Graack Modular Grid Process

Page 1

Modular Grid Sophia Graack VISC 200 Abbey Ockinga T TH 2:30


Reflection and Summary The studies explore how to use a modular grid, how to establish a clear visual hierarchy through grids and alignment. Compositions explore scale, coding, grouping and typographic color. These different studies explore how to use a modular grid, how to establish a clear visual hierarchy through grids and alignment. Our compositions explored scale, coding, grouping and typographic color in many different ways of our choice.

As for how the project went, I really enjoyed this project. Having never have worked with typography before this class, being able to get the opportunity to play around with it and design with type was a fun, new learning experience for me. There were points throughout this project where I felt as if I had no idea where to take it, because of the lack of color or rules. However, I still am quite happy with most of my designs throughout this process and very happy with how my final 5 designs ended up.


Making and Breaking the Grid The benefits of working with a grid are simple, like clarity, efficiency, economy and continuity throughout your design. It introduces systematic order in a layout, allowing a viewer to navigate through the layout easier. Grids also allow designers to put large amounts of info on a page easily and more quickly. Grids are alignment based guides and all grids contain the same basic parts. Every part also fulfills a specific purpose in different designs.

Margins- Negative space between the format edge and the content. They surround and define the areas where the content is. Flowlines- Alignments that break the space into horizontals. Helps guide the eye across the format. Spatial Zones- Groups of modules that form distinct fields. Each field can be for a different role. Markers- A placement indicator for consistently appearing text. Modules- Individual units of space seperated by regular intervals. Columns- Vertical alignments of type. Manuscript Grid- Structurally the simplest kind of grid. It is a large rectangular area that takes up most of the page. Column Grid- Information that is all organized into vertical columns. Modular Grid- Essentially a column grid with a large number of horizontals that create many modules. It also helps with charts, forms, schedules and navigation.


Mike Abbink Mike Abbink is very well rounded in the field and has worked for multiple different firms and clients throughout his career. He started his career at Meta Design in San Francisco, CA and developed designs and in-store design for Nike. He co-founded Method and was the creative director there, overseeing corporate identity, interactive design and web design for companies like Adobe, Autodesk, MSN and many more. He also has worked for Apple as a design director where he designed packaging and improved their corporate identity. Adding to his long list of workplaces, he also has held a position at Wolff Olins as a design director and made brand development/identity for companies like Citibank, Knoll, Visa and many more. Mike has many different awards to his name with some being AIGA Graphic Design USA, ISTD 2001 and 100 Show from Method. He has taught at the San Francisco Academy of Art and the Art Center College of Design. Included in that is that he has lectured at Hyper Island School for New Media in Sweden.


Gemma Obrien Gemma Obrien has 10+ years of experience creating commercial work using her style of expressive, bold calligraphy and illustration. Has created designs for companies like Apple, Google, Adobe and the New York Times. She also has received multiple awards from the New York Type Directors Club, recognized by the ADC Young Gun, and named Print Magazine’s New Visual Artist: 15 under 30.


Riley Cran Riley Cran is a graphic designer, type designer and a lettering artist. He is a manager of the company Lost Type, which is a collaborative Digital Type Foundry that he co-founded in 2011. He wants his work to be characterful and functional in its design as well as merge historical influences with contemporary styles. Through this style he has worked with many different clients such as Dropbox, IBM, Starbucks, Amazon, Redbubble and more. His work has been recognized by Communication Arts, HOW Magazine, Logo Lounge, Gestalten Publishing, and the AIGA.


Round

One Scale and Heirarchy

Part one


Typography: A Manuel of Design

Typography: A Manuel of Design

Emil Ruder

Emil Ruder

Niggli Verlag

Niggli Verlag

1967

1967


Typography: A Manuel of Design

Emil Ruder

Niggli Verlag

1967

Emil Ruder

Niggli Verlag

Typography: A Manuel of Design

1967


Typography: A Manuel of Design

Emil Ruder Niggli Verlag

Typography: A Manuel of Design

Niggli Verlag

1967 Emil Ruder

1967


Emil Ruder

Typography: A Manuel of Design

Niggli Verlag

Emil Ruder

Niggli Verlag

1967

Typography: A Manuel of Design 1967


Niggli Verlag Emil Ruder

Typography: A Manuel of Design

1967

Emil Ruder

1967

Niggli Verlag

Typography: A Manuel of Design


1967

Niggli Verlag

Typography: A Manual of Design Emil Ruder

1967

Typography: A Manuel of Design

Emil Ruder Niggli Verlag


Niggli Verlag

Emil Ruder

Typography: A Manuel of Design

1967

Typography: A Manuel of Design

1967

Niggli Verlag

Emil Ruder


TYPOGRAPHY: A MANUEL OF DESIGN

TYPOGRAPHY: A Manuel of Design

1967

Emil Ruder

EMIL RUDER

NIGGLI VERLAG

Niggli Verlag

Round 1: Part Two: 2 sizes 14 + 36 Reg + Black + tracking + all caps

1967


EMIL RUDER

emil ruder

TYPOGRAPHY: A MANUEL OF DESIGN

niggli verlag

typography: a manual of design

NIGGLI VERLAG

1967

1967


1967

Typography:

