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About Nift National Institute Of Fashion Technology is ranked amongst the top institutes of fashion education in India. A v anguard of p roviding r esponsible p rofessional human r esources t o the fastest g rowing textile and apparel industry. Set up in 1986, it was made a statutory institute in 2006 by an act of the Indian parliament and has 16 full fledged campuses all across the country. NIFT has also been working as a knowledge service provider the union and state governments in the area of design and development and the best positioning of handloom and handicrafts industries.
Preface The project is a compilation of all the facts and findings of a research project done on a 25 year old company, Noble arts and c rafts done i n jodhpur a s a part of our s ubject : Craft Promotion by t he students of Fashion Communication (Batch of 2016-20) at National Institute Of Fashion Technology. The objective of the research was to get an insight to the History and Evolution of the craft and the Brand; To analyze the information regarding their existing marketing tools; To record their current assortment of products; To document and analyze the trends and shifts in the trade of the craft . Subsequently, the document includes details r egarding t he O rganization, t heir Operational Objectives , D esign: Colors and m otifs, C onsumers and r esulting m arketing trend analysis done w ith a motive of developing a proposed promotional strategy for advancement of the brand and its position in the market substantiated with the trend analysis.
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About Noble
Noble Art & Craft House opened its doors 25 years ago. The company through its strategic planning and i ntegrated stability has grown i nto an e mpire today, becoming a leading producer o f wooden crafts f or national and international clients. Noble has a strong c lient base t hat have been w ith them for a long time, the company continues to attract new clientele through exhibitions in the country and overseas, while maintaining relations w ith existing c lients through various communication channels and updating them w ith latest i nventory i n the form o f catalogues and extended b rochures.
Noble manufactures a variety of products ranging from furniture items such as tables, chairs, cupboards, stands, dressers, drawer chests etc. among o ther i tems such as showpieces, lights, photo and mirror frames, wall clocks to name a few. The company f ollows well planned & i ntegrated design, manufacturing and shipment processes t o maintain standards o f quality, f urther creating a name for themselves by the means of work ethic.
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