Dorsa Magazine 3nd by shahram shalileh

U.A.E BUSINESS DIRECTORY

MARINA . JBR . JLT . jumeirah First

Ye a r

Issue

No.3

July

2013

Content

Target Market

Dorsa group in 2010 with a comprehensive, imagery and practical advertising idea, established Dorsa Publishing. The result was a magazine focusing only on advertising to specific areas in Dubai. Now a days the biggest issue traders are facing is reaching out to real customers, similarly the consumer finds difficulty to get enough information about the products and services. Dorsa aims to reduce this gap to the minimum. Dubai with an area around 4,114,000 (Km2) has a large possibility to start this initiative. In order to convey a clear message from the service providers to the consumers we have chosen the best in terms of marketing, design, printing and publishing.

Typical Dorsa follower would be families and companies. In a family women as decision makers for all the spending and followers of different cultural and social trends, youth who are in constant search for the newest places and products and men who need the easiest and quickest way to get products and services. Companies on the other hand are always in search for what the consumers want and what is provided to them in the market.

U.A.E BUSINESS DIRECTORY

MARINA . JBR . JLT . JUMEIRAH F i r s t Ye a r - I s s u e N o. 0 - M a r c h 2 0 1 3

Advertising Benefits U.A.E BUSINESS DIRECTORY

MARINA . JBR . JLT . JUMEIRAH First

U.A.E BUSINESS DIRECTORY

MARINA . JBR . JLT . JUMEIRAH First

Ye a r

Issue

No.2

June

2013

Ye a r

Issue

No.1

May

2013

- Get your message across in the only advertising magazine in the area. Target the difficult-to-reach consumers. - Showcase your work alongside the best of the best.

In every issue A variety of products, services and retails are categorized in an index in the first content page. Each categories are defined with section headers within the magazine.

Distribution points MARINA, JUMEIRA, JLT & JBR Jumeirah 3 ,2 ,1 / Al Bada`a / Shk. Zayed Road / Umm Suqeim 3 ,2 ,1 / Al Safa / Al Safa 1 / Al Wasl / Umm Al Sheif / Al Manara / Beach Road Side / Dubai Marina (no Emmar) / Jumeirah beach residence ( JBR ) / Knowledge Village / Dubai Media City ( DMC ) / Dubai Internet City ( DIC ) / Jumeirah Lakes Towers ( JLT ) JUMEIRAH Marina JLT JBR

17000 Qty 20500 Qty 7500 Qty 5000 Qty

Totall

50,000 Qty

Followers Jumeirah beach residence ( JBR ) 15,000 Persons

Jumeirah Lakes Towers ( JLT ) 50,000 Persons

Dubai Marina 120,000 Persons

Jumeirah 30,000 Persons

Approximately 215,000 Persons Source: Statistics on Wikipedia.

Approximate number of readers per each magazine 1

4.3

Deadlines

Brand Values USEFUL INFORMATIVE PRACTICAL

Circulation 50,000 Copies

Frequency Monthly & Free Magazine

- Booking: 15th of month prior publication - Payment: 15th of month prior publication - Material: 18th of month prior publication - Cancellation: 15th of month prior publication

to to to to

General Information - 12 issues per year - Creative solutions available on request (Book mark, Belly band, Gate fold, Bound insert, etc) - Standard agency commission rates apply. - Distribution will be 1-7th of every month. - Dimension of the magazine 16.5 x 23.5 cm

DORSA Magazine Area Jumeirah 1, 2, 3 / Al Bada`a / Shk. Zayed Road Umm Suqeim 1, 2, 3 / Al Safa / Al Safa 1 Al Wasl / Umm Al Sheif / Al Manara Beach Road Side / Dubai Marina (no Emmar) Jumeirah beach residence ( JBR ) / Knowledge Village Dubai Media City ( DMC ) / Dubai Internet City ( DIC ) Jumeirah Lakes Towers ( JLT )

Advertising is a form of communication for marketing and used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed by means of various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. In 2010, cost of advertising was estimated at $142.5 billion in the United States and $467 billion worldwide. Dorsa Magazine has conceptual functions that support every line of business to endorse their products & services in the market. Dorsa Magazine, using plain directory, guides the reader to deal with information more accessible with the help of organized data within. Dorsa Magazine is classified, monthly and free magazine, issued every first of each month. Our classified ads divided in deferent categories. All the categories arranged alphabetically, and all the ads within the same category arranged by size (Full page, ½ page, ¼ page and 1/8 page) then alphabetically. Dorsa Magazine containing 6 special pages and index contains the names of all companies that have ads inside the magazine arranged in the same order of classifications within the magazine.

