X EXPERIENCE 5
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R E TA I L D E C O R S P E C I A L I S T S
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HELLO Welcome to our world of retail dĂŠcor. We believe that shopping should not be confined to the task-based tradition of the past, but is an opportunity to be a dynamic customer experience. We believe you have an experience to share with your customers and your community. Let us help you share your story.
SUMMARY 05 OVERVIEW 06 X1 EXAMINE We come to understand who you are, and learn the story you want to convey.
12 X2 EXPLORE We clarify your company’s identity and how to communicate your story.
20 X3 EXPLAIN We offer strategic recommendations and design details.
26 X4 EXPRESS We collaborate and finalize your designs.
32 X5 EXECUTE We individually engineer, fabricate, and install your store.
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he X5 Experience was built for balancing uniquely crafted design and purposeful
retail experience. We recognize that you have a business to run, so we want to optimize your time through creative development process. For this reason, we have taken the opportunity to hone our design methods –the X5 Experience– refined after years of collaborating with owners in expressing their story for their unique market. Regardless of your design experience or creative inclination, our systems will assist you in gleaning the signature details needed to create an experience which is uniquely yours. Thank you for considering us in this next chapter of your legacy.
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X1 EXAMINE
We come to understand who you are, and learn the story you want to convey in your community.
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“ We establish long lasting
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1is the first step is to have you meet with one of our sales team. Before
we can provide quality recommendations, we need to know your identity, making our greatest priority to learn your story. For this
relationships.
purpose, our sales team will ask you a series
This makes
We want to know your impact in your
us different.”
of questions regarding your store brand.
community, and identify the driving forces behind your business. The X1 Experience step takes this opportunity to interview your key decision makers and examine market strategies; stakeholder feedback is critical to understanding key demographics and developing a holistic perspective of your brand’s identity. Most importantly, we also realize that we are not being helpful unless we are aligned with your strategic goals. This is why we are so effortful about surveying vital items such as existing décor, materials, budget, and deadlines. Under all circumstances, we want to eliminate wasting your time further in the process. With this understanding, we expend great effort in the beginning for thorough and shared understanding. Once we have examined your organization’s past, we can begin to move on to the exciting process of shaping your organization’s future.
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X2 EXPLORE
We clarify your company’s identity and how to communicate your story to your shopper.
“Our priority is illuminating insights into your story and how to most effectively express this to your customer.”
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2Experience step is a discovery period where we conduct
exercises to help clarify your vision. As we dive into your
organization, our greatest priority is to illuminate insights into your story and how to most effectively express this to your customer. We believe in evolving the task-based tradition of shopping into a dynamic customer experience. We recognize that a remodel represents a significant investment of time and money. It is important for us to be both detailed and efficient. We promote this through in-house methods that streamline the creative process. Regardless to your design experience or creative inclination, our systems will glean the signature details needed to create an experience that is uniquely yours. It is often tempting to rush through a store’s design to settle for something that is quick and “pretty.” But, beyond aesthetics, taking the time to clarify your personal execution will define the market distinction between you and your competitors. Our key findings have shown that taking the time to create a joint strategy, will ensure that we are able to achieve a final product that performs specifically with you in mind, and for the foreseeable future of your organization.
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Levels
Levels help define your budget. Each level is a specific budget and its limits.
LEVEL 1
SINGLE ORDER PRODUCTS Basic store signage such as aisle markers, freezer locators or check-stand lights.
LEVEL 2 PRE-DESIGNED
Pre-designed decor packages including center store and parameter decor.
LEVEL 3 VALUE
Bidget friendly designed decor products.
LEVEL 4
PERSONALIZED Personalized designed built with material upgrades.
LEVEL 5 CUSTOMIZED
Experience floor to ceiling customization in every detail.
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X3 EXPLAIN
We offer strategic recommendations and design details that will help accomplish your goals.
Design concepts are created to help navigate the
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hrough you, we establish concepts built around your story. During th X3
Experience step we will present our findings from the exploration exercises, and offer recommendations to help navigate the future you’re looking for. Now that our designers have a concrete idea of your store’s identity, we can create crafted concepts and artistic drafts of each
future you’re
individual retail space. The initial strategy
looking for.
organizations strengths, history, personality
meetings are used to highlight your and differentiating qualities; we refer to these distinguishing factors as Points of Differentiation (PODs) that will be emphasized in your store, and further discern you from your competition. Our ambition is to achieve long-term success through a customer experience that matches our design with the quality of the products and services you offer in your community.
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X4 EXPRESS
We collaborate and finalize your design.
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fter creating initial design concepts based on your brand and image, this next step is devoted to reaching final design
details through the key figure(s) in your organization. Details such as textures, gradients, photography style, lighting fixtures, and final color palettes are reached; any remaining ambiguity related to the look and impact of your store is clarified, as we complete the process of co-creating your final dÊcor. At this stage we are able to create complete renderings for each dimension of your retail space. We refer to this rendering as your 360o – directly referencing that your entire store can now be visualized in a 3600 perspective. Once final designs are approved by relevant parties, we can also estimate your job for final approval. In addition, the X⠴ Experience Step is most pronounced by our internal ability to value-engineer each element of your final production. Our process, from beginning design to final production is completed in-house, providing us maximum flexibility to protect your investment and ensure that your final design package meets your budgeting needs.
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X5 EXECUTE
We individually engineer, fabricate, and install your store.
We guarantee quality, cost efficiency, and timeliness since we control the
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his final step is what we live for. Upon approval, our talented tradesmen and
women can begin the signature manufacturing processes. Supplies are ordered and fabrication begins as, by and large, each dimension of your design is unique to your brand and story. Our engineering team also quantifies the nature of each design element, where every piece of décor is produced to last as long as the brick and mortar it’s built for.
system entirely
With such a capital investment in play,
in-house.
is given just as much consideration as
preparation for shipping your brand’s décor fabrication. We have individually designed pallets for the sensitivity and safety of each unique item. We also have the same production team that fabricated your décor, package your décor, so that they are aware of the unique construction needs for each item to travel.
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At your disposal, is our in-house installation crew. Although not mandatory, our Installation Team can maximize your efficiency and expense, as they live strive to bringing your décor experience to life – which they have done repeatedly for accounts across the country. Finally, You will also have your own Project Control Team, to keep you informed and up-to-date through each step. These signature processes are how we guarantee quality, cost efficiency, and timeliness each time, since we control the system entirely in-house. Beginning to end, every dimension is considered: impact on customers, continuing your legacy, telling your story, fabricating-shipping-installing your décor, and investing our identity in the longevity of your investment.
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R E TA I L D E C O R S P E C I A L I S T S