A Manuel of Design Niggli Verlag Emil Ruder

Typography: A Manuel of Design Niggli Verlag Emil Ruder

1967


Round

Two Rules and Color

Part one


EMIL RUDER

EMIL RUDER

TYPOGRAPHY: A MANUAL OF DESIGN

TYPOGRAPHY: A MANUAL OF DESIGN

1967 NIGGLI VERLAG

1967 NIGGLI VERLAG


EMIL RUDER

EMIL RUDER

TYPOGRAPHY: A MANUAL OF DESIGN

TYPOGRAPHY: A MANUAL OF DESIGN

1967 NIGGLI VERLAG

1967 NIGGLI VERLAG


EMIL RUDER

EMIL RUDER

TYPOGRAPHY: A MANUAL OF DESIGN

TYPOGRAPHY: A MANUAL OF DESIGN

1967 NIGGLI VERLAG

1967 NIGGLI VERLAG


1967

1967

typography: A Manual of Design

typography: A Manual of Design

emil ruder niggli verlag

emil ruder niggli verlag


1967

1967

typography: A Manual of Design

typography: A Manual of Design

emil ruder niggli verlag

emil ruder niggli verlag


1967

1967

Typography: A Manual of Design

typography: A Manual of Design

Emil Ruder Niggli Verlag

emil ruder niggli verlag


Typography: A Manual of Design

Typography: A Manual of Design

Emil Ruder Niggli Verlag

Emil Ruder Niggli Verlag

1967

1967


Typography: A Manual of Design

Typography: A Manual of Design

Emil Ruder Niggli Verlag

Emil Ruder Niggli Verlag

1967

1967


Typography: A Manual of Design

Typography: A Manual of Design

Emil Ruder Niggli Verlag

Emil Ruder Niggli Verlag

1967

1967


Round

Three Scale in B+W

Part one


Typography: A Manual of Design

1967 Emil Ruder Niggli Verlag

Typo graphy: A Manual of Design

1967 Emil Ruder Niggli Verlag


Typo graphy: Emil Ruder

1967

Niggli Verlag

A Manual of Design

Typo Emil Ruder

Niggli Verlag

graphy: 1967 A Manual of Design


A Manual of Design

Ty p o g ra p h y :

Emil Ruder Niggli Verlag

Ty p o g ra p h y : A Manual of Design 1967

1967 Emil Ruder Niggli Verlag


T y p o g r a p h y :

Emil Ruder

Typography: A Manual of Design

A Manual of Design Niggli Verlag

Emil Ruder

Niggli Verlag

1967

1967


1967 Typography:

A Manual of Design

Emil Ruder

Typography:

A Manual of Design

1967

Niggli Emil Verlag Ruder Niggli Verlag


Verlag Emil Ruder Typography: A Manual of Design 1967

A Manual of Design

1967

Niggli

Typography:

Niggli Verlag Emil Ruder


1967

1967

Emil Ruder Niggli Verlag

Typogra

A Manual of Design

Emil Ruder

Niggli Verlag

Typo graphy:

A Manual of Design


A Manual of Design

Typography:

19 67 Emil Ruder

Typography:

A Manual of Design

1967

Niggli Verlag

Emil Ruder

Niggli Verlag


EMIL RUDER NIGGLI VERLAG

EMIL RUDER

NIGGLI VERLAG

1967

1967 TYPOGRAPHY: TYPOGRAPHY: A MANUAL OF DESIGN A MANUAL OF DESIGN


NIGGLI V E R L A G

niggli V E R L A G

EMIL R U D E R

TYPOGRAPHY:

typography:

A MANUAL OF DESIGN

emil R U D E R

A MANUAL OF DESIGN

19 67


Round

Three Scale in Color

Part two


Typo Emil Ruder

Niggli Verlag

graphy 1967 A Manual of Design

EMIL RUDER NIGGLI VERLAG 1967 TYPOGRAPHY: A MANUAL OF DESIGN


19 67

Niggli Verlag

Typo graphy:

A Manual of Design

niggli V E R L A G

typography: emil R U D E R

A MANUAL OF DESIGN

1967

Emil Ruder


1967

1967 Typography:

A Manual of Design

Niggli

Verlag Emil Ruder Typography: A Manual of Design

Emil Ruder Niggli Verlag


1967 Emil Ruder Niggli Verlag

19 67 A Manual of Design

A Manual of Design

Typography:

Typography:

Emil Ruder

Niggli Verlag


Emil Ruder

Typography:

Typography:

