Boring Brand Redesign Sophia Graack VISC 204
Sophia Graack
Standard Battery Inc. VISC204
For this project, we were tasked with designing both a logo and brand system for a given company. To do so, we needed to understand both our brand as well as the industry we were designing for. Not only did we need to create a brand and logo, we also had to create an array of applications that our brand could be used in and imagery to display the brand as a whole. As for how I felt about this project, I found it interesting to look at where I started with my brand concepts and where it ended. Learning branding is something I haven’t really done so this project was fun and something new to me.
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
This concept is pulling inspiration from the bright colors of the 90s. For this concept the colors are darker and avoiding the common bright pinks, blues and yellows.
Bright Rave Vibrant
Standard Battery, Inc. / Concept 1 This concept looks at the black and white aspects of a car by looking into what it’s made of and the details behind it. The concept also aims to emulate the feeling of a car.
Monotone Crisp Simple
Standard Battery, Inc. / Concept 2
Sophia Graack
Standard Battery Inc. VISC204
This concept looks into the transition from the 80s to the 90s and the beginning of the colors brightening. The concept is not supposed to be intricate and simply display what is necessary.
Standard Battery, Inc. / Concept This concept is more abstract and3brings in both dark imagery and neon. This concept also dives into a more futuristic and eye catching approach with the bright imagery used.
Transitional Simple Grey
Bright Mechanical Futuristic
Standard Battery, Inc. / Concept 4
Sophia Graack
Standard Battery Inc. VISC204
Refined Moodboard Concepts Standard Battery, Inc. Concept 1
This concept dives into the black and white of a car and what makes up a car from the inside. It aims to showcase an authentic and professional character.
Sophia Graack
Standard Battery Inc. VISC204
Monotone Polished Professional
Standard Battery, Inc. Concept 2
This concept comes from the boldness and intricacies of 1990s. Most of the inspiration comes from animated mechanical elements and the bold colors used in posters. This concept aims to look into the growing computerization of the auto industry.
Sophia Graack
Standard Battery Inc. VISC204
Mechanical Futuristic Nostalgic
Final Moodboard Concepts Standard Battery, Inc. Concept 1 B & W
This concept dives into the black and white of a car and what makes up a car from the inside. It aims to showcase an authentic and professional character that you can find within a mechanic shop.
Sophia Graack
Standard Battery Inc. VISC204
Monotone Technical Professional
Standard Battery, Inc. Concept 2 Hybrid
This concept takes a dive into how the auto industry is slowing becoming more computerized and electrical. Despite this slow change, cars still need batteries and energy to run. This concept focuses on that computer aspect.
Sophia Graack
Standard Battery Inc. VISC204
Mechanical Futuristic Energetic
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
STANDARD STANDARD
BATTERY BATTERY INC.
Standard Battery, Inc. in Albiona
INC.
Font is Bahnschrift
STANDARD
BATTERY
Standard Battery, Inc. in Bookman Old Style Standard Battery, Inc. in Corbel Standard Battery, Inc. in Franklin Gothic
Standard Battery, Inc.
INC.
STANDARD
BATTERY INC.
STANDARD
BATTERY
Standard Battery, Inc.
INC.
STANDARD
BATTERY INC.
STANDARD
BATTERY
Standard Battery, Inc.
INC.
Sophia Graack
Standard Battery Inc. VISC204
STANDARD
BATTERY INC.
Standard Battery, Inc.
Standard Battery, Inc. This concept dives into the black and white of a car and what makes up a car from the inside out. It aims to showcase an authentic and professional character that you can find within a mechanic shop.
STANDARD
BATTERY INC.
Standard Battery, Inc. This concept dives into the black and white of a car and what makes up a car from the inside out. It aims to showcase an authentic and professional character that you can find within a mechanic shop.
Sophia Graack
Standard Battery Inc. VISC204
Standard Battery, Inc.
Standard Battery, Inc. This concept dives into the black and white of a car and what makes up a car from the inside out. It aims to showcase an authentic and professional character that you can find within a mechanic shop.
Standard Battery, Inc.
Sophia Graack
Standard Battery Inc. VISC204
Standard Battery, Inc.
Standard Battery, Inc.
Standard Battery, Inc.
#CDD0D5
Standard Battery, Inc.
#D91A1A
Standard Battery, Inc.
#E2B124
Standard Battery, Inc.
#404040
Sophia Graack
Standard Battery Inc. VISC204
Avenir Heavy
Buy. Sell. Recharge. Standard Battery, Inc. has been in Kansas City for over 30 years. Since its beginning in 1990, we have helped a wide variety of customers with cars in all shapes and sizes as they all need batteries.
Standard Battery, Inc. Hours: M-F 9-9pm SAT 9-9pm SUN 12-8pm
Phone: xxx-xxx-xxxx Phone: xxx-xxx-xxxx
Standard Battery, Inc.
