What music magazines do you currently read?
11% 0%
16% 5% 68%
Kerrang
Rolling Stone
Q
NME
I Don't
Since 68% of people I gave this questionnaire to don’t actually read music magazines this ruled out a big section of my audience so instead I would have to focus on the smaller portion of people who actually read it.
What music genre do you listen to?
3%
7% 28%
10% 7% 0%
45%
Rock
Pop
Classical
Dubstep
Motown
Alternative
Country
45% of people who answered said they listen to pop music, so my music magazine would have to be mainly pop driven, but following that 28% of people listen to rock so I could give it an edgy rock twist to it.
How much do you spend on music magazines per month?
6%0%
94%
0-£5
£6-£10
£11-£15
£16+
94% of people spend 0-£5 on music magazines per month, now since 68% of people do not read music magazines, I’m guessing a big portion of the 94% don’t spend any money on music magazines per month as they do not buy them.
How much do you spend on music per month?
6%
6%
6% 12%
70%
0-£5
£6-£10
£11-£15
£16-£20
£21+
70% of people said they spend 0-£5 per month on music, yet 6% spend £21+ so I would include adverts for new music and maybe even include the music charts for that month.
What interests you most in music magazines?
7%
3%
6% 32%
29% 23%
Images
Articles
Interveiws
Reveiws
Real Life Stories
New Music
Since the highest percentage for this question was 32% on images, my magazine will include a lot of interesting images to make it more eye catching to the audience. It will also focus on interviews (29%) and articles (23%).
What websites do you regularly visit?
2% 21%
31%
6% 6% 11%
23%
Tumblr
Youtube
Flickr
31% of people said they use Facebook regularly, so my magazine would include links to an interactive Facebook page, it would also include maybe different links to twitter (with 23%) and instagram (with 21%).
How often do you go to gigs/festivals?
13%
20%
13% 7%
47%
Once per month
More than once per month
Once per half half a year
More than once per half a year
Never
Since overall 80% of people do you go gigs/festivals I would post adverts in my magazine about upcoming gigs/festivals such as band nights and main festivals.
Do you prefer to download your music or buy physical copies of it?
24%
76%
Download
Pysical Copy
76% of the people who answered said they download their music rather than buy copies of it so I would show references and links to iTunes and other music download apps or sites.
How long do you spend listening to music per day?
6% 35% 35%
24%
Less than 1 hour
1-2 hours
3-4 hours
5+
One of the highest percentages was 5+ hours so it shows that music is obviously a big part of their lives so maybe this magazine would appeal to a wide audience.
What electronic devices do you own?
6% 24%
25%
12% 25%
Smartphone
Tablet
PC
8%
Laptop
iPod
MP3 Player
Since 24% of people use a smartphone so I would make the magazine compatible with a smartphone and possibly put a code on to get exclusive offers and things with the magazine.