‫الدعايــا اإلعــان هي شــكل من أشــكال التواصل للتســويق واســتخدامها لتشــجيع‬ ‫ والنتيجــة املرجــوة‬.‫أو إقنــاع الجمهــور للمتابعــة أو اتخــاذ بعــض اإلجـراءات الجديــدة‬ ‫ قــد يكــون الغــرض مــن‬.‫هــي دفــع ســلوك املســتهلك فيــا يتعلــق بالعــروض التجاريــة‬ .‫اإلعــان أيضــا طأمنــة املوظفــن أو املســاهمني أن الرشكــة قــادرة عــى البقــاء أو ناجحة‬ ‫وتدفــع عــادة الرســائل اإلعالنيــة عــن طريــق الجهــات الراعيــة وينظــر لهــا‬ ‫ مبــا يف ذلــك وســائل اإلعــام مثــل الصحــف واملجــات‬،‫عــر وســائل اإلعــام املختلفــة‬ ‫ أو وســائل اإلعــام‬،‫ واإلعالنــات الخارجيــة أو الربيــد املبــارش‬،‫ االذاعــة‬،‫والتلفزيــون‬ .‫الجديــدة مثــل مواقــع الويــب أو الرســائل النصيــة‬ ‫أصحــاب اإلعالنــات التجاريــة غالبــا مــا يســعون لتوليد زيــادة اســتهالك منتجاتهم‬ ‫ والتــي تنطــوي عــى اقرتان اســم املنتج‬،»‫أو خدماتهــم مــن خــال «العالمــات التجاريــة‬ .‫أو صــورة ذات صفــات معينــة يف أذهان املســتهلكني‬ ‫أصحــاب اإلعالنــات غــر التجاريــة الذيــن ينفقــون املــال لإلعــان عــن عنــارص‬ ‫ واملنظــات‬،‫أخــرى غــر منتــج أو خدمــة املســتهلك وتشــمل األحــزاب السياســية‬ .‫الدينيــة والــوكاالت الحكوميــة‬ ‫ مليــار دوالر يف الواليــات‬142.5 ‫ قــدر اإلنفــاق عــى اإلعــان بســعر‬،2010 ‫يف عــام‬ .‫ مليــار دوالر يف جميــع أنحــاء العــامل‬467‫املتحــدة و‬ ‫مجلــة دورســا مبثابــة دليــل للــركات التــي تعمــل وتقــدم منتجاتهــا وخدماتهــا‬ ‫ دليــل ســهل التعامــل معــه ويســهل‬.‫للمقيمــن يف دولــة اإلمــارات العربيــة املتحــدة‬ .‫اســتخراج املعلومــات املطلوبــة لحســن ترتيــب البيانــات داخلــه‬ ‫ تعرض‬.‫ تصــدر أول كل شــهر‬،‫ مجانيــة‬،‫ شــهرية‬،‫مجلــة دورســا هــي مجلــة مبوبــة‬ ‫ وجميــع‬،‫ ترتــب جميــع الفئــات أبجديــا‬.‫اإلعالنــات داخــل املجلــة يف فئــات مختلفــة‬ ‫اإلعالنــات املوجــودة يف نفــس الفئــة تنظــم حســب الحجــم بالرتتيــب االيت (صفحــة‬ .‫ الصفحــة) ثــم أبجديــا‬1/8 ‫ صفحــة و‬1/4 ،‫ صفحــة‬1/2 ،‫كاملــة‬ ‫ صفحــات خاصــة وفهــرس يحتــوي عــى أســاء‬6 ‫مجلــة دورســا تحتــوي عــى‬ ‫جميــع الــركات التــي لديهــا إعالنــات داخــل املجلــة مرتبــة بنفــس الرتتيــب داخــل‬ .‫املجلــة‬

DORSA Distribution Area 1st Area

JUMEIRAH

Total: 17000 Qty

- Jumeirah 1, 2, 3 - Al Bada`a - Shk. Zayed Road

Total: 6000 Qty

- Umm Suqeim 1, 2, 3 - Al Safa - Al Safa 1 - Al Wasl - Shk. Zayed Road

Total: 6000 Qty

- Umm Al Sheif - Al Manara - Al Safa 1, 2 - Beach Road Side

Total: 5000 Qty

2nd Area

Marina

- Dubai Marina

Total: 20500 Qty

Total: 10000 Qty

- Jumeirah beach residence ( JBR ) Total: 6000 Qty - Knowledge Village - Dubai Media City ( DMC ) - Dubai Internet City ( DIC )

Total: 4500 Qty

3rd Area

JLT + Mirdif

Total: 12500 Qty

- Jumeirah Lakes Towers ( JLT ) Total: 7500 Qty - Mirdif Total: 5000 Qty

Total of all areas

JUMEIRAH Marina JLT Mirdif

17000 Qty 20500 Qty 7500 Qty 5000 Qty

Total

50000 Qty

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Duxiana Beauty way

P.26

P.8

La Serene

P.10

Abadan

Beautica Salon

P.12

Services

P.28

Helen Fadei

P.29

Saudi German Hospital

P.32

New Midnight CafĂŠ

P.34

Shu Restaurant & Lounge

P.36

Family & Friends Art Center

P.14

Royal Beacht Nursery

P.15

University of Bolton

P.16

Fitness

Fedility Fitness Club

P.18

For

Business

Men

Shopping Mall

Al Hanaa Center

Tel : +971 4 358 5750 Fax : +971 4 358 5755 P.O.Box : 34744, Dubai, UAE Office# 201, Sama Tower,

