Think Visually

inform, influence + inspire by thinking in pictures

David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano

5 senses

Which of your would you fear losing

most?

The eyes are not responsible when the mind does the seeing. ~Publilius Syrus

this is art

this is design

this is simplicity Source: Picol http://vimeo.com/2696386

this is how you get there.

Source: Dave Gray

A picture is worth a thousand words is a

saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia

Thinking Visually In

4 “M”s

metaphor

Source: Information Architects (2007)

model

Source: Stephen P. Anderson

mindmap

Source: Dan Roam

manifest

you are here

6

Steps To

1. Empathize: See the world as a child

Observe Notice the little things that others miss

Ask Ask questions, even silly ones

Explore Entertain your curiosity

2. Memorize: Commit thoughts to memory

Dave Gray (Can Draw) Me (Can’t Draw)

3. Analyze: Take a step back you

your subject

4. Synthesize: Filter signal from noise

input

output

synthesis

5. Visualize: See it, then do it

6. Materialize: make it tangible, make it stick

A checklist for thinking visually‌

+

Why it matters Gets people’s attention quickly Helps us to learn faster + more effectively

Lets people do their own thinking

Helps us tell stories

Where to start

tufte

gray

roam

krug

And a word of advice

can’t do this without this

inform, influence + inspire by thinking in pictures

David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano