Rahimafrooz Accumulators Ltd.
our founda)ons
The Board of Directors (picture – si;ng from le= to right)
Niaz Rahim : Group Director Munawar Misbah Moin : Group Director Afroz Rahim : Group Chairman Mudassir Murtaza Moin : Group Director Feroz Rahim : Group Managing Director
CMO Best Brand Award
CMO Best Employer Award
Mohamed Ismail : Group Deputy Managing Director
our achievements
Asia’s Best Employer CMO Award 2010
Brand Leadership Award 2008
Ashden Award 2006
NaEonal Export Trophy: 2001-‐2002
Asia’s Best Brand CMO Award 2010
SC& FE, CSR Award 2008
Rahimafrooz Business Domains Rahimafrooz (Bangladesh) Ltd Corporate Headquarters Automo)ve and Electronics
Storage Power Rahimafrooz Accumulators Ltd Rahimafrooz BaJeries Ltd Rahimafrooz GlobaJ Ltd
Rahimafrooz Distribu)ons Ltd Rahimafrooz CNG Ltd
Retail
Energy
Rahimafrooz Superstores Ltd Rahimafrooz Energy Services Ltd
Rahimafrooz Renewable Energy Ltd Rahimafrooz Energy Services Ltd
Others
Metronet Op)cal Commercial Network Backbone
Core Knowledge Ltd Educa)onal Focused Digital Content Distributor
Rahimafrooz Customer Care
RZ Power Commercial Power Plant Excel Resources Ltd
Tire Retreading
Call Center
Rahimafrooz Accumulators Ltd (RAL) Rahimafrooz Group started manufacturing industrial baJeries in the year 1991, in collabora)on with Electrona of Switzerland.
Our Products and Services:
Industrial Storage Power products and solu)on with tracEon, staEonary, solar and VRLA technology.
Capacity per Month -‐ (in Million Ampere Hour): Total (Wet, Dry and MF) Maintenance FREE
: 14.0 million AH : 2.0 million AH
ApplicaEons:
telecommunica)on power sta)on Railways, electric vehicles, forkli=s UPS, inverter solar power systems
Group Overview
Today Rahimafrooz is amongst the leading conglomerates of Bangladesh The Group operates in four broad segments – Storage Power, Automotive, Energy and Retail. It has eight operating companies (SBUs), several other business ventures and a non-profit social enterprise
Rahimafrooz Storage Power Division (RSPD)
Rahimafrooz Accumulators Ltd. (RAL)
Rahimafrooz Storage Power Division (RSPD) Rahimafrooz GlobaJ Ltd. (RGL)
Rahimafrooz BaJeries Ltd. (RBL)
§ Manufactures and markets industrial batteries of high standard for the local and overseas market § RAL is the market leader in Bangladesh with 75% of market share. § VOLTA brand has already set its mark in the foreign market § RAL aspires to be the leading industrial manufacturer for Traction, Stationary, Solar and VRLA batteries in Southeast Asia.
Our Brands
our Infrastructure Total Factory Area Produc)on Area Warehouse (RM and FG) RAL Factory Staffs Management Staffs Non-‐MGT Staffs
: 5.5 Acare : 75,000 s= :45,000 s= : 1075 : 90 : 985
Our Factory We have state of the art manufacturing plants equipped with all latest technologies, modern production machineries and testing facilities with complete air treatment and lead-recycling management.
Quality Assurance : Process and Cer)fica)ons
ISO 9001:2008
ISO 14001:2004
ISO 18001:2007
Segments in RAL SOLAR
VRLA
EXPORT
RAL
FORKLIFT
EV
SOLAR
Industry Overview: § The Solar energy sector in Bangladesh has been growing in an exponential rate since 1996. § Around 650,000 households in rural Bangladesh purchased Solar home systems (SHS) between 1996 to 2010. § Its popularity is mostly due to innovative financing scheme by NGOs like Grameen Shakti and Rural Service Foundation making SHS affordable and within reach of rural households. § The World Bank subsidises around 26 NGO engaged in SHS marketing throughout Rural Bangladesh located outside grid electricity § Major financing is channelled through the leading non banking financial institution Infrastructure Development Company Limited (IDCOL) § Despite the success of off grid solar electricity 63% of Bangladesh is still out of the reach of grid electricity. § This draws a very promising future for off grid solar power solutions in Bangladesh. § The Largest of the 26 NGOs are Grameen Shakti and Rural Service Foundation both of who are RAL’s major clients along with Rahimafrooz Renewable Ltd.
Solar § To cater to the solar energy sector RAL manufactures “Rahimafrooz Solar” brand of battery. § These are 12V, 30-130 Ah lead acid battery @10 hours. § RAL annually manufactures 26,000 units of Rahimafrooz Solar brand. § SHS application is booming throughout Bangladesh’s rural household growing at more than 30%. § RAL currently holds a total market share of over 60%.
EV
EV Industry Overview: § Electric tricycles have recently gained popularity in Bangladesh market due to its simple composition, ease of use and affordable price. § The EV population has grown over last few years, mostly in Semi urban and rural parts of Bangladesh due to growing demand of transportation. § Most of the EVs are made of components and batteries sourced from China. The current size of EV population requires a sizeable demand on storage power requirements, due to its dependency on electricity as fuel. § Realizing the available ‘replacement’ market RAL started manufacturing ‘Ulka’ Brand of battery applying tubular technology of 120-140 Ah @ 20 Hours. § With an average production capacity of 4,000 units Ulka was formally launched in March 2011.
VRLA
Industry Overview: § The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989. § However significant changes in mobile services occurred in the late 1990s and the number of services in operation have subsequently grown exponentially. § Today the telecommunication sector is one of the biggest sectors in Bangladesh with 6 operators and over 76.43 million mobile subscribers as of June 2011. § The top three operators are Grameenphone Ltd (Telenor), Banglalink (Orascom Telecom Bangladesh Ltd) and Robi (Axiata Bangladesh Ltd.) respectively. § According to forecasts by the Regulatory Authority the sector is poised to increase mobile subscriptions to 194 million by 2015.
VRLA § With over 29,000 BTS towers throughout Bangladesh there is an ever-increasing demand for VRLA batteries primarily used for BTS backup power. § Recognising the untapped “Replacement Market” RAL entered by manufacturing “Rahimafrooz VRLA” brand of AGM battery of 2V, 200-600 Ah @ 10 hours. § RAL is currently the sole market player that manufactures the AGM variety locally since market entry in 2010. § RAL currently holds 11% of the “Replacement Market”
our partners
Compa)ble Technologies – Time TESTED
Forklift
Forklift
Forklift § With the 3rd largest exporter of RMG globally as well as thrust sectors like Pharmaceuticals and processed food, requirement for forklift has been in the different Industries and Export processing Zones since the mid 1990’s. § The initial forklifts were primarily diesel powered but as these sectors matured and embraced global compliance the diesel powered forklifts was replaced by traction batteries § Targeting the replacement market, RAL begun Manufacturing ‘Volta’ brand of Traction Batteries of 2V, 100-1200 Ah @ 5 hours.