BY
ENERGY CONSUMPTION BY GLOBAL BUILDING INDUSTRY ENERGY CONSUMPTION BY GLOBAL BUILDING INDUSTRY
40% 40%
40% 40%
50% 50%
global resource global resource consumption consumption
global energy global energy consumption consumption
globalglobal waste waste production production
32%
50%
in 1998
in 2030
urban population
urban population
By 2030, 2.6 million people in Pakistan will require new housing, workplaces, and infrastructure
CAN WE CONTINUE TO BUILD THE WAY WE ARE BUILDING?
offers optimized architectural building systems through union of digital and traditional manufacturing processes in order to propose environmentally, socially and economically viable Architectural Solutions
ROAD MAP
PLAN DRAFT
FABRICA
assessing heat gains and energy consumption in existing structures
Digitally f prototype fo
MANIFESTO
PRODUCT DESIGN
rethinking construction to create a sustainable model for urban fabric
computationally optimized brick like module. The product relies on a complex cavity structure to provide thermal isulation
WE ARE HERE NOW
ATION
LAUNCH
fabricated or testing
Product mass produced and launched for public
TESTING
product 2
Module tested for its thermal efficiency and resultant energy load reduction
Developing module following similar principles for wall insulation
2 YEARS
HEAT GAIN THROUGH BUILDING ENVELOPE
25%
35%
THROUGH DOORS AND WINDOWS
THROUGH ROOF
15%
25%
THROUGH FLOOR
THROUGH WALLS
15% FLOOR
35% 25%
ROOF
WALLS
25% DOORS AND WINDOWS
MAXIMUM HEAT GAIN IN RESIDENTIAL ARCHITECTURE IS THROUGH THE ROOF
USER GROUP
FOR OPTIMIZED BUILDING MATERIAL FOR THERMAL INSULATION
Inflation in energy costs has effected the privilege this user group had to maintain thermal comfort for their home by depending on non-renewable energy sources
Does not have the buying power to afford chemical treatments for thermal insulation as it significantly increases the initial cost of construction
MIDDLE INCOME GROUP HOME OWNERS
BRICKO optimized brick module with cavities for thermal insulation of roof
PRODUCT DIMENSIONS Briko has the same dimensions as a standard clay brick 9” x 3” x 4.5”
MATERIALITY CLAY
INSTALLATION
designing and prototyping of the module relies on digital tools like grasshopper which allow for iterative design process
Once an optimal module is designed local skilled labor is involved in production of the module using the traditional brick making model of casting and heat baking
Bricko is a modular clay based roof insulation system. Providing economical and Eco-friendly solution to reduce the heat gains from the roof
BRICKO
During the period inflated energy Air trapped in the cavity costs Bricko provides acts as a thermal the users an alternate solution insulator and reducesfor maintain thermal comfort in their homes the heat gains through roof RCC SLAb
COMPUTATIONAL DESIGN AND TECHNOLOGY
the local brick production model
SECTION OF RCC ROOF SLAB WITH BRICKO INSULATION
PRODUCT
USER
designing and prototyping of the module relies on digital tools like grasshopper which allow for iterative design process
Once an optimal module is designed local skilled labor is involved in production of the module using the traditional brick making model of casting and heat baking
Bricko is a modular clay based roof insulation system. Providing economical and Eco-friendly solution to reduce the heat gains from the roof
During the period inflated energy costs Bricko provides the users an alternate solution for maintain thermal comfort in their homes
COMPUTATIONAL DESIGN AND TECHNOLOGY
the local brick production model
PRODUCT
USER
COMPETITIVE ADVANTAGE
AFFORDABILITY
EASY TO INSTALL
Bricko is cheaper compared to other chemical based roof insulation materials available in market as it is composed of locally sourced material and manufacturing process also relies on the local skilled alabour which is readily available
Modular Bricko units do not require any mortar for fixing the bricks as modules interlock with each other. Due to its interlocking joiner it acts as an independent layer of its own on top of the existing roof system it can be added to an existing home without uprooting of any existing structure.
EASY TO MAINTAIN
REDUCe ENERGY COSTS
Requires little to no maintenance and any damaged unit can be replaced individually
It reduces the heat gain from roof by 40% as a result reducing the energy costs of the building
SYSTEM MAP
THROUGH VENDOR MARKET
DIRECT PHYSICAL ORDERS
CONSUMERS
THROUGH ONLINE ORDERS
BY