A Manual of Design

A Manual of Design

1967

1967 Emil Ruder

Niggli Verlag

Niggli Verlag


Round

Four Adding the Spine

Part one


Back Cover

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder

1967

Emil Ruder

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Front Cover

Typography A Manual of Design

Typography A Manual of Design

Spine

Typography: A Manual of Design Emil Ruder Niggli Verlag

Niggli Verlag

Round 4: v1

score and fold


Back Cover

Spine

Emil Ruder Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Typography A Manual of Design

Typography A Manual of Design

Front Cover

1967

Emil Ruder Typography: A Manual of Design Emil Ruder Niggli Verlag

Niggli Verlag

Round 4: v1

score and fold


Back Cover

Spine

Front Cover

Typography: A Manual of Design

Typography: A Manual of Design

Typography: A Manual of Design Emil Ruder Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder Niggli Verlag

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Emil Ruder Niggli Verlag

Round 4: v1

score and fold

1967


Back Cover

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Typography: A Manual of Design

A Manual of Design

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder Niggli Verlag

Front Cover

Typography:

Typography: A Manual of Design

Spine

Emil Ruder Niggli Verlag

Emil Ruder

Round 4: v1

score and fold

1967


Back Cover

Spine

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Typography:

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

1967

A Manual of Design

Typography: A Manual of Design

Front Cover

Niggli

Verlag Emil Ruder

Emil Ruder Emil Ruder

Round 4: v1

Typography: A Manual of Design

Niggli Verlag

score and fold


Back Cover

Spine

Front Cover

Typography: A Manual of Design Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder

Niggli Verlag

Round 4: v1

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

A Manual of Design

Typography:

1967

Emil Ruder

Niggli

Verlag Emil Ruder Typography: A Manual of Design

score and fold


Back Cover

Spine

1967 Front Cover

Emil Ruder

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

A Manual of Design

A Manual of Design

Emil Ruder

Niggli Verlag

Typography:

Typography:

Typography:

Emil Ruder Niggli Verlag

Round 4: v1

A Manual of Design

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

score and fold


Back Cover

Spine

1967 Front Cover

Emil Ruder

Round 4: v1

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Niggli Verlag

Typography:

A Manual of Design

Typography: A Manual of Design

Typography: A Manual of Design

Emil Ruder

Emil Ruder Niggli Verlag

score and fold


Back Cover

Spine

Typography: A Manual of Design

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced. Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Emil Ruder

Round 4: v1

Typography: A Manual of Design

Niggli Verlag

Emil Ruder

Emil Ruder Front Cover

Typography:

A Manual of Design

1967

Niggli Verlag score and fold


Back Cover

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Emil Ruder

Typography: A Manual of Design

Niggli Verlag

Typography: A Manual of Design

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Spine

Emil Ruder

Round 4: v1

Emil Ruder Front Cover

Typography:

A Manual of Design

1967

Niggli Verlag score and fold


Final

Five


Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder

1967

Emil Ruder

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sansserif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Typography A Manual of Design

Typography A Manual of Design

Typography: A Manual of Design Niggli Verlag

Emil Ruder Niggli Verlag


Typography:

Typography: A Manual of Design

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Emil Ruder Niggli Verlag

A Manual of Design

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder

Typography: A Manual of Design

Emil Ruder Niggli Verlag

1967


Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Typography:

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

1967

A Manual of Design

Typography: A Manual of Design

Verlag Emil Ruder

Emil Ruder Emil Ruder

Niggli Verlag

Niggli Typography: A Manual of Design


1967

Emil Ruder Emil Ruder Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Typography:

A Manual of Design

Typography: A Manual of Design

Niggli Verlag

Typography: A Manual of Design

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Emil Niggli Verlag


Typography: A Manual of Design

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sansserif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Typography: A Manual of Design

Niggli Verlag

Emil Ruder

Emil Ruder

Typography: A Manual of Design

1967

Niggli Verlag


Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder

1967

Emil Ruder

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sansserif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Typography A Manual of Design

Typography A Manual of Design

Typography: A Manual of Design Niggli Verlag

Emil Ruder Niggli Verlag


Typography:

Typography: A Manual of Design

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Emil Ruder Niggli Verlag

A Manual of Design

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder

Typography: A Manual of Design

Emil Ruder Niggli Verlag

1967


Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Typography:

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

1967

A Manual of Design

Typography: A Manual of Design

Verlag Emil Ruder

Emil Ruder Emil Ruder

Niggli Verlag

Niggli Typography: A Manual of Design


1967

Emil Ruder Emil Ruder Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Typography:

A Manual of Design

Typography: A Manual of Design

Niggli Verlag

Typography: A Manual of Design

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Emil Niggli Verlag


Typography: A Manual of Design

Typography A Manual of Design is the legacy of Emil Ruder. The volume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Today, fifty years after this book was first published, it is still widely used and referenced.

Emil Ruder

Emil Ruder (1914–1970) was a Swiss typographer. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. Ruder was one of the major contributors to Swiss Style design. He taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on Sansserif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.

Typography: A Manual of Design

Niggli Verlag

Emil Ruder

Emil Ruder

Typography: A Manual of Design

1967

Niggli Verlag


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