Jewellery

Bur Dubai, SKH Zayed Road

Pure Gold Jewellers

P.20

Air Arabia Airline

P.40

Printed by Masar Printing Press

Mozafarian

P.22

Mahan Airline

P.42

Quantity: 50,000 issue

SATA

Furniture

Rattan House Furniture

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

P.24

(Sharjah

Agency)

Airport

Travel P.44

Distributed by Tawseel

www.DorsaUAE.com publishing@dorsauae.com

P.48

Beauty Center

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫د ليــل ا لشــر كا ت فــي ا ال مــا ر ا ت‬ ‫مارینــا‪ ،‬جمیرا‪ ،‬أبراج بحيــرة الجميرا‪ ،‬جميرا بيتش ريزيدنس‬

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪9‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪JBR - Marina - Al Fattan Tower Mall‬‬ ‫‪+971 4 399 46 12 / +971 50 326 48 87‬‬ ‫‪www.lasirene.com‬‬ ‫‪11‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

Education

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪15‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

Fitness

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

1st Year - Issue No.3

TRANING INTERNATIONAL

E E R F R O F R E GET THE SUMM

FIDELITY FITNESS CLUBS offers world class health and fitness facilities, including latest innovations in Fitness, along with internationally QUALIFIED PERSONAL TRAINERS, all the top LES MILLS GROUP EXERCISE classes, free as part of membership, and what more Fidelity Fitness brings to you LES Mills GRIT,most intense 30 minutes yourÂ body will ever experience

JOIN US NOW & GET THIS JUNE/ JULY/ AUGUST 2013 ABSOLUTELY FREE ALMAS TOWER 1st Floor, ALMAS TOWER, JLT 04 451 1133

AL FATTAN TOWER 2nd FLOOR, AL FATTAN TOWER, JBR 04 392 8121

www.fidelityfitnessclub.com /FidelityFitnessDubai #FidelityFitness

Use the coupon to redeem your FREE GUEST PASS worth 100 AED

Terms & Conditions Apply

Call Now 800 FFCUAE

----------------------------------------------------------------------------------------------------------------------------------------------------------------

Jewellery

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪21‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

Furniture

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

P.O Box 38232, Dubai United Arab Emirates T +971 4 338 2977 F +971 4 338 2976 dubai@rattan-house.com

‫د ليــل ا لشــر كا ت فــي ا ال مــا ر ا ت‬

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫ جميرا بيتش ريزيدنس‬،‫ أبراج بحيــرة الجميرا‬،‫ جمیرا‬،‫مارینــا‬

3 ‫ العــدد‬،1 ‫ الســنة‬،2013 ‫يوليــو‬

www.rattan-house.com DUBAI

RIYADH

AL KHOBAR

DOHA

MUSCAT

AMMAN

INDONESIA

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

Quality and comfort since 1926.

DUX 818

We take sleep seriously, so that you can take it for granted. At DUX速, good sleep is based on advanced technology, genuine craftsmanship, strenuous tests and carefully selected materials. When you sleep in a DUX bed, your body rests on more than 85 years of research and development.

DUBAI: DUXIANA, Level 1, The Dubai Mall - Tel: 04 3399100 ABU DHABI: DUXIANA, Level 2, Al Wahda Mall extension - Tel: 02 4455641

duxiana.com

Legal Services

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪29‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

Medical

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

Restaurant

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪35‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪37‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

Travel & Tourism

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪41‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪43‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪45‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

Shopping

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪49‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

U.A.E BUSINESS DIRECTORY MARINA . JBR . JLT . jumeirah July 2013

1st Year - Issue No.3

Office No. : +971 4 358 5750 publishing@dorsauae.com www.DorsaUAE.com

‫يوليــو ‪ ،2013‬الســنة ‪ ،1‬العــدد ‪3‬‬

‫‪51‬‬

‫‪Office No. : +971 4 358 5750‬‬ ‫‪publishing@dorsauae.com‬‬ ‫‪www.DorsaUAE.com‬‬

‫د ليــل ا لشــر كا ت فــي ا ال مــا ر ا ت‬ ‫مارینــا‪ ،‬جمیــرا‪ ،‬أبــراج بحيــرة الجميــرا‪ ،‬جميــرا بيتــش ريزيدنــس‬

‫الســنةاالولي‪،‬‬

‫العــدد‬

‫‪،3‬‬

‫يوليــو‬

‫‪2013‬‬

F i r s t Ye a r - I s s u e N o. 3 - J u l y 2 0 1 3