OUR STORY
TM
R E TA I L D E C O R S P E C I A L I S T S
HELLO Welcome to our world of retail dĂŠcor. We believe that shopping should not be confined to the task-based tradition of the past, but is an opportunity to be a dynamic customer experience. We believe you have an experience to share with your customers and your community. Let us help you share your story.
SUMMARY 03 OUR STORY 13 OUR ACCOUNTS 20 CHAMPANGES 20 CHAMPANGES 20 CHAMPANGES 20 CHAMPANGES 20 CHAMPANGES 20 CHAMPANGES
20 MAP 05 AWARDS
OUR STORY
The more you know about the past, the better prepared you are for the future. -Theodore Roosevelt
J
eff is the Owner and President of Decorworx. Jeff grew up in Salt Lake City, Utah and moved with his wife and daughters to beautiful Southern Utah to begin his journey as a business owner. For over 30 years, Jeff has worked in the sign and decor industry. His previous experience in the plastic and metal extrusion industries, as well as his entrepreneurial spirit, gave him the desire to open Rainbow Sign and Design in Cedar City, Utah in 1996 which later expanded to include Decorworx. As business grew, Jeff caught the vision of the independent grocer and recognized the important story they had to tell. Jeff’s background in graphic design, woodworking and manufacturing gave him expertise in the retail dÊcor industry and the independent grocers fit his desire to continuously create new and innovative grocery spaces. Although he still operates the local sign company, Decorworx has become the main focus, which has enabled Jeff to gather a stellar team of designers, engineers and craftsmen to create stores that are visually appealing, ultimately improving the bottom line for the store owner.
6
7
4
We establish long lasting relationships. This makes us different.
T
he Decorworx name began after 2005. We initially started with a different name in the industry, but ultimately we settled on the name of Decorworx to help our customer immediately identify with our main objective. Our first warehouse, Associated Foods awarded grocery store remodels to us in record number. We kept expanding our location by taking over two buildings. Around 2011, we recognized that our abilities could extend way beyond the Inter-mountain West. We poised ourselves to go nationwide. As with any history, Decorworx history contains highs and lows, difficult times of learning and many years of expansion and growth. We pride ourselves on our ability to think outside of the box, in order to continually expand our horizons. Our award winning stores have been recognized throughout the nation. Over the past several years, we produced many award winning stores in Utah, Texas, New Mexico, Oklahoma and Louisiana. We are continuing our expansion to most of the states in the nation. Currently, DĂŠcorworx represents 85% of the company with Rainbow and the Salt Lake operation producing the remaining 15%. We have sustained growth over the past decade. Decorworx is dedicated to growing the company, by employing more people and affecting individual families. Texas, New Mexico, Oklahoma and Louisiana. We are continuing our expansion to most of the states in the nation.
5
OUR STORES
The more you know about the past, the better prepared you are for the future. -Theodore Roosevelt
CHAMPAGNES LAFAYETTE, LOUISIANA AGBR
Champagne’s has had a home in Acadiana since 1982. Locally-owned and operated, Champagne’s is known for providing their customers with quality service and cleanliness. Close attention to detail is paid in every department, which helps set the store apart from competitors. A top of the line liquor department, “Choice Angus” meats, fresh produce and seafood, and friendly employees helps make a one-of-a-kind shopping experience for customers. The décor for the new section of the store implemented a contemporary and mature style. The textures and colors incorporated throughout the design were modeled after the refined mood of The Kitchenary. SBold geometric and classic italic typefaces were utilized throughout the section to add balance to the modern mood. A delicate metal trellis was hung above the wine display and resembles a grape vine motif, adding a sense of style and sophistication to the section. Graceful, yet modern mood lighting dotted the cheese display, emphasizing the fresh and unique design.
+ Find more on decorworx.com
9
CRESTLINE MOUNTAIN BROOKE, ALABAMA Piggly Wiggly
Serving American families since 1916, Piggly Wiggly is known for a rich history. One location in particular, Piggly Wiggly Crestline in Mountain Brook, Alabama, operated for 30 years until the building’s lease was not renewed and the store was shut down. After residents put in a fight, the store’s owner decided that the small, tight-knit community couldn’t lose their “Pig”, and decided to buy property to build a new building to rehouse the cherished Piggly Wiggly store. The design of Piggly Wiggly Crestline was centered around the invitation for people to come and stay awhile. The wine department was modeled to look like a Tuscan wine cellar, complete with plaster walls and authentic stone archways. Large, beautiful murals were placed on the valances to promote the store’s food and products. A rich, sophisticated color palette combined with a simple wood texture created a rustic, yet fresh hand-crafted feeling to highlight the artisan and crafted items that are sold in the store.
+ Find more on decorworx.com
10
SANTA CLARA SAINT GEORGE, UT Harmon’s
In 1932, Harmon’s began with a simple vision: to be remarkable – so much so, that people will be disappointed to shop anywhere else. This ideology drove them to be uncompromising in their commitment to provide quality food, value their associates, and always exceed customer expectations by offering made-from-scratch eats and fresh local ingredients. Harmon’s Santa Clara features a minimal, monochromatic color palette balanced for pervasive feelings of comfort and elegance. Shades of gray carry a persistent industrial-modern Bodhi, complemented by dual simple and bold typography; examples include the primary San Serif typeface that conveys a modern environment of uncluttered welcome. A bold sub-font also creates hierarchy between the main department headers, and adds a human touch to the various signage. This is all connected by custom Decorworx portraits of Harmon’s employees and cuisine. The clean, dramatic photography was strategically placed to complement each area, and blend with stunning macro and aerial shots to complete the experience.
