If You Haven’t Already, It’s Time To Jump on the Social Media Bandwagon

By: Kym Bolado

Social media has become an essential part of any marketing strategy, regardless of size or industry. Companies cannot afford to ignore social networks, as the potential benefits for both their business and their customers are immense. Social media offers the opportunity to interact with customers, build relationships, create a favorable brand image, and generate high levels of customer engagement.

Companies that leverage social media can benefit from increased visibility, as social networks offer a huge platform for businesses to reach potential customers. When incorporated into a company’s marketing strategy, social media can help increase website traffic, boost brand awareness and legitimacy, increase sale conversion rates, and gain insights into the preferences of their target audience.

For example, business owners can use social media to keep up with current trends in their industry by monitoring what their competitors are doing online, as well as identifying emerging opportunities in the marketplace. Additionally, they can use social network analytics tools to track conversations related to their brand or product. This data can prove invaluable in improving customer service and product development efforts.

Social media also provides businesses with a low-cost platform for advertising products and services directly to customers on an individual basis. Plus, through paid campaigns on Facebook or Twitter Ads, companies can target specific geographic areas or demographic groups that may be interested in purchasing their goods or services.

Similarly, businesses can fortify relationships with customers by engaging directly with them over comments on posts on their page. Proactive customer service strategies, such as responding quickly to complaints or inquiries about a product or service offered by the business, will go a long way toward creating loyal customers who feel heard and appreciated by the company they patronize.

Overall, it is clear that businesses must embrace social media if they want to stay competitive in today’s digital world. By taking advantage of its many benefits including increased visibility and influence in the marketplace; improved customer service; deeper insights into user preferences; cost-effective advertising opportunities; and building positive relationships with consumers through active engagement – any business can maximize its potential growth through proper implementation of its own personalized social media strategy.

About the author: As the publisher and CEO of SHALE Magazine and the host of In the Oil Patch radio show, Kym Bolado has conducted more than 250 interviews with energy experts. With 25 years of entrepreneurial experience, Kym Bolado started SHALE Magazine in 2013 as a result of her interest in the economic development taking place in Texas. The magazine thrived early on and has seen exponential growth since. Along with the growth of the magazine, Bolado took on the new challenge of becoming a radio talk show host on In the Oil Patch. In the Oil Patch was started in 2015 on San Antonio’s KTSA 550 AM. Within six months the show was in syndication. The show now airs on iHeart’s KTRH 740 AM in Houston, the number-one talk radio station in the U.S. The radio show also airs in major metropolitan areas in Texas including Dallas, Midland, San Antonio, Austin, and Corpus Christi, as well as parts of New Mexico, Louisiana, and Mexico.