Hours: M-F 9-9pm SAT 9-9pm SUN 12-8pm
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Lorem ipsum dolor sit amet,
Phone: xxx-xxx-xxxx Phone: xxx-xxx-xxxx Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Lorem ipsum dolor sit amet,
Sophia Graack
Standard Battery Inc. VISC204
STANDARD
BATTERY INC.
STANDARD
BATTERY INC.
#DCDAF9
#74E261
#5148E2
#09026B
Sophia Graack
Standard Battery Inc. VISC204
Bahnschrift Bold
Buy. Sell. Recharge. Standard Battery, Inc. has been in Kansas City for over 30 years. Since its beginning in 1990, we have helped a wide variety of customers with cars in all shapes and sizes as they all need batteries.
STANDARD
BATTERY INC.
Hours: M-F 9-9pm SAT 9-9pm SUN 12-8pm
STANDARD
BATTERY INC.
Hours: M-F 9-9pm SAT 9-9pm SUN 12-8pm
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Lorem ipsum dolor sit amet,
Phone: xxx-xxx-xxxx Phone: xxx-xxx-xxxx
Phone: xxx-xxx-xxxx Phone: xxx-xxx-xxxx Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Lorem ipsum dolor sit amet,
Sophia Graack
Standard Battery Inc. VISC204
Standard Battery, Inc.
Standard Battery, Inc.
#ECCECF
#EC2027
#19A89D
#432A56
Sophia Graack
Standard Battery Inc. VISC204
Century Gothic Bold
Buy. Sell. Recharge. Standard Battery, Inc. has been in Kansas City for over 30 years. Since its beginning in 1990, we have helped a wide variety of customers with cars in all shapes and sizes as they all need batteries.
Standard Battery, Inc. Hours: M-F 9-9pm SAT 9-9pm SUN 12-8pm
Phone: xxx-xxx-xxxx Phone: xxx-xxx-xxxx
Hours: M-F 9-9pm SAT 9-9pm SUN 12-8pm
Phone: xxx-xxx-xxxx Phone: xxx-xxx-xxxx
Standard Battery, Inc.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Lorem ipsum dolor sit amet,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Lorem ipsum dolor sit amet,
Sophia Graack
Standard Battery Inc. VISC204
STANDARD
BATTERY INC.
Sophia Graack
Standard Battery Inc. VISC204
STANDARD BATTERY INC. STANDARD BATTERY INC. STANDARD
BATTERY INC.
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
Bahnschrift Bold
Buy. Sell. Recharge. Standard Battery, Inc. has been in Kansas City for over 30 years. Since its beginning in 1990, we have helped a wide variety of customers with cars in all shapes and sizes as they all need batteries.
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
Standard Battery Inc. Standard Battery Inc. Standard Battery Inc.
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
Century Gothic Bold
Buy. Sell. Recharge. Standard Battery, Inc. has been in Kansas City for over 30 years. Since its beginning in 1990, we have helped a wide variety of customers with cars in all shapes and sizes as they all need batteries.
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
Madison L. Manager
Sophia Graack
Standard Battery Inc. VISC204
STANDARD
BATTERY INC.
Standard Battery, Inc. has been in Kansas City for over 30 years. Since its beginning in 1990, we have helped a wide variety of customers with cars in all shapes and sizes as they all need batteries.
STANDARD BATTERY INC. #DCDAF9
#74E261
STANDARD BATTERY INC. #5148E2
#09026B
Buy. Sell. Recharge.
Sophia Graack
Bahnschrift Bold
Standard Battery Inc. VISC204
#DCDAF9
#74E261
STANDARD BATTERY INC.
#5148E2
STANDARD
BATTERY INC.
#09026B
Buy. Sell. Recharge.
STANDARD
BATTERY INC.
Sophia Graack
Bahnschrift Bold
Standard Battery, Inc. has been in Kansas City for over 30 years. Since its beginning in 1990, we have helped a wide variety of customers with cars in all shapes and sizes as they all need batteries.
Standard Battery Inc. VISC204
STANDARD
BATTERY INC.
#DCDAF9
#74E261
#5148E2
#09026B
STANDARD BATTERY INC.
STANDARD BATTERY INC.
Buy. Sell. Recharge. Sophia Graack
Bahnschrift Bold
Standard Battery Inc. VISC204
STANDARD
BATTERY INC.
Standard Battery, Inc. has been in Kansas City for over 30 years. Since its beginning in 1990, we have helped a wide variety of customers with cars in all shapes and sizes as they all need batteries.
STANDARD BATTERY INC. #DCDAF9
#74E261
STANDARD BATTERY INC. #5148E2
#09026B
Buy. Sell. Recharge.
Sophia Graack
Bahnschrift Bold
Standard Battery Inc. VISC204
Sophia Graack
Standard Battery Inc. VISC204
Madison L. Manager
Sophia Graack
Standard Battery Inc. VISC204
STANDARD
BATTERY INC.
Sophia Graack
Standard Battery Inc. VISC204
STANDARD BATTERY INC. Sophia Graack
Standard Battery Inc. VISC204