Do
you
desire
to find out
who YOU are?
You know you are one. One body | One soul
Experiences define You.
UNUM
Live to find yourself Live a virtue of experiencing what others experience, without being someone other than
you.
Richard feels the adrenaline rush through his body. As his muscles tighten, his heart beats faster and his body sweats profusely. Richard’s mind empties and involuntarily he matches his breathing to the rhythm of the tennis ball bouncing. Although Nadal kept a calm face on the court, Richard experienced his true internal storm.
Intangible connectors Real-time sharing Virtual Reality Wearables P2P Knowledge sharing Basic sensing of other’s thoughts
Emotional sensors Virtue Sharing
Basic Artificial Emotional intelligence Living fulfillment Memory sharing
Intangible connectors
Real-time sharing Emotional sensors Virtual Reality Virtue Sharing Wearables
P2P Knowledge sharing
Basic sensing of other’s thoughts
Passion finding Basic emotional transfer
Behavior modification
Mix of virtual and true reality
Shape choosing
Basic Artificial Emotional intelligence
Advanced Artificial emotional intelligence Advanced sensing of other’s thoughts
Advanced P2P Knowledge sharing
Living fulfillment
Memory sharing
Mental P2P Knowledge sharing
Emotional knowledge sharing
Inception Living Electronic Emotional connection
Wearable soul piece
Collective emotions Connection ecosystem Thought shaping
Mood shopping
Instantaneous sharing
Mood exploring Living Enrichment
Timeless connectivity Shape Transformation
Disclosur
Value Self Fulfillment Proposition The ability to live in someone else’s shoes to see what they see and feel their emotions, in order to discover the full potential to become the best we can be.
Experience Facilitator Empower users to experience different scenarios, and gain a deeper understanding of different perspectives around them in order to let go.
Target Experiencer Those who wish to let go of their own inhibitions and see the light, feel the passion, and experience the enlightenment that others encounter.
The Unum Business Model Problem
Solution
• People can’t experience all things in a short life span • People can’t emotionally feel what someone else is feeling • People want to share their stories and experiences Existing Alternative
A technology solution which allows you to experience other’s feelings and emotions as well as unique experiences which you won’t be able to do other wise Key Metrics
Yoga and meditation Leadership developers Health and Wellness Virtual Reality Cost Structure
# of patents # of early adopters # of repeat customers # of partnerships made # of unique experiences provided # of live events
Unique Value Proposition We provide the ability to live in someone else’s shoes to see their thoughts, feel their emotions, in order to discover the full potential to become the best we can be which allows us to experience different scenarios, and gain a deeper understanding of different perspectives around us in order to let go.
Unfair Advantage
Customer Segments
Unique patented technology which identifies the user need to experience other’s and emotions and being the first to market
• Professional athletes • Safety training for firefighters • Military training • Patients • Travelers • Sports enthusiasts • Students • Specially-able people
Channels Direct distribution through an online customized order based portal Experience centers at libraries and universities Hospitals and recreational centers
Early Adopters People who love taking risks to get unique experiences
Revenue Streams
R&D costs for developing the technology Production costs for producing the product Running costs for keeping the project going
PRODUCT
% of revenue generated by key partners Purchase of tickets to live events Selling data to data mining companies Advertisement revenue
MARKET
01-Jan-2055
Timeline 2020
Knowledge Data Base
Virtue Sharing
2026
Emotional 2032 Transmissio n
Behavior 2023 Modificatio n
2030
Seeing Other’s Thoughts
Non-verbal Knowledge 2037 Transfer
Shape Transformati on
Connection 2033 Validation
2045
2050
Instantaneo us Sharing
Inception Living
2055
Customer relationship with Unum Richard first came in contact with the technology only at a video gaming studio. He enjoyed the exposure to this experience.
1 2
Soon after, Richard started to notice this technology everywhere. He understood more and more the real-life applications of the technology.
3
Richard eventually realized the benefits the technology can provide to his daily life. He purchased it as soon as it was available to the mass market.
Key partnerships
Product Creation & Enhancement Neuro-scientists: Understand the human brain and how people process their experiences Google: Collect data on existing human behaviours Engineers: Build the technology
Go-To Market Hospitals: Hassle-free diagnosis Legal System: Judgement verification Rehabilitation Centers: Therapy assistance via feel therapy Athletes & Celebrities: Experience stars during performances
Distributio n Direct Distribution
Experience Centres
Owing to technological constraints, at first we will set up a made-toorder direct distribution network.
The next step would be to enable mass distribution through setting up experience centers at libraries and universities.
Mass Market With greater portability we would look to mass market through tech retailers. This would allow anyone to experience anything.
Revenue Streams Advertisements Users can validate experience of new products or services by giving user trials. Companies can trade up consumers to premium products.
Live Events
Sales of Aggregated Data Data-mining companies want data. This technology can collect extensive data from individuals. Aggregated data from
Whether it is a sports game, a music concert, or some other event, users can subscribe to it to tune into the individual’s
the consumers’ public experiences can be sold to data mining companies, generating revenue.
(athlete, singer, etc.) experiences. This subscription will be a form of revenue.
Revenue Sharing with Partners Many companies can benefit from this technology, resulting in increased profits. By creating revenue-sharing plans, our company can take a portion of their revenues.
Mass Market The technology can be sold to companies as well as the mass market, thus
generating tremendous revenue.
Costs
Research &
Production Costs
Running Costs
These would be costs to build the
Apart from hardware and software
Development Initial research and development will require private funding The first step is to create the enabling technology to ensure the UNUM experience
capabilities of producing and
costs there would be significant
distributing the actual product
costs to distribute, market the
A large portion of the costs would also go towards acquiring
technology There would be significant costs to
contracts for experiences that
understand consumer trends on the
experiences will be created in
people want. As people would want
kinds of experiences that customers
house to ensure the proprietary
to experience never before
are demanding to stay relevant to
value
moments, this would be a major cost
consumers
The technology to map different
There would also be annual costs
center
Costs to hire relevant talent in
to constantly improve the
order to monetize the various
hardware, design and experience
revenue channels
database
Positioning Tesla Motors Apple watch
Roller coasters
Shaping the Future
Virtual Reality
Facebook Internet games
UNUM
Google Glass Hyperloop
Video games
Filling a place
Creating a place Google Search
Sports training
Data mining companies
Meditatio n Yoga
e-Learning
Reacting to Present
3D games
Unum is the opportunity.
The one opportunity to understand through many experiences.
To realize the experiences
that truly define you.