+ Find more on decorworx.com
13
“Store decor is a critical element of any retail location. Decorworx is instrumental in all of our new store projects and remodels. Store decor is the first impression a customer gets and it’s important to get it right. Decorworx sets the tone for a good shopping experience.� -Dean Peterson Presedent Harmons Grocery
LANGENSTIENS NEW ORLEANS, LOUISIANA AGBR
New Orleans, Louisiana–famous for good food and good culture–is home to Langenstein’s, a fifth-generation owned and operated business proudly serving customers in the area for over 90 years. Established in 1922 by Michael Langenstein and his sons George and Richard, the goal was to carry the best meat and seafood in New Orleans. The business has held firm to its original ideas, while constantly adapting to the needs and suggestions of their loyal customers. Langenstein’s continues to operate by the saying “everything can be customized”. If a customer wants a gourmet item that was not available in New Orleans, Langenstein’s would do its best to stock them. The décor was based around a modern and mainstream theme which gave nod to the 1900’s, creating a charming look that would appeal to local customers. A color palette was established with deep, rich jewel tones and neutrals which helped reflect the culture of the surrounding area. Vintage styled brick, wood, and various other textures were used throughout the store to add visual interest. Hand painted typography and illustrations were created to emphasize the customization philosophy that Langenstein’s operates by.
+ Find more on decorworx.com
LOWE’S SIGNATURE MARKET LITLLEFIELD, TEXAS Lowe’s
Lowe’s Supermarket is a Littlefield, Texas-based company that has been serving families since 1964. Since the first store in Olton Texas, their operating philosophy has been to take care of their community, their team, and their families. This approach along, coupled with hard work and dedication, has helped Lowe’s Market grow to over 140 neighborhood stores throughout Texas, New Mexico, Colorado, Arizona, and Kansas. Bright, cool colors are used strategically throughout the Lowe’s Market, where colors are friendly and welcoming. The main typographies are a variety of serif fonts, that are both edgy and vintage. To match the paint colors and materials, store photography is friendly and bright. The two primary materials used in Lowe’s design are light stacked stone and deep red brick, adding drama and distinction between each section.
+ Find more on decorworx.com
MACEY’S SPANISH FORK SPANISH FORK, UTAH Macey’s
Spanish Fork, Utah, a family-oriented town known for its strong baseball culture and farming roots has been home to Macey’s for many years. A favorite among community members, Macey’s has been able to build a loyal customer base due to their outstanding customer service, large selection of bulk items and unbeatable value. Macey’s is owned by Associated Food Stores, a wholesale distributor, who announced the store would undergo an exciting re-branding campaign in 2013. Upon announcement of the campaign, Associated Foods determined it would be best for Macey’s to undergo a remodel to match the new brand as well as update the outdated store. Decorworx was contacted to work with the Associated Foods design team to assist with the remodeling process of Macey’s. Research into the store’s target market allowed Decorworx to understand what direction should be taken with the new décor. A modern, but fun and lively design was decided upon, essentially targeting modern day housewives and millennials who make up the main target market of the store.
+ Find more on decorworx.com
21
“We have sustained a lift about 18%, (both sales and traffic) since our remodel in 2013.” “We wanted to say thank you for everything you have done in the Macey’s Spanish Fork store. The level of detail and quality was amazing. Your team helped transform an old ailing store into something that is rather remarkable, and will set the stage for an incredible transformation of the entire Macey’s brand. “Throughout the process, you have been a delight to work with. Although we have run into a Few obstacles along the way, you have been great examples of the professionals and partners we love working with. Congratulations on a job well done, and thanks for all you do.” -Jason Sokol Associated Foods, Salt Lake City, UT
22
MAP OF WHERE WE’VE BEEN
The more you know about the past, the better prepared you are for the future. -Theodore Roosevelt
Utah
These are levels to define your budget. Each level is a specific budget and its limits.Gitiaerum esti voloria cus ipid quam qui bera cone lautemp edicius, torro blatquae comnim faccus anihil il
Louisiana These are levels to define your budget. Each level is a specific budget and its limits.Gitiaerum esti voloria cus ipid quam qui bera cone lautemp edicius, torro blatquae comnim faccus anihil il
Idaho These are levels to define your budget. Each level is a specific budget and its limits.Gitiaerum esti voloria cus ipid quam qui bera cone lautemp edicius, torro blatquae comnim faccus anihil il
AWARDS
Success doesn’t come and find you, you have to go out and get it.
2012 PROGRESSIVE GROCER Clark’s Market- “Resort Town Remodel” Harmon’s Station Park- “Best Overall Design- Honorable Mention”
2013 PROGRESSIVE GROCER T Harmon’s City Creek- “Best Urban Format” Broulim’s Rexburg- “Best Small Format Design” Farmer’s Country Market- “Best Extreme Makeover” Macey’s Spanish Fork- “Best Re-brand Store Design”
2014 PROGRESSIVE GROCER Lin’s Santa Clara- “Best Re-brand” Walker Drug- “Best Store Design Under 30,000 Sq Ft”
2015 PROGRESSIVE GROCER Matherne’s & Hi Nabor Supermarket- “Best Store Conversion” LeBlanc’s & China Town- “Best Store Design 50,000 Sq Ft” Harmon’s DIxie & Clark’s SNowmass- “Best Remodel”
2016 PROGRESSIVE GROCER Harmon’s Santa Clara Crestline Piggly Wiggly
STATE Harmon’s Santa Clara Crestline Piggly Wiggly
R E TA I L D E C O R S P E C I A L I S T S