsidiary for €6m.

This was followed by Dencam, the biggest manufacturer of large scale milling and plugs for the wind turbine industry, that too became a worldwide market leader, Royal Denship, who made luxury yachts and so on. This culminated in him setting up Martin Industrial Group (manufacturing tooling components for the wind power industry) in Thailand.

Back in lighting, Peter Johansen made two promises: this time he would not make the mistake of ceding control of his own company; and he would revolutionise the industry from the outset. “Our brief was no ‘me-too’ products,” he

declared. “Our intention was to turn LED on its head and make everything unique.”

This was to be easier than he imagined. “With the arrival of LED, we assumed the [entertainment lighting] industry had become much bigger than it actually was. At first we decided not to look at the market, preferring to come at it afresh with no preconceptions. And when we did eventually look, we were surprised how little had moved on — which is why the R&D guys became so enthusiastic.”

Peter and his team believed that they could develop an LED version of his classic Atomic strobe — no power hungry xenon light source, no colour scrolling — but a ton more creative options for the LD. This would become the first of many radical designs.

The X-5 and XC-5 strobes were among 19 innovative products that graced the SGM stand at Frankfurt Prolight+Sound in 2012. An astonished ‘old guard’ were rubbing their eyes in disbelief. Those prepared to prematurely write Peter off realised just how far ahead of the curve he actually was!

As the R&D team worked feverishly to produce a succession of innovations — like the LT-100 3D pixel tubes, P-5 Washlight and SP-6 (‘Six Pack’) pixel array (described as like a blinder on steroids), Peter was again becoming a global traveller, implementing his former successful marketing strategy by appointing strategic partners to head up regional SGM sales offices.

Check the Product catalogue for the full list of unique product features. Suffice it to say that the added value in terms of creative options, ease of set up and cost of ownership with these eco-friendly, low profile, lightweight devices, is without equal.

And so the surge continues. “We are now making our own [LED] light engines and the future will be a single compact unit with uniform beam and colour mixing,” he predicts. The launch of the G-Spot will put these words into actions.

G-Spot will be the world’s first IP65-rated moving head, housing 850W RGB LED and offering a 10°-50° zoom.

It will sound the final death knell for ‘old school’ lighting. “There will be no more discharge lamps from me,” Peter Johansen promises. “Quite apart from the global warming implications, I’ve been there, done that! I just want to show that my success first time around was no fluke.”

47

SGM distributors North America

Europe

Canada - S.F. Marketing Inc.

Bulgaria - Music Center Ikonomov Ltd

Cuba - Beta Music SA

Czech Republic - Dancefloor S.R.O

Dominican Republic - All Trading Worldwide Inc.

Finland - Noretron Communication Oy

Mexico - REPRESENTACIONES DE AUDIO S.A. DE C.V.

France - Eclalux

USA - Techni-Lux Inc.

France - Sonoss

USA - PRG Global

Germany & Austria - SGM Deutschland GmbH

USA - Upstaging Inc.

Hungary - Zaj System House Trading Ltd Co Italy - SGM Technology for Lighting S.r.l.

South America

Norway - AVAB CAC AS

Argentina - Prind-co

Poland - PROLIGHT sp. z o.o.

Brazil - LBO Lighting Comercio e Importação e

Portugal - LightSet

Exportação Ltda

Romania - PSI, Professional Sound Impact Russia - Im-light Showtechnic

Asia

Sweden - SGM Sweden AB

Georgia - AVB LTD

Switzerland - ASL Electronic AG/SA

India - Modern Stage Services Pvt. Ltd.

The Netherlands - Sales-all BV

Indonesia - Goshen Electronics Indonesia

Turkey - Asimetrik Ses Isik Ve Goruntu Sistemleri

Malaysia - Octodecim Akustik Sdn. Bhd.

UK - L.E.D. (Projects) Ltd.

Singapore, Japan, Hong Kong - China, Korea, Philip-

Ukraine - Art-R Sergey Rusnak

pines, Thailand, Vietnam - SGM Light Asia Pte. Ltd UAE (Middle East Region) - TechnoPro Ltd.